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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?
(a) $750,000.
(b) $650,000.
(c) $850,000.
(d) $950,000.

2. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?
(a) Colon cancer.
(b) Lung cancer.
(c) Throat cancer.
(d) Bone cancer.

3. How is Starbucks listed on the NASDAQ stock exchange in New York City?
(a) SBCI.
(b) SBIU.
(c) SBCC.
(d) SBUX.

4. What year did Howard open Starbucks stores in Philadelphia, Austin, and Pittsburgh?
(a) 1996.
(b) 1995.
(c) 1993.
(d) 1994.

5. How much money does Jerry Baldwin invest in Howard's coffee houses?
(a) $150,000.
(b) $250,000.
(c) $100,000.
(d) $200,000.

Short Answer Questions

1. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?

2. What was the problem that caused the quality of Starbucks coffee to be lower than expected on United Airlines flights?

3. Which one of the following does Howard agree to let serve Starbucks coffee to their clients?

4. How does Howard describe the service in Starbucks stores when he first begins working there?

5. What percentage of United Airlines passengers tasted their first Starbucks coffee, according to Starbucks' research?

(see the answer key)

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