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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. What holiday weekend was it when Howard meets Sheri, the woman who eventually becomes his wife?
(a) Easter.
(b) Labor Day.
(c) Memorial Day.
(d) The Fourth of July.

2. How long has Howard been working at Starbucks when he takes his first trip to Italy?
(a) Two years.
(b) Two months.
(c) One year.
(d) One month.

3. How does Howard feel about his father while growing up?
(a) He thinks he lacks both character and ambition.
(b) He admires his ambition, but thinks he lacks character.
(c) He admires both his character and ambition.
(d) He admires his character, but thinks he lacks ambition.

4. Which espresso machine manufacturer does Howard seek as an investor for his new business?
(a) Athena.
(b) Bialetti.
(c) Faema.
(d) DeLonghi.

5. What is Orin's part of the Starbucks trio?
(a) Vision.
(b) Financial responsibility.
(c) Silent partner.
(d) The company's soul.

Short Answer Questions

1. When does Starbucks face the crisis of rising coffee bean costs?

2. What position does Howard hire Lawrence Maltz for?

3. Which courses does Howard succeed at while going to college?

4. Why does Howard take the risk of allowing people outside of Starbucks to brew and serve their coffee on airplanes?

5. How much money does Howard estimate it will take to launch his new coffee house business?

(see the answer key)

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