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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?
(a) Slightly.
(b) Dramatically.
(c) Moderately.
(d) They do not raise their prices at all.

2. What is the purpose of a company Mission Statement?
(a) Everyone in the company knows what it stands for.
(b) Everyone in the company has the same rules to follow.
(c) The board members know what rules to follow.
(d) The board members of the company know what it stands for.

3. What novel features a character that inspired the Starbucks name?
(a) Gulliver's Travels.
(b) Moby Dick.
(c) Tom Sawyer.
(d) Treasure Island.

4. How much does Starbucks raise it's prices after the second freeze extends the crisis?
(a) Just under five percent.
(b) Just over ten percent.
(c) Just under ten percent.
(d) Just over five percent.

5. What decision does Howard make about the way he thinks of his father?
(a) To concentrate on the man he was not.
(b) To think about him often.
(c) To concentrate on the man he was.
(d) To think about him every once in a while.

Short Answer Questions

1. What is Howard Schultz's position at Starbucks?

2. What was the first city in California to receive a Starbucks store in 1992?

3. What year does Howard open the first Starbucks store in Japan?

4. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?

5. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?

(see the answer key)

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