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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. What date does Starbucks finally go public?
(a) November 18, 1992.
(b) September 18, 1992.
(c) July 26, 1992.
(d) June 26, 1992.

2. How many more stores does Howard open in Chicago to prove that it can catch on in that market?
(a) Three.
(b) Four.
(c) Five.
(d) Six.

3. Which one of the following is not one of the flavors of Starbucks coffee flavored ice cream?
(a) Italian Roast Coffee.
(b) Double Mint Coffee Chip.
(c) Low Fat Latte.
(d) Vanilla Mocha Swirl.

4. What does Howard believe a business should have at its core?
(a) A good product.
(b) A good example to follow.
(c) Financial investors.
(d) Executive input.

5. What product is Starbucks purchasing from Hammarplast when the company catches Howard's attention?
(a) Customized coffee mugs.
(b) An espresso machine.
(c) Tea bag holders.
(d) A drip coffeemaker.

Short Answer Questions

1. How many years does it take Howard to convince the board to work with Don and his coffee extract?

2. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?

3. What is Howard's initial response to the idea of serving cold drinks in the stores?

4. How long does it take Howard to convince Starbucks to begin serving espresso?

5. What sport does Howard play in hopes of one day leaving the projects?

(see the answer key)

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