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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. What is the employee stock option plan for Starbucks called?
(a) Bean Stock.
(b) Coffee Stock.
(c) Starbucks Coffee Stock.
(d) Starbucks Stock.

2. How much does Starbucks raise it's prices after the second freeze extends the crisis?
(a) Just over ten percent.
(b) Just over five percent.
(c) Just under five percent.
(d) Just under ten percent.

3. What is the profession of Don Valencia, the person that invents a coffee extract?
(a) Chemist.
(b) Biologist.
(c) Mathematician.
(d) Chef.

4. How much money does Howard estimate it will take to launch his new coffee house business?
(a) $170,000.
(b) $2.7 million.
(c) $1.7 million.
(d) $270,000.

5. Where is the housewares show that Howard attends in Italy?
(a) Rome.
(b) Milan.
(c) Sicily.
(d) Napoli.

Short Answer Questions

1. According to Howard Behar, what can cause a company to lose sales?

2. Which music company does Howard work with to produce the compilation CDs that are sold in Starbucks stores?

3. What year does United Airlines begin serving Starbucks coffee on its flights?

4. When was the third Il Giornale store opened?

5. What date does Starbucks finally go public?

(see the answer key)

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