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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. Which courses does Howard succeed at while going to college?
(a) Marketing and communications.
(b) Marketing and history.
(c) Marketing, history, and communications.
(d) Marketing, mathematics, and communications.

2. How many days before his father's death does Howard arrive in New York?
(a) Three.
(b) Two.
(c) One.
(d) Four.

3. What date is the modern day Starbucks born?
(a) August 12, 1988.
(b) August 14, 1987.
(c) August 18, 1987.
(d) August 16, 1988

4. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?
(a) Dramatically.
(b) Moderately.
(c) They do not raise their prices at all.
(d) Slightly.

5. What position is Howard promoted to at Hammarplast?
(a) Sales Consultant.
(b) Human Resources Manager.
(c) Vice President.
(d) CEO.

Short Answer Questions

1. Based on United Airlines' estimates, how many of their customers request coffee during the flights?

2. As Howard, Orin, and Howard Behar are running the company, how does Howard feel about franchising?

3. Which insect does Vincent Eades use in a metaphor to describe the Starbucks way of doing things?

4. What was the first city in California to receive a Starbucks store in 1992?

5. What product is Starbucks purchasing from Hammarplast when the company catches Howard's attention?

(see the answer key)

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