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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?
(a) Making their stores bigger for increased safety.
(b) Hiring more employees to serve customers faster.
(c) Including low fat or skim milk in their drinks.
(d) Replacing all sugar packets with a healthy alternative.

2. What is Howard's initial response to the idea of serving cold drinks in the stores?
(a) He is unsure about how to react.
(b) He approves the request, with several stipulations.
(c) He denies the request.
(d) He approves the request with no changes.

3. What is Howard hoping to reduce with his new plan for employees?
(a) Employee termination.
(b) Employee suspensions.
(c) Employee turnover.
(d) Employee tardiness.

4. What country is Perstorp, the parent company of Hammarplast, based in?
(a) Sweden.
(b) Ireland.
(c) Norway.
(d) France.

5. How many days before his father's death does Howard arrive in New York?
(a) Two.
(b) One.
(c) Four.
(d) Three.

Short Answer Questions

1. How does the acquisition of another company affect the employees at Starbucks?

2. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?

3. When does Howard graduate from college?

4. How much money does Howard estimate it will take to launch his new coffee house business?

5. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?

(see the answer key)

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