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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. What type of business did Dave Olsen have before meeting Howard?
(a) A tea brewer manufacturing company.
(b) A university coffeehouse.
(c) A university deli.
(d) A coffeemaker manufacturing company.

2. How does the acquisition of another company affect the employees at Starbucks?
(a) There is a decrease in employee mistakes.
(b) There is an increase in employee loyalty.
(c) There is an increase in employee mistakes.
(d) There is a decrease in employee loyalty.

3. As the company continues to expand rapidly, which Washington city does Howard choose to open another roasting plant?
(a) Bellingham.
(b) Everett.
(c) Kent.
(d) Yakima.

4. What is the purpose of a company Mission Statement?
(a) Everyone in the company knows what it stands for.
(b) The board members know what rules to follow.
(c) The board members of the company know what it stands for.
(d) Everyone in the company has the same rules to follow.

5. How long has Howard been working at Starbucks when he takes his first trip to Italy?
(a) Two months.
(b) One month.
(c) One year.
(d) Two years.

Short Answer Questions

1. What position is Orin Smith hired for?

2. When does Starbucks face the crisis of rising coffee bean costs?

3. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?

4. Which one of the following is not one of the magazines that United Airlines places an ad in to advertise their association with Starbucks?

5. What positions does Howard think would be better filled by people with skills different than his own?

(see the answer key)

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