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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. Where was the third Il Giornale store opened?
(a) Spokane.
(b) Seattle.
(c) Vancouver.
(d) Tacoma.

2. Which one of the following is not one of the magazines that United Airlines places an ad in to advertise their association with Starbucks?
(a) Newsweek.
(b) Time.
(c) Business Week.
(d) U.S. News.

3. As Howard, Orin, and Howard Behar are running the company, how does Howard feel about franchising?
(a) He is mostly opposed to it, but is willing to try it.
(b) He is only in favor of it for states that are close by.
(c) He is in favor of it.
(d) He is still opposed to it.

4. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?
(a) One month.
(b) One year.
(c) Two years.
(d) Two months.

5. What type of business did Dave Olsen have before meeting Howard?
(a) A university coffeehouse.
(b) A university deli.
(c) A tea brewer manufacturing company.
(d) A coffeemaker manufacturing company.

Short Answer Questions

1. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?

2. Which music company does Howard work with to produce the compilation CDs that are sold in Starbucks stores?

3. What date is the modern day Starbucks born?

4. How long does it take Howard to convince Starbucks to begin serving espresso?

5. What year does United Airlines begin serving Starbucks coffee on its flights?

(see the answer key)

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