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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. Under Howard's new plan, what is the minimum hours per week that a Starbucks employee has to work in order to receive health care benefits?
(a) Thirty five.
(b) Twenty five.
(c) Twenty.
(d) Thirty.

2. What positions does Howard think would be better filled by people with skills different than his own?
(a) Customer service representatives.
(b) Store managers.
(c) District managers.
(d) Executives.

3. How much does Starbucks raise it's prices after the second freeze extends the crisis?
(a) Just under ten percent.
(b) Just over five percent.
(c) Just over ten percent.
(d) Just under five percent.

4. Which courses does Howard succeed at while going to college?
(a) Marketing and communications.
(b) Marketing, history, and communications.
(c) Marketing, mathematics, and communications.
(d) Marketing and history.

5. What is the profession of Don Valencia, the person that invents a coffee extract?
(a) Chef.
(b) Mathematician.
(c) Chemist.
(d) Biologist.

Short Answer Questions

1. What year is it when Howard begins to look for people with skills different than his own?

2. What is the initial reaction to Starbucks in Chicago?

3. How does Howard describe the service in Starbucks stores when he first begins working there?

4. How much does Ron Margolis invest in Il Giornale?

5. What company does Howard work for after graduating from college and returning to New York?

(see the answer key)

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