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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. When does Howard report the first profitable year for Starbucks?
(a) October 1990.
(b) November 1990.
(c) October 1991.
(d) November 1991.

2. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?
(a) Integrity and innovation.
(b) Creativity and respect.
(c) Integrity and respect.
(d) Creativity and innovation.

3. What holiday weekend was it when Howard meets Sheri, the woman who eventually becomes his wife?
(a) Memorial Day.
(b) The Fourth of July.
(c) Labor Day.
(d) Easter.

4. Which one of the following does Howard agree to let serve Starbucks coffee to their clients?
(a) Donut stores.
(b) Grocery stores.
(c) Restaurants.
(d) Airlines.

5. How many years does it take Howard to convince the board to work with Don and his coffee extract?
(a) Three.
(b) Four.
(c) One.
(d) Two.

Short Answer Questions

1. When was the first Starbucks store opened in Chicago?

2. What elements of Italy is Howard trying to interject into America with Il Giornale?

3. What position is Howard promoted to at Hammarplast?

4. What is the official name of the Starbucks company when Howard first visits it in Seattle?

5. According to Howard Behar, what can cause a company to lose sales?

(see the answer key)

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