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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. Joining Howard and Orin, what is Howard Behar's role in the company?
(a) The company's soul.
(b) Financial responsibility.
(c) Silent partner.
(d) Vision.

2. What type of business does Sheri give up before moving to the Northwest?
(a) Fashion design.
(b) Interior design.
(c) Photography.
(d) Advertising.

3. Which one of the following is not one of the things Howard proposes the company needs to expand successfully?
(a) A new company logo.
(b) A management team.
(c) A sales tracking system for all stores.
(d) A world class roasting facility.

4. How much money does Howard estimate it will take to launch his new coffee house business?
(a) $1.7 million.
(b) $170,000.
(c) $270,000.
(d) $2.7 million.

5. What is the initial reaction to Starbucks in Chicago?
(a) It is not overwhelmingly popular.
(b) It is overwhelmingly popular.
(c) It is ignored.
(d) It is slightly popular.

Short Answer Questions

1. During the crisis, what country does Starbucks buy a huge quantity of coffee from to stock?

2. How does Howard feel about his father while growing up?

3. After his father's death, what does Howard work to increase for Starbucks employees?

4. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?

5. What country experiences a severe frost that puts the coffee bean industry in jeopardy?

(see the answer key)

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