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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. What position is Orin Smith hired for?
(a) Chief Financial Officer.
(b) Chief Executive Officer.
(c) District Manager.
(d) Advertising Consultant.

2. How much older than Howard is Orin Smith?
(a) Fifteen years.
(b) Five years.
(c) Twenty years.
(d) Ten years.

3. When does Starbucks open its first store on the East Coast?
(a) March, 1993.
(b) April, 1993.
(c) November, 1992.
(d) December, 1992.

4. What are the preconceived notions that Howard encounters from other Starbucks employees?
(a) Howard will be a positive hire for the company.
(b) Howard is not intelligent enough to work at the company.
(c) Howard will be a negative hire for the company.
(d) Howard is too intelligent to work at the company.

5. Which University granted Howard a scholarship?
(a) Michigan State University.
(b) Eastern Michigan University.
(c) The University of Michigan.
(d) Northern Michigan University.

Short Answer Questions

1. What is the initial reaction to Starbucks in Chicago?

2. What part of the original Starbucks logo does Howard keep for the new company?

3. What year does Howard realize that his idea of cafe style coffee houses is taking off?

4. When does Howard have to report a major financial loss to the board?

5. What novel features a character that inspired the Starbucks name?

(see the answer key)

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