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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. Which insect does Vincent Eades use in a metaphor to describe the Starbucks way of doing things?
(a) Spider.
(b) Grasshopper.
(c) Butterfly.
(d) Ant.

2. What position does Arnie Prentice hold when he invests in Il Giornale?
(a) Co-Chairman of a Seattle financial services firm.
(b) District Manager of a Seattle manufacturing firm.
(c) Executive Consultant of a Seattle advertising firm.
(d) CEO of a Seattle law firm.

3. How much money does Howard estimate it will take to launch his new coffee house business?
(a) $170,000.
(b) $2.7 million.
(c) $270,000.
(d) $1.7 million.

4. What year does Howard realize that his idea of cafe style coffee houses is taking off?
(a) 1989.
(b) 1987.
(c) 1986.
(d) 1988.

5. When was the first Starbucks store opened in Chicago?
(a) November 1987.
(b) January 1988.
(c) March 1988.
(d) October 1987.

Short Answer Questions

1. What type of business did Dave Olsen have before meeting Howard?

2. How many years does it take Howard to convince the board to work with Don and his coffee extract?

3. How many days before his father's death does Howard arrive in New York?

4. How long has Howard been working at Starbucks when he takes his first trip to Italy?

5. What other coffee company does Jerry Baldwin purchase?

(see the answer key)

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