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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. How does Howard describe the service in Starbucks stores when he first begins working there?
(a) Arrogant.
(b) Emphatic.
(c) Rude.
(d) Friendly.

2. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?
(a) Two weeks.
(b) Two months.
(c) Six months.
(d) Six weeks.

3. What is Howard hoping to reduce with his new plan for employees?
(a) Employee termination.
(b) Employee suspensions.
(c) Employee tardiness.
(d) Employee turnover.

4. When was the first Starbucks store opened in Chicago?
(a) October 1987.
(b) November 1987.
(c) March 1988.
(d) January 1988.

5. When does Howard report the first profitable year for Starbucks?
(a) October 1990.
(b) October 1991.
(c) November 1991.
(d) November 1990.

Short Answer Questions

1. What decision does Howard make about the way he thinks of his father?

2. What does Howard not count on when first taking over as the CEO of Starbucks?

3. Where is the housewares show that Howard attends in Italy?

4. What was the first city in California to receive a Starbucks store in 1992?

5. What type of business did Dave Olsen have before meeting Howard?

(see the answer key)

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