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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. What type of business did Dave Olsen have before meeting Howard?
(a) A tea brewer manufacturing company.
(b) A university deli.
(c) A university coffeehouse.
(d) A coffeemaker manufacturing company.

2. What position is Orin Smith hired for?
(a) Chief Financial Officer.
(b) District Manager.
(c) Chief Executive Officer.
(d) Advertising Consultant.

3. What is the prognosis of Howard's father's condition after Howard moves to Seattle?
(a) Less favorable.
(b) More favorable.
(c) The same.
(d) Howard does not know.

4. What novel features a character that inspired the Starbucks name?
(a) Gulliver's Travels.
(b) Moby Dick.
(c) Tom Sawyer.
(d) Treasure Island.

5. What does Howard not count on when first taking over as the CEO of Starbucks?
(a) The lack of money for development.
(b) The extra responsibilities of a CEO.
(c) The jealousy of other executives.
(d) The low morale of the employees.

Short Answer Questions

1. How does Howard describe Sheri's support?

2. How long does Howard stay in Europe for his training with Hammarplast?

3. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?

4. What is the official name of the Starbucks company when Howard first visits it in Seattle?

5. What country is Perstorp, the parent company of Hammarplast, based in?

(see the answer key)

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