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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?
(a) None.
(b) Three.
(c) One.
(d) Two.

2. What other coffee company does Jerry Baldwin purchase?
(a) Peet's Coffee and Tea.
(b) Peet's Coffee.
(c) Peet's Coffee, Tea, and Spices.
(d) Peet's Coffee and Spices.

3. At the time Howard visits Italy, what type of coffee is Starbucks selling?
(a) Mostly brewed, but some loose bean.
(b) Loose bean.
(c) Mostly loose bean, but some brewed.
(d) Brewed.

4. What does Howard believe a business should have at its core?
(a) Executive input.
(b) Financial investors.
(c) A good example to follow.
(d) A good product.

5. What company does Howard work for after graduating from college and returning to New York?
(a) Toyota Motor Corporation.
(b) Xerox Corporation.
(c) Bristol-Myers Company.
(d) PepsiCo, Inc..

Short Answer Questions

1. How does Starbucks add flavor to the coffee it serves?

2. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?

3. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?

4. What novel features a character that inspired the Starbucks name?

5. Which company did Jeff Brotman found before helping Howard with Starbucks?

(see the answer key)

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