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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. Where was the third Il Giornale store opened?
(a) Spokane.
(b) Seattle.
(c) Tacoma.
(d) Vancouver.

2. After his father's death, what does Howard work to increase for Starbucks employees?
(a) Benefits, pay, and hours.
(b) Benefits, but not pay.
(c) Pay and hours, but not benefits.
(d) Pay and benefits.

3. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?
(a) Five.
(b) Twenty one.
(c) Eleven.
(d) Thirty five.

4. Which sports team does Howard's father take the family to see?
(a) The Giants.
(b) The Jets.
(c) The Mets.
(d) The Yankees.

5. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?
(a) O2H.
(b) HH&O.
(c) HOH.
(d) H2O.

Short Answer Questions

1. Which espresso machine manufacturer does Howard seek as an investor for his new business?

2. How does Howard describe Sheri's support?

3. According to Howard Behar, what can cause a company to lose sales?

4. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?

5. What is the focus of the computerized systems installed in Starbucks stores in 1991?

(see the answer key)

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