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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. How long does Howard stay in Europe for his training with Hammarplast?
(a) Three years.
(b) Three months.
(c) Six years.
(d) Six months.

2. When does Howard travel back to New York to see his father?
(a) January 1989.
(b) March 1989.
(c) March 1988.
(d) January 1988.

3. What company does Howard work for after graduating from college and returning to New York?
(a) Toyota Motor Corporation.
(b) Xerox Corporation.
(c) Bristol-Myers Company.
(d) PepsiCo, Inc..

4. At Starbucks, what kind of product does Howard strive to deliver?
(a) One that sells well, regardless of what the customers want.
(b) One that is better than what the customers know they want.
(c) One that is exactly what the customers want.
(d) One that is slightly less than what the customers know they want.

5. What part of New York did Howard grow up in during the 1960s?
(a) Manhattan.
(b) Albany.
(c) Brooklyn.
(d) Queens.

Short Answer Questions

1. How many more stores does Howard open in Chicago to prove that it can catch on in that market?

2. What positions does Howard think would be better filled by people with skills different than his own?

3. What position is Howard promoted to at Hammarplast?

4. What elements of Italy is Howard trying to interject into America with Il Giornale?

5. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?

(see the answer key)

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