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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. As Howard, Orin, and Howard Behar are running the company, how does Howard feel about franchising?
(a) He is mostly opposed to it, but is willing to try it.
(b) He is only in favor of it for states that are close by.
(c) He is in favor of it.
(d) He is still opposed to it.

2. How does Howard feel about his father while growing up?
(a) He admires both his character and ambition.
(b) He thinks he lacks both character and ambition.
(c) He admires his ambition, but thinks he lacks character.
(d) He admires his character, but thinks he lacks ambition.

3. What is Howard hoping to reduce with his new plan for employees?
(a) Employee termination.
(b) Employee tardiness.
(c) Employee turnover.
(d) Employee suspensions.

4. What type of business does Sheri give up before moving to the Northwest?
(a) Interior design.
(b) Advertising.
(c) Fashion design.
(d) Photography.

5. What profession does Ron Margolis, the first investor of Il Giornale, have?
(a) Chiropractor.
(b) Obstetrician.
(c) Pediatrican.
(d) Optometrist.

Short Answer Questions

1. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?

2. By incorporating some aspects of the Il Giornale logo, what color is the new Starbucks logo?

3. Who makes up the Mission Review Team of Starbucks?

4. Where is there a potential disaster in the coffee business?

5. Which espresso machine manufacturer does Howard seek as an investor for his new business?

(see the answer key)

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