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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. What sport does Howard play in hopes of one day leaving the projects?
(a) Tennis.
(b) Football.
(c) Baseball.
(d) Basketball.

2. What is Howard Schultz's position at Starbucks?
(a) District Manager.
(b) Manager.
(c) CEO.
(d) Vice President.

3. How does Howard feel about his father while growing up?
(a) He thinks he lacks both character and ambition.
(b) He admires his ambition, but thinks he lacks character.
(c) He admires his character, but thinks he lacks ambition.
(d) He admires both his character and ambition.

4. What term does Howard use to replace "employees" after the introduction of the employee stock option?
(a) Investors.
(b) Partners.
(c) Team members.
(d) Co-owners.

5. What is Howard hoping to reduce with his new plan for employees?
(a) Employee termination.
(b) Employee suspensions.
(c) Employee tardiness.
(d) Employee turnover.

Short Answer Questions

1. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?

2. Which one of the following is not included in the examples that Howard gives of gathering places that America once had?

3. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?

4. What positions does Howard think would be better filled by people with skills different than his own?

5. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?

(see the answer key)

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