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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. When was the first Starbucks store opened in Chicago?
(a) October 1987.
(b) November 1987.
(c) January 1988.
(d) March 1988.

2. How many days before his father's death does Howard arrive in New York?
(a) Two.
(b) Three.
(c) One.
(d) Four.

3. How does the acquisition of another company affect the employees at Starbucks?
(a) There is a decrease in employee loyalty.
(b) There is a decrease in employee mistakes.
(c) There is an increase in employee loyalty.
(d) There is an increase in employee mistakes.

4. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?
(a) Two weeks.
(b) Two months.
(c) Six months.
(d) Six weeks.

5. Where is the second Il Giornale store opened?
(a) Vancouver.
(b) Spokane.
(c) Tacoma.
(d) Seattle.

Short Answer Questions

1. Who suggests the name, Il Giornale, for Howard's new coffee houses?

2. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?

3. Joining Howard and Orin, what is Howard Behar's role in the company?

4. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?

5. What term does Howard use to replace "employees" after the introduction of the employee stock option?

(see the answer key)

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