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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. What position does Howard hire Lawrence Maltz for?
(a) Vice President in charge of only operations and finance.
(b) President of operations, finance, and human resources.
(c) President of only human resources.
(d) Vice President in charge of operations, finance, and human resources.

2. What country is Perstorp, the parent company of Hammarplast, based in?
(a) Ireland.
(b) Sweden.
(c) Norway.
(d) France.

3. Where is the housewares show that Howard attends in Italy?
(a) Sicily.
(b) Rome.
(c) Napoli.
(d) Milan.

4. What positions does Howard think would be better filled by people with skills different than his own?
(a) Executives.
(b) Customer service representatives.
(c) Store managers.
(d) District managers.

5. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?
(a) O2H.
(b) HH&O.
(c) HOH.
(d) H2O.

Short Answer Questions

1. How long was the original Starbucks in business before Howard hears about the company?

2. What year does Howard introduce the employee stock option at Starbucks?

3. What are the preconceived notions that Howard encounters from other Starbucks employees?

4. How many large companies had Howard managed before acquiring Starbucks?

5. What is the purpose of a company Mission Statement?

(see the answer key)

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