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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. What part of the original Starbucks logo does Howard keep for the new company?
(a) The stars.
(b) The mermaid.
(c) The slogan.
(d) The font.

2. How often does the Starbucks Mission Review Team meet?
(a) Every day.
(b) Regularly.
(c) Rarely.
(d) Never, it is just a concept.

3. How long was the original Starbucks in business before Howard hears about the company?
(a) Fifteen years.
(b) Five years.
(c) Twenty years.
(d) Ten years.

4. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The purchase of several company owned vans.
(b) The online advertising.
(c) The coffee freezing process.
(d) The development of special bags that lock in moisture and air.

5. What season in 1983 does Howard take his first trip to Italy?
(a) Fall.
(b) Summer.
(c) Winter.
(d) Spring.

Short Answer Questions

1. What does Howard observe about the espresso bars he visits in Italy?

2. Which one of the following is not one of the things Howard proposes the company needs to expand successfully?

3. What position is Orin Smith hired for?

4. How much money does Jerry Baldwin invest in Howard's coffee houses?

5. What product is Starbucks purchasing from Hammarplast when the company catches Howard's attention?

(see the answer key)

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