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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. Which University granted Howard a scholarship?
(a) Northern Michigan University.
(b) Michigan State University.
(c) The University of Michigan.
(d) Eastern Michigan University.

2. What are the preconceived notions that Howard encounters from other Starbucks employees?
(a) Howard will be a negative hire for the company.
(b) Howard is not intelligent enough to work at the company.
(c) Howard will be a positive hire for the company.
(d) Howard is too intelligent to work at the company.

3. Where is the second Il Giornale store opened?
(a) Tacoma.
(b) Vancouver.
(c) Spokane.
(d) Seattle.

4. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?
(a) $750,000.
(b) $850,000.
(c) $650,000.
(d) $950,000.

5. What type of business did Dave Olsen have before meeting Howard?
(a) A university coffeehouse.
(b) A tea brewer manufacturing company.
(c) A coffeemaker manufacturing company.
(d) A university deli.

Short Answer Questions

1. What product is Starbucks purchasing from Hammarplast when the company catches Howard's attention?

2. Which one of the following does Howard agree to let serve Starbucks coffee to their clients?

3. How many large companies had Howard managed before acquiring Starbucks?

4. How does the acquisition of another company affect the employees at Starbucks?

5. Where was the third Il Giornale store opened?

(see the answer key)

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