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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. What approach does Howard take when dealing with customer requests?
(a) He does not have the time to listen to them.
(b) He will listen to them and then explain to the customer why the company does not accept customer requests.
(c) He believes a company should do anything in its power to honor customer requests.
(d) He will listen to them, but admits that most of them cannot be fulfilled.

2. What is the employee stock option plan for Starbucks called?
(a) Starbucks Stock.
(b) Bean Stock.
(c) Starbucks Coffee Stock.
(d) Coffee Stock.

3. How long does Howard stay in Europe for his training with Hammarplast?
(a) Six months.
(b) Three months.
(c) Three years.
(d) Six years.

4. What year is it when Howard begins to look for people with skills different than his own?
(a) 1991.
(b) 1989.
(c) 1988.
(d) 1990.

5. What season in 1983 does Howard take his first trip to Italy?
(a) Spring.
(b) Fall.
(c) Winter.
(d) Summer.

Short Answer Questions

1. What company does Howard work for after graduating from college and returning to New York?

2. What does Dave Olsen contribute to Howard's vision for Il Giornale?

3. Where do Howard and Sheri live while he is working at Hammarplast?

4. When does Howard graduate from college?

5. What is Howard Schultz's position at Starbucks?

(see the answer key)

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