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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. Responding to the success of existent stores, how many Starbucks stores does Howard open in 1990?
(a) Thirty.
(b) Twenty.
(c) Fifty.
(d) Forty.

2. Where was the third Il Giornale store opened?
(a) Spokane.
(b) Seattle.
(c) Tacoma.
(d) Vancouver.

3. Which one of the following does Howard agree to let serve Starbucks coffee to their clients?
(a) Grocery stores.
(b) Restaurants.
(c) Donut stores.
(d) Airlines.

4. Which University granted Howard a scholarship?
(a) Michigan State University.
(b) The University of Michigan.
(c) Eastern Michigan University.
(d) Northern Michigan University.

5. What is Howard hoping to reduce with his new plan for employees?
(a) Employee turnover.
(b) Employee termination.
(c) Employee suspensions.
(d) Employee tardiness.

Short Answer Questions

1. What year is it when Howard begins to look for people with skills different than his own?

2. What are the preconceived notions that Howard encounters from other Starbucks employees?

3. What other coffee company does Jerry Baldwin purchase?

4. What is the initial reaction to Starbucks in Chicago?

5. What part of New York did Howard grow up in during the 1960s?

(see the answer key)

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