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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. Joining Howard and Orin, what is Howard Behar's role in the company?
(a) Vision.
(b) Financial responsibility.
(c) The company's soul.
(d) Silent partner.

2. When was the first Starbucks store opened in Chicago?
(a) November 1987.
(b) March 1988.
(c) October 1987.
(d) January 1988.

3. What position does Howard hire Lawrence Maltz for?
(a) Vice President in charge of operations, finance, and human resources.
(b) President of only human resources.
(c) President of operations, finance, and human resources.
(d) Vice President in charge of only operations and finance.

4. Why does Howard insists that Starbucks remain company-owned and not franchised?
(a) To avoid partnerships.
(b) To simplify advertising.
(c) To maximize profits.
(d) To control quality.

5. What type of business did Dave Olsen have before meeting Howard?
(a) A university coffeehouse.
(b) A tea brewer manufacturing company.
(c) A university deli.
(d) A coffeemaker manufacturing company.

Short Answer Questions

1. How long does it take Howard to convince Starbucks to begin serving espresso?

2. Where is the second Il Giornale store opened?

3. What holiday weekend was it when Howard meets Sheri, the woman who eventually becomes his wife?

4. What is the employee stock option plan for Starbucks called?

5. Which sports team does Howard's father take the family to see?

(see the answer key)

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