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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. What does Howard not count on when first taking over as the CEO of Starbucks?
(a) The low morale of the employees.
(b) The jealousy of other executives.
(c) The lack of money for development.
(d) The extra responsibilities of a CEO.

2. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?
(a) Thirty five.
(b) Eleven.
(c) Five.
(d) Twenty one.

3. What other coffee company does Jerry Baldwin purchase?
(a) Peet's Coffee.
(b) Peet's Coffee, Tea, and Spices.
(c) Peet's Coffee and Tea.
(d) Peet's Coffee and Spices.

4. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?
(a) Including low fat or skim milk in their drinks.
(b) Replacing all sugar packets with a healthy alternative.
(c) Making their stores bigger for increased safety.
(d) Hiring more employees to serve customers faster.

5. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The purchase of several company owned vans.
(b) The coffee freezing process.
(c) The online advertising.
(d) The development of special bags that lock in moisture and air.

Short Answer Questions

1. Under Howard's new plan, what is the minimum hours per week that a Starbucks employee has to work in order to receive health care benefits?

2. What year is it when Howard begins to look for people with skills different than his own?

3. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?

4. According to Howard Behar, what can cause a company to lose sales?

5. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?

(see the answer key)

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