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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Don't Be Threatened by People Smarter Than You and the Value of Dogmatism and Flexibility.

Multiple Choice Questions

1. What position is Orin Smith hired for?
(a) Advertising Consultant.
(b) Chief Executive Officer.
(c) Chief Financial Officer.
(d) District Manager.

2. When does the first Il Giornale store open?
(a) February 1987.
(b) April 1986.
(c) September 1987.
(d) July 1986.

3. How long does it take Howard to convince Starbucks to begin serving espresso?
(a) One week.
(b) One day.
(c) One year.
(d) One month.

4. What profession does Ron Margolis, the first investor of Il Giornale, have?
(a) Optometrist.
(b) Pediatrican.
(c) Obstetrician.
(d) Chiropractor.

5. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The development of special bags that lock in moisture and air.
(b) The online advertising.
(c) The coffee freezing process.
(d) The purchase of several company owned vans.

Short Answer Questions

1. What approach does Howard take when dealing with customer requests?

2. At Starbucks, what kind of product does Howard strive to deliver?

3. What is Orin's part of the Starbucks trio?

4. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?

5. Which company did Jeff Brotman found before helping Howard with Starbucks?

(see the answer key)

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