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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Which one of the following is not one of the flavors of Starbucks coffee flavored ice cream?
(a) Low Fat Latte.
(b) Double Mint Coffee Chip.
(c) Italian Roast Coffee.
(d) Vanilla Mocha Swirl.

2. Which one of the following is not one of the magazines that United Airlines places an ad in to advertise their association with Starbucks?
(a) U.S. News.
(b) Business Week.
(c) Newsweek.
(d) Time.

3. In order to spend more time with his family, what title does Howard give to Orin in 1994?
(a) President and Chief Executive Officer.
(b) Executive Partner.
(c) President and Chief Operating Officer.
(d) Vice President.

4. What temporary solution do Starbucks employees have for serving coffee that is too hot for customers to hold?
(a) Waiting over a minute before serving it.
(b) Using two paper cups to serve it.
(c) Placing it in a refrigerated container just before serving it.
(d) Adjusting the temperatures of the coffee brewers.

5. What date does Starbucks finally go public?
(a) July 26, 1992.
(b) November 18, 1992.
(c) September 18, 1992.
(d) June 26, 1992.

6. Based on United Airlines' estimates, how many of their customers request coffee during the flights?
(a) Between twenty and thirty percent.
(b) Between thirty five and fifty percent.
(c) Between twenty five and forty percent.
(d) Between thirty and forty percent.

7. How does Howard initially handle the crisis of a shortage of coffee beans and increased costs?
(a) He chooses to keep his prices fixed.
(b) He raises prices on coffee.
(c) He only raises the price on specific coffees.
(d) He lowers the prices on coffee.

8. How does Howard consider the task of meeting the expectations of Wall Street after the company goes public?
(a) Easy.
(b) Daunting.
(c) Impossible.
(d) Confusing.

9. Which principles does Howard think will continue to drive Starbucks' success?
(a) Innovation and aspiration.
(b) Hope and innovation.
(c) Hope, innovation, and aspiration.
(d) Hope and aspiration.

10. What role does Howard talk about transitioning into at the end of the book?
(a) A silent partner.
(b) A colleague.
(c) An advisor.
(d) A cheerleader.

11. When the Starbucks food and beverage department first tries to expand on the icy drink, what is the result?
(a) The develop a product that is exactly the same as the original one.
(b) They develop a product that is good, but completely different than the original one.
(c) They develop a product that is worse than the original one.
(d) They develop a product that is better than the original one.

12. What happens when two local managers first create a blended icy drink?
(a) The reaction is positive and the drink has a great consistency.
(b) The reaction is positive, but the drink has an uneven consistency.
(c) The reaction is negative, but the drink has a great consistency.
(d) The reaction is negative and the drink has an uneven consistency.

13. What country experiences a severe frost that puts the coffee bean industry in jeopardy?
(a) Peru.
(b) Venezuela.
(c) Colombia.
(d) Brazil.

14. What person is quoted at the very beginning of Chapter 21?
(a) Norman Lear.
(b) Anthony Robbins.
(c) Donald Trump.
(d) Stephen Covey.

15. Throughout the crisis, what do the Starbucks executives remain committed to providing?
(a) The best prices in the coffee industry.
(b) The biggest selection of non-coffee products in their stores.
(c) The best quality coffee.
(d) The most variety of coffee products in their stores.

Short Answer Questions

1. As Howard turns forty, what magazine features his picture on the cover?

2. How does the interior design department at Starbucks select the decor for stores?

3. Which shoe company did Scott Bedbury work at before joining Starbucks?

4. Based on Howard's definition of corporate responsibility, what should managers be concerned with?

5. Why does Howard take the risk of allowing people outside of Starbucks to brew and serve their coffee on airplanes?

(see the answer keys)

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