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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Which one of the following is not one of the flavors of Starbucks coffee flavored ice cream?
(a) Double Mint Coffee Chip.
(b) Vanilla Mocha Swirl.
(c) Italian Roast Coffee.
(d) Low Fat Latte.

2. What is the profession of Don Valencia, the person that invents a coffee extract?
(a) Mathematician.
(b) Chef.
(c) Biologist.
(d) Chemist.

3. Which year brings the worst holiday season in Starbucks history?
(a) 1995.
(b) 1994.
(c) 1996.
(d) 1997.

4. What word is used to describe Howard's pursuit of excellence in all aspects of the Starbucks company?
(a) Unrelenting.
(b) Incredible.
(c) Incomparable.
(d) Unforgiving.

5. Who approaches Howard with the idea to sell music compilations in Starbucks stores?
(a) A record label executive.
(b) Howard Behar.
(c) A store manager.
(d) Orin Smith.

6. How long did it take Starbucks and United Airlines to fix the problem and raise the quality of the coffee served on flights?
(a) Four months.
(b) Two years.
(c) Three months.
(d) Three years.

7. What is Howard's initial response to the idea of serving cold drinks in the stores?
(a) He approves the request, with several stipulations.
(b) He is unsure about how to react.
(c) He denies the request.
(d) He approves the request with no changes.

8. Hired in 1991 to take Starbucks public, which firm does Dan Levitan work with?
(a) Goldman Sachs.
(b) Wertheim Schroder.
(c) Thomas Weisel Partners.
(d) Wells Fargo.

9. What country experiences a severe frost that puts the coffee bean industry in jeopardy?
(a) Brazil.
(b) Peru.
(c) Venezuela.
(d) Colombia.

10. What role does Howard talk about transitioning into at the end of the book?
(a) A silent partner.
(b) A colleague.
(c) An advisor.
(d) A cheerleader.

11. What temporary solution do Starbucks employees have for serving coffee that is too hot for customers to hold?
(a) Placing it in a refrigerated container just before serving it.
(b) Adjusting the temperatures of the coffee brewers.
(c) Waiting over a minute before serving it.
(d) Using two paper cups to serve it.

12. What keeps shoppers away during the worst holiday season in the company's history?
(a) High prices.
(b) Limited parking.
(c) Poor advertising.
(d) Bad weather.

13. What year does Howard open the first Starbucks store in Japan?
(a) 1996.
(b) 1994.
(c) 1997.
(d) 1995.

14. Which insect does Vincent Eades use in a metaphor to describe the Starbucks way of doing things?
(a) Ant.
(b) Spider.
(c) Grasshopper.
(d) Butterfly.

15. What comparison does United Airlines make about its decision to serve Starbucks coffee on its flights?
(a) Offering test drives to car buyers.
(b) Offering Happy Meals to kids.
(c) Offering free toys inside cereal boxes.
(d) Offering free samples of food at grocery stores.

Short Answer Questions

1. How is Starbucks listed on the NASDAQ stock exchange in New York City?

2. What date does Starbucks finally go public?

3. What mistake does Starbucks make in stocking the stores for the disastrous season Howard talks about in the end of the book?

4. According to the incorrect claims of labor activists, how much money does Starbucks pay for a pound of coffee beans?

5. Based on United Airlines' estimates, how many of their customers request coffee during the flights?

(see the answer keys)

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