View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. When does Starbucks face the crisis of rising coffee bean costs?
(a) July 1995.
(b) June 1994.
(c) March 1995.
(d) February 1994.

2. As the CEO of Starbucks, who is Howard's primary responsibility directed towards?
(a) Only customers.
(b) Partners, customers, and shareholders.
(c) Only customers and shareholders.
(d) Only customers and partners.

3. During the disappointing holiday season, how is the design of the packaging changed, making it unacceptable to customers?
(a) Only in design.
(b) Only in size options.
(c) Neither in design nor size options.
(d) In design and size options.

4. Which shoe company did Scott Bedbury work at before joining Starbucks?
(a) Nike.
(b) Converse.
(c) Keds.
(d) Adidas.

5. Which area has Starbucks stores that become frustrated about the lack of cold drinks to offer customers?
(a) Los Angeles.
(b) Santa Monica.
(c) Seattle.
(d) New York.

6. As the company continues to expand rapidly, which Washington city does Howard choose to open another roasting plant?
(a) Bellingham.
(b) Kent.
(c) Everett.
(d) Yakima.

7. How long did it take Starbucks and United Airlines to fix the problem and raise the quality of the coffee served on flights?
(a) Two years.
(b) Three months.
(c) Four months.
(d) Three years.

8. What person is quoted at the very beginning of Chapter 21?
(a) Stephen Covey.
(b) Anthony Robbins.
(c) Norman Lear.
(d) Donald Trump.

9. When the Starbucks food and beverage department first tries to expand on the icy drink, what is the result?
(a) They develop a product that is worse than the original one.
(b) The develop a product that is exactly the same as the original one.
(c) They develop a product that is good, but completely different than the original one.
(d) They develop a product that is better than the original one.

10. Which year brings the worst holiday season in Starbucks history?
(a) 1996.
(b) 1994.
(c) 1995.
(d) 1997.

11. What is Howard's initial response to the idea of serving cold drinks in the stores?
(a) He approves the request, with several stipulations.
(b) He approves the request with no changes.
(c) He denies the request.
(d) He is unsure about how to react.

12. How does the interior design department at Starbucks select the decor for stores?
(a) Based on suggestions from employees.
(b) Based on designs that are relevant to the current trends.
(c) Based on designs that are relevant to the local areas.
(d) Based on suggestions from customers.

13. What year does United Airlines begin serving Starbucks coffee on its flights?
(a) 1995.
(b) 1997.
(c) 1994.
(d) 1996.

14. What year does Howard first meet with Pepsi to discuss the mass distribution of Starbucks products?
(a) 1992.
(b) 1993.
(c) 1994.
(d) 1991.

15. What word is used to describe Howard's pursuit of excellence in all aspects of the Starbucks company?
(a) Incomparable.
(b) Unforgiving.
(c) Unrelenting.
(d) Incredible.

Short Answer Questions

1. What year did Howard open Starbucks stores in Philadelphia, Austin, and Pittsburgh?

2. Bringing the story full circle, what reference does Howard make at the book's conclusion?

3. When does Starbucks open its first store on the East Coast?

4. What role does Howard talk about transitioning into at the end of the book?

5. What kind of detractors launch negative claims against Starbucks?

(see the answer keys)

This section contains 493 words (approx. 2 pages at 300 words per page) View a FREE sample