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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. As the company continues to expand rapidly, which Washington city does Howard choose to open another roasting plant?
(a) Bellingham.
(b) Yakima.
(c) Everett.
(d) Kent.

2. When does Starbucks open its first store on the East Coast?
(a) November, 1992.
(b) April, 1993.
(c) December, 1992.
(d) March, 1993.

3. What happens when two local managers first create a blended icy drink?
(a) The reaction is negative and the drink has an uneven consistency.
(b) The reaction is negative, but the drink has a great consistency.
(c) The reaction is positive and the drink has a great consistency.
(d) The reaction is positive, but the drink has an uneven consistency.

4. How does Howard think the obstacles encountered can be solved?
(a) By everyone involved.
(b) By only the store employees.
(c) By only the board members.
(d) By only the store managers.

5. Hired in 1991 to take Starbucks public, which firm does Dan Levitan work with?
(a) Thomas Weisel Partners.
(b) Wertheim Schroder.
(c) Goldman Sachs.
(d) Wells Fargo.

6. What is Howard's initial response to the idea of serving cold drinks in the stores?
(a) He approves the request, with several stipulations.
(b) He denies the request.
(c) He is unsure about how to react.
(d) He approves the request with no changes.

7. What role does Howard talk about transitioning into at the end of the book?
(a) A silent partner.
(b) A cheerleader.
(c) A colleague.
(d) An advisor.

8. Which city has labor activists that attempt to defame Starbucks?
(a) San Francisco.
(b) Chicago.
(c) Boston.
(d) Denver.

9. What word is used to describe Howard's pursuit of excellence in all aspects of the Starbucks company?
(a) Unforgiving.
(b) Unrelenting.
(c) Incomparable.
(d) Incredible.

10. To combat the unwarranted attacks on their public image, what action does Starbucks take?
(a) Hires more lawyers.
(b) Increases philanthropic activity.
(c) Launches a negative campaign to defame their accusers.
(d) Launches a positive campaign to save their reputation.

11. What year does Howard open the first Starbucks store in Japan?
(a) 1996.
(b) 1994.
(c) 1995.
(d) 1997.

12. What year does Howard first meet with Pepsi to discuss the mass distribution of Starbucks products?
(a) 1991.
(b) 1992.
(c) 1994.
(d) 1993.

13. What is the profession of Don Valencia, the person that invents a coffee extract?
(a) Chef.
(b) Mathematician.
(c) Chemist.
(d) Biologist.

14. According to the incorrect claims of labor activists, how much money does Starbucks pay for a pound of coffee beans?
(a) Five cents.
(b) Seven cents.
(c) Two cents.
(d) Eight cents.

15. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?
(a) Dramatically.
(b) Slightly.
(c) They do not raise their prices at all.
(d) Moderately.

Short Answer Questions

1. How does Howard consider the task of meeting the expectations of Wall Street after the company goes public?

2. Which shoe company did Scott Bedbury work at before joining Starbucks?

3. What percentage of United Airlines passengers tasted their first Starbucks coffee, according to Starbucks' research?

4. Which year brings the worst holiday season in Starbucks history?

5. Which area has Starbucks stores that become frustrated about the lack of cold drinks to offer customers?

(see the answer keys)

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