View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. As Howard turns forty, what magazine features his picture on the cover?
(a) The Economist.
(b) Money.
(c) Fortune.
(d) Forbes.

2. Who approaches Howard with the idea to sell music compilations in Starbucks stores?
(a) A store manager.
(b) A record label executive.
(c) Howard Behar.
(d) Orin Smith.

3. Which one of the following cities is not included in the locations for Starbucks stores that opened in 1994?
(a) Dallas.
(b) Boston.
(c) Baltimore.
(d) New York City.

4. When does Starbucks face the crisis of rising coffee bean costs?
(a) February 1994.
(b) March 1995.
(c) June 1994.
(d) July 1995.

5. What year does United Airlines begin serving Starbucks coffee on its flights?
(a) 1996.
(b) 1995.
(c) 1994.
(d) 1997.

6. Which insect does Vincent Eades use in a metaphor to describe the Starbucks way of doing things?
(a) Grasshopper.
(b) Ant.
(c) Butterfly.
(d) Spider.

7. What happens when two local managers first create a blended icy drink?
(a) The reaction is positive, but the drink has an uneven consistency.
(b) The reaction is negative and the drink has an uneven consistency.
(c) The reaction is negative, but the drink has a great consistency.
(d) The reaction is positive and the drink has a great consistency.

8. In order to spend more time with his family, what title does Howard give to Orin in 1994?
(a) Executive Partner.
(b) Vice President.
(c) President and Chief Executive Officer.
(d) President and Chief Operating Officer.

9. What town opens Starbucks' first East Coast store?
(a) Wilmington.
(b) Brentwood.
(c) Washington, D.C.
(d) Newport.

10. How do the employees and managers react to Howard's concern for the low sales?
(a) They have mixed reviews.
(b) They do not appreciate his honesty.
(c) They have no reaction.
(d) They appreciate his honesty.

11. What temporary solution do Starbucks employees have for serving coffee that is too hot for customers to hold?
(a) Waiting over a minute before serving it.
(b) Adjusting the temperatures of the coffee brewers.
(c) Placing it in a refrigerated container just before serving it.
(d) Using two paper cups to serve it.

12. What date does Starbucks finally go public?
(a) July 26, 1992.
(b) June 26, 1992.
(c) September 18, 1992.
(d) November 18, 1992.

13. How does Howard initially handle the crisis of a shortage of coffee beans and increased costs?
(a) He only raises the price on specific coffees.
(b) He lowers the prices on coffee.
(c) He chooses to keep his prices fixed.
(d) He raises prices on coffee.

14. Why does Howard take the risk of allowing people outside of Starbucks to brew and serve their coffee on airplanes?
(a) The airlines offered a large commission on top of the profits.
(b) The chance to reach people who have not tried Starbucks.
(c) The stockholders of the company made it mandatory.
(d) The other executives convinced him.

15. How was the store received in Japan?
(a) It had a moderate reception.
(b) Crowds lined up around the store.
(c) There is no record of the initial reaction to the store.
(d) No one visited the store at first.

Short Answer Questions

1. Bringing the story full circle, what reference does Howard make at the book's conclusion?

2. When does Starbucks open its first store on the East Coast?

3. Which one of the following is not one of the flavors of Starbucks coffee flavored ice cream?

4. What is the profession of Don Valencia, the person that invents a coffee extract?

5. What country are the detractors that accuse Starbucks of paying too little for their coffee from?

(see the answer keys)

This section contains 547 words (approx. 2 pages at 300 words per page) View a FREE sample