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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?
(a) Thirty five.
(b) Five.
(c) Eleven.
(d) Twenty one.

2. What sport does Howard play in hopes of one day leaving the projects?
(a) Football.
(b) Basketball.
(c) Tennis.
(d) Baseball.

3. When the decision to take Starbucks public is announced, what does Howard feel most investment banks do not understand?
(a) The way the company makes money.
(b) The value of the company's employees.
(c) The reasons why there is no franchising available.
(d) The company's intangible value.

4. How long did it take Starbucks and United Airlines to fix the problem and raise the quality of the coffee served on flights?
(a) Two years.
(b) Three years.
(c) Three months.
(d) Four months.

5. What approach does Howard take when dealing with customer requests?
(a) He believes a company should do anything in its power to honor customer requests.
(b) He will listen to them, but admits that most of them cannot be fulfilled.
(c) He does not have the time to listen to them.
(d) He will listen to them and then explain to the customer why the company does not accept customer requests.

Short Answer Questions

1. Which espresso machine manufacturer does Howard seek as an investor for his new business?

2. When does Howard have to report a major financial loss to the board?

3. Which music company does Howard work with to produce the compilation CDs that are sold in Starbucks stores?

4. Which one of the following cities is not included in the locations for Starbucks stores that opened in 1994?

5. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?

(see the answer key)

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