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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. When does Howard report the first profitable year for Starbucks?
(a) October 1991.
(b) October 1990.
(c) November 1990.
(d) November 1991.

2. When does Starbucks face the crisis of rising coffee bean costs?
(a) March 1995.
(b) June 1994.
(c) February 1994.
(d) July 1995.

3. What novel features a character that inspired the Starbucks name?
(a) Gulliver's Travels.
(b) Tom Sawyer.
(c) Moby Dick.
(d) Treasure Island.

4. What product is Starbucks purchasing from Hammarplast when the company catches Howard's attention?
(a) Customized coffee mugs.
(b) A drip coffeemaker.
(c) An espresso machine.
(d) Tea bag holders.

5. Under Howard's new plan, what is the minimum hours per week that a Starbucks employee has to work in order to receive health care benefits?
(a) Thirty five.
(b) Twenty.
(c) Twenty five.
(d) Thirty.

Short Answer Questions

1. Responding to the success of existent stores, how many Starbucks stores does Howard open in 1990?

2. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?

3. How is Howard's salary affected by his new job with Starbucks?

4. What happens when two local managers first create a blended icy drink?

5. What does Howard feel Starbucks' competitive advantage is?

(see the answer key)

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