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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. How does the acquisition of another company affect the employees at Starbucks?
(a) There is a decrease in employee mistakes.
(b) There is a decrease in employee loyalty.
(c) There is an increase in employee loyalty.
(d) There is an increase in employee mistakes.

2. Which University granted Howard a scholarship?
(a) The University of Michigan.
(b) Michigan State University.
(c) Northern Michigan University.
(d) Eastern Michigan University.

3. What year does Howard realize that his idea of cafe style coffee houses is taking off?
(a) 1989.
(b) 1988.
(c) 1987.
(d) 1986.

4. What novel features a character that inspired the Starbucks name?
(a) Treasure Island.
(b) Moby Dick.
(c) Tom Sawyer.
(d) Gulliver's Travels.

5. When does Howard travel back to New York to see his father?
(a) March 1988.
(b) January 1989.
(c) March 1989.
(d) January 1988.

Short Answer Questions

1. In a 1996 survey, what percentage of United Airlines coffee drinkers described the Starbucks coffee as excellent?

2. What city in Japan hosts the country's first Starbucks store?

3. What is the official name of the Starbucks company when Howard first visits it in Seattle?

4. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?

5. When the Starbucks food and beverage department first tries to expand on the icy drink, what is the result?

(see the answer key)

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