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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. What part of the original Starbucks logo does Howard keep for the new company?
(a) The font.
(b) The stars.
(c) The slogan.
(d) The mermaid.

2. What position does Arnie Prentice hold when he invests in Il Giornale?
(a) Executive Consultant of a Seattle advertising firm.
(b) Co-Chairman of a Seattle financial services firm.
(c) District Manager of a Seattle manufacturing firm.
(d) CEO of a Seattle law firm.

3. What is the profession of Don Valencia, the person that invents a coffee extract?
(a) Chef.
(b) Biologist.
(c) Chemist.
(d) Mathematician.

4. Which espresso machine manufacturer does Howard seek as an investor for his new business?
(a) Athena.
(b) Faema.
(c) DeLonghi.
(d) Bialetti.

5. What country is Perstorp, the parent company of Hammarplast, based in?
(a) Norway.
(b) Ireland.
(c) France.
(d) Sweden.

Short Answer Questions

1. At the time Pour Your Heart Into It was written, how many people per day are estimated to be drinking Starbucks coffee on United Airlines flights?

2. What year does United Airlines begin serving Starbucks coffee on its flights?

3. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?

4. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?

5. What position is Howard promoted to at Hammarplast?

(see the answer key)

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