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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. What is the employee stock option plan for Starbucks called?
(a) Starbucks Stock.
(b) Coffee Stock.
(c) Bean Stock.
(d) Starbucks Coffee Stock.

2. Joining Howard and Orin, what is Howard Behar's role in the company?
(a) Financial responsibility.
(b) Vision.
(c) The company's soul.
(d) Silent partner.

3. What year does Howard open the first Starbucks store in Japan?
(a) 1996.
(b) 1997.
(c) 1994.
(d) 1995.

4. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?
(a) None.
(b) Two.
(c) One.
(d) Three.

5. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The coffee freezing process.
(b) The purchase of several company owned vans.
(c) The online advertising.
(d) The development of special bags that lock in moisture and air.

Short Answer Questions

1. How long does Howard stay in Europe for his training with Hammarplast?

2. What does Howard believe a business should have at its core?

3. What decision does Howard make about the way he thinks of his father?

4. What country experiences a severe frost that puts the coffee bean industry in jeopardy?

5. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?

(see the answer key)

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