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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. Which area has Starbucks stores that become frustrated about the lack of cold drinks to offer customers?
(a) Santa Monica.
(b) New York.
(c) Los Angeles.
(d) Seattle.

2. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?
(a) One month.
(b) Two months.
(c) One year.
(d) Two years.

3. What is the profession of Don Valencia, the person that invents a coffee extract?
(a) Mathematician.
(b) Chef.
(c) Chemist.
(d) Biologist.

4. What type of music is featured on the CDs that Starbucks begins selling?
(a) Jazz.
(b) Soft Rock.
(c) Piano Ballads.
(d) Classical.

5. When does Starbucks open its first store on the East Coast?
(a) March, 1993.
(b) November, 1992.
(c) December, 1992.
(d) April, 1993.

Short Answer Questions

1. How much money does Howard estimate it will take to launch his new coffee house business?

2. How many large companies had Howard managed before acquiring Starbucks?

3. Which espresso machine manufacturer does Howard seek as an investor for his new business?

4. What does Dave Olsen contribute to Howard's vision for Il Giornale?

5. What percentage of United Airlines passengers tasted their first Starbucks coffee, according to Starbucks' research?

(see the answer key)

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