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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. What elements of Italy is Howard trying to interject into America with Il Giornale?
(a) Romance, style, and adventure.
(b) Style and adventure.
(c) Romance and style.
(d) Romance and adventure.

2. At the time Pour Your Heart Into It was written, how many people per day are estimated to be drinking Starbucks coffee on United Airlines flights?
(a) Ten million.
(b) Twenty million.
(c) Twenty five million.
(d) Fifteen million.

3. What is the prognosis of Howard's father's condition after Howard moves to Seattle?
(a) Less favorable.
(b) The same.
(c) Howard does not know.
(d) More favorable.

4. Which music company does Howard work with to produce the compilation CDs that are sold in Starbucks stores?
(a) Koch Entertainment.
(b) Infinity Music.
(c) RedEye Music.
(d) AEI Music.

5. Where do Howard and Sheri live while he is working at Hammarplast?
(a) Manhattan.
(b) Long Island.
(c) Queens.
(d) Brooklyn.

Short Answer Questions

1. Which one of the following is not one of the things Howard proposes the company needs to expand successfully?

2. Which shoe company did Scott Bedbury work at before joining Starbucks?

3. How often does the Starbucks Mission Review Team meet?

4. How much money does Howard need to raise in order to purchase Starbucks?

5. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?

(see the answer key)

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