View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. What position does Arnie Prentice hold when he invests in Il Giornale?
(a) CEO of a Seattle law firm.
(b) Executive Consultant of a Seattle advertising firm.
(c) Co-Chairman of a Seattle financial services firm.
(d) District Manager of a Seattle manufacturing firm.

2. Where is the second Il Giornale store opened?
(a) Vancouver.
(b) Spokane.
(c) Tacoma.
(d) Seattle.

3. What city in Japan hosts the country's first Starbucks store?
(a) Osaka.
(b) Nagasaki.
(c) Tokyo.
(d) Kyoto.

4. What does Dave Olsen contribute to Howard's vision for Il Giornale?
(a) Marketing.
(b) Advertising.
(c) Financing.
(d) Operations.

5. What other coffee company does Jerry Baldwin purchase?
(a) Peet's Coffee and Tea.
(b) Peet's Coffee and Spices.
(c) Peet's Coffee.
(d) Peet's Coffee, Tea, and Spices.

Short Answer Questions

1. What does Howard believe a business should have at its core?

2. Throughout the crisis, what do the Starbucks executives remain committed to providing?

3. What part of the original Starbucks logo does Howard keep for the new company?

4. What was the first city in California to receive a Starbucks store in 1992?

5. What year does United Airlines begin serving Starbucks coffee on its flights?

(see the answer key)

This section contains 221 words (approx. 1 page at 300 words per page) View a FREE sample