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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?
(a) Moderately.
(b) Slightly.
(c) They do not raise their prices at all.
(d) Dramatically.

2. Where is the housewares show that Howard attends in Italy?
(a) Milan.
(b) Sicily.
(c) Napoli.
(d) Rome.

3. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The development of special bags that lock in moisture and air.
(b) The online advertising.
(c) The purchase of several company owned vans.
(d) The coffee freezing process.

4. Who makes up the Mission Review Team of Starbucks?
(a) Only people who work in the actual stores.
(b) People from all areas of the company.
(c) Only board members.
(d) Only the managers of the actual stores.

5. What date is the modern day Starbucks born?
(a) August 14, 1987.
(b) August 18, 1987.
(c) August 16, 1988
(d) August 12, 1988.

Short Answer Questions

1. When was the first Starbucks store opened in Chicago?

2. Which one of the following is not one of the things Howard proposes the company needs to expand successfully?

3. During the crisis, what country does Starbucks buy a huge quantity of coffee from to stock?

4. What term does Howard use to replace "employees" after the introduction of the employee stock option?

5. How long has Howard been working at Starbucks when he takes his first trip to Italy?

(see the answer key)

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