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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. What product is Starbucks purchasing from Hammarplast when the company catches Howard's attention?
(a) A drip coffeemaker.
(b) Customized coffee mugs.
(c) Tea bag holders.
(d) An espresso machine.

2. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The purchase of several company owned vans.
(b) The development of special bags that lock in moisture and air.
(c) The online advertising.
(d) The coffee freezing process.

3. How long does it take Howard to convince Starbucks to begin serving espresso?
(a) One month.
(b) One year.
(c) One week.
(d) One day.

4. How does Howard describe the service in Starbucks stores when he first begins working there?
(a) Rude.
(b) Emphatic.
(c) Arrogant.
(d) Friendly.

5. How many days before his father's death does Howard arrive in New York?
(a) One.
(b) Three.
(c) Four.
(d) Two.

Short Answer Questions

1. What position does Howard hire Lawrence Maltz for?

2. At the time Pour Your Heart Into It was written, how many people per day are estimated to be drinking Starbucks coffee on United Airlines flights?

3. What is the prognosis of Howard's father's condition after Howard moves to Seattle?

4. What does Howard feel Starbucks' competitive advantage is?

5. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?

(see the answer key)

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