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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.

Multiple Choice Questions

1. What does Dave Olsen contribute to Howard's vision for Il Giornale?
(a) Advertising.
(b) Financing.
(c) Marketing.
(d) Operations.

2. Responding to the success of existent stores, how many Starbucks stores does Howard open in 1990?
(a) Forty.
(b) Fifty.
(c) Thirty.
(d) Twenty.

3. Which espresso machine manufacturer does Howard seek as an investor for his new business?
(a) Bialetti.
(b) Athena.
(c) Faema.
(d) DeLonghi.

4. What point does Howard make in response to the less than positive reaction that his new employee plan receives from board members?
(a) It will eliminate employee theft.
(b) It will prevent employee lawsuits.
(c) It will increase employee loyalty.
(d) It will increase store profits.

5. Where do Howard and Sheri live while he is working at Hammarplast?
(a) Brooklyn.
(b) Long Island.
(c) Queens.
(d) Manhattan.

Short Answer Questions

1. What holiday weekend was it when Howard meets Sheri, the woman who eventually becomes his wife?

2. When does Howard report the first profitable year for Starbucks?

3. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?

4. During the crisis, what country does Starbucks buy a huge quantity of coffee from to stock?

5. By incorporating some aspects of the Il Giornale logo, what color is the new Starbucks logo?

(see the answer key)

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