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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, To Italians, Espresso Is Like an Aria and Luck is the Residue of Design.

Multiple Choice Questions

1. What part of New York did Howard grow up in during the 1960s?
(a) Brooklyn.
(b) Manhattan.
(c) Albany.
(d) Queens.

2. How does the acquisition of another company affect the employees at Starbucks?
(a) There is an increase in employee mistakes.
(b) There is an increase in employee loyalty.
(c) There is a decrease in employee mistakes.
(d) There is a decrease in employee loyalty.

3. What season in 1983 does Howard take his first trip to Italy?
(a) Summer.
(b) Winter.
(c) Spring.
(d) Fall.

4. How long does Howard stay in Europe for his training with Hammarplast?
(a) Six months.
(b) Three years.
(c) Six years.
(d) Three months.

5. At the time Howard visits Italy, what type of coffee is Starbucks selling?
(a) Mostly brewed, but some loose bean.
(b) Loose bean.
(c) Brewed.
(d) Mostly loose bean, but some brewed.

Short Answer Questions

1. What does Howard observe about the espresso bars he visits in Italy?

2. How long has Howard been working at Starbucks when he takes his first trip to Italy?

3. What other coffee company does Jerry Baldwin purchase?

4. What sport does Howard play in hopes of one day leaving the projects?

5. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?

(see the answer key)

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