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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, To Italians, Espresso Is Like an Aria and Luck is the Residue of Design.

Multiple Choice Questions

1. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?
(a) One year.
(b) Two months.
(c) One month.
(d) Two years.

2. What is Howard Schultz's position at Starbucks?
(a) District Manager.
(b) CEO.
(c) Manager.
(d) Vice President.

3. What novel features a character that inspired the Starbucks name?
(a) Treasure Island.
(b) Gulliver's Travels.
(c) Tom Sawyer.
(d) Moby Dick.

4. What is the prognosis of Howard's father's condition after Howard moves to Seattle?
(a) Howard does not know.
(b) Less favorable.
(c) More favorable.
(d) The same.

5. How does the acquisition of another company affect the employees at Starbucks?
(a) There is an increase in employee loyalty.
(b) There is an increase in employee mistakes.
(c) There is a decrease in employee mistakes.
(d) There is a decrease in employee loyalty.

Short Answer Questions

1. What country is Perstorp, the parent company of Hammarplast, based in?

2. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?

3. How long does Howard stay in Europe for his training with Hammarplast?

4. Which University granted Howard a scholarship?

5. What product is Starbucks purchasing from Hammarplast when the company catches Howard's attention?

(see the answer key)

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