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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, To Italians, Espresso Is Like an Aria and Luck is the Residue of Design.

Multiple Choice Questions

1. Where is the housewares show that Howard attends in Italy?
(a) Sicily.
(b) Napoli.
(c) Rome.
(d) Milan.

2. What does Howard observe about the espresso bars he visits in Italy?
(a) They close early on most nights.
(b) They are places with limited seating.
(c) They cater to the upper class only.
(d) They are a comfortable gathering place.

3. How long has Howard been working at Starbucks when he takes his first trip to Italy?
(a) One month.
(b) Two months.
(c) One year.
(d) Two years.

4. How does Howard feel about his father while growing up?
(a) He admires his ambition, but thinks he lacks character.
(b) He admires his character, but thinks he lacks ambition.
(c) He thinks he lacks both character and ambition.
(d) He admires both his character and ambition.

5. What product is Starbucks purchasing from Hammarplast when the company catches Howard's attention?
(a) Tea bag holders.
(b) A drip coffeemaker.
(c) Customized coffee mugs.
(d) An espresso machine.

Short Answer Questions

1. What is the prognosis of Howard's father's condition after Howard moves to Seattle?

2. How long was the original Starbucks in business before Howard hears about the company?

3. How long does it take Howard to convince Starbucks to begin serving espresso?

4. What position is Howard promoted to at Hammarplast?

5. What other coffee company does Jerry Baldwin purchase?

(see the answer key)

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