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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, To Italians, Espresso Is Like an Aria and Luck is the Residue of Design.

Multiple Choice Questions

1. How does Howard feel about his father while growing up?
(a) He admires both his character and ambition.
(b) He admires his ambition, but thinks he lacks character.
(c) He admires his character, but thinks he lacks ambition.
(d) He thinks he lacks both character and ambition.

2. What position is Howard promoted to at Hammarplast?
(a) Human Resources Manager.
(b) CEO.
(c) Vice President.
(d) Sales Consultant.

3. How long does it take Howard to convince Starbucks to begin serving espresso?
(a) One year.
(b) One week.
(c) One day.
(d) One month.

4. What company does Howard work for after graduating from college and returning to New York?
(a) Toyota Motor Corporation.
(b) PepsiCo, Inc..
(c) Xerox Corporation.
(d) Bristol-Myers Company.

5. What are the preconceived notions that Howard encounters from other Starbucks employees?
(a) Howard will be a positive hire for the company.
(b) Howard is too intelligent to work at the company.
(c) Howard will be a negative hire for the company.
(d) Howard is not intelligent enough to work at the company.

Short Answer Questions

1. What is the official name of the Starbucks company when Howard first visits it in Seattle?

2. What holiday weekend was it when Howard meets Sheri, the woman who eventually becomes his wife?

3. Where is the housewares show that Howard attends in Italy?

4. How long does Howard stay in Europe for his training with Hammarplast?

5. What is Howard Schultz's position at Starbucks?

(see the answer key)

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