View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, To Italians, Espresso Is Like an Aria and Luck is the Residue of Design.

Multiple Choice Questions

1. How does the acquisition of another company affect the employees at Starbucks?
(a) There is a decrease in employee mistakes.
(b) There is an increase in employee mistakes.
(c) There is an increase in employee loyalty.
(d) There is a decrease in employee loyalty.

2. What part of New York did Howard grow up in during the 1960s?
(a) Manhattan.
(b) Brooklyn.
(c) Albany.
(d) Queens.

3. How long was the original Starbucks in business before Howard hears about the company?
(a) Twenty years.
(b) Five years.
(c) Ten years.
(d) Fifteen years.

4. What year does Howard leave Starbucks to open his own espresso cafes?
(a) 1983.
(b) 1984.
(c) 1986.
(d) 1985.

5. Where do Howard and Sheri live while he is working at Hammarplast?
(a) Manhattan.
(b) Brooklyn.
(c) Long Island.
(d) Queens.

Short Answer Questions

1. What country is Perstorp, the parent company of Hammarplast, based in?

2. At the time Howard visits Italy, what type of coffee is Starbucks selling?

3. What are the preconceived notions that Howard encounters from other Starbucks employees?

4. What position is Howard promoted to at Hammarplast?

5. What other coffee company does Jerry Baldwin purchase?

(see the answer key)

This section contains 239 words (approx. 1 page at 300 words per page) View a FREE sample