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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, To Italians, Espresso Is Like an Aria and Luck is the Residue of Design.

Multiple Choice Questions

1. When does Howard graduate from college?
(a) 1975.
(b) 1974.
(c) 1978.
(d) 1979.

2. How does Howard describe the service in Starbucks stores when he first begins working there?
(a) Rude.
(b) Friendly.
(c) Arrogant.
(d) Emphatic.

3. What product is Starbucks purchasing from Hammarplast when the company catches Howard's attention?
(a) Customized coffee mugs.
(b) Tea bag holders.
(c) A drip coffeemaker.
(d) An espresso machine.

4. How does Howard feel about his father while growing up?
(a) He thinks he lacks both character and ambition.
(b) He admires both his character and ambition.
(c) He admires his ambition, but thinks he lacks character.
(d) He admires his character, but thinks he lacks ambition.

5. What is the prognosis of Howard's father's condition after Howard moves to Seattle?
(a) More favorable.
(b) The same.
(c) Less favorable.
(d) Howard does not know.

Short Answer Questions

1. Which sports team does Howard's father take the family to see?

2. How long was the original Starbucks in business before Howard hears about the company?

3. What other coffee company does Jerry Baldwin purchase?

4. What are the preconceived notions that Howard encounters from other Starbucks employees?

5. What part of New York did Howard grow up in during the 1960s?

(see the answer key)

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