View a FREE sample

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Why does Howard insists that Starbucks remain company-owned and not franchised?

2. What position is Orin Smith hired for?

3. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?

4. What is the prognosis of Howard's father's condition after Howard moves to Seattle?

5. What point does Howard make in response to the less than positive reaction that his new employee plan receives from board members?

Short Essay Questions

1. How is the design and logo of Starbucks updated for the merger of both companies?

2. How does the death of his father change the way Howard remembers him?

3. What are the responsibilities of the three main people who run Starbucks in 1990?

4. Why does Howard travel back to Italy with Gordon and what is the result of their trip?

5. What founding principles does Howard intend to keep with all aspects of the company?

6. What is the purpose of Howard's new health care plan for Starbucks and why is it met with resistance?

7. What was Howard Schultz's childhood like?

8. How does Howard first escape from the projects?

9. How does Howard convince Jerry Baldwin to begin serving espressos, and what leads him to leave Starbucks?

10. What causes Howard to hire Orin Smith?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Explain in detail the three major changes that Howard proposes after he reports a major financial loss. Provide examples of how each idea is implemented, its purpose, and the reasons why it is effective.

Essay Topic 2

Chronicle Howard's relationship with his father as it is presented throughout the book.

1) Describe the way Howard views his father during his childhood and his conflicting feelings of admiration and resentment.

2) Explain how Howard's opinions of his father changed after his father's death.

3) Describe the various ways that Howard's father's approach to life inspired him to build a company with specific values in mind.

Essay Topic 3

Describe the elements that form H2O, their individual roles, skills, and responsibilities, and how they work as a team. Also, include an explanation of what causes Howard to realize that he needs to begin hiring people with skills different than his own and what that means for the Starbucks company.

(see the answer keys)

This section contains 869 words (approx. 3 pages at 300 words per page) View a FREE sample