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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Where was the third Il Giornale store opened?

2. How much money does Howard need to raise in order to purchase Starbucks?

3. What elements of Italy is Howard trying to interject into America with Il Giornale?

4. Which one of the following is not included in the examples that Howard gives of gathering places that America once had?

5. What does Howard not count on when first taking over as the CEO of Starbucks?

Short Essay Questions

1. How is the design and logo of Starbucks updated for the merger of both companies?

2. After college, what is Howard's first sales job, and how does he meet his future wife?

3. What is Bean Stock and how is it introduced?

4. How does the original Starbucks develop its name and logo?

5. What life changing events happen to Howard while he takes his first trip to Italy?

6. How does Howard begin opening Starbucks stores in other states and what issue does he overcome in the process?

7. What is Howard's intent with Il Giornale, and how does he receive the money needed for the business' expansion plan?

8. What is Howard's initial impression of Starbucks?

9. What causes Howard to hire Orin Smith?

10. As a result of a major financial loss, what three things does Howard outline for Starbucks' road back to success?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

When Howard returns from Italy, he realizes the changes that have taken place at Starbucks.

1) Describe the response to Howard's idea of serving espresso by the owners.

2) Explain the effect that purchasing another coffee company has on the business and the employees.

3) Describe the way that Howard's cafe idea is developed at Starbucks in limited capacity.

4) Analyze Howard's decision to leave Starbucks and the circumstances surrounding it.

Essay Topic 2

After much consideration, Howard launches Il Giornale.

1) Explain the intent of Howard in creating Il Giornale, along with what he hopes to accomplish in the new business venture.

2) Describe the help that Howard receives in both design and investments, as well as the setbacks he encounters, and how he deals with them.

3) Explain Howard's plan for expanding Il Giornale, what it entails, and how he raises enough money to execute it.

4) Describe the success of Il Giornale and the reasons behind it.

Essay Topic 3

Two situations that are outside of Howard's control threaten the company that he has built.

1) Compare and contrast the way that Starbucks and other coffee companies react to the crisis that the coffee industry goes through when Brazil suffers from severe frost.

2) Describe the negative claims that labor activists make against Starbucks in trying to defame the company, and how Howard changes his business practices accordingly.

(see the answer keys)

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