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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. How much money does Howard estimate it will take to launch his new coffee house business?
2. Why does Howard insists that Starbucks remain company-owned and not franchised?
3. How much does Ron Margolis invest in Il Giornale?
4. Which espresso machine manufacturer does Howard seek as an investor for his new business?
5. Where is there a potential disaster in the coffee business?
Short Essay Questions
1. As a result of a major financial loss, what three things does Howard outline for Starbucks' road back to success?
2. Why does Howard travel back to Italy with Gordon and what is the result of their trip?
3. Why does Howard find merging Starbucks and Il Giornale to be challenging, and who does he hire to help with the operations, finance, and human resources?
4. What is Howard's intent with Il Giornale, and how does he receive the money needed for the business' expansion plan?
5. What state is the Starbucks company in when Howard returns as the new CEO?
6. How does Howard learn the value of honoring customer requests?
7. Where is Jeff Brotman from and what does Howard learn from him?
8. What is Bean Stock and how is it introduced?
9. How does Howard first escape from the projects?
10. How does the purchase of Peet's Coffee and Tea divide the Starbucks company?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Explain the personal and professional obstacles that Howard must overcome before moving to Seattle and working for Starbucks. Include descriptions and analysis of the time and work it takes to be offered a position with Starbucks, the sacrifices Howard and his wife make for the move, and the questions that his father's health raises.
Essay Topic 2
Analyze the task of merging Il Giornale and Starbucks when Howard returns to the company as its new CEO. Include how Howard attempts to improve employee loyalty and trust, the creative aspects of designing the new stores and logo, and how he deals with the issues associated with running a large company.
Essay Topic 3
Describe Howard Schultz's childhood, including where he grew up, the conditions of his upbringing, and why they were influential in his life's ambitions. Be sure to explain several of the examples that Howard provides in the book to support your analysis.
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This section contains 899 words (approx. 3 pages at 300 words per page) |
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