View a FREE sample

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What position does Howard hire Lawrence Maltz for?

2. What part of New York did Howard grow up in during the 1960s?

3. How many days before his father's death does Howard arrive in New York?

4. What position is Howard promoted to at Hammarplast?

5. According to Howard Behar, what can cause a company to lose sales?

Short Essay Questions

1. Why does Howard travel back to Italy with Gordon and what is the result of their trip?

2. What atmosphere does Howard strive to create at Starbucks?

3. How long does it take Howard to join Starbucks and what are some of the sacrifices he makes to work for the company?

4. As a result of a major financial loss, what three things does Howard outline for Starbucks' road back to success?

5. What life changing events happen to Howard while he takes his first trip to Italy?

6. Which two tenets does Howard keep intact as he begins to expand Starbucks to include other people?

7. What are the responsibilities of the three main people who run Starbucks in 1990?

8. How does the purchase of Peet's Coffee and Tea divide the Starbucks company?

9. How long has Starbucks been open before Howard discovers it, and how does he first hear about the company?

10. After college, what is Howard's first sales job, and how does he meet his future wife?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The founding principles of Starbucks are an important part of the company's success.

1) Describe the Mission Statement that Howard creates along with the benefits of having a mission statement for a company in general.

2) Explain who comprises the Mission Review Team and its purpose.

3) Analyze the core values of Starbucks as they are defined by Howard throughout the book.

Essay Topic 2

Along the way to success, Howard makes some important contacts that help him achieve his goals. For each of the following, explain how and when Howard first meets them, that person's background, and the ways that they contribute to Howard's vision:

1) Dave Olsen

2) Scott Greenburg

3) Jeff Brotman

4) Don Valencia

Essay Topic 3

Describe Howard's first trip to Italy while working for Starbucks, the reason for his trip, what he notices while he is there, and how he is inspired by Italian lifestyle. Use the book as a reference to provide examples that highlight the significance of Howard's trip.

(see the answer keys)

This section contains 936 words (approx. 4 pages at 300 words per page) View a FREE sample