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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Which sports team does Howard's father take the family to see?

2. Which courses does Howard succeed at while going to college?

3. How many more stores does Howard open in Chicago to prove that it can catch on in that market?

4. When does Howard travel back to New York to see his father?

5. What year does Howard realize that his idea of cafe style coffee houses is taking off?

Short Essay Questions

1. How does Howard convince Jerry Baldwin to begin serving espressos, and what leads him to leave Starbucks?

2. How long has Starbucks been open before Howard discovers it, and how does he first hear about the company?

3. How does Howard raise enough money to open the first Il Giornale store?

4. What founding principles does Howard intend to keep with all aspects of the company?

5. How long does it take Howard to join Starbucks and what are some of the sacrifices he makes to work for the company?

6. After college, what is Howard's first sales job, and how does he meet his future wife?

7. What is Howard's initial impression of Starbucks?

8. What is Howard's intent with Il Giornale, and how does he receive the money needed for the business' expansion plan?

9. Who is Dave Olsen and what does he bring to Il Giornale?

10. Where is Jeff Brotman from and what does Howard learn from him?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Describe the elements that form H2O, their individual roles, skills, and responsibilities, and how they work as a team. Also, include an explanation of what causes Howard to realize that he needs to begin hiring people with skills different than his own and what that means for the Starbucks company.

Essay Topic 2

Analyze Howard's initial impression of Starbucks, including how the employees respond to him and their preconceived notions, the observations he makes at a store level, and the ways that he attempts to change things. Also, explain what Howard does in order to learn as much as possible at the new company.

Essay Topic 3

Along the way to success, Howard makes some important contacts that help him achieve his goals. For each of the following, explain how and when Howard first meets them, that person's background, and the ways that they contribute to Howard's vision:

1) Dave Olsen

2) Scott Greenburg

3) Jeff Brotman

4) Don Valencia

(see the answer keys)

This section contains 924 words (approx. 4 pages at 300 words per page) View a FREE sample