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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. How many days before his father's death does Howard arrive in New York?

2. What is Howard hoping to reduce with his new plan for employees?

3. What part of New York did Howard grow up in during the 1960s?

4. What was the first city in California to receive a Starbucks store in 1992?

5. What position does Howard hire Lawrence Maltz for?

Short Essay Questions

1. How does Howard first escape from the projects?

2. How does Howard raise enough money to open the first Il Giornale store?

3. How does the original Starbucks develop its name and logo?

4. Who is Dave Olsen and what does he bring to Il Giornale?

5. What is the risk of serving Starbucks coffee outside of the company and what exception does Howard make?

6. Why does Howard travel back to Italy with Gordon and what is the result of their trip?

7. What founding principles does Howard intend to keep with all aspects of the company?

8. What causes Howard to hire Orin Smith?

9. How does Howard learn the value of honoring customer requests?

10. How does Howard convince Jerry Baldwin to begin serving espressos, and what leads him to leave Starbucks?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Explain in detail the three major changes that Howard proposes after he reports a major financial loss. Provide examples of how each idea is implemented, its purpose, and the reasons why it is effective.

Essay Topic 2

The founding principles of Starbucks are an important part of the company's success.

1) Describe the Mission Statement that Howard creates along with the benefits of having a mission statement for a company in general.

2) Explain who comprises the Mission Review Team and its purpose.

3) Analyze the core values of Starbucks as they are defined by Howard throughout the book.

Essay Topic 3

Chronicle Howard's relationship with his father as it is presented throughout the book.

1) Describe the way Howard views his father during his childhood and his conflicting feelings of admiration and resentment.

2) Explain how Howard's opinions of his father changed after his father's death.

3) Describe the various ways that Howard's father's approach to life inspired him to build a company with specific values in mind.

(see the answer keys)

This section contains 873 words (approx. 3 pages at 300 words per page) View a FREE sample