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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is Howard Schultz's position at Starbucks?

2. What year does Howard leave Starbucks to open his own espresso cafes?

3. What part of the original Starbucks logo does Howard keep for the new company?

4. Which espresso machine manufacturer does Howard seek as an investor for his new business?

5. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?

Short Essay Questions

1. How successful is Il Giornale, and what leads Howard to purchase Starbucks?

2. How does Howard first escape from the projects?

3. As a result of a major financial loss, what three things does Howard outline for Starbucks' road back to success?

4. How long does it take Howard to join Starbucks and what are some of the sacrifices he makes to work for the company?

5. What causes Howard to hire Orin Smith?

6. How is the design and logo of Starbucks updated for the merger of both companies?

7. Why does Howard travel back to Italy with Gordon and what is the result of their trip?

8. How do Jerry Baldwin and Gordon Bowker help Howard launch his new idea for cafes after he leaves Starbucks?

9. What atmosphere does Howard strive to create at Starbucks?

10. Where is Jeff Brotman from and what does Howard learn from him?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Two situations that are outside of Howard's control threaten the company that he has built.

1) Compare and contrast the way that Starbucks and other coffee companies react to the crisis that the coffee industry goes through when Brazil suffers from severe frost.

2) Describe the negative claims that labor activists make against Starbucks in trying to defame the company, and how Howard changes his business practices accordingly.

Essay Topic 2

Explain in detail the three major changes that Howard proposes after he reports a major financial loss. Provide examples of how each idea is implemented, its purpose, and the reasons why it is effective.

Essay Topic 3

Analyze Howard's decision to offer employee health benefits, which employees the benefits apply to, why other board members have a negative reaction to the idea, Howard's justification of it, and the eventual results of having the program. In addition, describe the introduction of Bean Stock, the employee stock option plan, and how it is received.

(see the answer keys)

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