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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?
2. What year does Howard realize that his idea of cafe style coffee houses is taking off?
3. What is Howard hoping to reduce with his new plan for employees?
4. How does Howard describe Sheri's support?
5. After his father's death, what does Howard work to increase for Starbucks employees?
Short Essay Questions
1. How does the purchase of Peet's Coffee and Tea divide the Starbucks company?
2. How does the original Starbucks develop its name and logo?
3. What founding principles does Howard intend to keep with all aspects of the company?
4. What is Howard's initial impression of Starbucks?
5. What atmosphere does Howard strive to create at Starbucks?
6. How does Howard raise enough money to open the first Il Giornale store?
7. How does Howard convince Jerry Baldwin to begin serving espressos, and what leads him to leave Starbucks?
8. How did Howard feel about his father while growing up?
9. How long does it take Howard to join Starbucks and what are some of the sacrifices he makes to work for the company?
10. What causes Howard to hire Orin Smith?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
The Starbucks company had been open for ten years before Howard shows an interest in it.
1) Describe the history of the original design for Starbucks and how it was first opened.
2) Explain the origin of the Starbucks name as well as the company logo.
3) Analyze the ownership and business practices of Starbucks before Howard begins working there.
Essay Topic 2
Describe Howard Schultz's childhood, including where he grew up, the conditions of his upbringing, and why they were influential in his life's ambitions. Be sure to explain several of the examples that Howard provides in the book to support your analysis.
Essay Topic 3
Explain in detail the three major changes that Howard proposes after he reports a major financial loss. Provide examples of how each idea is implemented, its purpose, and the reasons why it is effective.
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This section contains 903 words (approx. 4 pages at 300 words per page) |
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