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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What does Howard believe a business should have at its core?

2. After his father's death, what does Howard work to increase for Starbucks employees?

3. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?

4. Which sports team does Howard's father take the family to see?

5. How does Howard describe the service in Starbucks stores when he first begins working there?

Short Essay Questions

1. Why does Howard travel back to Italy with Gordon and what is the result of their trip?

2. Where is Jeff Brotman from and what does Howard learn from him?

3. How does Howard learn the value of honoring customer requests?

4. How does the purchase of Peet's Coffee and Tea divide the Starbucks company?

5. What are the responsibilities of the three main people who run Starbucks in 1990?

6. What state is the Starbucks company in when Howard returns as the new CEO?

7. How long has Starbucks been open before Howard discovers it, and how does he first hear about the company?

8. What atmosphere does Howard strive to create at Starbucks?

9. How is the design and logo of Starbucks updated for the merger of both companies?

10. What was Howard Schultz's childhood like?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Analyze Howard's decision to offer employee health benefits, which employees the benefits apply to, why other board members have a negative reaction to the idea, Howard's justification of it, and the eventual results of having the program. In addition, describe the introduction of Bean Stock, the employee stock option plan, and how it is received.

Essay Topic 2

Analyze the partnership between Starbucks and United Airlines, including why Howard decides to allow Starbucks coffee to be served on airplanes, the quality problems that occur, and how both companies work to solve them.

Essay Topic 3

The founding principles of Starbucks are an important part of the company's success.

1) Describe the Mission Statement that Howard creates along with the benefits of having a mission statement for a company in general.

2) Explain who comprises the Mission Review Team and its purpose.

3) Analyze the core values of Starbucks as they are defined by Howard throughout the book.

(see the answer keys)

This section contains 870 words (approx. 3 pages at 300 words per page) View a FREE sample