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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Where is the second Il Giornale store opened?

2. Where is the housewares show that Howard attends in Italy?

3. Why does Howard insists that Starbucks remain company-owned and not franchised?

4. What other coffee company does Jerry Baldwin purchase?

5. What is the focus of the computerized systems installed in Starbucks stores in 1991?

Short Essay Questions

1. How long does it take Howard to join Starbucks and what are some of the sacrifices he makes to work for the company?

2. How does the death of his father change the way Howard remembers him?

3. As a result of a major financial loss, what three things does Howard outline for Starbucks' road back to success?

4. Where is Jeff Brotman from and what does Howard learn from him?

5. What does H2O refer to in the Starbucks company?

6. How is the design and logo of Starbucks updated for the merger of both companies?

7. Which two tenets does Howard keep intact as he begins to expand Starbucks to include other people?

8. What is Bean Stock and how is it introduced?

9. Why does Howard find merging Starbucks and Il Giornale to be challenging, and who does he hire to help with the operations, finance, and human resources?

10. How does Howard begin opening Starbucks stores in other states and what issue does he overcome in the process?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Chronicle Howard's relationship with his father as it is presented throughout the book.

1) Describe the way Howard views his father during his childhood and his conflicting feelings of admiration and resentment.

2) Explain how Howard's opinions of his father changed after his father's death.

3) Describe the various ways that Howard's father's approach to life inspired him to build a company with specific values in mind.

Essay Topic 2

Customer requests and employee ideas are taken very seriously by Howard and Starbucks.

1) Choose three examples of how customer requests were developed into new ideas for products and describe how.

2) Explain the potential risks that a company is taking by ignoring customer requests, and how Howard learns the value in being receptive to them.

3) Choose three examples of employee ideas that were developed into ideas for products and describe how.

Essay Topic 3

Analyze Howard's initial impression of Starbucks, including how the employees respond to him and their preconceived notions, the observations he makes at a store level, and the ways that he attempts to change things. Also, explain what Howard does in order to learn as much as possible at the new company.

(see the answer keys)

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