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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is Howard Schultz's position at Starbucks?

2. What point does Howard make in response to the less than positive reaction that his new employee plan receives from board members?

3. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?

4. When does Howard travel back to New York to see his father?

5. Why does Howard insists that Starbucks remain company-owned and not franchised?

Short Essay Questions

1. How do Jerry Baldwin and Gordon Bowker help Howard launch his new idea for cafes after he leaves Starbucks?

2. How long has Starbucks been open before Howard discovers it, and how does he first hear about the company?

3. Who is Dave Olsen and what does he bring to Il Giornale?

4. After college, what is Howard's first sales job, and how does he meet his future wife?

5. How long does it take Howard to join Starbucks and what are some of the sacrifices he makes to work for the company?

6. What causes Howard to hire Orin Smith?

7. What life changing events happen to Howard while he takes his first trip to Italy?

8. Where is Jeff Brotman from and what does Howard learn from him?

9. Why does Howard travel back to Italy with Gordon and what is the result of their trip?

10. What was Howard Schultz's childhood like?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Before Howard joins Starbucks, he has several experiences that prepare him for the future.

1) Explain how Howard first escapes from the projects and what college is like for him.

2) Describe Howard's life after college, his first job, and his experience at the Xerox Corporation.

3) Explain the details of Howard's job at Hammarplast, the reasons he is dissatisfied with it, and how he first discovers Starbucks while working there.

Essay Topic 2

Analyze Howard's initial impression of Starbucks, including how the employees respond to him and their preconceived notions, the observations he makes at a store level, and the ways that he attempts to change things. Also, explain what Howard does in order to learn as much as possible at the new company.

Essay Topic 3

Describe how Starbucks first begins to expand and opens stores in other states. Include the initial reaction to the store opening in Chicago, Howard's response to it, and how the Starbucks brand is solidified there. Also, explain the problems with delivering coffee beans to stores located far away from Seattle and the invention that makes it possible.

(see the answer keys)

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