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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Where was the third Il Giornale store opened?

2. How often does the Starbucks Mission Review Team meet?

3. How much money does Howard estimate it will take to launch his new coffee house business?

4. Which one of the following does Howard agree to let serve Starbucks coffee to their clients?

5. When was the third Il Giornale store opened?

Short Essay Questions

1. How does the original Starbucks develop its name and logo?

2. What life changing events happen to Howard while he takes his first trip to Italy?

3. How does Howard learn the value of honoring customer requests?

4. How long does it take Howard to join Starbucks and what are some of the sacrifices he makes to work for the company?

5. What is Howard's intent with Il Giornale, and how does he receive the money needed for the business' expansion plan?

6. How does Howard begin opening Starbucks stores in other states and what issue does he overcome in the process?

7. Where is Jeff Brotman from and what does Howard learn from him?

8. What is Bean Stock and how is it introduced?

9. As a result of a major financial loss, what three things does Howard outline for Starbucks' road back to success?

10. How is the design and logo of Starbucks updated for the merger of both companies?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The Starbucks company had been open for ten years before Howard shows an interest in it.

1) Describe the history of the original design for Starbucks and how it was first opened.

2) Explain the origin of the Starbucks name as well as the company logo.

3) Analyze the ownership and business practices of Starbucks before Howard begins working there.

Essay Topic 2

Describe how Starbucks first begins to expand and opens stores in other states. Include the initial reaction to the store opening in Chicago, Howard's response to it, and how the Starbucks brand is solidified there. Also, explain the problems with delivering coffee beans to stores located far away from Seattle and the invention that makes it possible.

Essay Topic 3

After much consideration, Howard launches Il Giornale.

1) Explain the intent of Howard in creating Il Giornale, along with what he hopes to accomplish in the new business venture.

2) Describe the help that Howard receives in both design and investments, as well as the setbacks he encounters, and how he deals with them.

3) Explain Howard's plan for expanding Il Giornale, what it entails, and how he raises enough money to execute it.

4) Describe the success of Il Giornale and the reasons behind it.

(see the answer keys)

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