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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Why does Howard insists that Starbucks remain company-owned and not franchised?

2. How long has Howard been working at Starbucks when he takes his first trip to Italy?

3. Joining Howard and Orin, what is Howard Behar's role in the company?

4. Who suggests the name, Il Giornale, for Howard's new coffee houses?

5. What part of the original Starbucks logo does Howard keep for the new company?

Short Essay Questions

1. What is Howard's intent with Il Giornale, and how does he receive the money needed for the business' expansion plan?

2. How does the death of his father change the way Howard remembers him?

3. What are the responsibilities of the three main people who run Starbucks in 1990?

4. Which two tenets does Howard keep intact as he begins to expand Starbucks to include other people?

5. How does Howard begin opening Starbucks stores in other states and what issue does he overcome in the process?

6. What does H2O refer to in the Starbucks company?

7. What is the risk of serving Starbucks coffee outside of the company and what exception does Howard make?

8. How successful is Il Giornale, and what leads Howard to purchase Starbucks?

9. How does Howard first escape from the projects?

10. What happens to Howard's father that causes him to rethink his move to Seattle?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Along the way to success, Howard makes some important contacts that help him achieve his goals. For each of the following, explain how and when Howard first meets them, that person's background, and the ways that they contribute to Howard's vision:

1) Dave Olsen

2) Scott Greenburg

3) Jeff Brotman

4) Don Valencia

Essay Topic 2

The author uses different writing techniques to tell his story in Pour Your Heart Into It.

1) Describe the use of flashbacks and several examples of how and why it was used.

2) Analyze the philosophical change in tone that takes place later in the book.

3) Explain the significance of the crystal ball reference included in the book's ending and how it relates to Howard's concluding inspirational message.

Essay Topic 3

Describe the elements that form H2O, their individual roles, skills, and responsibilities, and how they work as a team. Also, include an explanation of what causes Howard to realize that he needs to begin hiring people with skills different than his own and what that means for the Starbucks company.

(see the answer keys)

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