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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Which one of the following does Howard agree to let serve Starbucks coffee to their clients?

2. Which company did Jeff Brotman found before helping Howard with Starbucks?

3. Joining Howard and Orin, what is Howard Behar's role in the company?

4. What elements of Italy is Howard trying to interject into America with Il Giornale?

5. What type of business does Sheri give up before moving to the Northwest?

Short Essay Questions

1. Which two tenets does Howard keep intact as he begins to expand Starbucks to include other people?

2. What founding principles does Howard intend to keep with all aspects of the company?

3. How is the design and logo of Starbucks updated for the merger of both companies?

4. How does the purchase of Peet's Coffee and Tea divide the Starbucks company?

5. How successful is Il Giornale, and what leads Howard to purchase Starbucks?

6. Why does Howard find merging Starbucks and Il Giornale to be challenging, and who does he hire to help with the operations, finance, and human resources?

7. What is the risk of serving Starbucks coffee outside of the company and what exception does Howard make?

8. How does Howard raise enough money to open the first Il Giornale store?

9. What happens to Howard's father that causes him to rethink his move to Seattle?

10. How does the death of his father change the way Howard remembers him?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The founding principles of Starbucks are an important part of the company's success.

1) Describe the Mission Statement that Howard creates along with the benefits of having a mission statement for a company in general.

2) Explain who comprises the Mission Review Team and its purpose.

3) Analyze the core values of Starbucks as they are defined by Howard throughout the book.

Essay Topic 2

Explain in detail the three major changes that Howard proposes after he reports a major financial loss. Provide examples of how each idea is implemented, its purpose, and the reasons why it is effective.

Essay Topic 3

Describe Howard Schultz's childhood, including where he grew up, the conditions of his upbringing, and why they were influential in his life's ambitions. Be sure to explain several of the examples that Howard provides in the book to support your analysis.

(see the answer keys)

This section contains 867 words (approx. 3 pages at 300 words per page) View a FREE sample