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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What approach does Howard take when dealing with customer requests?

2. What elements of Italy is Howard trying to interject into America with Il Giornale?

3. Under Howard's new plan, what is the minimum hours per week that a Starbucks employee has to work in order to receive health care benefits?

4. What sport does Howard play in hopes of one day leaving the projects?

5. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?

Short Essay Questions

1. What is Howard's intent with Il Giornale, and how does he receive the money needed for the business' expansion plan?

2. What atmosphere does Howard strive to create at Starbucks?

3. How do Jerry Baldwin and Gordon Bowker help Howard launch his new idea for cafes after he leaves Starbucks?

4. How does Howard raise enough money to open the first Il Giornale store?

5. Which two tenets does Howard keep intact as he begins to expand Starbucks to include other people?

6. What life changing events happen to Howard while he takes his first trip to Italy?

7. What are the responsibilities of the three main people who run Starbucks in 1990?

8. What happens to Howard's father that causes him to rethink his move to Seattle?

9. After college, what is Howard's first sales job, and how does he meet his future wife?

10. Where is Jeff Brotman from and what does Howard learn from him?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Two situations that are outside of Howard's control threaten the company that he has built.

1) Compare and contrast the way that Starbucks and other coffee companies react to the crisis that the coffee industry goes through when Brazil suffers from severe frost.

2) Describe the negative claims that labor activists make against Starbucks in trying to defame the company, and how Howard changes his business practices accordingly.

Essay Topic 2

Analyze the partnership between Starbucks and United Airlines, including why Howard decides to allow Starbucks coffee to be served on airplanes, the quality problems that occur, and how both companies work to solve them.

Essay Topic 3

Analyze the task of merging Il Giornale and Starbucks when Howard returns to the company as its new CEO. Include how Howard attempts to improve employee loyalty and trust, the creative aspects of designing the new stores and logo, and how he deals with the issues associated with running a large company.

(see the answer keys)

This section contains 925 words (approx. 4 pages at 300 words per page) View a FREE sample