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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What approach does Howard take when dealing with customer requests?

2. What date is the modern day Starbucks born?

3. Which sports team does Howard's father take the family to see?

4. What does Dave Olsen contribute to Howard's vision for Il Giornale?

5. What position does Arnie Prentice hold when he invests in Il Giornale?

Short Essay Questions

1. What atmosphere does Howard strive to create at Starbucks?

2. After college, what is Howard's first sales job, and how does he meet his future wife?

3. What is Howard's intent with Il Giornale, and how does he receive the money needed for the business' expansion plan?

4. Where is Jeff Brotman from and what does Howard learn from him?

5. What does H2O refer to in the Starbucks company?

6. How does the death of his father change the way Howard remembers him?

7. What founding principles does Howard intend to keep with all aspects of the company?

8. Which two tenets does Howard keep intact as he begins to expand Starbucks to include other people?

9. How does Howard convince Jerry Baldwin to begin serving espressos, and what leads him to leave Starbucks?

10. Why does Howard create a Mission Statement and a Mission Review Team for Starbucks?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Customer requests and employee ideas are taken very seriously by Howard and Starbucks.

1) Choose three examples of how customer requests were developed into new ideas for products and describe how.

2) Explain the potential risks that a company is taking by ignoring customer requests, and how Howard learns the value in being receptive to them.

3) Choose three examples of employee ideas that were developed into ideas for products and describe how.

Essay Topic 2

The founding principles of Starbucks are an important part of the company's success.

1) Describe the Mission Statement that Howard creates along with the benefits of having a mission statement for a company in general.

2) Explain who comprises the Mission Review Team and its purpose.

3) Analyze the core values of Starbucks as they are defined by Howard throughout the book.

Essay Topic 3

After much consideration, Howard launches Il Giornale.

1) Explain the intent of Howard in creating Il Giornale, along with what he hopes to accomplish in the new business venture.

2) Describe the help that Howard receives in both design and investments, as well as the setbacks he encounters, and how he deals with them.

3) Explain Howard's plan for expanding Il Giornale, what it entails, and how he raises enough money to execute it.

4) Describe the success of Il Giornale and the reasons behind it.

(see the answer keys)

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