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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?
(a) $650,000.
(b) $950,000.
(c) $850,000.
(d) $750,000.

2. Which one of the following is not included in the examples that Howard gives of gathering places that America once had?
(a) Barber shops.
(b) Beauty parlors.
(c) Taverns.
(d) Pizzerias.

3. What positions does Howard think would be better filled by people with skills different than his own?
(a) Customer service representatives.
(b) Store managers.
(c) Executives.
(d) District managers.

4. How much older than Howard is Orin Smith?
(a) Five years.
(b) Ten years.
(c) Fifteen years.
(d) Twenty years.

5. What position does Howard hire Lawrence Maltz for?
(a) President of operations, finance, and human resources.
(b) President of only human resources.
(c) Vice President in charge of operations, finance, and human resources.
(d) Vice President in charge of only operations and finance.

6. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?
(a) H2O.
(b) HH&O.
(c) O2H.
(d) HOH.

7. What season in 1983 does Howard take his first trip to Italy?
(a) Winter.
(b) Fall.
(c) Spring.
(d) Summer.

8. What decision does Howard make about the way he thinks of his father?
(a) To think about him every once in a while.
(b) To think about him often.
(c) To concentrate on the man he was.
(d) To concentrate on the man he was not.

9. What type of business did Dave Olsen have before meeting Howard?
(a) A coffeemaker manufacturing company.
(b) A tea brewer manufacturing company.
(c) A university deli.
(d) A university coffeehouse.

10. What position is Orin Smith hired for?
(a) Chief Financial Officer.
(b) Advertising Consultant.
(c) District Manager.
(d) Chief Executive Officer.

11. What does Howard promise in order to earn the Starbucks employees' trust?
(a) Honesty, openness, and reliability.
(b) Honesty and a certain degree of openness.
(c) Honesty and openness.
(d) Openness and reliability.

12. What novel features a character that inspired the Starbucks name?
(a) Moby Dick.
(b) Tom Sawyer.
(c) Treasure Island.
(d) Gulliver's Travels.

13. What year does Howard leave Starbucks to open his own espresso cafes?
(a) 1986.
(b) 1983.
(c) 1985.
(d) 1984.

14. What does Howard believe a business should have at its core?
(a) A good example to follow.
(b) Executive input.
(c) Financial investors.
(d) A good product.

15. What sport does Howard play in hopes of one day leaving the projects?
(a) Basketball.
(b) Baseball.
(c) Football.
(d) Tennis.

Short Answer Questions

1. When was the third Il Giornale store opened?

2. When does the first Il Giornale store open?

3. Which one of the following does Howard agree to let serve Starbucks coffee to their clients?

4. Which University granted Howard a scholarship?

5. What was the first city in California to receive a Starbucks store in 1992?

(see the answer keys)

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