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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. How is Howard's salary affected by his new job with Starbucks?
(a) It increased by a small amount.
(b) It is decreased by a small amount.
(c) It is decreased by a large amaount.
(d) It is increased by a large amount.

2. What year does Howard leave Starbucks to open his own espresso cafes?
(a) 1984.
(b) 1985.
(c) 1986.
(d) 1983.

3. How long was the original Starbucks in business before Howard hears about the company?
(a) Twenty years.
(b) Ten years.
(c) Five years.
(d) Fifteen years.

4. Where is the housewares show that Howard attends in Italy?
(a) Milan.
(b) Sicily.
(c) Rome.
(d) Napoli.

5. Which espresso machine manufacturer does Howard seek as an investor for his new business?
(a) Athena.
(b) Faema.
(c) DeLonghi.
(d) Bialetti.

6. What is the initial reaction to Starbucks in Chicago?
(a) It is overwhelmingly popular.
(b) It is ignored.
(c) It is slightly popular.
(d) It is not overwhelmingly popular.

7. What decision does Howard make about the way he thinks of his father?
(a) To think about him often.
(b) To think about him every once in a while.
(c) To concentrate on the man he was not.
(d) To concentrate on the man he was.

8. What does Howard observe about the espresso bars he visits in Italy?
(a) They are places with limited seating.
(b) They are a comfortable gathering place.
(c) They cater to the upper class only.
(d) They close early on most nights.

9. How much money does Howard need to raise in order to purchase Starbucks?
(a) Three million dollars.
(b) Four million dollars.
(c) Two million dollars.
(d) Five million dollars.

10. What positions does Howard think would be better filled by people with skills different than his own?
(a) District managers.
(b) Executives.
(c) Customer service representatives.
(d) Store managers.

11. What does Dave Olsen contribute to Howard's vision for Il Giornale?
(a) Advertising.
(b) Marketing.
(c) Financing.
(d) Operations.

12. At the time Howard visits Italy, what type of coffee is Starbucks selling?
(a) Mostly loose bean, but some brewed.
(b) Brewed.
(c) Loose bean.
(d) Mostly brewed, but some loose bean.

13. What was the first city in California to receive a Starbucks store in 1992?
(a) Sacramento.
(b) San Diego.
(c) San Francisco.
(d) Los Angeles.

14. When does the first Il Giornale store open?
(a) April 1986.
(b) July 1986.
(c) February 1987.
(d) September 1987.

15. What is Orin's part of the Starbucks trio?
(a) Silent partner.
(b) Vision.
(c) The company's soul.
(d) Financial responsibility.

Short Answer Questions

1. What is the focus of the computerized systems installed in Starbucks stores in 1991?

2. When does Howard graduate from college?

3. How long does Howard stay in Europe for his training with Hammarplast?

4. How does Starbucks add flavor to the coffee it serves?

5. When does Howard report the first profitable year for Starbucks?

(see the answer keys)

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