View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What point does Howard make in response to the less than positive reaction that his new employee plan receives from board members?
(a) It will increase employee loyalty.
(b) It will increase store profits.
(c) It will eliminate employee theft.
(d) It will prevent employee lawsuits.

2. Where is the second Il Giornale store opened?
(a) Spokane.
(b) Seattle.
(c) Tacoma.
(d) Vancouver.

3. What approach does Howard take when dealing with customer requests?
(a) He does not have the time to listen to them.
(b) He will listen to them, but admits that most of them cannot be fulfilled.
(c) He believes a company should do anything in its power to honor customer requests.
(d) He will listen to them and then explain to the customer why the company does not accept customer requests.

4. Responding to the success of existent stores, how many Starbucks stores does Howard open in 1990?
(a) Forty.
(b) Thirty.
(c) Twenty.
(d) Fifty.

5. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?
(a) Lung cancer.
(b) Throat cancer.
(c) Bone cancer.
(d) Colon cancer.

6. How long was the original Starbucks in business before Howard hears about the company?
(a) Ten years.
(b) Fifteen years.
(c) Five years.
(d) Twenty years.

7. What is the initial reaction to Starbucks in Chicago?
(a) It is not overwhelmingly popular.
(b) It is ignored.
(c) It is overwhelmingly popular.
(d) It is slightly popular.

8. What is the purpose of a company Mission Statement?
(a) The board members of the company know what it stands for.
(b) Everyone in the company has the same rules to follow.
(c) Everyone in the company knows what it stands for.
(d) The board members know what rules to follow.

9. When was the first Starbucks store opened in Chicago?
(a) October 1987.
(b) March 1988.
(c) January 1988.
(d) November 1987.

10. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?
(a) One year.
(b) One month.
(c) Two years.
(d) Two months.

11. How long does Howard stay in Europe for his training with Hammarplast?
(a) Six months.
(b) Three years.
(c) Three months.
(d) Six years.

12. What positions does Howard think would be better filled by people with skills different than his own?
(a) Executives.
(b) Store managers.
(c) District managers.
(d) Customer service representatives.

13. What position is Orin Smith hired for?
(a) Advertising Consultant.
(b) District Manager.
(c) Chief Financial Officer.
(d) Chief Executive Officer.

14. What year does Howard introduce the employee stock option at Starbucks?
(a) 1992.
(b) 1990.
(c) 1991.
(d) 1993.

15. What does Howard promise in order to earn the Starbucks employees' trust?
(a) Honesty and openness.
(b) Honesty, openness, and reliability.
(c) Honesty and a certain degree of openness.
(d) Openness and reliability.

Short Answer Questions

1. What term does Howard use to replace "employees" after the introduction of the employee stock option?

2. How much money does Howard need to raise in order to purchase Starbucks?

3. Where was the third Il Giornale store opened?

4. What sport does Howard play in hopes of one day leaving the projects?

5. What elements of Italy is Howard trying to interject into America with Il Giornale?

(see the answer keys)

This section contains 498 words (approx. 2 pages at 300 words per page) View a FREE sample