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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?
(a) $950,000.
(b) $850,000.
(c) $750,000.
(d) $650,000.

2. What year does Howard introduce the employee stock option at Starbucks?
(a) 1991.
(b) 1992.
(c) 1990.
(d) 1993.

3. Where do Howard and Sheri live while he is working at Hammarplast?
(a) Manhattan.
(b) Long Island.
(c) Brooklyn.
(d) Queens.

4. When does Howard have to report a major financial loss to the board?
(a) 1990.
(b) 1989.
(c) 1991.
(d) 1988.

5. What is Howard Schultz's position at Starbucks?
(a) CEO.
(b) District Manager.
(c) Manager.
(d) Vice President.

6. What season in 1983 does Howard take his first trip to Italy?
(a) Fall.
(b) Winter.
(c) Summer.
(d) Spring.

7. Who makes up the Mission Review Team of Starbucks?
(a) Only people who work in the actual stores.
(b) Only the managers of the actual stores.
(c) People from all areas of the company.
(d) Only board members.

8. What other coffee company does Jerry Baldwin purchase?
(a) Peet's Coffee and Tea.
(b) Peet's Coffee and Spices.
(c) Peet's Coffee.
(d) Peet's Coffee, Tea, and Spices.

9. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?
(a) Replacing all sugar packets with a healthy alternative.
(b) Including low fat or skim milk in their drinks.
(c) Making their stores bigger for increased safety.
(d) Hiring more employees to serve customers faster.

10. When does the first Il Giornale store open?
(a) April 1986.
(b) July 1986.
(c) September 1987.
(d) February 1987.

11. Where is there a potential disaster in the coffee business?
(a) In coffee brewing, but not roasting or serving.
(b) In coffee roasting, but not brewing or serving.
(c) In coffee roasting, brewing, and serving.
(d) In coffee roasting and brewing, but not serving.

12. What is the prognosis of Howard's father's condition after Howard moves to Seattle?
(a) The same.
(b) Less favorable.
(c) Howard does not know.
(d) More favorable.

13. What approach does Howard take when dealing with customer requests?
(a) He will listen to them, but admits that most of them cannot be fulfilled.
(b) He does not have the time to listen to them.
(c) He will listen to them and then explain to the customer why the company does not accept customer requests.
(d) He believes a company should do anything in its power to honor customer requests.

14. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?
(a) He is a lawyer in Chicago.
(b) He is a member of the Chicago City Council.
(c) He is in charge of Starbuck's promotions.
(d) He is in charge of Starbuck's retail operations.

15. What novel features a character that inspired the Starbucks name?
(a) Tom Sawyer.
(b) Gulliver's Travels.
(c) Moby Dick.
(d) Treasure Island.

Short Answer Questions

1. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?

2. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?

3. What type of business does Sheri give up before moving to the Northwest?

4. How many days before his father's death does Howard arrive in New York?

5. What are the preconceived notions that Howard encounters from other Starbucks employees?

(see the answer keys)

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