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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is Howard hoping to reduce with his new plan for employees?
(a) Employee suspensions.
(b) Employee termination.
(c) Employee turnover.
(d) Employee tardiness.

2. What holiday weekend was it when Howard meets Sheri, the woman who eventually becomes his wife?
(a) Labor Day.
(b) Memorial Day.
(c) Easter.
(d) The Fourth of July.

3. What is Orin's part of the Starbucks trio?
(a) Vision.
(b) The company's soul.
(c) Silent partner.
(d) Financial responsibility.

4. How many large companies had Howard managed before acquiring Starbucks?
(a) Three.
(b) Two.
(c) None.
(d) One.

5. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?
(a) $650,000.
(b) $750,000.
(c) $850,000.
(d) $950,000.

6. What does Howard not count on when first taking over as the CEO of Starbucks?
(a) The low morale of the employees.
(b) The lack of money for development.
(c) The jealousy of other executives.
(d) The extra responsibilities of a CEO.

7. What does Howard observe about the espresso bars he visits in Italy?
(a) They are places with limited seating.
(b) They close early on most nights.
(c) They cater to the upper class only.
(d) They are a comfortable gathering place.

8. How does the acquisition of another company affect the employees at Starbucks?
(a) There is an increase in employee mistakes.
(b) There is a decrease in employee mistakes.
(c) There is a decrease in employee loyalty.
(d) There is an increase in employee loyalty.

9. What novel features a character that inspired the Starbucks name?
(a) Tom Sawyer.
(b) Treasure Island.
(c) Gulliver's Travels.
(d) Moby Dick.

10. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?
(a) Making their stores bigger for increased safety.
(b) Hiring more employees to serve customers faster.
(c) Including low fat or skim milk in their drinks.
(d) Replacing all sugar packets with a healthy alternative.

11. By incorporating some aspects of the Il Giornale logo, what color is the new Starbucks logo?
(a) Green.
(b) Red.
(c) Blue.
(d) Brown.

12. After his father's death, what does Howard work to increase for Starbucks employees?
(a) Benefits, pay, and hours.
(b) Pay and hours, but not benefits.
(c) Benefits, but not pay.
(d) Pay and benefits.

13. Joining Howard and Orin, what is Howard Behar's role in the company?
(a) Silent partner.
(b) Financial responsibility.
(c) Vision.
(d) The company's soul.

14. Which company did Jeff Brotman found before helping Howard with Starbucks?
(a) Kohl's.
(b) Costco.
(c) Best Buy.
(d) K-Mart.

15. When was the first Starbucks store opened in Chicago?
(a) November 1987.
(b) March 1988.
(c) January 1988.
(d) October 1987.

Short Answer Questions

1. How many more stores does Howard open in Chicago to prove that it can catch on in that market?

2. Which one of the following does Howard agree to let serve Starbucks coffee to their clients?

3. Under Howard's new plan, what is the minimum hours per week that a Starbucks employee has to work in order to receive health care benefits?

4. When was the third Il Giornale store opened?

5. What season in 1983 does Howard take his first trip to Italy?

(see the answer keys)

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