View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What does Howard believe a business should have at its core?
(a) A good example to follow.
(b) A good product.
(c) Financial investors.
(d) Executive input.

2. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?
(a) Including low fat or skim milk in their drinks.
(b) Replacing all sugar packets with a healthy alternative.
(c) Hiring more employees to serve customers faster.
(d) Making their stores bigger for increased safety.

3. Which University granted Howard a scholarship?
(a) The University of Michigan.
(b) Eastern Michigan University.
(c) Michigan State University.
(d) Northern Michigan University.

4. How much money does Howard estimate it will take to launch his new coffee house business?
(a) $1.7 million.
(b) $170,000.
(c) $270,000.
(d) $2.7 million.

5. Which courses does Howard succeed at while going to college?
(a) Marketing, mathematics, and communications.
(b) Marketing, history, and communications.
(c) Marketing and communications.
(d) Marketing and history.

6. At Starbucks, what kind of product does Howard strive to deliver?
(a) One that is exactly what the customers want.
(b) One that sells well, regardless of what the customers want.
(c) One that is slightly less than what the customers know they want.
(d) One that is better than what the customers know they want.

7. What type of business does Sheri give up before moving to the Northwest?
(a) Interior design.
(b) Advertising.
(c) Photography.
(d) Fashion design.

8. Where was the third Il Giornale store opened?
(a) Spokane.
(b) Vancouver.
(c) Tacoma.
(d) Seattle.

9. What holiday weekend was it when Howard meets Sheri, the woman who eventually becomes his wife?
(a) The Fourth of July.
(b) Labor Day.
(c) Easter.
(d) Memorial Day.

10. What is the initial reaction to Starbucks in Chicago?
(a) It is overwhelmingly popular.
(b) It is ignored.
(c) It is slightly popular.
(d) It is not overwhelmingly popular.

11. What was the first city in California to receive a Starbucks store in 1992?
(a) San Francisco.
(b) Sacramento.
(c) Los Angeles.
(d) San Diego.

12. What position does Howard hire Lawrence Maltz for?
(a) Vice President in charge of operations, finance, and human resources.
(b) President of only human resources.
(c) President of operations, finance, and human resources.
(d) Vice President in charge of only operations and finance.

13. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?
(a) HH&O.
(b) HOH.
(c) O2H.
(d) H2O.

14. What part of the original Starbucks logo does Howard keep for the new company?
(a) The stars.
(b) The mermaid.
(c) The font.
(d) The slogan.

15. How often does the Starbucks Mission Review Team meet?
(a) Rarely.
(b) Never, it is just a concept.
(c) Every day.
(d) Regularly.

Short Answer Questions

1. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?

2. What does Howard observe about the espresso bars he visits in Italy?

3. What decision does Howard make about the way he thinks of his father?

4. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?

5. Where is the housewares show that Howard attends in Italy?

(see the answer keys)

This section contains 518 words (approx. 2 pages at 300 words per page) View a FREE sample