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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?
(a) Financial responsibility.
(b) The company's soul.
(c) Vision.
(d) Silent partner.

2. What does Dave Olsen contribute to Howard's vision for Il Giornale?
(a) Marketing.
(b) Operations.
(c) Financing.
(d) Advertising.

3. Where is there a potential disaster in the coffee business?
(a) In coffee roasting, brewing, and serving.
(b) In coffee roasting, but not brewing or serving.
(c) In coffee roasting and brewing, but not serving.
(d) In coffee brewing, but not roasting or serving.

4. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?
(a) Two years.
(b) One month.
(c) Two months.
(d) One year.

5. What point does Howard make in response to the less than positive reaction that his new employee plan receives from board members?
(a) It will eliminate employee theft.
(b) It will prevent employee lawsuits.
(c) It will increase employee loyalty.
(d) It will increase store profits.

6. How does Howard describe Sheri's support?
(a) Unfathomable.
(b) Unbelievable.
(c) Unfailing.
(d) Unpredictable.

7. What position is Howard promoted to at Hammarplast?
(a) Vice President.
(b) Human Resources Manager.
(c) Sales Consultant.
(d) CEO.

8. What position does Howard hire Lawrence Maltz for?
(a) President of operations, finance, and human resources.
(b) Vice President in charge of operations, finance, and human resources.
(c) President of only human resources.
(d) Vice President in charge of only operations and finance.

9. What year does Howard realize that his idea of cafe style coffee houses is taking off?
(a) 1989.
(b) 1986.
(c) 1988.
(d) 1987.

10. Who makes up the Mission Review Team of Starbucks?
(a) People from all areas of the company.
(b) Only board members.
(c) Only people who work in the actual stores.
(d) Only the managers of the actual stores.

11. What is the focus of the computerized systems installed in Starbucks stores in 1991?
(a) Sales, growth, and inventory.
(b) Only inventory.
(c) Sales and growth, but not inventory.
(d) Sales and inventory, but not growth.

12. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?
(a) Eleven.
(b) Thirty five.
(c) Five.
(d) Twenty one.

13. How many large companies had Howard managed before acquiring Starbucks?
(a) Two.
(b) One.
(c) Three.
(d) None.

14. How does the acquisition of another company affect the employees at Starbucks?
(a) There is a decrease in employee mistakes.
(b) There is an increase in employee loyalty.
(c) There is an increase in employee mistakes.
(d) There is a decrease in employee loyalty.

15. What part of the original Starbucks logo does Howard keep for the new company?
(a) The mermaid.
(b) The slogan.
(c) The font.
(d) The stars.

Short Answer Questions

1. How much older than Howard is Orin Smith?

2. What does Howard observe about the espresso bars he visits in Italy?

3. How does Howard describe the service in Starbucks stores when he first begins working there?

4. What year is it when Howard begins to look for people with skills different than his own?

5. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?

(see the answer keys)

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