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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What novel features a character that inspired the Starbucks name?
(a) Tom Sawyer.
(b) Moby Dick.
(c) Gulliver's Travels.
(d) Treasure Island.

2. What is the official name of the Starbucks company when Howard first visits it in Seattle?
(a) Starbucks Coffee, Tea, and Spice Company.
(b) Starbucks, Coffee and Spice Company.
(c) Starbucks Coffee Company.
(d) Starbucks Coffee and Tea Company.

3. Under Howard's new plan, what is the minimum hours per week that a Starbucks employee has to work in order to receive health care benefits?
(a) Thirty five.
(b) Twenty five.
(c) Twenty.
(d) Thirty.

4. What part of the original Starbucks logo does Howard keep for the new company?
(a) The stars.
(b) The slogan.
(c) The font.
(d) The mermaid.

5. What does Dave Olsen contribute to Howard's vision for Il Giornale?
(a) Marketing.
(b) Advertising.
(c) Financing.
(d) Operations.

6. What other coffee company does Jerry Baldwin purchase?
(a) Peet's Coffee and Spices.
(b) Peet's Coffee, Tea, and Spices.
(c) Peet's Coffee and Tea.
(d) Peet's Coffee.

7. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?
(a) He is a lawyer in Chicago.
(b) He is in charge of Starbuck's retail operations.
(c) He is in charge of Starbuck's promotions.
(d) He is a member of the Chicago City Council.

8. What is the purpose of a company Mission Statement?
(a) The board members know what rules to follow.
(b) The board members of the company know what it stands for.
(c) Everyone in the company knows what it stands for.
(d) Everyone in the company has the same rules to follow.

9. How many more stores does Howard open in Chicago to prove that it can catch on in that market?
(a) Three.
(b) Four.
(c) Six.
(d) Five.

10. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?
(a) Two months.
(b) One month.
(c) Two years.
(d) One year.

11. What position is Howard promoted to at Hammarplast?
(a) Sales Consultant.
(b) Vice President.
(c) Human Resources Manager.
(d) CEO.

12. Which sports team does Howard's father take the family to see?
(a) The Giants.
(b) The Yankees.
(c) The Mets.
(d) The Jets.

13. How often does the Starbucks Mission Review Team meet?
(a) Regularly.
(b) Rarely.
(c) Every day.
(d) Never, it is just a concept.

14. What does Howard not count on when first taking over as the CEO of Starbucks?
(a) The jealousy of other executives.
(b) The extra responsibilities of a CEO.
(c) The lack of money for development.
(d) The low morale of the employees.

15. What date is the modern day Starbucks born?
(a) August 14, 1987.
(b) August 16, 1988
(c) August 12, 1988.
(d) August 18, 1987.

Short Answer Questions

1. How much money does Jerry Baldwin invest in Howard's coffee houses?

2. How many days before his father's death does Howard arrive in New York?

3. How long does Howard stay in Europe for his training with Hammarplast?

4. Which one of the following is not included in the examples that Howard gives of gathering places that America once had?

5. What approach does Howard take when dealing with customer requests?

(see the answer keys)

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