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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What year does Howard realize that his idea of cafe style coffee houses is taking off?
(a) 1988.
(b) 1989.
(c) 1987.
(d) 1986.

2. Where is the second Il Giornale store opened?
(a) Vancouver.
(b) Seattle.
(c) Tacoma.
(d) Spokane.

3. Which University granted Howard a scholarship?
(a) The University of Michigan.
(b) Michigan State University.
(c) Eastern Michigan University.
(d) Northern Michigan University.

4. What position is Howard promoted to at Hammarplast?
(a) CEO.
(b) Human Resources Manager.
(c) Vice President.
(d) Sales Consultant.

5. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?
(a) Making their stores bigger for increased safety.
(b) Hiring more employees to serve customers faster.
(c) Including low fat or skim milk in their drinks.
(d) Replacing all sugar packets with a healthy alternative.

6. What does Howard believe a business should have at its core?
(a) A good product.
(b) Executive input.
(c) Financial investors.
(d) A good example to follow.

7. What novel features a character that inspired the Starbucks name?
(a) Tom Sawyer.
(b) Treasure Island.
(c) Moby Dick.
(d) Gulliver's Travels.

8. What season in 1983 does Howard take his first trip to Italy?
(a) Summer.
(b) Spring.
(c) Fall.
(d) Winter.

9. What is Orin's part of the Starbucks trio?
(a) Financial responsibility.
(b) The company's soul.
(c) Silent partner.
(d) Vision.

10. Which espresso machine manufacturer does Howard seek as an investor for his new business?
(a) Faema.
(b) Bialetti.
(c) Athena.
(d) DeLonghi.

11. How many more stores does Howard open in Chicago to prove that it can catch on in that market?
(a) Six.
(b) Three.
(c) Five.
(d) Four.

12. By incorporating some aspects of the Il Giornale logo, what color is the new Starbucks logo?
(a) Blue.
(b) Brown.
(c) Red.
(d) Green.

13. How does Howard feel about his father while growing up?
(a) He thinks he lacks both character and ambition.
(b) He admires his character, but thinks he lacks ambition.
(c) He admires both his character and ambition.
(d) He admires his ambition, but thinks he lacks character.

14. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?
(a) Integrity and innovation.
(b) Creativity and respect.
(c) Integrity and respect.
(d) Creativity and innovation.

15. After his father's death, what does Howard work to increase for Starbucks employees?
(a) Pay and benefits.
(b) Benefits, pay, and hours.
(c) Benefits, but not pay.
(d) Pay and hours, but not benefits.

Short Answer Questions

1. What year does Howard leave Starbucks to open his own espresso cafes?

2. What other coffee company does Jerry Baldwin purchase?

3. What part of the original Starbucks logo does Howard keep for the new company?

4. How much money does Howard need to raise in order to purchase Starbucks?

5. What is the initial reaction to Starbucks in Chicago?

(see the answer keys)

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