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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. How does Howard feel about his father while growing up?
(a) He thinks he lacks both character and ambition.
(b) He admires his character, but thinks he lacks ambition.
(c) He admires both his character and ambition.
(d) He admires his ambition, but thinks he lacks character.

2. What product is Starbucks purchasing from Hammarplast when the company catches Howard's attention?
(a) Tea bag holders.
(b) Customized coffee mugs.
(c) A drip coffeemaker.
(d) An espresso machine.

3. Under Howard's new plan, what is the minimum hours per week that a Starbucks employee has to work in order to receive health care benefits?
(a) Twenty five.
(b) Twenty.
(c) Thirty.
(d) Thirty five.

4. What date is the modern day Starbucks born?
(a) August 18, 1987.
(b) August 12, 1988.
(c) August 14, 1987.
(d) August 16, 1988

5. What part of New York did Howard grow up in during the 1960s?
(a) Manhattan.
(b) Brooklyn.
(c) Albany.
(d) Queens.

6. What part of the original Starbucks logo does Howard keep for the new company?
(a) The mermaid.
(b) The stars.
(c) The slogan.
(d) The font.

7. What season in 1983 does Howard take his first trip to Italy?
(a) Winter.
(b) Fall.
(c) Spring.
(d) Summer.

8. How much older than Howard is Orin Smith?
(a) Five years.
(b) Twenty years.
(c) Ten years.
(d) Fifteen years.

9. What holiday weekend was it when Howard meets Sheri, the woman who eventually becomes his wife?
(a) The Fourth of July.
(b) Memorial Day.
(c) Labor Day.
(d) Easter.

10. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?
(a) He is in charge of Starbuck's retail operations.
(b) He is in charge of Starbuck's promotions.
(c) He is a member of the Chicago City Council.
(d) He is a lawyer in Chicago.

11. How does the acquisition of another company affect the employees at Starbucks?
(a) There is a decrease in employee loyalty.
(b) There is an increase in employee loyalty.
(c) There is an increase in employee mistakes.
(d) There is a decrease in employee mistakes.

12. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?
(a) One.
(b) Three.
(c) None.
(d) Two.

13. How long does Howard stay in Europe for his training with Hammarplast?
(a) Three years.
(b) Six years.
(c) Three months.
(d) Six months.

14. What year does Howard realize that his idea of cafe style coffee houses is taking off?
(a) 1988.
(b) 1987.
(c) 1986.
(d) 1989.

15. How long does it take Howard to convince Starbucks to begin serving espresso?
(a) One year.
(b) One month.
(c) One day.
(d) One week.

Short Answer Questions

1. Where is the second Il Giornale store opened?

2. What was the first city in California to receive a Starbucks store in 1992?

3. What company does Howard work for after graduating from college and returning to New York?

4. When does Howard travel back to New York to see his father?

5. How often does the Starbucks Mission Review Team meet?

(see the answer keys)

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