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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. How long does Howard stay in Europe for his training with Hammarplast?
(a) Three months.
(b) Six months.
(c) Six years.
(d) Three years.

2. What does Dave Olsen contribute to Howard's vision for Il Giornale?
(a) Operations.
(b) Marketing.
(c) Advertising.
(d) Financing.

3. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?
(a) Three.
(b) None.
(c) Two.
(d) One.

4. What other coffee company does Jerry Baldwin purchase?
(a) Peet's Coffee and Spices.
(b) Peet's Coffee and Tea.
(c) Peet's Coffee.
(d) Peet's Coffee, Tea, and Spices.

5. What is the employee stock option plan for Starbucks called?
(a) Starbucks Coffee Stock.
(b) Bean Stock.
(c) Starbucks Stock.
(d) Coffee Stock.

6. What was the first city in California to receive a Starbucks store in 1992?
(a) San Diego.
(b) Los Angeles.
(c) Sacramento.
(d) San Francisco.

7. How much money does Howard estimate it will take to launch his new coffee house business?
(a) $270,000.
(b) $170,000.
(c) $2.7 million.
(d) $1.7 million.

8. Which espresso machine manufacturer does Howard seek as an investor for his new business?
(a) Bialetti.
(b) DeLonghi.
(c) Athena.
(d) Faema.

9. What season in 1983 does Howard take his first trip to Italy?
(a) Spring.
(b) Winter.
(c) Summer.
(d) Fall.

10. How does Howard describe the service in Starbucks stores when he first begins working there?
(a) Rude.
(b) Emphatic.
(c) Friendly.
(d) Arrogant.

11. How long does it take Howard to convince Starbucks to begin serving espresso?
(a) One week.
(b) One year.
(c) One day.
(d) One month.

12. What sport does Howard play in hopes of one day leaving the projects?
(a) Baseball.
(b) Tennis.
(c) Basketball.
(d) Football.

13. What year does Howard realize that his idea of cafe style coffee houses is taking off?
(a) 1988.
(b) 1986.
(c) 1987.
(d) 1989.

14. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?
(a) Including low fat or skim milk in their drinks.
(b) Making their stores bigger for increased safety.
(c) Replacing all sugar packets with a healthy alternative.
(d) Hiring more employees to serve customers faster.

15. Which University granted Howard a scholarship?
(a) The University of Michigan.
(b) Northern Michigan University.
(c) Michigan State University.
(d) Eastern Michigan University.

Short Answer Questions

1. How often does the Starbucks Mission Review Team meet?

2. By incorporating some aspects of the Il Giornale logo, what color is the new Starbucks logo?

3. What company does Howard work for after graduating from college and returning to New York?

4. What is Howard hoping to reduce with his new plan for employees?

5. What date is the modern day Starbucks born?

(see the answer keys)

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