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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Who makes up the Mission Review Team of Starbucks?
(a) People from all areas of the company.
(b) Only people who work in the actual stores.
(c) Only the managers of the actual stores.
(d) Only board members.

2. What decision does Howard make about the way he thinks of his father?
(a) To think about him every once in a while.
(b) To concentrate on the man he was not.
(c) To think about him often.
(d) To concentrate on the man he was.

3. What novel features a character that inspired the Starbucks name?
(a) Gulliver's Travels.
(b) Moby Dick.
(c) Treasure Island.
(d) Tom Sawyer.

4. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?
(a) He is in charge of Starbuck's retail operations.
(b) He is a lawyer in Chicago.
(c) He is a member of the Chicago City Council.
(d) He is in charge of Starbuck's promotions.

5. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The purchase of several company owned vans.
(b) The online advertising.
(c) The coffee freezing process.
(d) The development of special bags that lock in moisture and air.

6. As Howard, Orin, and Howard Behar are running the company, how does Howard feel about franchising?
(a) He is in favor of it.
(b) He is still opposed to it.
(c) He is only in favor of it for states that are close by.
(d) He is mostly opposed to it, but is willing to try it.

7. What position does Howard hire Lawrence Maltz for?
(a) Vice President in charge of only operations and finance.
(b) President of operations, finance, and human resources.
(c) President of only human resources.
(d) Vice President in charge of operations, finance, and human resources.

8. What is the initial reaction to Starbucks in Chicago?
(a) It is not overwhelmingly popular.
(b) It is overwhelmingly popular.
(c) It is ignored.
(d) It is slightly popular.

9. Which one of the following is not included in the examples that Howard gives of gathering places that America once had?
(a) Taverns.
(b) Pizzerias.
(c) Beauty parlors.
(d) Barber shops.

10. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?
(a) $750,000.
(b) $850,000.
(c) $950,000.
(d) $650,000.

11. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?
(a) Throat cancer.
(b) Bone cancer.
(c) Colon cancer.
(d) Lung cancer.

12. When does Howard report the first profitable year for Starbucks?
(a) October 1990.
(b) October 1991.
(c) November 1990.
(d) November 1991.

13. Which courses does Howard succeed at while going to college?
(a) Marketing, history, and communications.
(b) Marketing and communications.
(c) Marketing and history.
(d) Marketing, mathematics, and communications.

14. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?
(a) None.
(b) One.
(c) Two.
(d) Three.

15. How many large companies had Howard managed before acquiring Starbucks?
(a) Three.
(b) Two.
(c) One.
(d) None.

Short Answer Questions

1. How does the acquisition of another company affect the employees at Starbucks?

2. When does Howard have to report a major financial loss to the board?

3. What is the focus of the computerized systems installed in Starbucks stores in 1991?

4. What type of business does Sheri give up before moving to the Northwest?

5. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?

(see the answer keys)

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