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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What company does Howard work for after graduating from college and returning to New York?
(a) Bristol-Myers Company.
(b) Xerox Corporation.
(c) PepsiCo, Inc..
(d) Toyota Motor Corporation.

2. What holiday weekend was it when Howard meets Sheri, the woman who eventually becomes his wife?
(a) Labor Day.
(b) Easter.
(c) The Fourth of July.
(d) Memorial Day.

3. Who makes up the Mission Review Team of Starbucks?
(a) Only people who work in the actual stores.
(b) People from all areas of the company.
(c) Only the managers of the actual stores.
(d) Only board members.

4. What sport does Howard play in hopes of one day leaving the projects?
(a) Baseball.
(b) Basketball.
(c) Tennis.
(d) Football.

5. How does the acquisition of another company affect the employees at Starbucks?
(a) There is a decrease in employee mistakes.
(b) There is an increase in employee mistakes.
(c) There is an increase in employee loyalty.
(d) There is a decrease in employee loyalty.

6. How many days before his father's death does Howard arrive in New York?
(a) Three.
(b) Four.
(c) Two.
(d) One.

7. Why does Howard insists that Starbucks remain company-owned and not franchised?
(a) To avoid partnerships.
(b) To maximize profits.
(c) To control quality.
(d) To simplify advertising.

8. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?
(a) H2O.
(b) HH&O.
(c) HOH.
(d) O2H.

9. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?
(a) It is rejected by the store employees, but supported by the owner.
(b) It is supported by the executives, but rejected by the owner.
(c) It is rejected by the executives.
(d) It is supported by the store employees.

10. What is Howard hoping to reduce with his new plan for employees?
(a) Employee termination.
(b) Employee tardiness.
(c) Employee turnover.
(d) Employee suspensions.

11. What type of business does Sheri give up before moving to the Northwest?
(a) Fashion design.
(b) Interior design.
(c) Photography.
(d) Advertising.

12. How does Howard feel about his father while growing up?
(a) He admires his ambition, but thinks he lacks character.
(b) He admires both his character and ambition.
(c) He thinks he lacks both character and ambition.
(d) He admires his character, but thinks he lacks ambition.

13. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?
(a) Replacing all sugar packets with a healthy alternative.
(b) Making their stores bigger for increased safety.
(c) Hiring more employees to serve customers faster.
(d) Including low fat or skim milk in their drinks.

14. How many large companies had Howard managed before acquiring Starbucks?
(a) One.
(b) Three.
(c) Two.
(d) None.

15. How does Starbucks add flavor to the coffee it serves?
(a) It adds a flavored powder to the drink.
(b) It roasts the coffee beans with additional flavors added.
(c) Starbucks does not offer flavored coffee.
(d) It adds flavored syrup to the drink.

Short Answer Questions

1. What part of the original Starbucks logo does Howard keep for the new company?

2. What type of business did Dave Olsen have before meeting Howard?

3. What is Howard Schultz's position at Starbucks?

4. What elements of Italy is Howard trying to interject into America with Il Giornale?

5. What is the purpose of a company Mission Statement?

(see the answer keys)

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