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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. When does Howard graduate from college?
(a) 1974.
(b) 1978.
(c) 1975.
(d) 1979.

2. How much does Ron Margolis invest in Il Giornale?
(a) $250,000.
(b) $200,000.
(c) $150,000.
(d) $100,000.

3. What type of business did Dave Olsen have before meeting Howard?
(a) A coffeemaker manufacturing company.
(b) A university deli.
(c) A university coffeehouse.
(d) A tea brewer manufacturing company.

4. Which courses does Howard succeed at while going to college?
(a) Marketing and history.
(b) Marketing, history, and communications.
(c) Marketing, mathematics, and communications.
(d) Marketing and communications.

5. What point does Howard make in response to the less than positive reaction that his new employee plan receives from board members?
(a) It will increase employee loyalty.
(b) It will prevent employee lawsuits.
(c) It will increase store profits.
(d) It will eliminate employee theft.

6. How long does it take Howard to convince Starbucks to begin serving espresso?
(a) One month.
(b) One year.
(c) One day.
(d) One week.

7. When does Howard travel back to New York to see his father?
(a) January 1989.
(b) March 1989.
(c) March 1988.
(d) January 1988.

8. What company does Howard work for after graduating from college and returning to New York?
(a) PepsiCo, Inc..
(b) Bristol-Myers Company.
(c) Toyota Motor Corporation.
(d) Xerox Corporation.

9. What does Howard not count on when first taking over as the CEO of Starbucks?
(a) The jealousy of other executives.
(b) The lack of money for development.
(c) The extra responsibilities of a CEO.
(d) The low morale of the employees.

10. What year does Howard introduce the employee stock option at Starbucks?
(a) 1993.
(b) 1991.
(c) 1990.
(d) 1992.

11. Who suggests the name, Il Giornale, for Howard's new coffee houses?
(a) Gordon Bowker.
(b) Ron Margolis.
(c) Jerry Baldwin.
(d) Arnie Prentice.

12. What profession does Ron Margolis, the first investor of Il Giornale, have?
(a) Obstetrician.
(b) Optometrist.
(c) Chiropractor.
(d) Pediatrican.

13. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?
(a) Two months.
(b) Six weeks.
(c) Two weeks.
(d) Six months.

14. How much money does Jerry Baldwin invest in Howard's coffee houses?
(a) $200,000.
(b) $250,000.
(c) $150,000.
(d) $100,000.

15. How many days before his father's death does Howard arrive in New York?
(a) Three.
(b) Two.
(c) One.
(d) Four.

Short Answer Questions

1. What year does Howard realize that his idea of cafe style coffee houses is taking off?

2. How many large companies had Howard managed before acquiring Starbucks?

3. What year does Howard leave Starbucks to open his own espresso cafes?

4. What positions does Howard think would be better filled by people with skills different than his own?

5. What is the prognosis of Howard's father's condition after Howard moves to Seattle?

(see the answer keys)

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