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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. How does Howard feel about his father while growing up?
(a) He admires his character, but thinks he lacks ambition.
(b) He admires his ambition, but thinks he lacks character.
(c) He thinks he lacks both character and ambition.
(d) He admires both his character and ambition.

2. What part of the original Starbucks logo does Howard keep for the new company?
(a) The stars.
(b) The mermaid.
(c) The slogan.
(d) The font.

3. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?
(a) Two.
(b) Three.
(c) One.
(d) None.

4. What novel features a character that inspired the Starbucks name?
(a) Tom Sawyer.
(b) Treasure Island.
(c) Moby Dick.
(d) Gulliver's Travels.

5. What year does Howard introduce the employee stock option at Starbucks?
(a) 1992.
(b) 1991.
(c) 1993.
(d) 1990.

6. As Howard, Orin, and Howard Behar are running the company, how does Howard feel about franchising?
(a) He is only in favor of it for states that are close by.
(b) He is still opposed to it.
(c) He is mostly opposed to it, but is willing to try it.
(d) He is in favor of it.

7. How many days before his father's death does Howard arrive in New York?
(a) Two.
(b) Three.
(c) One.
(d) Four.

8. What position is Orin Smith hired for?
(a) Chief Financial Officer.
(b) District Manager.
(c) Chief Executive Officer.
(d) Advertising Consultant.

9. What season in 1983 does Howard take his first trip to Italy?
(a) Winter.
(b) Summer.
(c) Fall.
(d) Spring.

10. What is the focus of the computerized systems installed in Starbucks stores in 1991?
(a) Sales and inventory, but not growth.
(b) Sales and growth, but not inventory.
(c) Only inventory.
(d) Sales, growth, and inventory.

11. Which sports team does Howard's father take the family to see?
(a) The Yankees.
(b) The Giants.
(c) The Mets.
(d) The Jets.

12. When was the third Il Giornale store opened?
(a) June 1987.
(b) July 1988.
(c) September 1988.
(d) April 1987.

13. Where is the housewares show that Howard attends in Italy?
(a) Sicily.
(b) Milan.
(c) Rome.
(d) Napoli.

14. When does Howard report the first profitable year for Starbucks?
(a) November 1991.
(b) October 1991.
(c) October 1990.
(d) November 1990.

15. Joining Howard and Orin, what is Howard Behar's role in the company?
(a) Financial responsibility.
(b) The company's soul.
(c) Silent partner.
(d) Vision.

Short Answer Questions

1. What does Dave Olsen contribute to Howard's vision for Il Giornale?

2. What year is it when Howard begins to look for people with skills different than his own?

3. What type of business did Dave Olsen have before meeting Howard?

4. What country is Perstorp, the parent company of Hammarplast, based in?

5. What is the employee stock option plan for Starbucks called?

(see the answer keys)

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