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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What position does Howard hire Lawrence Maltz for?
(a) President of only human resources.
(b) President of operations, finance, and human resources.
(c) Vice President in charge of only operations and finance.
(d) Vice President in charge of operations, finance, and human resources.

2. What position does Arnie Prentice hold when he invests in Il Giornale?
(a) District Manager of a Seattle manufacturing firm.
(b) CEO of a Seattle law firm.
(c) Executive Consultant of a Seattle advertising firm.
(d) Co-Chairman of a Seattle financial services firm.

3. What type of business did Dave Olsen have before meeting Howard?
(a) A tea brewer manufacturing company.
(b) A coffeemaker manufacturing company.
(c) A university coffeehouse.
(d) A university deli.

4. What are the preconceived notions that Howard encounters from other Starbucks employees?
(a) Howard is too intelligent to work at the company.
(b) Howard will be a positive hire for the company.
(c) Howard is not intelligent enough to work at the company.
(d) Howard will be a negative hire for the company.

5. How often does the Starbucks Mission Review Team meet?
(a) Never, it is just a concept.
(b) Every day.
(c) Rarely.
(d) Regularly.

Short Answer Questions

1. Which espresso machine manufacturer does Howard seek as an investor for his new business?

2. How is Howard's salary affected by his new job with Starbucks?

3. What year does Howard leave Starbucks to open his own espresso cafes?

4. What is the purpose of a company Mission Statement?

5. At Starbucks, what kind of product does Howard strive to deliver?

Short Essay Questions

1. How does Howard convince Jerry Baldwin to begin serving espressos, and what leads him to leave Starbucks?

2. How long has Starbucks been open before Howard discovers it, and how does he first hear about the company?

3. As a result of a major financial loss, what three things does Howard outline for Starbucks' road back to success?

4. How is the design and logo of Starbucks updated for the merger of both companies?

5. How successful is Il Giornale, and what leads Howard to purchase Starbucks?

6. How does Howard learn the value of honoring customer requests?

7. How does the purchase of Peet's Coffee and Tea divide the Starbucks company?

8. What life changing events happen to Howard while he takes his first trip to Italy?

9. Who is Dave Olsen and what does he bring to Il Giornale?

10. How did Howard feel about his father while growing up?

(see the answer keys)

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