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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. How many days before his father's death does Howard arrive in New York?
(a) Two.
(b) Four.
(c) Three.
(d) One.
2. According to Howard Behar, what can cause a company to lose sales?
(a) A lack of employees.
(b) An excessive amount of employees.
(c) Wasteful spending.
(d) A restrictive code of operations.
3. How much does Ron Margolis invest in Il Giornale?
(a) $100,000.
(b) $150,000.
(c) $200,000.
(d) $250,000.
4. How does Howard describe the service in Starbucks stores when he first begins working there?
(a) Arrogant.
(b) Emphatic.
(c) Rude.
(d) Friendly.
5. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?
(a) Creativity and respect.
(b) Integrity and respect.
(c) Integrity and innovation.
(d) Creativity and innovation.
Short Answer Questions
1. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?
2. What position does Arnie Prentice hold when he invests in Il Giornale?
3. Who suggests the name, Il Giornale, for Howard's new coffee houses?
4. What point does Howard make in response to the less than positive reaction that his new employee plan receives from board members?
5. How much money does Jerry Baldwin invest in Howard's coffee houses?
Short Essay Questions
1. How does Howard convince Jerry Baldwin to begin serving espressos, and what leads him to leave Starbucks?
2. What is the purpose of Howard's new health care plan for Starbucks and why is it met with resistance?
3. Why does Howard create a Mission Statement and a Mission Review Team for Starbucks?
4. Who is Dave Olsen and what does he bring to Il Giornale?
5. What founding principles does Howard intend to keep with all aspects of the company?
6. What is Howard's initial impression of Starbucks?
7. How does Howard first escape from the projects?
8. How long does it take Howard to join Starbucks and what are some of the sacrifices he makes to work for the company?
9. How does the death of his father change the way Howard remembers him?
10. After college, what is Howard's first sales job, and how does he meet his future wife?
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This section contains 885 words (approx. 3 pages at 300 words per page) |
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