View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?
(a) Lung cancer.
(b) Throat cancer.
(c) Colon cancer.
(d) Bone cancer.

2. Which one of the following does Howard agree to let serve Starbucks coffee to their clients?
(a) Grocery stores.
(b) Donut stores.
(c) Restaurants.
(d) Airlines.

3. What approach does Howard take when dealing with customer requests?
(a) He does not have the time to listen to them.
(b) He believes a company should do anything in its power to honor customer requests.
(c) He will listen to them, but admits that most of them cannot be fulfilled.
(d) He will listen to them and then explain to the customer why the company does not accept customer requests.

4. What position does Arnie Prentice hold when he invests in Il Giornale?
(a) Executive Consultant of a Seattle advertising firm.
(b) Co-Chairman of a Seattle financial services firm.
(c) CEO of a Seattle law firm.
(d) District Manager of a Seattle manufacturing firm.

5. After his father's death, what does Howard work to increase for Starbucks employees?
(a) Benefits, but not pay.
(b) Pay and hours, but not benefits.
(c) Benefits, pay, and hours.
(d) Pay and benefits.

Short Answer Questions

1. Which University granted Howard a scholarship?

2. What other coffee company does Jerry Baldwin purchase?

3. What company does Howard work for after graduating from college and returning to New York?

4. What term does Howard use to replace "employees" after the introduction of the employee stock option?

5. What type of business does Sheri give up before moving to the Northwest?

Short Essay Questions

1. Why does Howard travel back to Italy with Gordon and what is the result of their trip?

2. Why does Howard find merging Starbucks and Il Giornale to be challenging, and who does he hire to help with the operations, finance, and human resources?

3. How successful is Il Giornale, and what leads Howard to purchase Starbucks?

4. What is Howard's intent with Il Giornale, and how does he receive the money needed for the business' expansion plan?

5. Why does Howard create a Mission Statement and a Mission Review Team for Starbucks?

6. How does Howard begin opening Starbucks stores in other states and what issue does he overcome in the process?

7. As a result of a major financial loss, what three things does Howard outline for Starbucks' road back to success?

8. What does H2O refer to in the Starbucks company?

9. What founding principles does Howard intend to keep with all aspects of the company?

10. How does Howard raise enough money to open the first Il Giornale store?

(see the answer keys)

This section contains 1,017 words (approx. 4 pages at 300 words per page) View a FREE sample