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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The coffee freezing process.
(b) The purchase of several company owned vans.
(c) The online advertising.
(d) The development of special bags that lock in moisture and air.

2. How much money does Howard need to raise in order to purchase Starbucks?
(a) Four million dollars.
(b) Two million dollars.
(c) Five million dollars.
(d) Three million dollars.

3. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?
(a) Throat cancer.
(b) Colon cancer.
(c) Bone cancer.
(d) Lung cancer.

4. What company does Howard work for after graduating from college and returning to New York?
(a) Xerox Corporation.
(b) PepsiCo, Inc..
(c) Toyota Motor Corporation.
(d) Bristol-Myers Company.

5. How long does it take Howard to convince Starbucks to begin serving espresso?
(a) One month.
(b) One day.
(c) One year.
(d) One week.

Short Answer Questions

1. Where is the housewares show that Howard attends in Italy?

2. What does Dave Olsen contribute to Howard's vision for Il Giornale?

3. When does Howard report the first profitable year for Starbucks?

4. When was the first Starbucks store opened in Chicago?

5. When does Howard have to report a major financial loss to the board?

Short Essay Questions

1. What state is the Starbucks company in when Howard returns as the new CEO?

2. What is Howard's initial impression of Starbucks?

3. Why does Howard create a Mission Statement and a Mission Review Team for Starbucks?

4. How do Jerry Baldwin and Gordon Bowker help Howard launch his new idea for cafes after he leaves Starbucks?

5. Which two tenets does Howard keep intact as he begins to expand Starbucks to include other people?

6. Why does Howard travel back to Italy with Gordon and what is the result of their trip?

7. What founding principles does Howard intend to keep with all aspects of the company?

8. How does the original Starbucks develop its name and logo?

9. What is the purpose of Howard's new health care plan for Starbucks and why is it met with resistance?

10. How does Howard begin opening Starbucks stores in other states and what issue does he overcome in the process?

(see the answer keys)

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