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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How does Starbucks add flavor to the coffee it serves?
(a) It roasts the coffee beans with additional flavors added.
(b) It adds a flavored powder to the drink.
(c) It adds flavored syrup to the drink.
(d) Starbucks does not offer flavored coffee.

2. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?
(a) Bone cancer.
(b) Lung cancer.
(c) Throat cancer.
(d) Colon cancer.

3. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The online advertising.
(b) The purchase of several company owned vans.
(c) The coffee freezing process.
(d) The development of special bags that lock in moisture and air.

4. How often does the Starbucks Mission Review Team meet?
(a) Regularly.
(b) Every day.
(c) Rarely.
(d) Never, it is just a concept.

5. What position is Howard promoted to at Hammarplast?
(a) Human Resources Manager.
(b) CEO.
(c) Sales Consultant.
(d) Vice President.

Short Answer Questions

1. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?

2. What is the focus of the computerized systems installed in Starbucks stores in 1991?

3. How does the acquisition of another company affect the employees at Starbucks?

4. How long does Howard stay in Europe for his training with Hammarplast?

5. What year is it when Howard begins to look for people with skills different than his own?

Short Essay Questions

1. How is the design and logo of Starbucks updated for the merger of both companies?

2. Why does Howard create a Mission Statement and a Mission Review Team for Starbucks?

3. What happens to Howard's father that causes him to rethink his move to Seattle?

4. After college, what is Howard's first sales job, and how does he meet his future wife?

5. How does the death of his father change the way Howard remembers him?

6. How successful is Il Giornale, and what leads Howard to purchase Starbucks?

7. How long has Starbucks been open before Howard discovers it, and how does he first hear about the company?

8. How does the original Starbucks develop its name and logo?

9. What causes Howard to hire Orin Smith?

10. As a result of a major financial loss, what three things does Howard outline for Starbucks' road back to success?

(see the answer keys)

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