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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What type of business does Sheri give up before moving to the Northwest?
(a) Advertising.
(b) Photography.
(c) Interior design.
(d) Fashion design.

2. How many large companies had Howard managed before acquiring Starbucks?
(a) One.
(b) Two.
(c) None.
(d) Three.

3. What is the official name of the Starbucks company when Howard first visits it in Seattle?
(a) Starbucks, Coffee and Spice Company.
(b) Starbucks Coffee and Tea Company.
(c) Starbucks Coffee Company.
(d) Starbucks Coffee, Tea, and Spice Company.

4. Which courses does Howard succeed at while going to college?
(a) Marketing, history, and communications.
(b) Marketing, mathematics, and communications.
(c) Marketing and communications.
(d) Marketing and history.

5. At the time Howard visits Italy, what type of coffee is Starbucks selling?
(a) Loose bean.
(b) Brewed.
(c) Mostly loose bean, but some brewed.
(d) Mostly brewed, but some loose bean.

Short Answer Questions

1. What type of business did Dave Olsen have before meeting Howard?

2. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?

3. What positions does Howard think would be better filled by people with skills different than his own?

4. Which one of the following does Howard agree to let serve Starbucks coffee to their clients?

5. What is the focus of the computerized systems installed in Starbucks stores in 1991?

Short Essay Questions

1. What are the responsibilities of the three main people who run Starbucks in 1990?

2. How did Howard feel about his father while growing up?

3. How does Howard learn the value of honoring customer requests?

4. How is the design and logo of Starbucks updated for the merger of both companies?

5. What is Howard's initial impression of Starbucks?

6. What life changing events happen to Howard while he takes his first trip to Italy?

7. How do Jerry Baldwin and Gordon Bowker help Howard launch his new idea for cafes after he leaves Starbucks?

8. What was Howard Schultz's childhood like?

9. What atmosphere does Howard strive to create at Starbucks?

10. How long has Starbucks been open before Howard discovers it, and how does he first hear about the company?

(see the answer keys)

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