View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What term does Howard use to replace "employees" after the introduction of the employee stock option?
(a) Co-owners.
(b) Team members.
(c) Partners.
(d) Investors.

2. What position is Howard promoted to at Hammarplast?
(a) Human Resources Manager.
(b) CEO.
(c) Sales Consultant.
(d) Vice President.

3. When does Howard graduate from college?
(a) 1978.
(b) 1975.
(c) 1974.
(d) 1979.

4. How many more stores does Howard open in Chicago to prove that it can catch on in that market?
(a) Five.
(b) Six.
(c) Four.
(d) Three.

5. What novel features a character that inspired the Starbucks name?
(a) Moby Dick.
(b) Gulliver's Travels.
(c) Tom Sawyer.
(d) Treasure Island.

Short Answer Questions

1. What approach does Howard take when dealing with customer requests?

2. Which one of the following is not included in the examples that Howard gives of gathering places that America once had?

3. How does Starbucks add flavor to the coffee it serves?

4. When does Howard report the first profitable year for Starbucks?

5. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?

Short Essay Questions

1. What life changing events happen to Howard while he takes his first trip to Italy?

2. What is Bean Stock and how is it introduced?

3. How long does it take Howard to join Starbucks and what are some of the sacrifices he makes to work for the company?

4. How does Howard begin opening Starbucks stores in other states and what issue does he overcome in the process?

5. What is the purpose of Howard's new health care plan for Starbucks and why is it met with resistance?

6. Why does Howard travel back to Italy with Gordon and what is the result of their trip?

7. What happens to Howard's father that causes him to rethink his move to Seattle?

8. After college, what is Howard's first sales job, and how does he meet his future wife?

9. How does the original Starbucks develop its name and logo?

10. What founding principles does Howard intend to keep with all aspects of the company?

(see the answer keys)

This section contains 990 words (approx. 4 pages at 300 words per page) View a FREE sample