2. What elements of Italy is Howard trying to interject into America with Il Giornale?
(a) Romance, style, and adventure.
(b) Romance and adventure.
(c) Style and adventure.
(d) Romance and style.

3. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?
(a) Throat cancer.
(b) Colon cancer.
(c) Lung cancer.
(d) Bone cancer.

4. What profession does Ron Margolis, the first investor of Il Giornale, have?
(a) Optometrist.
(b) Pediatrican.
(c) Obstetrician.
(d) Chiropractor.

5. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?
(a) Five.
(b) Eleven.
(c) Thirty five.
(d) Twenty one.

Short Answer Questions

1. What season in 1983 does Howard take his first trip to Italy?

2. What company does Howard work for after graduating from college and returning to New York?

3. Who makes up the Mission Review Team of Starbucks?

4. How much money does Jerry Baldwin invest in Howard's coffee houses?

5. At the time Howard visits Italy, what type of coffee is Starbucks selling?

Short Essay Questions

1. How is the design and logo of Starbucks updated for the merger of both companies?

2. Why does Howard create a Mission Statement and a Mission Review Team for Starbucks?

3. Where is Jeff Brotman from and what does Howard learn from him?

4. Why does Howard find merging Starbucks and Il Giornale to be challenging, and who does he hire to help with the operations, finance, and human resources?

5. How successful is Il Giornale, and what leads Howard to purchase Starbucks?

6. How long has Starbucks been open before Howard discovers it, and how does he first hear about the company?

7. Who is Dave Olsen and what does he bring to Il Giornale?

8. What atmosphere does Howard strive to create at Starbucks?

9. What is Bean Stock and how is it introduced?

10. How do Jerry Baldwin and Gordon Bowker help Howard launch his new idea for cafes after he leaves Starbucks?

(see the answer keys)

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