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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. As Howard, Orin, and Howard Behar are running the company, how does Howard feel about franchising?
(a) He is mostly opposed to it, but is willing to try it.
(b) He is still opposed to it.
(c) He is in favor of it.
(d) He is only in favor of it for states that are close by.

2. What year is it when Howard begins to look for people with skills different than his own?
(a) 1991.
(b) 1990.
(c) 1989.
(d) 1988.

3. What year does Howard introduce the employee stock option at Starbucks?
(a) 1992.
(b) 1990.
(c) 1991.
(d) 1993.

4. Who makes up the Mission Review Team of Starbucks?
(a) Only the managers of the actual stores.
(b) Only people who work in the actual stores.
(c) People from all areas of the company.
(d) Only board members.

5. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?
(a) He is in charge of Starbuck's promotions.
(b) He is in charge of Starbuck's retail operations.
(c) He is a member of the Chicago City Council.
(d) He is a lawyer in Chicago.

Short Answer Questions

1. Where is the second Il Giornale store opened?

2. What does Howard believe a business should have at its core?

3. How many large companies had Howard managed before acquiring Starbucks?

4. What novel features a character that inspired the Starbucks name?

5. How long does it take Howard to convince Starbucks to begin serving espresso?

Short Essay Questions

1. Which two tenets does Howard keep intact as he begins to expand Starbucks to include other people?

2. Where is Jeff Brotman from and what does Howard learn from him?

3. What life changing events happen to Howard while he takes his first trip to Italy?

4. What is the purpose of Howard's new health care plan for Starbucks and why is it met with resistance?

5. How is the design and logo of Starbucks updated for the merger of both companies?

6. How long does it take Howard to join Starbucks and what are some of the sacrifices he makes to work for the company?

7. What is the risk of serving Starbucks coffee outside of the company and what exception does Howard make?

8. After college, what is Howard's first sales job, and how does he meet his future wife?

9. How does Howard first escape from the projects?

10. What was Howard Schultz's childhood like?

(see the answer keys)

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