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Name: _________________________ | Period: ___________________ |
This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?
(a) Five.
(b) Thirty five.
(c) Eleven.
(d) Twenty one.
2. What position does Arnie Prentice hold when he invests in Il Giornale?
(a) District Manager of a Seattle manufacturing firm.
(b) CEO of a Seattle law firm.
(c) Executive Consultant of a Seattle advertising firm.
(d) Co-Chairman of a Seattle financial services firm.
3. Where is there a potential disaster in the coffee business?
(a) In coffee brewing, but not roasting or serving.
(b) In coffee roasting, but not brewing or serving.
(c) In coffee roasting, brewing, and serving.
(d) In coffee roasting and brewing, but not serving.
4. What are the preconceived notions that Howard encounters from other Starbucks employees?
(a) Howard is too intelligent to work at the company.
(b) Howard will be a negative hire for the company.
(c) Howard will be a positive hire for the company.
(d) Howard is not intelligent enough to work at the company.
5. How is Howard's salary affected by his new job with Starbucks?
(a) It is decreased by a small amount.
(b) It is increased by a large amount.
(c) It is decreased by a large amaount.
(d) It increased by a small amount.
Short Answer Questions
1. What part of New York did Howard grow up in during the 1960s?
2. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?
3. When was the first Starbucks store opened in Chicago?
4. What approach does Howard take when dealing with customer requests?
5. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?
Short Essay Questions
1. What are the responsibilities of the three main people who run Starbucks in 1990?
2. How does Howard convince Jerry Baldwin to begin serving espressos, and what leads him to leave Starbucks?
3. Why does Howard find merging Starbucks and Il Giornale to be challenging, and who does he hire to help with the operations, finance, and human resources?
4. What is Howard's intent with Il Giornale, and how does he receive the money needed for the business' expansion plan?
5. How successful is Il Giornale, and what leads Howard to purchase Starbucks?
6. What state is the Starbucks company in when Howard returns as the new CEO?
7. Why does Howard travel back to Italy with Gordon and what is the result of their trip?
8. How does the death of his father change the way Howard remembers him?
9. What is Bean Stock and how is it introduced?
10. What happens to Howard's father that causes him to rethink his move to Seattle?
This section contains 946 words (approx. 4 pages at 300 words per page) |
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