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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What does Howard promise in order to earn the Starbucks employees' trust?
(a) Honesty and a certain degree of openness.
(b) Honesty, openness, and reliability.
(c) Openness and reliability.
(d) Honesty and openness.

2. What does Howard believe a business should have at its core?
(a) Executive input.
(b) A good product.
(c) Financial investors.
(d) A good example to follow.

3. What type of business did Dave Olsen have before meeting Howard?
(a) A university coffeehouse.
(b) A university deli.
(c) A coffeemaker manufacturing company.
(d) A tea brewer manufacturing company.

4. When does Howard report the first profitable year for Starbucks?
(a) October 1990.
(b) October 1991.
(c) November 1990.
(d) November 1991.

5. What company does Howard work for after graduating from college and returning to New York?
(a) Toyota Motor Corporation.
(b) Xerox Corporation.
(c) Bristol-Myers Company.
(d) PepsiCo, Inc..

Short Answer Questions

1. How does Howard feel about his father while growing up?

2. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?

3. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?

4. How much money does Howard estimate it will take to launch his new coffee house business?

5. What position does Arnie Prentice hold when he invests in Il Giornale?

Short Essay Questions

1. How long has Starbucks been open before Howard discovers it, and how does he first hear about the company?

2. What is the risk of serving Starbucks coffee outside of the company and what exception does Howard make?

3. Who is Dave Olsen and what does he bring to Il Giornale?

4. How does Howard raise enough money to open the first Il Giornale store?

5. What state is the Starbucks company in when Howard returns as the new CEO?

6. After college, what is Howard's first sales job, and how does he meet his future wife?

7. How is the design and logo of Starbucks updated for the merger of both companies?

8. What atmosphere does Howard strive to create at Starbucks?

9. Why does Howard travel back to Italy with Gordon and what is the result of their trip?

10. How does the death of his father change the way Howard remembers him?

(see the answer keys)

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