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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What does Dave Olsen contribute to Howard's vision for Il Giornale?
(a) Financing.
(b) Marketing.
(c) Advertising.
(d) Operations.

2. What elements of Italy is Howard trying to interject into America with Il Giornale?
(a) Romance, style, and adventure.
(b) Romance and adventure.
(c) Romance and style.
(d) Style and adventure.

3. What point does Howard make in response to the less than positive reaction that his new employee plan receives from board members?
(a) It will increase store profits.
(b) It will eliminate employee theft.
(c) It will increase employee loyalty.
(d) It will prevent employee lawsuits.

4. Which one of the following is not one of the things Howard proposes the company needs to expand successfully?
(a) A new company logo.
(b) A sales tracking system for all stores.
(c) A world class roasting facility.
(d) A management team.

5. When does Howard report the first profitable year for Starbucks?
(a) November 1990.
(b) November 1991.
(c) October 1990.
(d) October 1991.

Short Answer Questions

1. How long has Howard been working at Starbucks when he takes his first trip to Italy?

2. As Howard, Orin, and Howard Behar are running the company, how does Howard feel about franchising?

3. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?

4. What was the first city in California to receive a Starbucks store in 1992?

5. How often does the Starbucks Mission Review Team meet?

Short Essay Questions

1. How did Howard feel about his father while growing up?

2. How does Howard learn the value of honoring customer requests?

3. How long has Starbucks been open before Howard discovers it, and how does he first hear about the company?

4. What atmosphere does Howard strive to create at Starbucks?

5. Which two tenets does Howard keep intact as he begins to expand Starbucks to include other people?

6. What does H2O refer to in the Starbucks company?

7. Where is Jeff Brotman from and what does Howard learn from him?

8. What was Howard Schultz's childhood like?

9. What happens to Howard's father that causes him to rethink his move to Seattle?

10. Why does Howard create a Mission Statement and a Mission Review Team for Starbucks?

(see the answer keys)

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