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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How much older than Howard is Orin Smith?
(a) Ten years.
(b) Five years.
(c) Twenty years.
(d) Fifteen years.

2. How much does Ron Margolis invest in Il Giornale?
(a) $100,000.
(b) $150,000.
(c) $250,000.
(d) $200,000.

3. What profession does Ron Margolis, the first investor of Il Giornale, have?
(a) Optometrist.
(b) Chiropractor.
(c) Pediatrican.
(d) Obstetrician.

4. When was the third Il Giornale store opened?
(a) September 1988.
(b) June 1987.
(c) July 1988.
(d) April 1987.

5. Which one of the following does Howard agree to let serve Starbucks coffee to their clients?
(a) Restaurants.
(b) Donut stores.
(c) Airlines.
(d) Grocery stores.

Short Answer Questions

1. At Starbucks, what kind of product does Howard strive to deliver?

2. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?

3. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?

4. Which University granted Howard a scholarship?

5. What does Howard not count on when first taking over as the CEO of Starbucks?

Short Essay Questions

1. What atmosphere does Howard strive to create at Starbucks?

2. How do Jerry Baldwin and Gordon Bowker help Howard launch his new idea for cafes after he leaves Starbucks?

3. How does the original Starbucks develop its name and logo?

4. After college, what is Howard's first sales job, and how does he meet his future wife?

5. What state is the Starbucks company in when Howard returns as the new CEO?

6. How successful is Il Giornale, and what leads Howard to purchase Starbucks?

7. What is Bean Stock and how is it introduced?

8. How does the purchase of Peet's Coffee and Tea divide the Starbucks company?

9. How long does it take Howard to join Starbucks and what are some of the sacrifices he makes to work for the company?

10. What happens to Howard's father that causes him to rethink his move to Seattle?

(see the answer keys)

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