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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. At Starbucks, what kind of product does Howard strive to deliver?
(a) One that is exactly what the customers want.
(b) One that is slightly less than what the customers know they want.
(c) One that is better than what the customers know they want.
(d) One that sells well, regardless of what the customers want.

2. How long does Howard stay in Europe for his training with Hammarplast?
(a) Six years.
(b) Three months.
(c) Three years.
(d) Six months.

3. How is Howard's salary affected by his new job with Starbucks?
(a) It is decreased by a small amount.
(b) It is increased by a large amount.
(c) It is decreased by a large amaount.
(d) It increased by a small amount.

4. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?
(a) $850,000.
(b) $750,000.
(c) $650,000.
(d) $950,000.

5. How much money does Jerry Baldwin invest in Howard's coffee houses?
(a) $100,000.
(b) $150,000.
(c) $250,000.
(d) $200,000.

Short Answer Questions

1. Responding to the success of existent stores, how many Starbucks stores does Howard open in 1990?

2. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?

3. Where was the third Il Giornale store opened?

4. Which sports team does Howard's father take the family to see?

5. Who suggests the name, Il Giornale, for Howard's new coffee houses?

Short Essay Questions

1. As a result of a major financial loss, what three things does Howard outline for Starbucks' road back to success?

2. How does the death of his father change the way Howard remembers him?

3. Who is Dave Olsen and what does he bring to Il Giornale?

4. How does Howard begin opening Starbucks stores in other states and what issue does he overcome in the process?

5. How do Jerry Baldwin and Gordon Bowker help Howard launch his new idea for cafes after he leaves Starbucks?

6. What is Bean Stock and how is it introduced?

7. Why does Howard create a Mission Statement and a Mission Review Team for Starbucks?

8. What is Howard's intent with Il Giornale, and how does he receive the money needed for the business' expansion plan?

9. Where is Jeff Brotman from and what does Howard learn from him?

10. What atmosphere does Howard strive to create at Starbucks?

(see the answer keys)

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