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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What are the preconceived notions that Howard encounters from other Starbucks employees?
(a) Howard will be a negative hire for the company.
(b) Howard is not intelligent enough to work at the company.
(c) Howard will be a positive hire for the company.
(d) Howard is too intelligent to work at the company.

2. How much money does Jerry Baldwin invest in Howard's coffee houses?
(a) $100,000.
(b) $150,000.
(c) $250,000.
(d) $200,000.

3. What position is Orin Smith hired for?
(a) Chief Financial Officer.
(b) District Manager.
(c) Chief Executive Officer.
(d) Advertising Consultant.

4. How does Howard describe the service in Starbucks stores when he first begins working there?
(a) Rude.
(b) Arrogant.
(c) Friendly.
(d) Emphatic.

5. What year does Howard introduce the employee stock option at Starbucks?
(a) 1991.
(b) 1990.
(c) 1993.
(d) 1992.

Short Answer Questions

1. How much money does Howard estimate it will take to launch his new coffee house business?

2. What profession does Ron Margolis, the first investor of Il Giornale, have?

3. How much does Ron Margolis invest in Il Giornale?

4. Who makes up the Mission Review Team of Starbucks?

5. What decision does Howard make about the way he thinks of his father?

Short Essay Questions

1. How does the purchase of Peet's Coffee and Tea divide the Starbucks company?

2. What is Howard's initial impression of Starbucks?

3. What is Howard's intent with Il Giornale, and how does he receive the money needed for the business' expansion plan?

4. How does the death of his father change the way Howard remembers him?

5. What life changing events happen to Howard while he takes his first trip to Italy?

6. How does Howard convince Jerry Baldwin to begin serving espressos, and what leads him to leave Starbucks?

7. Which two tenets does Howard keep intact as he begins to expand Starbucks to include other people?

8. Who is Dave Olsen and what does he bring to Il Giornale?

9. What was Howard Schultz's childhood like?

10. How does Howard raise enough money to open the first Il Giornale store?

(see the answer keys)

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