View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. When was the first Starbucks store opened in Chicago?
(a) January 1988.
(b) October 1987.
(c) March 1988.
(d) November 1987.

2. What is Howard Schultz's position at Starbucks?
(a) CEO.
(b) District Manager.
(c) Manager.
(d) Vice President.

3. Which one of the following is not included in the examples that Howard gives of gathering places that America once had?
(a) Barber shops.
(b) Taverns.
(c) Beauty parlors.
(d) Pizzerias.

4. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?
(a) Financial responsibility.
(b) The company's soul.
(c) Vision.
(d) Silent partner.

5. Where is the housewares show that Howard attends in Italy?
(a) Napoli.
(b) Rome.
(c) Sicily.
(d) Milan.

Short Answer Questions

1. What company does Howard work for after graduating from college and returning to New York?

2. What term does Howard use to replace "employees" after the introduction of the employee stock option?

3. Where is the second Il Giornale store opened?

4. How long was the original Starbucks in business before Howard hears about the company?

5. What year does Howard realize that his idea of cafe style coffee houses is taking off?

Short Essay Questions

1. Which two tenets does Howard keep intact as he begins to expand Starbucks to include other people?

2. Who is Dave Olsen and what does he bring to Il Giornale?

3. What causes Howard to hire Orin Smith?

4. How does Howard first escape from the projects?

5. What is the risk of serving Starbucks coffee outside of the company and what exception does Howard make?

6. How long has Starbucks been open before Howard discovers it, and how does he first hear about the company?

7. What is Bean Stock and how is it introduced?

8. How do Jerry Baldwin and Gordon Bowker help Howard launch his new idea for cafes after he leaves Starbucks?

9. What is Howard's intent with Il Giornale, and how does he receive the money needed for the business' expansion plan?

10. What state is the Starbucks company in when Howard returns as the new CEO?

(see the answer keys)

This section contains 768 words (approx. 3 pages at 300 words per page) View a FREE sample