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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Under Howard's new plan, what is the minimum hours per week that a Starbucks employee has to work in order to receive health care benefits?
(a) Twenty.
(b) Thirty.
(c) Twenty five.
(d) Thirty five.

2. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?
(a) Creativity and respect.
(b) Integrity and respect.
(c) Creativity and innovation.
(d) Integrity and innovation.

3. Where is there a potential disaster in the coffee business?
(a) In coffee brewing, but not roasting or serving.
(b) In coffee roasting and brewing, but not serving.
(c) In coffee roasting, brewing, and serving.
(d) In coffee roasting, but not brewing or serving.

4. How much older than Howard is Orin Smith?
(a) Ten years.
(b) Five years.
(c) Fifteen years.
(d) Twenty years.

5. When was the first Starbucks store opened in Chicago?
(a) March 1988.
(b) October 1987.
(c) November 1987.
(d) January 1988.

Short Answer Questions

1. How does the acquisition of another company affect the employees at Starbucks?

2. What does Howard observe about the espresso bars he visits in Italy?

3. What type of business does Sheri give up before moving to the Northwest?

4. Which company did Jeff Brotman found before helping Howard with Starbucks?

5. What does Howard promise in order to earn the Starbucks employees' trust?

Short Essay Questions

1. What founding principles does Howard intend to keep with all aspects of the company?

2. What is the purpose of Howard's new health care plan for Starbucks and why is it met with resistance?

3. After college, what is Howard's first sales job, and how does he meet his future wife?

4. How does the purchase of Peet's Coffee and Tea divide the Starbucks company?

5. How is the design and logo of Starbucks updated for the merger of both companies?

6. What atmosphere does Howard strive to create at Starbucks?

7. How did Howard feel about his father while growing up?

8. How does the death of his father change the way Howard remembers him?

9. How does Howard begin opening Starbucks stores in other states and what issue does he overcome in the process?

10. How long has Starbucks been open before Howard discovers it, and how does he first hear about the company?

(see the answer keys)

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