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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Wall Street Measures a Company's Price, Not Its Value and As Long As You're Reinventing, How About Reinventing Yourself?.

Multiple Choice Questions

1. When was the third Il Giornale store opened?
(a) July 1988.
(b) April 1987.
(c) September 1988.
(d) June 1987.

2. What is Orin's part of the Starbucks trio?
(a) Silent partner.
(b) The company's soul.
(c) Vision.
(d) Financial responsibility.

3. What season in 1983 does Howard take his first trip to Italy?
(a) Fall.
(b) Summer.
(c) Winter.
(d) Spring.

4. Where was the third Il Giornale store opened?
(a) Seattle.
(b) Spokane.
(c) Tacoma.
(d) Vancouver.

5. Which one of the following does Howard agree to let serve Starbucks coffee to their clients?
(a) Donut stores.
(b) Restaurants.
(c) Airlines.
(d) Grocery stores.

Short Answer Questions

1. What position does Howard hire Lawrence Maltz for?

2. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?

3. How many more stores does Howard open in Chicago to prove that it can catch on in that market?

4. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?

5. What approach does Howard take when dealing with customer requests?

(see the answer key)

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