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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Wall Street Measures a Company's Price, Not Its Value and As Long As You're Reinventing, How About Reinventing Yourself?.

Multiple Choice Questions

1. As the company continues to expand rapidly, which Washington city does Howard choose to open another roasting plant?
(a) Everett.
(b) Yakima.
(c) Kent.
(d) Bellingham.

2. In order to spend more time with his family, what title does Howard give to Orin in 1994?
(a) Vice President.
(b) President and Chief Operating Officer.
(c) President and Chief Executive Officer.
(d) Executive Partner.

3. Where was the third Il Giornale store opened?
(a) Spokane.
(b) Seattle.
(c) Tacoma.
(d) Vancouver.

4. When does Starbucks open its first store on the East Coast?
(a) April, 1993.
(b) November, 1992.
(c) March, 1993.
(d) December, 1992.

5. What type of business did Dave Olsen have before meeting Howard?
(a) A university coffeehouse.
(b) A tea brewer manufacturing company.
(c) A coffeemaker manufacturing company.
(d) A university deli.

Short Answer Questions

1. Where is there a potential disaster in the coffee business?

2. What does Howard not count on when first taking over as the CEO of Starbucks?

3. How much older than Howard is Orin Smith?

4. What does Howard observe about the espresso bars he visits in Italy?

5. When does the first Il Giornale store open?

(see the answer key)

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