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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Wall Street Measures a Company's Price, Not Its Value and As Long As You're Reinventing, How About Reinventing Yourself?.

Multiple Choice Questions

1. What date does Starbucks finally go public?
(a) September 18, 1992.
(b) November 18, 1992.
(c) June 26, 1992.
(d) July 26, 1992.

2. When was the third Il Giornale store opened?
(a) June 1987.
(b) July 1988.
(c) April 1987.
(d) September 1988.

3. What does Howard not count on when first taking over as the CEO of Starbucks?
(a) The low morale of the employees.
(b) The jealousy of other executives.
(c) The lack of money for development.
(d) The extra responsibilities of a CEO.

4. What type of business did Dave Olsen have before meeting Howard?
(a) A university deli.
(b) A university coffeehouse.
(c) A tea brewer manufacturing company.
(d) A coffeemaker manufacturing company.

5. How is Howard's salary affected by his new job with Starbucks?
(a) It is increased by a large amount.
(b) It is decreased by a large amaount.
(c) It is decreased by a small amount.
(d) It increased by a small amount.

Short Answer Questions

1. How does Howard describe Sheri's support?

2. What does Howard promise in order to earn the Starbucks employees' trust?

3. When does Starbucks open its first store on the East Coast?

4. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?

5. When the decision to take Starbucks public is announced, what does Howard feel most investment banks do not understand?

(see the answer key)

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