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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Wall Street Measures a Company's Price, Not Its Value and As Long As You're Reinventing, How About Reinventing Yourself?.

Multiple Choice Questions

1. Hired in 1991 to take Starbucks public, which firm does Dan Levitan work with?
(a) Goldman Sachs.
(b) Wells Fargo.
(c) Thomas Weisel Partners.
(d) Wertheim Schroder.

2. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?
(a) Making their stores bigger for increased safety.
(b) Replacing all sugar packets with a healthy alternative.
(c) Including low fat or skim milk in their drinks.
(d) Hiring more employees to serve customers faster.

3. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?
(a) It is rejected by the store employees, but supported by the owner.
(b) It is rejected by the executives.
(c) It is supported by the store employees.
(d) It is supported by the executives, but rejected by the owner.

4. How is Howard's salary affected by his new job with Starbucks?
(a) It is increased by a large amount.
(b) It increased by a small amount.
(c) It is decreased by a large amaount.
(d) It is decreased by a small amount.

5. What year does Howard leave Starbucks to open his own espresso cafes?
(a) 1985.
(b) 1984.
(c) 1986.
(d) 1983.

Short Answer Questions

1. What does Howard observe about the espresso bars he visits in Italy?

2. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?

3. What was the first city in California to receive a Starbucks store in 1992?

4. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?

5. What does Dave Olsen contribute to Howard's vision for Il Giornale?

(see the answer key)

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