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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Wall Street Measures a Company's Price, Not Its Value and As Long As You're Reinventing, How About Reinventing Yourself?.

Multiple Choice Questions

1. How is Starbucks listed on the NASDAQ stock exchange in New York City?
(a) SBUX.
(b) SBCI.
(c) SBCC.
(d) SBIU.

2. What date does Starbucks finally go public?
(a) June 26, 1992.
(b) July 26, 1992.
(c) November 18, 1992.
(d) September 18, 1992.

3. Joining Howard and Orin, what is Howard Behar's role in the company?
(a) The company's soul.
(b) Vision.
(c) Financial responsibility.
(d) Silent partner.

4. What does Howard believe a business should have at its core?
(a) A good product.
(b) Financial investors.
(c) Executive input.
(d) A good example to follow.

5. At the time Howard visits Italy, what type of coffee is Starbucks selling?
(a) Mostly brewed, but some loose bean.
(b) Loose bean.
(c) Brewed.
(d) Mostly loose bean, but some brewed.

Short Answer Questions

1. What part of the original Starbucks logo does Howard keep for the new company?

2. As Howard turns forty, what magazine features his picture on the cover?

3. How much does Ron Margolis invest in Il Giornale?

4. When does Starbucks open its first store on the East Coast?

5. In order to spend more time with his family, what title does Howard give to Orin in 1994?

(see the answer key)

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