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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Wall Street Measures a Company's Price, Not Its Value and As Long As You're Reinventing, How About Reinventing Yourself?.

Multiple Choice Questions

1. As Howard turns forty, what magazine features his picture on the cover?
(a) Money.
(b) Forbes.
(c) The Economist.
(d) Fortune.

2. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?
(a) Including low fat or skim milk in their drinks.
(b) Hiring more employees to serve customers faster.
(c) Making their stores bigger for increased safety.
(d) Replacing all sugar packets with a healthy alternative.

3. What season in 1983 does Howard take his first trip to Italy?
(a) Fall.
(b) Summer.
(c) Winter.
(d) Spring.

4. How does Howard describe the service in Starbucks stores when he first begins working there?
(a) Emphatic.
(b) Rude.
(c) Arrogant.
(d) Friendly.

5. What year does Howard leave Starbucks to open his own espresso cafes?
(a) 1986.
(b) 1985.
(c) 1984.
(d) 1983.

Short Answer Questions

1. How does Howard consider the task of meeting the expectations of Wall Street after the company goes public?

2. When does the first Il Giornale store open?

3. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?

4. What type of business does Sheri give up before moving to the Northwest?

5. Who suggests the name, Il Giornale, for Howard's new coffee houses?

(see the answer key)

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