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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Wall Street Measures a Company's Price, Not Its Value and As Long As You're Reinventing, How About Reinventing Yourself?.

Multiple Choice Questions

1. At the time Howard visits Italy, what type of coffee is Starbucks selling?
(a) Brewed.
(b) Mostly loose bean, but some brewed.
(c) Loose bean.
(d) Mostly brewed, but some loose bean.

2. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?
(a) Including low fat or skim milk in their drinks.
(b) Making their stores bigger for increased safety.
(c) Replacing all sugar packets with a healthy alternative.
(d) Hiring more employees to serve customers faster.

3. What was the first city in California to receive a Starbucks store in 1992?
(a) Sacramento.
(b) San Diego.
(c) San Francisco.
(d) Los Angeles.

4. What town opens Starbucks' first East Coast store?
(a) Brentwood.
(b) Wilmington.
(c) Newport.
(d) Washington, D.C.

5. Responding to the success of existent stores, how many Starbucks stores does Howard open in 1990?
(a) Forty.
(b) Fifty.
(c) Thirty.
(d) Twenty.

Short Answer Questions

1. What is Orin's part of the Starbucks trio?

2. How does Howard describe Sheri's support?

3. What does Howard promise in order to earn the Starbucks employees' trust?

4. Where is there a potential disaster in the coffee business?

5. Which espresso machine manufacturer does Howard seek as an investor for his new business?

(see the answer key)

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