View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Wall Street Measures a Company's Price, Not Its Value and As Long As You're Reinventing, How About Reinventing Yourself?.

Multiple Choice Questions

1. How is Howard's salary affected by his new job with Starbucks?
(a) It is decreased by a small amount.
(b) It is decreased by a large amaount.
(c) It is increased by a large amount.
(d) It increased by a small amount.

2. Who suggests the name, Il Giornale, for Howard's new coffee houses?
(a) Jerry Baldwin.
(b) Ron Margolis.
(c) Gordon Bowker.
(d) Arnie Prentice.

3. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?
(a) He is in charge of Starbuck's retail operations.
(b) He is in charge of Starbuck's promotions.
(c) He is a lawyer in Chicago.
(d) He is a member of the Chicago City Council.

4. According to Howard Behar, what can cause a company to lose sales?
(a) An excessive amount of employees.
(b) A restrictive code of operations.
(c) A lack of employees.
(d) Wasteful spending.

5. As Howard turns forty, what magazine features his picture on the cover?
(a) Fortune.
(b) The Economist.
(c) Forbes.
(d) Money.

Short Answer Questions

1. When does Starbucks open its first store on the East Coast?

2. What date is the modern day Starbucks born?

3. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?

4. When was the first Starbucks store opened in Chicago?

5. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?

(see the answer key)

This section contains 248 words (approx. 1 page at 300 words per page) View a FREE sample