View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Wall Street Measures a Company's Price, Not Its Value and As Long As You're Reinventing, How About Reinventing Yourself?.

Multiple Choice Questions

1. What year does Howard realize that his idea of cafe style coffee houses is taking off?
(a) 1986.
(b) 1987.
(c) 1988.
(d) 1989.

2. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?
(a) Creativity and innovation.
(b) Creativity and respect.
(c) Integrity and innovation.
(d) Integrity and respect.

3. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?
(a) Vision.
(b) The company's soul.
(c) Silent partner.
(d) Financial responsibility.

4. What does Howard not count on when first taking over as the CEO of Starbucks?
(a) The lack of money for development.
(b) The extra responsibilities of a CEO.
(c) The jealousy of other executives.
(d) The low morale of the employees.

5. What part of the original Starbucks logo does Howard keep for the new company?
(a) The slogan.
(b) The mermaid.
(c) The font.
(d) The stars.

Short Answer Questions

1. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?

2. How is Howard's salary affected by his new job with Starbucks?

3. What is the prognosis of Howard's father's condition after Howard moves to Seattle?

4. What date is the modern day Starbucks born?

5. What type of business did Dave Olsen have before meeting Howard?

(see the answer key)

This section contains 250 words (approx. 1 page at 300 words per page) View a FREE sample