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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Wall Street Measures a Company's Price, Not Its Value and As Long As You're Reinventing, How About Reinventing Yourself?.

Multiple Choice Questions

1. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?
(a) Thirty five.
(b) Twenty one.
(c) Eleven.
(d) Five.

2. What was the first city in California to receive a Starbucks store in 1992?
(a) Sacramento.
(b) San Diego.
(c) San Francisco.
(d) Los Angeles.

3. How long has Howard been working at Starbucks when he takes his first trip to Italy?
(a) One month.
(b) Two years.
(c) One year.
(d) Two months.

4. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?
(a) HH&O.
(b) H2O.
(c) O2H.
(d) HOH.

5. When was the third Il Giornale store opened?
(a) April 1987.
(b) September 1988.
(c) July 1988.
(d) June 1987.

Short Answer Questions

1. What position does Arnie Prentice hold when he invests in Il Giornale?

2. Where is the second Il Giornale store opened?

3. Which espresso machine manufacturer does Howard seek as an investor for his new business?

4. What approach does Howard take when dealing with customer requests?

5. Where was the third Il Giornale store opened?

(see the answer key)

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