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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Wall Street Measures a Company's Price, Not Its Value and As Long As You're Reinventing, How About Reinventing Yourself?.

Multiple Choice Questions

1. How much money does Howard estimate it will take to launch his new coffee house business?
(a) $170,000.
(b) $270,000.
(c) $2.7 million.
(d) $1.7 million.

2. Who suggests the name, Il Giornale, for Howard's new coffee houses?
(a) Ron Margolis.
(b) Arnie Prentice.
(c) Jerry Baldwin.
(d) Gordon Bowker.

3. How long has Howard been working at Starbucks when he takes his first trip to Italy?
(a) Two months.
(b) One month.
(c) One year.
(d) Two years.

4. Joining Howard and Orin, what is Howard Behar's role in the company?
(a) Vision.
(b) The company's soul.
(c) Silent partner.
(d) Financial responsibility.

5. How much money does Howard need to raise in order to purchase Starbucks?
(a) Four million dollars.
(b) Five million dollars.
(c) Two million dollars.
(d) Three million dollars.

Short Answer Questions

1. What part of the original Starbucks logo does Howard keep for the new company?

2. Which espresso machine manufacturer does Howard seek as an investor for his new business?

3. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?

4. What was the first city in California to receive a Starbucks store in 1992?

5. What elements of Italy is Howard trying to interject into America with Il Giornale?

(see the answer key)

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