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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Wall Street Measures a Company's Price, Not Its Value and As Long As You're Reinventing, How About Reinventing Yourself?.

Multiple Choice Questions

1. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?
(a) He is in charge of Starbuck's promotions.
(b) He is a member of the Chicago City Council.
(c) He is in charge of Starbuck's retail operations.
(d) He is a lawyer in Chicago.

2. Hired in 1991 to take Starbucks public, which firm does Dan Levitan work with?
(a) Goldman Sachs.
(b) Thomas Weisel Partners.
(c) Wells Fargo.
(d) Wertheim Schroder.

3. What is the initial reaction to Starbucks in Chicago?
(a) It is overwhelmingly popular.
(b) It is slightly popular.
(c) It is not overwhelmingly popular.
(d) It is ignored.

4. How many large companies had Howard managed before acquiring Starbucks?
(a) Three.
(b) One.
(c) Two.
(d) None.

5. What are the preconceived notions that Howard encounters from other Starbucks employees?
(a) Howard is not intelligent enough to work at the company.
(b) Howard will be a positive hire for the company.
(c) Howard is too intelligent to work at the company.
(d) Howard will be a negative hire for the company.

Short Answer Questions

1. How does the acquisition of another company affect the employees at Starbucks?

2. What date is the modern day Starbucks born?

3. By incorporating some aspects of the Il Giornale logo, what color is the new Starbucks logo?

4. Where was the third Il Giornale store opened?

5. How much older than Howard is Orin Smith?

(see the answer key)

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