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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Wall Street Measures a Company's Price, Not Its Value and As Long As You're Reinventing, How About Reinventing Yourself?.

Multiple Choice Questions

1. By incorporating some aspects of the Il Giornale logo, what color is the new Starbucks logo?
(a) Red.
(b) Blue.
(c) Brown.
(d) Green.

2. What type of business did Dave Olsen have before meeting Howard?
(a) A tea brewer manufacturing company.
(b) A coffeemaker manufacturing company.
(c) A university coffeehouse.
(d) A university deli.

3. How does Howard describe the service in Starbucks stores when he first begins working there?
(a) Rude.
(b) Emphatic.
(c) Arrogant.
(d) Friendly.

4. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The purchase of several company owned vans.
(b) The development of special bags that lock in moisture and air.
(c) The coffee freezing process.
(d) The online advertising.

5. What was the first city in California to receive a Starbucks store in 1992?
(a) San Francisco.
(b) Sacramento.
(c) San Diego.
(d) Los Angeles.

Short Answer Questions

1. Where was the third Il Giornale store opened?

2. What are the preconceived notions that Howard encounters from other Starbucks employees?

3. At Starbucks, what kind of product does Howard strive to deliver?

4. What date does Starbucks finally go public?

5. Who suggests the name, Il Giornale, for Howard's new coffee houses?

(see the answer key)

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