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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Wall Street Measures a Company's Price, Not Its Value and As Long As You're Reinventing, How About Reinventing Yourself?.

Multiple Choice Questions

1. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The coffee freezing process.
(b) The online advertising.
(c) The purchase of several company owned vans.
(d) The development of special bags that lock in moisture and air.

2. What type of business did Dave Olsen have before meeting Howard?
(a) A coffeemaker manufacturing company.
(b) A university coffeehouse.
(c) A tea brewer manufacturing company.
(d) A university deli.

3. What does Howard observe about the espresso bars he visits in Italy?
(a) They cater to the upper class only.
(b) They are a comfortable gathering place.
(c) They are places with limited seating.
(d) They close early on most nights.

4. Hired in 1991 to take Starbucks public, which firm does Dan Levitan work with?
(a) Thomas Weisel Partners.
(b) Goldman Sachs.
(c) Wells Fargo.
(d) Wertheim Schroder.

5. As Howard turns forty, what magazine features his picture on the cover?
(a) Forbes.
(b) Fortune.
(c) Money.
(d) The Economist.

Short Answer Questions

1. What does Howard believe a business should have at its core?

2. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?

3. How does Howard describe Sheri's support?

4. When was the first Starbucks store opened in Chicago?

5. Which one of the following is not included in the examples that Howard gives of gathering places that America once had?

(see the answer key)

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