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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Wall Street Measures a Company's Price, Not Its Value and As Long As You're Reinventing, How About Reinventing Yourself?.

Multiple Choice Questions

1. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?
(a) Colon cancer.
(b) Throat cancer.
(c) Bone cancer.
(d) Lung cancer.

2. How much money does Howard estimate it will take to launch his new coffee house business?
(a) $1.7 million.
(b) $170,000.
(c) $2.7 million.
(d) $270,000.

3. Where was the third Il Giornale store opened?
(a) Seattle.
(b) Spokane.
(c) Vancouver.
(d) Tacoma.

4. How long does it take Howard to convince Starbucks to begin serving espresso?
(a) One year.
(b) One week.
(c) One day.
(d) One month.

5. What does Howard not count on when first taking over as the CEO of Starbucks?
(a) The lack of money for development.
(b) The jealousy of other executives.
(c) The extra responsibilities of a CEO.
(d) The low morale of the employees.

Short Answer Questions

1. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?

2. Which espresso machine manufacturer does Howard seek as an investor for his new business?

3. How does Howard consider the task of meeting the expectations of Wall Street after the company goes public?

4. At the time Howard visits Italy, what type of coffee is Starbucks selling?

5. Where is there a potential disaster in the coffee business?

(see the answer key)

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