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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. What position does Arnie Prentice hold when he invests in Il Giornale?
(a) Executive Consultant of a Seattle advertising firm.
(b) District Manager of a Seattle manufacturing firm.
(c) CEO of a Seattle law firm.
(d) Co-Chairman of a Seattle financial services firm.

2. Which one of the following is not included in the examples that Howard gives of gathering places that America once had?
(a) Beauty parlors.
(b) Taverns.
(c) Pizzerias.
(d) Barber shops.

3. Which shoe company did Scott Bedbury work at before joining Starbucks?
(a) Adidas.
(b) Keds.
(c) Nike.
(d) Converse.

4. As the CEO of Starbucks, who is Howard's primary responsibility directed towards?
(a) Only customers and partners.
(b) Partners, customers, and shareholders.
(c) Only customers and shareholders.
(d) Only customers.

5. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?
(a) Replacing all sugar packets with a healthy alternative.
(b) Including low fat or skim milk in their drinks.
(c) Hiring more employees to serve customers faster.
(d) Making their stores bigger for increased safety.

Short Answer Questions

1. How does Howard consider the task of meeting the expectations of Wall Street after the company goes public?

2. How many years does it take Howard to convince the board to work with Don and his coffee extract?

3. What country are the detractors that accuse Starbucks of paying too little for their coffee from?

4. How much older than Howard is Orin Smith?

5. Where was the third Il Giornale store opened?

(see the answer key)

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