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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. What type of business does Sheri give up before moving to the Northwest?
(a) Interior design.
(b) Advertising.
(c) Fashion design.
(d) Photography.

2. What year does United Airlines begin serving Starbucks coffee on its flights?
(a) 1997.
(b) 1994.
(c) 1996.
(d) 1995.

3. What type of music is featured on the CDs that Starbucks begins selling?
(a) Classical.
(b) Soft Rock.
(c) Jazz.
(d) Piano Ballads.

4. How much does Ron Margolis invest in Il Giornale?
(a) $150,000.
(b) $100,000.
(c) $250,000.
(d) $200,000.

5. At the time Howard visits Italy, what type of coffee is Starbucks selling?
(a) Mostly loose bean, but some brewed.
(b) Brewed.
(c) Mostly brewed, but some loose bean.
(d) Loose bean.

Short Answer Questions

1. Based on United Airlines' estimates, how many of their customers request coffee during the flights?

2. What does Dave Olsen contribute to Howard's vision for Il Giornale?

3. How long did it take Starbucks and United Airlines to fix the problem and raise the quality of the coffee served on flights?

4. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?

5. How does the interior design department at Starbucks select the decor for stores?

(see the answer key)

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