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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. Why does Howard take the risk of allowing people outside of Starbucks to brew and serve their coffee on airplanes?
(a) The chance to reach people who have not tried Starbucks.
(b) The other executives convinced him.
(c) The stockholders of the company made it mandatory.
(d) The airlines offered a large commission on top of the profits.

2. What year does Howard leave Starbucks to open his own espresso cafes?
(a) 1985.
(b) 1984.
(c) 1986.
(d) 1983.

3. Where was the third Il Giornale store opened?
(a) Vancouver.
(b) Tacoma.
(c) Spokane.
(d) Seattle.

4. When does the first Il Giornale store open?
(a) February 1987.
(b) July 1986.
(c) April 1986.
(d) September 1987.

5. What part of New York did Howard grow up in during the 1960s?
(a) Albany.
(b) Brooklyn.
(c) Queens.
(d) Manhattan.

Short Answer Questions

1. What is Orin's part of the Starbucks trio?

2. How does Howard feel about his father while growing up?

3. What year is it when Howard begins to look for people with skills different than his own?

4. Why does Howard insists that Starbucks remain company-owned and not franchised?

5. Where is there a potential disaster in the coffee business?

(see the answer key)

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