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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. How does Howard consider the task of meeting the expectations of Wall Street after the company goes public?
(a) Easy.
(b) Daunting.
(c) Confusing.
(d) Impossible.

2. What sport does Howard play in hopes of one day leaving the projects?
(a) Baseball.
(b) Football.
(c) Basketball.
(d) Tennis.

3. What elements of Italy is Howard trying to interject into America with Il Giornale?
(a) Romance, style, and adventure.
(b) Romance and style.
(c) Romance and adventure.
(d) Style and adventure.

4. How long does Howard stay in Europe for his training with Hammarplast?
(a) Six months.
(b) Three years.
(c) Three months.
(d) Six years.

5. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?
(a) Six weeks.
(b) Two weeks.
(c) Six months.
(d) Two months.

Short Answer Questions

1. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?

2. Bringing the story full circle, what reference does Howard make at the book's conclusion?

3. Which one of the following is not one of the flavors of Starbucks coffee flavored ice cream?

4. What does Howard not count on when first taking over as the CEO of Starbucks?

5. What country experiences a severe frost that puts the coffee bean industry in jeopardy?

(see the answer key)

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