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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. How many years does it take Howard to convince the board to work with Don and his coffee extract?
(a) Four.
(b) Two.
(c) Three.
(d) One.

2. Where do Howard and Sheri live while he is working at Hammarplast?
(a) Queens.
(b) Brooklyn.
(c) Long Island.
(d) Manhattan.

3. How long does Howard stay in Europe for his training with Hammarplast?
(a) Six years.
(b) Three years.
(c) Three months.
(d) Six months.

4. How does the acquisition of another company affect the employees at Starbucks?
(a) There is a decrease in employee mistakes.
(b) There is an increase in employee mistakes.
(c) There is a decrease in employee loyalty.
(d) There is an increase in employee loyalty.

5. Which music company does Howard work with to produce the compilation CDs that are sold in Starbucks stores?
(a) RedEye Music.
(b) AEI Music.
(c) Koch Entertainment.
(d) Infinity Music.

Short Answer Questions

1. When does Howard travel back to New York to see his father?

2. How does Howard consider the task of meeting the expectations of Wall Street after the company goes public?

3. How long has Howard been working at Starbucks when he takes his first trip to Italy?

4. Which principles does Howard think will continue to drive Starbucks' success?

5. What is Howard hoping to reduce with his new plan for employees?

(see the answer key)

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