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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. What does Howard observe about the espresso bars he visits in Italy?
(a) They are a comfortable gathering place.
(b) They close early on most nights.
(c) They are places with limited seating.
(d) They cater to the upper class only.

2. How long has Howard been working at Starbucks when he takes his first trip to Italy?
(a) One year.
(b) One month.
(c) Two months.
(d) Two years.

3. Which insect does Vincent Eades use in a metaphor to describe the Starbucks way of doing things?
(a) Ant.
(b) Spider.
(c) Grasshopper.
(d) Butterfly.

4. How often does the Starbucks Mission Review Team meet?
(a) Never, it is just a concept.
(b) Every day.
(c) Regularly.
(d) Rarely.

5. Where is there a potential disaster in the coffee business?
(a) In coffee roasting, brewing, and serving.
(b) In coffee roasting and brewing, but not serving.
(c) In coffee brewing, but not roasting or serving.
(d) In coffee roasting, but not brewing or serving.

Short Answer Questions

1. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?

2. Throughout the crisis, what do the Starbucks executives remain committed to providing?

3. By incorporating some aspects of the Il Giornale logo, what color is the new Starbucks logo?

4. What product is Starbucks purchasing from Hammarplast when the company catches Howard's attention?

5. Which one of the following is not a Starbucks product developed from Don's coffee extract base?

(see the answer key)

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