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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. What date is the modern day Starbucks born?
(a) August 18, 1987.
(b) August 14, 1987.
(c) August 12, 1988.
(d) August 16, 1988

2. When was the first Starbucks store opened in Chicago?
(a) January 1988.
(b) October 1987.
(c) November 1987.
(d) March 1988.

3. In a 1996 survey, what percentage of United Airlines coffee drinkers described the Starbucks coffee as excellent?
(a) Fifty one.
(b) Forty one.
(c) Seventy one.
(d) Eighty one.

4. What person is quoted at the very beginning of Chapter 21?
(a) Anthony Robbins.
(b) Donald Trump.
(c) Stephen Covey.
(d) Norman Lear.

5. How many days before his father's death does Howard arrive in New York?
(a) Four.
(b) Two.
(c) Three.
(d) One.

Short Answer Questions

1. What town opens Starbucks' first East Coast store?

2. What is the initial reaction to Starbucks in Chicago?

3. During the disappointing holiday season, how is the design of the packaging changed, making it unacceptable to customers?

4. What is Howard hoping to reduce with his new plan for employees?

5. As Howard turns forty, what magazine features his picture on the cover?

(see the answer key)

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