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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. When does Howard graduate from college?
(a) 1975.
(b) 1978.
(c) 1974.
(d) 1979.

2. As the CEO of Starbucks, who is Howard's primary responsibility directed towards?
(a) Only customers.
(b) Only customers and shareholders.
(c) Only customers and partners.
(d) Partners, customers, and shareholders.

3. Which insect does Vincent Eades use in a metaphor to describe the Starbucks way of doing things?
(a) Butterfly.
(b) Ant.
(c) Spider.
(d) Grasshopper.

4. At the time Howard visits Italy, what type of coffee is Starbucks selling?
(a) Mostly brewed, but some loose bean.
(b) Loose bean.
(c) Mostly loose bean, but some brewed.
(d) Brewed.

5. How often does the Starbucks Mission Review Team meet?
(a) Every day.
(b) Rarely.
(c) Never, it is just a concept.
(d) Regularly.

Short Answer Questions

1. During the crisis, what country does Starbucks buy a huge quantity of coffee from to stock?

2. What is the focus of the computerized systems installed in Starbucks stores in 1991?

3. What profession does Ron Margolis, the first investor of Il Giornale, have?

4. How does Starbucks add flavor to the coffee it serves?

5. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?

(see the answer key)

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