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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. How many days before his father's death does Howard arrive in New York?
(a) Four.
(b) Two.
(c) Three.
(d) One.

2. What does Howard promise in order to earn the Starbucks employees' trust?
(a) Honesty, openness, and reliability.
(b) Openness and reliability.
(c) Honesty and a certain degree of openness.
(d) Honesty and openness.

3. What position is Orin Smith hired for?
(a) District Manager.
(b) Advertising Consultant.
(c) Chief Financial Officer.
(d) Chief Executive Officer.

4. What does Howard not count on when first taking over as the CEO of Starbucks?
(a) The extra responsibilities of a CEO.
(b) The lack of money for development.
(c) The low morale of the employees.
(d) The jealousy of other executives.

5. What year does Howard introduce the employee stock option at Starbucks?
(a) 1991.
(b) 1992.
(c) 1993.
(d) 1990.

Short Answer Questions

1. Which sports team does Howard's father take the family to see?

2. Bringing the story full circle, what reference does Howard make at the book's conclusion?

3. What date does Starbucks finally go public?

4. How long did it take Starbucks and United Airlines to fix the problem and raise the quality of the coffee served on flights?

5. When the decision to take Starbucks public is announced, what does Howard feel most investment banks do not understand?

(see the answer key)

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