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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. What is the initial reaction to Starbucks in Chicago?
(a) It is overwhelmingly popular.
(b) It is slightly popular.
(c) It is not overwhelmingly popular.
(d) It is ignored.

2. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?
(a) O2H.
(b) H2O.
(c) HOH.
(d) HH&O.

3. What is the employee stock option plan for Starbucks called?
(a) Starbucks Coffee Stock.
(b) Coffee Stock.
(c) Bean Stock.
(d) Starbucks Stock.

4. What does Howard not count on when first taking over as the CEO of Starbucks?
(a) The jealousy of other executives.
(b) The extra responsibilities of a CEO.
(c) The low morale of the employees.
(d) The lack of money for development.

5. What mistake does Starbucks make in stocking the stores for the disastrous season Howard talks about in the end of the book?
(a) They price their gift baskets too high.
(b) They stock expensive espresso machines.
(c) They do not stock enough coffee.
(d) They do not stock enough tea.

Short Answer Questions

1. What is Howard hoping to reduce with his new plan for employees?

2. How much older than Howard is Orin Smith?

3. What percentage of United Airlines passengers tasted their first Starbucks coffee, according to Starbucks' research?

4. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?

5. What sport does Howard play in hopes of one day leaving the projects?

(see the answer key)

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