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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. Under Howard's new plan, what is the minimum hours per week that a Starbucks employee has to work in order to receive health care benefits?
(a) Twenty five.
(b) Twenty.
(c) Thirty five.
(d) Thirty.

2. Which one of the following is not one of the flavors of Starbucks coffee flavored ice cream?
(a) Low Fat Latte.
(b) Italian Roast Coffee.
(c) Double Mint Coffee Chip.
(d) Vanilla Mocha Swirl.

3. What product is Starbucks purchasing from Hammarplast when the company catches Howard's attention?
(a) Tea bag holders.
(b) An espresso machine.
(c) A drip coffeemaker.
(d) Customized coffee mugs.

4. What percentage of United Airlines passengers tasted their first Starbucks coffee, according to Starbucks' research?
(a) Sixteen.
(b) Twenty.
(c) Twelve.
(d) Fourteen.

5. When does Starbucks face the crisis of rising coffee bean costs?
(a) June 1994.
(b) February 1994.
(c) July 1995.
(d) March 1995.

Short Answer Questions

1. During the disappointing holiday season, how is the design of the packaging changed, making it unacceptable to customers?

2. What does Howard observe about the espresso bars he visits in Italy?

3. How long did it take Starbucks and United Airlines to fix the problem and raise the quality of the coffee served on flights?

4. What country are the detractors that accuse Starbucks of paying too little for their coffee from?

5. What is preventing Starbucks from switching to a polystyrene cup?

(see the answer key)

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