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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. When does Howard travel back to New York to see his father?
(a) January 1988.
(b) January 1989.
(c) March 1989.
(d) March 1988.

2. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?
(a) Two.
(b) One.
(c) None.
(d) Three.

3. Which one of the following is not one of the things Howard proposes the company needs to expand successfully?
(a) A new company logo.
(b) A world class roasting facility.
(c) A sales tracking system for all stores.
(d) A management team.

4. What year did Howard open Starbucks stores in Philadelphia, Austin, and Pittsburgh?
(a) 1994.
(b) 1996.
(c) 1995.
(d) 1993.

5. Where was the third Il Giornale store opened?
(a) Seattle.
(b) Tacoma.
(c) Vancouver.
(d) Spokane.

Short Answer Questions

1. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?

2. What position is Orin Smith hired for?

3. What is the initial reaction to Starbucks in Chicago?

4. Which sports team does Howard's father take the family to see?

5. What year does Howard first meet with Pepsi to discuss the mass distribution of Starbucks products?

(see the answer key)

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