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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?
(a) One year.
(b) Two years.
(c) Two months.
(d) One month.

2. What type of business did Dave Olsen have before meeting Howard?
(a) A university coffeehouse.
(b) A university deli.
(c) A tea brewer manufacturing company.
(d) A coffeemaker manufacturing company.

3. What is the purpose of a company Mission Statement?
(a) Everyone in the company knows what it stands for.
(b) Everyone in the company has the same rules to follow.
(c) The board members know what rules to follow.
(d) The board members of the company know what it stands for.

4. What novel features a character that inspired the Starbucks name?
(a) Gulliver's Travels.
(b) Moby Dick.
(c) Treasure Island.
(d) Tom Sawyer.

5. What is Howard hoping to reduce with his new plan for employees?
(a) Employee suspensions.
(b) Employee termination.
(c) Employee turnover.
(d) Employee tardiness.

Short Answer Questions

1. How does Howard think the obstacles encountered can be solved?

2. What is the prognosis of Howard's father's condition after Howard moves to Seattle?

3. As Howard, Orin, and Howard Behar are running the company, how does Howard feel about franchising?

4. What role does Howard talk about transitioning into at the end of the book?

5. As the company continues to expand rapidly, which Washington city does Howard choose to open another roasting plant?

(see the answer key)

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