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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. Which company did Jeff Brotman found before helping Howard with Starbucks?
(a) Best Buy.
(b) K-Mart.
(c) Costco.
(d) Kohl's.

2. How often does the Starbucks Mission Review Team meet?
(a) Every day.
(b) Rarely.
(c) Regularly.
(d) Never, it is just a concept.

3. What is Howard hoping to reduce with his new plan for employees?
(a) Employee termination.
(b) Employee suspensions.
(c) Employee tardiness.
(d) Employee turnover.

4. Which one of the following does Howard agree to let serve Starbucks coffee to their clients?
(a) Restaurants.
(b) Grocery stores.
(c) Donut stores.
(d) Airlines.

5. What position is Orin Smith hired for?
(a) Advertising Consultant.
(b) District Manager.
(c) Chief Financial Officer.
(d) Chief Executive Officer.

Short Answer Questions

1. How is Howard's salary affected by his new job with Starbucks?

2. What town opens Starbucks' first East Coast store?

3. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?

4. Which city has labor activists that attempt to defame Starbucks?

5. What year does Howard leave Starbucks to open his own espresso cafes?

(see the answer key)

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