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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. What positions does Howard think would be better filled by people with skills different than his own?
(a) Customer service representatives.
(b) Executives.
(c) District managers.
(d) Store managers.

2. Which University granted Howard a scholarship?
(a) Eastern Michigan University.
(b) Northern Michigan University.
(c) Michigan State University.
(d) The University of Michigan.

3. Which year brings the worst holiday season in Starbucks history?
(a) 1994.
(b) 1996.
(c) 1997.
(d) 1995.

4. Where is the housewares show that Howard attends in Italy?
(a) Rome.
(b) Sicily.
(c) Napoli.
(d) Milan.

5. What type of music is featured on the CDs that Starbucks begins selling?
(a) Piano Ballads.
(b) Jazz.
(c) Soft Rock.
(d) Classical.

Short Answer Questions

1. What is Howard's initial response to the idea of serving cold drinks in the stores?

2. How does the interior design department at Starbucks select the decor for stores?

3. What does Dave Olsen contribute to Howard's vision for Il Giornale?

4. What point does Howard make in response to the less than positive reaction that his new employee plan receives from board members?

5. What other coffee company does Jerry Baldwin purchase?

(see the answer key)

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