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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Crisis of Prices, Crisis of Values and The Best Way to Build a Brand is One Person at a Time.

Multiple Choice Questions

1. What year is it when Howard begins to look for people with skills different than his own?
(a) 1989.
(b) 1990.
(c) 1988.
(d) 1991.

2. What elements of Italy is Howard trying to interject into America with Il Giornale?
(a) Romance and adventure.
(b) Style and adventure.
(c) Romance, style, and adventure.
(d) Romance and style.

3. What positions does Howard think would be better filled by people with skills different than his own?
(a) Executives.
(b) District managers.
(c) Store managers.
(d) Customer service representatives.

4. What country experiences a severe frost that puts the coffee bean industry in jeopardy?
(a) Venezuela.
(b) Peru.
(c) Colombia.
(d) Brazil.

5. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?
(a) H2O.
(b) O2H.
(c) HH&O.
(d) HOH.

Short Answer Questions

1. What position is Orin Smith hired for?

2. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?

3. What city in Japan hosts the country's first Starbucks store?

4. When was the third Il Giornale store opened?

5. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?

(see the answer key)

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