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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Crisis of Prices, Crisis of Values and The Best Way to Build a Brand is One Person at a Time.

Multiple Choice Questions

1. What elements of Italy is Howard trying to interject into America with Il Giornale?
(a) Style and adventure.
(b) Romance and style.
(c) Romance, style, and adventure.
(d) Romance and adventure.

2. What year is it when Howard begins to look for people with skills different than his own?
(a) 1990.
(b) 1991.
(c) 1989.
(d) 1988.

3. What year does Howard open the first Starbucks store in Japan?
(a) 1996.
(b) 1995.
(c) 1997.
(d) 1994.

4. According to Howard Behar, what can cause a company to lose sales?
(a) An excessive amount of employees.
(b) Wasteful spending.
(c) A lack of employees.
(d) A restrictive code of operations.

5. Joining Howard and Orin, what is Howard Behar's role in the company?
(a) Vision.
(b) The company's soul.
(c) Silent partner.
(d) Financial responsibility.

Short Answer Questions

1. How does Howard initially handle the crisis of a shortage of coffee beans and increased costs?

2. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?

3. What country experiences a severe frost that puts the coffee bean industry in jeopardy?

4. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?

5. How was the store received in Japan?

(see the answer key)

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