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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Crisis of Prices, Crisis of Values and The Best Way to Build a Brand is One Person at a Time.

Multiple Choice Questions

1. What elements of Italy is Howard trying to interject into America with Il Giornale?
(a) Romance and style.
(b) Romance, style, and adventure.
(c) Style and adventure.
(d) Romance and adventure.

2. What position does Arnie Prentice hold when he invests in Il Giornale?
(a) District Manager of a Seattle manufacturing firm.
(b) Executive Consultant of a Seattle advertising firm.
(c) Co-Chairman of a Seattle financial services firm.
(d) CEO of a Seattle law firm.

3. When was the third Il Giornale store opened?
(a) June 1987.
(b) July 1988.
(c) September 1988.
(d) April 1987.

4. When does the first Il Giornale store open?
(a) April 1986.
(b) February 1987.
(c) July 1986.
(d) September 1987.

5. When does Starbucks face the crisis of rising coffee bean costs?
(a) February 1994.
(b) March 1995.
(c) June 1994.
(d) July 1995.

Short Answer Questions

1. How does Starbucks add flavor to the coffee it serves?

2. Where is there a potential disaster in the coffee business?

3. What year is it when Howard begins to look for people with skills different than his own?

4. Throughout the crisis, what do the Starbucks executives remain committed to providing?

5. Joining Howard and Orin, what is Howard Behar's role in the company?

(see the answer key)

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