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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Crisis of Prices, Crisis of Values and The Best Way to Build a Brand is One Person at a Time.

Multiple Choice Questions

1. Where is the second Il Giornale store opened?
(a) Vancouver.
(b) Seattle.
(c) Tacoma.
(d) Spokane.

2. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?
(a) Making their stores bigger for increased safety.
(b) Including low fat or skim milk in their drinks.
(c) Replacing all sugar packets with a healthy alternative.
(d) Hiring more employees to serve customers faster.

3. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?
(a) $850,000.
(b) $950,000.
(c) $750,000.
(d) $650,000.

4. What year does Howard realize that his idea of cafe style coffee houses is taking off?
(a) 1989.
(b) 1987.
(c) 1988.
(d) 1986.

5. How much money does Howard need to raise in order to purchase Starbucks?
(a) Four million dollars.
(b) Two million dollars.
(c) Three million dollars.
(d) Five million dollars.

Short Answer Questions

1. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?

2. Which espresso machine manufacturer does Howard seek as an investor for his new business?

3. How much does Starbucks raise it's prices after the second freeze extends the crisis?

4. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?

5. Which one of the following does Howard agree to let serve Starbucks coffee to their clients?

(see the answer key)

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