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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Crisis of Prices, Crisis of Values and The Best Way to Build a Brand is One Person at a Time.

Multiple Choice Questions

1. Which espresso machine manufacturer does Howard seek as an investor for his new business?
(a) Faema.
(b) DeLonghi.
(c) Athena.
(d) Bialetti.

2. Who suggests the name, Il Giornale, for Howard's new coffee houses?
(a) Jerry Baldwin.
(b) Arnie Prentice.
(c) Gordon Bowker.
(d) Ron Margolis.

3. Throughout the crisis, what do the Starbucks executives remain committed to providing?
(a) The most variety of coffee products in their stores.
(b) The biggest selection of non-coffee products in their stores.
(c) The best quality coffee.
(d) The best prices in the coffee industry.

4. How much does Starbucks raise it's prices after the second freeze extends the crisis?
(a) Just under ten percent.
(b) Just under five percent.
(c) Just over ten percent.
(d) Just over five percent.

5. Where is the second Il Giornale store opened?
(a) Spokane.
(b) Tacoma.
(c) Seattle.
(d) Vancouver.

Short Answer Questions

1. What do Howard, Orin, and Howard Behar become known as within the Starbucks organization?

2. What is Orin's part of the Starbucks trio?

3. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?

4. What country experiences a severe frost that puts the coffee bean industry in jeopardy?

5. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?

(see the answer key)

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