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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Crisis of Prices, Crisis of Values and The Best Way to Build a Brand is One Person at a Time.

Multiple Choice Questions

1. What year does Howard realize that his idea of cafe style coffee houses is taking off?
(a) 1988.
(b) 1989.
(c) 1986.
(d) 1987.

2. How was the store received in Japan?
(a) No one visited the store at first.
(b) There is no record of the initial reaction to the store.
(c) It had a moderate reception.
(d) Crowds lined up around the store.

3. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?
(a) Vision.
(b) The company's soul.
(c) Silent partner.
(d) Financial responsibility.

4. Which shoe company did Scott Bedbury work at before joining Starbucks?
(a) Nike.
(b) Converse.
(c) Keds.
(d) Adidas.

5. How much money does Howard need to raise in order to purchase Starbucks?
(a) Two million dollars.
(b) Three million dollars.
(c) Four million dollars.
(d) Five million dollars.

Short Answer Questions

1. What year is it when Howard begins to look for people with skills different than his own?

2. When does Starbucks face the crisis of rising coffee bean costs?

3. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?

4. Throughout the crisis, what do the Starbucks executives remain committed to providing?

5. At Starbucks, what kind of product does Howard strive to deliver?

(see the answer key)

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