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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Crisis of Prices, Crisis of Values and The Best Way to Build a Brand is One Person at a Time.

Multiple Choice Questions

1. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?
(a) $850,000.
(b) $650,000.
(c) $950,000.
(d) $750,000.

2. Where was the third Il Giornale store opened?
(a) Vancouver.
(b) Tacoma.
(c) Seattle.
(d) Spokane.

3. What approach does Howard take when dealing with customer requests?
(a) He will listen to them, but admits that most of them cannot be fulfilled.
(b) He believes a company should do anything in its power to honor customer requests.
(c) He does not have the time to listen to them.
(d) He will listen to them and then explain to the customer why the company does not accept customer requests.

4. How was the store received in Japan?
(a) Crowds lined up around the store.
(b) No one visited the store at first.
(c) It had a moderate reception.
(d) There is no record of the initial reaction to the store.

5. What year does Howard realize that his idea of cafe style coffee houses is taking off?
(a) 1988.
(b) 1987.
(c) 1986.
(d) 1989.

Short Answer Questions

1. Which shoe company did Scott Bedbury work at before joining Starbucks?

2. How much money does Howard need to raise in order to purchase Starbucks?

3. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?

4. What city in Japan hosts the country's first Starbucks store?

5. How much does Starbucks raise it's prices after the second freeze extends the crisis?

(see the answer key)

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