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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Crisis of Prices, Crisis of Values and The Best Way to Build a Brand is One Person at a Time.

Multiple Choice Questions

1. What type of business did Dave Olsen have before meeting Howard?
(a) A coffeemaker manufacturing company.
(b) A tea brewer manufacturing company.
(c) A university coffeehouse.
(d) A university deli.

2. What is Howard's primary role in Starbucks during the time when he is joined by people to help the company expand?
(a) The company's soul.
(b) Silent partner.
(c) Vision.
(d) Financial responsibility.

3. Where was the third Il Giornale store opened?
(a) Vancouver.
(b) Spokane.
(c) Seattle.
(d) Tacoma.

4. How much money does Jerry Baldwin invest in Howard's coffee houses?
(a) $100,000.
(b) $250,000.
(c) $150,000.
(d) $200,000.

5. How much does Starbucks raise it's prices after the second freeze extends the crisis?
(a) Just over ten percent.
(b) Just under five percent.
(c) Just under ten percent.
(d) Just over five percent.

Short Answer Questions

1. What is Orin's part of the Starbucks trio?

2. Where is the second Il Giornale store opened?

3. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?

4. What does Howard feel Starbucks' competitive advantage is?

5. When was the third Il Giornale store opened?

(see the answer key)

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