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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Crisis of Prices, Crisis of Values and The Best Way to Build a Brand is One Person at a Time.

Multiple Choice Questions

1. What type of business did Dave Olsen have before meeting Howard?
(a) A coffeemaker manufacturing company.
(b) A tea brewer manufacturing company.
(c) A university deli.
(d) A university coffeehouse.

2. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?
(a) $950,000.
(b) $650,000.
(c) $850,000.
(d) $750,000.

3. What year does Howard open the first Starbucks store in Japan?
(a) 1994.
(b) 1996.
(c) 1995.
(d) 1997.

4. According to Howard Behar, what can cause a company to lose sales?
(a) Wasteful spending.
(b) An excessive amount of employees.
(c) A lack of employees.
(d) A restrictive code of operations.

5. Joining Howard and Orin, what is Howard Behar's role in the company?
(a) Financial responsibility.
(b) The company's soul.
(c) Vision.
(d) Silent partner.

Short Answer Questions

1. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?

2. Where was the third Il Giornale store opened?

3. When does Starbucks face the crisis of rising coffee bean costs?

4. How much money does Jerry Baldwin invest in Howard's coffee houses?

5. At Starbucks, what kind of product does Howard strive to deliver?

(see the answer key)

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