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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Crisis of Prices, Crisis of Values and The Best Way to Build a Brand is One Person at a Time.

Multiple Choice Questions

1. How much older than Howard is Orin Smith?
(a) Five years.
(b) Ten years.
(c) Fifteen years.
(d) Twenty years.

2. What position is Orin Smith hired for?
(a) District Manager.
(b) Chief Financial Officer.
(c) Chief Executive Officer.
(d) Advertising Consultant.

3. How much does Starbucks raise it's prices after the second freeze extends the crisis?
(a) Just under five percent.
(b) Just under ten percent.
(c) Just over ten percent.
(d) Just over five percent.

4. How does Starbucks add flavor to the coffee it serves?
(a) It roasts the coffee beans with additional flavors added.
(b) Starbucks does not offer flavored coffee.
(c) It adds a flavored powder to the drink.
(d) It adds flavored syrup to the drink.

5. Which shoe company did Scott Bedbury work at before joining Starbucks?
(a) Adidas.
(b) Converse.
(c) Keds.
(d) Nike.

Short Answer Questions

1. How much money does Howard estimate it will take to launch his new coffee house business?

2. As Howard, Orin, and Howard Behar are running the company, how does Howard feel about franchising?

3. What year does Howard open the first Starbucks store in Japan?

4. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?

5. What country experiences a severe frost that puts the coffee bean industry in jeopardy?

(see the answer key)

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