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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Crisis of Prices, Crisis of Values and The Best Way to Build a Brand is One Person at a Time.

Multiple Choice Questions

1. Which one of the following is an example of how Starbucks changes to cater to the needs of customers?
(a) Replacing all sugar packets with a healthy alternative.
(b) Including low fat or skim milk in their drinks.
(c) Hiring more employees to serve customers faster.
(d) Making their stores bigger for increased safety.

2. How does Starbucks add flavor to the coffee it serves?
(a) Starbucks does not offer flavored coffee.
(b) It adds flavored syrup to the drink.
(c) It roasts the coffee beans with additional flavors added.
(d) It adds a flavored powder to the drink.

3. Joining Howard and Orin, what is Howard Behar's role in the company?
(a) Financial responsibility.
(b) The company's soul.
(c) Vision.
(d) Silent partner.

4. What does Howard feel Starbucks' competitive advantage is?
(a) The ability to adjust prices as needed.
(b) The communication provided by other coffee companies.
(c) The communication provided by store employees.
(d) The ability to merge with other companies.

5. How many tenets does Howard have that remain unchanged despite the rapid growth of Starbucks?
(a) Two.
(b) One.
(c) None.
(d) Three.

Short Answer Questions

1. What country experiences a severe frost that puts the coffee bean industry in jeopardy?

2. Who suggests the name, Il Giornale, for Howard's new coffee houses?

3. At Starbucks, what kind of product does Howard strive to deliver?

4. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?

5. What type of business did Dave Olsen have before meeting Howard?

(see the answer key)

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