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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Crisis of Prices, Crisis of Values and The Best Way to Build a Brand is One Person at a Time.

Multiple Choice Questions

1. Where is there a potential disaster in the coffee business?
(a) In coffee roasting and brewing, but not serving.
(b) In coffee brewing, but not roasting or serving.
(c) In coffee roasting, brewing, and serving.
(d) In coffee roasting, but not brewing or serving.

2. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?
(a) $850,000.
(b) $750,000.
(c) $650,000.
(d) $950,000.

3. What country experiences a severe frost that puts the coffee bean industry in jeopardy?
(a) Venezuela.
(b) Peru.
(c) Brazil.
(d) Colombia.

4. What year does Howard realize that his idea of cafe style coffee houses is taking off?
(a) 1987.
(b) 1986.
(c) 1989.
(d) 1988.

5. Throughout the crisis, what do the Starbucks executives remain committed to providing?
(a) The biggest selection of non-coffee products in their stores.
(b) The best prices in the coffee industry.
(c) The most variety of coffee products in their stores.
(d) The best quality coffee.

Short Answer Questions

1. Where was the third Il Giornale store opened?

2. What does Dave Olsen contribute to Howard's vision for Il Giornale?

3. What type of business did Dave Olsen have before meeting Howard?

4. How much money does Jerry Baldwin invest in Howard's coffee houses?

5. How was the store received in Japan?

(see the answer key)

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