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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Act Your Dreams with Open Eyes and If It Captures Your Imagination, It Will Captivate Others.

Multiple Choice Questions

1. How many more stores does Howard open in Chicago to prove that it can catch on in that market?
(a) Five.
(b) Three.
(c) Four.
(d) Six.

2. Why does Howard insists that Starbucks remain company-owned and not franchised?
(a) To simplify advertising.
(b) To control quality.
(c) To maximize profits.
(d) To avoid partnerships.

3. What is the initial reaction to Starbucks in Chicago?
(a) It is slightly popular.
(b) It is not overwhelmingly popular.
(c) It is overwhelmingly popular.
(d) It is ignored.

4. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?
(a) Lung cancer.
(b) Throat cancer.
(c) Colon cancer.
(d) Bone cancer.

5. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?
(a) Two months.
(b) Two weeks.
(c) Six months.
(d) Six weeks.

Short Answer Questions

1. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?

2. How long does it take Howard to convince Starbucks to begin serving espresso?

3. What holiday weekend was it when Howard meets Sheri, the woman who eventually becomes his wife?

4. What position does Howard hire Lawrence Maltz for?

5. Which espresso machine manufacturer does Howard seek as an investor for his new business?

(see the answer key)

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