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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Act Your Dreams with Open Eyes and If It Captures Your Imagination, It Will Captivate Others.

Multiple Choice Questions

1. How many more Starbucks stores does Howard open in 1992 as opposed to 1991?
(a) Thirty five.
(b) Twenty one.
(c) Five.
(d) Eleven.

2. How many more stores does Howard open in Chicago to prove that it can catch on in that market?
(a) Four.
(b) Three.
(c) Five.
(d) Six.

3. When was the first Starbucks store opened in Chicago?
(a) March 1988.
(b) January 1988.
(c) November 1987.
(d) October 1987.

4. Where is the housewares show that Howard attends in Italy?
(a) Sicily.
(b) Milan.
(c) Rome.
(d) Napoli.

5. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?
(a) Creativity and respect.
(b) Integrity and innovation.
(c) Creativity and innovation.
(d) Integrity and respect.

Short Answer Questions

1. How much does Ron Margolis invest in Il Giornale?

2. How long was the original Starbucks in business before Howard hears about the company?

3. What is the initial reaction to Starbucks in Chicago?

4. What season in 1983 does Howard take his first trip to Italy?

5. What does Howard observe about the espresso bars he visits in Italy?

(see the answer key)

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