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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Act Your Dreams with Open Eyes and If It Captures Your Imagination, It Will Captivate Others.

Multiple Choice Questions

1. What profession does Ron Margolis, the first investor of Il Giornale, have?
(a) Optometrist.
(b) Chiropractor.
(c) Pediatrican.
(d) Obstetrician.

2. What other coffee company does Jerry Baldwin purchase?
(a) Peet's Coffee, Tea, and Spices.
(b) Peet's Coffee.
(c) Peet's Coffee and Tea.
(d) Peet's Coffee and Spices.

3. How does Howard feel about his father while growing up?
(a) He admires both his character and ambition.
(b) He admires his ambition, but thinks he lacks character.
(c) He admires his character, but thinks he lacks ambition.
(d) He thinks he lacks both character and ambition.

4. How does Howard describe Sheri's support?
(a) Unfathomable.
(b) Unbelievable.
(c) Unfailing.
(d) Unpredictable.

5. What date is the modern day Starbucks born?
(a) August 12, 1988.
(b) August 16, 1988
(c) August 14, 1987.
(d) August 18, 1987.

Short Answer Questions

1. How much money does Howard estimate it will take to launch his new coffee house business?

2. Where is the second Il Giornale store opened?

3. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?

4. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?

5. How does Howard describe the service in Starbucks stores when he first begins working there?

(see the answer key)

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