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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Act Your Dreams with Open Eyes and If It Captures Your Imagination, It Will Captivate Others.

Multiple Choice Questions

1. What does Howard not count on when first taking over as the CEO of Starbucks?
(a) The jealousy of other executives.
(b) The low morale of the employees.
(c) The lack of money for development.
(d) The extra responsibilities of a CEO.

2. What product is Starbucks purchasing from Hammarplast when the company catches Howard's attention?
(a) Tea bag holders.
(b) A drip coffeemaker.
(c) An espresso machine.
(d) Customized coffee mugs.

3. What is the prognosis of Howard's father's condition after Howard moves to Seattle?
(a) The same.
(b) Less favorable.
(c) More favorable.
(d) Howard does not know.

4. Where is the housewares show that Howard attends in Italy?
(a) Milan.
(b) Napoli.
(c) Rome.
(d) Sicily.

5. How long does it take Howard to convince Starbucks to begin serving espresso?
(a) One week.
(b) One day.
(c) One year.
(d) One month.

Short Answer Questions

1. What was the first city in California to receive a Starbucks store in 1992?

2. How many large companies had Howard managed before acquiring Starbucks?

3. Which courses does Howard succeed at while going to college?

4. What part of New York did Howard grow up in during the 1960s?

5. How does Howard feel about his father while growing up?

(see the answer key)

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