View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Act Your Dreams with Open Eyes and If It Captures Your Imagination, It Will Captivate Others.

Multiple Choice Questions

1. What does Dave Olsen contribute to Howard's vision for Il Giornale?
(a) Financing.
(b) Operations.
(c) Marketing.
(d) Advertising.

2. Why does Howard insists that Starbucks remain company-owned and not franchised?
(a) To maximize profits.
(b) To simplify advertising.
(c) To avoid partnerships.
(d) To control quality.

3. Which founding principles does Howard plan on extending to everyone who comes into contact with Starbucks?
(a) Integrity and respect.
(b) Creativity and innovation.
(c) Creativity and respect.
(d) Integrity and innovation.

4. When was the first Starbucks store opened in Chicago?
(a) November 1987.
(b) October 1987.
(c) March 1988.
(d) January 1988.

5. How much money does Jerry Baldwin invest in Howard's coffee houses?
(a) $250,000.
(b) $100,000.
(c) $200,000.
(d) $150,000.

Short Answer Questions

1. What part of New York did Howard grow up in during the 1960s?

2. How many more stores does Howard open in Chicago to prove that it can catch on in that market?

3. What year does Howard realize that his idea of cafe style coffee houses is taking off?

4. Who suggests the name, Il Giornale, for Howard's new coffee houses?

5. What elements of Italy is Howard trying to interject into America with Il Giornale?

(see the answer key)

This section contains 192 words (approx. 1 page at 300 words per page) View a FREE sample