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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Act Your Dreams with Open Eyes and If It Captures Your Imagination, It Will Captivate Others.

Multiple Choice Questions

1. What does Howard observe about the espresso bars he visits in Italy?
(a) They are places with limited seating.
(b) They cater to the upper class only.
(c) They close early on most nights.
(d) They are a comfortable gathering place.

2. What season in 1983 does Howard take his first trip to Italy?
(a) Winter.
(b) Summer.
(c) Spring.
(d) Fall.

3. What does Dave Olsen contribute to Howard's vision for Il Giornale?
(a) Advertising.
(b) Financing.
(c) Marketing.
(d) Operations.

4. How much does Ron Margolis invest in Il Giornale?
(a) $100,000.
(b) $250,000.
(c) $200,000.
(d) $150,000.

5. What position does Howard hire Lawrence Maltz for?
(a) Vice President in charge of operations, finance, and human resources.
(b) Vice President in charge of only operations and finance.
(c) President of only human resources.
(d) President of operations, finance, and human resources.

Short Answer Questions

1. Who suggests the name, Il Giornale, for Howard's new coffee houses?

2. What does Howard not count on when first taking over as the CEO of Starbucks?

3. How much money does Howard need to raise in order to purchase Starbucks?

4. How long was the original Starbucks in business before Howard hears about the company?

5. What was the first city in California to receive a Starbucks store in 1992?

(see the answer key)

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