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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Act Your Dreams with Open Eyes and If It Captures Your Imagination, It Will Captivate Others.

Multiple Choice Questions

1. What allows Starbucks to expand their reach and open stores at even greater distances from Seattle?
(a) The development of special bags that lock in moisture and air.
(b) The purchase of several company owned vans.
(c) The coffee freezing process.
(d) The online advertising.

2. When was the first Starbucks store opened in Chicago?
(a) March 1988.
(b) November 1987.
(c) January 1988.
(d) October 1987.

3. Why does Howard insists that Starbucks remain company-owned and not franchised?
(a) To maximize profits.
(b) To simplify advertising.
(c) To avoid partnerships.
(d) To control quality.

4. What is Howard Schultz's position at Starbucks?
(a) District Manager.
(b) CEO.
(c) Manager.
(d) Vice President.

5. How long does it take Howard to convince Starbucks to begin serving espresso?
(a) One day.
(b) One month.
(c) One week.
(d) One year.

Short Answer Questions

1. Which University granted Howard a scholarship?

2. How is Howard's salary affected by his new job with Starbucks?

3. What country is Perstorp, the parent company of Hammarplast, based in?

4. What company does Howard work for after graduating from college and returning to New York?

5. How long was the original Starbucks in business before Howard hears about the company?

(see the answer key)

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