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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Act Your Dreams with Open Eyes and If It Captures Your Imagination, It Will Captivate Others.

Multiple Choice Questions

1. What country is Perstorp, the parent company of Hammarplast, based in?
(a) Ireland.
(b) Norway.
(c) Sweden.
(d) France.

2. What profession does Ron Margolis, the first investor of Il Giornale, have?
(a) Optometrist.
(b) Chiropractor.
(c) Pediatrican.
(d) Obstetrician.

3. What type of business does Sheri give up before moving to the Northwest?
(a) Interior design.
(b) Advertising.
(c) Fashion design.
(d) Photography.

4. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?
(a) One year.
(b) Two months.
(c) One month.
(d) Two years.

5. What year does Howard realize that his idea of cafe style coffee houses is taking off?
(a) 1987.
(b) 1988.
(c) 1986.
(d) 1989.

Short Answer Questions

1. What position does Howard hire Lawrence Maltz for?

2. What is Howard Behar's position when he helps Starbucks become accepted in Chicago?

3. Who suggests the name, Il Giornale, for Howard's new coffee houses?

4. What does Howard observe about the espresso bars he visits in Italy?

5. How long has Howard been working at Starbucks when he takes his first trip to Italy?

(see the answer key)

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