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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, Act Your Dreams with Open Eyes and If It Captures Your Imagination, It Will Captivate Others.

Multiple Choice Questions

1. Why does Howard insists that Starbucks remain company-owned and not franchised?
(a) To avoid partnerships.
(b) To simplify advertising.
(c) To control quality.
(d) To maximize profits.

2. How many more stores does Howard open in Chicago to prove that it can catch on in that market?
(a) Three.
(b) Four.
(c) Five.
(d) Six.

3. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?
(a) Two months.
(b) Two weeks.
(c) Six months.
(d) Six weeks.

4. How much money does Howard need to raise in order to purchase Starbucks?
(a) Five million dollars.
(b) Three million dollars.
(c) Four million dollars.
(d) Two million dollars.

5. What elements of Italy is Howard trying to interject into America with Il Giornale?
(a) Style and adventure.
(b) Romance and adventure.
(c) Romance, style, and adventure.
(d) Romance and style.

Short Answer Questions

1. What part of the original Starbucks logo does Howard keep for the new company?

2. How does the acquisition of another company affect the employees at Starbucks?

3. What sport does Howard play in hopes of one day leaving the projects?

4. What novel features a character that inspired the Starbucks name?

5. What is the official name of the Starbucks company when Howard first visits it in Seattle?

(see the answer key)

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