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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. What elements of Italy is Howard trying to interject into America with Il Giornale?
(a) Romance and style.
(b) Romance, style, and adventure.
(c) Romance and adventure.
(d) Style and adventure.

2. What profession does Ron Margolis, the first investor of Il Giornale, have?
(a) Obstetrician.
(b) Pediatrican.
(c) Chiropractor.
(d) Optometrist.

3. When was the third Il Giornale store opened?
(a) September 1988.
(b) June 1987.
(c) April 1987.
(d) July 1988.

4. What type of business does Sheri give up before moving to the Northwest?
(a) Photography.
(b) Fashion design.
(c) Interior design.
(d) Advertising.

5. What sport does Howard play in hopes of one day leaving the projects?
(a) Tennis.
(b) Baseball.
(c) Basketball.
(d) Football.

Short Answer Questions

1. How does Howard describe the service in Starbucks stores when he first begins working there?

2. Which espresso machine manufacturer does Howard seek as an investor for his new business?

3. What does Howard observe about the espresso bars he visits in Italy?

4. How long does it take Howard to convince Starbucks to begin serving espresso?

5. What company does Howard work for after graduating from college and returning to New York?

(see the answer key)

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