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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. How is Howard's salary affected by his new job with Starbucks?
(a) It is decreased by a large amaount.
(b) It is increased by a large amount.
(c) It is decreased by a small amount.
(d) It increased by a small amount.

2. What sport does Howard play in hopes of one day leaving the projects?
(a) Tennis.
(b) Basketball.
(c) Football.
(d) Baseball.

3. Who suggests the name, Il Giornale, for Howard's new coffee houses?
(a) Ron Margolis.
(b) Gordon Bowker.
(c) Jerry Baldwin.
(d) Arnie Prentice.

4. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?
(a) One year.
(b) One month.
(c) Two years.
(d) Two months.

5. What position is Howard promoted to at Hammarplast?
(a) CEO.
(b) Vice President.
(c) Sales Consultant.
(d) Human Resources Manager.

Short Answer Questions

1. How does Howard feel about his father while growing up?

2. Where do Howard and Sheri live while he is working at Hammarplast?

3. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?

4. How long was the original Starbucks in business before Howard hears about the company?

5. What are the preconceived notions that Howard encounters from other Starbucks employees?

(see the answer key)

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