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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?
(a) Colon cancer.
(b) Throat cancer.
(c) Lung cancer.
(d) Bone cancer.

2. How much money does Howard need to raise in order to purchase Starbucks?
(a) Four million dollars.
(b) Three million dollars.
(c) Five million dollars.
(d) Two million dollars.

3. What year does Howard leave Starbucks to open his own espresso cafes?
(a) 1983.
(b) 1986.
(c) 1985.
(d) 1984.

4. Which sports team does Howard's father take the family to see?
(a) The Jets.
(b) The Mets.
(c) The Yankees.
(d) The Giants.

5. What position does Arnie Prentice hold when he invests in Il Giornale?
(a) CEO of a Seattle law firm.
(b) District Manager of a Seattle manufacturing firm.
(c) Co-Chairman of a Seattle financial services firm.
(d) Executive Consultant of a Seattle advertising firm.

Short Answer Questions

1. Where is the second Il Giornale store opened?

2. Which espresso machine manufacturer does Howard seek as an investor for his new business?

3. What are the preconceived notions that Howard encounters from other Starbucks employees?

4. What company does Howard work for after graduating from college and returning to New York?

5. What does Howard observe about the espresso bars he visits in Italy?

(see the answer key)

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