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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. What is the prognosis of Howard's father's condition after Howard moves to Seattle?
(a) Less favorable.
(b) Howard does not know.
(c) More favorable.
(d) The same.

2. What position is Howard promoted to at Hammarplast?
(a) Sales Consultant.
(b) Vice President.
(c) Human Resources Manager.
(d) CEO.

3. At the time Howard visits Italy, what type of coffee is Starbucks selling?
(a) Loose bean.
(b) Mostly loose bean, but some brewed.
(c) Brewed.
(d) Mostly brewed, but some loose bean.

4. What elements of Italy is Howard trying to interject into America with Il Giornale?
(a) Romance and adventure.
(b) Style and adventure.
(c) Romance, style, and adventure.
(d) Romance and style.

5. How does Howard describe Sheri's support?
(a) Unfathomable.
(b) Unbelievable.
(c) Unfailing.
(d) Unpredictable.

Short Answer Questions

1. What company does Howard work for after graduating from college and returning to New York?

2. How long has Howard been working at Starbucks when he takes his first trip to Italy?

3. What part of New York did Howard grow up in during the 1960s?

4. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?

5. How long does Howard stay in Europe for his training with Hammarplast?

(see the answer key)

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