View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. What novel features a character that inspired the Starbucks name?
(a) Treasure Island.
(b) Gulliver's Travels.
(c) Moby Dick.
(d) Tom Sawyer.

2. How much does Ron Margolis invest in Il Giornale?
(a) $200,000.
(b) $100,000.
(c) $250,000.
(d) $150,000.

3. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?
(a) Two weeks.
(b) Six weeks.
(c) Six months.
(d) Two months.

4. What does Dave Olsen contribute to Howard's vision for Il Giornale?
(a) Marketing.
(b) Advertising.
(c) Financing.
(d) Operations.

5. What country is Perstorp, the parent company of Hammarplast, based in?
(a) Norway.
(b) Ireland.
(c) France.
(d) Sweden.

Short Answer Questions

1. At the time Howard visits Italy, what type of coffee is Starbucks selling?

2. What position does Arnie Prentice hold when he invests in Il Giornale?

3. How does Howard describe the service in Starbucks stores when he first begins working there?

4. What is the prognosis of Howard's father's condition after Howard moves to Seattle?

5. When does Howard graduate from college?

(see the answer key)

This section contains 199 words (approx. 1 page at 300 words per page) View a FREE sample