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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. How does the acquisition of another company affect the employees at Starbucks?
(a) There is an increase in employee mistakes.
(b) There is an increase in employee loyalty.
(c) There is a decrease in employee loyalty.
(d) There is a decrease in employee mistakes.

2. How much money does Howard need to raise in order to purchase Starbucks?
(a) Five million dollars.
(b) Three million dollars.
(c) Four million dollars.
(d) Two million dollars.

3. Which University granted Howard a scholarship?
(a) Michigan State University.
(b) The University of Michigan.
(c) Eastern Michigan University.
(d) Northern Michigan University.

4. What sport does Howard play in hopes of one day leaving the projects?
(a) Tennis.
(b) Football.
(c) Basketball.
(d) Baseball.

5. What year does Howard leave Starbucks to open his own espresso cafes?
(a) 1984.
(b) 1986.
(c) 1985.
(d) 1983.

Short Answer Questions

1. How much does Ron Margolis invest in Il Giornale?

2. How long has Howard been working at Starbucks when he takes his first trip to Italy?

3. What holiday weekend was it when Howard meets Sheri, the woman who eventually becomes his wife?

4. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?

5. What does Dave Olsen contribute to Howard's vision for Il Giornale?

(see the answer key)

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