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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. How long does Howard stay in Europe for his training with Hammarplast?
(a) Three years.
(b) Six months.
(c) Six years.
(d) Three months.

2. What holiday weekend was it when Howard meets Sheri, the woman who eventually becomes his wife?
(a) Labor Day.
(b) The Fourth of July.
(c) Easter.
(d) Memorial Day.

3. What novel features a character that inspired the Starbucks name?
(a) Treasure Island.
(b) Moby Dick.
(c) Tom Sawyer.
(d) Gulliver's Travels.

4. What type of business did Dave Olsen have before meeting Howard?
(a) A university deli.
(b) A university coffeehouse.
(c) A coffeemaker manufacturing company.
(d) A tea brewer manufacturing company.

5. Where do Howard and Sheri live while he is working at Hammarplast?
(a) Manhattan.
(b) Brooklyn.
(c) Long Island.
(d) Queens.

Short Answer Questions

1. What is the prognosis of Howard's father's condition after Howard moves to Seattle?

2. What elements of Italy is Howard trying to interject into America with Il Giornale?

3. What position does Arnie Prentice hold when he invests in Il Giornale?

4. How much money does Howard need to raise in order to purchase Starbucks?

5. Where was the third Il Giornale store opened?

(see the answer key)

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