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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. What year does Howard leave Starbucks to open his own espresso cafes?
(a) 1986.
(b) 1983.
(c) 1984.
(d) 1985.

2. How long does Howard stay in Europe for his training with Hammarplast?
(a) Three months.
(b) Three years.
(c) Six months.
(d) Six years.

3. What product is Starbucks purchasing from Hammarplast when the company catches Howard's attention?
(a) An espresso machine.
(b) A drip coffeemaker.
(c) Customized coffee mugs.
(d) Tea bag holders.

4. What type of business does Sheri give up before moving to the Northwest?
(a) Advertising.
(b) Interior design.
(c) Fashion design.
(d) Photography.

5. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?
(a) Two weeks.
(b) Six months.
(c) Two months.
(d) Six weeks.

Short Answer Questions

1. What are the preconceived notions that Howard encounters from other Starbucks employees?

2. How much does Ron Margolis invest in Il Giornale?

3. What elements of Italy is Howard trying to interject into America with Il Giornale?

4. What type of business did Dave Olsen have before meeting Howard?

5. What sport does Howard play in hopes of one day leaving the projects?

(see the answer key)

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