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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. What is Howard Schultz's position at Starbucks?
(a) CEO.
(b) Vice President.
(c) District Manager.
(d) Manager.

2. What year does Howard leave Starbucks to open his own espresso cafes?
(a) 1985.
(b) 1984.
(c) 1986.
(d) 1983.

3. Which espresso machine manufacturer does Howard seek as an investor for his new business?
(a) Faema.
(b) Athena.
(c) Bialetti.
(d) DeLonghi.

4. What other coffee company does Jerry Baldwin purchase?
(a) Peet's Coffee, Tea, and Spices.
(b) Peet's Coffee and Spices.
(c) Peet's Coffee and Tea.
(d) Peet's Coffee.

5. Which courses does Howard succeed at while going to college?
(a) Marketing, mathematics, and communications.
(b) Marketing and history.
(c) Marketing and communications.
(d) Marketing, history, and communications.

Short Answer Questions

1. How long does it take Howard to convince Starbucks to begin serving espresso?

2. How does Howard describe Sheri's support?

3. What does Dave Olsen contribute to Howard's vision for Il Giornale?

4. Where is the second Il Giornale store opened?

5. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?

(see the answer key)

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