View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. What year does Howard leave Starbucks to open his own espresso cafes?
(a) 1985.
(b) 1986.
(c) 1983.
(d) 1984.

2. What other coffee company does Jerry Baldwin purchase?
(a) Peet's Coffee and Tea.
(b) Peet's Coffee and Spices.
(c) Peet's Coffee, Tea, and Spices.
(d) Peet's Coffee.

3. Which sports team does Howard's father take the family to see?
(a) The Giants.
(b) The Jets.
(c) The Mets.
(d) The Yankees.

4. What holiday weekend was it when Howard meets Sheri, the woman who eventually becomes his wife?
(a) Memorial Day.
(b) Labor Day.
(c) The Fourth of July.
(d) Easter.

5. When does the first Il Giornale store open?
(a) September 1987.
(b) April 1986.
(c) July 1986.
(d) February 1987.

Short Answer Questions

1. How much does Ron Margolis invest in Il Giornale?

2. Who suggests the name, Il Giornale, for Howard's new coffee houses?

3. What year does Howard realize that his idea of cafe style coffee houses is taking off?

4. At the time Howard visits Italy, what type of coffee is Starbucks selling?

5. How does Howard describe Sheri's support?

(see the answer key)

This section contains 173 words (approx. 1 page at 300 words per page) View a FREE sample