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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. Which sports team does Howard's father take the family to see?
(a) The Yankees.
(b) The Jets.
(c) The Giants.
(d) The Mets.

2. How much money does Howard estimate it will take to launch his new coffee house business?
(a) $170,000.
(b) $270,000.
(c) $1.7 million.
(d) $2.7 million.

3. What is Howard Schultz's position at Starbucks?
(a) Vice President.
(b) CEO.
(c) Manager.
(d) District Manager.

4. When was the third Il Giornale store opened?
(a) July 1988.
(b) April 1987.
(c) June 1987.
(d) September 1988.

5. What profession does Ron Margolis, the first investor of Il Giornale, have?
(a) Chiropractor.
(b) Pediatrican.
(c) Obstetrician.
(d) Optometrist.

Short Answer Questions

1. How does Howard feel about his father while growing up?

2. What does Howard observe about the espresso bars he visits in Italy?

3. What other coffee company does Jerry Baldwin purchase?

4. What does Dave Olsen contribute to Howard's vision for Il Giornale?

5. How long has Howard been working at Starbucks when he takes his first trip to Italy?

(see the answer key)

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