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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. How is Howard's salary affected by his new job with Starbucks?
(a) It is decreased by a large amaount.
(b) It increased by a small amount.
(c) It is decreased by a small amount.
(d) It is increased by a large amount.

2. How much money does Jerry Baldwin invest in Howard's coffee houses?
(a) $200,000.
(b) $150,000.
(c) $250,000.
(d) $100,000.

3. What year does Howard leave Starbucks to open his own espresso cafes?
(a) 1985.
(b) 1983.
(c) 1986.
(d) 1984.

4. What other coffee company does Jerry Baldwin purchase?
(a) Peet's Coffee.
(b) Peet's Coffee, Tea, and Spices.
(c) Peet's Coffee and Spices.
(d) Peet's Coffee and Tea.

5. How long does it take Howard and Il Giornale to reach the point of serving over 1,000 people each day?
(a) Six weeks.
(b) Two months.
(c) Six months.
(d) Two weeks.

Short Answer Questions

1. When does the first Il Giornale store open?

2. What novel features a character that inspired the Starbucks name?

3. When does Howard graduate from college?

4. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?

5. What country is Perstorp, the parent company of Hammarplast, based in?

(see the answer key)

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