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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. Which University granted Howard a scholarship?
(a) Northern Michigan University.
(b) Eastern Michigan University.
(c) Michigan State University.
(d) The University of Michigan.

2. What novel features a character that inspired the Starbucks name?
(a) Tom Sawyer.
(b) Treasure Island.
(c) Moby Dick.
(d) Gulliver's Travels.

3. What year does Howard realize that his idea of cafe style coffee houses is taking off?
(a) 1987.
(b) 1988.
(c) 1986.
(d) 1989.

4. What other coffee company does Jerry Baldwin purchase?
(a) Peet's Coffee.
(b) Peet's Coffee, Tea, and Spices.
(c) Peet's Coffee and Spices.
(d) Peet's Coffee and Tea.

5. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?
(a) It is rejected by the store employees, but supported by the owner.
(b) It is supported by the executives, but rejected by the owner.
(c) It is rejected by the executives.
(d) It is supported by the store employees.

Short Answer Questions

1. Where is the second Il Giornale store opened?

2. How long does Howard stay in Europe for his training with Hammarplast?

3. What profession does Ron Margolis, the first investor of Il Giornale, have?

4. How long was the original Starbucks in business before Howard hears about the company?

5. How much money does Howard need to raise in order to purchase Starbucks?

(see the answer key)

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