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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. How long was the original Starbucks in business before Howard hears about the company?
(a) Ten years.
(b) Fifteen years.
(c) Five years.
(d) Twenty years.

2. What is the prognosis of Howard's father's condition after Howard moves to Seattle?
(a) The same.
(b) More favorable.
(c) Less favorable.
(d) Howard does not know.

3. Where do Howard and Sheri live while he is working at Hammarplast?
(a) Manhattan.
(b) Queens.
(c) Long Island.
(d) Brooklyn.

4. What position does Arnie Prentice hold when he invests in Il Giornale?
(a) District Manager of a Seattle manufacturing firm.
(b) CEO of a Seattle law firm.
(c) Co-Chairman of a Seattle financial services firm.
(d) Executive Consultant of a Seattle advertising firm.

5. Which espresso machine manufacturer does Howard seek as an investor for his new business?
(a) DeLonghi.
(b) Bialetti.
(c) Athena.
(d) Faema.

Short Answer Questions

1. How is Howard's salary affected by his new job with Starbucks?

2. What is Howard Schultz's position at Starbucks?

3. What year does Howard leave Starbucks to open his own espresso cafes?

4. How long does Howard stay in Europe for his training with Hammarplast?

5. How does Howard describe the service in Starbucks stores when he first begins working there?

(see the answer key)

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