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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. How much money does Jerry Baldwin invest in Howard's coffee houses?
(a) $100,000.
(b) $250,000.
(c) $200,000.
(d) $150,000.

2. Where was the third Il Giornale store opened?
(a) Tacoma.
(b) Vancouver.
(c) Seattle.
(d) Spokane.

3. Which espresso machine manufacturer does Howard seek as an investor for his new business?
(a) Athena.
(b) Bialetti.
(c) DeLonghi.
(d) Faema.

4. What sport does Howard play in hopes of one day leaving the projects?
(a) Football.
(b) Baseball.
(c) Tennis.
(d) Basketball.

5. Where is the housewares show that Howard attends in Italy?
(a) Milan.
(b) Rome.
(c) Napoli.
(d) Sicily.

Short Answer Questions

1. Where do Howard and Sheri live while he is working at Hammarplast?

2. How does Howard feel about his father while growing up?

3. What part of New York did Howard grow up in during the 1960s?

4. What other coffee company does Jerry Baldwin purchase?

5. What season in 1983 does Howard take his first trip to Italy?

(see the answer key)

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