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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. How much does Ron Margolis invest in Il Giornale?
(a) $150,000.
(b) $100,000.
(c) $200,000.
(d) $250,000.

2. What novel features a character that inspired the Starbucks name?
(a) Gulliver's Travels.
(b) Tom Sawyer.
(c) Moby Dick.
(d) Treasure Island.

3. What product is Starbucks purchasing from Hammarplast when the company catches Howard's attention?
(a) Tea bag holders.
(b) An espresso machine.
(c) Customized coffee mugs.
(d) A drip coffeemaker.

4. What elements of Italy is Howard trying to interject into America with Il Giornale?
(a) Style and adventure.
(b) Romance and adventure.
(c) Romance, style, and adventure.
(d) Romance and style.

5. What holiday weekend was it when Howard meets Sheri, the woman who eventually becomes his wife?
(a) The Fourth of July.
(b) Easter.
(c) Labor Day.
(d) Memorial Day.

Short Answer Questions

1. How much money does Howard need to raise in order to purchase Starbucks?

2. What company does Howard work for after graduating from college and returning to New York?

3. What are the preconceived notions that Howard encounters from other Starbucks employees?

4. Who suggests the name, Il Giornale, for Howard's new coffee houses?

5. When was the third Il Giornale store opened?

(see the answer key)

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