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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What happened that tainted McDonald's image of being a safe place?

2. Where did McDonald's need to improve, according to Chapter 9?

3. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?

4. What did McDonald's charge that enabled them to afford the land they planned to build on?

5. What did the new strategy of Sonneborn's immediately create?

Short Essay Questions

1. How did Kroc attempt to make money when McDonald's had problems despite its operating system?

2. What was the result of Sonneborn's and Kroc's separate visions?

3. What happened after the fall of communism in relationship to McDonald's?

4. What did Kroc decide to focus on after his broken engagement?

5. In regards to real estate today, what is McDonald's considered?

6. In the 1960s where did McDonald's need to build strength and how did they do it?

7. Discuss the introduction and result of Chicken McNuggets on the McDonald's menu.

8. Who began to take over McDonald's as Kroc's personal life became a problem?

9. Describe Fred Turner's contributions to McDonald's.

10. What association with today's McDonald's took time to develop?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Compare and contrast how McDonald's corporation can be likened to the way the Marine Corp runs and operates. How has the operation of McDonald's evolved into an almost science?

Essay Topic 2

Compare and contrast how Kroc's invention and development of a fast food industry was likened to Carnegie's and Rockefeller's steel and oil companies.

Essay Topic 3

Analyze and discuss how McDonald's international began and its current state in the world. How has McDonald's international made McDonald's the second most globally recognized company?

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