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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Who did Kroc start a new life with, after he gave away more of his control of McDonald's?

2. What was Kroc and Cotter's relationship like?

3. When was the Operators National Advertising Cooperative formed?

4. What does McDonald's offer to everyone from its franchises?

5. What other food service chain is used today to diversify McDonald's holdings?

Short Essay Questions

1. What happened to make McDonald's appear to be an unsafe fast food chain?

2. What did Kroc support that gave McDonald's some trouble?

3. What nearly happened to McDonald's as Kroc and Sonneborn's conflict grew?

4. Describe the sandwich strategy.

5. Describe where McDonald's directed the media when it focused on Kroc's personal life.

6. In the 1960s where did McDonald's need to build strength and how did they do it?

7. Describe how Kroc obtained the name from the McDonald brothers.

8. What happened after the fall of communism in relationship to McDonald's?

9. What association with today's McDonald's took time to develop?

10. Discuss the state of McDonald's in 1961 as described at the end of Chapter 8, The Buyout.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss and explain what happened in Kroc's personal life that enabled him to expand McDonald's in the West.

Essay Topic 2

Explain and describe Sonneborn's real estate investment strategy he created to help McDonald's cash flow.

Essay Topic 3

Analyze and explain how Kroc's and Sonneborn's different vision of the future of McDonald's lead to Sonneborn's resignation, as well as the termination to their work relationship.

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