View a FREE sample

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. When did Kroc's contract expire between Kroc and the McDonald brothers?

2. How much did the McDonald brothers ask for their name?

3. Who did Kroc start a new life with, after he gave away more of his control of McDonald's?

4. Who ran McDonald's longer than its founder, yet never showed Kroc up?

5. What did Kroc decide to take over, after his broken engagement?

Short Essay Questions

1. Why did Kroc want and even need to buy out the McDonald brothers?

2. Describe Fred Turner's contributions to McDonald's.

3. Discuss the state of McDonald's in 1961 as described at the end of Chapter 8, The Buyout.

4. What is the McDonald's Operators Association?

5. When and how did McDonald's international began to diversify?

6. In regards to real estate today, what is McDonald's considered?

7. Who began to take over McDonald's as Kroc's personal life became a problem?

8. Discuss the introduction and result of Chicken McNuggets on the McDonald's menu.

9. What association with today's McDonald's took time to develop?

10. What nearly happened to McDonald's as Kroc and Sonneborn's conflict grew?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Compare and contrast how Kroc's invention and development of a fast food industry was likened to Carnegie's and Rockefeller's steel and oil companies.

Essay Topic 2

Discuss the current CEO of McDonald's, Mike Quinlan, and his contributions to the industry. Explain how he feels about the future of McDonald's.

Essay Topic 3

Analyze and discuss how McDonald's international began and its current state in the world. How has McDonald's international made McDonald's the second most globally recognized company?

(see the answer keys)

This section contains 552 words (approx. 2 pages at 300 words per page) View a FREE sample