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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What type of clothing was particularly effective with the children when McDonald's was developing its first mascot or icon?

2. What did McDonald's have trouble with in Chapter7?

3. What rumor in the 1970s hurt McDonald's reputation?

4. How did McDonald's have to appear to investors to have the support of large lenders?

5. What did McDonald's charge that enabled them to afford the land they planned to build on?

Short Essay Questions

1. How did Kroc attempt to make money when McDonald's had problems despite its operating system?

2. What did Kroc decide to focus on after his broken engagement?

3. What else did McDonald's do to redefine the food service industry?

4. What association with today's McDonald's took time to develop?

5. What type of strategy did McDonald's create to secure mortgage loans?

6. What nearly happened to McDonald's as Kroc and Sonneborn's conflict grew?

7. What happened to make McDonald's appear to be an unsafe fast food chain?

8. After Kroc owned McDonald's incorporated, what did do with its image?

9. Discuss the introduction and result of Chicken McNuggets on the McDonald's menu.

10. What was difficult for McDonald's initial overseas, international expansion?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss and explain specifically what happened to McDonald's that created negative media attention. How did McDonald's respond to correct its image in the public?

Essay Topic 2

Analyze and discuss how McDonald's international began and its current state in the world. How has McDonald's international made McDonald's the second most globally recognized company?

Essay Topic 3

Describe the conditions of the McDonald's industry when Fred Turner began to take control of the company. What propelled Kroc towards his decision to relinquish control of his manifested dream?

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This section contains 608 words (approx. 3 pages at 300 words per page) View a FREE sample