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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What did Kroc want to buy in Chapter 8?

2. Who did Kroc start a new life with, after he gave away more of his control of McDonald's?

3. What main person was responsible for handling a major cash crunch for McDonald's?

4. What did Sonneborn reduce for McDonald's?

5. What famous icon became associated with McDonald's, after being effective with the children?

Short Essay Questions

1. What was difficult for McDonald's initial overseas, international expansion?

2. Who began to take over McDonald's as Kroc's personal life became a problem?

3. Describe Fred Turner's contributions to McDonald's.

4. In the 1960s where did McDonald's need to build strength and how did they do it?

5. What association with today's McDonald's took time to develop?

6. Why did Kroc want and even need to buy out the McDonald brothers?

7. Describe where McDonald's directed the media when it focused on Kroc's personal life.

8. Describe the sandwich strategy.

9. What was the original face or mascot of McDonald's and what is its mascot today?

10. Discuss the state of McDonald's in 1961 as described at the end of Chapter 8, The Buyout.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss the current CEO of McDonald's, Mike Quinlan, and his contributions to the industry. Explain how he feels about the future of McDonald's.

Essay Topic 2

Discuss and explain how the technique of trial and error helped to develop the automation of the French fires and milkshakes.

Essay Topic 3

Explain and discuss how founder of McDonald's, Ray A. Kroc, effectively ran and governed the corporation of McDonald's. How did he gain such popularity among his employees?

(see the answer keys)

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