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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What began to diversify in the late 1960s early 1970s for McDonald's?

2. What percent of McDonald's did Sonneborn?

3. In 1961, how many stores did McDonald's have open?

4. Who was Frank Cotter?

5. What did McDonald's do to solve their staffing policies?

Short Essay Questions

1. What did Kroc decide to focus on after his broken engagement?

2. What association with today's McDonald's took time to develop?

3. What is the McDonald's Operators Association?

4. What did Kroc support that gave McDonald's some trouble?

5. What happened to make McDonald's appear to be an unsafe fast food chain?

6. Describe the sandwich strategy.

7. What was difficult for McDonald's initial overseas, international expansion?

8. In regards to real estate today, what is McDonald's considered?

9. What else did McDonald's do to redefine the food service industry?

10. What happened after the fall of communism in relationship to McDonald's?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss the current CEO of McDonald's, Mike Quinlan, and his contributions to the industry. Explain how he feels about the future of McDonald's.

Essay Topic 2

Discuss and explain what happened in Kroc's personal life that enabled him to expand McDonald's in the West.

Essay Topic 3

Describe the conditions of the McDonald's industry when Fred Turner began to take control of the company. What propelled Kroc towards his decision to relinquish control of his manifested dream?

(see the answer keys)

This section contains 535 words (approx. 2 pages at 300 words per page) View a FREE sample