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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What percent of McDonald's did Sonneborn?

2. What was Kroc's second wife's name?

3. What other food service chain is used today to diversify McDonald's holdings?

4. What rumor in the 1970s hurt McDonald's reputation?

5. As a result of Kroc's desire to take McDonald's forward, what did he decide to do to expand his restaurant?

Short Essay Questions

1. Why did Kroc want and even need to buy out the McDonald brothers?

2. What did Kroc decide to focus on after his broken engagement?

3. What happened to make McDonald's appear to be an unsafe fast food chain?

4. Why did Kroc move to California in the early 1960s?

5. In regards to real estate today, what is McDonald's considered?

6. Discuss the state of McDonald's in 1961 as described at the end of Chapter 8, The Buyout.

7. When and how did McDonald's international began to diversify?

8. What was the original face or mascot of McDonald's and what is its mascot today?

9. What else did McDonald's do to redefine the food service industry?

10. Describe how Kroc obtained the name from the McDonald brothers.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss and explain what happened in Kroc's personal life that enabled him to expand McDonald's in the West.

Essay Topic 2

Explain what Kroc avoided within his franchise developments and relationships and why. Discuss what Kroc learned in this time of franchise development.

Essay Topic 3

Discuss and explain specifically what happened to McDonald's that created negative media attention. How did McDonald's respond to correct its image in the public?

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