View a FREE sample

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. How many stores did McDonald's have by 1978?

2. What did the International branch of McDonald's ultimately realize to help them become successful?

3. What is the potato manufacturer called?

4. Where did McDonald's first go international?

5. What did Sonneborn reduce for McDonald's?

Short Essay Questions

1. What was difficult for McDonald's initial overseas, international expansion?

2. How did Kroc attempt to make money when McDonald's had problems despite its operating system?

3. Describe where McDonald's directed the media when it focused on Kroc's personal life.

4. After Kroc owned McDonald's incorporated, what did do with its image?

5. Describe how Kroc obtained the name from the McDonald brothers.

6. What happened after the fall of communism in relationship to McDonald's?

7. What was the result of Sonneborn's and Kroc's separate visions?

8. What type of strategy did McDonald's create to secure mortgage loans?

9. What is the McDonald's Operators Association?

10. In the 1960s where did McDonald's need to build strength and how did they do it?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss and explain specifically what happened to McDonald's that created negative media attention. How did McDonald's respond to correct its image in the public?

Essay Topic 2

Discuss and explain how Kroc's management and delegation of authority allowed his employees to keep their freedom while performing their jobs.

Essay Topic 3

Compare and contrast how McDonald's corporation can be likened to the way the Marine Corp runs and operates. How has the operation of McDonald's evolved into an almost science?

(see the answer keys)

This section contains 585 words (approx. 2 pages at 300 words per page) View a FREE sample