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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?

2. What type of strategy is formed when the land owner subleases to the franchises?

3. Where did McDonald's need to improve, according to Chapter 9?

4. Who did Turner rely on during financial pressures?

5. Who was Frank Cotter?

Short Essay Questions

1. How did Kroc attempt to make money when McDonald's had problems despite its operating system?

2. Describe Fred Turner's contributions to McDonald's.

3. Why did Kroc want and even need to buy out the McDonald brothers?

4. What did Kroc support that gave McDonald's some trouble?

5. What happened to make McDonald's appear to be an unsafe fast food chain?

6. In the 1960s where did McDonald's need to build strength and how did they do it?

7. When and how did McDonald's international began to diversify?

8. Discuss the state of McDonald's in 1961 as described at the end of Chapter 8, The Buyout.

9. What was the original face or mascot of McDonald's and what is its mascot today?

10. What was difficult for McDonald's initial overseas, international expansion?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Compare and contrast how McDonald's corporation can be likened to the way the Marine Corp runs and operates. How has the operation of McDonald's evolved into an almost science?

Essay Topic 2

Discuss how McDonald's first plunged into the advertisement world. Explain what happened as a result of the initial advertisements McDonald's submitted to newspapers and television.

Essay Topic 3

Explain what Kroc avoided within his franchise developments and relationships and why. Discuss what Kroc learned in this time of franchise development.

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