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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What was Kroc's second wife's name?

2. What did Kroc's negotiation to do his relationship with the McDonald brothers?

3. What did Sonneborn reduce for McDonald's?

4. What did Sonneborn's idea involve?

5. As a result of franchisee-franchiser relations, what brought complications for McDonald's?

Short Essay Questions

1. Describe where McDonald's directed the media when it focused on Kroc's personal life.

2. Describe McDonald's new introductions to its menu and simultaneous hiring of women employees.

3. What nearly happened to McDonald's as Kroc and Sonneborn's conflict grew?

4. Describe Fred Turner's contributions to McDonald's.

5. Why did Kroc want and even need to buy out the McDonald brothers?

6. After Kroc owned McDonald's incorporated, what did do with its image?

7. Describe how Kroc obtained the name from the McDonald brothers.

8. What was the result of Sonneborn's and Kroc's separate visions?

9. What is the McDonald's Operators Association?

10. How did Kroc attempt to make money when McDonald's had problems despite its operating system?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss and explain why Big Boy and Dairy Queen restaurants were imitations of McDonald's and why they both failed to out succeed McDonald's.

Essay Topic 2

Explain and describe Sonneborn's real estate investment strategy he created to help McDonald's cash flow.

Essay Topic 3

Explain what Kroc avoided within his franchise developments and relationships and why. Discuss what Kroc learned in this time of franchise development.

(see the answer keys)

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