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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. In 1961, how many stores did McDonald's have open?

2. By what time had the McDonald's Operators Association lost its punch?

3. Who was Frank Cotter?

4. How did McDonald's reshape the food service industry?

5. What did Sonneborn's idea involve?

Short Essay Questions

1. In regards to real estate today, what is McDonald's considered?

2. What was the original face or mascot of McDonald's and what is its mascot today?

3. Describe Fred Turner's contributions to McDonald's.

4. Describe where McDonald's directed the media when it focused on Kroc's personal life.

5. When and how did McDonald's international began to diversify?

6. What happened to make McDonald's appear to be an unsafe fast food chain?

7. What happened after the fall of communism in relationship to McDonald's?

8. What association with today's McDonald's took time to develop?

9. What type of strategy did McDonald's create to secure mortgage loans?

10. What was the result of Sonneborn's and Kroc's separate visions?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Analyze and explain how Kroc's and Sonneborn's different vision of the future of McDonald's lead to Sonneborn's resignation, as well as the termination to their work relationship.

Essay Topic 2

Discuss How Kroc went obtained the McDonald's name. Discuss what happened as a result of the negotiations Kroc made to own the name.

Essay Topic 3

Discuss and explain how Kroc's management and delegation of authority allowed his employees to keep their freedom while performing their jobs.

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This section contains 549 words (approx. 2 pages at 300 words per page) View a FREE sample