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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. When was the fish sandwich developed at McDonald's?

2. When did Kroc's contract expire between Kroc and the McDonald brothers?

3. When was the Operators National Advertising Cooperative formed?

4. Where did McDonald's need to improve, according to Chapter 9?

5. In 1961 how many states had McDonald's restaurants?

Short Essay Questions

1. What else did McDonald's do to redefine the food service industry?

2. In the 1960s where did McDonald's need to build strength and how did they do it?

3. What is the McDonald's Operators Association?

4. Describe McDonald's new introductions to its menu and simultaneous hiring of women employees.

5. Describe the sandwich strategy.

6. What happened to make McDonald's appear to be an unsafe fast food chain?

7. Why did Kroc move to California in the early 1960s?

8. Describe where McDonald's directed the media when it focused on Kroc's personal life.

9. Discuss the state of McDonald's in 1961 as described at the end of Chapter 8, The Buyout.

10. Describe the rumor of the mid 1970s and its effect on McDonald's image.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Compare and contrast how Kroc's invention and development of a fast food industry was likened to Carnegie's and Rockefeller's steel and oil companies.

Essay Topic 2

Explain and discuss how founder of McDonald's, Ray A. Kroc, effectively ran and governed the corporation of McDonald's. How did he gain such popularity among his employees?

Essay Topic 3

Analyze and describe how California in the 1930s helped to develop curbside food service and then carhop drive-ins.

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