View a FREE sample

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What was the name of the theme park McDonald's considers developing?

2. In 1961 how many states had McDonald's restaurants?

3. When was the fish sandwich developed at McDonald's?

4. What is the McDonald's Operators Association?

5. What did the new strategy of Sonneborn's immediately create?

Short Essay Questions

1. After Kroc owned McDonald's incorporated, what did do with its image?

2. What was the result of Sonneborn's and Kroc's separate visions?

3. Discuss the introduction and result of Chicken McNuggets on the McDonald's menu.

4. What happened to make McDonald's appear to be an unsafe fast food chain?

5. In the 1960s where did McDonald's need to build strength and how did they do it?

6. What is the McDonald's Operators Association?

7. What happened after the fall of communism in relationship to McDonald's?

8. What was the original face or mascot of McDonald's and what is its mascot today?

9. What association with today's McDonald's took time to develop?

10. What did Kroc decide to focus on after his broken engagement?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Analyze and discuss how McDonald's international began and its current state in the world. How has McDonald's international made McDonald's the second most globally recognized company?

Essay Topic 2

Analyze and describe how California in the 1930s helped to develop curbside food service and then carhop drive-ins.

Essay Topic 3

Discuss how McDonald's first plunged into the advertisement world. Explain what happened as a result of the initial advertisements McDonald's submitted to newspapers and television.

(see the answer keys)

This section contains 566 words (approx. 2 pages at 300 words per page) View a FREE sample