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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Who ran McDonald's longer than its founder, yet never showed Kroc up?

2. What famous icon became associated with McDonald's, after being effective with the children?

3. When was the fish sandwich developed at McDonald's?

4. What was the entry of McDonald's into Russia a sign and reflection of?

5. What was the 1970s defamation of McDonald's reputation an example of?

Short Essay Questions

1. In the 1960s where did McDonald's need to build strength and how did they do it?

2. Why did Kroc want and even need to buy out the McDonald brothers?

3. What is the McDonald's Operators Association?

4. Describe where McDonald's directed the media when it focused on Kroc's personal life.

5. Discuss the introduction and result of Chicken McNuggets on the McDonald's menu.

6. Describe the rumor of the mid 1970s and its effect on McDonald's image.

7. What did Kroc decide to focus on after his broken engagement?

8. Why did Kroc move to California in the early 1960s?

9. What was the original face or mascot of McDonald's and what is its mascot today?

10. When and how did McDonald's international began to diversify?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Analyze and explain how Kroc's and Sonneborn's different vision of the future of McDonald's lead to Sonneborn's resignation, as well as the termination to their work relationship.

Essay Topic 2

Discuss How Kroc went obtained the McDonald's name. Discuss what happened as a result of the negotiations Kroc made to own the name.

Essay Topic 3

Discuss and explain why Big Boy and Dairy Queen restaurants were imitations of McDonald's and why they both failed to out succeed McDonald's.

(see the answer keys)

This section contains 592 words (approx. 2 pages at 300 words per page) View a FREE sample