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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What US city was the hurtful rumor about McDonald's generally confined to?

2. What other food service chain is used today to diversify McDonald's holdings?

3. Where was Kroc's first public relations firm located?

4. Who did Turner rely on during financial pressures?

5. What type of strategy is formed when the land owner subleases to the franchises?

Short Essay Questions

1. When and how did McDonald's international began to diversify?

2. How did Kroc attempt to make money when McDonald's had problems despite its operating system?

3. What was the original face or mascot of McDonald's and what is its mascot today?

4. What was difficult for McDonald's initial overseas, international expansion?

5. Why did Kroc want and even need to buy out the McDonald brothers?

6. What happened after the fall of communism in relationship to McDonald's?

7. What association with today's McDonald's took time to develop?

8. After Kroc owned McDonald's incorporated, what did do with its image?

9. Describe how Kroc obtained the name from the McDonald brothers.

10. What type of strategy did McDonald's create to secure mortgage loans?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Explain and describe Sonneborn's real estate investment strategy he created to help McDonald's cash flow.

Essay Topic 2

Discuss and explain what happened in Kroc's personal life that enabled him to expand McDonald's in the West.

Essay Topic 3

Describe the conditions of the McDonald's industry when Fred Turner began to take control of the company. What propelled Kroc towards his decision to relinquish control of his manifested dream?

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