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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?

2. What was the remaining difficulty between Kroc and the McDonald brothers after their trial?

3. What did the advertising of McDonald's do to Kroc's personal life?

4. What is the potato manufacturer called?

5. What was McDonald's nearly split into as a result of Kroc and Sonneborn's animosity?

Short Essay Questions

1. What was the result of Sonneborn's and Kroc's separate visions?

2. What was difficult for McDonald's initial overseas, international expansion?

3. Describe Fred Turner's contributions to McDonald's.

4. Describe the rumor of the mid 1970s and its effect on McDonald's image.

5. What happened to make McDonald's appear to be an unsafe fast food chain?

6. Why did Kroc move to California in the early 1960s?

7. When and how did McDonald's international began to diversify?

8. What did Kroc support that gave McDonald's some trouble?

9. After Kroc owned McDonald's incorporated, what did do with its image?

10. In the 1960s where did McDonald's need to build strength and how did they do it?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Compare and contrast how McDonald's corporation can be likened to the way the Marine Corp runs and operates. How has the operation of McDonald's evolved into an almost science?

Essay Topic 2

Analyze and discuss the team Kroc assembled to be the manager's of McDonald's. How was Kroc's idea and desire somewhat revolutionary for its time?

Essay Topic 3

Discuss How Kroc went obtained the McDonald's name. Discuss what happened as a result of the negotiations Kroc made to own the name.

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This section contains 606 words (approx. 3 pages at 300 words per page) View a FREE sample