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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. When did Maurice McDonald die?
(a) 1977.
(b) 1973.
(c) 1972.
(d) 1971.

2. What is the potato manufacturer called?
(a) Simple plots.
(b) Plotting.
(c) Simple.
(d) Simplot.

3. When did Kroc die?
(a) 1988.
(b) 1980.
(c) 1984.
(d) 1985.

4. What innovative advertisement proved to be successful for McDonald's after Kroc's death?
(a) Ads in subways and train stations.
(b) Commercials.
(c) Sporting event advertisements.
(d) Radio jingles.

5. What does McDonald's insist that it will never use to make its hamburgers?
(a) Old meat.
(b) Frozen meats.
(c) Non lean meat.
(d) Fatty meat.

Short Answer Questions

1. Who did Kroc try to marry after his divorce?

2. What did McDonald's have trouble with in Chapter7?

3. What did the advertising of McDonald's do to Kroc's personal life?

4. How did the international branch of McDonald's raise its food profile?

5. Who did NOT get rich as a result of McDonald's appraisal worth?

Short Essay Questions

1. When and how did McDonald's international began to diversify?

2. Why did Kroc want and even need to buy out the McDonald brothers?

3. Discuss the introduction and result of Chicken McNuggets on the McDonald's menu.

4. What did Kroc support that gave McDonald's some trouble?

5. After Kroc owned McDonald's incorporated, what did do with its image?

6. What else did McDonald's do to redefine the food service industry?

7. Describe the sandwich strategy.

8. What association with today's McDonald's took time to develop?

9. What happened after the fall of communism in relationship to McDonald's?

10. What type of strategy did McDonald's create to secure mortgage loans?

(see the answer keys)

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