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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Who did Kroc try to marry after his divorce?
(a) Martino.
(b) Ethel.
(c) Jane.
(d) Joan.

2. What does McDonald's use to generate greater efficiency?
(a) Positive reinforcements.
(b) Promptness.
(c) Negative reinforcements.
(d) Loyalty.

3. As a result of franchisee-franchiser relations, what brought complications for McDonald's?
(a) Bonds.
(b) Profit distribution.
(c) Stocks.
(d) Expansion.

4. What began to diversify in the late 1960s early 1970s for McDonald's?
(a) Nothing.
(b) The menu items.
(c) McDonald's international operations.
(d) Manager's race.

5. How did McDonald's have to appear to investors to have the support of large lenders?
(a) Appear eager.
(b) Appear risk worthy.
(c) Appear confident.
(d) Appear satisfied.

Short Answer Questions

1. In Chapter 7, why did Kroc desire to buy out the McDonald brothers?

2. What did Kroc decide to take over, after his broken engagement?

3. In 1961 how many states had McDonald's restaurants?

4. What did McDonald's have trouble with in Chapter7?

5. What type of problems did McDonald's face in the 1970s?

Short Essay Questions

1. What was the result of Sonneborn's and Kroc's separate visions?

2. After Kroc owned McDonald's incorporated, what did do with its image?

3. What else did McDonald's do to redefine the food service industry?

4. Discuss the introduction and result of Chicken McNuggets on the McDonald's menu.

5. What did Kroc decide to focus on after his broken engagement?

6. What association with today's McDonald's took time to develop?

7. Describe where McDonald's directed the media when it focused on Kroc's personal life.

8. Who began to take over McDonald's as Kroc's personal life became a problem?

9. Describe the sandwich strategy.

10. In the 1960s where did McDonald's need to build strength and how did they do it?

(see the answer keys)

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