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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What main person was responsible for handling a major cash crunch for McDonald's?
(a) Martino.
(b) Sonneborn.
(c) The McDonald brothers.
(d) Kroc.

2. What is the McDonald's Operators Association?
(a) Body of selected representatives from the population of franchises that meets with McDoanld's leaders.
(b) A board to voice McDonald employee needs.
(c) A board of trustees.
(d) A board of all the McDonald franchise managers.

3. When was the Operators National Advertising Cooperative formed?
(a) 1970.
(b) 1967.
(c) 1968.
(d) 1969.

4. What did McDonald's have trouble with in Chapter7?
(a) Paying its employees.
(b) Making a profit.
(c) Dividing its shares.
(d) Advertsiments.

5. Who did NOT get rich as a result of McDonald's appraisal worth?
(a) The McDonald brothers.
(b) Sonneborn.
(c) Kroc.
(d) Martino.

Short Answer Questions

1. What type of strategy is formed when the land owner subleases to the franchises?

2. How many stores did McDonald's have by 1978?

3. When was the fish sandwich developed at McDonald's?

4. What is the potato manufacturer called?

5. What did Kroc want to buy in Chapter 8?

Short Essay Questions

1. Describe the rumor of the mid 1970s and its effect on McDonald's image.

2. How did Kroc attempt to make money when McDonald's had problems despite its operating system?

3. What is the McDonald's Operators Association?

4. Describe where McDonald's directed the media when it focused on Kroc's personal life.

5. What was the result of Sonneborn's and Kroc's separate visions?

6. What else did McDonald's do to redefine the food service industry?

7. Why did Kroc move to California in the early 1960s?

8. Describe Fred Turner's contributions to McDonald's.

9. What happened after the fall of communism in relationship to McDonald's?

10. Who began to take over McDonald's as Kroc's personal life became a problem?

(see the answer keys)

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