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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What did Harry Sonneborn create for McDonald's?
(a) A new logo.
(b) A recipe.
(c) A real estate investment strategy.
(d) A new restaurant design.

2. As a result of Kroc's desire to take McDonald's forward, what did he decide to do to expand his restaurant?
(a) Increase its eliteness.
(b) Reduce menu prices.
(c) Advertise.
(d) Target a specific audience.

3. When did Maurice McDonald die?
(a) 1971.
(b) 1977.
(c) 1972.
(d) 1973.

4. What was the entry of McDonald's into Russia a sign and reflection of?
(a) Fall of resistance to the US.
(b) Progress.
(c) Surrender.
(d) Social and political change.

5. What was Kroc's second wife's name?
(a) Joan.
(b) Martino.
(c) Ethel.
(d) Jane.

Short Answer Questions

1. Who did NOT get rich as a result of McDonald's appraisal worth?

2. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?

3. What did Sonneborn reduce for McDonald's?

4. In 1961, how many stores did McDonald's have open?

5. What did Kroc move to redesign after he gained complete control and ownership of the restaurant?

Short Essay Questions

1. Describe where McDonald's directed the media when it focused on Kroc's personal life.

2. What was the result of Sonneborn's and Kroc's separate visions?

3. Who began to take over McDonald's as Kroc's personal life became a problem?

4. What happened to make McDonald's appear to be an unsafe fast food chain?

5. Describe how Kroc obtained the name from the McDonald brothers.

6. What was the original face or mascot of McDonald's and what is its mascot today?

7. What did Kroc decide to focus on after his broken engagement?

8. Why did Kroc move to California in the early 1960s?

9. What nearly happened to McDonald's as Kroc and Sonneborn's conflict grew?

10. What is the McDonald's Operators Association?

(see the answer keys)

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