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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What food market was at one time fraught with difficulty at McDonald's?
(a) Dairy.
(b) Breakfast.
(c) Chicken.
(d) Meat.

2. What did McDonald's have trouble with in Chapter7?
(a) Dividing its shares.
(b) Paying its employees.
(c) Advertsiments.
(d) Making a profit.

3. What was Kroc's second wife's name?
(a) Joan.
(b) Martino.
(c) Ethel.
(d) Jane.

4. In 1961 how many states had McDonald's restaurants?
(a) 42.
(b) 44.
(c) 41.
(d) 45.

5. Who did Kroc and Sonneborn use as a buffer for communication?
(a) Their secretaries.
(b) Martino.
(c) Cotter.
(d) No one.

Short Answer Questions

1. Mentioned in Chapter 14, what did McDonald's avoid using?

2. What was Kroc's first wife's name?

3. What percent of McDonald's did Sonneborn?

4. Which of the following were NOT introduced as new products simultaneously at McDonald's?

5. What did Sonneborn reduce for McDonald's?

Short Essay Questions

1. Describe where McDonald's directed the media when it focused on Kroc's personal life.

2. After Kroc owned McDonald's incorporated, what did do with its image?

3. Describe the sandwich strategy.

4. What type of strategy did McDonald's create to secure mortgage loans?

5. When and how did McDonald's international began to diversify?

6. Discuss the introduction and result of Chicken McNuggets on the McDonald's menu.

7. Who began to take over McDonald's as Kroc's personal life became a problem?

8. What is the McDonald's Operators Association?

9. How did Kroc attempt to make money when McDonald's had problems despite its operating system?

10. What was the original face or mascot of McDonald's and what is its mascot today?

(see the answer keys)

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