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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What did Sonneborn reduce for McDonald's?
(a) Sales.
(b) Employment.
(c) Revenue.
(d) Number of stores built.

2. What does McDonald's offer to everyone from its franchises?
(a) Benefits.
(b) Dental insurance.
(c) Stock options.
(d) Tax exemption.

3. What food market was at one time fraught with difficulty at McDonald's?
(a) Dairy.
(b) Meat.
(c) Chicken.
(d) Breakfast.

4. Who did Kroc try to marry after his divorce?
(a) Jane.
(b) Joan.
(c) Ethel.
(d) Martino.

5. Where did the original McDonald's character's develop from?
(a) Crude original models.
(b) Cheap cartooons.
(c) Farm animals.
(d) Kids toys.

Short Answer Questions

1. When did Maurice McDonald die?

2. What was the name of the theme park McDonald's considers developing?

3. What was Kroc's second wife's name?

4. What did McDonald's charge that enabled them to afford the land they planned to build on?

5. What was Kroc and Cotter's relationship like?

Short Essay Questions

1. What else did McDonald's do to redefine the food service industry?

2. What nearly happened to McDonald's as Kroc and Sonneborn's conflict grew?

3. Describe Fred Turner's contributions to McDonald's.

4. Describe where McDonald's directed the media when it focused on Kroc's personal life.

5. What type of strategy did McDonald's create to secure mortgage loans?

6. Who began to take over McDonald's as Kroc's personal life became a problem?

7. Why did Kroc move to California in the early 1960s?

8. What did Kroc support that gave McDonald's some trouble?

9. How did Kroc attempt to make money when McDonald's had problems despite its operating system?

10. What is the McDonald's Operators Association?

(see the answer keys)

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