Print
Word
PDF
|
| Name: _________________________ | Period: ___________________ |
This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. What moved Kroc to California in the early 1960s?
(a) Ethel.
(b) Jane.
(c) Joan.
(d) A love interest and divorce.
2. What was Kroc and Cotter's relationship like?
(a) They loved each other mutually.
(b) They worked well in business.
(c) They hated each other mutually.
(d) They were best friends.
3. Where did the original McDonald's character's develop from?
(a) Kids toys.
(b) Cheap cartooons.
(c) Farm animals.
(d) Crude original models.
4. How many stores did McDonald's have by 1978?
(a) 4000.
(b) 500.
(c) 3000.
(d) 2000.
5. What type of problems did McDonald's face in the 1970s?
(a) Cleanliness.
(b) Management.
(c) Respect.
(d) Public relations and profitablity.
Short Answer Questions
1. What did Kroc move to redesign after he gained complete control and ownership of the restaurant?
2. What did Kroc want to buy in Chapter 8?
3. What other food service chain is used today to diversify McDonald's holdings?
4. What main person was responsible for handling a major cash crunch for McDonald's?
5. What did McDonald's charge that enabled them to afford the land they planned to build on?
Short Essay Questions
1. Discuss the introduction and result of Chicken McNuggets on the McDonald's menu.
2. Describe McDonald's new introductions to its menu and simultaneous hiring of women employees.
3. Describe the sandwich strategy.
4. What else did McDonald's do to redefine the food service industry?
5. Describe how Kroc obtained the name from the McDonald brothers.
6. What did Kroc support that gave McDonald's some trouble?
7. What was the original face or mascot of McDonald's and what is its mascot today?
8. Who began to take over McDonald's as Kroc's personal life became a problem?
9. What did Kroc decide to focus on after his broken engagement?
10. What is the McDonald's Operators Association?
|
This section contains 580 words (approx. 2 pages at 300 words per page) |
|
