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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. Who was responsible for doubling McDonald's real estate holdings?
(a) Sonneborn.
(b) Turner.
(c) Martino.
(d) Kroc.
2. How did McDonald's find a way to make money?
(a) With real estate and strategy.
(b) With a new look.
(c) With advertisments.
(d) With a method.
3. What was the name of the theme park McDonald's considers developing?
(a) The Western World.
(b) The Land of the West Expansion.
(c) The Frontier.
(d) The Western Front.
4. Where did the original McDonald's character's develop from?
(a) Farm animals.
(b) Cheap cartooons.
(c) Crude original models.
(d) Kids toys.
5. Where did McDonald's need to improve, according to Chapter 9?
(a) Customer service.
(b) Product.
(c) Customer satisfaction.
(d) Marketing.
Short Answer Questions
1. What innovative advertisement proved to be successful for McDonald's after Kroc's death?
2. What moved Kroc to California in the early 1960s?
3. What did the advertising of McDonald's do to Kroc's personal life?
4. When did Maurice McDonald die?
5. What did Kroc increase for McDonald's?
Short Essay Questions
1. Describe Fred Turner's contributions to McDonald's.
2. What association with today's McDonald's took time to develop?
3. What was the original face or mascot of McDonald's and what is its mascot today?
4. What was difficult for McDonald's initial overseas, international expansion?
5. Describe where McDonald's directed the media when it focused on Kroc's personal life.
6. What type of strategy did McDonald's create to secure mortgage loans?
7. After Kroc owned McDonald's incorporated, what did do with its image?
8. Discuss the state of McDonald's in 1961 as described at the end of Chapter 8, The Buyout.
9. Why did Kroc want and even need to buy out the McDonald brothers?
10. Describe McDonald's new introductions to its menu and simultaneous hiring of women employees.
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This section contains 567 words (approx. 2 pages at 300 words per page) |
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