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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. What did Sonneborn reduce for McDonald's?
(a) Revenue.
(b) Sales.
(c) Employment.
(d) Number of stores built.
2. How much did the McDonald brothers ask for their name?
(a) $3.1 million.
(b) $2.2 million.
(c) $ 3.5 million.
(d) $2.7 million.
3. What did the new strategy of Sonneborn's immediately create?
(a) Cash flow and control for McDonald's.
(b) High demand.
(c) Increase in sales.
(d) Low demand.
4. As a result of franchisee-franchiser relations, what brought complications for McDonald's?
(a) Profit distribution.
(b) Stocks.
(c) Expansion.
(d) Bonds.
5. How many McDonald's did Turner open a year as a result of the successful real estate holdings?
(a) 350.
(b) 600.
(c) 500.
(d) 400.
Short Answer Questions
1. What did McDonald's charge that enabled them to afford the land they planned to build on?
2. What was Kroc's second wife's name?
3. What does McDonald's insist that it will never use to make its hamburgers?
4. In 1961, how many stores did McDonald's have open?
5. What type of clothing was particularly effective with the children when McDonald's was developing its first mascot or icon?
Short Essay Questions
1. Describe Fred Turner's contributions to McDonald's.
2. In regards to real estate today, what is McDonald's considered?
3. Why did Kroc want and even need to buy out the McDonald brothers?
4. Discuss the state of McDonald's in 1961 as described at the end of Chapter 8, The Buyout.
5. Who began to take over McDonald's as Kroc's personal life became a problem?
6. Describe the sandwich strategy.
7. When and how did McDonald's international began to diversify?
8. Describe where McDonald's directed the media when it focused on Kroc's personal life.
9. What type of strategy did McDonald's create to secure mortgage loans?
10. What association with today's McDonald's took time to develop?
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This section contains 576 words (approx. 2 pages at 300 words per page) |
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