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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. How many stores did McDonald's have by 1978?
(a) 3000.
(b) 500.
(c) 4000.
(d) 2000.
2. What did Sonneborn's idea involve?
(a) Creating a separate real estate agency.
(b) Developing its own land.
(c) Farming its own crops.
(d) Buying more land.
3. In 1961, how many stores did McDonald's have open?
(a) 324.
(b) 323.
(c) 322.
(d) 325.
4. How did McDonald's have to appear to investors to have the support of large lenders?
(a) Appear satisfied.
(b) Appear risk worthy.
(c) Appear eager.
(d) Appear confident.
5. What innovative advertisement proved to be successful for McDonald's after Kroc's death?
(a) Ads in subways and train stations.
(b) Sporting event advertisements.
(c) Commercials.
(d) Radio jingles.
Short Answer Questions
1. Who did Kroc have business tension with?
2. When was Ronald McDonald birthed as the face of McDonald's?
3. What was Kroc's second wife's name?
4. As a result of franchisee-franchiser relations, what brought complications for McDonald's?
5. Who remained to be the McDonald's spokesman throughout the 1970s?
Short Essay Questions
1. Describe the sandwich strategy.
2. What nearly happened to McDonald's as Kroc and Sonneborn's conflict grew?
3. Discuss the introduction and result of Chicken McNuggets on the McDonald's menu.
4. Why did Kroc want and even need to buy out the McDonald brothers?
5. In regards to real estate today, what is McDonald's considered?
6. What was the original face or mascot of McDonald's and what is its mascot today?
7. What was the result of Sonneborn's and Kroc's separate visions?
8. Describe how Kroc obtained the name from the McDonald brothers.
9. What did Kroc support that gave McDonald's some trouble?
10. Discuss the state of McDonald's in 1961 as described at the end of Chapter 8, The Buyout.
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This section contains 530 words (approx. 2 pages at 300 words per page) |
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