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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is the McDonald's Operators Association?
(a) Body of selected representatives from the population of franchises that meets with McDoanld's leaders.
(b) A board of trustees.
(c) A board of all the McDonald franchise managers.
(d) A board to voice McDonald employee needs.

2. How did McDonald's reshape the food service industry?
(a) By introducing new marketing techniques.
(b) By building its own wing of food processing trade.
(c) By developing benefits for the food service industry.
(d) By introducing new ideas.

3. What was Kroc and Cotter's relationship like?
(a) They hated each other mutually.
(b) They worked well in business.
(c) They were best friends.
(d) They loved each other mutually.

4. What did Kroc increase for McDonald's?
(a) Sales.
(b) Number of stores built.
(c) Expansion in West.
(d) Employment.

5. What did McDonald's do to solve their staffing policies?
(a) Hire women.
(b) Hire senior citizens.
(c) Hire minimum wage employees.
(d) Hire African Americans.

Short Answer Questions

1. What main person was responsible for handling a major cash crunch for McDonald's?

2. What does McDonald's offer to everyone from its franchises?

3. When did McDonald's serve its 50 billionth hamburger?

4. What was Kroc's first wife's name?

5. What innovative advertisement proved to be successful for McDonald's after Kroc's death?

Short Essay Questions

1. How did Kroc attempt to make money when McDonald's had problems despite its operating system?

2. Describe McDonald's new introductions to its menu and simultaneous hiring of women employees.

3. Discuss the state of McDonald's in 1961 as described at the end of Chapter 8, The Buyout.

4. Describe Fred Turner's contributions to McDonald's.

5. Why did Kroc want and even need to buy out the McDonald brothers?

6. Describe the sandwich strategy.

7. Describe how Kroc obtained the name from the McDonald brothers.

8. When and how did McDonald's international began to diversify?

9. Discuss the introduction and result of Chicken McNuggets on the McDonald's menu.

10. What was the result of Sonneborn's and Kroc's separate visions?

(see the answer keys)

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