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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Who was Frank Cotter?
(a) The judge of the the McDonald-Kroc case.
(b) The lawyer of Kroc.
(c) The disputer between Kroc and the McDonald brothers.
(d) The lawyer of the McDonald brothers.

2. When did Kroc die?
(a) 1984.
(b) 1988.
(c) 1980.
(d) 1985.

3. Who was responsible for doubling McDonald's real estate holdings?
(a) Sonneborn.
(b) Kroc.
(c) Turner.
(d) Martino.

4. In Chapter 7, why did Kroc desire to buy out the McDonald brothers?
(a) His desires were bigger than theirs were.
(b) They thought locally.
(c) They thought too globally.
(d) He wanted to violate the contract.

5. What did the advertising of McDonald's do to Kroc's personal life?
(a) Attracted attention to his good nature.
(b) Attracted attention to his family.
(c) Attracted attention to his management skills.
(d) Attracted attention to his personal life.

Short Answer Questions

1. Mentioned in Chapter 14, what did McDonald's avoid using?

2. What was the name of the theme park McDonald's considers developing?

3. Who did Kroc and Sonneborn use as a buffer for communication?

4. Where was Kroc's first public relations firm located?

5. How did McDonald's find a way to make money?

Short Essay Questions

1. Describe the sandwich strategy.

2. Who began to take over McDonald's as Kroc's personal life became a problem?

3. What happened after the fall of communism in relationship to McDonald's?

4. Discuss the introduction and result of Chicken McNuggets on the McDonald's menu.

5. What happened to make McDonald's appear to be an unsafe fast food chain?

6. When and how did McDonald's international began to diversify?

7. In regards to real estate today, what is McDonald's considered?

8. In the 1960s where did McDonald's need to build strength and how did they do it?

9. What nearly happened to McDonald's as Kroc and Sonneborn's conflict grew?

10. Why did Kroc want and even need to buy out the McDonald brothers?

(see the answer keys)

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