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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What moved Kroc to California in the early 1960s?
(a) Joan.
(b) A love interest and divorce.
(c) Ethel.
(d) Jane.

2. In 1961 how many states had McDonald's restaurants?
(a) 45.
(b) 41.
(c) 42.
(d) 44.

3. What did Kroc's behind the scene predecessor bring to the company?
(a) Resentment.
(b) Harmony.
(c) Appreciation.
(d) A balance of control.

4. When was the Operators National Advertising Cooperative formed?
(a) 1970.
(b) 1969.
(c) 1967.
(d) 1968.

5. What type of problems did McDonald's face in the 1970s?
(a) Public relations and profitablity.
(b) Management.
(c) Respect.
(d) Cleanliness.

Short Answer Questions

1. What did Kroc decide to take over, after his broken engagement?

2. What was the name of the theme park McDonald's considers developing?

3. What food market was at one time fraught with difficulty at McDonald's?

4. Where did McDonald's need to improve, according to Chapter 9?

5. Which of the following were NOT introduced as new products simultaneously at McDonald's?

Short Essay Questions

1. What was difficult for McDonald's initial overseas, international expansion?

2. What association with today's McDonald's took time to develop?

3. What happened after the fall of communism in relationship to McDonald's?

4. Discuss the state of McDonald's in 1961 as described at the end of Chapter 8, The Buyout.

5. What nearly happened to McDonald's as Kroc and Sonneborn's conflict grew?

6. Why did Kroc move to California in the early 1960s?

7. What is the McDonald's Operators Association?

8. Who began to take over McDonald's as Kroc's personal life became a problem?

9. Describe where McDonald's directed the media when it focused on Kroc's personal life.

10. Describe how Kroc obtained the name from the McDonald brothers.

(see the answer keys)

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