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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. When was the Operators National Advertising Cooperative formed?
(a) 1967.
(b) 1969.
(c) 1970.
(d) 1968.

2. Who was responsible for doubling McDonald's real estate holdings?
(a) Kroc.
(b) Turner.
(c) Martino.
(d) Sonneborn.

3. What rumor in the 1970s hurt McDonald's reputation?
(a) That they did not wash their hands.
(b) That they under cooked their chicken.
(c) That they violated the health code daily.
(d) That their hamburgers were made with worms.

4. What does McDonald's insist that it will never use to make its hamburgers?
(a) Fatty meat.
(b) Non lean meat.
(c) Old meat.
(d) Frozen meats.

5. What innovative advertisement proved to be successful for McDonald's after Kroc's death?
(a) Commercials.
(b) Radio jingles.
(c) Sporting event advertisements.
(d) Ads in subways and train stations.

Short Answer Questions

1. What is the potato manufacturer called?

2. What was Kroc and Cotter's relationship like?

3. What was the entry of McDonald's into Russia a sign and reflection of?

4. What did McDonald's have trouble with in Chapter7?

5. When did McDonald's serve its 50 billionth hamburger?

Short Essay Questions

1. What happened to make McDonald's appear to be an unsafe fast food chain?

2. What else did McDonald's do to redefine the food service industry?

3. What did Kroc decide to focus on after his broken engagement?

4. What was the original face or mascot of McDonald's and what is its mascot today?

5. Who began to take over McDonald's as Kroc's personal life became a problem?

6. Why did Kroc want and even need to buy out the McDonald brothers?

7. What was difficult for McDonald's initial overseas, international expansion?

8. What was the result of Sonneborn's and Kroc's separate visions?

9. Describe where McDonald's directed the media when it focused on Kroc's personal life.

10. What association with today's McDonald's took time to develop?

(see the answer keys)

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