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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. When was Ronald McDonald birthed as the face of McDonald's?
(a) 1965
(b) 1966.
(c) 1964.
(d) 1963.

2. What did the advertising of McDonald's do to Kroc's personal life?
(a) Attracted attention to his family.
(b) Attracted attention to his good nature.
(c) Attracted attention to his management skills.
(d) Attracted attention to his personal life.

3. What began to diversify in the late 1960s early 1970s for McDonald's?
(a) The menu items.
(b) Manager's race.
(c) Nothing.
(d) McDonald's international operations.

4. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?
(a) Another strategy.
(b) A CEO.
(c) A new recipe.
(d) A new committe.

5. What happened that tainted McDonald's image of being a safe place?
(a) A person got food poisioning and died.
(b) A robbery.
(c) Car theft.
(d) A shooting.

Short Answer Questions

1. What did Sonneborn's idea involve?

2. When did Kroc's contract expire between Kroc and the McDonald brothers?

3. Who did Kroc have business tension with?

4. What did Kroc increase for McDonald's?

5. What percent of McDonald's did Sonneborn?

Short Essay Questions

1. Describe where McDonald's directed the media when it focused on Kroc's personal life.

2. Why did Kroc want and even need to buy out the McDonald brothers?

3. What association with today's McDonald's took time to develop?

4. How did Kroc attempt to make money when McDonald's had problems despite its operating system?

5. What did Kroc support that gave McDonald's some trouble?

6. After Kroc owned McDonald's incorporated, what did do with its image?

7. Describe the sandwich strategy.

8. Why did Kroc move to California in the early 1960s?

9. Discuss the state of McDonald's in 1961 as described at the end of Chapter 8, The Buyout.

10. What is the McDonald's Operators Association?

(see the answer keys)

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