View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Where did McDonald's first go international?
(a) Spain and Italy.
(b) Canada and Mexico.
(c) Switzerland and Spain.
(d) London and France.

2. How did McDonald's find a way to make money?
(a) With advertisments.
(b) With a new look.
(c) With real estate and strategy.
(d) With a method.

3. Who did Kroc have business tension with?
(a) Martino.
(b) Sonneborn.
(c) The McDonald brothers.
(d) No one.

4. Who did Kroc start a new life with, after he gave away more of his control of McDonald's?
(a) Joan.
(b) Ethel.
(c) Jane.
(d) Martino.

5. What did McDonald's do to solve their staffing policies?
(a) Hire senior citizens.
(b) Hire women.
(c) Hire African Americans.
(d) Hire minimum wage employees.

Short Answer Questions

1. What rumor in the 1970s hurt McDonald's reputation?

2. What was the entry of McDonald's into Russia a sign and reflection of?

3. Who did Kroc and Sonneborn use as a buffer for communication?

4. What did Sonneborn reduce for McDonald's?

5. What is the McDonald's Operators Association?

Short Essay Questions

1. What nearly happened to McDonald's as Kroc and Sonneborn's conflict grew?

2. What type of strategy did McDonald's create to secure mortgage loans?

3. When and how did McDonald's international began to diversify?

4. Describe where McDonald's directed the media when it focused on Kroc's personal life.

5. What did Kroc decide to focus on after his broken engagement?

6. What was the original face or mascot of McDonald's and what is its mascot today?

7. After Kroc owned McDonald's incorporated, what did do with its image?

8. Why did Kroc move to California in the early 1960s?

9. What else did McDonald's do to redefine the food service industry?

10. What was difficult for McDonald's initial overseas, international expansion?

(see the answer keys)

This section contains 590 words (approx. 2 pages at 300 words per page) View a FREE sample