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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Where is McDonald's Plaza?
(a) Atlanta, GA.
(b) Chicago, IL.
(c) Topeka, KS.
(d) Oak Brook, IL.

2. What did Kroc mandate in his restaurants?
(a) Cleanliness and fastidiousness.
(b) Health care.
(c) Excellence.
(d) The best quality of everything.

3. What did Kroc see fighting with maverick franchises would result in?
(a) A good partnership.
(b) A bad relationship.
(c) Fighting about everything.
(d) Respect.

4. What opening became a social event?
(a) The opening of a drive thru service window.
(b) The opening of the Big Boy.
(c) The opening of Wendy's.
(d) The opening of Agates in Waukegan.

5. Where does the restaurant's name McDonald's come from?
(a) Richard McDonald.
(b) Dick McDonald.
(c) Kroc.
(d) Mac McDonald.

Short Answer Questions

1. Who suggested opening a lab for McDonald's to run its tests and experiments?

2. Who became a kind of "den mother" in the family at McDonald's?

3. What strategy did Dairy Queen use at its beginning stages of development?

4. What did Kroc avoid in the franchise business?

5. What originally did not exist in McDonald's but was eventually developed to make their hamburger?

Short Essay Questions

1. How did Kroc redefine customer-supplier relationships?

2. What did Kroc avoid within his franchise business?

3. Describe when franchising began.

4. How did McDonald's react to change, according to the author Love?

5. What did Kroc believe happened if one fought maverick franchises?

6. Describe the state of California in the early 1930s and its relationship to curbside restaurants.

7. Describe where the McDonald's name comes from.

8. What helped end Kroc's difficulty in obtaining success in the West?

9. Explain the press and McDonald's relationship as described in the foreword.

10. What does the foreword of McDonald's: Behind the Arches explain about the public's understanding of McDonald's?

(see the answer keys)

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