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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What happened within months of the opening of the Agates?
(a) The menu prices increased.
(b) Advertisements were seen nationwide.
(c) People traveled in from other states.
(d) Revenue increased.

2. How did the McDonald brother's envision the future business of McDonald's?
(a) As a whole.
(b) Individually.
(c) Locally.
(d) Nationally.

3. Who became a kind of "den mother" in the family at McDonald's?
(a) Ronald.
(b) Martino.
(c) Kroc.
(d) Sonneborn.

4. What type of structure does McDonald's have?
(a) Fundamentally federal.
(b) Good food fast.
(c) Family appeal.
(d) State.

5. What social group did the McDonald brothers become a part of because of their drive-in?
(a) The celebrity elite.
(b) The San Bernadino social elite.
(c) Janitors.
(d) Millionaires.

Short Answer Questions

1. According to the author, what determines how managers in the restaurant business react to change?

2. What did Kroc tolerate in his business?

3. What did Kroc avoid in the franchise business?

4. Where is McDonald's Plaza?

5. Who is the legendary founder of McDonald's?

Short Essay Questions

1. What happened in the 1950s in the restaurant food chain business.

2. What was Kroc's physical state when McDonald's becomes incorporated?

3. How did Kroc try to improve his product in other ways aside from ingredients?

4. Describe the franchise ownership of McDonald's.

5. How did Kroc redefine customer-supplier relationships?

6. Describe where the McDonald's name comes from.

7. Describe the parts of the McDonald's process.

8. Why did other managers adopt Kroc's principles?

9. What did Kroc avoid within his franchise business?

10. Describe when franchising began.

(see the answer keys)

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