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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What did Kroc want to improve as he focused on building the operating system?
(a) The marketing.
(b) The design.
(c) The advertisements.
(d) The product.

2. What menu item did McDonald's begin to experiment with in Chapter 6?
(a) Apple pies.
(b) Milkshakes.
(c) French fries.
(d) Fish sandwiches.

3. What business did Kroc first get into?
(a) Education.
(b) The real estate market.
(c) The milkshake mixer business.
(d) Farm development.

4. What was Kroc considered to be after decades of involvement with McDonald's?
(a) An American icon.
(b) An entrepreneur.
(c) A business legend.
(d) A role model.

5. How old was Kroc when McDonald's was incorporated?
(a) 52.
(b) 53.
(c) 50.
(d) 51.

Short Answer Questions

1. How did Kroc envision the future business of McDonald's?

2. According to author, what does McDonald's management not include?

3. What does the foreword of McDonald's: Behind the Arches explain?

4. What strategy did Dairy Queen use at its beginning stages of development?

5. Where is McDonald's Plaza?

Short Essay Questions

1. What helped end Kroc's difficulty in obtaining success in the West?

2. What does the foreword of McDonald's: Behind the Arches explain about the public's understanding of McDonald's?

3. What are McDonald's managers committed to building?

4. Describe the state of California in the early 1930s and its relationship to curbside restaurants.

5. What did Kroc believe happened if one fought maverick franchises?

6. What was the difference between the McDonald brothers vision for McDonald's and Kroc's vision for it?

7. What did June Martino suggest that proved to be very worthwhile to the McDonald's industry?

8. What did Kroc avoid within his franchise business?

9. What was Kroc's physical state when McDonald's becomes incorporated?

10. Describe how Kroc was similar to Carnegie and Rockefeller in his business strategies.

(see the answer keys)

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