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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1930s.
(b) The mid 1960s.
(c) The mid 1950s.
(d) The mid 1940s.

2. What did Kroc's franchise's begin to deviate from after the Agates stabilized?
(a) The red, yellow, and white color theme.
(b) Nothing.
(c) Ronald McDonald as their mascot.
(d) The confines of Kroc's model.

3. What did Kroc convert the way his restaurant was ran into?
(a) A method.
(b) A formula.
(c) An assembly.
(d) A science.

4. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
(a) 16,000.
(b) 14,000.
(c) 15,00.
(d) 17,000.

5. According to the author, what determines how managers in the restaurant business react to change?
(a) Corporate culture.
(b) Corporal punishment.
(c) Market value.
(d) Real estate value.

Short Answer Questions

1. How did Kroc envision the future business of McDonald's?

2. Who did Kroc suggest incorporate a curb side service?

3. What did Kroc want to improve as he focused on building the operating system?

4. Where is McDonald's Plaza?

5. What social group did the McDonald brothers become a part of because of their drive-in?

Short Essay Questions

1. How did Kroc react as McDonald's grew?

2. What did June Martino suggest that proved to be very worthwhile to the McDonald's industry?

3. Why did other managers adopt Kroc's principles?

4. What was Kroc's physical state when McDonald's becomes incorporated?

5. What did Kroc avoid within his franchise business?

6. What does the foreword of McDonald's: Behind the Arches explain about the public's understanding of McDonald's?

7. How did McDonald's react to change, according to the author Love?

8. What helped end Kroc's difficulty in obtaining success in the West?

9. What was the difference between the McDonald brothers vision for McDonald's and Kroc's vision for it?

10. Describe when franchising began.

(see the answer keys)

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