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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. According to Chapter 3, what did food franchising predate?
(a) Automobiles.
(b) Candy.
(c) Sewing machines.
(d) Chewing gum.

2. What did the McDonald brothers lack to make their restaurant successful?
(a) Manners.
(b) People skills.
(c) Organizational skills.
(d) Recipes.

3. What does the prologue compare the state of McDonald's main office to?
(a) A pretentious office.
(b) A war zone.
(c) A bomb shelter.
(d) An office max.

4. What did Kroc limit in his business at McDonald's?
(a) Employees.
(b) Franchise ownership.
(c) Loss of control.
(d) Members of his board.

5. What did Kroc mandate in his restaurants?
(a) Health care.
(b) The best quality of everything.
(c) Excellence.
(d) Cleanliness and fastidiousness.

Short Answer Questions

1. What did Kroc avoid in the franchise business?

2. What would get someone fired from McDonald's?

3. What did the McDonald brothers force Kroc to do?

4. What business did Kroc first get into?

5. When did Kroc form the McDonald's system?

Short Essay Questions

1. How did Kroc redefine customer-supplier relationships?

2. What was Kroc's physical state when McDonald's becomes incorporated?

3. Explain the press and McDonald's relationship as described in the foreword.

4. How did McDonald's react to change, according to the author Love?

5. Describe the franchise ownership of McDonald's.

6. What are McDonald's managers committed to building?

7. What did Kroc end up fighting about with one of his franchise manager's?

8. Describe what Kroc mandated in his restaurants.

9. Describe where the McDonald's name comes from.

10. Discuss the type of people Kroc hired as managers for McDonald's.

(see the answer keys)

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