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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. According to the author, what was Kroc considered to be above anything else?
(a) A salesman.
(b) A traveller.
(c) A father.
(d) A money maker.

2. What did the press focus on in regards to McDonald's?
(a) The grade of food quality.
(b) The outside.
(c) The inside.
(d) The corporation.

3. What did Kroc do when circumstances made demands?
(a) Change.
(b) Negotiate.
(c) Adapt.
(d) Revolutionize.

4. What item did Kroc have success with after the market changed?
(a) Milkshakes.
(b) French fries.
(c) The Multimixer.
(d) The hand held mixer.

5. What did Kroc found in 1952?
(a) McDonald's arches.
(b) McDonald's System, Inc.
(c) McDonald's mascot.
(d) McDonald's Corporation.

Short Answer Questions

1. What did Kroc's franchise's begin to deviate from after the Agates stabilized?

2. Where did the McDonald brothers open a grander carhop drive-in?

3. When did franchising begin in America?

4. What did Kroc convert the way his restaurant was ran into?

5. Where is McDonald's Plaza?

Short Essay Questions

1. Why did other managers adopt Kroc's principles?

2. Describe the parts of the McDonald's process.

3. How did McDonald's react to change, according to the author Love?

4. What was the difference between the McDonald brothers vision for McDonald's and Kroc's vision for it?

5. Discuss the type of people Kroc hired as managers for McDonald's.

6. How did Kroc react as McDonald's grew?

7. Describe where the McDonald's name comes from.

8. What did Kroc believe happened if one fought maverick franchises?

9. Explain the press and McDonald's relationship as described in the foreword.

10. What did June Martino suggest that proved to be very worthwhile to the McDonald's industry?

(see the answer keys)

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