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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) A new side item came to the menu.
(b) The restaurant exploded.
(c) The restaurant wentbankrupt.
(d) They reorganized the restaurant and shut everything down to start over.

2. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?
(a) 400,000.
(b) 800,000.
(c) 500,000.
(d) 600,000

3. According to the author, how did Kroc set the tone of McDonald's reaction to change?
(a) The market value.
(b) The real estate value.
(c) Trial and error mentality.
(d) It happened naturally for him.

4. What did Kroc mandate in his restaurants?
(a) The best quality of everything.
(b) Health care.
(c) Excellence.
(d) Cleanliness and fastidiousness.

5. What originally did not exist in McDonald's but was eventually developed to make their hamburger?
(a) The assembly line.
(b) A formula.
(c) Quality beef.
(d) Recipe.

Short Answer Questions

1. Who did Kroc suggest incorporate a curb side service?

2. What strategy did Dairy Queen use at its beginning stages of development?

3. What did Kroc found in 1952?

4. What did Kroc's franchise's begin to deviate from after the Agates stabilized?

5. What was the result of Kroc's ruthless enforcement of procedure?

Short Essay Questions

1. Detail a few of the statistics given in the foreword about the US consumption of McDonald's products.

2. What does the foreword of McDonald's: Behind the Arches explain about the public's understanding of McDonald's?

3. How did Kroc react as McDonald's grew?

4. What helped end Kroc's difficulty in obtaining success in the West?

5. What are McDonald's managers committed to building?

6. What was the difference between the McDonald brothers vision for McDonald's and Kroc's vision for it?

7. What did June Martino suggest that proved to be very worthwhile to the McDonald's industry?

8. Describe where the McDonald's name comes from.

9. Describe what Kroc mandated in his restaurants.

10. Why did other managers adopt Kroc's principles?

(see the answer keys)

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