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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What rival chain went out of business in Chapter 6?
(a) Harry's.
(b) Henri'.s
(c) Henry's.
(d) Hal's.

2. How did Kroc envision the future business of McDonald's?
(a) Individually.
(b) As a whole.
(c) Locally.
(d) Nationally.

3. In what state did carhop drive-ins spread rapidly?
(a) Illinois.
(b) New Mexico.
(c) Georgia.
(d) California.

4. What did Kroc convert the way his restaurant was ran into?
(a) A formula.
(b) A method.
(c) A science.
(d) An assembly.

5. What opening became a social event?
(a) The opening of the Big Boy.
(b) The opening of a drive thru service window.
(c) The opening of Agates in Waukegan.
(d) The opening of Wendy's.

Short Answer Questions

1. Who was Kroc's personality opposite?

2. According to Chapter 3, what did food franchising predate?

3. What menu item did McDonald's begin to experiment with in Chapter 6?

4. What did Kroc mandate in his restaurants?

5. Who is the legendary founder of McDonald's?

Short Essay Questions

1. What helped end Kroc's difficulty in obtaining success in the West?

2. Describe where the McDonald's name comes from.

3. How did Kroc react as McDonald's grew?

4. How did Kroc try to improve his product in other ways aside from ingredients?

5. Why did other managers adopt Kroc's principles?

6. What did Kroc end up fighting about with one of his franchise manager's?

7. What did Kroc avoid within his franchise business?

8. What did Kroc believe happened if one fought maverick franchises?

9. What happened in the 1950s in the restaurant food chain business.

10. What was Kroc's physical state when McDonald's becomes incorporated?

(see the answer keys)

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