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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 5%.
(b) 3%.
(c) 6%.
(d) 7%.

2. What does the prologue compare the state of McDonald's main office to?
(a) A war zone.
(b) A bomb shelter.
(c) A pretentious office.
(d) An office max.

3. Who was Kroc's personality opposite?
(a) Harry Sonneborn.
(b) Harry Jonasborn.
(c) Harris Sonney.
(d) Harley Smithington.

4. In what state did carhop drive-ins spread rapidly?
(a) Georgia.
(b) California.
(c) Illinois.
(d) New Mexico.

5. What did Kroc avoid in the franchise business?
(a) Territorial fights.
(b) Fast income.
(c) Laziness.
(d) Dictating control.

Short Answer Questions

1. What does the author compare McDonald's operational system to?

2. What made Kroc upset with one of his franchise managers?

3. What did Kroc want to improve as he focused on building the operating system?

4. What menu item did McDonald's begin to experiment with in Chapter 6?

5. What item did Kroc have success with after the market changed?

Short Essay Questions

1. Describe where the McDonald's name comes from.

2. Describe what Kroc mandated in his restaurants.

3. Describe the franchise ownership of McDonald's.

4. What happened in the 1950s in the restaurant food chain business.

5. What happened when Ray Kroc met the McDonald's brothers in 1954?

6. What did Kroc believe happened if one fought maverick franchises?

7. Discuss the type of people Kroc hired as managers for McDonald's.

8. Detail a few of the statistics given in the foreword about the US consumption of McDonald's products.

9. What are McDonald's managers committed to building?

10. Describe the parts of the McDonald's process.

(see the answer keys)

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