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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. According to author, what does McDonald's management not include?
(a) Taxes taken out.
(b) Benefits.
(c) Health care.
(d) Any steady politics.

2. What social group did the McDonald brothers become a part of because of their drive-in?
(a) The celebrity elite.
(b) The San Bernadino social elite.
(c) Janitors.
(d) Millionaires.

3. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) Dairy Queen.
(b) McDonald's.
(c) The market.
(d) KFC.

4. Where did the McDonald brothers open a grander carhop drive-in?
(a) Hollywood, California.
(b) Chicago, Illinois.
(c) San Bernadino, California.
(d) Topeka, Kansas.

5. What was Kroc careful and conscious not to do in his franchise world?
(a) Overwork his employees.
(b) Over volunteer himself.
(c) Overwork himself.
(d) Over extend himself.

Short Answer Questions

1. What happened within months of the opening of the Agates?

2. What did the McDonald brothers force Kroc to do?

3. What did Kroc assemble with the manager's he hired in McDonald's?

4. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

5. What would get someone fired from McDonald's?

Short Essay Questions

1. How did McDonald's react to change, according to the author Love?

2. What are McDonald's managers committed to building?

3. Describe what Kroc mandated in his restaurants.

4. Describe when franchising began.

5. Why did other managers adopt Kroc's principles?

6. Detail a few of the statistics given in the foreword about the US consumption of McDonald's products.

7. What was the difference between the McDonald brothers vision for McDonald's and Kroc's vision for it?

8. Describe where the McDonald's name comes from.

9. Describe the franchise ownership of McDonald's.

10. Describe how Kroc was similar to Carnegie and Rockefeller in his business strategies.

(see the answer keys)

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