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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What did Kroc resist profiting from?
(a) Unstable markets.
(b) His franchises.
(c) His own ideas.
(d) Other's ideas.

2. What did Kroc redefine with his suppliers?
(a) Friendship.
(b) Loyalty.
(c) Trust.
(d) Customer-supplier relationships.

3. What would get someone fired from McDonald's?
(a) Poor perfromance.
(b) Tardiness.
(c) Bad hygiene.
(d) Rude customer service.

4. What did Kroc mandate in his restaurants?
(a) Excellence.
(b) The best quality of everything.
(c) Health care.
(d) Cleanliness and fastidiousness.

5. Who discovered fast food?
(a) Martino.
(b) Kroc.
(c) McDonald brothers.
(d) Schindler.

Short Answer Questions

1. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?

2. When did franchising begin in America?

3. How many parts of the process are there to uphold the common standard qualities for McDonald's?

4. How much did the Agates make in its first 12 months?

5. What did Kroc avoid in the franchise business?

Short Essay Questions

1. What did Kroc believe happened if one fought maverick franchises?

2. What market did Kroc first get into that propelled him towards the food production business?

3. Describe what Kroc mandated in his restaurants.

4. What does the foreword of McDonald's: Behind the Arches explain about the public's understanding of McDonald's?

5. What helped end Kroc's difficulty in obtaining success in the West?

6. Why did other managers adopt Kroc's principles?

7. What happened when Ray Kroc met the McDonald's brothers in 1954?

8. Detail a few of the statistics given in the foreword about the US consumption of McDonald's products.

9. What are McDonald's managers committed to building?

10. What happened in the 1950s in the restaurant food chain business.

(see the answer keys)

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