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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. What did Kroc tolerate in his business?
(a) Accusations.
(b) Stress.
(c) Anger.
(d) Frustration.
2. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?
(a) 96%.
(b) 97%.
(c) 100%.
(d) 98%.
3. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?
(a) 500,000.
(b) 400,000.
(c) 600,000
(d) 800,000.
4. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) They reorganized the restaurant and shut everything down to start over.
(b) The restaurant exploded.
(c) The restaurant wentbankrupt.
(d) A new side item came to the menu.
5. What did Kroc resist that ultimately benefited him?
(a) Putting his financial position ahead of the company's.
(b) The uniform idea of his franchise.
(c) Putting his financial position behind the company's.
(d) Good food fast.
Short Answer Questions
1. How did McDonald's develop its discovery process?
2. According to Chapter 6, who were committed to making the best hamburger in the world?
3. What did Kroc do when circumstances made demands?
4. Where did Kroc bring his idea of the Multimixer into the public eye?
5. What did the McDonald brothers lack to make their restaurant successful?
Short Essay Questions
1. Detail a few of the statistics given in the foreword about the US consumption of McDonald's products.
2. How did McDonald's react to change, according to the author Love?
3. Explain the press and McDonald's relationship as described in the foreword.
4. What happened in the 1950s in the restaurant food chain business.
5. Describe why Big Boy and Dairy Queens were unsuccessful in comparison to McDonald's.
6. How did Kroc redefine customer-supplier relationships?
7. Why did other managers adopt Kroc's principles?
8. What did Kroc avoid within his franchise business?
9. What was the difference between the McDonald brothers vision for McDonald's and Kroc's vision for it?
10. Describe what Kroc mandated in his restaurants.
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This section contains 619 words (approx. 3 pages at 300 words per page) |
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