View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?
(a) 800,000.
(b) 500,000.
(c) 600,000
(d) 400,000.

2. In what state did carhop drive-ins spread rapidly?
(a) New Mexico.
(b) Illinois.
(c) California.
(d) Georgia.

3. According to author, what does McDonald's management not include?
(a) Benefits.
(b) Taxes taken out.
(c) Health care.
(d) Any steady politics.

4. How did McDonald's develop its discovery process?
(a) Through research.
(b) By watching other restaurants.
(c) Through trial and error.
(d) By ignoring its competitors.

5. What did the McDonald brothers lack to make their restaurant successful?
(a) Organizational skills.
(b) People skills.
(c) Manners.
(d) Recipes.

Short Answer Questions

1. According to the author, what is the hardest task for a franchiser?

2. Where did Kroc bring his idea of the Multimixer into the public eye?

3. What is Kroc considered to be according to Love?

4. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?

5. About how many entrepreneurs were pursuing the same idea as Kroc?

Short Essay Questions

1. Describe how Kroc was similar to Carnegie and Rockefeller in his business strategies.

2. Why did other managers adopt Kroc's principles?

3. Describe where the McDonald's name comes from.

4. What helped end Kroc's difficulty in obtaining success in the West?

5. What happened when Ray Kroc met the McDonald's brothers in 1954?

6. How did Kroc redefine customer-supplier relationships?

7. Describe what Kroc mandated in his restaurants.

8. Discuss the type of people Kroc hired as managers for McDonald's.

9. What did Kroc believe happened if one fought maverick franchises?

10. What was Kroc's physical state when McDonald's becomes incorporated?

(see the answer keys)

This section contains 575 words (approx. 2 pages at 300 words per page) View a FREE sample