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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What did Kroc convert the way his restaurant was ran into?
(a) An assembly.
(b) A formula.
(c) A method.
(d) A science.

2. What did Kroc tolerate in his business?
(a) Anger.
(b) Stress.
(c) Accusations.
(d) Frustration.

3. What opening became a social event?
(a) The opening of Agates in Waukegan.
(b) The opening of Wendy's.
(c) The opening of a drive thru service window.
(d) The opening of the Big Boy.

4. According to Chapter 3, what did food franchising predate?
(a) Automobiles.
(b) Chewing gum.
(c) Candy.
(d) Sewing machines.

5. What did the McDonald brothers force Kroc to do?
(a) Sell franchices for more than they were worth.
(b) Speak at conventions.
(c) Travel to open more McDonald's.
(d) Sell franchises for less than they were worth.

Short Answer Questions

1. What item did Kroc have success with after the market changed?

2. What happened within months of the opening of the Agates?

3. What did the McDonald brothers lack to make their restaurant successful?

4. How much did the Agates make in its first 12 months?

5. What strategy did Big Boys use at its beginning stages of development?

Short Essay Questions

1. Detail a few of the statistics given in the foreword about the US consumption of McDonald's products.

2. Describe why Big Boy and Dairy Queens were unsuccessful in comparison to McDonald's.

3. Describe the franchise ownership of McDonald's.

4. What happened in the 1950s in the restaurant food chain business.

5. Explain the press and McDonald's relationship as described in the foreword.

6. What did Kroc end up fighting about with one of his franchise manager's?

7. Why did other managers adopt Kroc's principles?

8. What are McDonald's managers committed to building?

9. Describe how Kroc was similar to Carnegie and Rockefeller in his business strategies.

10. Describe the parts of the McDonald's process.

(see the answer keys)

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