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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What made Kroc upset with one of his franchise managers?
(a) He raises the hamburger from 15 to 18 cents.
(b) He marketed differently.
(c) He began to add deserts.
(d) He added cheese to the hamburger.

2. How much did the Agates make in its first 12 months?
(a) $400,000.
(b) $250,000.
(c) $300,000.
(d) $275,000.

3. What did Kroc tolerate in his business?
(a) Anger.
(b) Frustration.
(c) Stress.
(d) Accusations.

4. What type of structure does McDonald's have?
(a) Good food fast.
(b) Family appeal.
(c) State.
(d) Fundamentally federal.

5. Who did Kroc suggest incorporate a curb side service?
(a) Walgreen's.
(b) Eckerd's.
(c) CVS.
(d) Wal-Mart.

Short Answer Questions

1. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?

2. What menu item did McDonald's begin to experiment with in Chapter 6?

3. What does the prologue compare the state of McDonald's main office to?

4. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?

5. Where did Kroc bring his idea of the Multimixer into the public eye?

Short Essay Questions

1. How did McDonald's react to change, according to the author Love?

2. How did Kroc try to improve his product in other ways aside from ingredients?

3. What are McDonald's managers committed to building?

4. What was the difference between the McDonald brothers vision for McDonald's and Kroc's vision for it?

5. What was Kroc's physical state when McDonald's becomes incorporated?

6. Describe what Kroc mandated in his restaurants.

7. Describe how Kroc was similar to Carnegie and Rockefeller in his business strategies.

8. Discuss the type of people Kroc hired as managers for McDonald's.

9. Why did other managers adopt Kroc's principles?

10. Explain the press and McDonald's relationship as described in the foreword.

(see the answer keys)

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