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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. According to the author, what determines how managers in the restaurant business react to change?
(a) Real estate value.
(b) Corporate culture.
(c) Corporal punishment.
(d) Market value.

2. When did Kroc form the McDonald's system?
(a) March 5, 1955.
(b) March 6 1955.
(c) March 2, 1955.
(d) March 3, 1955.

3. When was the original McDonald's restaurant opened?
(a) 1953.
(b) 1955.
(c) 1954.
(d) 1966.

4. How much did the first year of the Agates net for Kroc?
(a) $75,000.
(b) $30,000.
(c) $50,000.
(d) $40,000.

5. What did Kroc limit in his business at McDonald's?
(a) Franchise ownership.
(b) Members of his board.
(c) Loss of control.
(d) Employees.

Short Answer Questions

1. What social group did the McDonald brothers become a part of because of their drive-in?

2. What was Kroc and Cotter's relationship like?

3. What rival chain went out of business in Chapter 6?

4. What did Kroc redefine with his suppliers?

5. Who suggested opening a lab for McDonald's to run its tests and experiments?

(see the answer key)

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