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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. What happened within months of the opening of the Agates?
(a) People traveled in from other states.
(b) Revenue increased.
(c) Advertisements were seen nationwide.
(d) The menu prices increased.

2. According to the author, what determines how managers in the restaurant business react to change?
(a) Real estate value.
(b) Market value.
(c) Corporate culture.
(d) Corporal punishment.

3. What did Kroc resist profiting from?
(a) Unstable markets.
(b) Other's ideas.
(c) His franchises.
(d) His own ideas.

4. About how many entrepreneurs were pursuing the same idea as Kroc?
(a) 13.
(b) 15.
(c) 12.
(d) 30.

5. What made Kroc upset with one of his franchise managers?
(a) He marketed differently.
(b) He added cheese to the hamburger.
(c) He raises the hamburger from 15 to 18 cents.
(d) He began to add deserts.

Short Answer Questions

1. What did Kroc move to redesign after he gained complete control and ownership of the restaurant?

2. When was the original McDonald's restaurant opened?

3. What does the author compare McDonald's operational system to?

4. Who discovered fast food?

5. What was Kroc careful and conscious not to do in his franchise world?

(see the answer key)

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