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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. What social group did the McDonald brothers become a part of because of their drive-in?
(a) Janitors.
(b) The San Bernadino social elite.
(c) The celebrity elite.
(d) Millionaires.

2. What menu item did McDonald's begin to experiment with in Chapter 6?
(a) French fries.
(b) Apple pies.
(c) Fish sandwiches.
(d) Milkshakes.

3. What happened when Kroc took over McDonald's?
(a) The economy plunged.
(b) The economy rose.
(c) Nothing immediately.
(d) Things took off.

4. What originally did not exist in McDonald's but was eventually developed to make their hamburger?
(a) Quality beef.
(b) Recipe.
(c) A formula.
(d) The assembly line.

5. In Chapter 7, why did Kroc desire to buy out the McDonald brothers?
(a) His desires were bigger than theirs were.
(b) He wanted to violate the contract.
(c) They thought locally.
(d) They thought too globally.

Short Answer Questions

1. When was the original McDonald's restaurant opened?

2. Who was Frank Cotter?

3. According to the author, what determines how managers in the restaurant business react to change?

4. What did Kroc limit in his business at McDonald's?

5. What did Kroc want to buy in Chapter 8?

(see the answer key)

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