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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. What did Kroc want to improve as he focused on building the operating system?
(a) The design.
(b) The advertisements.
(c) The product.
(d) The marketing.

2. When did Kroc's contract expire between Kroc and the McDonald brothers?
(a) 1959.
(b) 1963.
(c) 1960.
(d) 1961.

3. In what state did carhop drive-ins spread rapidly?
(a) California.
(b) Illinois.
(c) Georgia.
(d) New Mexico.

4. What did Kroc convert the way his restaurant was ran into?
(a) A science.
(b) A formula.
(c) An assembly.
(d) A method.

5. Where does the restaurant's name McDonald's come from?
(a) Mac McDonald.
(b) Kroc.
(c) Richard McDonald.
(d) Dick McDonald.

Short Answer Questions

1. What strategy did Big Boys use at its beginning stages of development?

2. How much did the first year of the Agates net for Kroc?

3. What was the remaining difficulty between Kroc and the McDonald brothers after their trial?

4. When did Maurice McDonald die?

5. In Chapter 7, why did Kroc desire to buy out the McDonald brothers?

(see the answer key)

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