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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. According to the author, how did Kroc set the tone of McDonald's reaction to change?
(a) The real estate value.
(b) It happened naturally for him.
(c) Trial and error mentality.
(d) The market value.

2. What did Kroc's negotiation to do his relationship with the McDonald brothers?
(a) Healed it.
(b) Developed it.
(c) Deepened it.
(d) Destroyed it.

3. When did franchising begin in America?
(a) After WWII.
(b) After the Revolutionary War.
(c) After the Vietnam War.
(d) After the Civil War.

4. According to the author, what determines how managers in the restaurant business react to change?
(a) Corporate culture.
(b) Real estate value.
(c) Corporal punishment.
(d) Market value.

5. Who discovered fast food?
(a) Martino.
(b) McDonald brothers.
(c) Kroc.
(d) Schindler.

Short Answer Questions

1. What did the McDonald brothers lack to make their restaurant successful?

2. What did Kroc redefine with his suppliers?

3. When did Kroc form the McDonald's system?

4. What did Kroc resist that ultimately benefited him?

5. According to Chapter 3, what did food franchising predate?

(see the answer key)

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