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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. What made Kroc upset with one of his franchise managers?
(a) He marketed differently.
(b) He began to add deserts.
(c) He raises the hamburger from 15 to 18 cents.
(d) He added cheese to the hamburger.

2. According to the author, what determines how managers in the restaurant business react to change?
(a) Market value.
(b) Real estate value.
(c) Corporal punishment.
(d) Corporate culture.

3. What did Kroc see fighting with maverick franchises would result in?
(a) A good partnership.
(b) Fighting about everything.
(c) A bad relationship.
(d) Respect.

4. Where did many of Kroc's franchiser's come from?
(a) No where.
(b) The real estate market.
(c) Kroc's fellow golf club members.
(d) His family members.

5. What rival chain went out of business in Chapter 6?
(a) Harry's.
(b) Henri'.s
(c) Henry's.
(d) Hal's.

Short Answer Questions

1. When did Kroc's contract expire between Kroc and the McDonald brothers?

2. When did franchising begin in America?

3. Who was Frank Cotter?

4. When was the original McDonald's restaurant opened?

5. What was Kroc careful and conscious not to do in his franchise world?

(see the answer key)

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