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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. What strategy did Dairy Queen use at its beginning stages of development?
(a) Staying small.
(b) Getting bigger.
(c) One menu item.
(d) One market.

2. How much did the Agates make in its first 12 months?
(a) $275,000.
(b) $300,000.
(c) $400,000.
(d) $250,000.

3. What did Kroc's franchise's begin to deviate from after the Agates stabilized?
(a) The red, yellow, and white color theme.
(b) Nothing.
(c) The confines of Kroc's model.
(d) Ronald McDonald as their mascot.

4. Where did many of Kroc's franchiser's come from?
(a) The real estate market.
(b) Kroc's fellow golf club members.
(c) No where.
(d) His family members.

5. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1960s.
(b) The mid 1930s.
(c) The mid 1950s.
(d) The mid 1940s.

Short Answer Questions

1. When was the original McDonald's restaurant opened?

2. How much did the McDonald brothers ask for their name?

3. According to the author, how did Kroc set the tone of McDonald's reaction to change?

4. Who was Frank Cotter?

5. What region of the US did Kroc have difficulty expanding McDonald's?

(see the answer key)

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