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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. What did Kroc resist that ultimately benefited him?
(a) Putting his financial position ahead of the company's.
(b) Good food fast.
(c) The uniform idea of his franchise.
(d) Putting his financial position behind the company's.

2. How much did the first year of the Agates net for Kroc?
(a) $40,000.
(b) $75,000.
(c) $50,000.
(d) $30,000.

3. What strategy did Big Boys use at its beginning stages of development?
(a) Getting smaller.
(b) Getting bigger and full service.
(c) One menu item.
(d) Staying local.

4. Who discovered fast food?
(a) Martino.
(b) McDonald brothers.
(c) Schindler.
(d) Kroc.

5. According to Chapter 6, who were committed to making the best hamburger in the world?
(a) McDonald's managers.
(b) Kroc.
(c) Richard and Maurice.
(d) Martino.

Short Answer Questions

1. In 1961 how many states had McDonald's restaurants?

2. What opening became a social event?

3. What was the remaining difficulty between Kroc and the McDonald brothers after their trial?

4. What originally did not exist in McDonald's but was eventually developed to make their hamburger?

5. What menu item did McDonald's begin to experiment with in Chapter 6?

(see the answer key)

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