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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. When was the original McDonald's restaurant opened?
(a) 1953.
(b) 1955.
(c) 1966.
(d) 1954.

2. What did Kroc see fighting with maverick franchises would result in?
(a) A bad relationship.
(b) Fighting about everything.
(c) A good partnership.
(d) Respect.

3. What strategy did Big Boys use at its beginning stages of development?
(a) Getting smaller.
(b) Staying local.
(c) Getting bigger and full service.
(d) One menu item.

4. What did Kroc convert the way his restaurant was ran into?
(a) A formula.
(b) A method.
(c) An assembly.
(d) A science.

5. Where does the restaurant's name McDonald's come from?
(a) Dick McDonald.
(b) Richard McDonald.
(c) Mac McDonald.
(d) Kroc.

Short Answer Questions

1. What was the remaining difficulty between Kroc and the McDonald brothers after their trial?

2. What did revenue depend on in McDonald's?

3. Where was the first US carhop drive-in?

4. According to Chapter 6, who were committed to making the best hamburger in the world?

5. What social group did the McDonald brothers become a part of because of their drive-in?

(see the answer key)

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