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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. According to the author, what is the hardest task for a franchiser?
(a) Individuality.
(b) Cleanliness.
(c) Communication.
(d) Uniformity.

2. Where was the first US carhop drive-in?
(a) Dollywood.
(b) Atlanta.
(c) Vegas.
(d) Hollywood.

3. What did Kroc convert the way his restaurant was ran into?
(a) A formula.
(b) An assembly.
(c) A method.
(d) A science.

4. What was the remaining difficulty between Kroc and the McDonald brothers after their trial?
(a) Who would develop the recipes now.
(b) Who would own the largest store.
(c) Who would own the original San Bernadino store.
(d) Who would oversee the manager's team.

5. What did Kroc resist profiting from?
(a) His franchises.
(b) Other's ideas.
(c) His own ideas.
(d) Unstable markets.

Short Answer Questions

1. What did revenue depend on in McDonald's?

2. Who suggested opening a lab for McDonald's to run its tests and experiments?

3. In 1961 how many states had McDonald's restaurants?

4. In Chapter 7, why did Kroc desire to buy out the McDonald brothers?

5. What was Kroc and Cotter's relationship like?

(see the answer key)

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