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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. In what state did carhop drive-ins spread rapidly?
(a) Georgia.
(b) Illinois.
(c) California.
(d) New Mexico.

2. What happened within months of the opening of the Agates?
(a) The menu prices increased.
(b) Revenue increased.
(c) People traveled in from other states.
(d) Advertisements were seen nationwide.

3. In 1961, how many stores did McDonald's have open?
(a) 323.
(b) 324.
(c) 322.
(d) 325.

4. About how many entrepreneurs were pursuing the same idea as Kroc?
(a) 13.
(b) 30.
(c) 15.
(d) 12.

5. According to the author, what is the hardest task for a franchiser?
(a) Individuality.
(b) Cleanliness.
(c) Uniformity.
(d) Communication.

Short Answer Questions

1. According to the author, how did Kroc set the tone of McDonald's reaction to change?

2. What did Kroc want to improve as he focused on building the operating system?

3. Who was Frank Cotter?

4. What strategy did Dairy Queen use at its beginning stages of development?

5. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?

(see the answer key)

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