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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. Where does the restaurant's name McDonald's come from?
(a) Richard McDonald.
(b) Kroc.
(c) Mac McDonald.
(d) Dick McDonald.

2. Where did many of Kroc's franchiser's come from?
(a) Kroc's fellow golf club members.
(b) The real estate market.
(c) No where.
(d) His family members.

3. What was Kroc careful and conscious not to do in his franchise world?
(a) Over volunteer himself.
(b) Overwork himself.
(c) Over extend himself.
(d) Overwork his employees.

4. What happened when Kroc took over McDonald's?
(a) The economy rose.
(b) Nothing immediately.
(c) The economy plunged.
(d) Things took off.

5. What made Kroc upset with one of his franchise managers?
(a) He began to add deserts.
(b) He marketed differently.
(c) He added cheese to the hamburger.
(d) He raises the hamburger from 15 to 18 cents.

Short Answer Questions

1. In 1961, how many stores did McDonald's have open?

2. When did Maurice McDonald die?

3. What happened within months of the opening of the Agates?

4. Who was Frank Cotter?

5. How much did the first year of the Agates net for Kroc?

(see the answer key)

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