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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. What strategy did Big Boys use at its beginning stages of development?
(a) Getting smaller.
(b) One menu item.
(c) Getting bigger and full service.
(d) Staying local.

2. What was the result of Kroc's ruthless enforcement of procedure?
(a) He created a world class supervision team.
(b) He gained respect.
(c) He created animosity.
(d) He created a team.

3. Who is credited for opening the first McDonald's?
(a) Schindler.
(b) Richard and Maurice McDonald.
(c) Kroc.
(d) Gibson.

4. What did Kroc convert the way his restaurant was ran into?
(a) A science.
(b) An assembly.
(c) A method.
(d) A formula.

5. What did revenue depend on in McDonald's?
(a) Sales and cost of production.
(b) The economy.
(c) Sales items.
(d) Sales volume.

Short Answer Questions

1. What originally did not exist in McDonald's but was eventually developed to make their hamburger?

2. How did McDonald's develop its discovery process?

3. What strategy did Dairy Queen use at its beginning stages of development?

4. What menu item did McDonald's begin to experiment with in Chapter 6?

5. Who discovered fast food?

(see the answer key)

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