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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. Where did many of Kroc's franchiser's come from?
(a) The real estate market.
(b) No where.
(c) Kroc's fellow golf club members.
(d) His family members.

2. What did Kroc redefine with his suppliers?
(a) Loyalty.
(b) Trust.
(c) Customer-supplier relationships.
(d) Friendship.

3. What was the remaining difficulty between Kroc and the McDonald brothers after their trial?
(a) Who would oversee the manager's team.
(b) Who would own the original San Bernadino store.
(c) Who would develop the recipes now.
(d) Who would own the largest store.

4. Who is credited for opening the first McDonald's?
(a) Richard and Maurice McDonald.
(b) Schindler.
(c) Kroc.
(d) Gibson.

5. According to the author, how did Kroc set the tone of McDonald's reaction to change?
(a) The market value.
(b) Trial and error mentality.
(c) It happened naturally for him.
(d) The real estate value.

Short Answer Questions

1. What did Kroc resist that ultimately benefited him?

2. Where does the restaurant's name McDonald's come from?

3. What region of the US did Kroc have difficulty expanding McDonald's?

4. When did McDonald's grander carhop drive-in become a teenage hang out?

5. What was the financial state of the McDonald brothers in the 1930s?

(see the answer key)

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