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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. Who discovered fast food?
(a) Schindler.
(b) Kroc.
(c) McDonald brothers.
(d) Martino.

2. How much did the first year of the Agates net for Kroc?
(a) $40,000.
(b) $75,000.
(c) $30,000.
(d) $50,000.

3. Who is credited for opening the first McDonald's?
(a) Gibson.
(b) Schindler.
(c) Richard and Maurice McDonald.
(d) Kroc.

4. What did Kroc redefine with his suppliers?
(a) Friendship.
(b) Trust.
(c) Customer-supplier relationships.
(d) Loyalty.

5. What opening became a social event?
(a) The opening of Wendy's.
(b) The opening of a drive thru service window.
(c) The opening of the Big Boy.
(d) The opening of Agates in Waukegan.

Short Answer Questions

1. What was Kroc careful and conscious not to do in his franchise world?

2. According to Chapter 3, what did food franchising predate?

3. How did McDonald's develop its discovery process?

4. What originally did not exist in McDonald's but was eventually developed to make their hamburger?

5. When did McDonald's grander carhop drive-in become a teenage hang out?

(see the answer key)

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