View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, The Buyout.

Multiple Choice Questions

1. How much did the Agates make in its first 12 months?
(a) $275,000.
(b) $400,000.
(c) $250,000.
(d) $300,000.

2. What did Kroc want to improve as he focused on building the operating system?
(a) The advertisements.
(b) The marketing.
(c) The product.
(d) The design.

3. What region of the US did Kroc have difficulty expanding McDonald's?
(a) The West Coast.
(b) The Southeast.
(c) The Midwest.
(d) The Hamptons.

4. What was the result of Kroc's ruthless enforcement of procedure?
(a) He created a team.
(b) He gained respect.
(c) He created a world class supervision team.
(d) He created animosity.

5. According to Chapter 3, what did food franchising predate?
(a) Candy.
(b) Automobiles.
(c) Sewing machines.
(d) Chewing gum.

Short Answer Questions

1. What made Kroc upset with one of his franchise managers?

2. What originally did not exist in McDonald's but was eventually developed to make their hamburger?

3. What did Kroc's negotiation to do his relationship with the McDonald brothers?

4. What did Kroc's franchise's begin to deviate from after the Agates stabilized?

5. What did the McDonald brothers lack to make their restaurant successful?

(see the answer key)

This section contains 214 words (approx. 1 page at 300 words per page) View a FREE sample