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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, The Salesman.

Multiple Choice Questions

1. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?
(a) 97%.
(b) 96%.
(c) 98%.
(d) 100%.

2. When was the original McDonald's restaurant opened?
(a) 1953.
(b) 1954.
(c) 1955.
(d) 1966.

3. Where did the McDonald brothers open a grander carhop drive-in?
(a) Topeka, Kansas.
(b) Hollywood, California.
(c) Chicago, Illinois.
(d) San Bernadino, California.

4. Where was the first US carhop drive-in?
(a) Hollywood.
(b) Vegas.
(c) Atlanta.
(d) Dollywood.

5. What did the McDonald brothers lack to make their restaurant successful?
(a) Organizational skills.
(b) People skills.
(c) Manners.
(d) Recipes.

Short Answer Questions

1. How did Kroc envision the future business of McDonald's?

2. How many parts of the process are there to uphold the common standard qualities for McDonald's?

3. Where is McDonald's Plaza?

4. What does the prologue compare the state of McDonald's main office to?

5. What was Kroc considered to be after decades of involvement with McDonald's?

(see the answer key)

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