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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, The Salesman.

Multiple Choice Questions

1. According to the author, what was Kroc considered to be above anything else?
(a) A father.
(b) A money maker.
(c) A salesman.
(d) A traveller.

2. What business did Kroc first get into?
(a) Education.
(b) Farm development.
(c) The milkshake mixer business.
(d) The real estate market.

3. What does the prologue compare the state of McDonald's main office to?
(a) A war zone.
(b) A pretentious office.
(c) An office max.
(d) A bomb shelter.

4. How old was Kroc when McDonald's was incorporated?
(a) 50.
(b) 53.
(c) 52.
(d) 51.

5. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 7%.
(b) 5%.
(c) 6%.
(d) 3%.

Short Answer Questions

1. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

2. What did the press focus on in regards to McDonald's?

3. What does the foreword of McDonald's: Behind the Arches explain?

4. Where is McDonald's Plaza?

5. What type of structure does McDonald's have?

(see the answer key)

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