View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, The Salesman.

Multiple Choice Questions

1. In what state did carhop drive-ins spread rapidly?
(a) New Mexico.
(b) California.
(c) Illinois.
(d) Georgia.

2. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?
(a) 500,000.
(b) 400,000.
(c) 600,000
(d) 800,000.

3. Where was the first US carhop drive-in?
(a) Dollywood.
(b) Vegas.
(c) Hollywood.
(d) Atlanta.

4. What was Kroc considered to be after decades of involvement with McDonald's?
(a) An American icon.
(b) A role model.
(c) An entrepreneur.
(d) A business legend.

5. What type of structure does McDonald's have?
(a) Fundamentally federal.
(b) State.
(c) Good food fast.
(d) Family appeal.

Short Answer Questions

1. Who does the author compare Kroc to in the entrepreneur world?

2. What item did Kroc have success with after the market changed?

3. How old was Kroc when McDonald's was incorporated?

4. Where did Kroc bring his idea of the Multimixer into the public eye?

5. Where does the restaurant's name McDonald's come from?

(see the answer key)

This section contains 157 words (approx. 1 page at 300 words per page) View a FREE sample