View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, The Salesman.

Multiple Choice Questions

1. What did the McDonald brothers lack to make their restaurant successful?
(a) Organizational skills.
(b) Recipes.
(c) Manners.
(d) People skills.

2. What does the foreword of McDonald's: Behind the Arches explain?
(a) The restaurant industry.
(b) The fast food industry.
(c) The book's purpose.
(d) The author.

3. How did Kroc envision the future business of McDonald's?
(a) Nationally.
(b) As a whole.
(c) Individually.
(d) Locally.

4. What did Kroc found in 1952?
(a) McDonald's arches.
(b) McDonald's System, Inc.
(c) McDonald's Corporation.
(d) McDonald's mascot.

5. Who is credited for opening the first McDonald's?
(a) Schindler.
(b) Gibson.
(c) Richard and Maurice McDonald.
(d) Kroc.

Short Answer Questions

1. Where did Kroc bring his idea of the Multimixer into the public eye?

2. What social group did the McDonald brothers become a part of because of their drive-in?

3. What did the McDonald brothers force Kroc to do?

4. How did the McDonald brother's envision the future business of McDonald's?

5. How old was Kroc when McDonald's was incorporated?

(see the answer key)

This section contains 185 words (approx. 1 page at 300 words per page) View a FREE sample