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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, The Salesman.

Multiple Choice Questions

1. Where is McDonald's Plaza?
(a) Chicago, IL.
(b) Oak Brook, IL.
(c) Topeka, KS.
(d) Atlanta, GA.

2. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?
(a) Less than 200 billion.
(b) Over 100 billion.
(c) 1 million.
(d) Over 200 billion.

3. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?
(a) 96%.
(b) 98%.
(c) 97%.
(d) 100%.

4. What did Kroc found in 1952?
(a) McDonald's System, Inc.
(b) McDonald's mascot.
(c) McDonald's arches.
(d) McDonald's Corporation.

5. What did the press focus on in regards to McDonald's?
(a) The inside.
(b) The outside.
(c) The corporation.
(d) The grade of food quality.

Short Answer Questions

1. How did the McDonald brother's envision the future business of McDonald's?

2. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?

3. What type of structure does McDonald's have?

4. Who did Kroc suggest incorporate a curb side service?

5. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?

(see the answer key)

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