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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, The Salesman.

Multiple Choice Questions

1. What did the McDonald brothers force Kroc to do?
(a) Travel to open more McDonald's.
(b) Speak at conventions.
(c) Sell franchices for more than they were worth.
(d) Sell franchises for less than they were worth.

2. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?
(a) Less than 200 billion.
(b) 1 million.
(c) Over 200 billion.
(d) Over 100 billion.

3. What did Kroc found in 1952?
(a) McDonald's System, Inc.
(b) McDonald's arches.
(c) McDonald's mascot.
(d) McDonald's Corporation.

4. Who is the legendary founder of McDonald's?
(a) Richard and Maurice McDonald.
(b) Dick McDonald.
(c) Mac McDonald.
(d) Ray A. Kroc.

5. What did the McDonald brothers lack to make their restaurant successful?
(a) Recipes.
(b) Organizational skills.
(c) Manners.
(d) People skills.

Short Answer Questions

1. Where was the first US carhop drive-in?

2. What business did Kroc first get into?

3. Who did Kroc suggest incorporate a curb side service?

4. What was Kroc considered to be after decades of involvement with McDonald's?

5. In what state did carhop drive-ins spread rapidly?

(see the answer key)

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