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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, The Salesman.

Multiple Choice Questions

1. What did Kroc found in 1952?
(a) McDonald's System, Inc.
(b) McDonald's arches.
(c) McDonald's mascot.
(d) McDonald's Corporation.

2. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) McDonald's.
(b) The market.
(c) Dairy Queen.
(d) KFC.

3. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?
(a) 96%.
(b) 97%.
(c) 98%.
(d) 100%.

4. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1960s.
(b) The mid 1930s.
(c) The mid 1940s.
(d) The mid 1950s.

5. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 5%.
(b) 7%.
(c) 3%.
(d) 6%.

Short Answer Questions

1. In what state did carhop drive-ins spread rapidly?

2. How many parts of the process are there to uphold the common standard qualities for McDonald's?

3. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?

4. Where is McDonald's Plaza?

5. What item did Kroc have success with after the market changed?

(see the answer key)

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