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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, The Salesman.

Multiple Choice Questions

1. What social group did the McDonald brothers become a part of because of their drive-in?
(a) Janitors.
(b) Millionaires.
(c) The San Bernadino social elite.
(d) The celebrity elite.

2. What item did Kroc have success with after the market changed?
(a) French fries.
(b) Milkshakes.
(c) The hand held mixer.
(d) The Multimixer.

3. What type of structure does McDonald's have?
(a) Good food fast.
(b) State.
(c) Family appeal.
(d) Fundamentally federal.

4. In what state did carhop drive-ins spread rapidly?
(a) California.
(b) Georgia.
(c) New Mexico.
(d) Illinois.

5. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
(a) 14,000.
(b) 16,000.
(c) 17,000.
(d) 15,00.

Short Answer Questions

1. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

2. What did Kroc found in 1952?

3. Where was the first US carhop drive-in?

4. How old was Kroc when McDonald's was incorporated?

5. What did the McDonald brothers force Kroc to do?

(see the answer key)

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