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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, The Salesman.

Multiple Choice Questions

1. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?
(a) 97%.
(b) 96%.
(c) 100%.
(d) 98%.

2. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) McDonald's.
(b) Dairy Queen.
(c) The market.
(d) KFC.

3. Where was the first US carhop drive-in?
(a) Vegas.
(b) Hollywood.
(c) Dollywood.
(d) Atlanta.

4. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1930s.
(b) The mid 1950s.
(c) The mid 1940s.
(d) The mid 1960s.

5. How many parts of the process are there to uphold the common standard qualities for McDonald's?
(a) 5.
(b) 4.
(c) 2.
(d) 3.

Short Answer Questions

1. What type of structure does McDonald's have?

2. What did the McDonald brothers force Kroc to do?

3. Who did Kroc suggest incorporate a curb side service?

4. Who is credited for opening the first McDonald's?

5. What did the press focus on in regards to McDonald's?

(see the answer key)

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