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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, The Salesman.

Multiple Choice Questions

1. How old was Kroc when McDonald's was incorporated?
(a) 50.
(b) 53.
(c) 52.
(d) 51.

2. How did Kroc envision the future business of McDonald's?
(a) Individually.
(b) Nationally.
(c) As a whole.
(d) Locally.

3. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?
(a) 600,000
(b) 500,000.
(c) 800,000.
(d) 400,000.

4. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant wentbankrupt.
(b) The restaurant exploded.
(c) They reorganized the restaurant and shut everything down to start over.
(d) A new side item came to the menu.

5. What social group did the McDonald brothers become a part of because of their drive-in?
(a) The San Bernadino social elite.
(b) Millionaires.
(c) Janitors.
(d) The celebrity elite.

Short Answer Questions

1. Who does the author compare Kroc to in the entrepreneur world?

2. What did Kroc found in 1952?

3. What was the financial state of the McDonald brothers in the 1930s?

4. What was Kroc considered to be after decades of involvement with McDonald's?

5. What item did Kroc have success with after the market changed?

(see the answer key)

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