View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, The Salesman.

Multiple Choice Questions

1. Who is the legendary founder of McDonald's?
(a) Richard and Maurice McDonald.
(b) Dick McDonald.
(c) Ray A. Kroc.
(d) Mac McDonald.

2. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant exploded.
(b) The restaurant wentbankrupt.
(c) They reorganized the restaurant and shut everything down to start over.
(d) A new side item came to the menu.

3. According to the author, what was Kroc considered to be above anything else?
(a) A money maker.
(b) A salesman.
(c) A father.
(d) A traveller.

4. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?
(a) 97%.
(b) 98%.
(c) 96%.
(d) 100%.

5. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1930s.
(b) The mid 1950s.
(c) The mid 1940s.
(d) The mid 1960s.

Short Answer Questions

1. What item did Kroc have success with after the market changed?

2. What was Kroc considered to be after decades of involvement with McDonald's?

3. When was the original McDonald's restaurant opened?

4. Who discovered fast food?

5. Who does the author compare Kroc to in the entrepreneur world?

(see the answer key)

This section contains 198 words (approx. 1 page at 300 words per page) View a FREE sample