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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, The Salesman.

Multiple Choice Questions

1. How did the McDonald brother's envision the future business of McDonald's?
(a) Nationally.
(b) Locally.
(c) Individually.
(d) As a whole.

2. How many parts of the process are there to uphold the common standard qualities for McDonald's?
(a) 4.
(b) 5.
(c) 2.
(d) 3.

3. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1950s.
(b) The mid 1940s.
(c) The mid 1930s.
(d) The mid 1960s.

4. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?
(a) 96%.
(b) 98%.
(c) 97%.
(d) 100%.

5. What did the McDonald brothers force Kroc to do?
(a) Sell franchises for less than they were worth.
(b) Sell franchices for more than they were worth.
(c) Speak at conventions.
(d) Travel to open more McDonald's.

Short Answer Questions

1. Who discovered fast food?

2. What did the press focus on in regards to McDonald's?

3. What was the financial state of the McDonald brothers in the 1930s?

4. How did Kroc envision the future business of McDonald's?

5. What does the foreword of McDonald's: Behind the Arches explain?

(see the answer key)

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