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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. How much did the Agates make in its first 12 months?
(a) $250,000.
(b) $275,000.
(c) $300,000.
(d) $400,000.

2. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?
(a) Hostile.
(b) Respectful.
(c) Happy.
(d) Rudely.

3. What did the press focus on in regards to McDonald's?
(a) The corporation.
(b) The grade of food quality.
(c) The inside.
(d) The outside.

4. What did Kroc resist profiting from?
(a) His franchises.
(b) Other's ideas.
(c) His own ideas.
(d) Unstable markets.

5. What did Kroc see fighting with maverick franchises would result in?
(a) Fighting about everything.
(b) A good partnership.
(c) Respect.
(d) A bad relationship.

6. What made Kroc upset with one of his franchise managers?
(a) He raises the hamburger from 15 to 18 cents.
(b) He marketed differently.
(c) He added cheese to the hamburger.
(d) He began to add deserts.

7. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) The market.
(b) KFC.
(c) Dairy Queen.
(d) McDonald's.

8. What menu item did McDonald's begin to experiment with in Chapter 6?
(a) French fries.
(b) Milkshakes.
(c) Apple pies.
(d) Fish sandwiches.

9. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?
(a) Less than 200 billion.
(b) Over 200 billion.
(c) Over 100 billion.
(d) 1 million.

10. What was the financial state of the McDonald brothers in the 1930s?
(a) Moderately rich.
(b) Bankrupt.
(c) Unemployed.
(d) Wealthy.

11. Where did the McDonald brothers open a grander carhop drive-in?
(a) Hollywood, California.
(b) Chicago, Illinois.
(c) San Bernadino, California.
(d) Topeka, Kansas.

12. What is Kroc considered to be according to Love?
(a) A management genius.
(b) A management expert.
(c) A nice guy.
(d) A practical man.

13. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?
(a) 100%.
(b) 96%.
(c) 97%.
(d) 98%.

14. What did the McDonald brothers lack to make their restaurant successful?
(a) Manners.
(b) Recipes.
(c) People skills.
(d) Organizational skills.

15. According to the author, what determines how managers in the restaurant business react to change?
(a) Corporate culture.
(b) Market value.
(c) Real estate value.
(d) Corporal punishment.

Short Answer Questions

1. How many parts of the process are there to uphold the common standard qualities for McDonald's?

2. What item did Kroc have success with after the market changed?

3. When did franchising begin in America?

4. What did Kroc's franchise's begin to deviate from after the Agates stabilized?

5. Where does the restaurant's name McDonald's come from?

(see the answer keys)

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