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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What region of the US did Kroc have difficulty expanding McDonald's?
(a) The Southeast.
(b) The Hamptons.
(c) The West Coast.
(d) The Midwest.

2. What did Kroc mandate in his restaurants?
(a) The best quality of everything.
(b) Excellence.
(c) Health care.
(d) Cleanliness and fastidiousness.

3. What did Kroc avoid in the franchise business?
(a) Fast income.
(b) Territorial fights.
(c) Laziness.
(d) Dictating control.

4. According to Chapter 3, what did food franchising predate?
(a) Candy.
(b) Chewing gum.
(c) Sewing machines.
(d) Automobiles.

5. What did Kroc resist that ultimately benefited him?
(a) Good food fast.
(b) The uniform idea of his franchise.
(c) Putting his financial position ahead of the company's.
(d) Putting his financial position behind the company's.

6. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
(a) 15,00.
(b) 16,000.
(c) 17,000.
(d) 14,000.

7. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1930s.
(b) The mid 1960s.
(c) The mid 1940s.
(d) The mid 1950s.

8. What strategy did Dairy Queen use at its beginning stages of development?
(a) Getting bigger.
(b) Staying small.
(c) One menu item.
(d) One market.

9. What did Kroc see fighting with maverick franchises would result in?
(a) Fighting about everything.
(b) Respect.
(c) A good partnership.
(d) A bad relationship.

10. Where did many of Kroc's franchiser's come from?
(a) His family members.
(b) Kroc's fellow golf club members.
(c) No where.
(d) The real estate market.

11. What did Kroc assemble with the manager's he hired in McDonald's?
(a) Common bonds.
(b) Diversity.
(c) Most diverse collected of managers in American business.
(d) Similar traits.

12. What was the result of Kroc's ruthless enforcement of procedure?
(a) He created a team.
(b) He gained respect.
(c) He created a world class supervision team.
(d) He created animosity.

13. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) McDonald's.
(b) The market.
(c) Dairy Queen.
(d) KFC.

14. What did the McDonald brothers lack to make their restaurant successful?
(a) Manners.
(b) Recipes.
(c) People skills.
(d) Organizational skills.

15. Who did Kroc suggest incorporate a curb side service?
(a) Eckerd's.
(b) Wal-Mart.
(c) Walgreen's.
(d) CVS.

Short Answer Questions

1. What type of structure does McDonald's have?

2. What did the press focus on in regards to McDonald's?

3. What happened within months of the opening of the Agates?

4. What rival chain went out of business in Chapter 6?

5. What strategy did Big Boys use at its beginning stages of development?

(see the answer keys)

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