View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. According to the author, what is the hardest task for a franchiser?
(a) Cleanliness.
(b) Individuality.
(c) Communication.
(d) Uniformity.

2. What business did Kroc first get into?
(a) The real estate market.
(b) Farm development.
(c) Education.
(d) The milkshake mixer business.

3. How many parts of the process are there to uphold the common standard qualities for McDonald's?
(a) 5.
(b) 3.
(c) 4.
(d) 2.

4. What did the McDonald brothers lack to make their restaurant successful?
(a) Organizational skills.
(b) Manners.
(c) People skills.
(d) Recipes.

5. When did franchising begin in America?
(a) After WWII.
(b) After the Vietnam War.
(c) After the Civil War.
(d) After the Revolutionary War.

6. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?
(a) 800,000.
(b) 500,000.
(c) 400,000.
(d) 600,000

7. What would get someone fired from McDonald's?
(a) Bad hygiene.
(b) Tardiness.
(c) Rude customer service.
(d) Poor perfromance.

8. Who became a kind of "den mother" in the family at McDonald's?
(a) Sonneborn.
(b) Martino.
(c) Kroc.
(d) Ronald.

9. What happened within months of the opening of the Agates?
(a) People traveled in from other states.
(b) Advertisements were seen nationwide.
(c) Revenue increased.
(d) The menu prices increased.

10. Who discovered fast food?
(a) Martino.
(b) Kroc.
(c) Schindler.
(d) McDonald brothers.

11. What item did Kroc have success with after the market changed?
(a) French fries.
(b) Milkshakes.
(c) The Multimixer.
(d) The hand held mixer.

12. What was Kroc considered to be after decades of involvement with McDonald's?
(a) An entrepreneur.
(b) A business legend.
(c) An American icon.
(d) A role model.

13. According to author, what does McDonald's management not include?
(a) Health care.
(b) Taxes taken out.
(c) Any steady politics.
(d) Benefits.

14. What did Kroc limit in his business at McDonald's?
(a) Loss of control.
(b) Employees.
(c) Franchise ownership.
(d) Members of his board.

15. Where did the McDonald brothers open a grander carhop drive-in?
(a) San Bernadino, California.
(b) Hollywood, California.
(c) Topeka, Kansas.
(d) Chicago, Illinois.

Short Answer Questions

1. What opening became a social event?

2. What did the press focus on in regards to McDonald's?

3. According to the author, what determines how managers in the restaurant business react to change?

4. Who did Kroc suggest incorporate a curb side service?

5. Where was the first US carhop drive-in?

(see the answer keys)

This section contains 366 words (approx. 2 pages at 300 words per page) View a FREE sample