3. What menu item did McDonald's begin to experiment with in Chapter 6?
(a) Fish sandwiches.
(b) Apple pies.
(c) French fries.
(d) Milkshakes.

4. What was Kroc careful and conscious not to do in his franchise world?
(a) Overwork himself.
(b) Overwork his employees.
(c) Over volunteer himself.
(d) Over extend himself.

5. What happened within months of the opening of the Agates?
(a) The menu prices increased.
(b) Advertisements were seen nationwide.
(c) Revenue increased.
(d) People traveled in from other states.

6. What did the press focus on in regards to McDonald's?
(a) The outside.
(b) The corporation.
(c) The inside.
(d) The grade of food quality.

7. What originally did not exist in McDonald's but was eventually developed to make their hamburger?
(a) Recipe.
(b) The assembly line.
(c) A formula.
(d) Quality beef.

8. Who does the author compare Kroc to in the entrepreneur world?
(a) Carnegie and Rockefeller.
(b) No one.
(c) Rockefeller.
(d) Carnegie.

9. Who discovered fast food?
(a) Martino.
(b) Kroc.
(c) Schindler.
(d) McDonald brothers.

10. How much did the Agates make in its first 12 months?
(a) $250,000.
(b) $400,000.
(c) $275,000.
(d) $300,000.

11. According to Chapter 3, what did food franchising predate?
(a) Chewing gum.
(b) Sewing machines.
(c) Candy.
(d) Automobiles.

12. Where was the first US carhop drive-in?
(a) Vegas.
(b) Atlanta.
(c) Dollywood.
(d) Hollywood.

13. How many parts of the process are there to uphold the common standard qualities for McDonald's?
(a) 2.
(b) 5.
(c) 3.
(d) 4.

14. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant exploded.
(b) The restaurant wentbankrupt.
(c) They reorganized the restaurant and shut everything down to start over.
(d) A new side item came to the menu.

15. What is Kroc considered to be according to Love?
(a) A practical man.
(b) A nice guy.
(c) A management genius.
(d) A management expert.