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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What did the McDonald brothers force Kroc to do?
(a) Speak at conventions.
(b) Travel to open more McDonald's.
(c) Sell franchises for less than they were worth.
(d) Sell franchices for more than they were worth.

2. What did Kroc begin thinking of McDonald's as?
(a) A sacred experience.
(b) A sacred family.
(c) A sacred misson.
(d) A sacred bond.

3. What was the result of Kroc's ruthless enforcement of procedure?
(a) He created a team.
(b) He created animosity.
(c) He created a world class supervision team.
(d) He gained respect.

4. What opening became a social event?
(a) The opening of a drive thru service window.
(b) The opening of Wendy's.
(c) The opening of Agates in Waukegan.
(d) The opening of the Big Boy.

5. Where does the restaurant's name McDonald's come from?
(a) Mac McDonald.
(b) Dick McDonald.
(c) Kroc.
(d) Richard McDonald.

6. What happened within months of the opening of the Agates?
(a) The menu prices increased.
(b) Revenue increased.
(c) Advertisements were seen nationwide.
(d) People traveled in from other states.

7. Who was Kroc's personality opposite?
(a) Harris Sonney.
(b) Harry Sonneborn.
(c) Harry Jonasborn.
(d) Harley Smithington.

8. What did revenue depend on in McDonald's?
(a) Sales items.
(b) The economy.
(c) Sales volume.
(d) Sales and cost of production.

9. How old was Kroc when McDonald's was incorporated?
(a) 51.
(b) 50.
(c) 52.
(d) 53.

10. According to Chapter 3, what did food franchising predate?
(a) Candy.
(b) Sewing machines.
(c) Chewing gum.
(d) Automobiles.

11. Where is McDonald's Plaza?
(a) Atlanta, GA.
(b) Chicago, IL.
(c) Oak Brook, IL.
(d) Topeka, KS.

12. According to the author, how did Kroc set the tone of McDonald's reaction to change?
(a) It happened naturally for him.
(b) The real estate value.
(c) The market value.
(d) Trial and error mentality.

13. What did Kroc's franchise's begin to deviate from after the Agates stabilized?
(a) Nothing.
(b) Ronald McDonald as their mascot.
(c) The red, yellow, and white color theme.
(d) The confines of Kroc's model.

14. What did Kroc assemble with the manager's he hired in McDonald's?
(a) Most diverse collected of managers in American business.
(b) Common bonds.
(c) Diversity.
(d) Similar traits.

15. What made Kroc upset with one of his franchise managers?
(a) He added cheese to the hamburger.
(b) He began to add deserts.
(c) He marketed differently.
(d) He raises the hamburger from 15 to 18 cents.

Short Answer Questions

1. What happened when Kroc took over McDonald's?

2. When did franchising begin in America?

3. What social group did the McDonald brothers become a part of because of their drive-in?

4. What was Kroc careful and conscious not to do in his franchise world?

5. Why did managers adopt Kroc's principles?

(see the answer keys)

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