3. What strategy did Big Boys use at its beginning stages of development?
(a) Staying local.
(b) One menu item.
(c) Getting smaller.
(d) Getting bigger and full service.

4. What social group did the McDonald brothers become a part of because of their drive-in?
(a) Janitors.
(b) Millionaires.
(c) The San Bernadino social elite.
(d) The celebrity elite.

5. Where did many of Kroc's franchiser's come from?
(a) Kroc's fellow golf club members.
(b) The real estate market.
(c) No where.
(d) His family members.

6. What did the press focus on in regards to McDonald's?
(a) The inside.
(b) The outside.
(c) The grade of food quality.
(d) The corporation.

7. What did Kroc redefine with his suppliers?
(a) Friendship.
(b) Trust.
(c) Loyalty.
(d) Customer-supplier relationships.

8. Who was Kroc's personality opposite?
(a) Harry Sonneborn.
(b) Harry Jonasborn.
(c) Harley Smithington.
(d) Harris Sonney.

9. According to the author, what determines how managers in the restaurant business react to change?
(a) Real estate value.
(b) Market value.
(c) Corporal punishment.
(d) Corporate culture.

10. How much did the first year of the Agates net for Kroc?
(a) $50,000.
(b) $40,000.
(c) $30,000.
(d) $75,000.

11. How did McDonald's develop its discovery process?
(a) Through research.
(b) Through trial and error.
(c) By ignoring its competitors.
(d) By watching other restaurants.

12. How much did the Agates make in its first 12 months?
(a) $300,000.
(b) $250,000.
(c) $400,000.
(d) $275,000.

13. What was Kroc considered to be after decades of involvement with McDonald's?
(a) A role model.
(b) A business legend.
(c) An American icon.
(d) An entrepreneur.

14. What did Kroc resist profiting from?
(a) Other's ideas.
(b) Unstable markets.
(c) His own ideas.
(d) His franchises.

15. What menu item did McDonald's begin to experiment with in Chapter 6?
(a) Milkshakes.
(b) French fries.
(c) Apple pies.
(d) Fish sandwiches.