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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Who became a kind of "den mother" in the family at McDonald's?
(a) Martino.
(b) Sonneborn.
(c) Ronald.
(d) Kroc.

2. What did the press focus on in regards to McDonald's?
(a) The grade of food quality.
(b) The corporation.
(c) The outside.
(d) The inside.

3. What did Kroc avoid in the franchise business?
(a) Laziness.
(b) Dictating control.
(c) Territorial fights.
(d) Fast income.

4. What did Kroc convert the way his restaurant was ran into?
(a) A science.
(b) A formula.
(c) An assembly.
(d) A method.

5. Who is the legendary founder of McDonald's?
(a) Ray A. Kroc.
(b) Richard and Maurice McDonald.
(c) Mac McDonald.
(d) Dick McDonald.

6. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) A new side item came to the menu.
(b) They reorganized the restaurant and shut everything down to start over.
(c) The restaurant wentbankrupt.
(d) The restaurant exploded.

7. How did McDonald's develop its discovery process?
(a) Through research.
(b) Through trial and error.
(c) By watching other restaurants.
(d) By ignoring its competitors.

8. What was the result of Kroc's ruthless enforcement of procedure?
(a) He created animosity.
(b) He created a world class supervision team.
(c) He created a team.
(d) He gained respect.

9. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?
(a) Over 100 billion.
(b) Less than 200 billion.
(c) 1 million.
(d) Over 200 billion.

10. What did Kroc tolerate in his business?
(a) Accusations.
(b) Frustration.
(c) Anger.
(d) Stress.

11. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?
(a) 98%.
(b) 100%.
(c) 96%.
(d) 97%.

12. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?
(a) 600,000
(b) 500,000.
(c) 400,000.
(d) 800,000.

13. Why did managers adopt Kroc's principles?
(a) They liked Kroc.
(b) They worked and were effective.
(c) They did not lose the freedom of performing their jobs.
(d) It was not a dictated job.

14. When was the original McDonald's restaurant opened?
(a) 1966.
(b) 1954.
(c) 1955.
(d) 1953.

15. According to the author, what was Kroc considered to be above anything else?
(a) A traveller.
(b) A salesman.
(c) A father.
(d) A money maker.

Short Answer Questions

1. What did the McDonald brothers lack to make their restaurant successful?

2. What made Kroc upset with one of his franchise managers?

3. How did Kroc envision the future business of McDonald's?

4. When did franchising begin in America?

5. What was the financial state of the McDonald brothers in the 1930s?

(see the answer keys)

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