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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. According to Chapter 6, who were committed to making the best hamburger in the world?
(a) Kroc.
(b) Martino.
(c) Richard and Maurice.
(d) McDonald's managers.

2. What is Kroc considered to be according to Love?
(a) A nice guy.
(b) A management genius.
(c) A practical man.
(d) A management expert.

3. What did Kroc begin thinking of McDonald's as?
(a) A sacred misson.
(b) A sacred family.
(c) A sacred bond.
(d) A sacred experience.

4. Where does the restaurant's name McDonald's come from?
(a) Dick McDonald.
(b) Mac McDonald.
(c) Richard McDonald.
(d) Kroc.

5. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?
(a) Respectful.
(b) Hostile.
(c) Happy.
(d) Rudely.

6. What did Kroc tolerate in his business?
(a) Anger.
(b) Accusations.
(c) Stress.
(d) Frustration.

7. What was Kroc considered to be after decades of involvement with McDonald's?
(a) A role model.
(b) An entrepreneur.
(c) An American icon.
(d) A business legend.

8. What did Kroc resist that ultimately benefited him?
(a) The uniform idea of his franchise.
(b) Good food fast.
(c) Putting his financial position ahead of the company's.
(d) Putting his financial position behind the company's.

9. What item did Kroc have success with after the market changed?
(a) The hand held mixer.
(b) Milkshakes.
(c) French fries.
(d) The Multimixer.

10. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1930s.
(b) The mid 1940s.
(c) The mid 1950s.
(d) The mid 1960s.

11. In what state did carhop drive-ins spread rapidly?
(a) New Mexico.
(b) Illinois.
(c) Georgia.
(d) California.

12. Who is credited for opening the first McDonald's?
(a) Gibson.
(b) Richard and Maurice McDonald.
(c) Kroc.
(d) Schindler.

13. What business did Kroc first get into?
(a) The real estate market.
(b) The milkshake mixer business.
(c) Farm development.
(d) Education.

14. What did Kroc convert the way his restaurant was ran into?
(a) A method.
(b) An assembly.
(c) A science.
(d) A formula.

15. Who suggested opening a lab for McDonald's to run its tests and experiments?
(a) Martino.
(b) Kroc.
(c) Maurice.
(d) Richard.

Short Answer Questions

1. According to the author, what is the hardest task for a franchiser?

2. What opening became a social event?

3. What does the prologue compare the state of McDonald's main office to?

4. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?

5. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

(see the answer keys)

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