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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What did the McDonald brothers lack to make their restaurant successful?
(a) Organizational skills.
(b) Manners.
(c) Recipes.
(d) People skills.

2. What was Kroc considered to be after decades of involvement with McDonald's?
(a) An entrepreneur.
(b) A business legend.
(c) An American icon.
(d) A role model.

3. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant wentbankrupt.
(b) They reorganized the restaurant and shut everything down to start over.
(c) A new side item came to the menu.
(d) The restaurant exploded.

4. What originally did not exist in McDonald's but was eventually developed to make their hamburger?
(a) A formula.
(b) Quality beef.
(c) Recipe.
(d) The assembly line.

5. Who suggested opening a lab for McDonald's to run its tests and experiments?
(a) Richard.
(b) Maurice.
(c) Martino.
(d) Kroc.

6. What item did Kroc have success with after the market changed?
(a) Milkshakes.
(b) French fries.
(c) The hand held mixer.
(d) The Multimixer.

7. Who was Kroc's personality opposite?
(a) Harley Smithington.
(b) Harry Sonneborn.
(c) Harry Jonasborn.
(d) Harris Sonney.

8. What did Kroc begin thinking of McDonald's as?
(a) A sacred experience.
(b) A sacred misson.
(c) A sacred bond.
(d) A sacred family.

9. What did Kroc want to improve as he focused on building the operating system?
(a) The product.
(b) The design.
(c) The advertisements.
(d) The marketing.

10. What was Kroc careful and conscious not to do in his franchise world?
(a) Over extend himself.
(b) Overwork himself.
(c) Overwork his employees.
(d) Over volunteer himself.

11. What opening became a social event?
(a) The opening of Wendy's.
(b) The opening of Agates in Waukegan.
(c) The opening of a drive thru service window.
(d) The opening of the Big Boy.

12. What social group did the McDonald brothers become a part of because of their drive-in?
(a) The celebrity elite.
(b) The San Bernadino social elite.
(c) Millionaires.
(d) Janitors.

13. What did Kroc see fighting with maverick franchises would result in?
(a) A good partnership.
(b) Fighting about everything.
(c) A bad relationship.
(d) Respect.

14. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) McDonald's.
(b) KFC.
(c) The market.
(d) Dairy Queen.

15. Who discovered fast food?
(a) Martino.
(b) Kroc.
(c) McDonald brothers.
(d) Schindler.

Short Answer Questions

1. What strategy did Dairy Queen use at its beginning stages of development?

2. What happened within months of the opening of the Agates?

3. What rival chain went out of business in Chapter 6?

4. What strategy did Big Boys use at its beginning stages of development?

5. What does the foreword of McDonald's: Behind the Arches explain?

(see the answer keys)

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