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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What was the financial state of the McDonald brothers in the 1930s?
(a) Bankrupt.
(b) Unemployed.
(c) Moderately rich.
(d) Wealthy.

2. According to the author, what was Kroc considered to be above anything else?
(a) A salesman.
(b) A traveller.
(c) A money maker.
(d) A father.

3. According to Chapter 3, what did food franchising predate?
(a) Automobiles.
(b) Candy.
(c) Sewing machines.
(d) Chewing gum.

4. How did Kroc envision the future business of McDonald's?
(a) As a whole.
(b) Locally.
(c) Nationally.
(d) Individually.

5. According to the author, what is the hardest task for a franchiser?
(a) Individuality.
(b) Uniformity.
(c) Communication.
(d) Cleanliness.

6. What does the prologue compare the state of McDonald's main office to?
(a) A pretentious office.
(b) An office max.
(c) A war zone.
(d) A bomb shelter.

7. What did Kroc want to improve as he focused on building the operating system?
(a) The product.
(b) The design.
(c) The marketing.
(d) The advertisements.

8. What did Kroc resist profiting from?
(a) Unstable markets.
(b) His franchises.
(c) Other's ideas.
(d) His own ideas.

9. What was the result of Kroc's ruthless enforcement of procedure?
(a) He created a world class supervision team.
(b) He created a team.
(c) He created animosity.
(d) He gained respect.

10. Who became a kind of "den mother" in the family at McDonald's?
(a) Kroc.
(b) Sonneborn.
(c) Martino.
(d) Ronald.

11. What did the press focus on in regards to McDonald's?
(a) The corporation.
(b) The outside.
(c) The grade of food quality.
(d) The inside.

12. What does the foreword of McDonald's: Behind the Arches explain?
(a) The restaurant industry.
(b) The author.
(c) The book's purpose.
(d) The fast food industry.

13. What would get someone fired from McDonald's?
(a) Rude customer service.
(b) Tardiness.
(c) Bad hygiene.
(d) Poor perfromance.

14. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant wentbankrupt.
(b) They reorganized the restaurant and shut everything down to start over.
(c) The restaurant exploded.
(d) A new side item came to the menu.

15. Why did managers adopt Kroc's principles?
(a) It was not a dictated job.
(b) They worked and were effective.
(c) They liked Kroc.
(d) They did not lose the freedom of performing their jobs.

Short Answer Questions

1. What did Kroc avoid in the franchise business?

2. Who did Kroc suggest incorporate a curb side service?

3. According to the author, what determines how managers in the restaurant business react to change?

4. When was the original McDonald's restaurant opened?

5. What rival chain went out of business in Chapter 6?

(see the answer keys)

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