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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Why did managers adopt Kroc's principles?
(a) They liked Kroc.
(b) It was not a dictated job.
(c) They worked and were effective.
(d) They did not lose the freedom of performing their jobs.

2. What type of structure does McDonald's have?
(a) Good food fast.
(b) Family appeal.
(c) Fundamentally federal.
(d) State.

3. What did revenue depend on in McDonald's?
(a) The economy.
(b) Sales and cost of production.
(c) Sales volume.
(d) Sales items.

4. What opening became a social event?
(a) The opening of a drive thru service window.
(b) The opening of Agates in Waukegan.
(c) The opening of Wendy's.
(d) The opening of the Big Boy.

5. What was the financial state of the McDonald brothers in the 1930s?
(a) Unemployed.
(b) Bankrupt.
(c) Moderately rich.
(d) Wealthy.

6. Where was the first US carhop drive-in?
(a) Hollywood.
(b) Vegas.
(c) Dollywood.
(d) Atlanta.

7. Who discovered fast food?
(a) Schindler.
(b) McDonald brothers.
(c) Kroc.
(d) Martino.

8. Who suggested opening a lab for McDonald's to run its tests and experiments?
(a) Richard.
(b) Martino.
(c) Maurice.
(d) Kroc.

9. What was Kroc considered to be after decades of involvement with McDonald's?
(a) A role model.
(b) An entrepreneur.
(c) A business legend.
(d) An American icon.

10. Who is credited for opening the first McDonald's?
(a) Gibson.
(b) Kroc.
(c) Richard and Maurice McDonald.
(d) Schindler.

11. Where did many of Kroc's franchiser's come from?
(a) No where.
(b) His family members.
(c) Kroc's fellow golf club members.
(d) The real estate market.

12. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1960s.
(b) The mid 1930s.
(c) The mid 1950s.
(d) The mid 1940s.

13. What strategy did Dairy Queen use at its beginning stages of development?
(a) Getting bigger.
(b) Staying small.
(c) One menu item.
(d) One market.

14. According to Chapter 3, what did food franchising predate?
(a) Chewing gum.
(b) Automobiles.
(c) Candy.
(d) Sewing machines.

15. What is Kroc considered to be according to Love?
(a) A management expert.
(b) A management genius.
(c) A nice guy.
(d) A practical man.

Short Answer Questions

1. Who became a kind of "den mother" in the family at McDonald's?

2. What social group did the McDonald brothers become a part of because of their drive-in?

3. What did Kroc tolerate in his business?

4. Who is the legendary founder of McDonald's?

5. Where is McDonald's Plaza?

(see the answer keys)

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