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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?
(a) 96%.
(b) 100%.
(c) 98%.
(d) 97%.

2. How did McDonald's develop its discovery process?
(a) By ignoring its competitors.
(b) Through research.
(c) Through trial and error.
(d) By watching other restaurants.

3. What does the prologue compare the state of McDonald's main office to?
(a) A war zone.
(b) An office max.
(c) A bomb shelter.
(d) A pretentious office.

4. Where was the first US carhop drive-in?
(a) Atlanta.
(b) Hollywood.
(c) Vegas.
(d) Dollywood.

5. What does the foreword of McDonald's: Behind the Arches explain?
(a) The restaurant industry.
(b) The author.
(c) The book's purpose.
(d) The fast food industry.

6. What was the result of Kroc's ruthless enforcement of procedure?
(a) He created animosity.
(b) He created a world class supervision team.
(c) He created a team.
(d) He gained respect.

7. What did Kroc's franchise's begin to deviate from after the Agates stabilized?
(a) Nothing.
(b) Ronald McDonald as their mascot.
(c) The red, yellow, and white color theme.
(d) The confines of Kroc's model.

8. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?
(a) 800,000.
(b) 400,000.
(c) 600,000
(d) 500,000.

9. What region of the US did Kroc have difficulty expanding McDonald's?
(a) The West Coast.
(b) The Hamptons.
(c) The Southeast.
(d) The Midwest.

10. What strategy did Big Boys use at its beginning stages of development?
(a) Getting bigger and full service.
(b) Getting smaller.
(c) Staying local.
(d) One menu item.

11. What was the financial state of the McDonald brothers in the 1930s?
(a) Bankrupt.
(b) Unemployed.
(c) Moderately rich.
(d) Wealthy.

12. What strategy did Dairy Queen use at its beginning stages of development?
(a) One market.
(b) Staying small.
(c) One menu item.
(d) Getting bigger.

13. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) McDonald's.
(b) KFC.
(c) Dairy Queen.
(d) The market.

14. According to author, what does McDonald's management not include?
(a) Benefits.
(b) Taxes taken out.
(c) Any steady politics.
(d) Health care.

15. What opening became a social event?
(a) The opening of a drive thru service window.
(b) The opening of Wendy's.
(c) The opening of the Big Boy.
(d) The opening of Agates in Waukegan.

Short Answer Questions

1. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?

2. What happened when Kroc took over McDonald's?

3. What business did Kroc first get into?

4. What did Kroc resist profiting from?

5. Where did many of Kroc's franchiser's come from?

(see the answer keys)

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