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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What made Kroc upset with one of his franchise managers?
(a) He began to add deserts.
(b) He raises the hamburger from 15 to 18 cents.
(c) He added cheese to the hamburger.
(d) He marketed differently.

2. According to the author, what is the hardest task for a franchiser?
(a) Cleanliness.
(b) Communication.
(c) Uniformity.
(d) Individuality.

3. How old was Kroc when McDonald's was incorporated?
(a) 51.
(b) 53.
(c) 50.
(d) 52.

4. What did Kroc convert the way his restaurant was ran into?
(a) A formula.
(b) An assembly.
(c) A science.
(d) A method.

5. What did Kroc assemble with the manager's he hired in McDonald's?
(a) Similar traits.
(b) Diversity.
(c) Most diverse collected of managers in American business.
(d) Common bonds.

6. Where does the restaurant's name McDonald's come from?
(a) Kroc.
(b) Richard McDonald.
(c) Dick McDonald.
(d) Mac McDonald.

7. What did Kroc's franchise's begin to deviate from after the Agates stabilized?
(a) The red, yellow, and white color theme.
(b) The confines of Kroc's model.
(c) Ronald McDonald as their mascot.
(d) Nothing.

8. What was Kroc considered to be after decades of involvement with McDonald's?
(a) An entrepreneur.
(b) A role model.
(c) An American icon.
(d) A business legend.

9. What opening became a social event?
(a) The opening of Agates in Waukegan.
(b) The opening of the Big Boy.
(c) The opening of Wendy's.
(d) The opening of a drive thru service window.

10. About how many entrepreneurs were pursuing the same idea as Kroc?
(a) 12.
(b) 15.
(c) 13.
(d) 30.

11. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant exploded.
(b) They reorganized the restaurant and shut everything down to start over.
(c) A new side item came to the menu.
(d) The restaurant wentbankrupt.

12. What did Kroc limit in his business at McDonald's?
(a) Loss of control.
(b) Members of his board.
(c) Franchise ownership.
(d) Employees.

13. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 6%.
(b) 3%.
(c) 5%.
(d) 7%.

14. Where did many of Kroc's franchiser's come from?
(a) His family members.
(b) Kroc's fellow golf club members.
(c) The real estate market.
(d) No where.

15. Who was Kroc's personality opposite?
(a) Harris Sonney.
(b) Harry Jonasborn.
(c) Harley Smithington.
(d) Harry Sonneborn.

Short Answer Questions

1. Who is credited for opening the first McDonald's?

2. What type of structure does McDonald's have?

3. According to Chapter 6, who were committed to making the best hamburger in the world?

4. What did revenue depend on in McDonald's?

5. What would get someone fired from McDonald's?

(see the answer keys)

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