2. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?
(a) 600,000
(b) 800,000.
(c) 400,000.
(d) 500,000.

3. What would get someone fired from McDonald's?
(a) Rude customer service.
(b) Poor perfromance.
(c) Tardiness.
(d) Bad hygiene.

4. How did McDonald's develop its discovery process?
(a) Through trial and error.
(b) Through research.
(c) By watching other restaurants.
(d) By ignoring its competitors.

5. What was the result of Kroc's ruthless enforcement of procedure?
(a) He created animosity.
(b) He created a world class supervision team.
(c) He gained respect.
(d) He created a team.

6. When did Kroc form the McDonald's system?
(a) March 3, 1955.
(b) March 6 1955.
(c) March 5, 1955.
(d) March 2, 1955.

7. What did Kroc see fighting with maverick franchises would result in?
(a) A bad relationship.
(b) Respect.
(c) A good partnership.
(d) Fighting about everything.

8. What originally did not exist in McDonald's but was eventually developed to make their hamburger?
(a) The assembly line.
(b) A formula.
(c) Recipe.
(d) Quality beef.

9. How many parts of the process are there to uphold the common standard qualities for McDonald's?
(a) 2.
(b) 3.
(c) 4.
(d) 5.

10. What did Kroc assemble with the manager's he hired in McDonald's?
(a) Similar traits.
(b) Most diverse collected of managers in American business.
(c) Common bonds.
(d) Diversity.

11. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1940s.
(b) The mid 1950s.
(c) The mid 1930s.
(d) The mid 1960s.

12. What did Kroc resist that ultimately benefited him?
(a) Good food fast.
(b) Putting his financial position behind the company's.
(c) Putting his financial position ahead of the company's.
(d) The uniform idea of his franchise.

13. What was Kroc considered to be after decades of involvement with McDonald's?
(a) A business legend.
(b) An American icon.
(c) A role model.
(d) An entrepreneur.

14. What did Kroc mandate in his restaurants?
(a) Health care.
(b) The best quality of everything.
(c) Cleanliness and fastidiousness.
(d) Excellence.

15. What strategy did Big Boys use at its beginning stages of development?
(a) One menu item.
(b) Getting bigger and full service.
(c) Getting smaller.
(d) Staying local.