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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What item did Kroc have success with after the market changed?
(a) The hand held mixer.
(b) The Multimixer.
(c) Milkshakes.
(d) French fries.

2. Why did managers adopt Kroc's principles?
(a) They liked Kroc.
(b) They worked and were effective.
(c) They did not lose the freedom of performing their jobs.
(d) It was not a dictated job.

3. How much did the first year of the Agates net for Kroc?
(a) $40,000.
(b) $75,000.
(c) $30,000.
(d) $50,000.

4. What did Kroc see fighting with maverick franchises would result in?
(a) Fighting about everything.
(b) A bad relationship.
(c) A good partnership.
(d) Respect.

5. Who is credited for opening the first McDonald's?
(a) Schindler.
(b) Kroc.
(c) Gibson.
(d) Richard and Maurice McDonald.

6. Who does the author compare Kroc to in the entrepreneur world?
(a) Rockefeller.
(b) Carnegie and Rockefeller.
(c) No one.
(d) Carnegie.

7. What happened within months of the opening of the Agates?
(a) People traveled in from other states.
(b) Revenue increased.
(c) The menu prices increased.
(d) Advertisements were seen nationwide.

8. What was the financial state of the McDonald brothers in the 1930s?
(a) Unemployed.
(b) Moderately rich.
(c) Wealthy.
(d) Bankrupt.

9. What business did Kroc first get into?
(a) Education.
(b) Farm development.
(c) The real estate market.
(d) The milkshake mixer business.

10. What did Kroc assemble with the manager's he hired in McDonald's?
(a) Diversity.
(b) Common bonds.
(c) Most diverse collected of managers in American business.
(d) Similar traits.

11. What did revenue depend on in McDonald's?
(a) Sales items.
(b) Sales volume.
(c) Sales and cost of production.
(d) The economy.

12. What is Kroc considered to be according to Love?
(a) A practical man.
(b) A management genius.
(c) A management expert.
(d) A nice guy.

13. What strategy did Dairy Queen use at its beginning stages of development?
(a) One market.
(b) Staying small.
(c) One menu item.
(d) Getting bigger.

14. How much did the Agates make in its first 12 months?
(a) $400,000.
(b) $250,000.
(c) $300,000.
(d) $275,000.

15. How did the McDonald brother's envision the future business of McDonald's?
(a) As a whole.
(b) Locally.
(c) Individually.
(d) Nationally.

Short Answer Questions

1. What did Kroc resist that ultimately benefited him?

2. Who suggested opening a lab for McDonald's to run its tests and experiments?

3. About how many entrepreneurs were pursuing the same idea as Kroc?

4. Who did Kroc suggest incorporate a curb side service?

5. What did the press focus on in regards to McDonald's?

(see the answer keys)

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