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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. What item did Kroc have success with after the market changed?
(a) The hand held mixer.
(b) The Multimixer.
(c) French fries.
(d) Milkshakes.

2. Where does the restaurant's name McDonald's come from?
(a) Dick McDonald.
(b) Richard McDonald.
(c) Kroc.
(d) Mac McDonald.

3. Where was the first US carhop drive-in?
(a) Hollywood.
(b) Vegas.
(c) Dollywood.
(d) Atlanta.

4. How old was Kroc when McDonald's was incorporated?
(a) 52.
(b) 53.
(c) 50.
(d) 51.

5. What did Kroc resist profiting from?
(a) Unstable markets.
(b) His own ideas.
(c) His franchises.
(d) Other's ideas.

Short Answer Questions

1. Who is the legendary founder of McDonald's?

2. What did Kroc avoid in the franchise business?

3. What did the McDonald brothers force Kroc to do?

4. How did the McDonald brother's envision the future business of McDonald's?

5. Where did Kroc bring his idea of the Multimixer into the public eye?

(see the answer key)

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