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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. What business did Kroc first get into?
(a) Farm development.
(b) The real estate market.
(c) The milkshake mixer business.
(d) Education.

2. What did the press focus on in regards to McDonald's?
(a) The corporation.
(b) The inside.
(c) The outside.
(d) The grade of food quality.

3. What was the financial state of the McDonald brothers in the 1930s?
(a) Bankrupt.
(b) Unemployed.
(c) Moderately rich.
(d) Wealthy.

4. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?
(a) Over 100 billion.
(b) Over 200 billion.
(c) 1 million.
(d) Less than 200 billion.

5. Where does the restaurant's name McDonald's come from?
(a) Richard McDonald.
(b) Mac McDonald.
(c) Kroc.
(d) Dick McDonald.

Short Answer Questions

1. Where is McDonald's Plaza?

2. How did Kroc envision the future business of McDonald's?

3. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?

4. What does the prologue compare the state of McDonald's main office to?

5. Who is credited for opening the first McDonald's?

(see the answer key)

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