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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. What did the McDonald brothers force Kroc to do?
(a) Speak at conventions.
(b) Sell franchices for more than they were worth.
(c) Travel to open more McDonald's.
(d) Sell franchises for less than they were worth.

2. What did Kroc limit in his business at McDonald's?
(a) Employees.
(b) Franchise ownership.
(c) Members of his board.
(d) Loss of control.

3. What strategy did Dairy Queen use at its beginning stages of development?
(a) One market.
(b) Getting bigger.
(c) One menu item.
(d) Staying small.

4. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?
(a) 100%.
(b) 96%.
(c) 98%.
(d) 97%.

5. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
(a) 15,00.
(b) 17,000.
(c) 14,000.
(d) 16,000.

Short Answer Questions

1. What item did Kroc have success with after the market changed?

2. Who is the legendary founder of McDonald's?

3. Where did the McDonald brothers open a grander carhop drive-in?

4. What did Kroc found in 1952?

5. Where does the restaurant's name McDonald's come from?

(see the answer key)

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