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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
(a) 15,00.
(b) 16,000.
(c) 17,000.
(d) 14,000.

2. In what state did carhop drive-ins spread rapidly?
(a) Georgia.
(b) Illinois.
(c) California.
(d) New Mexico.

3. Who did Kroc suggest incorporate a curb side service?
(a) CVS.
(b) Walgreen's.
(c) Eckerd's.
(d) Wal-Mart.

4. Who does the author compare Kroc to in the entrepreneur world?
(a) Rockefeller.
(b) Carnegie.
(c) Carnegie and Rockefeller.
(d) No one.

5. How did Kroc envision the future business of McDonald's?
(a) Individually.
(b) As a whole.
(c) Nationally.
(d) Locally.

Short Answer Questions

1. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?

2. What did the press focus on in regards to McDonald's?

3. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

4. How did the McDonald brother's envision the future business of McDonald's?

5. What did the McDonald brothers lack to make their restaurant successful?

(see the answer key)

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