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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. What type of structure does McDonald's have?
(a) Fundamentally federal.
(b) Family appeal.
(c) Good food fast.
(d) State.

2. How many parts of the process are there to uphold the common standard qualities for McDonald's?
(a) 4.
(b) 2.
(c) 5.
(d) 3.

3. Who does the author compare Kroc to in the entrepreneur world?
(a) No one.
(b) Rockefeller.
(c) Carnegie.
(d) Carnegie and Rockefeller.

4. What did revenue depend on in McDonald's?
(a) Sales items.
(b) Sales and cost of production.
(c) Sales volume.
(d) The economy.

5. According to Chapter 3, what did food franchising predate?
(a) Automobiles.
(b) Sewing machines.
(c) Candy.
(d) Chewing gum.

Short Answer Questions

1. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?

2. What did Kroc limit in his business at McDonald's?

3. What social group did the McDonald brothers become a part of because of their drive-in?

4. What business did Kroc first get into?

5. What item did Kroc have success with after the market changed?

(see the answer key)

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