View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. Where does the restaurant's name McDonald's come from?
(a) Mac McDonald.
(b) Richard McDonald.
(c) Kroc.
(d) Dick McDonald.

2. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?
(a) Over 200 billion.
(b) 1 million.
(c) Less than 200 billion.
(d) Over 100 billion.

3. When did Kroc form the McDonald's system?
(a) March 6 1955.
(b) March 3, 1955.
(c) March 2, 1955.
(d) March 5, 1955.

4. What type of structure does McDonald's have?
(a) Family appeal.
(b) State.
(c) Good food fast.
(d) Fundamentally federal.

5. What was Kroc considered to be after decades of involvement with McDonald's?
(a) An entrepreneur.
(b) An American icon.
(c) A role model.
(d) A business legend.

Short Answer Questions

1. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?

2. Where did the McDonald brothers open a grander carhop drive-in?

3. What did the press focus on in regards to McDonald's?

4. What did Kroc found in 1952?

5. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

(see the answer key)

This section contains 191 words (approx. 1 page at 300 words per page) View a FREE sample