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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. What did Kroc resist that ultimately benefited him?
(a) The uniform idea of his franchise.
(b) Putting his financial position behind the company's.
(c) Putting his financial position ahead of the company's.
(d) Good food fast.

2. Who is credited for opening the first McDonald's?
(a) Schindler.
(b) Richard and Maurice McDonald.
(c) Kroc.
(d) Gibson.

3. Who discovered fast food?
(a) McDonald brothers.
(b) Schindler.
(c) Kroc.
(d) Martino.

4. According to Chapter 3, what did food franchising predate?
(a) Chewing gum.
(b) Candy.
(c) Automobiles.
(d) Sewing machines.

5. How did the McDonald brother's envision the future business of McDonald's?
(a) Locally.
(b) Individually.
(c) Nationally.
(d) As a whole.

Short Answer Questions

1. In what state did carhop drive-ins spread rapidly?

2. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

3. Who did Kroc suggest incorporate a curb side service?

4. What does the foreword of McDonald's: Behind the Arches explain?

5. What strategy did Dairy Queen use at its beginning stages of development?

(see the answer key)

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