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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 3%.
(b) 5%.
(c) 7%.
(d) 6%.

2. Where does the restaurant's name McDonald's come from?
(a) Richard McDonald.
(b) Mac McDonald.
(c) Dick McDonald.
(d) Kroc.

3. What did Kroc resist profiting from?
(a) Other's ideas.
(b) His own ideas.
(c) His franchises.
(d) Unstable markets.

4. When did franchising begin in America?
(a) After the Vietnam War.
(b) After the Revolutionary War.
(c) After the Civil War.
(d) After WWII.

5. According to Chapter 3, what did food franchising predate?
(a) Automobiles.
(b) Chewing gum.
(c) Candy.
(d) Sewing machines.

Short Answer Questions

1. What does the prologue compare the state of McDonald's main office to?

2. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

3. What does the foreword of McDonald's: Behind the Arches explain?

4. What was the financial state of the McDonald brothers in the 1930s?

5. What business did Kroc first get into?

(see the answer key)

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