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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. When did franchising begin in America?
(a) After the Civil War.
(b) After the Revolutionary War.
(c) After WWII.
(d) After the Vietnam War.

2. What happened when Kroc took over McDonald's?
(a) The economy rose.
(b) Things took off.
(c) The economy plunged.
(d) Nothing immediately.

3. Who does the author compare Kroc to in the entrepreneur world?
(a) Rockefeller.
(b) No one.
(c) Carnegie and Rockefeller.
(d) Carnegie.

4. Who is the legendary founder of McDonald's?
(a) Ray A. Kroc.
(b) Dick McDonald.
(c) Richard and Maurice McDonald.
(d) Mac McDonald.

5. About how many entrepreneurs were pursuing the same idea as Kroc?
(a) 15.
(b) 30.
(c) 12.
(d) 13.

Short Answer Questions

1. How many parts of the process are there to uphold the common standard qualities for McDonald's?

2. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

3. What does the prologue compare the state of McDonald's main office to?

4. What was the financial state of the McDonald brothers in the 1930s?

5. Who discovered fast food?

(see the answer key)

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