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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. Where is McDonald's Plaza?
(a) Atlanta, GA.
(b) Chicago, IL.
(c) Topeka, KS.
(d) Oak Brook, IL.

2. What strategy did Big Boys use at its beginning stages of development?
(a) One menu item.
(b) Staying local.
(c) Getting smaller.
(d) Getting bigger and full service.

3. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?
(a) 1 million.
(b) Over 100 billion.
(c) Less than 200 billion.
(d) Over 200 billion.

4. About how many entrepreneurs were pursuing the same idea as Kroc?
(a) 15.
(b) 13.
(c) 12.
(d) 30.

5. When did Kroc form the McDonald's system?
(a) March 2, 1955.
(b) March 6 1955.
(c) March 3, 1955.
(d) March 5, 1955.

Short Answer Questions

1. Who discovered fast food?

2. When did franchising begin in America?

3. What does the foreword of McDonald's: Behind the Arches explain?

4. Where did Kroc bring his idea of the Multimixer into the public eye?

5. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?

(see the answer key)

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