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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. What item did Kroc have success with after the market changed?
(a) French fries.
(b) The hand held mixer.
(c) The Multimixer.
(d) Milkshakes.

2. Who did Kroc suggest incorporate a curb side service?
(a) Wal-Mart.
(b) Eckerd's.
(c) CVS.
(d) Walgreen's.

3. Who is the legendary founder of McDonald's?
(a) Mac McDonald.
(b) Ray A. Kroc.
(c) Dick McDonald.
(d) Richard and Maurice McDonald.

4. How did Kroc envision the future business of McDonald's?
(a) As a whole.
(b) Individually.
(c) Nationally.
(d) Locally.

5. According to the author, what was Kroc considered to be above anything else?
(a) A traveller.
(b) A father.
(c) A money maker.
(d) A salesman.

Short Answer Questions

1. When did franchising begin in America?

2. Where did Kroc bring his idea of the Multimixer into the public eye?

3. When did McDonald's grander carhop drive-in become a teenage hang out?

4. What was Kroc considered to be after decades of involvement with McDonald's?

5. What did the McDonald brothers lack to make their restaurant successful?

(see the answer key)

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