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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. What did the press focus on in regards to McDonald's?
(a) The inside.
(b) The corporation.
(c) The outside.
(d) The grade of food quality.

2. What did Kroc resist that ultimately benefited him?
(a) Good food fast.
(b) Putting his financial position behind the company's.
(c) Putting his financial position ahead of the company's.
(d) The uniform idea of his franchise.

3. When did franchising begin in America?
(a) After the Vietnam War.
(b) After the Civil War.
(c) After WWII.
(d) After the Revolutionary War.

4. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
(a) 14,000.
(b) 15,00.
(c) 16,000.
(d) 17,000.

5. How old was Kroc when McDonald's was incorporated?
(a) 52.
(b) 53.
(c) 50.
(d) 51.

Short Answer Questions

1. According to Chapter 3, what did food franchising predate?

2. What was Kroc considered to be after decades of involvement with McDonald's?

3. Where did Kroc bring his idea of the Multimixer into the public eye?

4. What did Kroc limit in his business at McDonald's?

5. When did McDonald's grander carhop drive-in become a teenage hang out?

(see the answer key)

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