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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. How many parts of the process are there to uphold the common standard qualities for McDonald's?
(a) 4.
(b) 2.
(c) 5.
(d) 3.

2. Where does the restaurant's name McDonald's come from?
(a) Mac McDonald.
(b) Richard McDonald.
(c) Dick McDonald.
(d) Kroc.

3. What strategy did Big Boys use at its beginning stages of development?
(a) Getting smaller.
(b) One menu item.
(c) Staying local.
(d) Getting bigger and full service.

4. Where was the first US carhop drive-in?
(a) Dollywood.
(b) Atlanta.
(c) Hollywood.
(d) Vegas.

5. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1950s.
(b) The mid 1960s.
(c) The mid 1940s.
(d) The mid 1930s.

Short Answer Questions

1. Who is the legendary founder of McDonald's?

2. What did Kroc limit in his business at McDonald's?

3. Where did the McDonald brothers open a grander carhop drive-in?

4. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?

5. What does the foreword of McDonald's: Behind the Arches explain?

(see the answer key)

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