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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant exploded.
(b) A new side item came to the menu.
(c) They reorganized the restaurant and shut everything down to start over.
(d) The restaurant wentbankrupt.

2. Who discovered fast food?
(a) McDonald brothers.
(b) Schindler.
(c) Kroc.
(d) Martino.

3. What did the McDonald brothers lack to make their restaurant successful?
(a) People skills.
(b) Recipes.
(c) Organizational skills.
(d) Manners.

4. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 3%.
(b) 6%.
(c) 5%.
(d) 7%.

5. What business did Kroc first get into?
(a) Farm development.
(b) The real estate market.
(c) The milkshake mixer business.
(d) Education.

Short Answer Questions

1. What strategy did Big Boys use at its beginning stages of development?

2. What did the McDonald brothers force Kroc to do?

3. What did Kroc resist profiting from?

4. What happened when Kroc took over McDonald's?

5. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?

(see the answer key)

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