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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. What social group did the McDonald brothers become a part of because of their drive-in?
(a) The celebrity elite.
(b) Janitors.
(c) The San Bernadino social elite.
(d) Millionaires.

2. Who is credited for opening the first McDonald's?
(a) Kroc.
(b) Richard and Maurice McDonald.
(c) Schindler.
(d) Gibson.

3. Where is McDonald's Plaza?
(a) Chicago, IL.
(b) Oak Brook, IL.
(c) Atlanta, GA.
(d) Topeka, KS.

4. How many parts of the process are there to uphold the common standard qualities for McDonald's?
(a) 4.
(b) 3.
(c) 2.
(d) 5.

5. What strategy did Dairy Queen use at its beginning stages of development?
(a) Staying small.
(b) One menu item.
(c) Getting bigger.
(d) One market.

Short Answer Questions

1. When did franchising begin in America?

2. What type of structure does McDonald's have?

3. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?

4. When was the original McDonald's restaurant opened?

5. What did Kroc resist profiting from?

(see the answer key)

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