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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, The Franchising Derby.

Multiple Choice Questions

1. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) A new side item came to the menu.
(b) They reorganized the restaurant and shut everything down to start over.
(c) The restaurant wentbankrupt.
(d) The restaurant exploded.

2. According to Chapter 3, what did food franchising predate?
(a) Automobiles.
(b) Chewing gum.
(c) Candy.
(d) Sewing machines.

3. What did revenue depend on in McDonald's?
(a) Sales volume.
(b) Sales items.
(c) The economy.
(d) Sales and cost of production.

4. What type of structure does McDonald's have?
(a) State.
(b) Fundamentally federal.
(c) Family appeal.
(d) Good food fast.

5. Who is credited for opening the first McDonald's?
(a) Richard and Maurice McDonald.
(b) Gibson.
(c) Schindler.
(d) Kroc.

Short Answer Questions

1. Where did Kroc bring his idea of the Multimixer into the public eye?

2. What does the prologue compare the state of McDonald's main office to?

3. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?

4. What strategy did Big Boys use at its beginning stages of development?

5. What social group did the McDonald brothers become a part of because of their drive-in?

(see the answer key)

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