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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. What made Kroc upset with one of his franchise managers?
(a) He added cheese to the hamburger.
(b) He marketed differently.
(c) He raises the hamburger from 15 to 18 cents.
(d) He began to add deserts.

2. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1940s.
(b) The mid 1930s.
(c) The mid 1960s.
(d) The mid 1950s.

3. About how many entrepreneurs were pursuing the same idea as Kroc?
(a) 15.
(b) 30.
(c) 12.
(d) 13.

4. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?
(a) 96%.
(b) 100%.
(c) 98%.
(d) 97%.

5. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) Dairy Queen.
(b) McDonald's.
(c) KFC.
(d) The market.

Short Answer Questions

1. What did the press focus on in regards to McDonald's?

2. According to Chapter 3, what did food franchising predate?

3. What did Kroc resist that ultimately benefited him?

4. What did Kroc resist profiting from?

5. How much did the first year of the Agates net for Kroc?

(see the answer key)

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