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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 5%.
(b) 6%.
(c) 3%.
(d) 7%.

2. Who is credited for opening the first McDonald's?
(a) Schindler.
(b) Richard and Maurice McDonald.
(c) Gibson.
(d) Kroc.

3. What did revenue depend on in McDonald's?
(a) Sales volume.
(b) Sales and cost of production.
(c) The economy.
(d) Sales items.

4. What does the prologue compare the state of McDonald's main office to?
(a) An office max.
(b) A war zone.
(c) A bomb shelter.
(d) A pretentious office.

5. What did Kroc avoid in the franchise business?
(a) Fast income.
(b) Laziness.
(c) Dictating control.
(d) Territorial fights.

Short Answer Questions

1. What was Kroc considered to be after decades of involvement with McDonald's?

2. What did the McDonald brothers force Kroc to do?

3. When did franchising begin in America?

4. What did Kroc resist profiting from?

5. What item did Kroc have success with after the market changed?

(see the answer key)

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