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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. What does the prologue compare the state of McDonald's main office to?
(a) A pretentious office.
(b) An office max.
(c) A bomb shelter.
(d) A war zone.

2. What did Kroc avoid in the franchise business?
(a) Fast income.
(b) Territorial fights.
(c) Dictating control.
(d) Laziness.

3. What type of structure does McDonald's have?
(a) State.
(b) Good food fast.
(c) Family appeal.
(d) Fundamentally federal.

4. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 7%.
(b) 6%.
(c) 5%.
(d) 3%.

5. What business did Kroc first get into?
(a) Farm development.
(b) Education.
(c) The milkshake mixer business.
(d) The real estate market.

Short Answer Questions

1. Who is the legendary founder of McDonald's?

2. What did the McDonald brothers force Kroc to do?

3. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

4. What does the foreword of McDonald's: Behind the Arches explain?

5. What region of the US did Kroc have difficulty expanding McDonald's?

(see the answer key)

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