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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. What was Kroc careful and conscious not to do in his franchise world?
(a) Overwork his employees.
(b) Over extend himself.
(c) Over volunteer himself.
(d) Overwork himself.

2. What business did Kroc first get into?
(a) Farm development.
(b) The milkshake mixer business.
(c) Education.
(d) The real estate market.

3. What item did Kroc have success with after the market changed?
(a) Milkshakes.
(b) The Multimixer.
(c) The hand held mixer.
(d) French fries.

4. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?
(a) 98%.
(b) 100%.
(c) 97%.
(d) 96%.

5. Where does the restaurant's name McDonald's come from?
(a) Mac McDonald.
(b) Richard McDonald.
(c) Kroc.
(d) Dick McDonald.

Short Answer Questions

1. What was Kroc considered to be after decades of involvement with McDonald's?

2. How many parts of the process are there to uphold the common standard qualities for McDonald's?

3. How much did the first year of the Agates net for Kroc?

4. What does the foreword of McDonald's: Behind the Arches explain?

5. According to Chapter 3, what did food franchising predate?

(see the answer key)

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