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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 6%.
(b) 3%.
(c) 5%.
(d) 7%.

2. What business did Kroc first get into?
(a) Farm development.
(b) Education.
(c) The milkshake mixer business.
(d) The real estate market.

3. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
(a) 16,000.
(b) 17,000.
(c) 14,000.
(d) 15,00.

4. How much did the first year of the Agates net for Kroc?
(a) $30,000.
(b) $40,000.
(c) $50,000.
(d) $75,000.

5. Where did the McDonald brothers open a grander carhop drive-in?
(a) Topeka, Kansas.
(b) Chicago, Illinois.
(c) Hollywood, California.
(d) San Bernadino, California.

Short Answer Questions

1. What did the press focus on in regards to McDonald's?

2. According to Chapter 3, what did food franchising predate?

3. What did Kroc limit in his business at McDonald's?

4. What did the McDonald brothers force Kroc to do?

5. Who is the legendary founder of McDonald's?

(see the answer key)

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