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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?
(a) 100%.
(b) 96%.
(c) 98%.
(d) 97%.

2. What business did Kroc first get into?
(a) The real estate market.
(b) Education.
(c) Farm development.
(d) The milkshake mixer business.

3. What strategy did Dairy Queen use at its beginning stages of development?
(a) Staying small.
(b) Getting bigger.
(c) One market.
(d) One menu item.

4. What did revenue depend on in McDonald's?
(a) Sales items.
(b) Sales volume.
(c) Sales and cost of production.
(d) The economy.

5. What opening became a social event?
(a) The opening of the Big Boy.
(b) The opening of Wendy's.
(c) The opening of a drive thru service window.
(d) The opening of Agates in Waukegan.

Short Answer Questions

1. Where does the restaurant's name McDonald's come from?

2. About how many entrepreneurs were pursuing the same idea as Kroc?

3. What was Kroc considered to be after decades of involvement with McDonald's?

4. How much did the Agates make in its first 12 months?

5. Where did Kroc bring his idea of the Multimixer into the public eye?

(see the answer key)

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