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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. What item did Kroc have success with after the market changed?
(a) The hand held mixer.
(b) The Multimixer.
(c) Milkshakes.
(d) French fries.

2. What did the McDonald brothers lack to make their restaurant successful?
(a) Recipes.
(b) People skills.
(c) Manners.
(d) Organizational skills.

3. What did Kroc resist profiting from?
(a) His own ideas.
(b) Other's ideas.
(c) Unstable markets.
(d) His franchises.

4. Who does the author compare Kroc to in the entrepreneur world?
(a) Rockefeller.
(b) Carnegie.
(c) No one.
(d) Carnegie and Rockefeller.

5. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?
(a) 600,000
(b) 800,000.
(c) 500,000.
(d) 400,000.

Short Answer Questions

1. Where did many of Kroc's franchiser's come from?

2. What did the McDonald brothers force Kroc to do?

3. What was Kroc considered to be after decades of involvement with McDonald's?

4. When did Kroc form the McDonald's system?

5. What did Kroc see fighting with maverick franchises would result in?

(see the answer key)

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