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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. Who did Kroc suggest incorporate a curb side service?
(a) Wal-Mart.
(b) CVS.
(c) Eckerd's.
(d) Walgreen's.

2. Where is McDonald's Plaza?
(a) Oak Brook, IL.
(b) Topeka, KS.
(c) Chicago, IL.
(d) Atlanta, GA.

3. According to the author, what determines how managers in the restaurant business react to change?
(a) Corporal punishment.
(b) Real estate value.
(c) Market value.
(d) Corporate culture.

4. Where did many of Kroc's franchiser's come from?
(a) His family members.
(b) The real estate market.
(c) No where.
(d) Kroc's fellow golf club members.

5. Who is credited for opening the first McDonald's?
(a) Gibson.
(b) Kroc.
(c) Richard and Maurice McDonald.
(d) Schindler.

Short Answer Questions

1. How did Kroc envision the future business of McDonald's?

2. What opening became a social event?

3. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

4. What type of structure does McDonald's have?

5. When did Kroc form the McDonald's system?

(see the answer key)

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