View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. What business did Kroc first get into?
(a) Farm development.
(b) The milkshake mixer business.
(c) The real estate market.
(d) Education.

2. Who does the author compare Kroc to in the entrepreneur world?
(a) No one.
(b) Rockefeller.
(c) Carnegie and Rockefeller.
(d) Carnegie.

3. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant wentbankrupt.
(b) They reorganized the restaurant and shut everything down to start over.
(c) A new side item came to the menu.
(d) The restaurant exploded.

4. What did revenue depend on in McDonald's?
(a) Sales volume.
(b) The economy.
(c) Sales and cost of production.
(d) Sales items.

5. Where is McDonald's Plaza?
(a) Topeka, KS.
(b) Oak Brook, IL.
(c) Chicago, IL.
(d) Atlanta, GA.

Short Answer Questions

1. What item did Kroc have success with after the market changed?

2. What did Kroc resist profiting from?

3. What does the prologue compare the state of McDonald's main office to?

4. When did franchising begin in America?

5. Who is credited for opening the first McDonald's?

(see the answer key)

This section contains 198 words (approx. 1 page at 300 words per page) View a FREE sample