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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. What was Kroc careful and conscious not to do in his franchise world?
(a) Overwork himself.
(b) Over extend himself.
(c) Overwork his employees.
(d) Over volunteer himself.

2. Who does the author compare Kroc to in the entrepreneur world?
(a) Rockefeller.
(b) No one.
(c) Carnegie.
(d) Carnegie and Rockefeller.

3. What did the press focus on in regards to McDonald's?
(a) The outside.
(b) The inside.
(c) The corporation.
(d) The grade of food quality.

4. Who discovered fast food?
(a) McDonald brothers.
(b) Schindler.
(c) Martino.
(d) Kroc.

5. What strategy did Big Boys use at its beginning stages of development?
(a) One menu item.
(b) Staying local.
(c) Getting smaller.
(d) Getting bigger and full service.

Short Answer Questions

1. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?

2. What did revenue depend on in McDonald's?

3. What opening became a social event?

4. Where did Kroc bring his idea of the Multimixer into the public eye?

5. What item did Kroc have success with after the market changed?

(see the answer key)

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