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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. How old was Kroc when McDonald's was incorporated?
(a) 50.
(b) 53.
(c) 51.
(d) 52.

2. When did Kroc form the McDonald's system?
(a) March 6 1955.
(b) March 2, 1955.
(c) March 3, 1955.
(d) March 5, 1955.

3. What did Kroc found in 1952?
(a) McDonald's System, Inc.
(b) McDonald's mascot.
(c) McDonald's Corporation.
(d) McDonald's arches.

4. What does the prologue compare the state of McDonald's main office to?
(a) A war zone.
(b) A bomb shelter.
(c) A pretentious office.
(d) An office max.

5. Who did Kroc suggest incorporate a curb side service?
(a) CVS.
(b) Walgreen's.
(c) Wal-Mart.
(d) Eckerd's.

Short Answer Questions

1. What was the financial state of the McDonald brothers in the 1930s?

2. How much did the Agates make in its first 12 months?

3. What did revenue depend on in McDonald's?

4. In what state did carhop drive-ins spread rapidly?

5. What business did Kroc first get into?

(see the answer key)

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