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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. When was the original McDonald's restaurant opened?
(a) 1953.
(b) 1954.
(c) 1955.
(d) 1966.

2. Who is credited for opening the first McDonald's?
(a) Kroc.
(b) Schindler.
(c) Gibson.
(d) Richard and Maurice McDonald.

3. What did revenue depend on in McDonald's?
(a) Sales and cost of production.
(b) Sales volume.
(c) Sales items.
(d) The economy.

4. How much did the first year of the Agates net for Kroc?
(a) $40,000.
(b) $75,000.
(c) $50,000.
(d) $30,000.

5. Where is McDonald's Plaza?
(a) Oak Brook, IL.
(b) Atlanta, GA.
(c) Topeka, KS.
(d) Chicago, IL.

Short Answer Questions

1. What did Kroc resist profiting from?

2. What strategy did Big Boys use at its beginning stages of development?

3. What does the prologue compare the state of McDonald's main office to?

4. How much did the Agates make in its first 12 months?

5. What social group did the McDonald brothers become a part of because of their drive-in?

(see the answer key)

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