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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. Where is McDonald's Plaza?
(a) Topeka, KS.
(b) Oak Brook, IL.
(c) Chicago, IL.
(d) Atlanta, GA.

2. What strategy did Big Boys use at its beginning stages of development?
(a) Getting bigger and full service.
(b) Getting smaller.
(c) One menu item.
(d) Staying local.

3. Who is the legendary founder of McDonald's?
(a) Dick McDonald.
(b) Mac McDonald.
(c) Ray A. Kroc.
(d) Richard and Maurice McDonald.

4. When did Kroc form the McDonald's system?
(a) March 6 1955.
(b) March 2, 1955.
(c) March 5, 1955.
(d) March 3, 1955.

5. Where did many of Kroc's franchiser's come from?
(a) The real estate market.
(b) Kroc's fellow golf club members.
(c) His family members.
(d) No where.

Short Answer Questions

1. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?

2. What opening became a social event?

3. In what state did carhop drive-ins spread rapidly?

4. When was the original McDonald's restaurant opened?

5. What was Kroc careful and conscious not to do in his franchise world?

(see the answer key)

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