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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?
(a) 500,000.
(b) 600,000
(c) 800,000.
(d) 400,000.

2. In what state did carhop drive-ins spread rapidly?
(a) New Mexico.
(b) California.
(c) Illinois.
(d) Georgia.

3. What business did Kroc first get into?
(a) The real estate market.
(b) Education.
(c) Farm development.
(d) The milkshake mixer business.

4. What strategy did Big Boys use at its beginning stages of development?
(a) Getting bigger and full service.
(b) One menu item.
(c) Staying local.
(d) Getting smaller.

5. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant wentbankrupt.
(b) The restaurant exploded.
(c) A new side item came to the menu.
(d) They reorganized the restaurant and shut everything down to start over.

Short Answer Questions

1. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?

2. What did the press focus on in regards to McDonald's?

3. What strategy did Dairy Queen use at its beginning stages of development?

4. How many parts of the process are there to uphold the common standard qualities for McDonald's?

5. How did Kroc envision the future business of McDonald's?

(see the answer key)

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