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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. What did the McDonald brothers force Kroc to do?
(a) Sell franchises for less than they were worth.
(b) Speak at conventions.
(c) Travel to open more McDonald's.
(d) Sell franchices for more than they were worth.

2. Who is the legendary founder of McDonald's?
(a) Mac McDonald.
(b) Richard and Maurice McDonald.
(c) Dick McDonald.
(d) Ray A. Kroc.

3. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 5%.
(b) 3%.
(c) 7%.
(d) 6%.

4. Where is McDonald's Plaza?
(a) Atlanta, GA.
(b) Topeka, KS.
(c) Oak Brook, IL.
(d) Chicago, IL.

5. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) McDonald's.
(b) Dairy Queen.
(c) The market.
(d) KFC.

Short Answer Questions

1. Where did many of Kroc's franchiser's come from?

2. What did revenue depend on in McDonald's?

3. In what state did carhop drive-ins spread rapidly?

4. What strategy did Big Boys use at its beginning stages of development?

5. How did the McDonald brother's envision the future business of McDonald's?

(see the answer key)

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