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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. What social group did the McDonald brothers become a part of because of their drive-in?
(a) Millionaires.
(b) Janitors.
(c) The celebrity elite.
(d) The San Bernadino social elite.

2. What strategy did Big Boys use at its beginning stages of development?
(a) Getting bigger and full service.
(b) Getting smaller.
(c) Staying local.
(d) One menu item.

3. According to Chapter 3, what did food franchising predate?
(a) Automobiles.
(b) Chewing gum.
(c) Candy.
(d) Sewing machines.

4. When did franchising begin in America?
(a) After the Vietnam War.
(b) After WWII.
(c) After the Revolutionary War.
(d) After the Civil War.

5. What did Kroc resist profiting from?
(a) His franchises.
(b) Unstable markets.
(c) His own ideas.
(d) Other's ideas.

Short Answer Questions

1. What opening became a social event?

2. Where did the McDonald brothers open a grander carhop drive-in?

3. What happened when Kroc took over McDonald's?

4. What was the financial state of the McDonald brothers in the 1930s?

5. What did Kroc limit in his business at McDonald's?

(see the answer key)

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