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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, The Owner/Operator.

Multiple Choice Questions

1. Who is credited for opening the first McDonald's?
(a) Gibson.
(b) Kroc.
(c) Schindler.
(d) Richard and Maurice McDonald.

2. How old was Kroc when McDonald's was incorporated?
(a) 51.
(b) 52.
(c) 53.
(d) 50.

3. How much did the first year of the Agates net for Kroc?
(a) $40,000.
(b) $30,000.
(c) $75,000.
(d) $50,000.

4. What was Kroc careful and conscious not to do in his franchise world?
(a) Overwork himself.
(b) Over extend himself.
(c) Overwork his employees.
(d) Over volunteer himself.

5. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) The market.
(b) Dairy Queen.
(c) KFC.
(d) McDonald's.

Short Answer Questions

1. Where did the McDonald brothers open a grander carhop drive-in?

2. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?

3. Where is McDonald's Plaza?

4. What did Kroc limit in his business at McDonald's?

5. According to the author, what was Kroc considered to be above anything else?

(see the answer key)

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