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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. What did Kroc avoid in the franchise business?
(a) Fast income.
(b) Territorial fights.
(c) Dictating control.
(d) Laziness.

2. Who did Kroc try to marry after his divorce?
(a) Joan.
(b) Martino.
(c) Jane.
(d) Ethel.

3. What was Kroc's second wife's name?
(a) Ethel.
(b) Martino.
(c) Jane.
(d) Joan.

4. Who did Kroc suggest incorporate a curb side service?
(a) Wal-Mart.
(b) CVS.
(c) Eckerd's.
(d) Walgreen's.

5. What rival chain went out of business in Chapter 6?
(a) Henri'.s
(b) Hal's.
(c) Harry's.
(d) Henry's.

Short Answer Questions

1. Who became a kind of "den mother" in the family at McDonald's?

2. What US city was the hurtful rumor about McDonald's generally confined to?

3. Where did the McDonald brothers open a grander carhop drive-in?

4. When was the original McDonald's restaurant opened?

5. What menu item did McDonald's begin to experiment with in Chapter 6?

(see the answer key)

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