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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. What did the press focus on in regards to McDonald's?
(a) The inside.
(b) The outside.
(c) The grade of food quality.
(d) The corporation.

2. How did Kroc envision the future business of McDonald's?
(a) Individually.
(b) Locally.
(c) Nationally.
(d) As a whole.

3. What rumor in the 1970s hurt McDonald's reputation?
(a) That they did not wash their hands.
(b) That they under cooked their chicken.
(c) That they violated the health code daily.
(d) That their hamburgers were made with worms.

4. How much did the Agates make in its first 12 months?
(a) $275,000.
(b) $250,000.
(c) $300,000.
(d) $400,000.

5. What is McDonald's committed to?
(a) Healthy foods.
(b) Good food fast.
(c) Friendly service.
(d) Good corporate citizenship.

Short Answer Questions

1. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?

2. What did Sonneborn's idea involve?

3. What was Kroc considered to be after decades of involvement with McDonald's?

4. Who did NOT get rich as a result of McDonald's appraisal worth?

5. How many stores did McDonald's have by 1978?

(see the answer key)

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