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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. What did the International branch of McDonald's ultimately realize to help them become successful?
(a) They are an American food industry and have to stick to American style.
(b) They need to focus on all types of ethnic foods.
(c) They must embrace the difference in cultures and learn from them.
(d) They need to include at least one ethnic menu item to the country it inhabits.

2. What other rigor, beside real estate development, did McDonald's apply to its product as a whole?
(a) Customer satisfaction.
(b) Customer service.
(c) Consumption.
(d) Store operations and product development.

3. How much did the McDonald brothers ask for their name?
(a) $3.1 million.
(b) $2.7 million.
(c) $2.2 million.
(d) $ 3.5 million.

4. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) McDonald's.
(b) KFC.
(c) The market.
(d) Dairy Queen.

5. In what state did carhop drive-ins spread rapidly?
(a) Illinois.
(b) New Mexico.
(c) California.
(d) Georgia.

Short Answer Questions

1. What did Kroc's negotiation to do his relationship with the McDonald brothers?

2. What did Kroc's franchise's begin to deviate from after the Agates stabilized?

3. How and where does Quinlan see the future of McDonald's going?

4. When was the original McDonald's restaurant opened?

5. What does McDonald's offer to everyone from its franchises?

(see the answer key)

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