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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. What did McDonald's charge that enabled them to afford the land they planned to build on?
(a) Reduce the price of the sale.
(b) Mark up the land.
(c) Mark up the sale.
(d) Reduce the price of the land.

2. What social group did the McDonald brothers become a part of because of their drive-in?
(a) The San Bernadino social elite.
(b) Janitors.
(c) Millionaires.
(d) The celebrity elite.

3. How and where does Quinlan see the future of McDonald's going?
(a) Pessimestically and complete.
(b) Happily and larger.
(c) Unsatisfied and unfinished.
(d) Optimistically and unfinished.

4. Who did NOT get rich as a result of McDonald's appraisal worth?
(a) The McDonald brothers.
(b) Kroc.
(c) Martino.
(d) Sonneborn.

5. What did Kroc want to improve as he focused on building the operating system?
(a) The product.
(b) The marketing.
(c) The advertisements.
(d) The design.

Short Answer Questions

1. What did the press focus on in regards to McDonald's?

2. What did Kroc begin thinking of McDonald's as?

3. What was Kroc's first wife's name?

4. What does McDonald's use to generate greater efficiency?

5. What was Kroc careful and conscious not to do in his franchise world?

(see the answer key)

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