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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. How many McDonald's did Turner open a year as a result of the successful real estate holdings?
(a) 350.
(b) 600.
(c) 500.
(d) 400.

2. When did Kroc die?
(a) 1988.
(b) 1985.
(c) 1984.
(d) 1980.

3. What percent of McDonald's did Sonneborn?
(a) 42%
(b) 40%.
(c) 45%.
(d) 43%.

4. Where was Kroc's first public relations firm located?
(a) Atlanta.
(b) San Bernadino.
(c) Memphis.
(d) Chicago.

5. When did McDonald's reinvent itself?
(a) In the early 1990s.
(b) During the 1980s.
(c) After the Vietnam War.
(d) When no one was noticing.

Short Answer Questions

1. What is the potato manufacturer called?

2. When did McDonald's serve its 50 billionth hamburger?

3. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?

4. What did Sonneborn's idea involve?

5. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?

(see the answer key)

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