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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. What happened that tainted McDonald's image of being a safe place?
(a) A shooting.
(b) Car theft.
(c) A person got food poisioning and died.
(d) A robbery.

2. What did Kroc mandate in his restaurants?
(a) Health care.
(b) The best quality of everything.
(c) Excellence.
(d) Cleanliness and fastidiousness.

3. What was the name of the theme park McDonald's considers developing?
(a) The Western World.
(b) The Western Front.
(c) The Frontier.
(d) The Land of the West Expansion.

4. Which of the following were NOT introduced as new products simultaneously at McDonald's?
(a) The Big Mac.
(b) The Egg McMuffin.
(c) The Quarter Pounder.
(d) The Apple Pie.

5. What opening became a social event?
(a) The opening of Agates in Waukegan.
(b) The opening of the Big Boy.
(c) The opening of a drive thru service window.
(d) The opening of Wendy's.

Short Answer Questions

1. Who ran McDonald's longer than its founder, yet never showed Kroc up?

2. What did Kroc resist profiting from?

3. What did the International branch of McDonald's ultimately realize to help them become successful?

4. How did McDonald's develop its discovery process?

5. What did McDonald's have trouble with in Chapter7?

(see the answer key)

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