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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?
(a) Respectful.
(b) Happy.
(c) Rudely.
(d) Hostile.

2. By what time had the McDonald's Operators Association lost its punch?
(a) 1979.
(b) 1978.
(c) 1977.
(d) 1976.

3. What did Harry Sonneborn create for McDonald's?
(a) A recipe.
(b) A new restaurant design.
(c) A real estate investment strategy.
(d) A new logo.

4. What was Kroc and Cotter's relationship like?
(a) They worked well in business.
(b) They were best friends.
(c) They loved each other mutually.
(d) They hated each other mutually.

5. Where did McDonald's need to improve, according to Chapter 9?
(a) Product.
(b) Customer service.
(c) Marketing.
(d) Customer satisfaction.

Short Answer Questions

1. When was the Operators National Advertising Cooperative formed?

2. What did Kroc see fighting with maverick franchises would result in?

3. How much did the McDonald brothers ask for their name?

4. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

5. What did Kroc avoid in the franchise business?

(see the answer key)

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