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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. Where did the McDonald brothers open a grander carhop drive-in?
(a) Hollywood, California.
(b) Chicago, Illinois.
(c) San Bernadino, California.
(d) Topeka, Kansas.

2. Who did Kroc suggest incorporate a curb side service?
(a) CVS.
(b) Eckerd's.
(c) Wal-Mart.
(d) Walgreen's.

3. What did Kroc found in 1952?
(a) McDonald's mascot.
(b) McDonald's Corporation.
(c) McDonald's System, Inc.
(d) McDonald's arches.

4. What did Sonneborn's idea involve?
(a) Developing its own land.
(b) Farming its own crops.
(c) Creating a separate real estate agency.
(d) Buying more land.

5. Who is credited for opening the first McDonald's?
(a) Richard and Maurice McDonald.
(b) Schindler.
(c) Gibson.
(d) Kroc.

Short Answer Questions

1. In 1961 how many states had McDonald's restaurants?

2. According to Chapter 6, who were committed to making the best hamburger in the world?

3. What opening became a social event?

4. What type of clothing was particularly effective with the children when McDonald's was developing its first mascot or icon?

5. What other food service chain is used today to diversify McDonald's holdings?

(see the answer key)

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