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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. As a result of Kroc's desire to take McDonald's forward, what did he decide to do to expand his restaurant?
(a) Increase its eliteness.
(b) Target a specific audience.
(c) Advertise.
(d) Reduce menu prices.

2. When did McDonald's serve its 50 billionth hamburger?
(a) December 21, 1981.
(b) October 21, 1981.
(c) November 21, 1984.
(d) It hasn't yet.

3. What did McDonald's have trouble with in Chapter7?
(a) Advertsiments.
(b) Dividing its shares.
(c) Paying its employees.
(d) Making a profit.

4. According to author, what does McDonald's management not include?
(a) Taxes taken out.
(b) Any steady politics.
(c) Health care.
(d) Benefits.

5. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant exploded.
(b) A new side item came to the menu.
(c) The restaurant wentbankrupt.
(d) They reorganized the restaurant and shut everything down to start over.

Short Answer Questions

1. What was the entry of McDonald's into Russia a sign and reflection of?

2. What does McDonald's use to generate greater efficiency?

3. What did Kroc limit in his business at McDonald's?

4. Where is McDonald's Plaza?

5. Where did McDonald's try to steer the media's attention?

(see the answer key)

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