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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. Where did the original McDonald's character's develop from?
(a) Cheap cartooons.
(b) Kids toys.
(c) Farm animals.
(d) Crude original models.

2. What did Kroc assemble with the manager's he hired in McDonald's?
(a) Diversity.
(b) Common bonds.
(c) Most diverse collected of managers in American business.
(d) Similar traits.

3. What was the 1970s defamation of McDonald's reputation an example of?
(a) How fast rumors can spread.
(b) False advertisement.
(c) McDonald's trouble with the media.
(d) Fallacy in the public opinion.

4. What was Kroc's second wife's name?
(a) Ethel.
(b) Joan.
(c) Jane.
(d) Martino.

5. When did Kroc die?
(a) 1988.
(b) 1985.
(c) 1980.
(d) 1984.

Short Answer Questions

1. What does McDonald's offer to everyone from its franchises?

2. What did Kroc redefine with his suppliers?

3. When was the original McDonald's restaurant opened?

4. What negative image did McDonald's acquire?

5. What is Kroc considered to be according to Love?

(see the answer key)

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