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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. What menu item did McDonald's begin to experiment with in Chapter 6?
(a) Apple pies.
(b) Milkshakes.
(c) Fish sandwiches.
(d) French fries.

2. According to the author, what determines how managers in the restaurant business react to change?
(a) Corporate culture.
(b) Market value.
(c) Real estate value.
(d) Corporal punishment.

3. What opening became a social event?
(a) The opening of the Big Boy.
(b) The opening of Wendy's.
(c) The opening of a drive thru service window.
(d) The opening of Agates in Waukegan.

4. Who remained to be the McDonald's spokesman throughout the 1970s?
(a) Kroc.
(b) Martino.
(c) Ronald.
(d) Sonneborn.

5. What did McDonald's have trouble with in Chapter7?
(a) Making a profit.
(b) Paying its employees.
(c) Dividing its shares.
(d) Advertsiments.

Short Answer Questions

1. Where did McDonald's struggle to succeed due to the countries relationship with the US?

2. Who did Kroc suggest incorporate a curb side service?

3. What type of problems did McDonald's face in the 1970s?

4. According to Chapter 6, who were committed to making the best hamburger in the world?

5. What was the financial state of the McDonald brothers in the 1930s?

(see the answer key)

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