View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. What was the entry of McDonald's into Russia a sign and reflection of?
(a) Fall of resistance to the US.
(b) Social and political change.
(c) Progress.
(d) Surrender.

2. How did Kroc envision the future business of McDonald's?
(a) Nationally.
(b) Individually.
(c) As a whole.
(d) Locally.

3. What did Kroc limit in his business at McDonald's?
(a) Loss of control.
(b) Employees.
(c) Franchise ownership.
(d) Members of his board.

4. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?
(a) Ethel.
(b) Fred Turner.
(c) Martino.
(d) Sonneborn.

5. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
(a) 15,00.
(b) 17,000.
(c) 16,000.
(d) 14,000.

Short Answer Questions

1. Where was the first US carhop drive-in?

2. What happened that tainted McDonald's image of being a safe place?

3. Where did McDonald's first go international?

4. What no longer works as a benefit for McDonald's as competition grows?

5. Why did managers adopt Kroc's principles?

(see the answer key)

This section contains 195 words (approx. 1 page at 300 words per page) View a FREE sample