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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. What other food service chain is used today to diversify McDonald's holdings?
(a) Aquafina.
(b) Evvian.
(c) Dasani.
(d) Coke-a-cola.

2. In Chapter 7, why did Kroc desire to buy out the McDonald brothers?
(a) His desires were bigger than theirs were.
(b) They thought too globally.
(c) They thought locally.
(d) He wanted to violate the contract.

3. According to the author, how did Kroc set the tone of McDonald's reaction to change?
(a) The market value.
(b) It happened naturally for him.
(c) Trial and error mentality.
(d) The real estate value.

4. What does the foreword of McDonald's: Behind the Arches explain?
(a) The book's purpose.
(b) The fast food industry.
(c) The author.
(d) The restaurant industry.

5. What happened that tainted McDonald's image of being a safe place?
(a) Car theft.
(b) A robbery.
(c) A person got food poisioning and died.
(d) A shooting.

Short Answer Questions

1. What is the McDonald's Operators Association?

2. As a result of franchisee-franchiser relations, what brought complications for McDonald's?

3. What famous icon became associated with McDonald's, after being effective with the children?

4. When did McDonald's reinvent itself?

5. How did the McDonald brother's envision the future business of McDonald's?

(see the answer key)

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