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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. What did Kroc begin thinking of McDonald's as?
(a) A sacred misson.
(b) A sacred bond.
(c) A sacred family.
(d) A sacred experience.

2. Who is credited for opening the first McDonald's?
(a) Schindler.
(b) Kroc.
(c) Gibson.
(d) Richard and Maurice McDonald.

3. What is McDonald's committed to?
(a) Friendly service.
(b) Good corporate citizenship.
(c) Good food fast.
(d) Healthy foods.

4. Who was responsible for doubling McDonald's real estate holdings?
(a) Turner.
(b) Martino.
(c) Sonneborn.
(d) Kroc.

5. What negative image did McDonald's acquire?
(a) A very unhealthy one.
(b) A healthy one.
(c) As one of the most helpful corporations in the US.
(d) As one of the most wasteful corporations in the US.

Short Answer Questions

1. What made Kroc upset with one of his franchise managers?

2. What did Kroc want to improve as he focused on building the operating system?

3. What does McDonald's insist that it will never use to make its hamburgers?

4. What did Kroc convert the way his restaurant was ran into?

5. What was the result of Kroc's ruthless enforcement of procedure?

(see the answer key)

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