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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. When did McDonald's serve its 50 billionth hamburger?
(a) December 21, 1981.
(b) November 21, 1984.
(c) October 21, 1981.
(d) It hasn't yet.

2. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?
(a) Martino.
(b) Ethel.
(c) Fred Turner.
(d) Sonneborn.

3. What main person was responsible for handling a major cash crunch for McDonald's?
(a) The McDonald brothers.
(b) Martino.
(c) Sonneborn.
(d) Kroc.

4. What other food service chain is used today to diversify McDonald's holdings?
(a) Aquafina.
(b) Dasani.
(c) Coke-a-cola.
(d) Evvian.

5. What happened within months of the opening of the Agates?
(a) Advertisements were seen nationwide.
(b) People traveled in from other states.
(c) The menu prices increased.
(d) Revenue increased.

Short Answer Questions

1. What did Kroc do when circumstances made demands?

2. According to author, what does McDonald's management not include?

3. What strategy did Dairy Queen use at its beginning stages of development?

4. Where was Kroc's first public relations firm located?

5. Where did McDonald's need to improve, according to Chapter 9?

(see the answer key)

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