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This quiz consists of 5 multiple choice and 5 short answer questions through Epilogue.

Multiple Choice Questions

1. What does the prologue compare the state of McDonald's main office to?
(a) A pretentious office.
(b) A bomb shelter.
(c) A war zone.
(d) An office max.

2. What menu item did McDonald's begin to experiment with in Chapter 6?
(a) Milkshakes.
(b) Apple pies.
(c) French fries.
(d) Fish sandwiches.

3. What does the foreword of McDonald's: Behind the Arches explain?
(a) The book's purpose.
(b) The restaurant industry.
(c) The fast food industry.
(d) The author.

4. Who did McDonald's partner with as a reaction to their changed image?
(a) Environmental Defense Fund.
(b) Habitat for Humanity.
(c) Awareness for muscular dystrophy.
(d) Fighting breast cancer.

5. What percent of McDonald's did Sonneborn?
(a) 45%.
(b) 43%.
(c) 40%.
(d) 42%

Short Answer Questions

1. As a result of Kroc's desire to take McDonald's forward, what did he decide to do to expand his restaurant?

2. What was the remaining difficulty between Kroc and the McDonald brothers after their trial?

3. What moved Kroc to California in the early 1960s?

4. What type of strategy is formed when the land owner subleases to the franchises?

5. What does the author compare McDonald's operational system to?

(see the answer key)

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