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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant wentbankrupt.
(b) A new side item came to the menu.
(c) They reorganized the restaurant and shut everything down to start over.
(d) The restaurant exploded.

2. How much did the Agates make in its first 12 months?
(a) $300,000.
(b) $275,000.
(c) $400,000.
(d) $250,000.

3. What did Kroc do when circumstances made demands?
(a) Negotiate.
(b) Revolutionize.
(c) Adapt.
(d) Change.

4. Who discovered fast food?
(a) Martino.
(b) Kroc.
(c) Schindler.
(d) McDonald brothers.

5. What is Kroc considered to be according to Love?
(a) A nice guy.
(b) A practical man.
(c) A management expert.
(d) A management genius.

Short Answer Questions

1. What did the McDonald brothers lack to make their restaurant successful?

2. How old was Kroc when McDonald's was incorporated?

3. How did McDonald's develop its discovery process?

4. What did revenue depend on in McDonald's?

5. Who was Kroc's personality opposite?

(see the answer key)

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