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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. What business did Kroc first get into?
(a) Farm development.
(b) The real estate market.
(c) Education.
(d) The milkshake mixer business.

2. What would get someone fired from McDonald's?
(a) Poor perfromance.
(b) Tardiness.
(c) Rude customer service.
(d) Bad hygiene.

3. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?
(a) 500,000.
(b) 400,000.
(c) 600,000
(d) 800,000.

4. When was the original McDonald's restaurant opened?
(a) 1955.
(b) 1953.
(c) 1966.
(d) 1954.

5. What was Kroc careful and conscious not to do in his franchise world?
(a) Overwork his employees.
(b) Over extend himself.
(c) Over volunteer himself.
(d) Overwork himself.

Short Answer Questions

1. What did Kroc avoid in the franchise business?

2. What happened within months of the opening of the Agates?

3. What did Kroc mandate in his restaurants?

4. Who did Kroc suggest incorporate a curb side service?

5. What was the financial state of the McDonald brothers in the 1930s?

(see the answer key)

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