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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. What does the author compare McDonald's operational system to?
(a) The Air Force.
(b) The Navy.
(c) The Marine Corp.
(d) The Army.

2. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
(a) 16,000.
(b) 15,00.
(c) 14,000.
(d) 17,000.

3. What did the McDonald brothers lack to make their restaurant successful?
(a) Organizational skills.
(b) Manners.
(c) People skills.
(d) Recipes.

4. How old was Kroc when McDonald's was incorporated?
(a) 52.
(b) 51.
(c) 50.
(d) 53.

5. What did Kroc redefine with his suppliers?
(a) Customer-supplier relationships.
(b) Loyalty.
(c) Trust.
(d) Friendship.

Short Answer Questions

1. What region of the US did Kroc have difficulty expanding McDonald's?

2. What did revenue depend on in McDonald's?

3. What did Kroc avoid in the franchise business?

4. What originally did not exist in McDonald's but was eventually developed to make their hamburger?

5. What did Kroc's franchise's begin to deviate from after the Agates stabilized?

(see the answer key)

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