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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. What happened when Kroc took over McDonald's?
(a) Things took off.
(b) The economy plunged.
(c) The economy rose.
(d) Nothing immediately.

2. How many parts of the process are there to uphold the common standard qualities for McDonald's?
(a) 3.
(b) 2.
(c) 4.
(d) 5.

3. What did Kroc see fighting with maverick franchises would result in?
(a) Respect.
(b) Fighting about everything.
(c) A bad relationship.
(d) A good partnership.

4. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?
(a) 400,000.
(b) 500,000.
(c) 800,000.
(d) 600,000

5. What was the financial state of the McDonald brothers in the 1930s?
(a) Unemployed.
(b) Wealthy.
(c) Moderately rich.
(d) Bankrupt.

Short Answer Questions

1. What did Kroc begin thinking of McDonald's as?

2. Who discovered fast food?

3. According to the author, what determines how managers in the restaurant business react to change?

4. Who is the legendary founder of McDonald's?

5. What strategy did Big Boys use at its beginning stages of development?

(see the answer key)

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