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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
(a) 15,00.
(b) 14,000.
(c) 16,000.
(d) 17,000.

2. What region of the US did Kroc have difficulty expanding McDonald's?
(a) The Southeast.
(b) The Midwest.
(c) The West Coast.
(d) The Hamptons.

3. What did Kroc want to improve as he focused on building the operating system?
(a) The product.
(b) The marketing.
(c) The design.
(d) The advertisements.

4. How much did the Agates make in its first 12 months?
(a) $400,000.
(b) $275,000.
(c) $300,000.
(d) $250,000.

5. What strategy did Big Boys use at its beginning stages of development?
(a) Getting smaller.
(b) Staying local.
(c) Getting bigger and full service.
(d) One menu item.

Short Answer Questions

1. How did Kroc envision the future business of McDonald's?

2. Where is McDonald's Plaza?

3. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

4. How did the McDonald brother's envision the future business of McDonald's?

5. When did Kroc form the McDonald's system?

(see the answer key)

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