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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. What menu item did McDonald's begin to experiment with in Chapter 6?
(a) Apple pies.
(b) French fries.
(c) Milkshakes.
(d) Fish sandwiches.

2. What did revenue depend on in McDonald's?
(a) Sales and cost of production.
(b) Sales items.
(c) Sales volume.
(d) The economy.

3. What business did Kroc first get into?
(a) The milkshake mixer business.
(b) Farm development.
(c) The real estate market.
(d) Education.

4. Who is the legendary founder of McDonald's?
(a) Richard and Maurice McDonald.
(b) Ray A. Kroc.
(c) Dick McDonald.
(d) Mac McDonald.

5. How did McDonald's develop its discovery process?
(a) By watching other restaurants.
(b) By ignoring its competitors.
(c) Through trial and error.
(d) Through research.

Short Answer Questions

1. What originally did not exist in McDonald's but was eventually developed to make their hamburger?

2. Where did many of Kroc's franchiser's come from?

3. Who became a kind of "den mother" in the family at McDonald's?

4. What strategy did Big Boys use at its beginning stages of development?

5. Who did Kroc suggest incorporate a curb side service?

(see the answer key)

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