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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. According to the author, what is the hardest task for a franchiser?
(a) Cleanliness.
(b) Individuality.
(c) Uniformity.
(d) Communication.

2. Where was the first US carhop drive-in?
(a) Hollywood.
(b) Atlanta.
(c) Vegas.
(d) Dollywood.

3. Who was Kroc's personality opposite?
(a) Harris Sonney.
(b) Harry Jonasborn.
(c) Harley Smithington.
(d) Harry Sonneborn.

4. According to Chapter 3, what did food franchising predate?
(a) Automobiles.
(b) Candy.
(c) Sewing machines.
(d) Chewing gum.

5. What type of structure does McDonald's have?
(a) Fundamentally federal.
(b) Good food fast.
(c) State.
(d) Family appeal.

Short Answer Questions

1. What did Kroc do when circumstances made demands?

2. What was the result of Kroc's ruthless enforcement of procedure?

3. What item did Kroc have success with after the market changed?

4. What did Kroc want to improve as he focused on building the operating system?

5. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?

(see the answer key)

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