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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. How many parts of the process are there to uphold the common standard qualities for McDonald's?
(a) 3.
(b) 2.
(c) 5.
(d) 4.

2. What does the foreword of McDonald's: Behind the Arches explain?
(a) The book's purpose.
(b) The restaurant industry.
(c) The fast food industry.
(d) The author.

3. Where does the restaurant's name McDonald's come from?
(a) Richard McDonald.
(b) Kroc.
(c) Dick McDonald.
(d) Mac McDonald.

4. Who became a kind of "den mother" in the family at McDonald's?
(a) Ronald.
(b) Sonneborn.
(c) Martino.
(d) Kroc.

5. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?
(a) Hostile.
(b) Rudely.
(c) Happy.
(d) Respectful.

Short Answer Questions

1. What type of structure does McDonald's have?

2. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?

3. How old was Kroc when McDonald's was incorporated?

4. What did the press focus on in regards to McDonald's?

5. Who is credited for opening the first McDonald's?

(see the answer key)

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