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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. What was the financial state of the McDonald brothers in the 1930s?
(a) Moderately rich.
(b) Wealthy.
(c) Unemployed.
(d) Bankrupt.

2. How did Kroc envision the future business of McDonald's?
(a) As a whole.
(b) Nationally.
(c) Individually.
(d) Locally.

3. What was Kroc careful and conscious not to do in his franchise world?
(a) Over extend himself.
(b) Over volunteer himself.
(c) Overwork his employees.
(d) Overwork himself.

4. What type of structure does McDonald's have?
(a) Good food fast.
(b) Fundamentally federal.
(c) State.
(d) Family appeal.

5. According to the author, what determines how managers in the restaurant business react to change?
(a) Real estate value.
(b) Corporate culture.
(c) Market value.
(d) Corporal punishment.

Short Answer Questions

1. What did Kroc limit in his business at McDonald's?

2. When did franchising begin in America?

3. What strategy did Big Boys use at its beginning stages of development?

4. What item did Kroc have success with after the market changed?

5. According to the author, how did Kroc set the tone of McDonald's reaction to change?

(see the answer key)

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