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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. What does the author compare McDonald's operational system to?
(a) The Marine Corp.
(b) The Navy.
(c) The Air Force.
(d) The Army.

2. What was the financial state of the McDonald brothers in the 1930s?
(a) Unemployed.
(b) Wealthy.
(c) Bankrupt.
(d) Moderately rich.

3. When was the original McDonald's restaurant opened?
(a) 1953.
(b) 1966.
(c) 1954.
(d) 1955.

4. Where did the McDonald brothers open a grander carhop drive-in?
(a) Hollywood, California.
(b) Chicago, Illinois.
(c) Topeka, Kansas.
(d) San Bernadino, California.

5. What social group did the McDonald brothers become a part of because of their drive-in?
(a) Millionaires.
(b) Janitors.
(c) The celebrity elite.
(d) The San Bernadino social elite.

Short Answer Questions

1. What did Kroc mandate in his restaurants?

2. What rival chain went out of business in Chapter 6?

3. Where did many of Kroc's franchiser's come from?

4. What did the McDonald brothers lack to make their restaurant successful?

5. According to Chapter 3, what did food franchising predate?

(see the answer key)

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