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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. What menu item did McDonald's begin to experiment with in Chapter 6?
(a) Milkshakes.
(b) French fries.
(c) Fish sandwiches.
(d) Apple pies.

2. When did franchising begin in America?
(a) After the Vietnam War.
(b) After the Revolutionary War.
(c) After WWII.
(d) After the Civil War.

3. When did Kroc form the McDonald's system?
(a) March 3, 1955.
(b) March 6 1955.
(c) March 5, 1955.
(d) March 2, 1955.

4. How many parts of the process are there to uphold the common standard qualities for McDonald's?
(a) 4.
(b) 3.
(c) 5.
(d) 2.

5. What did Kroc want to improve as he focused on building the operating system?
(a) The advertisements.
(b) The design.
(c) The product.
(d) The marketing.

Short Answer Questions

1. What originally did not exist in McDonald's but was eventually developed to make their hamburger?

2. Who discovered fast food?

3. According to Chapter 6, who were committed to making the best hamburger in the world?

4. What did the McDonald brothers lack to make their restaurant successful?

5. What rival chain went out of business in Chapter 6?

(see the answer key)

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