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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. What did Kroc avoid in the franchise business?
(a) Dictating control.
(b) Territorial fights.
(c) Laziness.
(d) Fast income.

2. What was Kroc careful and conscious not to do in his franchise world?
(a) Over extend himself.
(b) Over volunteer himself.
(c) Overwork his employees.
(d) Overwork himself.

3. What happened when Kroc took over McDonald's?
(a) The economy plunged.
(b) Nothing immediately.
(c) Things took off.
(d) The economy rose.

4. What strategy did Big Boys use at its beginning stages of development?
(a) Getting bigger and full service.
(b) Getting smaller.
(c) One menu item.
(d) Staying local.

5. According to Chapter 3, what did food franchising predate?
(a) Sewing machines.
(b) Chewing gum.
(c) Automobiles.
(d) Candy.

Short Answer Questions

1. What does the author compare McDonald's operational system to?

2. How much did the first year of the Agates net for Kroc?

3. Where does the restaurant's name McDonald's come from?

4. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

5. Who discovered fast food?

(see the answer key)

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