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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. Who does the author compare Kroc to in the entrepreneur world?
(a) Carnegie.
(b) Rockefeller.
(c) Carnegie and Rockefeller.
(d) No one.

2. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?
(a) Respectful.
(b) Happy.
(c) Hostile.
(d) Rudely.

3. Who discovered fast food?
(a) Schindler.
(b) McDonald brothers.
(c) Martino.
(d) Kroc.

4. What opening became a social event?
(a) The opening of Agates in Waukegan.
(b) The opening of the Big Boy.
(c) The opening of a drive thru service window.
(d) The opening of Wendy's.

5. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant wentbankrupt.
(b) A new side item came to the menu.
(c) The restaurant exploded.
(d) They reorganized the restaurant and shut everything down to start over.

Short Answer Questions

1. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?

2. According to Chapter 3, what did food franchising predate?

3. When did McDonald's grander carhop drive-in become a teenage hang out?

4. What did Kroc tolerate in his business?

5. How did McDonald's develop its discovery process?

(see the answer key)

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