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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. What did Kroc redefine with his suppliers?
(a) Friendship.
(b) Loyalty.
(c) Customer-supplier relationships.
(d) Trust.

2. What region of the US did Kroc have difficulty expanding McDonald's?
(a) The West Coast.
(b) The Hamptons.
(c) The Southeast.
(d) The Midwest.

3. What does the prologue compare the state of McDonald's main office to?
(a) A bomb shelter.
(b) A war zone.
(c) A pretentious office.
(d) An office max.

4. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) McDonald's.
(b) KFC.
(c) Dairy Queen.
(d) The market.

5. Why did managers adopt Kroc's principles?
(a) They liked Kroc.
(b) It was not a dictated job.
(c) They did not lose the freedom of performing their jobs.
(d) They worked and were effective.

Short Answer Questions

1. What type of structure does McDonald's have?

2. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?

3. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

4. How did the McDonald brother's envision the future business of McDonald's?

5. Who suggested opening a lab for McDonald's to run its tests and experiments?

(see the answer key)

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