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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. What menu item did McDonald's begin to experiment with in Chapter 6?
(a) Milkshakes.
(b) French fries.
(c) Apple pies.
(d) Fish sandwiches.

2. What did Kroc tolerate in his business?
(a) Frustration.
(b) Stress.
(c) Anger.
(d) Accusations.

3. What did Kroc convert the way his restaurant was ran into?
(a) A science.
(b) An assembly.
(c) A method.
(d) A formula.

4. What did Kroc do when circumstances made demands?
(a) Change.
(b) Adapt.
(c) Revolutionize.
(d) Negotiate.

5. What is Kroc considered to be according to Love?
(a) A practical man.
(b) A nice guy.
(c) A management genius.
(d) A management expert.

Short Answer Questions

1. When was the original McDonald's restaurant opened?

2. What rival chain went out of business in Chapter 6?

3. How much did the Agates make in its first 12 months?

4. What would get someone fired from McDonald's?

5. What was the result of Kroc's ruthless enforcement of procedure?

(see the answer key)

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