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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. What opening became a social event?
(a) The opening of a drive thru service window.
(b) The opening of the Big Boy.
(c) The opening of Wendy's.
(d) The opening of Agates in Waukegan.

2. Where is McDonald's Plaza?
(a) Oak Brook, IL.
(b) Topeka, KS.
(c) Chicago, IL.
(d) Atlanta, GA.

3. About how many entrepreneurs were pursuing the same idea as Kroc?
(a) 30.
(b) 13.
(c) 12.
(d) 15.

4. What does the foreword of McDonald's: Behind the Arches explain?
(a) The author.
(b) The book's purpose.
(c) The fast food industry.
(d) The restaurant industry.

5. What did the press focus on in regards to McDonald's?
(a) The inside.
(b) The outside.
(c) The corporation.
(d) The grade of food quality.

Short Answer Questions

1. According to the author, what determines how managers in the restaurant business react to change?

2. How old was Kroc when McDonald's was incorporated?

3. What would get someone fired from McDonald's?

4. What is Kroc considered to be according to Love?

5. Who discovered fast food?

(see the answer key)

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