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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. What did the press focus on in regards to McDonald's?
(a) The grade of food quality.
(b) The corporation.
(c) The outside.
(d) The inside.

2. What originally did not exist in McDonald's but was eventually developed to make their hamburger?
(a) A formula.
(b) Recipe.
(c) Quality beef.
(d) The assembly line.

3. How did McDonald's develop its discovery process?
(a) Through trial and error.
(b) By ignoring its competitors.
(c) By watching other restaurants.
(d) Through research.

4. According to the author, what determines how managers in the restaurant business react to change?
(a) Corporal punishment.
(b) Corporate culture.
(c) Real estate value.
(d) Market value.

5. In what state did carhop drive-ins spread rapidly?
(a) Illinois.
(b) New Mexico.
(c) Georgia.
(d) California.

Short Answer Questions

1. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

2. According to the author, what is the hardest task for a franchiser?

3. How did the McDonald brother's envision the future business of McDonald's?

4. Who became a kind of "den mother" in the family at McDonald's?

5. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?

(see the answer key)

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