View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Making Hamburgers.

Multiple Choice Questions

1. Why did managers adopt Kroc's principles?
(a) They did not lose the freedom of performing their jobs.
(b) They liked Kroc.
(c) They worked and were effective.
(d) It was not a dictated job.

2. About how many entrepreneurs were pursuing the same idea as Kroc?
(a) 13.
(b) 30.
(c) 12.
(d) 15.

3. When did Kroc form the McDonald's system?
(a) March 5, 1955.
(b) March 2, 1955.
(c) March 6 1955.
(d) March 3, 1955.

4. When was the original McDonald's restaurant opened?
(a) 1954.
(b) 1966.
(c) 1953.
(d) 1955.

5. In what state did carhop drive-ins spread rapidly?
(a) Illinois.
(b) California.
(c) Georgia.
(d) New Mexico.

Short Answer Questions

1. What type of structure does McDonald's have?

2. What business did Kroc first get into?

3. What region of the US did Kroc have difficulty expanding McDonald's?

4. According to Chapter 6, who were committed to making the best hamburger in the world?

5. What originally did not exist in McDonald's but was eventually developed to make their hamburger?

(see the answer key)

This section contains 169 words (approx. 1 page at 300 words per page) View a FREE sample