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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What did Kroc's behind the scene predecessor bring to the company?
(a) A balance of control.
(b) Harmony.
(c) Resentment.
(d) Appreciation.

2. About how many entrepreneurs were pursuing the same idea as Kroc?
(a) 13.
(b) 12.
(c) 15.
(d) 30.

3. Who remained to be the McDonald's spokesman throughout the 1970s?
(a) Kroc.
(b) Martino.
(c) Ronald.
(d) Sonneborn.

4. What main person was responsible for handling a major cash crunch for McDonald's?
(a) Kroc.
(b) The McDonald brothers.
(c) Sonneborn.
(d) Martino.

5. Who did Turner rely on during financial pressures?
(a) Martino.
(b) Boylan.
(c) Kroc.
(d) Sonneborn.

Short Answer Questions

1. What did revenue depend on in McDonald's?

2. What was Kroc's second wife's name?

3. What did Harry Sonneborn create for McDonald's?

4. What type of strategy is formed when the land owner subleases to the franchises?

5. Who did Kroc start a new life with, after he gave away more of his control of McDonald's?

(see the answer key)

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