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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What did Kroc resist profiting from?
(a) His franchises.
(b) Unstable markets.
(c) Other's ideas.
(d) His own ideas.

2. What was Kroc's second wife's name?
(a) Martino.
(b) Jane.
(c) Ethel.
(d) Joan.

3. Who did Turner rely on during financial pressures?
(a) Kroc.
(b) Martino.
(c) Sonneborn.
(d) Boylan.

4. What did McDonald's charge that enabled them to afford the land they planned to build on?
(a) Reduce the price of the land.
(b) Mark up the land.
(c) Reduce the price of the sale.
(d) Mark up the sale.

5. About how many entrepreneurs were pursuing the same idea as Kroc?
(a) 15.
(b) 30.
(c) 13.
(d) 12.

Short Answer Questions

1. What did Kroc resist that ultimately benefited him?

2. Who remained to be the McDonald's spokesman throughout the 1970s?

3. What did revenue depend on in McDonald's?

4. What did Harry Sonneborn create for McDonald's?

5. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?

(see the answer key)

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