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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What was Kroc's second wife's name?
(a) Jane.
(b) Martino.
(c) Ethel.
(d) Joan.

2. What did Sonneborn's idea involve?
(a) Developing its own land.
(b) Farming its own crops.
(c) Buying more land.
(d) Creating a separate real estate agency.

3. What did Kroc avoid in the franchise business?
(a) Dictating control.
(b) Territorial fights.
(c) Fast income.
(d) Laziness.

4. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?
(a) Ethel.
(b) Sonneborn.
(c) Martino.
(d) Fred Turner.

5. According to Chapter 3, what did food franchising predate?
(a) Automobiles.
(b) Chewing gum.
(c) Sewing machines.
(d) Candy.

Short Answer Questions

1. Who was responsible for doubling McDonald's real estate holdings?

2. What did Kroc limit in his business at McDonald's?

3. What did Kroc's behind the scene predecessor bring to the company?

4. Who ran McDonald's longer than its founder, yet never showed Kroc up?

5. What happened when Kroc took over McDonald's?

(see the answer key)

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