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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. Who did Kroc start a new life with, after he gave away more of his control of McDonald's?
(a) Jane.
(b) Martino.
(c) Ethel.
(d) Joan.

2. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?
(a) A CEO.
(b) Another strategy.
(c) A new committe.
(d) A new recipe.

3. What did McDonald's do to solve their staffing policies?
(a) Hire African Americans.
(b) Hire senior citizens.
(c) Hire minimum wage employees.
(d) Hire women.

4. How many stores did McDonald's have by 1978?
(a) 3000.
(b) 4000.
(c) 500.
(d) 2000.

5. When did Kroc form the McDonald's system?
(a) March 2, 1955.
(b) March 6 1955.
(c) March 5, 1955.
(d) March 3, 1955.

Short Answer Questions

1. What did Harry Sonneborn create for McDonald's?

2. When did franchising begin in America?

3. What did McDonald's charge that enabled them to afford the land they planned to build on?

4. What other rigor, beside real estate development, did McDonald's apply to its product as a whole?

5. How did McDonald's find a way to make money?

(see the answer key)

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