View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What was McDonald's considered to be in regards to the real estate world?
(a) The greatest real estate company in the world.
(b) A subsidiary.
(c) The weakest real estate company in the world.
(d) A monopoly.

2. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?
(a) Martino.
(b) Fred Turner.
(c) Ethel.
(d) Sonneborn.

3. What was Kroc's second wife's name?
(a) Martino.
(b) Ethel.
(c) Joan.
(d) Jane.

4. Which of the following were NOT introduced as new products simultaneously at McDonald's?
(a) The Quarter Pounder.
(b) The Big Mac.
(c) The Apple Pie.
(d) The Egg McMuffin.

5. What did Kroc avoid in the franchise business?
(a) Territorial fights.
(b) Laziness.
(c) Dictating control.
(d) Fast income.

Short Answer Questions

1. What did Sonneborn's idea involve?

2. When did franchising begin in America?

3. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?

4. Who did Turner rely on during financial pressures?

5. What main person was responsible for handling a major cash crunch for McDonald's?

(see the answer key)

This section contains 199 words (approx. 1 page at 300 words per page) View a FREE sample