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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. Who remained to be the McDonald's spokesman throughout the 1970s?
(a) Sonneborn.
(b) Kroc.
(c) Martino.
(d) Ronald.

2. Who was responsible for doubling McDonald's real estate holdings?
(a) Sonneborn.
(b) Turner.
(c) Martino.
(d) Kroc.

3. What was Kroc's second wife's name?
(a) Martino.
(b) Ethel.
(c) Jane.
(d) Joan.

4. What was McDonald's considered to be in regards to the real estate world?
(a) The weakest real estate company in the world.
(b) The greatest real estate company in the world.
(c) A subsidiary.
(d) A monopoly.

5. What did Kroc's behind the scene predecessor bring to the company?
(a) A balance of control.
(b) Resentment.
(c) Harmony.
(d) Appreciation.

Short Answer Questions

1. How did McDonald's find a way to make money?

2. Who ran McDonald's longer than its founder, yet never showed Kroc up?

3. Who did Kroc start a new life with, after he gave away more of his control of McDonald's?

4. What did Kroc resist that ultimately benefited him?

5. What did the new strategy of Sonneborn's immediately create?

(see the answer key)

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