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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What strategy did Big Boys use at its beginning stages of development?
(a) Staying local.
(b) Getting smaller.
(c) Getting bigger and full service.
(d) One menu item.

2. What did McDonald's have trouble with in Chapter7?
(a) Making a profit.
(b) Advertsiments.
(c) Paying its employees.
(d) Dividing its shares.

3. What did Kroc resist profiting from?
(a) Unstable markets.
(b) His own ideas.
(c) Other's ideas.
(d) His franchises.

4. Which of the following were NOT introduced as new products simultaneously at McDonald's?
(a) The Quarter Pounder.
(b) The Egg McMuffin.
(c) The Apple Pie.
(d) The Big Mac.

5. Who ran McDonald's longer than its founder, yet never showed Kroc up?
(a) Martino.
(b) Sonneborn.
(c) Ethel.
(d) Turner.

Short Answer Questions

1. What did revenue depend on in McDonald's?

2. Who remained to be the McDonald's spokesman throughout the 1970s?

3. What did Harry Sonneborn create for McDonald's?

4. Who was responsible for doubling McDonald's real estate holdings?

5. How many stores did McDonald's have by 1978?

(see the answer key)

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