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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What was McDonald's considered to be in regards to the real estate world?
(a) The greatest real estate company in the world.
(b) A monopoly.
(c) The weakest real estate company in the world.
(d) A subsidiary.

2. What did Sonneborn's idea involve?
(a) Developing its own land.
(b) Creating a separate real estate agency.
(c) Farming its own crops.
(d) Buying more land.

3. What did Kroc's behind the scene predecessor bring to the company?
(a) Harmony.
(b) Resentment.
(c) Appreciation.
(d) A balance of control.

4. What happened when Kroc took over McDonald's?
(a) Nothing immediately.
(b) Things took off.
(c) The economy rose.
(d) The economy plunged.

5. What did McDonald's do to solve their staffing policies?
(a) Hire African Americans.
(b) Hire minimum wage employees.
(c) Hire senior citizens.
(d) Hire women.

Short Answer Questions

1. Who did Kroc start a new life with, after he gave away more of his control of McDonald's?

2. When did franchising begin in America?

3. Who remained to be the McDonald's spokesman throughout the 1970s?

4. How did McDonald's find a way to make money?

5. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?

(see the answer key)

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