View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What did the new strategy of Sonneborn's immediately create?
(a) Low demand.
(b) High demand.
(c) Increase in sales.
(d) Cash flow and control for McDonald's.

2. What did Kroc's behind the scene predecessor bring to the company?
(a) Resentment.
(b) Appreciation.
(c) Harmony.
(d) A balance of control.

3. What did McDonald's charge that enabled them to afford the land they planned to build on?
(a) Reduce the price of the sale.
(b) Reduce the price of the land.
(c) Mark up the land.
(d) Mark up the sale.

4. What did Harry Sonneborn create for McDonald's?
(a) A new logo.
(b) A recipe.
(c) A real estate investment strategy.
(d) A new restaurant design.

5. What other rigor, beside real estate development, did McDonald's apply to its product as a whole?
(a) Store operations and product development.
(b) Consumption.
(c) Customer satisfaction.
(d) Customer service.

Short Answer Questions

1. What strategy did Big Boys use at its beginning stages of development?

2. What did McDonald's have trouble with in Chapter7?

3. What did Kroc resist that ultimately benefited him?

4. What type of strategy is formed when the land owner subleases to the franchises?

5. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?

(see the answer key)

This section contains 242 words (approx. 1 page at 300 words per page) View a FREE sample