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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What did Kroc limit in his business at McDonald's?
(a) Employees.
(b) Members of his board.
(c) Loss of control.
(d) Franchise ownership.

2. What did Kroc's behind the scene predecessor bring to the company?
(a) Appreciation.
(b) Resentment.
(c) Harmony.
(d) A balance of control.

3. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?
(a) Sonneborn.
(b) Fred Turner.
(c) Ethel.
(d) Martino.

4. What did revenue depend on in McDonald's?
(a) Sales and cost of production.
(b) The economy.
(c) Sales volume.
(d) Sales items.

5. What did Kroc resist that ultimately benefited him?
(a) The uniform idea of his franchise.
(b) Putting his financial position behind the company's.
(c) Good food fast.
(d) Putting his financial position ahead of the company's.

Short Answer Questions

1. What strategy did Big Boys use at its beginning stages of development?

2. What did Harry Sonneborn create for McDonald's?

3. How did McDonald's have to appear to investors to have the support of large lenders?

4. When did Kroc form the McDonald's system?

5. How many McDonald's did Turner open a year as a result of the successful real estate holdings?

(see the answer key)

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