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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What did Sonneborn's idea involve?
(a) Developing its own land.
(b) Farming its own crops.
(c) Buying more land.
(d) Creating a separate real estate agency.

2. What did Kroc avoid in the franchise business?
(a) Fast income.
(b) Laziness.
(c) Dictating control.
(d) Territorial fights.

3. What did McDonald's charge that enabled them to afford the land they planned to build on?
(a) Reduce the price of the land.
(b) Mark up the sale.
(c) Mark up the land.
(d) Reduce the price of the sale.

4. How did McDonald's find a way to make money?
(a) With a method.
(b) With advertisments.
(c) With real estate and strategy.
(d) With a new look.

5. What did Kroc's behind the scene predecessor bring to the company?
(a) A balance of control.
(b) Appreciation.
(c) Resentment.
(d) Harmony.

Short Answer Questions

1. What strategy did Dairy Queen use at its beginning stages of development?

2. What happened when Kroc took over McDonald's?

3. About how many entrepreneurs were pursuing the same idea as Kroc?

4. According to Chapter 3, what did food franchising predate?

5. What did Kroc limit in his business at McDonald's?

(see the answer key)

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