View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What did McDonald's charge that enabled them to afford the land they planned to build on?
(a) Reduce the price of the sale.
(b) Mark up the sale.
(c) Mark up the land.
(d) Reduce the price of the land.

2. What did the new strategy of Sonneborn's immediately create?
(a) Increase in sales.
(b) High demand.
(c) Low demand.
(d) Cash flow and control for McDonald's.

3. When did franchising begin in America?
(a) After the Revolutionary War.
(b) After the Vietnam War.
(c) After the Civil War.
(d) After WWII.

4. What did revenue depend on in McDonald's?
(a) The economy.
(b) Sales volume.
(c) Sales items.
(d) Sales and cost of production.

5. How many McDonald's did Turner open a year as a result of the successful real estate holdings?
(a) 350.
(b) 400.
(c) 500.
(d) 600.

Short Answer Questions

1. Who ran McDonald's longer than its founder, yet never showed Kroc up?

2. What happened when Kroc took over McDonald's?

3. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?

4. Who remained to be the McDonald's spokesman throughout the 1970s?

5. Who did Turner rely on during financial pressures?

(see the answer key)

This section contains 197 words (approx. 1 page at 300 words per page) View a FREE sample