View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What main person was responsible for handling a major cash crunch for McDonald's?
(a) Martino.
(b) The McDonald brothers.
(c) Sonneborn.
(d) Kroc.

2. How did McDonald's find a way to make money?
(a) With real estate and strategy.
(b) With a new look.
(c) With advertisments.
(d) With a method.

3. What happened when Kroc took over McDonald's?
(a) Nothing immediately.
(b) The economy rose.
(c) Things took off.
(d) The economy plunged.

4. Who was responsible for doubling McDonald's real estate holdings?
(a) Sonneborn.
(b) Martino.
(c) Kroc.
(d) Turner.

5. What did Kroc avoid in the franchise business?
(a) Fast income.
(b) Laziness.
(c) Territorial fights.
(d) Dictating control.

Short Answer Questions

1. What did Sonneborn's idea involve?

2. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?

3. What strategy did Big Boys use at its beginning stages of development?

4. How many McDonald's did Turner open a year as a result of the successful real estate holdings?

5. What type of strategy is formed when the land owner subleases to the franchises?

(see the answer key)

This section contains 196 words (approx. 1 page at 300 words per page) View a FREE sample