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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What was Kroc's second wife's name?
(a) Martino.
(b) Jane.
(c) Ethel.
(d) Joan.

2. What type of strategy is formed when the land owner subleases to the franchises?
(a) A contractual stragtegy.
(b) A contracting relationship.
(c) A sandwich stategy.
(d) An agreement strategy.

3. What did McDonald's have trouble with in Chapter7?
(a) Paying its employees.
(b) Advertsiments.
(c) Dividing its shares.
(d) Making a profit.

4. Who was responsible for doubling McDonald's real estate holdings?
(a) Sonneborn.
(b) Kroc.
(c) Turner.
(d) Martino.

5. What did Kroc resist profiting from?
(a) His franchises.
(b) Other's ideas.
(c) His own ideas.
(d) Unstable markets.

Short Answer Questions

1. How did McDonald's have to appear to investors to have the support of large lenders?

2. What did Kroc's behind the scene predecessor bring to the company?

3. What did Sonneborn's idea involve?

4. What happened when Kroc took over McDonald's?

5. What main person was responsible for handling a major cash crunch for McDonald's?

(see the answer key)

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