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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. Where does the restaurant's name McDonald's come from?
(a) Kroc.
(b) Mac McDonald.
(c) Richard McDonald.
(d) Dick McDonald.

2. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1950s.
(b) The mid 1930s.
(c) The mid 1960s.
(d) The mid 1940s.

3. When was the fish sandwich developed at McDonald's?
(a) During the 1980s.
(b) During the 1960s.
(c) It was an original menu item.
(d) During the 1970s.

4. What would get someone fired from McDonald's?
(a) Tardiness.
(b) Rude customer service.
(c) Poor perfromance.
(d) Bad hygiene.

5. Who was Kroc's personality opposite?
(a) Harry Jonasborn.
(b) Harley Smithington.
(c) Harris Sonney.
(d) Harry Sonneborn.

Short Answer Questions

1. What type of clothing was particularly effective with the children when McDonald's was developing its first mascot or icon?

2. According to the author, what is the hardest task for a franchiser?

3. What region of the US did Kroc have difficulty expanding McDonald's?

4. What strategy did Big Boys use at its beginning stages of development?

5. What did McDonald's have trouble with in Chapter7?

(see the answer key)

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