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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. What does the prologue compare the state of McDonald's main office to?
(a) A war zone.
(b) A pretentious office.
(c) An office max.
(d) A bomb shelter.

2. Where does the restaurant's name McDonald's come from?
(a) Mac McDonald.
(b) Dick McDonald.
(c) Kroc.
(d) Richard McDonald.

3. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 6%.
(b) 7%.
(c) 3%.
(d) 5%.

4. Who did Kroc suggest incorporate a curb side service?
(a) Eckerd's.
(b) CVS.
(c) Wal-Mart.
(d) Walgreen's.

5. How did the McDonald brother's envision the future business of McDonald's?
(a) Nationally.
(b) Individually.
(c) As a whole.
(d) Locally.

Short Answer Questions

1. What other rigor, beside real estate development, did McDonald's apply to its product as a whole?

2. What did Kroc resist profiting from?

3. In 1961 how many states had McDonald's restaurants?

4. According to Chapter 3, what did food franchising predate?

5. According to the author, what was Kroc considered to be above anything else?

(see the answer key)

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