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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. What did revenue depend on in McDonald's?
(a) Sales items.
(b) Sales and cost of production.
(c) Sales volume.
(d) The economy.

2. According to the author, what is the hardest task for a franchiser?
(a) Uniformity.
(b) Individuality.
(c) Communication.
(d) Cleanliness.

3. When did Kroc's contract expire between Kroc and the McDonald brothers?
(a) 1963.
(b) 1959.
(c) 1961.
(d) 1960.

4. How did Kroc envision the future business of McDonald's?
(a) As a whole.
(b) Individually.
(c) Locally.
(d) Nationally.

5. Who was Frank Cotter?
(a) The lawyer of Kroc.
(b) The judge of the the McDonald-Kroc case.
(c) The lawyer of the McDonald brothers.
(d) The disputer between Kroc and the McDonald brothers.

Short Answer Questions

1. Who suggested opening a lab for McDonald's to run its tests and experiments?

2. According to the author, what determines how managers in the restaurant business react to change?

3. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?

4. What type of strategy is formed when the land owner subleases to the franchises?

5. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

(see the answer key)

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