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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?
(a) Over 100 billion.
(b) Over 200 billion.
(c) 1 million.
(d) Less than 200 billion.

2. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1950s.
(b) The mid 1960s.
(c) The mid 1930s.
(d) The mid 1940s.

3. How much did the Agates make in its first 12 months?
(a) $400,000.
(b) $275,000.
(c) $300,000.
(d) $250,000.

4. What did Kroc convert the way his restaurant was ran into?
(a) An assembly.
(b) A science.
(c) A method.
(d) A formula.

5. What was Kroc considered to be after decades of involvement with McDonald's?
(a) An entrepreneur.
(b) A business legend.
(c) A role model.
(d) An American icon.

Short Answer Questions

1. What did Kroc see fighting with maverick franchises would result in?

2. What did Kroc avoid in the franchise business?

3. How did McDonald's have to appear to investors to have the support of large lenders?

4. How did the McDonald brother's envision the future business of McDonald's?

5. When did Kroc form the McDonald's system?

(see the answer key)

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