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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. What strategy did Dairy Queen use at its beginning stages of development?
(a) Getting bigger.
(b) One market.
(c) One menu item.
(d) Staying small.

2. What did Kroc resist that ultimately benefited him?
(a) Good food fast.
(b) The uniform idea of his franchise.
(c) Putting his financial position ahead of the company's.
(d) Putting his financial position behind the company's.

3. What did Kroc move to redesign after he gained complete control and ownership of the restaurant?
(a) The architecture.
(b) The bathroom layout.
(c) The playground.
(d) The kitchen's layout.

4. Where is McDonald's Plaza?
(a) Atlanta, GA.
(b) Chicago, IL.
(c) Oak Brook, IL.
(d) Topeka, KS.

5. What did the McDonald brothers force Kroc to do?
(a) Sell franchices for more than they were worth.
(b) Speak at conventions.
(c) Travel to open more McDonald's.
(d) Sell franchises for less than they were worth.

Short Answer Questions

1. What item did Kroc have success with after the market changed?

2. What did the McDonald brothers lack to make their restaurant successful?

3. What did Harry Sonneborn create for McDonald's?

4. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

5. What does the foreword of McDonald's: Behind the Arches explain?

(see the answer key)

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