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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. According to the author, how did Kroc set the tone of McDonald's reaction to change?
(a) The real estate value.
(b) The market value.
(c) Trial and error mentality.
(d) It happened naturally for him.

2. What happened within months of the opening of the Agates?
(a) The menu prices increased.
(b) Revenue increased.
(c) People traveled in from other states.
(d) Advertisements were seen nationwide.

3. What was the remaining difficulty between Kroc and the McDonald brothers after their trial?
(a) Who would own the original San Bernadino store.
(b) Who would oversee the manager's team.
(c) Who would develop the recipes now.
(d) Who would own the largest store.

4. Where is McDonald's Plaza?
(a) Oak Brook, IL.
(b) Atlanta, GA.
(c) Topeka, KS.
(d) Chicago, IL.

5. When was the original McDonald's restaurant opened?
(a) 1954.
(b) 1955.
(c) 1966.
(d) 1953.

Short Answer Questions

1. In Chapter 7, why did Kroc desire to buy out the McDonald brothers?

2. When did Maurice McDonald die?

3. What did Kroc's negotiation to do his relationship with the McDonald brothers?

4. According to the author, what determines how managers in the restaurant business react to change?

5. According to Chapter 3, what did food franchising predate?

(see the answer key)

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