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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. What other rigor, beside real estate development, did McDonald's apply to its product as a whole?
(a) Customer satisfaction.
(b) Customer service.
(c) Consumption.
(d) Store operations and product development.

2. Who was Frank Cotter?
(a) The judge of the the McDonald-Kroc case.
(b) The lawyer of Kroc.
(c) The lawyer of the McDonald brothers.
(d) The disputer between Kroc and the McDonald brothers.

3. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?
(a) 16,000.
(b) 14,000.
(c) 15,00.
(d) 17,000.

4. When did Kroc form the McDonald's system?
(a) March 6 1955.
(b) March 2, 1955.
(c) March 3, 1955.
(d) March 5, 1955.

5. What did Kroc see fighting with maverick franchises would result in?
(a) A bad relationship.
(b) Fighting about everything.
(c) A good partnership.
(d) Respect.

Short Answer Questions

1. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?

2. What rival chain went out of business in Chapter 6?

3. About how many entrepreneurs were pursuing the same idea as Kroc?

4. Where was the first US carhop drive-in?

5. In what state did carhop drive-ins spread rapidly?

(see the answer key)

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