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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. According to Chapter 3, what did food franchising predate?
(a) Automobiles.
(b) Chewing gum.
(c) Candy.
(d) Sewing machines.

2. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?
(a) A CEO.
(b) A new recipe.
(c) Another strategy.
(d) A new committe.

3. What did Kroc avoid in the franchise business?
(a) Dictating control.
(b) Territorial fights.
(c) Fast income.
(d) Laziness.

4. According to the author, how did Kroc set the tone of McDonald's reaction to change?
(a) The market value.
(b) The real estate value.
(c) It happened naturally for him.
(d) Trial and error mentality.

5. How did the McDonald brother's envision the future business of McDonald's?
(a) As a whole.
(b) Locally.
(c) Individually.
(d) Nationally.

Short Answer Questions

1. How old was Kroc when McDonald's was incorporated?

2. What opening became a social event?

3. What did Kroc want to buy in Chapter 8?

4. Where was Kroc's first public relations firm located?

5. How did McDonald's have to appear to investors to have the support of large lenders?

(see the answer key)

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