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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant exploded.
(b) They reorganized the restaurant and shut everything down to start over.
(c) The restaurant wentbankrupt.
(d) A new side item came to the menu.

2. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) McDonald's.
(b) The market.
(c) KFC.
(d) Dairy Queen.

3. What type of strategy is formed when the land owner subleases to the franchises?
(a) A contractual stragtegy.
(b) A contracting relationship.
(c) A sandwich stategy.
(d) An agreement strategy.

4. What did Kroc see fighting with maverick franchises would result in?
(a) A bad relationship.
(b) Fighting about everything.
(c) A good partnership.
(d) Respect.

5. Who is credited for opening the first McDonald's?
(a) Schindler.
(b) Richard and Maurice McDonald.
(c) Kroc.
(d) Gibson.

Short Answer Questions

1. What happened within months of the opening of the Agates?

2. According to Chapter 3, what did food franchising predate?

3. Where is McDonald's Plaza?

4. What did Kroc want to buy in Chapter 8?

5. When did Kroc die?

(see the answer key)

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