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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. How did the McDonald brother's envision the future business of McDonald's?
(a) Locally.
(b) As a whole.
(c) Nationally.
(d) Individually.

2. What was the result of Kroc's ruthless enforcement of procedure?
(a) He created animosity.
(b) He created a world class supervision team.
(c) He created a team.
(d) He gained respect.

3. What did McDonald's have trouble with in Chapter7?
(a) Dividing its shares.
(b) Paying its employees.
(c) Making a profit.
(d) Advertsiments.

4. What did Kroc see fighting with maverick franchises would result in?
(a) A good partnership.
(b) A bad relationship.
(c) Fighting about everything.
(d) Respect.

5. Where did McDonald's try to steer the media's attention?
(a) To the amount of hamburgers they sold.
(b) To the amount of french fries they sold.
(c) To the amount of employees they had.
(d) To the amount of fish sandwiches they sold.

Short Answer Questions

1. Who suggested opening a lab for McDonald's to run its tests and experiments?

2. Who does the author compare Kroc to in the entrepreneur world?

3. What type of strategy is formed when the land owner subleases to the franchises?

4. What was Kroc careful and conscious not to do in his franchise world?

5. In Chapter 7, why did Kroc desire to buy out the McDonald brothers?

(see the answer key)

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