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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. What region of the US did Kroc have difficulty expanding McDonald's?
(a) The West Coast.
(b) The Hamptons.
(c) The Midwest.
(d) The Southeast.

2. What famous icon became associated with McDonald's, after being effective with the children?
(a) Ronald McDonald.
(b) The farm animals.
(c) Sneaky creatures.
(d) Bozo the Clown.

3. What was the result of Kroc's ruthless enforcement of procedure?
(a) He created a world class supervision team.
(b) He created animosity.
(c) He gained respect.
(d) He created a team.

4. What would get someone fired from McDonald's?
(a) Tardiness.
(b) Bad hygiene.
(c) Rude customer service.
(d) Poor perfromance.

5. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) The restaurant wentbankrupt.
(b) The restaurant exploded.
(c) They reorganized the restaurant and shut everything down to start over.
(d) A new side item came to the menu.

Short Answer Questions

1. Where did many of Kroc's franchiser's come from?

2. Where did McDonald's try to steer the media's attention?

3. What did Sonneborn's idea involve?

4. When did McDonald's grander carhop drive-in become a teenage hang out?

5. What strategy did Dairy Queen use at its beginning stages of development?

(see the answer key)

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