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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. How did the McDonald brother's envision the future business of McDonald's?
(a) As a whole.
(b) Individually.
(c) Locally.
(d) Nationally.

2. What did McDonald's charge that enabled them to afford the land they planned to build on?
(a) Mark up the sale.
(b) Reduce the price of the land.
(c) Reduce the price of the sale.
(d) Mark up the land.

3. What does the foreword of McDonald's: Behind the Arches explain?
(a) The fast food industry.
(b) The book's purpose.
(c) The restaurant industry.
(d) The author.

4. What social group did the McDonald brothers become a part of because of their drive-in?
(a) Millionaires.
(b) The San Bernadino social elite.
(c) The celebrity elite.
(d) Janitors.

5. What made Kroc upset with one of his franchise managers?
(a) He marketed differently.
(b) He raises the hamburger from 15 to 18 cents.
(c) He began to add deserts.
(d) He added cheese to the hamburger.

Short Answer Questions

1. Where did McDonald's need to improve, according to Chapter 9?

2. What rival chain went out of business in Chapter 6?

3. How much did the Agates make in its first 12 months?

4. What did Kroc do when circumstances made demands?

5. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?

(see the answer key)

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