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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. How did McDonald's have to appear to investors to have the support of large lenders?
(a) Appear risk worthy.
(b) Appear confident.
(c) Appear satisfied.
(d) Appear eager.

2. What originally did not exist in McDonald's but was eventually developed to make their hamburger?
(a) Quality beef.
(b) A formula.
(c) Recipe.
(d) The assembly line.

3. What did Kroc want to buy in Chapter 8?
(a) Nothing.
(b) International land to develop McDonald's.
(c) The McDonald's name from the McDonald brothers.
(d) All of the McDonald's.

4. What did the press focus on in regards to McDonald's?
(a) The grade of food quality.
(b) The outside.
(c) The inside.
(d) The corporation.

5. Where did McDonald's need to improve, according to Chapter 9?
(a) Marketing.
(b) Product.
(c) Customer service.
(d) Customer satisfaction.

Short Answer Questions

1. What strategy did Big Boys use at its beginning stages of development?

2. According to the author, how did Kroc set the tone of McDonald's reaction to change?

3. How much did the first year of the Agates net for Kroc?

4. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?

5. What social group did the McDonald brothers become a part of because of their drive-in?

(see the answer key)

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