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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. In Chapter 7, why did Kroc desire to buy out the McDonald brothers?
(a) He wanted to violate the contract.
(b) They thought locally.
(c) They thought too globally.
(d) His desires were bigger than theirs were.

2. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?
(a) 1 million.
(b) Over 100 billion.
(c) Less than 200 billion.
(d) Over 200 billion.

3. What happened within months of the opening of the Agates?
(a) People traveled in from other states.
(b) The menu prices increased.
(c) Advertisements were seen nationwide.
(d) Revenue increased.

4. When did Kroc's contract expire between Kroc and the McDonald brothers?
(a) 1960.
(b) 1959.
(c) 1961.
(d) 1963.

5. What item did Kroc have success with after the market changed?
(a) The Multimixer.
(b) Milkshakes.
(c) The hand held mixer.
(d) French fries.

Short Answer Questions

1. What did Kroc see fighting with maverick franchises would result in?

2. What did the McDonald brothers force Kroc to do?

3. Where did McDonald's try to steer the media's attention?

4. Who became a kind of "den mother" in the family at McDonald's?

5. What did Kroc found in 1952?

(see the answer key)

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