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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. What did the McDonald brothers lack to make their restaurant successful?
(a) Organizational skills.
(b) Manners.
(c) Recipes.
(d) People skills.

2. Where did the original McDonald's character's develop from?
(a) Crude original models.
(b) Farm animals.
(c) Kids toys.
(d) Cheap cartooons.

3. What type of structure does McDonald's have?
(a) Fundamentally federal.
(b) Family appeal.
(c) State.
(d) Good food fast.

4. When was the fish sandwich developed at McDonald's?
(a) During the 1970s.
(b) It was an original menu item.
(c) During the 1980s.
(d) During the 1960s.

5. What did Kroc tolerate in his business?
(a) Stress.
(b) Anger.
(c) Accusations.
(d) Frustration.

Short Answer Questions

1. What would get someone fired from McDonald's?

2. According to the author, how did Kroc set the tone of McDonald's reaction to change?

3. What did Kroc resist that ultimately benefited him?

4. What did Kroc want to buy in Chapter 8?

5. What main person was responsible for handling a major cash crunch for McDonald's?

(see the answer key)

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