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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. What region of the US did Kroc have difficulty expanding McDonald's?
(a) The West Coast.
(b) The Midwest.
(c) The Southeast.
(d) The Hamptons.

2. According to Chapter 3, what did food franchising predate?
(a) Automobiles.
(b) Sewing machines.
(c) Candy.
(d) Chewing gum.

3. In 1961, how many stores did McDonald's have open?
(a) 324.
(b) 325.
(c) 322.
(d) 323.

4. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 3%.
(b) 7%.
(c) 6%.
(d) 5%.

5. What main person was responsible for handling a major cash crunch for McDonald's?
(a) Martino.
(b) Kroc.
(c) Sonneborn.
(d) The McDonald brothers.

Short Answer Questions

1. Where did the McDonald brothers open a grander carhop drive-in?

2. What other rigor, beside real estate development, did McDonald's apply to its product as a whole?

3. Where does the restaurant's name McDonald's come from?

4. What did the new strategy of Sonneborn's immediately create?

5. Where did Kroc bring his idea of the Multimixer into the public eye?

(see the answer key)

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