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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. What social group did the McDonald brothers become a part of because of their drive-in?
(a) Janitors.
(b) Millionaires.
(c) The San Bernadino social elite.
(d) The celebrity elite.

2. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) A new side item came to the menu.
(b) The restaurant exploded.
(c) They reorganized the restaurant and shut everything down to start over.
(d) The restaurant wentbankrupt.

3. What did McDonald's charge that enabled them to afford the land they planned to build on?
(a) Reduce the price of the land.
(b) Mark up the sale.
(c) Mark up the land.
(d) Reduce the price of the sale.

4. When did Kroc die?
(a) 1984.
(b) 1980.
(c) 1985.
(d) 1988.

5. What did Kroc tolerate in his business?
(a) Accusations.
(b) Stress.
(c) Anger.
(d) Frustration.

Short Answer Questions

1. What strategy did Dairy Queen use at its beginning stages of development?

2. What was Kroc and Cotter's relationship like?

3. Where did McDonald's try to steer the media's attention?

4. Where did McDonald's need to improve, according to Chapter 9?

5. What made Kroc upset with one of his franchise managers?

(see the answer key)

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