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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9, Partners.

Multiple Choice Questions

1. As a result of Kroc's desire to take McDonald's forward, what did he decide to do to expand his restaurant?
(a) Reduce menu prices.
(b) Target a specific audience.
(c) Increase its eliteness.
(d) Advertise.

2. What did Kroc want to buy in Chapter 8?
(a) Nothing.
(b) International land to develop McDonald's.
(c) All of the McDonald's.
(d) The McDonald's name from the McDonald brothers.

3. What rival chain went out of business in Chapter 6?
(a) Henry's.
(b) Hal's.
(c) Harry's.
(d) Henri'.s

4. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) Dairy Queen.
(b) KFC.
(c) The market.
(d) McDonald's.

5. Where does the restaurant's name McDonald's come from?
(a) Kroc.
(b) Richard McDonald.
(c) Mac McDonald.
(d) Dick McDonald.

Short Answer Questions

1. Who is credited for opening the first McDonald's?

2. How much did the Agates make in its first 12 months?

3. According to the author, how did Kroc set the tone of McDonald's reaction to change?

4. What did Kroc mandate in his restaurants?

5. When did Kroc form the McDonald's system?

(see the answer key)

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