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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What type of problems did McDonald's face in the 1970s?
(a) Respect.
(b) Cleanliness.
(c) Public relations and profitablity.
(d) Management.

2. Where did McDonald's first go international?
(a) Canada and Mexico.
(b) London and France.
(c) Switzerland and Spain.
(d) Spain and Italy.

3. How did McDonald's find a way to make money?
(a) With a new look.
(b) With a method.
(c) With advertisments.
(d) With real estate and strategy.

4. What does McDonald's use to generate greater efficiency?
(a) Negative reinforcements.
(b) Positive reinforcements.
(c) Loyalty.
(d) Promptness.

5. How did McDonald's have to appear to investors to have the support of large lenders?
(a) Appear eager.
(b) Appear satisfied.
(c) Appear confident.
(d) Appear risk worthy.

6. Who did Kroc try to marry after his divorce?
(a) Joan.
(b) Ethel.
(c) Martino.
(d) Jane.

7. What was the 1970s defamation of McDonald's reputation an example of?
(a) McDonald's trouble with the media.
(b) How fast rumors can spread.
(c) False advertisement.
(d) Fallacy in the public opinion.

8. When did Maurice McDonald die?
(a) 1977.
(b) 1971.
(c) 1972.
(d) 1973.

9. What was the remaining difficulty between Kroc and the McDonald brothers after their trial?
(a) Who would oversee the manager's team.
(b) Who would develop the recipes now.
(c) Who would own the largest store.
(d) Who would own the original San Bernadino store.

10. Who did Kroc have business tension with?
(a) Martino.
(b) Sonneborn.
(c) The McDonald brothers.
(d) No one.

11. What did Sonneborn's idea involve?
(a) Farming its own crops.
(b) Creating a separate real estate agency.
(c) Developing its own land.
(d) Buying more land.

12. What happened that tainted McDonald's image of being a safe place?
(a) A person got food poisioning and died.
(b) Car theft.
(c) A shooting.
(d) A robbery.

13. What was McDonald's nearly split into as a result of Kroc and Sonneborn's animosity?
(a) An East and West.
(b) A North and South.
(c) Fast food and sit down.
(d) Curb side and drive up.

14. Who did Kroc start a new life with, after he gave away more of his control of McDonald's?
(a) Joan.
(b) Jane.
(c) Ethel.
(d) Martino.

15. Mentioned in Chapter 14, what did McDonald's avoid using?
(a) Written contracts.
(b) Breaking contracts.
(c) Making contracts.
(d) Verbal contracts.

Short Answer Questions

1. What famous icon became associated with McDonald's, after being effective with the children?

2. Where did McDonald's need to improve, according to Chapter 9?

3. What was McDonald's considered to be in regards to the real estate world?

4. What moved Kroc to California in the early 1960s?

5. Who did Turner rely on during financial pressures?

(see the answer keys)

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