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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What type of strategy is formed when the land owner subleases to the franchises?
(a) A contractual stragtegy.
(b) A contracting relationship.
(c) A sandwich stategy.
(d) An agreement strategy.

2. When did Maurice McDonald die?
(a) 1971.
(b) 1973.
(c) 1972.
(d) 1977.

3. In 1961 how many states had McDonald's restaurants?
(a) 42.
(b) 41.
(c) 44.
(d) 45.

4. How did McDonald's have to appear to investors to have the support of large lenders?
(a) Appear confident.
(b) Appear eager.
(c) Appear satisfied.
(d) Appear risk worthy.

5. What main person was responsible for handling a major cash crunch for McDonald's?
(a) The McDonald brothers.
(b) Sonneborn.
(c) Martino.
(d) Kroc.

6. What is the McDonald's Operators Association?
(a) A board to voice McDonald employee needs.
(b) A board of trustees.
(c) A board of all the McDonald franchise managers.
(d) Body of selected representatives from the population of franchises that meets with McDoanld's leaders.

7. What did Kroc increase for McDonald's?
(a) Sales.
(b) Employment.
(c) Expansion in West.
(d) Number of stores built.

8. What did Harry Sonneborn create for McDonald's?
(a) A new restaurant design.
(b) A new logo.
(c) A recipe.
(d) A real estate investment strategy.

9. When was Ronald McDonald birthed as the face of McDonald's?
(a) 1965
(b) 1964.
(c) 1966.
(d) 1963.

10. When was the Operators National Advertising Cooperative formed?
(a) 1968.
(b) 1967.
(c) 1969.
(d) 1970.

11. Who did Kroc start a new life with, after he gave away more of his control of McDonald's?
(a) Ethel.
(b) Martino.
(c) Jane.
(d) Joan.

12. What was the 1970s defamation of McDonald's reputation an example of?
(a) False advertisement.
(b) How fast rumors can spread.
(c) Fallacy in the public opinion.
(d) McDonald's trouble with the media.

13. What type of problems did McDonald's face in the 1970s?
(a) Public relations and profitablity.
(b) Management.
(c) Respect.
(d) Cleanliness.

14. Who ran McDonald's longer than its founder, yet never showed Kroc up?
(a) Turner.
(b) Martino.
(c) Ethel.
(d) Sonneborn.

15. In 1961, how many stores did McDonald's have open?
(a) 322.
(b) 325.
(c) 324.
(d) 323.

Short Answer Questions

1. Who did Kroc have business tension with?

2. How did McDonald's find a way to make money?

3. What other food service chain is used today to diversify McDonald's holdings?

4. As a result of Kroc's desire to take McDonald's forward, what did he decide to do to expand his restaurant?

5. What was the name of the theme park McDonald's considers developing?

(see the answer keys)

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