View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. When did Kroc die?
(a) 1984.
(b) 1985.
(c) 1988.
(d) 1980.

2. How did McDonald's find a way to make money?
(a) With real estate and strategy.
(b) With advertisments.
(c) With a new look.
(d) With a method.

3. What/who did Kroc support that nearly got McDonald's into trouble?
(a) Reagan.
(b) Nixon.
(c) The Vietnam War.
(d) Carter.

4. Who did Turner rely on during financial pressures?
(a) Martino.
(b) Sonneborn.
(c) Boylan.
(d) Kroc.

5. How many McDonald's did Turner open a year as a result of the successful real estate holdings?
(a) 350.
(b) 400.
(c) 500.
(d) 600.

6. When was the Operators National Advertising Cooperative formed?
(a) 1969.
(b) 1967.
(c) 1970.
(d) 1968.

7. Who ran McDonald's longer than its founder, yet never showed Kroc up?
(a) Turner.
(b) Ethel.
(c) Sonneborn.
(d) Martino.

8. What did Kroc's behind the scene predecessor bring to the company?
(a) Harmony.
(b) Appreciation.
(c) Resentment.
(d) A balance of control.

9. What US city was the hurtful rumor about McDonald's generally confined to?
(a) Washington, D.C.
(b) Atlanta.
(c) New York.
(d) Las Angeles.

10. What did Sonneborn reduce for McDonald's?
(a) Revenue.
(b) Sales.
(c) Employment.
(d) Number of stores built.

11. What did the new strategy of Sonneborn's immediately create?
(a) Increase in sales.
(b) High demand.
(c) Cash flow and control for McDonald's.
(d) Low demand.

12. What did Kroc decide to take over, after his broken engagement?
(a) The Southeast.
(b) The Midwest.
(c) The West coast.
(d) The East coast.

13. What did Kroc want to buy in Chapter 8?
(a) The McDonald's name from the McDonald brothers.
(b) International land to develop McDonald's.
(c) Nothing.
(d) All of the McDonald's.

14. What did Sonneborn's idea involve?
(a) Creating a separate real estate agency.
(b) Developing its own land.
(c) Farming its own crops.
(d) Buying more land.

15. When did Maurice McDonald die?
(a) 1977.
(b) 1971.
(c) 1972.
(d) 1973.

Short Answer Questions

1. What main person was responsible for handling a major cash crunch for McDonald's?

2. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?

3. What happened that tainted McDonald's image of being a safe place?

4. What did McDonald's have trouble with in Chapter7?

5. Where did McDonald's first go international?

(see the answer keys)

This section contains 341 words (approx. 2 pages at 300 words per page) View a FREE sample