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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What did McDonald's charge that enabled them to afford the land they planned to build on?
(a) Reduce the price of the sale.
(b) Mark up the sale.
(c) Reduce the price of the land.
(d) Mark up the land.

2. Who remained to be the McDonald's spokesman throughout the 1970s?
(a) Sonneborn.
(b) Ronald.
(c) Martino.
(d) Kroc.

3. Mentioned in Chapter 14, what did McDonald's avoid using?
(a) Verbal contracts.
(b) Breaking contracts.
(c) Making contracts.
(d) Written contracts.

4. What percent of McDonald's did Sonneborn?
(a) 43%.
(b) 40%.
(c) 42%
(d) 45%.

5. How many stores did McDonald's have by 1978?
(a) 2000.
(b) 4000.
(c) 3000.
(d) 500.

6. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?
(a) A new recipe.
(b) A new committe.
(c) A CEO.
(d) Another strategy.

7. As a result of Kroc's desire to take McDonald's forward, what did he decide to do to expand his restaurant?
(a) Reduce menu prices.
(b) Increase its eliteness.
(c) Target a specific audience.
(d) Advertise.

8. What food market was at one time fraught with difficulty at McDonald's?
(a) Dairy.
(b) Chicken.
(c) Meat.
(d) Breakfast.

9. When did Maurice McDonald die?
(a) 1977.
(b) 1971.
(c) 1972.
(d) 1973.

10. What did the new strategy of Sonneborn's immediately create?
(a) Low demand.
(b) Cash flow and control for McDonald's.
(c) High demand.
(d) Increase in sales.

11. What was McDonald's considered to be in regards to the real estate world?
(a) A subsidiary.
(b) The greatest real estate company in the world.
(c) A monopoly.
(d) The weakest real estate company in the world.

12. What did Kroc want to buy in Chapter 8?
(a) International land to develop McDonald's.
(b) Nothing.
(c) The McDonald's name from the McDonald brothers.
(d) All of the McDonald's.

13. What is the McDonald's Operators Association?
(a) Body of selected representatives from the population of franchises that meets with McDoanld's leaders.
(b) A board of all the McDonald franchise managers.
(c) A board of trustees.
(d) A board to voice McDonald employee needs.

14. Who did Kroc have business tension with?
(a) The McDonald brothers.
(b) No one.
(c) Martino.
(d) Sonneborn.

15. What does McDonald's insist that it will never use to make its hamburgers?
(a) Frozen meats.
(b) Fatty meat.
(c) Non lean meat.
(d) Old meat.

Short Answer Questions

1. What main person was responsible for handling a major cash crunch for McDonald's?

2. How did McDonald's reshape the food service industry?

3. When was the Operators National Advertising Cooperative formed?

4. What did Kroc's behind the scene predecessor bring to the company?

5. What other food service chain is used today to diversify McDonald's holdings?

(see the answer keys)

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