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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What innovative advertisement proved to be successful for McDonald's after Kroc's death?
(a) Commercials.
(b) Ads in subways and train stations.
(c) Radio jingles.
(d) Sporting event advertisements.

2. What percent of McDonald's did Sonneborn?
(a) 45%.
(b) 40%.
(c) 42%
(d) 43%.

3. What did Kroc's negotiation to do his relationship with the McDonald brothers?
(a) Destroyed it.
(b) Healed it.
(c) Developed it.
(d) Deepened it.

4. What did Harry Sonneborn create for McDonald's?
(a) A real estate investment strategy.
(b) A recipe.
(c) A new logo.
(d) A new restaurant design.

5. What happened that tainted McDonald's image of being a safe place?
(a) Car theft.
(b) A person got food poisioning and died.
(c) A shooting.
(d) A robbery.

6. In 1961, how many stores did McDonald's have open?
(a) 325.
(b) 322.
(c) 324.
(d) 323.

7. What was McDonald's considered to be in regards to the real estate world?
(a) A monopoly.
(b) A subsidiary.
(c) The weakest real estate company in the world.
(d) The greatest real estate company in the world.

8. What was the 1970s defamation of McDonald's reputation an example of?
(a) Fallacy in the public opinion.
(b) How fast rumors can spread.
(c) McDonald's trouble with the media.
(d) False advertisement.

9. What did the advertising of McDonald's do to Kroc's personal life?
(a) Attracted attention to his good nature.
(b) Attracted attention to his personal life.
(c) Attracted attention to his management skills.
(d) Attracted attention to his family.

10. What type of problems did McDonald's face in the 1970s?
(a) Respect.
(b) Management.
(c) Cleanliness.
(d) Public relations and profitablity.

11. What famous icon became associated with McDonald's, after being effective with the children?
(a) The farm animals.
(b) Sneaky creatures.
(c) Ronald McDonald.
(d) Bozo the Clown.

12. What other food service chain is used today to diversify McDonald's holdings?
(a) Evvian.
(b) Dasani.
(c) Coke-a-cola.
(d) Aquafina.

13. What was McDonald's nearly split into as a result of Kroc and Sonneborn's animosity?
(a) Curb side and drive up.
(b) Fast food and sit down.
(c) An East and West.
(d) A North and South.

14. What did Kroc increase for McDonald's?
(a) Number of stores built.
(b) Employment.
(c) Sales.
(d) Expansion in West.

15. What does McDonald's offer to everyone from its franchises?
(a) Benefits.
(b) Tax exemption.
(c) Stock options.
(d) Dental insurance.

Short Answer Questions

1. Who did Turner rely on during financial pressures?

2. How did the international branch of McDonald's raise its food profile?

3. What did McDonald's do to solve their staffing policies?

4. What/who did Kroc support that nearly got McDonald's into trouble?

5. How many McDonald's did Turner open a year as a result of the successful real estate holdings?

(see the answer keys)

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