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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What did Kroc's negotiation to do his relationship with the McDonald brothers?
(a) Developed it.
(b) Deepened it.
(c) Destroyed it.
(d) Healed it.

2. What rumor in the 1970s hurt McDonald's reputation?
(a) That they did not wash their hands.
(b) That they under cooked their chicken.
(c) That their hamburgers were made with worms.
(d) That they violated the health code daily.

3. By what time had the McDonald's Operators Association lost its punch?
(a) 1979.
(b) 1977.
(c) 1978.
(d) 1976.

4. In 1961, how many stores did McDonald's have open?
(a) 324.
(b) 325.
(c) 322.
(d) 323.

5. As a result of Kroc's desire to take McDonald's forward, what did he decide to do to expand his restaurant?
(a) Advertise.
(b) Reduce menu prices.
(c) Target a specific audience.
(d) Increase its eliteness.

6. When did Kroc die?
(a) 1985.
(b) 1988.
(c) 1984.
(d) 1980.

7. What did Sonneborn's idea involve?
(a) Farming its own crops.
(b) Developing its own land.
(c) Creating a separate real estate agency.
(d) Buying more land.

8. Who did NOT get rich as a result of McDonald's appraisal worth?
(a) Sonneborn.
(b) The McDonald brothers.
(c) Kroc.
(d) Martino.

9. What was Kroc's second wife's name?
(a) Joan.
(b) Jane.
(c) Martino.
(d) Ethel.

10. What other food service chain is used today to diversify McDonald's holdings?
(a) Dasani.
(b) Evvian.
(c) Aquafina.
(d) Coke-a-cola.

11. What did Harry Sonneborn create for McDonald's?
(a) A real estate investment strategy.
(b) A recipe.
(c) A new logo.
(d) A new restaurant design.

12. What did McDonald's charge that enabled them to afford the land they planned to build on?
(a) Reduce the price of the land.
(b) Reduce the price of the sale.
(c) Mark up the land.
(d) Mark up the sale.

13. What did the new strategy of Sonneborn's immediately create?
(a) Increase in sales.
(b) Low demand.
(c) High demand.
(d) Cash flow and control for McDonald's.

14. What did Kroc's behind the scene predecessor bring to the company?
(a) Resentment.
(b) A balance of control.
(c) Harmony.
(d) Appreciation.

15. What was McDonald's nearly split into as a result of Kroc and Sonneborn's animosity?
(a) Curb side and drive up.
(b) An East and West.
(c) A North and South.
(d) Fast food and sit down.

Short Answer Questions

1. Where did McDonald's first go international?

2. What moved Kroc to California in the early 1960s?

3. What does McDonald's offer to everyone from its franchises?

4. What did the International branch of McDonald's ultimately realize to help them become successful?

5. What did Kroc move to redesign after he gained complete control and ownership of the restaurant?

(see the answer keys)

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