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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What rumor in the 1970s hurt McDonald's reputation?
(a) That their hamburgers were made with worms.
(b) That they did not wash their hands.
(c) That they violated the health code daily.
(d) That they under cooked their chicken.

2. What did McDonald's have trouble with in Chapter7?
(a) Dividing its shares.
(b) Paying its employees.
(c) Making a profit.
(d) Advertsiments.

3. What did the International branch of McDonald's ultimately realize to help them become successful?
(a) They need to include at least one ethnic menu item to the country it inhabits.
(b) They need to focus on all types of ethnic foods.
(c) They are an American food industry and have to stick to American style.
(d) They must embrace the difference in cultures and learn from them.

4. Where did McDonald's try to steer the media's attention?
(a) To the amount of hamburgers they sold.
(b) To the amount of employees they had.
(c) To the amount of fish sandwiches they sold.
(d) To the amount of french fries they sold.

5. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?
(a) Sonneborn.
(b) Ethel.
(c) Fred Turner.
(d) Martino.

6. What is the potato manufacturer called?
(a) Simple.
(b) Simplot.
(c) Plotting.
(d) Simple plots.

7. What did Kroc move to redesign after he gained complete control and ownership of the restaurant?
(a) The playground.
(b) The bathroom layout.
(c) The architecture.
(d) The kitchen's layout.

8. In 1961, how many stores did McDonald's have open?
(a) 325.
(b) 322.
(c) 323.
(d) 324.

9. When was the Operators National Advertising Cooperative formed?
(a) 1969.
(b) 1970.
(c) 1968.
(d) 1967.

10. As a result of Kroc's desire to take McDonald's forward, what did he decide to do to expand his restaurant?
(a) Target a specific audience.
(b) Advertise.
(c) Reduce menu prices.
(d) Increase its eliteness.

11. What was the 1970s defamation of McDonald's reputation an example of?
(a) How fast rumors can spread.
(b) McDonald's trouble with the media.
(c) Fallacy in the public opinion.
(d) False advertisement.

12. What other rigor, beside real estate development, did McDonald's apply to its product as a whole?
(a) Store operations and product development.
(b) Customer satisfaction.
(c) Consumption.
(d) Customer service.

13. What did Kroc decide to take over, after his broken engagement?
(a) The Southeast.
(b) The West coast.
(c) The Midwest.
(d) The East coast.

14. Who did Kroc try to marry after his divorce?
(a) Ethel.
(b) Jane.
(c) Martino.
(d) Joan.

15. What was Kroc's second wife's name?
(a) Ethel.
(b) Joan.
(c) Martino.
(d) Jane.

Short Answer Questions

1. When did Kroc's contract expire between Kroc and the McDonald brothers?

2. What did McDonald's do to solve their staffing policies?

3. What did Kroc increase for McDonald's?

4. Who was responsible for doubling McDonald's real estate holdings?

5. What does McDonald's offer to everyone from its franchises?

(see the answer keys)

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