View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What was the 1970s defamation of McDonald's reputation an example of?
(a) False advertisement.
(b) McDonald's trouble with the media.
(c) Fallacy in the public opinion.
(d) How fast rumors can spread.

2. When did Maurice McDonald die?
(a) 1973.
(b) 1971.
(c) 1977.
(d) 1972.

3. What was McDonald's considered to be in regards to the real estate world?
(a) A subsidiary.
(b) A monopoly.
(c) The weakest real estate company in the world.
(d) The greatest real estate company in the world.

4. When was the Operators National Advertising Cooperative formed?
(a) 1970.
(b) 1967.
(c) 1968.
(d) 1969.

5. What was the remaining difficulty between Kroc and the McDonald brothers after their trial?
(a) Who would own the original San Bernadino store.
(b) Who would develop the recipes now.
(c) Who would own the largest store.
(d) Who would oversee the manager's team.

6. Who did Kroc and Sonneborn use as a buffer for communication?
(a) No one.
(b) Their secretaries.
(c) Martino.
(d) Cotter.

7. Who was Frank Cotter?
(a) The judge of the the McDonald-Kroc case.
(b) The lawyer of Kroc.
(c) The disputer between Kroc and the McDonald brothers.
(d) The lawyer of the McDonald brothers.

8. What did McDonald's have trouble with in Chapter7?
(a) Making a profit.
(b) Paying its employees.
(c) Advertsiments.
(d) Dividing its shares.

9. What did McDonald's do to solve their staffing policies?
(a) Hire senior citizens.
(b) Hire women.
(c) Hire minimum wage employees.
(d) Hire African Americans.

10. What is the potato manufacturer called?
(a) Simplot.
(b) Simple.
(c) Simple plots.
(d) Plotting.

11. Where did McDonald's try to steer the media's attention?
(a) To the amount of french fries they sold.
(b) To the amount of fish sandwiches they sold.
(c) To the amount of hamburgers they sold.
(d) To the amount of employees they had.

12. What was Kroc and Cotter's relationship like?
(a) They worked well in business.
(b) They loved each other mutually.
(c) They were best friends.
(d) They hated each other mutually.

13. What food market was at one time fraught with difficulty at McDonald's?
(a) Chicken.
(b) Meat.
(c) Dairy.
(d) Breakfast.

14. Who was responsible for doubling McDonald's real estate holdings?
(a) Martino.
(b) Kroc.
(c) Sonneborn.
(d) Turner.

15. Who did Kroc have business tension with?
(a) Sonneborn.
(b) The McDonald brothers.
(c) Martino.
(d) No one.

Short Answer Questions

1. What percent of McDonald's did Sonneborn?

2. How did McDonald's find a way to make money?

3. What does McDonald's use to generate greater efficiency?

4. What US city was the hurtful rumor about McDonald's generally confined to?

5. What main person was responsible for handling a major cash crunch for McDonald's?

(see the answer keys)

This section contains 400 words (approx. 2 pages at 300 words per page) View a FREE sample