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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. By what time had the McDonald's Operators Association lost its punch?
(a) 1978.
(b) 1977.
(c) 1976.
(d) 1979.

2. Where did McDonald's first go international?
(a) Switzerland and Spain.
(b) London and France.
(c) Canada and Mexico.
(d) Spain and Italy.

3. What was the 1970s defamation of McDonald's reputation an example of?
(a) McDonald's trouble with the media.
(b) False advertisement.
(c) How fast rumors can spread.
(d) Fallacy in the public opinion.

4. When was Ronald McDonald birthed as the face of McDonald's?
(a) 1966.
(b) 1963.
(c) 1965
(d) 1964.

5. When was the Operators National Advertising Cooperative formed?
(a) 1970.
(b) 1968.
(c) 1969.
(d) 1967.

6. How many stores did McDonald's have by 1978?
(a) 500.
(b) 3000.
(c) 4000.
(d) 2000.

7. What type of strategy is formed when the land owner subleases to the franchises?
(a) A sandwich stategy.
(b) An agreement strategy.
(c) A contractual stragtegy.
(d) A contracting relationship.

8. How many McDonald's did Turner open a year as a result of the successful real estate holdings?
(a) 350.
(b) 400.
(c) 500.
(d) 600.

9. What US city was the hurtful rumor about McDonald's generally confined to?
(a) Atlanta.
(b) Washington, D.C.
(c) New York.
(d) Las Angeles.

10. What is the potato manufacturer called?
(a) Simple plots.
(b) Plotting.
(c) Simple.
(d) Simplot.

11. Where did the original McDonald's character's develop from?
(a) Crude original models.
(b) Cheap cartooons.
(c) Kids toys.
(d) Farm animals.

12. What did Kroc increase for McDonald's?
(a) Sales.
(b) Employment.
(c) Expansion in West.
(d) Number of stores built.

13. How did McDonald's have to appear to investors to have the support of large lenders?
(a) Appear satisfied.
(b) Appear risk worthy.
(c) Appear confident.
(d) Appear eager.

14. What food market was at one time fraught with difficulty at McDonald's?
(a) Chicken.
(b) Breakfast.
(c) Dairy.
(d) Meat.

15. What did Sonneborn reduce for McDonald's?
(a) Sales.
(b) Employment.
(c) Revenue.
(d) Number of stores built.

Short Answer Questions

1. In 1961 how many states had McDonald's restaurants?

2. When did Kroc's contract expire between Kroc and the McDonald brothers?

3. What did Kroc's negotiation to do his relationship with the McDonald brothers?

4. What famous icon became associated with McDonald's, after being effective with the children?

5. Where did McDonald's try to steer the media's attention?

(see the answer keys)

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