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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Where did the original McDonald's character's develop from?
(a) Cheap cartooons.
(b) Crude original models.
(c) Farm animals.
(d) Kids toys.

2. As a result of franchisee-franchiser relations, what brought complications for McDonald's?
(a) Expansion.
(b) Bonds.
(c) Profit distribution.
(d) Stocks.

3. How did the international branch of McDonald's raise its food profile?
(a) Coupons.
(b) Advertisement.
(c) Better quality of food overseas.
(d) Cheap prices.

4. Where did McDonald's need to improve, according to Chapter 9?
(a) Customer satisfaction.
(b) Product.
(c) Customer service.
(d) Marketing.

5. Who did Turner rely on during financial pressures?
(a) Boylan.
(b) Martino.
(c) Kroc.
(d) Sonneborn.

6. What main person was responsible for handling a major cash crunch for McDonald's?
(a) Martino.
(b) The McDonald brothers.
(c) Kroc.
(d) Sonneborn.

7. What does McDonald's use to generate greater efficiency?
(a) Negative reinforcements.
(b) Promptness.
(c) Positive reinforcements.
(d) Loyalty.

8. What does McDonald's offer to everyone from its franchises?
(a) Benefits.
(b) Dental insurance.
(c) Tax exemption.
(d) Stock options.

9. What is the McDonald's Operators Association?
(a) A board to voice McDonald employee needs.
(b) A board of all the McDonald franchise managers.
(c) Body of selected representatives from the population of franchises that meets with McDoanld's leaders.
(d) A board of trustees.

10. As a result of Kroc's desire to take McDonald's forward, what did he decide to do to expand his restaurant?
(a) Reduce menu prices.
(b) Advertise.
(c) Increase its eliteness.
(d) Target a specific audience.

11. What percent of McDonald's did Sonneborn?
(a) 40%.
(b) 43%.
(c) 45%.
(d) 42%

12. What is the potato manufacturer called?
(a) Simple plots.
(b) Simplot.
(c) Plotting.
(d) Simple.

13. What did McDonald's charge that enabled them to afford the land they planned to build on?
(a) Mark up the land.
(b) Mark up the sale.
(c) Reduce the price of the sale.
(d) Reduce the price of the land.

14. What did Kroc want to buy in Chapter 8?
(a) Nothing.
(b) The McDonald's name from the McDonald brothers.
(c) All of the McDonald's.
(d) International land to develop McDonald's.

15. When did Kroc die?
(a) 1988.
(b) 1985.
(c) 1980.
(d) 1984.

Short Answer Questions

1. How did McDonald's find a way to make money?

2. When did Kroc's contract expire between Kroc and the McDonald brothers?

3. What did Kroc's behind the scene predecessor bring to the company?

4. Where did McDonald's try to steer the media's attention?

5. How did McDonald's reshape the food service industry?

(see the answer keys)

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