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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. When did McDonald's serve its 50 billionth hamburger?
(a) December 21, 1981.
(b) November 21, 1984.
(c) It hasn't yet.
(d) October 21, 1981.

2. What was the 1970s defamation of McDonald's reputation an example of?
(a) How fast rumors can spread.
(b) McDonald's trouble with the media.
(c) Fallacy in the public opinion.
(d) False advertisement.

3. What was McDonald's nearly split into as a result of Kroc and Sonneborn's animosity?
(a) Fast food and sit down.
(b) An East and West.
(c) Curb side and drive up.
(d) A North and South.

4. Where did McDonald's first go international?
(a) Switzerland and Spain.
(b) Canada and Mexico.
(c) London and France.
(d) Spain and Italy.

5. By what time had the McDonald's Operators Association lost its punch?
(a) 1976.
(b) 1977.
(c) 1978.
(d) 1979.

6. Who did Kroc and Sonneborn use as a buffer for communication?
(a) Martino.
(b) Cotter.
(c) Their secretaries.
(d) No one.

7. How much did the McDonald brothers ask for their name?
(a) $3.1 million.
(b) $2.7 million.
(c) $2.2 million.
(d) $ 3.5 million.

8. Who did Kroc have business tension with?
(a) No one.
(b) Sonneborn.
(c) Martino.
(d) The McDonald brothers.

9. What did the new strategy of Sonneborn's immediately create?
(a) Cash flow and control for McDonald's.
(b) High demand.
(c) Increase in sales.
(d) Low demand.

10. What type of clothing was particularly effective with the children when McDonald's was developing its first mascot or icon?
(a) A big dress.
(b) A face mask.
(c) A clown suit.
(d) Fur.

11. How did McDonald's find a way to make money?
(a) With a new look.
(b) With advertisments.
(c) With real estate and strategy.
(d) With a method.

12. What was Kroc's second wife's name?
(a) Martino.
(b) Joan.
(c) Jane.
(d) Ethel.

13. What did Kroc want to buy in Chapter 8?
(a) The McDonald's name from the McDonald brothers.
(b) International land to develop McDonald's.
(c) Nothing.
(d) All of the McDonald's.

14. Where did the original McDonald's character's develop from?
(a) Cheap cartooons.
(b) Farm animals.
(c) Crude original models.
(d) Kids toys.

15. Where did McDonald's try to steer the media's attention?
(a) To the amount of hamburgers they sold.
(b) To the amount of french fries they sold.
(c) To the amount of employees they had.
(d) To the amount of fish sandwiches they sold.

Short Answer Questions

1. What percent of McDonald's did Sonneborn?

2. How did the international branch of McDonald's raise its food profile?

3. What was McDonald's considered to be in regards to the real estate world?

4. What did Kroc move to redesign after he gained complete control and ownership of the restaurant?

5. Who was responsible for doubling McDonald's real estate holdings?

(see the answer keys)

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