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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In 1961 how many states had McDonald's restaurants?
(a) 44.
(b) 45.
(c) 42.
(d) 41.

2. What US city was the hurtful rumor about McDonald's generally confined to?
(a) New York.
(b) Washington, D.C.
(c) Las Angeles.
(d) Atlanta.

3. Which of the following were NOT introduced as new products simultaneously at McDonald's?
(a) The Big Mac.
(b) The Egg McMuffin.
(c) The Quarter Pounder.
(d) The Apple Pie.

4. Who did Kroc and Sonneborn use as a buffer for communication?
(a) No one.
(b) Martino.
(c) Their secretaries.
(d) Cotter.

5. What was Kroc's first wife's name?
(a) Jane.
(b) Martino.
(c) Joan.
(d) Ethel.

6. What percent of McDonald's did Sonneborn?
(a) 40%.
(b) 42%
(c) 43%.
(d) 45%.

7. What did Harry Sonneborn create for McDonald's?
(a) A new restaurant design.
(b) A new logo.
(c) A real estate investment strategy.
(d) A recipe.

8. What began to diversify in the late 1960s early 1970s for McDonald's?
(a) McDonald's international operations.
(b) Manager's race.
(c) Nothing.
(d) The menu items.

9. What does McDonald's offer to everyone from its franchises?
(a) Stock options.
(b) Benefits.
(c) Tax exemption.
(d) Dental insurance.

10. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?
(a) Sonneborn.
(b) Fred Turner.
(c) Martino.
(d) Ethel.

11. How did McDonald's find a way to make money?
(a) With real estate and strategy.
(b) With a new look.
(c) With advertisments.
(d) With a method.

12. What did McDonald's do to solve their staffing policies?
(a) Hire senior citizens.
(b) Hire minimum wage employees.
(c) Hire women.
(d) Hire African Americans.

13. What was McDonald's considered to be in regards to the real estate world?
(a) A subsidiary.
(b) A monopoly.
(c) The weakest real estate company in the world.
(d) The greatest real estate company in the world.

14. How did the international branch of McDonald's raise its food profile?
(a) Cheap prices.
(b) Coupons.
(c) Better quality of food overseas.
(d) Advertisement.

15. What did Kroc's negotiation to do his relationship with the McDonald brothers?
(a) Deepened it.
(b) Developed it.
(c) Destroyed it.
(d) Healed it.

Short Answer Questions

1. How did McDonald's reshape the food service industry?

2. What did the new strategy of Sonneborn's immediately create?

3. What was the name of the theme park McDonald's considers developing?

4. Who remained to be the McDonald's spokesman throughout the 1970s?

5. When was the fish sandwich developed at McDonald's?

(see the answer keys)

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