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This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. When was Ronald McDonald birthed as the face of McDonald's?
(a) 1963.
(b) 1965
(c) 1964.
(d) 1966.
2. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?
(a) A new committe.
(b) A CEO.
(c) A new recipe.
(d) Another strategy.
3. What began to diversify in the late 1960s early 1970s for McDonald's?
(a) Manager's race.
(b) Nothing.
(c) McDonald's international operations.
(d) The menu items.
4. Where did McDonald's first go international?
(a) London and France.
(b) Spain and Italy.
(c) Canada and Mexico.
(d) Switzerland and Spain.
5. What did Sonneborn reduce for McDonald's?
(a) Number of stores built.
(b) Revenue.
(c) Employment.
(d) Sales.
6. What was the remaining difficulty between Kroc and the McDonald brothers after their trial?
(a) Who would own the largest store.
(b) Who would develop the recipes now.
(c) Who would own the original San Bernadino store.
(d) Who would oversee the manager's team.
7. What did Harry Sonneborn create for McDonald's?
(a) A recipe.
(b) A new logo.
(c) A real estate investment strategy.
(d) A new restaurant design.
8. What was the name of the theme park McDonald's considers developing?
(a) The Land of the West Expansion.
(b) The Western Front.
(c) The Frontier.
(d) The Western World.
9. What did the International branch of McDonald's ultimately realize to help them become successful?
(a) They need to include at least one ethnic menu item to the country it inhabits.
(b) They must embrace the difference in cultures and learn from them.
(c) They need to focus on all types of ethnic foods.
(d) They are an American food industry and have to stick to American style.
10. What did Kroc move to redesign after he gained complete control and ownership of the restaurant?
(a) The playground.
(b) The bathroom layout.
(c) The kitchen's layout.
(d) The architecture.
11. As a result of franchisee-franchiser relations, what brought complications for McDonald's?
(a) Stocks.
(b) Bonds.
(c) Expansion.
(d) Profit distribution.
12. Which of the following were NOT introduced as new products simultaneously at McDonald's?
(a) The Big Mac.
(b) The Egg McMuffin.
(c) The Quarter Pounder.
(d) The Apple Pie.
13. What was Kroc and Cotter's relationship like?
(a) They were best friends.
(b) They worked well in business.
(c) They hated each other mutually.
(d) They loved each other mutually.
14. Who did Kroc have business tension with?
(a) The McDonald brothers.
(b) Martino.
(c) Sonneborn.
(d) No one.
15. Who was Frank Cotter?
(a) The judge of the the McDonald-Kroc case.
(b) The lawyer of the McDonald brothers.
(c) The disputer between Kroc and the McDonald brothers.
(d) The lawyer of Kroc.
Short Answer Questions
1. When was the Operators National Advertising Cooperative formed?
2. When did Kroc die?
3. Who was responsible for doubling McDonald's real estate holdings?
4. What did Sonneborn's idea involve?
5. What was Kroc's second wife's name?
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This section contains 428 words (approx. 2 pages at 300 words per page) |
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