View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What did Kroc decide to take over, after his broken engagement?
(a) The Southeast.
(b) The East coast.
(c) The Midwest.
(d) The West coast.

2. What moved Kroc to California in the early 1960s?
(a) Ethel.
(b) Jane.
(c) A love interest and divorce.
(d) Joan.

3. Who was responsible for doubling McDonald's real estate holdings?
(a) Sonneborn.
(b) Turner.
(c) Martino.
(d) Kroc.

4. What did McDonald's have trouble with in Chapter7?
(a) Dividing its shares.
(b) Making a profit.
(c) Advertsiments.
(d) Paying its employees.

5. As a result of Kroc's desire to take McDonald's forward, what did he decide to do to expand his restaurant?
(a) Advertise.
(b) Increase its eliteness.
(c) Target a specific audience.
(d) Reduce menu prices.

6. What did Kroc's negotiation to do his relationship with the McDonald brothers?
(a) Developed it.
(b) Destroyed it.
(c) Deepened it.
(d) Healed it.

7. What was the entry of McDonald's into Russia a sign and reflection of?
(a) Surrender.
(b) Fall of resistance to the US.
(c) Social and political change.
(d) Progress.

8. What was Kroc's first wife's name?
(a) Jane.
(b) Martino.
(c) Ethel.
(d) Joan.

9. Where did McDonald's first go international?
(a) London and France.
(b) Spain and Italy.
(c) Canada and Mexico.
(d) Switzerland and Spain.

10. When was the fish sandwich developed at McDonald's?
(a) It was an original menu item.
(b) During the 1960s.
(c) During the 1980s.
(d) During the 1970s.

11. What was Kroc's second wife's name?
(a) Ethel.
(b) Jane.
(c) Joan.
(d) Martino.

12. What was McDonald's nearly split into as a result of Kroc and Sonneborn's animosity?
(a) Curb side and drive up.
(b) A North and South.
(c) An East and West.
(d) Fast food and sit down.

13. Who did Kroc have business tension with?
(a) No one.
(b) Sonneborn.
(c) The McDonald brothers.
(d) Martino.

14. When was the Operators National Advertising Cooperative formed?
(a) 1967.
(b) 1969.
(c) 1968.
(d) 1970.

15. Where did McDonald's need to improve, according to Chapter 9?
(a) Product.
(b) Customer satisfaction.
(c) Customer service.
(d) Marketing.

Short Answer Questions

1. What did Kroc's behind the scene predecessor bring to the company?

2. Who did Kroc and Sonneborn use as a buffer for communication?

3. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?

4. What did Sonneborn's idea involve?

5. What US city was the hurtful rumor about McDonald's generally confined to?

(see the answer keys)

This section contains 371 words (approx. 2 pages at 300 words per page) View a FREE sample