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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What strategy did Dairy Queen use at its beginning stages of development?

2. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

3. What made Kroc upset with one of his franchise managers?

4. What menu item did McDonald's begin to experiment with in Chapter 6?

5. What does the prologue compare the state of McDonald's main office to?

Short Essay Questions

1. What did Kroc avoid within his franchise business?

2. What happened in the 1950s in the restaurant food chain business.

3. What are McDonald's managers committed to building?

4. How did Kroc try to improve his product in other ways aside from ingredients?

5. Describe the franchise ownership of McDonald's.

6. How did Kroc react as McDonald's grew?

7. What market did Kroc first get into that propelled him towards the food production business?

8. What did Kroc end up fighting about with one of his franchise manager's?

9. Detail a few of the statistics given in the foreword about the US consumption of McDonald's products.

10. Describe the state of California in the early 1930s and its relationship to curbside restaurants.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss and explain what happened in Kroc's personal life that enabled him to expand McDonald's in the West.

Essay Topic 2

Discuss and explain why Big Boy and Dairy Queen restaurants were imitations of McDonald's and why they both failed to out succeed McDonald's.

Essay Topic 3

Analyze and discuss the advertising effectiveness McDonald's in targeting a specific audience. How did this help to develop McDonald's place in society?

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