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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What did Kroc convert the way his restaurant was ran into?

2. What was Kroc careful and conscious not to do in his franchise world?

3. According to Chapter 6, who were committed to making the best hamburger in the world?

4. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?

5. How did McDonald's develop its discovery process?

Short Essay Questions

1. Discuss the type of people Kroc hired as managers for McDonald's.

2. Describe the franchise ownership of McDonald's.

3. Describe the state of California in the early 1930s and its relationship to curbside restaurants.

4. How did Kroc redefine customer-supplier relationships?

5. What market did Kroc first get into that propelled him towards the food production business?

6. What are McDonald's managers committed to building?

7. What was Kroc's physical state when McDonald's becomes incorporated?

8. How did McDonald's react to change, according to the author Love?

9. Describe when franchising began.

10. What happened in the 1950s in the restaurant food chain business.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss How Kroc went obtained the McDonald's name. Discuss what happened as a result of the negotiations Kroc made to own the name.

Essay Topic 2

Describe the conditions of the McDonald's industry when Fred Turner began to take control of the company. What propelled Kroc towards his decision to relinquish control of his manifested dream?

Essay Topic 3

Analyze and discuss the team Kroc assembled to be the manager's of McDonald's. How was Kroc's idea and desire somewhat revolutionary for its time?

(see the answer keys)

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