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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Who does the author compare Kroc to in the entrepreneur world?

2. What opening became a social event?

3. What did Kroc see fighting with maverick franchises would result in?

4. What was the financial state of the McDonald brothers in the 1930s?

5. What did Kroc redefine with his suppliers?

Short Essay Questions

1. What did Kroc believe happened if one fought maverick franchises?

2. What helped end Kroc's difficulty in obtaining success in the West?

3. What did June Martino suggest that proved to be very worthwhile to the McDonald's industry?

4. What does the foreword of McDonald's: Behind the Arches explain about the public's understanding of McDonald's?

5. Discuss the type of people Kroc hired as managers for McDonald's.

6. What did Kroc end up fighting about with one of his franchise manager's?

7. How did Kroc redefine customer-supplier relationships?

8. How did Kroc try to improve his product in other ways aside from ingredients?

9. What happened in the 1950s in the restaurant food chain business.

10. What are McDonald's managers committed to building?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Compare and contrast how McDonald's corporation can be likened to the way the Marine Corp runs and operates. How has the operation of McDonald's evolved into an almost science?

Essay Topic 2

Discuss How Kroc went obtained the McDonald's name. Discuss what happened as a result of the negotiations Kroc made to own the name.

Essay Topic 3

Analyze and explain how Kroc's and Sonneborn's different vision of the future of McDonald's lead to Sonneborn's resignation, as well as the termination to their work relationship.

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This section contains 627 words (approx. 3 pages at 300 words per page) View a FREE sample