View a FREE sample

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What menu item did McDonald's begin to experiment with in Chapter 6?

2. In what state did carhop drive-ins spread rapidly?

3. What item did Kroc have success with after the market changed?

4. What did Kroc tolerate in his business?

5. What was the result of Kroc's ruthless enforcement of procedure?

Short Essay Questions

1. Describe where the McDonald's name comes from.

2. What did Kroc avoid within his franchise business?

3. Describe when franchising began.

4. Explain the press and McDonald's relationship as described in the foreword.

5. What are McDonald's managers committed to building?

6. Describe what Kroc mandated in his restaurants.

7. How did Kroc redefine customer-supplier relationships?

8. Discuss the type of people Kroc hired as managers for McDonald's.

9. What did Kroc end up fighting about with one of his franchise manager's?

10. What did June Martino suggest that proved to be very worthwhile to the McDonald's industry?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss and explain what happened in Kroc's personal life that enabled him to expand McDonald's in the West.

Essay Topic 2

Analyze and discuss the advertising effectiveness McDonald's in targeting a specific audience. How did this help to develop McDonald's place in society?

Essay Topic 3

Analyze and describe how California in the 1930s helped to develop curbside food service and then carhop drive-ins.

(see the answer keys)

This section contains 554 words (approx. 2 pages at 300 words per page) View a FREE sample