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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Who is the legendary founder of McDonald's?

2. Who became a kind of "den mother" in the family at McDonald's?

3. How much did the first year of the Agates net for Kroc?

4. How much did the Agates make in its first 12 months?

5. What did Kroc limit in his business at McDonald's?

Short Essay Questions

1. What helped end Kroc's difficulty in obtaining success in the West?

2. What did Kroc end up fighting about with one of his franchise manager's?

3. What did Kroc avoid within his franchise business?

4. Explain the press and McDonald's relationship as described in the foreword.

5. Describe the state of California in the early 1930s and its relationship to curbside restaurants.

6. What are McDonald's managers committed to building?

7. Describe the franchise ownership of McDonald's.

8. Describe when franchising began.

9. Detail a few of the statistics given in the foreword about the US consumption of McDonald's products.

10. What did June Martino suggest that proved to be very worthwhile to the McDonald's industry?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Analyze and discuss how McDonald's international began and its current state in the world. How has McDonald's international made McDonald's the second most globally recognized company?

Essay Topic 2

Analyze and discuss the team Kroc assembled to be the manager's of McDonald's. How was Kroc's idea and desire somewhat revolutionary for its time?

Essay Topic 3

Explain and describe Sonneborn's real estate investment strategy he created to help McDonald's cash flow.

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