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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Who is credited for opening the first McDonald's?

2. Where did many of Kroc's franchiser's come from?

3. Who does the author compare Kroc to in the entrepreneur world?

4. How much did the Agates make in its first 12 months?

5. What did Kroc tolerate in his business?

Short Essay Questions

1. What did Kroc believe happened if one fought maverick franchises?

2. Describe the franchise ownership of McDonald's.

3. What happened when Ray Kroc met the McDonald's brothers in 1954?

4. Describe why Big Boy and Dairy Queens were unsuccessful in comparison to McDonald's.

5. Describe how Kroc was similar to Carnegie and Rockefeller in his business strategies.

6. What was Kroc's physical state when McDonald's becomes incorporated?

7. How did Kroc try to improve his product in other ways aside from ingredients?

8. What happened in the 1950s in the restaurant food chain business.

9. What did June Martino suggest that proved to be very worthwhile to the McDonald's industry?

10. Describe the state of California in the early 1930s and its relationship to curbside restaurants.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Explain what Kroc avoided within his franchise developments and relationships and why. Discuss what Kroc learned in this time of franchise development.

Essay Topic 2

Discuss and explain specifically what happened to McDonald's that created negative media attention. How did McDonald's respond to correct its image in the public?

Essay Topic 3

Explain and discuss how founder of McDonald's, Ray A. Kroc, effectively ran and governed the corporation of McDonald's. How did he gain such popularity among his employees?

(see the answer keys)

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