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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Who was Kroc's personality opposite?

2. What did Kroc resist that ultimately benefited him?

3. What is Kroc considered to be according to Love?

4. What did the press focus on in regards to McDonald's?

5. What did Kroc's franchise's begin to deviate from after the Agates stabilized?

Short Essay Questions

1. Describe the franchise ownership of McDonald's.

2. What happened when Ray Kroc met the McDonald's brothers in 1954?

3. What did Kroc end up fighting about with one of his franchise manager's?

4. How did McDonald's react to change, according to the author Love?

5. Describe when franchising began.

6. What did Kroc avoid within his franchise business?

7. What are McDonald's managers committed to building?

8. What does the foreword of McDonald's: Behind the Arches explain about the public's understanding of McDonald's?

9. What was the difference between the McDonald brothers vision for McDonald's and Kroc's vision for it?

10. Describe where the McDonald's name comes from.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Analyze and explain how Kroc's and Sonneborn's different vision of the future of McDonald's lead to Sonneborn's resignation, as well as the termination to their work relationship.

Essay Topic 2

Discuss how McDonald's first plunged into the advertisement world. Explain what happened as a result of the initial advertisements McDonald's submitted to newspapers and television.

Essay Topic 3

Discuss and explain how the technique of trial and error helped to develop the automation of the French fires and milkshakes.

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