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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. How did McDonald's develop its discovery process?

2. What did the McDonald brothers force Kroc to do?

3. What did Kroc redefine with his suppliers?

4. What did Kroc tolerate in his business?

5. According to the author, how did Kroc set the tone of McDonald's reaction to change?

Short Essay Questions

1. Describe when franchising began.

2. Why did other managers adopt Kroc's principles?

3. How did Kroc redefine customer-supplier relationships?

4. What was the difference between the McDonald brothers vision for McDonald's and Kroc's vision for it?

5. What helped end Kroc's difficulty in obtaining success in the West?

6. What did Kroc believe happened if one fought maverick franchises?

7. Describe how Kroc was similar to Carnegie and Rockefeller in his business strategies.

8. How did Kroc react as McDonald's grew?

9. Describe why Big Boy and Dairy Queens were unsuccessful in comparison to McDonald's.

10. Describe what Kroc mandated in his restaurants.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Explain and describe Sonneborn's real estate investment strategy he created to help McDonald's cash flow.

Essay Topic 2

Analyze and describe how California in the 1930s helped to develop curbside food service and then carhop drive-ins.

Essay Topic 3

Analyze and discuss the team Kroc assembled to be the manager's of McDonald's. How was Kroc's idea and desire somewhat revolutionary for its time?

(see the answer keys)

This section contains 553 words (approx. 2 pages at 300 words per page) View a FREE sample