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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What does the prologue compare the state of McDonald's main office to?

2. When did franchising begin in America?

3. Where did many of Kroc's franchiser's come from?

4. What made Kroc upset with one of his franchise managers?

5. How much did the first year of the Agates net for Kroc?

Short Essay Questions

1. What was Kroc's physical state when McDonald's becomes incorporated?

2. Discuss the type of people Kroc hired as managers for McDonald's.

3. How did Kroc react as McDonald's grew?

4. What did Kroc believe happened if one fought maverick franchises?

5. Describe how Kroc was similar to Carnegie and Rockefeller in his business strategies.

6. What was the difference between the McDonald brothers vision for McDonald's and Kroc's vision for it?

7. Describe why Big Boy and Dairy Queens were unsuccessful in comparison to McDonald's.

8. Explain the press and McDonald's relationship as described in the foreword.

9. What did Kroc end up fighting about with one of his franchise manager's?

10. Describe what Kroc mandated in his restaurants.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss and explain how the technique of trial and error helped to develop the automation of the French fires and milkshakes.

Essay Topic 2

Compare and contrast how McDonald's corporation can be likened to the way the Marine Corp runs and operates. How has the operation of McDonald's evolved into an almost science?

Essay Topic 3

Discuss and explain what happened in Kroc's personal life that enabled him to expand McDonald's in the West.

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