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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. About how many entrepreneurs were pursuing the same idea as Kroc?

2. What strategy did Dairy Queen use at its beginning stages of development?

3. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?

4. What was the financial state of the McDonald brothers in the 1930s?

5. What did the press focus on in regards to McDonald's?

Short Essay Questions

1. Describe the franchise ownership of McDonald's.

2. What was the difference between the McDonald brothers vision for McDonald's and Kroc's vision for it?

3. Describe what Kroc mandated in his restaurants.

4. Describe why Big Boy and Dairy Queens were unsuccessful in comparison to McDonald's.

5. Discuss the type of people Kroc hired as managers for McDonald's.

6. Detail a few of the statistics given in the foreword about the US consumption of McDonald's products.

7. What are McDonald's managers committed to building?

8. Why did other managers adopt Kroc's principles?

9. Describe where the McDonald's name comes from.

10. What market did Kroc first get into that propelled him towards the food production business?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Analyze and discuss the advertising effectiveness McDonald's in targeting a specific audience. How did this help to develop McDonald's place in society?

Essay Topic 2

Describe how uniformity evolved within the franchise of McDonald's. Discuss why it was difficult to create and maintain uniformity within a franchise.

Essay Topic 3

Discuss how McDonald's first plunged into the advertisement world. Explain what happened as a result of the initial advertisements McDonald's submitted to newspapers and television.

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This section contains 588 words (approx. 2 pages at 300 words per page) View a FREE sample