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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Why did managers adopt Kroc's principles?

2. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

3. Who suggested opening a lab for McDonald's to run its tests and experiments?

4. How much did the Agates make in its first 12 months?

5. What item did Kroc have success with after the market changed?

Short Essay Questions

1. Describe the state of California in the early 1930s and its relationship to curbside restaurants.

2. Describe when franchising began.

3. What market did Kroc first get into that propelled him towards the food production business?

4. What are McDonald's managers committed to building?

5. Describe why Big Boy and Dairy Queens were unsuccessful in comparison to McDonald's.

6. What happened when Ray Kroc met the McDonald's brothers in 1954?

7. How did McDonald's react to change, according to the author Love?

8. Detail a few of the statistics given in the foreword about the US consumption of McDonald's products.

9. Describe the parts of the McDonald's process.

10. Describe how Kroc was similar to Carnegie and Rockefeller in his business strategies.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Explain and describe Sonneborn's real estate investment strategy he created to help McDonald's cash flow.

Essay Topic 2

Analyze and explain how Kroc's and Sonneborn's different vision of the future of McDonald's lead to Sonneborn's resignation, as well as the termination to their work relationship.

Essay Topic 3

Discuss the current CEO of McDonald's, Mike Quinlan, and his contributions to the industry. Explain how he feels about the future of McDonald's.

(see the answer keys)

This section contains 605 words (approx. 3 pages at 300 words per page) View a FREE sample