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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. How did the McDonald brother's envision the future business of McDonald's?

2. Where was the first US carhop drive-in?

3. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?

4. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

5. What rival chain went out of business in Chapter 6?

Short Essay Questions

1. What did June Martino suggest that proved to be very worthwhile to the McDonald's industry?

2. How did Kroc react as McDonald's grew?

3. How did McDonald's react to change, according to the author Love?

4. What was the difference between the McDonald brothers vision for McDonald's and Kroc's vision for it?

5. Describe where the McDonald's name comes from.

6. Describe how Kroc was similar to Carnegie and Rockefeller in his business strategies.

7. Describe the franchise ownership of McDonald's.

8. Detail a few of the statistics given in the foreword about the US consumption of McDonald's products.

9. Explain the press and McDonald's relationship as described in the foreword.

10. Describe what Kroc mandated in his restaurants.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Describe how uniformity evolved within the franchise of McDonald's. Discuss why it was difficult to create and maintain uniformity within a franchise.

Essay Topic 2

Analyze and discuss the team Kroc assembled to be the manager's of McDonald's. How was Kroc's idea and desire somewhat revolutionary for its time?

Essay Topic 3

Discuss and explain specifically what happened to McDonald's that created negative media attention. How did McDonald's respond to correct its image in the public?

(see the answer keys)

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