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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?

2. Where did the McDonald brothers open a grander carhop drive-in?

3. Who became a kind of "den mother" in the family at McDonald's?

4. How old was Kroc when McDonald's was incorporated?

5. When was the original McDonald's restaurant opened?

Short Essay Questions

1. What did Kroc avoid within his franchise business?

2. Describe when franchising began.

3. Describe where the McDonald's name comes from.

4. Detail a few of the statistics given in the foreword about the US consumption of McDonald's products.

5. Describe the state of California in the early 1930s and its relationship to curbside restaurants.

6. Describe the parts of the McDonald's process.

7. Explain the press and McDonald's relationship as described in the foreword.

8. What did Kroc end up fighting about with one of his franchise manager's?

9. Describe what Kroc mandated in his restaurants.

10. What did Kroc believe happened if one fought maverick franchises?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Analyze and discuss the advertising effectiveness McDonald's in targeting a specific audience. How did this help to develop McDonald's place in society?

Essay Topic 2

Discuss and explain how the technique of trial and error helped to develop the automation of the French fires and milkshakes.

Essay Topic 3

Explain what Kroc avoided within his franchise developments and relationships and why. Discuss what Kroc learned in this time of franchise development.

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This section contains 555 words (approx. 2 pages at 300 words per page) View a FREE sample