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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What did Kroc see fighting with maverick franchises would result in?

2. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?

3. What did Kroc redefine with his suppliers?

4. What did Kroc mandate in his restaurants?

5. What happened when Kroc took over McDonald's?

Short Essay Questions

1. What happened when Ray Kroc met the McDonald's brothers in 1954?

2. Detail a few of the statistics given in the foreword about the US consumption of McDonald's products.

3. What are McDonald's managers committed to building?

4. What did June Martino suggest that proved to be very worthwhile to the McDonald's industry?

5. What did Kroc believe happened if one fought maverick franchises?

6. How did Kroc try to improve his product in other ways aside from ingredients?

7. Describe how Kroc was similar to Carnegie and Rockefeller in his business strategies.

8. Describe why Big Boy and Dairy Queens were unsuccessful in comparison to McDonald's.

9. Explain the press and McDonald's relationship as described in the foreword.

10. Describe what Kroc mandated in his restaurants.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss the current CEO of McDonald's, Mike Quinlan, and his contributions to the industry. Explain how he feels about the future of McDonald's.

Essay Topic 2

Analyze and discuss the team Kroc assembled to be the manager's of McDonald's. How was Kroc's idea and desire somewhat revolutionary for its time?

Essay Topic 3

Analyze and discuss the advertising effectiveness McDonald's in targeting a specific audience. How did this help to develop McDonald's place in society?

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This section contains 611 words (approx. 3 pages at 300 words per page) View a FREE sample