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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. According to the author, what determines how managers in the restaurant business react to change?

2. According to author, what does McDonald's management not include?

3. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?

4. What did the McDonald brothers lack to make their restaurant successful?

5. According to the author, how did Kroc set the tone of McDonald's reaction to change?

Short Essay Questions

1. What was Kroc's physical state when McDonald's becomes incorporated?

2. Discuss the type of people Kroc hired as managers for McDonald's.

3. Describe what Kroc mandated in his restaurants.

4. Describe the franchise ownership of McDonald's.

5. What happened when Ray Kroc met the McDonald's brothers in 1954?

6. Describe the parts of the McDonald's process.

7. How did Kroc react as McDonald's grew?

8. Describe where the McDonald's name comes from.

9. How did Kroc redefine customer-supplier relationships?

10. What did June Martino suggest that proved to be very worthwhile to the McDonald's industry?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Analyze and discuss how McDonald's international began and its current state in the world. How has McDonald's international made McDonald's the second most globally recognized company?

Essay Topic 2

Describe how uniformity evolved within the franchise of McDonald's. Discuss why it was difficult to create and maintain uniformity within a franchise.

Essay Topic 3

Explain and describe Sonneborn's real estate investment strategy he created to help McDonald's cash flow.

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This section contains 573 words (approx. 2 pages at 300 words per page) View a FREE sample