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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What did Kroc convert the way his restaurant was ran into?

2. Where was the first US carhop drive-in?

3. How much did the first year of the Agates net for Kroc?

4. What did the press focus on in regards to McDonald's?

5. What did Kroc begin thinking of McDonald's as?

Short Essay Questions

1. What was the difference between the McDonald brothers vision for McDonald's and Kroc's vision for it?

2. Describe why Big Boy and Dairy Queens were unsuccessful in comparison to McDonald's.

3. Describe what Kroc mandated in his restaurants.

4. What are McDonald's managers committed to building?

5. Discuss the type of people Kroc hired as managers for McDonald's.

6. What did Kroc believe happened if one fought maverick franchises?

7. What did June Martino suggest that proved to be very worthwhile to the McDonald's industry?

8. What does the foreword of McDonald's: Behind the Arches explain about the public's understanding of McDonald's?

9. What did Kroc avoid within his franchise business?

10. How did McDonald's react to change, according to the author Love?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss how McDonald's first plunged into the advertisement world. Explain what happened as a result of the initial advertisements McDonald's submitted to newspapers and television.

Essay Topic 2

Explain what Kroc avoided within his franchise developments and relationships and why. Discuss what Kroc learned in this time of franchise development.

Essay Topic 3

Describe how uniformity evolved within the franchise of McDonald's. Discuss why it was difficult to create and maintain uniformity within a franchise.

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