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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What did Kroc redefine with his suppliers?

2. What did Kroc do when circumstances made demands?

3. Where was the first US carhop drive-in?

4. What did Kroc see fighting with maverick franchises would result in?

5. What menu item did McDonald's begin to experiment with in Chapter 6?

Short Essay Questions

1. Describe why Big Boy and Dairy Queens were unsuccessful in comparison to McDonald's.

2. Describe where the McDonald's name comes from.

3. Describe when franchising began.

4. Describe the franchise ownership of McDonald's.

5. Discuss the type of people Kroc hired as managers for McDonald's.

6. Describe the state of California in the early 1930s and its relationship to curbside restaurants.

7. What did Kroc avoid within his franchise business?

8. What does the foreword of McDonald's: Behind the Arches explain about the public's understanding of McDonald's?

9. How did Kroc react as McDonald's grew?

10. What was the difference between the McDonald brothers vision for McDonald's and Kroc's vision for it?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Analyze and describe how California in the 1930s helped to develop curbside food service and then carhop drive-ins.

Essay Topic 2

Analyze and explain how Kroc's and Sonneborn's different vision of the future of McDonald's lead to Sonneborn's resignation, as well as the termination to their work relationship.

Essay Topic 3

Discuss and explain how Kroc's management and delegation of authority allowed his employees to keep their freedom while performing their jobs.

(see the answer keys)

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