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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. According to author, what does McDonald's management not include?
(a) Health care.
(b) Taxes taken out.
(c) Benefits.
(d) Any steady politics.

2. According to the author, what was Kroc considered to be above anything else?
(a) A father.
(b) A salesman.
(c) A money maker.
(d) A traveller.

3. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?
(a) Rudely.
(b) Respectful.
(c) Hostile.
(d) Happy.

4. What made Kroc upset with one of his franchise managers?
(a) He marketed differently.
(b) He raises the hamburger from 15 to 18 cents.
(c) He began to add deserts.
(d) He added cheese to the hamburger.

5. Where did the McDonald brothers open a grander carhop drive-in?
(a) Topeka, Kansas.
(b) San Bernadino, California.
(c) Chicago, Illinois.
(d) Hollywood, California.

Short Answer Questions

1. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?

2. What did the McDonald brothers force Kroc to do?

3. Who does the author compare Kroc to in the entrepreneur world?

4. How much did the Agates make in its first 12 months?

5. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

(see the answer key)

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