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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. What was Kroc careful and conscious not to do in his franchise world?
(a) Over volunteer himself.
(b) Overwork his employees.
(c) Overwork himself.
(d) Over extend himself.

2. When did franchising begin in America?
(a) After the Revolutionary War.
(b) After WWII.
(c) After the Civil War.
(d) After the Vietnam War.

3. What made Kroc upset with one of his franchise managers?
(a) He marketed differently.
(b) He began to add deserts.
(c) He added cheese to the hamburger.
(d) He raises the hamburger from 15 to 18 cents.

4. According to author, what does McDonald's management not include?
(a) Health care.
(b) Taxes taken out.
(c) Any steady politics.
(d) Benefits.

5. According to the author, how did Kroc set the tone of McDonald's reaction to change?
(a) The market value.
(b) The real estate value.
(c) It happened naturally for him.
(d) Trial and error mentality.

Short Answer Questions

1. What business did Kroc first get into?

2. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

3. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?

4. What would get someone fired from McDonald's?

5. Where does the restaurant's name McDonald's come from?

(see the answer key)

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