View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. What did Kroc found in 1952?
(a) McDonald's System, Inc.
(b) McDonald's arches.
(c) McDonald's Corporation.
(d) McDonald's mascot.

2. Where was the first US carhop drive-in?
(a) Hollywood.
(b) Dollywood.
(c) Atlanta.
(d) Vegas.

3. Who was Kroc's personality opposite?
(a) Harris Sonney.
(b) Harry Jonasborn.
(c) Harry Sonneborn.
(d) Harley Smithington.

4. What strategy did Big Boys use at its beginning stages of development?
(a) One menu item.
(b) Staying local.
(c) Getting smaller.
(d) Getting bigger and full service.

5. What did Kroc limit in his business at McDonald's?
(a) Members of his board.
(b) Employees.
(c) Franchise ownership.
(d) Loss of control.

Short Answer Questions

1. What did the McDonald brothers force Kroc to do?

2. What did Kroc mandate in his restaurants?

3. What did Kroc resist that ultimately benefited him?

4. What was Kroc considered to be after decades of involvement with McDonald's?

5. What did the McDonald brothers lack to make their restaurant successful?

(see the answer key)

This section contains 204 words (approx. 1 page at 300 words per page) View a FREE sample