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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. Where was the first US carhop drive-in?
(a) Dollywood.
(b) Vegas.
(c) Hollywood.
(d) Atlanta.

2. What did the press focus on in regards to McDonald's?
(a) The grade of food quality.
(b) The inside.
(c) The corporation.
(d) The outside.

3. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?
(a) Hostile.
(b) Happy.
(c) Rudely.
(d) Respectful.

4. According to the author, what determines how managers in the restaurant business react to change?
(a) Corporate culture.
(b) Corporal punishment.
(c) Real estate value.
(d) Market value.

5. What region of the US did Kroc have difficulty expanding McDonald's?
(a) The West Coast.
(b) The Midwest.
(c) The Southeast.
(d) The Hamptons.

Short Answer Questions

1. What does the prologue compare the state of McDonald's main office to?

2. What did the McDonald brothers lack to make their restaurant successful?

3. How did the McDonald brother's envision the future business of McDonald's?

4. What did Kroc resist that ultimately benefited him?

5. According to the author, how did Kroc set the tone of McDonald's reaction to change?

(see the answer key)

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