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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. According to author, what does McDonald's management not include?
(a) Taxes taken out.
(b) Benefits.
(c) Health care.
(d) Any steady politics.

2. What business did Kroc first get into?
(a) Farm development.
(b) The milkshake mixer business.
(c) The real estate market.
(d) Education.

3. According to the author, how did Kroc set the tone of McDonald's reaction to change?
(a) The market value.
(b) Trial and error mentality.
(c) The real estate value.
(d) It happened naturally for him.

4. Who was Kroc's personality opposite?
(a) Harry Sonneborn.
(b) Harry Jonasborn.
(c) Harley Smithington.
(d) Harris Sonney.

5. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1940s.
(b) The mid 1930s.
(c) The mid 1950s.
(d) The mid 1960s.

Short Answer Questions

1. What did Kroc resist profiting from?

2. What type of structure does McDonald's have?

3. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?

4. What did the press focus on in regards to McDonald's?

5. When was the original McDonald's restaurant opened?

(see the answer key)

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