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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. What made Kroc upset with one of his franchise managers?
(a) He added cheese to the hamburger.
(b) He raises the hamburger from 15 to 18 cents.
(c) He began to add deserts.
(d) He marketed differently.

2. What was Kroc careful and conscious not to do in his franchise world?
(a) Over volunteer himself.
(b) Over extend himself.
(c) Overwork himself.
(d) Overwork his employees.

3. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?
(a) Over 100 billion.
(b) Over 200 billion.
(c) Less than 200 billion.
(d) 1 million.

4. What did revenue depend on in McDonald's?
(a) Sales items.
(b) Sales volume.
(c) Sales and cost of production.
(d) The economy.

5. What strategy did Dairy Queen use at its beginning stages of development?
(a) One market.
(b) One menu item.
(c) Getting bigger.
(d) Staying small.

Short Answer Questions

1. When did franchising begin in America?

2. How much did the Agates make in its first 12 months?

3. What region of the US did Kroc have difficulty expanding McDonald's?

4. Who was Kroc's personality opposite?

5. When did Kroc form the McDonald's system?

(see the answer key)

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