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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. What did Kroc do when circumstances made demands?
(a) Change.
(b) Revolutionize.
(c) Negotiate.
(d) Adapt.

2. What does the prologue compare the state of McDonald's main office to?
(a) A war zone.
(b) A pretentious office.
(c) An office max.
(d) A bomb shelter.

3. How much did the first year of the Agates net for Kroc?
(a) $30,000.
(b) $75,000.
(c) $50,000.
(d) $40,000.

4. What did Kroc see fighting with maverick franchises would result in?
(a) Respect.
(b) A bad relationship.
(c) A good partnership.
(d) Fighting about everything.

5. What type of structure does McDonald's have?
(a) Family appeal.
(b) State.
(c) Fundamentally federal.
(d) Good food fast.

Short Answer Questions

1. When was the original McDonald's restaurant opened?

2. Where did many of Kroc's franchiser's come from?

3. What item did Kroc have success with after the market changed?

4. What was Kroc careful and conscious not to do in his franchise world?

5. According to Chapter 3, what did food franchising predate?

(see the answer key)

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