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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. What happened within months of the opening of the Agates?
(a) Advertisements were seen nationwide.
(b) People traveled in from other states.
(c) The menu prices increased.
(d) Revenue increased.

2. Where did many of Kroc's franchiser's come from?
(a) The real estate market.
(b) Kroc's fellow golf club members.
(c) No where.
(d) His family members.

3. What did Kroc resist that ultimately benefited him?
(a) The uniform idea of his franchise.
(b) Putting his financial position ahead of the company's.
(c) Putting his financial position behind the company's.
(d) Good food fast.

4. Where does the restaurant's name McDonald's come from?
(a) Kroc.
(b) Richard McDonald.
(c) Dick McDonald.
(d) Mac McDonald.

5. What did Kroc do when circumstances made demands?
(a) Change.
(b) Negotiate.
(c) Adapt.
(d) Revolutionize.

Short Answer Questions

1. According to Chapter 3, what did food franchising predate?

2. What did Kroc found in 1952?

3. What type of structure does McDonald's have?

4. What did the McDonald brothers force Kroc to do?

5. How much did the first year of the Agates net for Kroc?

(see the answer key)

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