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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?
(a) They reorganized the restaurant and shut everything down to start over.
(b) The restaurant exploded.
(c) The restaurant wentbankrupt.
(d) A new side item came to the menu.

2. What would get someone fired from McDonald's?
(a) Rude customer service.
(b) Tardiness.
(c) Poor perfromance.
(d) Bad hygiene.

3. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?
(a) 96%.
(b) 100%.
(c) 97%.
(d) 98%.

4. What was Kroc considered to be after decades of involvement with McDonald's?
(a) An entrepreneur.
(b) A business legend.
(c) A role model.
(d) An American icon.

5. Where did the McDonald brothers open a grander carhop drive-in?
(a) Hollywood, California.
(b) Topeka, Kansas.
(c) Chicago, Illinois.
(d) San Bernadino, California.

Short Answer Questions

1. What did Kroc avoid in the franchise business?

2. What did Kroc's franchise's begin to deviate from after the Agates stabilized?

3. When did franchising begin in America?

4. What does the prologue compare the state of McDonald's main office to?

5. What type of structure does McDonald's have?

(see the answer key)

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