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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. What strategy did Big Boys use at its beginning stages of development?
(a) One menu item.
(b) Getting smaller.
(c) Staying local.
(d) Getting bigger and full service.

2. Who does the author compare Kroc to in the entrepreneur world?
(a) Carnegie.
(b) Rockefeller.
(c) Carnegie and Rockefeller.
(d) No one.

3. What did Kroc begin thinking of McDonald's as?
(a) A sacred misson.
(b) A sacred bond.
(c) A sacred family.
(d) A sacred experience.

4. Where did many of Kroc's franchiser's come from?
(a) Kroc's fellow golf club members.
(b) No where.
(c) The real estate market.
(d) His family members.

5. What does the foreword of McDonald's: Behind the Arches explain?
(a) The author.
(b) The book's purpose.
(c) The restaurant industry.
(d) The fast food industry.

Short Answer Questions

1. According to the author, what determines how managers in the restaurant business react to change?

2. Who did Kroc suggest incorporate a curb side service?

3. How did the McDonald brother's envision the future business of McDonald's?

4. What did revenue depend on in McDonald's?

5. Who became a kind of "den mother" in the family at McDonald's?

(see the answer key)

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