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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. What did Kroc avoid in the franchise business?
(a) Laziness.
(b) Fast income.
(c) Dictating control.
(d) Territorial fights.

2. What did Kroc limit in his business at McDonald's?
(a) Loss of control.
(b) Franchise ownership.
(c) Employees.
(d) Members of his board.

3. Who did Kroc suggest incorporate a curb side service?
(a) Wal-Mart.
(b) Eckerd's.
(c) CVS.
(d) Walgreen's.

4. What type of structure does McDonald's have?
(a) Good food fast.
(b) Family appeal.
(c) State.
(d) Fundamentally federal.

5. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1940s.
(b) The mid 1960s.
(c) The mid 1950s.
(d) The mid 1930s.

Short Answer Questions

1. What opening became a social event?

2. What item did Kroc have success with after the market changed?

3. In 1948, what happened to the grander carhop drive-in the McDonald brothers created?

4. How did the McDonald brother's envision the future business of McDonald's?

5. What does the prologue compare the state of McDonald's main office to?

(see the answer key)

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