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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. What did Kroc tolerate in his business?
(a) Frustration.
(b) Stress.
(c) Accusations.
(d) Anger.

2. What did Kroc resist profiting from?
(a) Other's ideas.
(b) Unstable markets.
(c) His franchises.
(d) His own ideas.

3. What happened within months of the opening of the Agates?
(a) Advertisements were seen nationwide.
(b) Revenue increased.
(c) The menu prices increased.
(d) People traveled in from other states.

4. What did Kroc mandate in his restaurants?
(a) Excellence.
(b) The best quality of everything.
(c) Health care.
(d) Cleanliness and fastidiousness.

5. What does the prologue compare the state of McDonald's main office to?
(a) A pretentious office.
(b) A bomb shelter.
(c) An office max.
(d) A war zone.

Short Answer Questions

1. When did McDonald's grander carhop drive-in become a teenage hang out?

2. What did Kroc found in 1952?

3. What did Kroc do when circumstances made demands?

4. In 1995, according to McDonald's: Behind the Arches, how many restaurants did McDonald's have?

5. How many parts of the process are there to uphold the common standard qualities for McDonald's?

(see the answer key)

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