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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. What did Kroc resist that ultimately benefited him?
(a) Good food fast.
(b) Putting his financial position behind the company's.
(c) The uniform idea of his franchise.
(d) Putting his financial position ahead of the company's.

2. What social group did the McDonald brothers become a part of because of their drive-in?
(a) The San Bernadino social elite.
(b) Janitors.
(c) The celebrity elite.
(d) Millionaires.

3. Who does the author compare Kroc to in the entrepreneur world?
(a) Rockefeller.
(b) No one.
(c) Carnegie.
(d) Carnegie and Rockefeller.

4. Where did many of Kroc's franchiser's come from?
(a) No where.
(b) The real estate market.
(c) Kroc's fellow golf club members.
(d) His family members.

5. What did Kroc assemble with the manager's he hired in McDonald's?
(a) Most diverse collected of managers in American business.
(b) Similar traits.
(c) Common bonds.
(d) Diversity.

Short Answer Questions

1. About how many entrepreneurs were pursuing the same idea as Kroc?

2. What did Kroc begin thinking of McDonald's as?

3. Where does the restaurant's name McDonald's come from?

4. What happened when Kroc took over McDonald's?

5. What did the McDonald brothers lack to make their restaurant successful?

(see the answer key)

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