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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, Melting Pot.

Multiple Choice Questions

1. Who does the author compare Kroc to in the entrepreneur world?
(a) No one.
(b) Carnegie and Rockefeller.
(c) Carnegie.
(d) Rockefeller.

2. In 1995, how many hamburgers had McDonald's sold, according to McDonald's: Behind the Arches?
(a) Over 200 billion.
(b) Less than 200 billion.
(c) 1 million.
(d) Over 100 billion.

3. Who was Kroc's personality opposite?
(a) Harris Sonney.
(b) Harry Jonasborn.
(c) Harley Smithington.
(d) Harry Sonneborn.

4. What was Kroc considered to be after decades of involvement with McDonald's?
(a) A role model.
(b) An entrepreneur.
(c) A business legend.
(d) An American icon.

5. When did Kroc form the McDonald's system?
(a) March 3, 1955.
(b) March 2, 1955.
(c) March 6 1955.
(d) March 5, 1955.

Short Answer Questions

1. What business did Kroc first get into?

2. What type of structure does McDonald's have?

3. According to McDonald's: Behind the Arches, how did Kroc act towards the big government?

4. What item did Kroc have success with after the market changed?

5. According to the author, what determines how managers in the restaurant business react to change?

(see the answer key)

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