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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. In what state did carhop drive-ins spread rapidly?
(a) California.
(b) New Mexico.
(c) Georgia.
(d) Illinois.

2. How did McDonald's develop its discovery process?
(a) Through trial and error.
(b) By ignoring its competitors.
(c) By watching other restaurants.
(d) Through research.

3. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 3%.
(b) 5%.
(c) 7%.
(d) 6%.

4. Who did Kroc have business tension with?
(a) The McDonald brothers.
(b) No one.
(c) Martino.
(d) Sonneborn.

5. Who ran McDonald's longer than its founder, yet never showed Kroc up?
(a) Ethel.
(b) Sonneborn.
(c) Martino.
(d) Turner.

Short Answer Questions

1. According to the author, what was Kroc considered to be above anything else?

2. What rival chain went out of business in Chapter 6?

3. How many stores did McDonald's have by 1978?

4. Where did the original McDonald's character's develop from?

5. What was McDonald's nearly split into as a result of Kroc and Sonneborn's animosity?

(see the answer key)

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