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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What did Sonneborn reduce for McDonald's?
(a) Revenue.
(b) Number of stores built.
(c) Sales.
(d) Employment.

2. What did Kroc do when circumstances made demands?
(a) Revolutionize.
(b) Adapt.
(c) Negotiate.
(d) Change.

3. What innovative advertisement proved to be successful for McDonald's after Kroc's death?
(a) Ads in subways and train stations.
(b) Commercials.
(c) Radio jingles.
(d) Sporting event advertisements.

4. What did Kroc's negotiation to do his relationship with the McDonald brothers?
(a) Deepened it.
(b) Destroyed it.
(c) Developed it.
(d) Healed it.

5. When was the Operators National Advertising Cooperative formed?
(a) 1967.
(b) 1969.
(c) 1968.
(d) 1970.

Short Answer Questions

1. What strategy did Dairy Queen use at its beginning stages of development?

2. What region of the US did Kroc have difficulty expanding McDonald's?

3. What did Kroc found in 1952?

4. Where is McDonald's Plaza?

5. What did the new strategy of Sonneborn's immediately create?

(see the answer key)

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