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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What was Kroc careful and conscious not to do in his franchise world?
(a) Overwork himself.
(b) Over extend himself.
(c) Over volunteer himself.
(d) Overwork his employees.

2. What did McDonald's do to solve their staffing policies?
(a) Hire African Americans.
(b) Hire minimum wage employees.
(c) Hire senior citizens.
(d) Hire women.

3. Who became a kind of "den mother" in the family at McDonald's?
(a) Sonneborn.
(b) Kroc.
(c) Ronald.
(d) Martino.

4. What social group did the McDonald brothers become a part of because of their drive-in?
(a) Janitors.
(b) Millionaires.
(c) The celebrity elite.
(d) The San Bernadino social elite.

5. When was the original McDonald's restaurant opened?
(a) 1953.
(b) 1966.
(c) 1954.
(d) 1955.

Short Answer Questions

1. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

2. What did Kroc found in 1952?

3. What percent of McDonald's did Sonneborn?

4. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?

5. What was the result of Kroc's ruthless enforcement of procedure?

(see the answer key)

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