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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What was Kroc careful and conscious not to do in his franchise world?
(a) Over volunteer himself.
(b) Overwork himself.
(c) Overwork his employees.
(d) Over extend himself.

2. When did Kroc's contract expire between Kroc and the McDonald brothers?
(a) 1963.
(b) 1959.
(c) 1960.
(d) 1961.

3. What was Kroc's second wife's name?
(a) Ethel.
(b) Jane.
(c) Joan.
(d) Martino.

4. According to Chapter 6, who were committed to making the best hamburger in the world?
(a) Kroc.
(b) McDonald's managers.
(c) Martino.
(d) Richard and Maurice.

5. Who was responsible for doubling McDonald's real estate holdings?
(a) Kroc.
(b) Turner.
(c) Sonneborn.
(d) Martino.

Short Answer Questions

1. Where was Kroc's first public relations firm located?

2. What did the advertising of McDonald's do to Kroc's personal life?

3. What did the new strategy of Sonneborn's immediately create?

4. In 1961, how many stores did McDonald's have open?

5. What type of structure does McDonald's have?

(see the answer key)

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