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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. Who was Kroc's personality opposite?
(a) Harry Sonneborn.
(b) Harris Sonney.
(c) Harley Smithington.
(d) Harry Jonasborn.

2. How much did the Agates make in its first 12 months?
(a) $400,000.
(b) $250,000.
(c) $275,000.
(d) $300,000.

3. How did McDonald's have to appear to investors to have the support of large lenders?
(a) Appear risk worthy.
(b) Appear satisfied.
(c) Appear eager.
(d) Appear confident.

4. What region of the US did Kroc have difficulty expanding McDonald's?
(a) The Midwest.
(b) The Hamptons.
(c) The Southeast.
(d) The West Coast.

5. What did Kroc found in 1952?
(a) McDonald's mascot.
(b) McDonald's System, Inc.
(c) McDonald's arches.
(d) McDonald's Corporation.

Short Answer Questions

1. Why did managers adopt Kroc's principles?

2. Where was Kroc's first public relations firm located?

3. What did Kroc avoid in the franchise business?

4. About how many entrepreneurs were pursuing the same idea as Kroc?

5. What is Kroc considered to be according to Love?

(see the answer key)

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