View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. When was the Operators National Advertising Cooperative formed?
(a) 1969.
(b) 1967.
(c) 1970.
(d) 1968.

2. According to author, what does McDonald's management not include?
(a) Benefits.
(b) Any steady politics.
(c) Health care.
(d) Taxes taken out.

3. What did McDonald's charge that enabled them to afford the land they planned to build on?
(a) Mark up the sale.
(b) Reduce the price of the sale.
(c) Mark up the land.
(d) Reduce the price of the land.

4. What did Kroc see fighting with maverick franchises would result in?
(a) A good partnership.
(b) A bad relationship.
(c) Respect.
(d) Fighting about everything.

5. What was Kroc's second wife's name?
(a) Martino.
(b) Joan.
(c) Ethel.
(d) Jane.

Short Answer Questions

1. What did Kroc want to improve as he focused on building the operating system?

2. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?

3. How many parts of the process are there to uphold the common standard qualities for McDonald's?

4. Who did Kroc and Sonneborn use as a buffer for communication?

5. What happened within months of the opening of the Agates?

(see the answer key)

This section contains 193 words (approx. 1 page at 300 words per page) View a FREE sample