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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What did Kroc limit in his business at McDonald's?
(a) Loss of control.
(b) Employees.
(c) Members of his board.
(d) Franchise ownership.

2. What strategy did Big Boys use at its beginning stages of development?
(a) One menu item.
(b) Getting bigger and full service.
(c) Getting smaller.
(d) Staying local.

3. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?
(a) 100%.
(b) 98%.
(c) 97%.
(d) 96%.

4. Where is McDonald's Plaza?
(a) Oak Brook, IL.
(b) Topeka, KS.
(c) Chicago, IL.
(d) Atlanta, GA.

5. What was Kroc and Cotter's relationship like?
(a) They worked well in business.
(b) They loved each other mutually.
(c) They hated each other mutually.
(d) They were best friends.

Short Answer Questions

1. What did Sonneborn's idea involve?

2. Who is credited for opening the first McDonald's?

3. What did Harry Sonneborn create for McDonald's?

4. What strategy did Dairy Queen use at its beginning stages of development?

5. According to Chapter 6, who were committed to making the best hamburger in the world?

(see the answer key)

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