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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. Who is credited for opening the first McDonald's?
(a) Kroc.
(b) Richard and Maurice McDonald.
(c) Gibson.
(d) Schindler.

2. According to Chapter 3, what did food franchising predate?
(a) Automobiles.
(b) Chewing gum.
(c) Candy.
(d) Sewing machines.

3. What was Kroc's first wife's name?
(a) Joan.
(b) Ethel.
(c) Martino.
(d) Jane.

4. When did Kroc die?
(a) 1984.
(b) 1980.
(c) 1985.
(d) 1988.

5. What was the remaining difficulty between Kroc and the McDonald brothers after their trial?
(a) Who would oversee the manager's team.
(b) Who would own the original San Bernadino store.
(c) Who would develop the recipes now.
(d) Who would own the largest store.

Short Answer Questions

1. What did Sonneborn reduce for McDonald's?

2. What type of strategy is formed when the land owner subleases to the franchises?

3. What opening became a social event?

4. What did Kroc assemble with the manager's he hired in McDonald's?

5. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?

(see the answer key)

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