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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) KFC.
(b) Dairy Queen.
(c) The market.
(d) McDonald's.

2. Who did Kroc and Sonneborn use as a buffer for communication?
(a) Their secretaries.
(b) Cotter.
(c) No one.
(d) Martino.

3. In Chapter 7, why did Kroc desire to buy out the McDonald brothers?
(a) They thought too globally.
(b) They thought locally.
(c) He wanted to violate the contract.
(d) His desires were bigger than theirs were.

4. What was Kroc's second wife's name?
(a) Joan.
(b) Ethel.
(c) Martino.
(d) Jane.

5. What did Kroc redefine with his suppliers?
(a) Customer-supplier relationships.
(b) Trust.
(c) Friendship.
(d) Loyalty.

Short Answer Questions

1. When did McDonald's grander carhop drive-in become a teenage hang out?

2. How old was Kroc when McDonald's was incorporated?

3. Where did the McDonald brothers open a grander carhop drive-in?

4. According to the author, what was Kroc considered to be above anything else?

5. What did the press focus on in regards to McDonald's?

(see the answer key)

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