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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. About how many entrepreneurs were pursuing the same idea as Kroc?
(a) 15.
(b) 30.
(c) 12.
(d) 13.

2. What strategy did Dairy Queen use at its beginning stages of development?
(a) Staying small.
(b) One market.
(c) One menu item.
(d) Getting bigger.

3. What opening became a social event?
(a) The opening of Wendy's.
(b) The opening of a drive thru service window.
(c) The opening of the Big Boy.
(d) The opening of Agates in Waukegan.

4. Who was Kroc's personality opposite?
(a) Harley Smithington.
(b) Harry Jonasborn.
(c) Harry Sonneborn.
(d) Harris Sonney.

5. What percent of McDonald's did Sonneborn?
(a) 43%.
(b) 45%.
(c) 40%.
(d) 42%

Short Answer Questions

1. What did the new strategy of Sonneborn's immediately create?

2. What did McDonald's need to secure mortgage loans for multiple stores and large lenders?

3. How did the McDonald brother's envision the future business of McDonald's?

4. What did Kroc convert the way his restaurant was ran into?

5. What did Kroc's behind the scene predecessor bring to the company?

(see the answer key)

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