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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What moved Kroc to California in the early 1960s?
(a) Joan.
(b) Jane.
(c) Ethel.
(d) A love interest and divorce.

2. What was McDonald's considered to be in regards to the real estate world?
(a) A monopoly.
(b) The weakest real estate company in the world.
(c) A subsidiary.
(d) The greatest real estate company in the world.

3. Who did Kroc have business tension with?
(a) Martino.
(b) Sonneborn.
(c) No one.
(d) The McDonald brothers.

4. What was Kroc's first wife's name?
(a) Martino.
(b) Jane.
(c) Ethel.
(d) Joan.

5. What did Kroc want to buy in Chapter 8?
(a) The McDonald's name from the McDonald brothers.
(b) International land to develop McDonald's.
(c) All of the McDonald's.
(d) Nothing.

Short Answer Questions

1. What did Kroc's negotiation to do his relationship with the McDonald brothers?

2. Who suggested opening a lab for McDonald's to run its tests and experiments?

3. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?

4. Who did NOT get rich as a result of McDonald's appraisal worth?

5. What does the author compare McDonald's operational system to?

(see the answer key)

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