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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What type of clothing was particularly effective with the children when McDonald's was developing its first mascot or icon?
(a) A big dress.
(b) A clown suit.
(c) A face mask.
(d) Fur.

2. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) Dairy Queen.
(b) The market.
(c) KFC.
(d) McDonald's.

3. Who is the legendary founder of McDonald's?
(a) Mac McDonald.
(b) Richard and Maurice McDonald.
(c) Dick McDonald.
(d) Ray A. Kroc.

4. What did the press focus on in regards to McDonald's?
(a) The grade of food quality.
(b) The outside.
(c) The inside.
(d) The corporation.

5. What did Kroc's behind the scene predecessor bring to the company?
(a) Resentment.
(b) Harmony.
(c) A balance of control.
(d) Appreciation.

Short Answer Questions

1. What strategy did Big Boys use at its beginning stages of development?

2. What other rigor, beside real estate development, did McDonald's apply to its product as a whole?

3. What menu item did McDonald's begin to experiment with in Chapter 6?

4. How much did the first year of the Agates net for Kroc?

5. What did Kroc redefine with his suppliers?

(see the answer key)

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