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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What percent of McDonald's did Sonneborn?
(a) 40%.
(b) 42%
(c) 45%.
(d) 43%.

2. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?
(a) 400,000.
(b) 600,000
(c) 500,000.
(d) 800,000.

3. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) Dairy Queen.
(b) McDonald's.
(c) KFC.
(d) The market.

4. According to the author, what was Kroc considered to be above anything else?
(a) A money maker.
(b) A salesman.
(c) A father.
(d) A traveller.

5. How many stores did McDonald's have by 1978?
(a) 4000.
(b) 2000.
(c) 3000.
(d) 500.

Short Answer Questions

1. What did Kroc found in 1952?

2. What did Kroc begin thinking of McDonald's as?

3. Who did Kroc and Sonneborn use as a buffer for communication?

4. Where is McDonald's Plaza?

5. What did Kroc's franchise's begin to deviate from after the Agates stabilized?

(see the answer key)

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