View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. Who did Kroc try to marry after his divorce?
(a) Martino.
(b) Ethel.
(c) Jane.
(d) Joan.

2. What did Kroc increase for McDonald's?
(a) Number of stores built.
(b) Sales.
(c) Employment.
(d) Expansion in West.

3. Who discovered fast food?
(a) Martino.
(b) Schindler.
(c) McDonald brothers.
(d) Kroc.

4. How much did the McDonald brothers ask for their name?
(a) $2.2 million.
(b) $ 3.5 million.
(c) $2.7 million.
(d) $3.1 million.

5. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?
(a) 500,000.
(b) 400,000.
(c) 600,000
(d) 800,000.

Short Answer Questions

1. Where did the McDonald brothers open a grander carhop drive-in?

2. What was McDonald's nearly split into as a result of Kroc and Sonneborn's animosity?

3. According to the author, what was Kroc considered to be above anything else?

4. How did Kroc envision the future business of McDonald's?

5. What did Sonneborn's idea involve?

(see the answer key)

This section contains 176 words (approx. 1 page at 300 words per page) View a FREE sample