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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What did Kroc begin thinking of McDonald's as?
(a) A sacred bond.
(b) A sacred experience.
(c) A sacred family.
(d) A sacred misson.

2. What did Kroc's behind the scene predecessor bring to the company?
(a) Resentment.
(b) Harmony.
(c) Appreciation.
(d) A balance of control.

3. How old was Kroc when McDonald's was incorporated?
(a) 50.
(b) 51.
(c) 52.
(d) 53.

4. According to Chapter 3, what did food franchising predate?
(a) Chewing gum.
(b) Candy.
(c) Sewing machines.
(d) Automobiles.

5. What strategy did Dairy Queen use at its beginning stages of development?
(a) Staying small.
(b) One market.
(c) Getting bigger.
(d) One menu item.

Short Answer Questions

1. How did McDonald's find a way to make money?

2. According to Chapter 6, who were committed to making the best hamburger in the world?

3. What was Kroc's second wife's name?

4. Where is McDonald's Plaza?

5. What did Kroc do when circumstances made demands?

(see the answer key)

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