View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, High Gear, Chapter 13, Media Magic.

Multiple Choice Questions

1. What was Kroc's second wife's name?
(a) Joan.
(b) Martino.
(c) Jane.
(d) Ethel.

2. What did Kroc move to redesign after he gained complete control and ownership of the restaurant?
(a) The kitchen's layout.
(b) The bathroom layout.
(c) The playground.
(d) The architecture.

3. What innovative advertisement proved to be successful for McDonald's after Kroc's death?
(a) Sporting event advertisements.
(b) Commercials.
(c) Ads in subways and train stations.
(d) Radio jingles.

4. What opening became a social event?
(a) The opening of Wendy's.
(b) The opening of Agates in Waukegan.
(c) The opening of the Big Boy.
(d) The opening of a drive thru service window.

5. What did Kroc decide to take over, after his broken engagement?
(a) The Midwest.
(b) The West coast.
(c) The Southeast.
(d) The East coast.

Short Answer Questions

1. How many McDonald's did Turner open a year as a result of the successful real estate holdings?

2. What did the McDonald brothers force Kroc to do?

3. Where did McDonald's need to improve, according to Chapter 9?

4. Who suggested opening a lab for McDonald's to run its tests and experiments?

5. What did Kroc's behind the scene predecessor bring to the company?

(see the answer key)

This section contains 211 words (approx. 1 page at 300 words per page) View a FREE sample