View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. How did McDonald's reshape the food service industry?
(a) By introducing new marketing techniques.
(b) By building its own wing of food processing trade.
(c) By introducing new ideas.
(d) By developing benefits for the food service industry.

2. What main person was responsible for handling a major cash crunch for McDonald's?
(a) Martino.
(b) The McDonald brothers.
(c) Kroc.
(d) Sonneborn.

3. When did Maurice McDonald die?
(a) 1971.
(b) 1972.
(c) 1977.
(d) 1973.

4. What did Harry Sonneborn create for McDonald's?
(a) A recipe.
(b) A new restaurant design.
(c) A new logo.
(d) A real estate investment strategy.

5. What is the potato manufacturer called?
(a) Plotting.
(b) Simple.
(c) Simplot.
(d) Simple plots.

Short Answer Questions

1. What was McDonald's nearly split into as a result of Kroc and Sonneborn's animosity?

2. What did Kroc's behind the scene predecessor bring to the company?

3. What other rigor, beside real estate development, did McDonald's apply to its product as a whole?

4. How much did the McDonald brothers ask for their name?

5. Who did NOT get rich as a result of McDonald's appraisal worth?

(see the answer key)

This section contains 198 words (approx. 1 page at 300 words per page) View a FREE sample