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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. Where does the restaurant's name McDonald's come from?
(a) Richard McDonald.
(b) Dick McDonald.
(c) Kroc.
(d) Mac McDonald.

2. What did Harry Sonneborn create for McDonald's?
(a) A recipe.
(b) A new restaurant design.
(c) A real estate investment strategy.
(d) A new logo.

3. When did Kroc's contract expire between Kroc and the McDonald brothers?
(a) 1961.
(b) 1960.
(c) 1963.
(d) 1959.

4. What main person was responsible for handling a major cash crunch for McDonald's?
(a) Kroc.
(b) The McDonald brothers.
(c) Martino.
(d) Sonneborn.

5. What did Kroc begin thinking of McDonald's as?
(a) A sacred family.
(b) A sacred bond.
(c) A sacred experience.
(d) A sacred misson.

Short Answer Questions

1. What did Kroc's behind the scene predecessor bring to the company?

2. What did Kroc found in 1952?

3. Who became a kind of "den mother" in the family at McDonald's?

4. What strategy did Dairy Queen use at its beginning stages of development?

5. What did Kroc do when circumstances made demands?

(see the answer key)

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