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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. What would get someone fired from McDonald's?
(a) Tardiness.
(b) Poor perfromance.
(c) Bad hygiene.
(d) Rude customer service.

2. Who suggested opening a lab for McDonald's to run its tests and experiments?
(a) Maurice.
(b) Kroc.
(c) Richard.
(d) Martino.

3. When did franchising begin in America?
(a) After WWII.
(b) After the Civil War.
(c) After the Revolutionary War.
(d) After the Vietnam War.

4. Where was Kroc's first public relations firm located?
(a) Atlanta.
(b) San Bernadino.
(c) Chicago.
(d) Memphis.

5. How many parts of the process are there to uphold the common standard qualities for McDonald's?
(a) 4.
(b) 3.
(c) 5.
(d) 2.

Short Answer Questions

1. According to the author, how did Kroc set the tone of McDonald's reaction to change?

2. How many stores did McDonald's have by 1978?

3. What/who did Kroc support that nearly got McDonald's into trouble?

4. What strategy did Big Boys use at its beginning stages of development?

5. When was the Operators National Advertising Cooperative formed?

(see the answer key)

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