View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. When was Ronald McDonald birthed as the face of McDonald's?
(a) 1966.
(b) 1965
(c) 1963.
(d) 1964.

2. When was the fish sandwich developed at McDonald's?
(a) During the 1970s.
(b) During the 1960s.
(c) During the 1980s.
(d) It was an original menu item.

3. What did Kroc avoid in the franchise business?
(a) Fast income.
(b) Laziness.
(c) Territorial fights.
(d) Dictating control.

4. In 1995, how many people did McDonald's employ in America, according to McDonald's: Behind the Arches?
(a) 600,000
(b) 400,000.
(c) 800,000.
(d) 500,000.

5. What did Kroc redefine with his suppliers?
(a) Customer-supplier relationships.
(b) Loyalty.
(c) Friendship.
(d) Trust.

Short Answer Questions

1. What percent of McDonald's did Sonneborn?

2. Where was the first US carhop drive-in?

3. Why did managers adopt Kroc's principles?

4. What did Kroc tolerate in his business?

5. What was the 1970s defamation of McDonald's reputation an example of?

(see the answer key)

This section contains 161 words (approx. 1 page at 300 words per page) View a FREE sample