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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. What is Kroc considered to be according to Love?
(a) A management expert.
(b) A practical man.
(c) A nice guy.
(d) A management genius.

2. What does McDonald's use to generate greater efficiency?
(a) Promptness.
(b) Positive reinforcements.
(c) Loyalty.
(d) Negative reinforcements.

3. Who did Kroc relinquish control of McDonald's to as his personal life became complicated?
(a) Sonneborn.
(b) Fred Turner.
(c) Ethel.
(d) Martino.

4. What moved Kroc to California in the early 1960s?
(a) Ethel.
(b) A love interest and divorce.
(c) Jane.
(d) Joan.

5. Where was Kroc's first public relations firm located?
(a) Memphis.
(b) Atlanta.
(c) San Bernadino.
(d) Chicago.

Short Answer Questions

1. What did Kroc see fighting with maverick franchises would result in?

2. What was McDonald's nearly split into as a result of Kroc and Sonneborn's animosity?

3. Mentioned in Chapter 14, what did McDonald's avoid using?

4. What rumor in the 1970s hurt McDonald's reputation?

5. What did Kroc resist that ultimately benefited him?

(see the answer key)

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