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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. How much did the first year of the Agates net for Kroc?
(a) $75,000.
(b) $30,000.
(c) $50,000.
(d) $40,000.

2. What did Kroc limit in his business at McDonald's?
(a) Members of his board.
(b) Loss of control.
(c) Franchise ownership.
(d) Employees.

3. What does McDonald's insist that it will never use to make its hamburgers?
(a) Non lean meat.
(b) Fatty meat.
(c) Old meat.
(d) Frozen meats.

4. When was the Operators National Advertising Cooperative formed?
(a) 1970.
(b) 1968.
(c) 1967.
(d) 1969.

5. How many parts of the process are there to uphold the common standard qualities for McDonald's?
(a) 3.
(b) 4.
(c) 5.
(d) 2.

Short Answer Questions

1. What did the McDonald brothers force Kroc to do?

2. What did revenue depend on in McDonald's?

3. What was Kroc's first wife's name?

4. How did McDonald's have to appear to investors to have the support of large lenders?

5. Which of the following were NOT introduced as new products simultaneously at McDonald's?

(see the answer key)

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