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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. When was the original McDonald's restaurant opened?
(a) 1954.
(b) 1955.
(c) 1966.
(d) 1953.

2. What type of strategy is formed when the land owner subleases to the franchises?
(a) A sandwich stategy.
(b) A contracting relationship.
(c) A contractual stragtegy.
(d) An agreement strategy.

3. What did Kroc mandate in his restaurants?
(a) Cleanliness and fastidiousness.
(b) Excellence.
(c) The best quality of everything.
(d) Health care.

4. What did the McDonald brothers force Kroc to do?
(a) Speak at conventions.
(b) Travel to open more McDonald's.
(c) Sell franchices for more than they were worth.
(d) Sell franchises for less than they were worth.

5. What did Kroc's franchise's begin to deviate from after the Agates stabilized?
(a) The confines of Kroc's model.
(b) Nothing.
(c) Ronald McDonald as their mascot.
(d) The red, yellow, and white color theme.

Short Answer Questions

1. What did Kroc move to redesign after he gained complete control and ownership of the restaurant?

2. What did revenue depend on in McDonald's?

3. How old was Kroc when McDonald's was incorporated?

4. How did McDonald's have to appear to investors to have the support of large lenders?

5. Who did Kroc and Sonneborn use as a buffer for communication?

(see the answer key)

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