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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. What did the McDonald brothers force Kroc to do?
(a) Speak at conventions.
(b) Sell franchises for less than they were worth.
(c) Sell franchices for more than they were worth.
(d) Travel to open more McDonald's.

2. What did Kroc resist that ultimately benefited him?
(a) The uniform idea of his franchise.
(b) Good food fast.
(c) Putting his financial position behind the company's.
(d) Putting his financial position ahead of the company's.

3. What moved Kroc to California in the early 1960s?
(a) A love interest and divorce.
(b) Joan.
(c) Ethel.
(d) Jane.

4. Who remained to be the McDonald's spokesman throughout the 1970s?
(a) Kroc.
(b) Martino.
(c) Ronald.
(d) Sonneborn.

5. According to Chapter 3, what did food franchising predate?
(a) Chewing gum.
(b) Automobiles.
(c) Sewing machines.
(d) Candy.

Short Answer Questions

1. In 1995, according to McDonald's: Behind the Arches, how many American's had eaten at McDonald's at least once in the previous year?

2. Where did McDonald's try to steer the media's attention?

3. Who was Kroc's personality opposite?

4. What did Harry Sonneborn create for McDonald's?

5. What was McDonald's nearly split into as a result of Kroc and Sonneborn's animosity?

(see the answer key)

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