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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. What did Kroc resist that ultimately benefited him?
(a) Putting his financial position behind the company's.
(b) The uniform idea of his franchise.
(c) Good food fast.
(d) Putting his financial position ahead of the company's.

2. Who is credited for opening the first McDonald's?
(a) Gibson.
(b) Schindler.
(c) Kroc.
(d) Richard and Maurice McDonald.

3. What item did Kroc have success with after the market changed?
(a) The Multimixer.
(b) French fries.
(c) The hand held mixer.
(d) Milkshakes.

4. Who did NOT get rich as a result of McDonald's appraisal worth?
(a) Sonneborn.
(b) Kroc.
(c) The McDonald brothers.
(d) Martino.

5. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) KFC.
(b) McDonald's.
(c) Dairy Queen.
(d) The market.

Short Answer Questions

1. What did Kroc mandate in his restaurants?

2. How many McDonald's did Turner open a year as a result of the successful real estate holdings?

3. What is the potato manufacturer called?

4. When did McDonald's grander carhop drive-in become a teenage hang out?

5. When was the fish sandwich developed at McDonald's?

(see the answer key)

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