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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. Who is credited for opening the first McDonald's?
(a) Kroc.
(b) Richard and Maurice McDonald.
(c) Gibson.
(d) Schindler.

2. What/who did Kroc support that nearly got McDonald's into trouble?
(a) Reagan.
(b) Carter.
(c) The Vietnam War.
(d) Nixon.

3. What was McDonald's nearly split into as a result of Kroc and Sonneborn's animosity?
(a) A North and South.
(b) Fast food and sit down.
(c) Curb side and drive up.
(d) An East and West.

4. What did Kroc move to redesign after he gained complete control and ownership of the restaurant?
(a) The architecture.
(b) The kitchen's layout.
(c) The bathroom layout.
(d) The playground.

5. What other rigor, beside real estate development, did McDonald's apply to its product as a whole?
(a) Store operations and product development.
(b) Customer service.
(c) Customer satisfaction.
(d) Consumption.

Short Answer Questions

1. What region of the US did Kroc have difficulty expanding McDonald's?

2. How did McDonald's find a way to make money?

3. What did Kroc resist that ultimately benefited him?

4. According to the author, what was Kroc considered to be above anything else?

5. What did McDonald's have trouble with in Chapter7?

(see the answer key)

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