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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. What opening became a social event?
(a) The opening of Wendy's.
(b) The opening of a drive thru service window.
(c) The opening of Agates in Waukegan.
(d) The opening of the Big Boy.

2. How much of the potato crop in 1995 did McDonald's consume, according to McDonald's: Behind the Arches?
(a) 7%.
(b) 6%.
(c) 5%.
(d) 3%.

3. How did Kroc envision the future business of McDonald's?
(a) Individually.
(b) Nationally.
(c) Locally.
(d) As a whole.

4. What did Kroc resist that ultimately benefited him?
(a) Putting his financial position ahead of the company's.
(b) The uniform idea of his franchise.
(c) Good food fast.
(d) Putting his financial position behind the company's.

5. What did McDonald's charge that enabled them to afford the land they planned to build on?
(a) Mark up the sale.
(b) Reduce the price of the sale.
(c) Reduce the price of the land.
(d) Mark up the land.

Short Answer Questions

1. What was Kroc careful and conscious not to do in his franchise world?

2. What happened when Kroc took over McDonald's?

3. In Chapter 7, why did Kroc desire to buy out the McDonald brothers?

4. What business did Kroc first get into?

5. When did Kroc's contract expire between Kroc and the McDonald brothers?

(see the answer key)

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