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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. Where did Kroc bring his idea of the Multimixer into the public eye?
(a) KFC.
(b) McDonald's.
(c) The market.
(d) Dairy Queen.

2. When did Kroc's contract expire between Kroc and the McDonald brothers?
(a) 1959.
(b) 1963.
(c) 1960.
(d) 1961.

3. What moved Kroc to California in the early 1960s?
(a) A love interest and divorce.
(b) Joan.
(c) Jane.
(d) Ethel.

4. What does McDonald's insist that it will never use to make its hamburgers?
(a) Old meat.
(b) Non lean meat.
(c) Frozen meats.
(d) Fatty meat.

5. What is the potato manufacturer called?
(a) Simplot.
(b) Simple.
(c) Plotting.
(d) Simple plots.

Short Answer Questions

1. When was the original McDonald's restaurant opened?

2. How many McDonald's did Turner open a year as a result of the successful real estate holdings?

3. What happened that tainted McDonald's image of being a safe place?

4. What region of the US did Kroc have difficulty expanding McDonald's?

5. What did the McDonald brothers force Kroc to do?

(see the answer key)

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