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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. What made Kroc upset with one of his franchise managers?
(a) He began to add deserts.
(b) He raises the hamburger from 15 to 18 cents.
(c) He added cheese to the hamburger.
(d) He marketed differently.

2. Who did Kroc and Sonneborn use as a buffer for communication?
(a) Their secretaries.
(b) Cotter.
(c) No one.
(d) Martino.

3. What innovative advertisement proved to be successful for McDonald's after Kroc's death?
(a) Ads in subways and train stations.
(b) Radio jingles.
(c) Sporting event advertisements.
(d) Commercials.

4. What famous icon became associated with McDonald's, after being effective with the children?
(a) Ronald McDonald.
(b) Sneaky creatures.
(c) The farm animals.
(d) Bozo the Clown.

5. When did McDonald's grander carhop drive-in become a teenage hang out?
(a) The mid 1960s.
(b) The mid 1930s.
(c) The mid 1940s.
(d) The mid 1950s.

Short Answer Questions

1. How many McDonald's did Turner open a year as a result of the successful real estate holdings?

2. What did Sonneborn's idea involve?

3. What business did Kroc first get into?

4. What was Kroc careful and conscious not to do in his franchise world?

5. What did Kroc found in 1952?

(see the answer key)

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