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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. How did Kroc envision the future business of McDonald's?
(a) Locally.
(b) Individually.
(c) As a whole.
(d) Nationally.

2. Which of the following were NOT introduced as new products simultaneously at McDonald's?
(a) The Big Mac.
(b) The Quarter Pounder.
(c) The Egg McMuffin.
(d) The Apple Pie.

3. What does the author compare McDonald's operational system to?
(a) The Air Force.
(b) The Marine Corp.
(c) The Army.
(d) The Navy.

4. What opening became a social event?
(a) The opening of the Big Boy.
(b) The opening of Agates in Waukegan.
(c) The opening of a drive thru service window.
(d) The opening of Wendy's.

5. What region of the US did Kroc have difficulty expanding McDonald's?
(a) The Hamptons.
(b) The Southeast.
(c) The Midwest.
(d) The West Coast.

Short Answer Questions

1. What did Kroc resist profiting from?

2. How did McDonald's reshape the food service industry?

3. Who did Turner rely on during financial pressures?

4. What strategy did Dairy Queen use at its beginning stages of development?

5. Who remained to be the McDonald's spokesman throughout the 1970s?

(see the answer key)

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