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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14,.

Multiple Choice Questions

1. When did Kroc form the McDonald's system?
(a) March 3, 1955.
(b) March 5, 1955.
(c) March 2, 1955.
(d) March 6 1955.

2. Who does the author compare Kroc to in the entrepreneur world?
(a) Carnegie.
(b) Carnegie and Rockefeller.
(c) No one.
(d) Rockefeller.

3. What menu item did McDonald's begin to experiment with in Chapter 6?
(a) French fries.
(b) Fish sandwiches.
(c) Milkshakes.
(d) Apple pies.

4. What did Kroc limit in his business at McDonald's?
(a) Members of his board.
(b) Franchise ownership.
(c) Loss of control.
(d) Employees.

5. What rival chain went out of business in Chapter 6?
(a) Henry's.
(b) Hal's.
(c) Harry's.
(d) Henri'.s

Short Answer Questions

1. How many McDonald's did Turner open a year as a result of the successful real estate holdings?

2. As a result of Kroc's desire to take McDonald's forward, what did he decide to do to expand his restaurant?

3. What did Kroc resist profiting from?

4. What did Kroc want to improve as he focused on building the operating system?

5. Who did Kroc and Sonneborn use as a buffer for communication?

(see the answer key)

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