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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. How did McDonald's solve its identity problem and improve sales in Calfornia?

2. In regards to baseball, Kroc tried to make attending the games:

3. Kroc felt that it was good policy to continue new store development in an economic downturn because:

4. When did Sonnenburn assume this position?

5. Which was not an area of the McDonald's business that Kroc remained active in?

Short Essay Questions

1. Why did Kroc move to California?

2. When McDonald's went public, what was the share price that the stock opened at?

3. Why did McDonald's introduce the Filet-O-Fish sandwich?

4. What is Kroc's philosophy regarding money?

5. What was the MiniMac concept?

6. Who was Jane Dobbins Green?

7. Kroc applied some of his experience with promotions to baseball. What were some of these things?

8. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

9. What was the biggest area of disagreement between Sonnenburn and Kroc?

10. What did Kroc do when the McDonald brothers refused to sell their original San Bernadino location?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Why was California consider to be a unique state so much so that Kroc moved there? What made California different than other states?

Essay Topic 2

The decision made during the early years of a business are usually crucial. What kinds of decisions did Ray Kroc make during the first two years that determined the path the business would take in terms of kind of business, management, location, etc.? Select one such decision and discuss its significance.

Essay Topic 3

The Kroc Foundation had made many charitable contributions to many causes. What is the benefit of a foundation? Why was Kroc at first opposed to establishing one? What made him change his mind?

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