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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Which position did Ray Kroc hold in the corporation?

2. Who did Kroc name as president?

3. Which of the following was not a part of McDonald's programs in the 1970s?

4. How does Kroc describe McDonald's?

5. How many states were in the west coast region?

Short Essay Questions

1. Who was Jane Dobbins Green?

2. After Fred Turner became president, what functions did Kroc perform for McDonald's?

3. What resulted in the Sonnenburn camp and the Kroc camp?

4. When McDonald's went public, what was the share price that the stock opened at?

5. Why does Harry Sonnenburn resign the first time?

6. How did Kroc deal with the suppliers?

7. What was the MiniMac concept?

8. What philosophy regarding customer satisfaction did Kroc apply to baseball?

9. What did Kroc do when the McDonald brothers refused to sell their original San Bernadino location?

10. Why did Kroc move to California?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss the selling techniques of Ray Kroc. Why is it important to sell yourself first? What does Kroc mean by this and how did he practice this?

Essay Topic 2

Kroc viewed McDonald's and new product development as capitalism in action. Comment on this statement using examples from the book. What does he mean by capitalism in action? Do you agree with him?

Essay Topic 3

What are Kroc's views on education? Why does he refuse to provide funding to colleges with liberal arts programs? What kind of program must a college have in order to receive a donation from Kroc? Do you agree with his reasoning?

(see the answer keys)

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