View a FREE sample

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Filet-O-Fish became a regular part of the menu in:

2. One of the biggest problems in California was with:

3. Why was Kroc as interested in California?

4. Why did McDonalds introduce the Filet-O-Fish sandwich?

5. Why couldn't McDonalds find a suitable partner for a merger?

Short Essay Questions

1. What is Kroc's philosophy regarding money?

2. Why does Harry Sonnenburn resign the first time?

3. How did Kroc deal with the suppliers?

4. After Fred Turner became president, what functions did Kroc perform for McDonald's?

5. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

6. Why was McDonald's considering going public?

7. Why did McDonald's introduce the Filet-O-Fish sandwich?

8. Why did Kroc decide to buyout the McDonald brothers?

9. What was the biggest area of disagreement between Sonnenburn and Kroc?

10. How was the buyout of the McDonald brothers financed?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Kroc viewed McDonald's and new product development as capitalism in action. Comment on this statement using examples from the book. What does he mean by capitalism in action? Do you agree with him?

Essay Topic 2

Why was California consider to be a unique state so much so that Kroc moved there? What made California different than other states?

Essay Topic 3

How did Kroc make his visions for McDonald's into reality? He remained active with the corporation after Fred Turner became president. What were his principal functions? How did he contribute to McDonald's growth?

(see the answer keys)

This section contains 664 words (approx. 3 pages at 300 words per page) View a FREE sample