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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Which of the following was not a part of McDonald's programs in the 1970s?

2. In exchange for the loan, McDonald's would:

3. What did Kroc do at the first home game of the 1974 season?

4. As a result of the exclusive licensing agreement, McDonalds:

5. Where was Hamburger University located?

Short Essay Questions

1. Why does Harry Sonnenburn resign the first time?

2. Why was McDonald's considering going public?

3. What does Kroc describe as the most fulfilling function in his job?

4. How did Kroc deal with the suppliers?

5. What resulted in the Sonnenburn camp and the Kroc camp?

6. Why did Kroc decide to buyout the McDonald brothers?

7. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

8. What is Kroc's philosophy regarding money?

9. How did Kroc view the price increase?

10. When McDonald's went public, what was the share price that the stock opened at?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Kroc's business ideas gave many people the chance to have good lives. Some even became millionaires. What, according to Kroc, is the most important factor in being successful at McDonald's? Why?

Essay Topic 2

Ray Kroc became involved in the McDonald's venture rather late in his life. Why did he do it? How does this relate to his philosophy?

Essay Topic 3

Why was California consider to be a unique state so much so that Kroc moved there? What made California different than other states?

(see the answer keys)

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