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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Which was not an area of the McDonald's business that Kroc remained active in?

2. What problems did McDonalds face in the Washington DC area that Kroc resolved?

3. As a result of the exclusive licensing agreement, McDonalds:

4. Filet-O-Fish became a regular part of the menu in:

5. Kroc, with McDonald offices in Chicago and Los Angeles,:

Short Essay Questions

1. What was the biggest area of disagreement between Sonnenburn and Kroc?

2. What philosophy regarding customer satisfaction did Kroc apply to baseball?

3. Kroc applied some of his experience with promotions to baseball. What were some of these things?

4. Who was Jane Dobbins Green?

5. How did Kroc deal with the suppliers?

6. What resulted in the Sonnenburn camp and the Kroc camp?

7. After Fred Turner became president, what functions did Kroc perform for McDonald's?

8. How did Kroc view the price increase?

9. Why does Harry Sonnenburn resign the first time?

10. How did Kroc handle in management duties in 1963?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The Kroc Foundation had made many charitable contributions to many causes. What is the benefit of a foundation? Why was Kroc at first opposed to establishing one? What made him change his mind?

Essay Topic 2

Explain the difference between publicly held and privately held companies. What were the benefits of going public? How did Kroc, Sonnenburn and Martino benefit?

Essay Topic 3

Kroc viewed McDonald's and new product development as capitalism in action. Comment on this statement using examples from the book. What does he mean by capitalism in action? Do you agree with him?

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