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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. The new design of McDonald buildings included:

2. What is Kroc's theory about size of stores and growth?

3. What is The Monotony Index, formulated by Luigi Salvenschi?

4. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:

5. Kroc felt that it was good policy to continue new store development in an economic downturn because:

Short Essay Questions

1. Why did Kroc decide to buyout the McDonald brothers?

2. When McDonald's went public, what was the share price that the stock opened at?

3. What is Kroc's philosophy regarding money?

4. Why does Harry Sonnenburn resign the first time?

5. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

6. Kroc applied some of his experience with promotions to baseball. What were some of these things?

7. How did Kroc deal with the suppliers?

8. How was the buyout of the McDonald brothers financed?

9. What does Kroc describe as the most fulfilling function in his job?

10. Why didn't Kroc make Fred Turner president right after Harry resigned? Why did he want the position himself for one year?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

What are Kroc's views on education? Why does he refuse to provide funding to colleges with liberal arts programs? What kind of program must a college have in order to receive a donation from Kroc? Do you agree with his reasoning?

Essay Topic 2

Explain the McDonald's franchising process? What are the benefits of having a McDonald's franchise over opening your own restaurant? Why?

Essay Topic 3

How did Kroc make his visions for McDonald's into reality? He remained active with the corporation after Fred Turner became president. What were his principal functions? How did he contribute to McDonald's growth?

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