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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Where does Kroc decide he is going at the end of the chapter?

2. What did Kroc do with the baseball park non-player staff?

3. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:

4. Where was Hamburger University located?

5. What new rule was made because of Kroc's action at the first home game?

Short Essay Questions

1. Who was Jane Dobbins Green?

2. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

3. After Fred Turner became president, what functions did Kroc perform for McDonald's?

4. Why did Kroc decide to buyout the McDonald brothers?

5. Why did McDonald's introduce the Filet-O-Fish sandwich?

6. When McDonald's went public, what was the share price that the stock opened at?

7. Kroc applied some of his experience with promotions to baseball. What were some of these things?

8. How did Kroc handle in management duties in 1963?

9. When Kroc meets Joni Smith, what does he want her to do?

10. What did Kroc do when the McDonald brothers refused to sell their original San Bernadino location?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Why did McDonald's establish Hamburger University? What is the value of training programs? How does this affect the workers?

Essay Topic 2

Discuss the selling techniques of Ray Kroc. Why is it important to sell yourself first? What does Kroc mean by this and how did he practice this?

Essay Topic 3

What would you consider to be the traits of an entrepreneur? Which of these traits did Kroc possess? How did they prepare him for his career?

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This section contains 633 words (approx. 3 pages at 300 words per page) View a FREE sample