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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Kroc told sportswriters that he estimated it would take how long to rebuild the team?

2. In granting franchises, McDonald gives preference to:

3. The major reason why Kroc wanted to end the association with the McDonald brothers was:

4. The McDonald's people referred to the Bristol group as:

5. Which was not an area of the McDonald's business that Kroc remained active in?

Short Essay Questions

1. After Fred Turner became president, what functions did Kroc perform for McDonald's?

2. Why was McDonald's considering going public?

3. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

4. What was the biggest area of disagreement between Sonnenburn and Kroc?

5. What is Kroc's philosophy regarding money?

6. What philosophy regarding customer satisfaction did Kroc apply to baseball?

7. Why did Kroc purchase professional sports teams?

8. Why did Kroc move to California?

9. When Kroc meets Joni Smith, what does he want her to do?

10. Kroc applied some of his experience with promotions to baseball. What were some of these things?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Explain the difference between publicly held and privately held companies. What were the benefits of going public? How did Kroc, Sonnenburn and Martino benefit?

Essay Topic 2

What is the relationship between risk and happiness? Is it possible to be happy without taking risks? Why or why not? Do you agree with Kroc's philosophy?

Essay Topic 3

The decision made during the early years of a business are usually crucial. What kinds of decisions did Ray Kroc make during the first two years that determined the path the business would take in terms of kind of business, management, location, etc.? Select one such decision and discuss its significance.

(see the answer keys)

This section contains 705 words (approx. 3 pages at 300 words per page) View a FREE sample