View a FREE sample

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. When did McDonald's actually pay off the loan?

2. How did McDonald's solve its identity problem and improve sales in Calfornia?

3. Who did Kroc name as president?

4. What did it cost McDonalds to buyout the exclusive licensing agreement?

5. How did Ray Kroc meet Jane Dobbins Green?

Short Essay Questions

1. Why did Kroc purchase professional sports teams?

2. When Kroc meets Joni Smith, what does he want her to do?

3. Why did Kroc move to California?

4. How did Kroc view the price increase?

5. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

6. Kroc applied some of his experience with promotions to baseball. What were some of these things?

7. Why didn't Kroc make Fred Turner president right after Harry resigned? Why did he want the position himself for one year?

8. How did Kroc deal with the suppliers?

9. After Fred Turner became president, what functions did Kroc perform for McDonald's?

10. Why does Harry Sonnenburn resign the first time?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The decision made during the early years of a business are usually crucial. What kinds of decisions did Ray Kroc make during the first two years that determined the path the business would take in terms of kind of business, management, location, etc.? Select one such decision and discuss its significance.

Essay Topic 2

Why was California consider to be a unique state so much so that Kroc moved there? What made California different than other states?

Essay Topic 3

Explain the difference between publicly held and privately held companies. What were the benefits of going public? How did Kroc, Sonnenburn and Martino benefit?

(see the answer keys)

This section contains 642 words (approx. 3 pages at 300 words per page) View a FREE sample