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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Which was not an area of the McDonald's business that Kroc remained active in?

2. Which position did Ray Kroc hold in the corporation?

3. Why did McDonalds introduce the Filet-O-Fish sandwich?

4. One of the biggest problems in California was with:

5. Kroc felt that it was good policy to continue new store development in an economic downturn because:

Short Essay Questions

1. Why did McDonald's introduce the Filet-O-Fish sandwich?

2. When Kroc meets Joni Smith, what does he want her to do?

3. What does Kroc describe as the most fulfilling function in his job?

4. Kroc applied some of his experience with promotions to baseball. What were some of these things?

5. Why does Harry Sonnenburn resign the first time?

6. Why did Kroc decide to buyout the McDonald brothers?

7. How did Kroc handle in management duties in 1963?

8. How did Kroc deal with the suppliers?

9. Why did Kroc move to California?

10. Why did Kroc purchase professional sports teams?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Explain the McDonald's franchising process? What are the benefits of having a McDonald's franchise over opening your own restaurant? Why?

Essay Topic 2

Kroc's business ideas gave many people the chance to have good lives. Some even became millionaires. What, according to Kroc, is the most important factor in being successful at McDonald's? Why?

Essay Topic 3

How did Kroc make his visions for McDonald's into reality? He remained active with the corporation after Fred Turner became president. What were his principal functions? How did he contribute to McDonald's growth?

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