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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Which was not an area of the McDonald's business that Kroc remained active in?

2. Under Fred Turner's leadership, McDonalds:

3. One of the biggest problems in California was with:

4. Which of the following was not a part of McDonald's programs in the 1970s?

5. The new design of McDonald buildings included:

Short Essay Questions

1. What does Kroc describe as the most fulfilling function in his job?

2. Why did McDonald's introduce the Filet-O-Fish sandwich?

3. Why did Kroc decide to buyout the McDonald brothers?

4. When McDonald's went public, what was the share price that the stock opened at?

5. When Kroc meets Joni Smith, what does he want her to do?

6. How did Kroc handle in management duties in 1963?

7. Why was McDonald's considering going public?

8. Why did Kroc purchase professional sports teams?

9. What resulted in the Sonnenburn camp and the Kroc camp?

10. How did Kroc view the price increase?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The Kroc Foundation had made many charitable contributions to many causes. What is the benefit of a foundation? Why was Kroc at first opposed to establishing one? What made him change his mind?

Essay Topic 2

After Harry's resignation, Kroc stayed on as president to implement changes that he felt had to be made. Explain what two of these changes were and why they were made. How did they help prepare McDonald's for the future?

Essay Topic 3

The decision made during the early years of a business are usually crucial. What kinds of decisions did Ray Kroc make during the first two years that determined the path the business would take in terms of kind of business, management, location, etc.? Select one such decision and discuss its significance.

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This section contains 664 words (approx. 3 pages at 300 words per page) View a FREE sample