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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Where was Hamburger University located?

2. Don Lubin described Ray Kroc to Buzzi Bavasi as:

3. The new design of McDonald buildings included:

4. How does Kroc describe McDonald's?

5. Whic position did Harry Sonnenburn hold in the corporation?

Short Essay Questions

1. What was the MiniMac concept?

2. What resulted in the Sonnenburn camp and the Kroc camp?

3. Why did Kroc move to California?

4. What is Kroc's philosophy regarding money?

5. Why didn't Kroc make Fred Turner president right after Harry resigned? Why did he want the position himself for one year?

6. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

7. After Fred Turner became president, what functions did Kroc perform for McDonald's?

8. How did Kroc view the price increase?

9. Why was McDonald's considering going public?

10. What philosophy regarding customer satisfaction did Kroc apply to baseball?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

What are Kroc's views on education? Why does he refuse to provide funding to colleges with liberal arts programs? What kind of program must a college have in order to receive a donation from Kroc? Do you agree with his reasoning?

Essay Topic 2

Ray Kroc became involved in the McDonald's venture rather late in his life. Why did he do it? How does this relate to his philosophy?

Essay Topic 3

Explain the McDonald's franchising process? What are the benefits of having a McDonald's franchise over opening your own restaurant? Why?

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This section contains 612 words (approx. 3 pages at 300 words per page) View a FREE sample