View a FREE sample

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Which of the following was not a part of McDonald's programs in the 1970s?

2. As a result of the exclusive licensing agreement, McDonalds:

3. What was Harry Sonnenburn involved in at this time?

4. What McDonald's management philosophy did Kroc apply to baseball?

5. The issues that resulted in Harry Sonnenburn's resignation was:

Short Essay Questions

1. Why does Harry Sonnenburn resign the first time?

2. How did Kroc deal with the suppliers?

3. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

4. What is Kroc's philosophy regarding money?

5. How was the buyout of the McDonald brothers financed?

6. When McDonald's went public, what was the share price that the stock opened at?

7. How did Kroc handle in management duties in 1963?

8. Why didn't Kroc make Fred Turner president right after Harry resigned? Why did he want the position himself for one year?

9. When Kroc meets Joni Smith, what does he want her to do?

10. Why did Kroc purchase professional sports teams?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

After Harry's resignation, Kroc stayed on as president to implement changes that he felt had to be made. Explain what two of these changes were and why they were made. How did they help prepare McDonald's for the future?

Essay Topic 2

What are Kroc's views on education? Why does he refuse to provide funding to colleges with liberal arts programs? What kind of program must a college have in order to receive a donation from Kroc? Do you agree with his reasoning?

Essay Topic 3

Ray Kroc went from being Danny Daydreamer to being a multimillionaire. In what ways does McDonald reflect Kroc's dreams and philosophies even though it took its toll on his personal life? Is there a value to being a dreamer?

(see the answer keys)

This section contains 715 words (approx. 3 pages at 300 words per page) View a FREE sample