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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. How did the Big Mac become a menu item?

2. After marrying Joni and giving the Beverly Hills house to Jane, the Kroc's:

3. What was June Martino's nickname?

4. Kroc told sportswriters that he estimated it would take how long to rebuild the team?

5. What is Kroc's theory about size of stores and growth?

Short Essay Questions

1. Why was McDonald's considering going public?

2. When Kroc meets Joni Smith, what does he want her to do?

3. Why didn't Kroc make Fred Turner president right after Harry resigned? Why did he want the position himself for one year?

4. What was the MiniMac concept?

5. How did Kroc handle in management duties in 1963?

6. What did Kroc do when the McDonald brothers refused to sell their original San Bernadino location?

7. How was the buyout of the McDonald brothers financed?

8. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

9. Why does Harry Sonnenburn resign the first time?

10. When McDonald's went public, what was the share price that the stock opened at?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

What is the relationship between risk and happiness? Is it possible to be happy without taking risks? Why or why not? Do you agree with Kroc's philosophy?

Essay Topic 2

Explain the McDonald's franchising process? What are the benefits of having a McDonald's franchise over opening your own restaurant? Why?

Essay Topic 3

Kroc comments that he views McDonald's changing in response to social and economic changes in society. What does he mean by this? Use examples of such changes in your answer.

(see the answer keys)

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