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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Why did McDonalds have low volume in California?

2. Which was not an area of the McDonald's business that Kroc remained active in?

3. What price did the McDonald brothers demand?

4. How did the Big Mac become a menu item?

5. What was Harry Sonnenburn involved in at this time?

Short Essay Questions

1. Why did McDonald's introduce the Filet-O-Fish sandwich?

2. How did Kroc handle in management duties in 1963?

3. What was the biggest area of disagreement between Sonnenburn and Kroc?

4. How did Kroc deal with the suppliers?

5. Who was Jane Dobbins Green?

6. What is Kroc's philosophy regarding money?

7. What philosophy regarding customer satisfaction did Kroc apply to baseball?

8. Why did Kroc move to California?

9. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

10. How did Kroc view the price increase?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Kroc's business ideas gave many people the chance to have good lives. Some even became millionaires. What, according to Kroc, is the most important factor in being successful at McDonald's? Why?

Essay Topic 2

What does it mean to say that the McDonald brothers pioneered the fast food restaurant business? In what way did they do this? What are the characteristics of the fast food business?

Essay Topic 3

Kroc comments that he views McDonald's changing in response to social and economic changes in society. What does he mean by this? Use examples of such changes in your answer.

(see the answer keys)

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