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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What problem was unique to California suppliers?

2. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:

3. After Harry left McDonalds, he:

4. Kroc, with McDonald offices in Chicago and Los Angeles,:

5. What is The Monotony Index, formulated by Luigi Salvenschi?

Short Essay Questions

1. How was the buyout of the McDonald brothers financed?

2. Why did Kroc decide to buyout the McDonald brothers?

3. What did Kroc do when the McDonald brothers refused to sell their original San Bernadino location?

4. How did Kroc handle in management duties in 1963?

5. When Kroc meets Joni Smith, what does he want her to do?

6. Why does Harry Sonnenburn resign the first time?

7. After Fred Turner became president, what functions did Kroc perform for McDonald's?

8. When McDonald's went public, what was the share price that the stock opened at?

9. Why didn't Kroc make Fred Turner president right after Harry resigned? Why did he want the position himself for one year?

10. What was the MiniMac concept?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Kroc comments that he views McDonald's changing in response to social and economic changes in society. What does he mean by this? Use examples of such changes in your answer.

Essay Topic 2

The Kroc Foundation had made many charitable contributions to many causes. What is the benefit of a foundation? Why was Kroc at first opposed to establishing one? What made him change his mind?

Essay Topic 3

Ray Kroc became involved in the McDonald's venture rather late in his life. Why did he do it? How does this relate to his philosophy?

(see the answer keys)

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