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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Why did McDonalds have low volume in California?

2. Kroc felt that it was good policy to continue new store development in an economic downturn because:

3. When McDonalds went public, what was the initial offering price of the stock?

4. The major reason why Kroc wanted to end the association with the McDonald brothers was:

5. Why was Kroc as interested in California?

Short Essay Questions

1. How did Kroc view the price increase?

2. What resulted in the Sonnenburn camp and the Kroc camp?

3. How did Kroc handle in management duties in 1963?

4. Why did Kroc move to California?

5. When McDonald's went public, what was the share price that the stock opened at?

6. Who was Jane Dobbins Green?

7. What does Kroc describe as the most fulfilling function in his job?

8. How was the buyout of the McDonald brothers financed?

9. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

10. What is Kroc's philosophy regarding money?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Why was California consider to be a unique state so much so that Kroc moved there? What made California different than other states?

Essay Topic 2

What is Kroc's simple philosophy? Explain, relating it to your own life. Do you think it is a good philosophy? Why or Why not?

Essay Topic 3

Kroc comments that he views McDonald's changing in response to social and economic changes in society. What does he mean by this? Use examples of such changes in your answer.

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