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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11.

Multiple Choice Questions

1. What was Kroc responsible for having introduced at Price Castle?
(a) Hot dogs.
(b) Hamburgers.
(c) French fries.
(d) Milk shakes.

2. When did Sonnenburn assume this position?
(a) 1965.
(b) 1959.
(c) 1960.
(d) 1957.

3. Why was Kroc as interested in California?
(a) The state had a potential equal to almost the rest of the US market.
(b) The McDonald brothers lived there.
(c) He wanted to get away from Chicago.
(d) It was the site of the original McDonald brothers stores.

4. In high school, Ray worked at:
(a) Western Union.
(b) Kresge.
(c) His uncle's drug store and soda fountain.
(d) Woolworth.

5. What was Kroc's net worth in 1959?
(a) $100,000.
(b) $90,000.
(c) $50,000.
(d) $250,000.

Short Answer Questions

1. What is the word that Kroc used to describe his feelings at this time?

2. How many items were being sold by McDonald restaurants at this time?

3. Ray Kroc met Bill Veeck:

4. Kroc hired Harry Sonnenburn to handle:

5. Why did McDonalds have low volume in California?

(see the answer key)

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