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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11.

Multiple Choice Questions

1. What is Kroc's theory in fighting the competition?
(a) To increase advertising.
(b) Stress strengths.
(c) To rely on governments and the courts.
(d) To lower prices.

2. What was June Martino's nickname?
(a) The Gentle Lady.
(b) The Business Lady.
(c) Snoopy.
(d) The Vice-President of Equilibrium.

3. Why did the Kroc's return to Chicago from Miami?
(a) Ray lost his job.
(b) Ethel was homesick.
(c) Ray received a good job offer in Chicago.
(d) Ray's mother was sick.

4. What concept did Kroc promote when selling paper cups?
(a) Less clean-up.
(b) Lower breakage.
(c) Carry-out business.
(d) Lower staffing.

5. Why was Kroc as interested in California?
(a) He wanted to get away from Chicago.
(b) The state had a potential equal to almost the rest of the US market.
(c) The McDonald brothers lived there.
(d) It was the site of the original McDonald brothers stores.

Short Answer Questions

1. How long did it take Kroc to straighten out the problems in California?

2. Kroc found the 1927-37 period exciting because of:

3. What does Kroc feel is required to make money?

4. Where was the first McOpCo Store?

5. How did McDonalds manage to borrow $1.5 million from three insurance companies?

(see the answer key)

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