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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11.

Multiple Choice Questions

1. A phrenologist's report on a four year old Ray Kroc predicted that he would:
(a) Become a coprorate executive.
(b) Work in the good service industry.
(c) Die at an early age.
(d) Was inconclusive.

2. Why was Kroc as interested in California?
(a) It was the site of the original McDonald brothers stores.
(b) The McDonald brothers lived there.
(c) The state had a potential equal to almost the rest of the US market.
(d) He wanted to get away from Chicago.

3. What was Kroc's net worth in 1959?
(a) $50,000.
(b) $90,000.
(c) $250,000.
(d) $100,000.

4. How long did it take Kroc to straighten out the problems in California?
(a) Eighteen months.
(b) Three weeks.
(c) Three years.
(d) Six months.

5. Which product did Ralph Sullivan pioneer?
(a) The hot fudge sundae.
(b) A milk shake made with frozen milk.
(c) The Multimixer.
(d) A revolutionary new paper cup.

Short Answer Questions

1. What kind of lease did the franchises have?

2. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:

3. A common practice among California suppliers was:

4. Who invented the Multimixer?

5. Kroc and his advisors wanted McDonald's to be known:

(see the answer key)

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