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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11.

Multiple Choice Questions

1. A common practice among California suppliers was:
(a) Refusal to negotiate.
(b) Poor service.
(c) Poor quality.
(d) Kickbacks in exchange for exclusive contracts.

2. During World War I, Ray:
(a) Was rejected.
(b) Joined as an ambulance driver.
(c) Stayed home.
(d) Stayed in school.

3. Ray Kroc was born and raised in:
(a) Oak Park, Illinois.
(b) Los Angeles, California.
(c) New York City.
(d) Miami, Florida.

4. What does Kroc describe as 'the most joyous kind of executive experience'?
(a) Watching the brand name become known.
(b) Watching his creation grow as the result of good decision making.
(c) Making money.
(d) Making important decisions.

5. In 1960, McDonald's opened the first company built store in:
(a) Torrence, California.
(b) Chicago, Illinois.
(c) San Diego, California.
(d) Columbus, Ohio.

Short Answer Questions

1. Kroc went to Florida in 1925:

2. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:

3. What is Kroc's theory in fighting the competition?

4. What product did Kroc try to sell but failed at?

5. The effects of the purchasing system Kroc devised was to:

(see the answer key)

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