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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11.

Multiple Choice Questions

1. What concept did Kroc promote when selling paper cups?
(a) Lower staffing.
(b) Lower breakage.
(c) Carry-out business.
(d) Less clean-up.

2. What product did Kroc try to sell but failed at?
(a) Encyclopedias.
(b) Food service machines.
(c) Multimixers.
(d) The Fold-a-Nook.

3. Why did the Kroc's return to Chicago from Miami?
(a) Ethel was homesick.
(b) Ray's mother was sick.
(c) Ray lost his job.
(d) Ray received a good job offer in Chicago.

4. The first business Ray opened was:
(a) A talent agency.
(b) A restaurant.
(c) A delivery service.
(d) A music store.

5. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:
(a) Took four days off.
(b) Said he was insulted.
(c) Threatened to quit.
(d) Accepted it.

Short Answer Questions

1. Ray and Ethel married in:

2. The cause of the mechanic's liens was due to:

3. Who did Ray pattern himself after at the age of seventeen?

4. What does Kroc feel is required to make money?

5. Why was Kroc as interested in California?

(see the answer key)

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