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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11.

Multiple Choice Questions

1. Who invented the Multimixer?
(a) John Clark.
(b) Bill Veeck.
(c) Ray Kroc.
(d) Earl Prince.

2. Ray Kroc met Bill Veeck:
(a) At school.
(b) At Wrigley Field.
(c) At Walgreen's.
(d) At a restaurant.

3. What concept did Kroc promote when selling paper cups?
(a) Lower staffing.
(b) Less clean-up.
(c) Lower breakage.
(d) Carry-out business.

4. In high school, Ray worked at:
(a) Woolworth.
(b) His uncle's drug store and soda fountain.
(c) Kresge.
(d) Western Union.

5. While selling paper cups, Ray worked part-time:
(a) As a bartender.
(b) As a janitor.
(c) As a busboy.
(d) Playing the piano.

Short Answer Questions

1. Why was Kroc as interested in California?

2. Why did Ray move to New York?

3. How did McDonald's solve its identity problem and improve sales in Calfornia?

4. Harry Sonnenburn had been a vice president for:

5. How much money did McDonald's have to raise to pay off the mechanic's liens?

(see the answer key)

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