View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11.

Multiple Choice Questions

1. How long did it take Kroc to straighten out the problems in California?
(a) Eighteen months.
(b) Three weeks.
(c) Six months.
(d) Three years.

2. What is Kroc's theory in fighting the competition?
(a) To rely on governments and the courts.
(b) Stress strengths.
(c) To increase advertising.
(d) To lower prices.

3. When did Sonnenburn assume this position?
(a) 1957.
(b) 1959.
(c) 1965.
(d) 1960.

4. In order to marry Ethel, Ray found employment:
(a) Selling stock.
(b) Selling paper cups for Lily Cup company.
(c) At Western Union.
(d) At a speakeasy.

5. What kind of lease did the franchises have?
(a) Yearly lease.
(b) Five year lease.
(c) Ten year lease.
(d) Subordinated lease.

Short Answer Questions

1. How did Ray Kroc meet Jane Dobbins Green?

2. Fred Turner was hired to:

3. In 1960, McDonald's opened the first company built store in:

4. A phrenologist's report on a four year old Ray Kroc predicted that he would:

5. While selling paper cups, Ray worked part-time:

(see the answer key)

This section contains 202 words (approx. 1 page at 300 words per page) View a FREE sample