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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11.

Multiple Choice Questions

1. What concept did Kroc promote when selling paper cups?
(a) Carry-out business.
(b) Lower staffing.
(c) Lower breakage.
(d) Less clean-up.

2. One of the biggest problems in California was with:
(a) Staffing.
(b) Suppliers.
(c) Space requirements.
(d) Real estate.

3. In order to marry Ethel, Ray found employment:
(a) At a speakeasy.
(b) At Western Union.
(c) Selling stock.
(d) Selling paper cups for Lily Cup company.

4. What problem was unique to California suppliers?
(a) They weren't reliable.
(b) They wouldn't negotiate with McDonalds.
(c) Some suppliers wouldn't deal with McDonalds.
(d) They formed suppliers cartels.

5. What is Kroc's theory in fighting the competition?
(a) To increase advertising.
(b) To lower prices.
(c) Stress strengths.
(d) To rely on governments and the courts.

Short Answer Questions

1. The cause of the mechanic's liens was due to:

2. What does Kroc feel is required to make money?

3. During World War I, Ray:

4. What was the purpose of the Franchise Realty Corporation?

5. What was Kroc's net worth in 1959?

(see the answer key)

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