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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11.

Multiple Choice Questions

1. What does Kroc describe as 'the most joyous kind of executive experience'?
(a) Watching his creation grow as the result of good decision making.
(b) Making important decisions.
(c) Making money.
(d) Watching the brand name become known.

2. Dick Boylan and Bob Ryan secured jobs with McDonalds because of their:
(a) Work for a competitor.
(b) Education.
(c) Impressing Ethel Kroc.
(d) Background of working for the IRS.

3. What is the word that Kroc used to describe his feelings at this time?
(a) Exhilaration.
(b) Fear.
(c) Estragement.
(d) Excitement.

4. Earl Prince wanted Kroc to:
(a) Not contact him.
(b) Cancel his order for cups.
(c) Work for Prince Castle.
(d) Go into business selling Multimixers.

5. When did Sonnenburn assume this position?
(a) 1959.
(b) 1965.
(c) 1960.
(d) 1957.

Short Answer Questions

1. Kroc found the 1927-37 period exciting because of:

2. How old was Kroc when he made his deal with the McDonald brothers?

3. Who did Ray pattern himself after at the age of seventeen?

4. Why did Ray return to Chicago?

5. Who caused the big crisis McDonald's faced because of mechanic's liens?

(see the answer key)

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