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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11.

Multiple Choice Questions

1. Which product did Ralph Sullivan pioneer?
(a) The Multimixer.
(b) The hot fudge sundae.
(c) A revolutionary new paper cup.
(d) A milk shake made with frozen milk.

2. What does Kroc describe as 'the most joyous kind of executive experience'?
(a) Watching the brand name become known.
(b) Making money.
(c) Watching his creation grow as the result of good decision making.
(d) Making important decisions.

3. Kroc feels that people can accomplish:
(a) Nothing without good contracts.
(b) Anything they set their minds to.
(c) Whatever they can afford.
(d) Nothing without money.

4. Kroc's view on taking risks is that risk:
(a) Is to be avoided.
(b) Should be taken cautiously.
(c) Is part of any reasonable business challenge.
(d) He has no view.

5. Ray Kroc was born and raised in:
(a) Los Angeles, California.
(b) Oak Park, Illinois.
(c) Miami, Florida.
(d) New York City.

Short Answer Questions

1. Why did Ray move to New York?

2. The One-In-a-Million was:

3. What function did Clem Bohr fulfill?

4. When did Sonnenburn assume this position?

5. What was Kroc responsible for having introduced at Price Castle?

(see the answer key)

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