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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11.

Multiple Choice Questions

1. Ray's mother earned money by:
(a) Working as a maid.
(b) Giving piano lessons.
(c) Sewing.
(d) Working at Kresge.

2. After the real estate job ended, Ray supported his family by:
(a) Selling vacuum cleaners.
(b) Playing piano in a speakeasy.
(c) Selling encyclopedias.
(d) Working in a restaurant..

3. What problem was unique to California suppliers?
(a) They formed suppliers cartels.
(b) They weren't reliable.
(c) They wouldn't negotiate with McDonalds.
(d) Some suppliers wouldn't deal with McDonalds.

4. What did Ray Kroc have when he returned from California in 1954?
(a) A rejection.
(b) A big order for Multimixers.
(c) A lot of good ideas.
(d) A signed contract with the McDonald brothers.

5. What product did Kroc try to sell but failed at?
(a) The Fold-a-Nook.
(b) Encyclopedias.
(c) Multimixers.
(d) Food service machines.

Short Answer Questions

1. What was Kroc responsible for having introduced at Price Castle?

2. Ray Kroc met Bill Veeck:

3. Sonnenburn began working for a weekly take home salary of:

4. What does Kroc feel is required to make money?

5. What job did Ray hold in the Chicago financial market?

(see the answer key)

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