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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11.

Multiple Choice Questions

1. What problem was unique to California suppliers?
(a) They wouldn't negotiate with McDonalds.
(b) They formed suppliers cartels.
(c) Some suppliers wouldn't deal with McDonalds.
(d) They weren't reliable.

2. Ray's mother earned money by:
(a) Working at Kresge.
(b) Giving piano lessons.
(c) Working as a maid.
(d) Sewing.

3. What concept did Kroc promote when selling paper cups?
(a) Carry-out business.
(b) Lower staffing.
(c) Less clean-up.
(d) Lower breakage.

4. Ray Kroc was born and raised in:
(a) Los Angeles, California.
(b) Miami, Florida.
(c) Oak Park, Illinois.
(d) New York City.

5. What was Kroc's net worth in 1959?
(a) $100,000.
(b) $90,000.
(c) $50,000.
(d) $250,000.

Short Answer Questions

1. Who did Ray pattern himself after at the age of seventeen?

2. When did Sonnenburn assume this position?

3. How did McDonalds manage to borrow $1.5 million from three insurance companies?

4. After the real estate job ended, Ray supported his family by:

5. Ray Kroc met Bill Veeck:

(see the answer key)

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