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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11.

Multiple Choice Questions

1. The One-In-a-Million was:
(a) A new mixing machine.
(b) A sales course.
(c) Kroc's sales strategy.
(d) A Prince Castle milk shake.

2. How did McDonalds manage to borrow $1.5 million from three insurance companies?
(a) By signing guarantees.
(b) By give them managing control.
(c) In exchange for 22.5% of their stock.
(d) By improving their balance sheet.

3. Which product did Ralph Sullivan pioneer?
(a) A milk shake made with frozen milk.
(b) A revolutionary new paper cup.
(c) The Multimixer.
(d) The hot fudge sundae.

4. Kroc told his salesmen that when selling, they had to:
(a) First sell themselves.
(b) Emphasize the good points about the product.
(c) Cut the price.
(d) Lie.

5. During World War I, Ray:
(a) Was rejected.
(b) Stayed in school.
(c) Joined as an ambulance driver.
(d) Stayed home.

Short Answer Questions

1. Where was the first McOpCo Store?

2. Kroc and his staff decided that the best growth path was to:

3. How long did it take Kroc to straighten out the problems in California?

4. How many items were being sold by McDonald restaurants at this time?

5. What did Ray Kroc have when he returned from California in 1954?

(see the answer key)

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