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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How does Kroc describe McDonald's?
(a) An organization of small businessmen.
(b) An organization of loosely affiliated regions.
(c) A conglomerate.
(d) A corporate monolith.

2. The McDonald's people referred to the Bristol group as:
(a) The New York Group.
(b) The Group.
(c) The University Group.
(d) The Twelve Apostles.

3. What did McDonalds do for the first time in January 1961?
(a) Introduced Filet-O-Fish.
(b) Advertised on television.
(c) Lowered prices.
(d) Raised the price of hamburgers.

4. The new design of McDonald buildings included:
(a) Table services.
(b) No golden arches.
(c) Seating room.
(d) Parking lot services.

5. In granting franchises, McDonald gives preference to:
(a) Candidates under the age of forty.
(b) Present operators and McDonald's employees.
(c) Employees of competitors.
(d) Candidates with business school degrees.

Short Answer Questions

1. How did Kroc view prices and price increases?

2. In exchange for the loan, McDonald's would:

3. What other sports team did Ray Kroc purchase?

4. When did McDonald's actually pay off the loan?

5. What is Kroc's theory about size of stores and growth?

Short Essay Questions

1. After Fred Turner became president, what functions did Kroc perform for McDonald's?

2. What does Kroc describe as the most fulfilling function in his job?

3. What is Kroc's philosophy regarding money?

4. When Kroc meets Joni Smith, what does he want her to do?

5. Why does Harry Sonnenburn resign the first time?

6. Why was McDonald's considering going public?

7. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

8. What resulted in the Sonnenburn camp and the Kroc camp?

9. Why did Kroc decide to buyout the McDonald brothers?

10. How did Kroc handle in management duties in 1963?

(see the answer keys)

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