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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. What other sports team did Ray Kroc purchase?
(a) Chicago Blackhawks.
(b) San Diego Mariners.
(c) Chicago Cubs.
(d) Dallas Cowboys.
2. Why was Kroc as interested in California?
(a) The McDonald brothers lived there.
(b) He wanted to get away from Chicago.
(c) It was the site of the original McDonald brothers stores.
(d) The state had a potential equal to almost the rest of the US market.
3. What price did the McDonald brothers demand?
(a) $2 million.
(b) $1.5 million.
(c) $2.7 million.
(d) $1 million.
4. Whic position did Harry Sonnenburn hold in the corporation?
(a) Senior vice president.
(b) President and chief executive officer.
(c) Executive vice president.
(d) Treasurer.
5. Kroc, with McDonald offices in Chicago and Los Angeles,:
(a) Spent two weeks of each month in each city.
(b) Retired.
(c) Stayed in Los Angeles.
(d) Stayed in Chicago.
Short Answer Questions
1. Where does Kroc decide he is going at the end of the chapter?
2. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?
3. When did McDonald's actually pay off the loan?
4. McDonald's faced opposition from some of their operators in the form of:
5. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:
Short Essay Questions
1. Who was Jane Dobbins Green?
2. What did Kroc do when the McDonald brothers refused to sell their original San Bernadino location?
3. How did Kroc view the price increase?
4. What was the MiniMac concept?
5. Why did Kroc move to California?
6. What does Kroc describe as the most fulfilling function in his job?
7. What is Kroc's philosophy regarding money?
8. Kroc applied some of his experience with promotions to baseball. What were some of these things?
9. Why did Kroc purchase professional sports teams?
10. How was the buyout of the McDonald brothers financed?
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This section contains 655 words (approx. 3 pages at 300 words per page) |
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