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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What was June Martino's nickname?
(a) The Gentle Lady.
(b) Snoopy.
(c) The Vice-President of Equilibrium.
(d) The Business Lady.

2. After Harry left McDonalds, he:
(a) Sold his stock.
(b) Retired.
(c) Remained a consultant to the company.
(d) Opened a rival business.

3. Filet-O-Fish became a regular part of the menu in:
(a) 1965.
(b) 1959.
(c) 1962.
(d) 1963.

4. Why couldn't McDonalds find a suitable partner for a merger?
(a) No one was interested.
(b) There was too much mismanagement.
(c) Kroc wasn't interested in merging.
(d) Kroc insisted that McDonalds had to be the surviving company.

5. Kroc fulfilled one of his dreams on March 8, 1969 when he:
(a) Formally retired from McDonalds.
(b) Married Joni.
(c) Set out on a world cruise.
(d) Purchased the Chicago Cubs.

Short Answer Questions

1. What McDonald's management philosophy did Kroc apply to baseball?

2. Which of the following was not one of Kroc's failures?

3. What baseball team did Ray Kroc purchase?

4. The issues that resulted in Harry Sonnenburn's resignation was:

5. How many regions did McDonalds plan to establish?

Short Essay Questions

1. When McDonald's went public, what was the share price that the stock opened at?

2. What is Kroc's philosophy regarding money?

3. What was the MiniMac concept?

4. After Fred Turner became president, what functions did Kroc perform for McDonald's?

5. Kroc applied some of his experience with promotions to baseball. What were some of these things?

6. What resulted in the Sonnenburn camp and the Kroc camp?

7. How did Kroc deal with the suppliers?

8. Why was McDonald's considering going public?

9. Why does Harry Sonnenburn resign the first time?

10. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

(see the answer keys)

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