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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Why did McDonalds introduce the Filet-O-Fish sandwich?
(a) Catholics could not eat meat on Fridays and McDonalds was losing too much business.
(b) Kroc liked fish sandwiches.
(c) Part of normal menu expansion.
(d) Customers were demanding fish sandwiches.

2. What did Kroc do at the first home game of the 1974 season?
(a) He fired the team manager.
(b) He offered free concession to all attendees.
(c) He promised the fans a winning season.
(d) He used the public address system to berate the players for a poor performance.

3. The problems McDonald's eliminated by switching to frozen french fried included all but:
(a) Lifting nine hundred pound bags of potatoes.
(b) Using square boxes.
(c) Blanching the potatoes.
(d) Peeling potatoes.

4. Which of the following was not a part of McDonald's programs in the 1970s?
(a) Minority hiring programs.
(b) Campaign to reduce prices.
(c) Energy consumption programs.
(d) Expansion of Hamburger U.

5. The issues that resulted in Harry Sonnenburn's resignation was:
(a) his insistance on price increases .
(b) His salary demands.
(c) His conservatism in real estate development.
(d) Disagreements over staff promotions.

Short Answer Questions

1. Why did McDonalds have low volume in California?

2. One of the biggest problems in California was with:

3. When McDonalds went public, what was the initial offering price of the stock?

4. A common practice among California suppliers was:

5. Under Fred Turner's leadership, McDonalds:

Short Essay Questions

1. How did Kroc deal with the suppliers?

2. What did Kroc do when the McDonald brothers refused to sell their original San Bernadino location?

3. Why does Harry Sonnenburn resign the first time?

4. Why was McDonald's considering going public?

5. What philosophy regarding customer satisfaction did Kroc apply to baseball?

6. How did Kroc handle in management duties in 1963?

7. Why did Kroc move to California?

8. Who was Jane Dobbins Green?

9. Kroc applied some of his experience with promotions to baseball. What were some of these things?

10. When McDonald's went public, what was the share price that the stock opened at?

(see the answer keys)

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