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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Which position did Ray Kroc hold in the corporation?
(a) Owner.
(b) Chairman.
(c) President.
(d) Chief executive officer.

2. A common practice among California suppliers was:
(a) Poor quality.
(b) Refusal to negotiate.
(c) Poor service.
(d) Kickbacks in exchange for exclusive contracts.

3. Kroc, with McDonald offices in Chicago and Los Angeles,:
(a) Stayed in Los Angeles.
(b) Spent two weeks of each month in each city.
(c) Stayed in Chicago.
(d) Retired.

4. How many states were in the west coast region?
(a) Five.
(b) Ten.
(c) Six.
(d) Fourteen.

5. In granting franchises, McDonald gives preference to:
(a) Candidates under the age of forty.
(b) Employees of competitors.
(c) Candidates with business school degrees.
(d) Present operators and McDonald's employees.

Short Answer Questions

1. How long did it take Kroc to straighten out the problems in California?

2. When did Sonnenburn assume this position?

3. What did McDonalds do for the first time in January 1961?

4. Why did McDonalds introduce the Filet-O-Fish sandwich?

5. What was Harry Sonnenburn involved in at this time?

Short Essay Questions

1. Kroc applied some of his experience with promotions to baseball. What were some of these things?

2. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

3. What resulted in the Sonnenburn camp and the Kroc camp?

4. Why was McDonald's considering going public?

5. Why didn't Kroc make Fred Turner president right after Harry resigned? Why did he want the position himself for one year?

6. What is Kroc's philosophy regarding money?

7. Why did Kroc move to California?

8. What did Kroc do when the McDonald brothers refused to sell their original San Bernadino location?

9. How did Kroc handle in management duties in 1963?

10. What was the MiniMac concept?

(see the answer keys)

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