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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Why did McDonalds introduce the Filet-O-Fish sandwich?
(a) Kroc liked fish sandwiches.
(b) Part of normal menu expansion.
(c) Customers were demanding fish sandwiches.
(d) Catholics could not eat meat on Fridays and McDonalds was losing too much business.

2. After Harry left McDonalds, he:
(a) Remained a consultant to the company.
(b) Sold his stock.
(c) Opened a rival business.
(d) Retired.

3. Kroc felt that it was good policy to continue new store development in an economic downturn because:
(a) They had to follow their plan.
(b) Costs were lower.
(c) They would provide jobs.
(d) They wouldn't experience a financial loss.

4. What problems did McDonalds face in the Washington DC area that Kroc resolved?
(a) Low volume.
(b) Poor management.
(c) Exclusive licensing .
(d) Poor quality.

5. What is The Monotony Index, formulated by Luigi Salvenschi?
(a) Tasks should be rotated so workers don't become bored.
(b) The store must have music or entertainment for customers.
(c) The menu should be varied so customers don't become bored.
(d) The greater the amount of monotony in a town, the better the chances that McDonalds will be successful.

Short Answer Questions

1. What term does Kroc use to describe new product development?

2. How many hamburgers had McDonalds sold by July 1966?

3. After Ray married Jane, they sold the Woodland Hills house and:

4. How does Kroc describe McDonald's?

5. The issues that resulted in Harry Sonnenburn's resignation was:

Short Essay Questions

1. After Fred Turner became president, what functions did Kroc perform for McDonald's?

2. Why did Kroc decide to buyout the McDonald brothers?

3. When McDonald's went public, what was the share price that the stock opened at?

4. How did Kroc deal with the suppliers?

5. What is Kroc's philosophy regarding money?

6. What did Kroc do when the McDonald brothers refused to sell their original San Bernadino location?

7. How was the buyout of the McDonald brothers financed?

8. What does Kroc describe as the most fulfilling function in his job?

9. What resulted in the Sonnenburn camp and the Kroc camp?

10. How did Kroc handle in management duties in 1963?

(see the answer keys)

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