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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Which was not an area of the McDonald's business that Kroc remained active in?
(a) None of the above.
(b) Acquisition of new properties.
(c) Human resources.
(d) New product development.

2. In regards to baseball, Kroc tried to make attending the games:
(a) None of the above.
(b) A money making event.
(c) A more pleasant experience.
(d) A dining experience.

3. The new design of McDonald buildings included:
(a) Parking lot services.
(b) Seating room.
(c) Table services.
(d) No golden arches.

4. How did Ray Kroc meet Jane Dobbins Green?
(a) Introduction by mutual friends.
(b) At a McDonald's store.
(c) At a John Wayne premier.
(d) At a party.

5. Why did McDonalds introduce the Filet-O-Fish sandwich?
(a) Kroc liked fish sandwiches.
(b) Part of normal menu expansion.
(c) Customers were demanding fish sandwiches.
(d) Catholics could not eat meat on Fridays and McDonalds was losing too much business.

Short Answer Questions

1. McDonald's faced opposition from some of their operators in the form of:

2. Whic position did Harry Sonnenburn hold in the corporation?

3. What price did the McDonald brothers demand?

4. Kroc told sportswriters that he estimated it would take how long to rebuild the team?

5. Which position did Ray Kroc hold in the corporation?

Short Essay Questions

1. Why did Kroc move to California?

2. How did Kroc view the price increase?

3. What philosophy regarding customer satisfaction did Kroc apply to baseball?

4. What did Kroc do when the McDonald brothers refused to sell their original San Bernadino location?

5. After Fred Turner became president, what functions did Kroc perform for McDonald's?

6. Kroc applied some of his experience with promotions to baseball. What were some of these things?

7. What was the biggest area of disagreement between Sonnenburn and Kroc?

8. Why was McDonald's considering going public?

9. When Kroc meets Joni Smith, what does he want her to do?

10. What resulted in the Sonnenburn camp and the Kroc camp?

(see the answer keys)

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