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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How long did it take Kroc to straighten out the problems in California?
(a) Six months.
(b) Eighteen months.
(c) Three weeks.
(d) Three years.

2. What was June Martino's nickname?
(a) Snoopy.
(b) The Business Lady.
(c) The Vice-President of Equilibrium.
(d) The Gentle Lady.

3. Kroc fulfilled one of his dreams on March 8, 1969 when he:
(a) Married Joni.
(b) Set out on a world cruise.
(c) Purchased the Chicago Cubs.
(d) Formally retired from McDonalds.

4. McDonald's faced opposition from some of their operators in the form of:
(a) The McDonald's Operators Association.
(b) Court cases.
(c) Strikes.
(d) Boycotts.

5. When McDonalds went public, what was the initial offering price of the stock?
(a) $35.
(b) $18.
(c) $22.50.
(d) $25.

Short Answer Questions

1. After Ray married Jane, they sold the Woodland Hills house and:

2. Kroc assumed the title of president for one year after Harry resigned because he:

3. Which was not an area of the McDonald's business that Kroc remained active in?

4. The man who helped arrange the financing for the buyout was:

5. How does Kroc describe McDonald's?

Short Essay Questions

1. Why does Harry Sonnenburn resign the first time?

2. What is Kroc's philosophy regarding money?

3. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

4. Why did Kroc decide to buyout the McDonald brothers?

5. Why did McDonald's introduce the Filet-O-Fish sandwich?

6. Why was McDonald's considering going public?

7. After Fred Turner became president, what functions did Kroc perform for McDonald's?

8. Why didn't Kroc make Fred Turner president right after Harry resigned? Why did he want the position himself for one year?

9. How did Kroc view the price increase?

10. What was the biggest area of disagreement between Sonnenburn and Kroc?

(see the answer keys)

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