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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Kroc told sportswriters that he estimated it would take how long to rebuild the team?
(a) Three years.
(b) Five years.
(c) No rebuilding was necessary.
(d) One year.

2. After Harry left McDonalds, he:
(a) Sold his stock.
(b) Retired.
(c) Remained a consultant to the company.
(d) Opened a rival business.

3. When did Sonnenburn assume this position?
(a) 1965.
(b) 1960.
(c) 1959.
(d) 1957.

4. What problems did McDonalds face in the Washington DC area that Kroc resolved?
(a) Exclusive licensing .
(b) Poor quality.
(c) Poor management.
(d) Low volume.

5. Kroc, with McDonald offices in Chicago and Los Angeles,:
(a) Stayed in Chicago.
(b) Spent two weeks of each month in each city.
(c) Stayed in Los Angeles.
(d) Retired.

Short Answer Questions

1. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?

2. In granting franchises, McDonald gives preference to:

3. What other sports team did Ray Kroc purchase?

4. Don Lubin described Ray Kroc to Buzzi Bavasi as:

5. What was Harry Sonnenburn involved in at this time?

Short Essay Questions

1. How did Kroc deal with the suppliers?

2. Who was Jane Dobbins Green?

3. After Fred Turner became president, what functions did Kroc perform for McDonald's?

4. When Kroc meets Joni Smith, what does he want her to do?

5. Why didn't Kroc make Fred Turner president right after Harry resigned? Why did he want the position himself for one year?

6. Why does Harry Sonnenburn resign the first time?

7. Why did Kroc move to California?

8. How was the buyout of the McDonald brothers financed?

9. How did Kroc handle in management duties in 1963?

10. Why was McDonald's considering going public?

(see the answer keys)

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