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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. When did Sonnenburn assume this position?
(a) 1960.
(b) 1957.
(c) 1959.
(d) 1965.

2. How did Ray Kroc meet Jane Dobbins Green?
(a) At a John Wayne premier.
(b) At a party.
(c) At a McDonald's store.
(d) Introduction by mutual friends.

3. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:
(a) Bad publicity.
(b) No cash flow.
(c) Limited growth.
(d) Mismanagement.

4. Kroc fulfilled one of his dreams on March 8, 1969 when he:
(a) Set out on a world cruise.
(b) Formally retired from McDonalds.
(c) Married Joni.
(d) Purchased the Chicago Cubs.

5. After marrying Joni and giving the Beverly Hills house to Jane, the Kroc's:
(a) Bought another house in Beverly Hills.
(b) Moved to his Southern California ranch.
(c) Lived on his Yacht.
(d) Moved to Chicago.

Short Answer Questions

1. Where was Hamburger University located?

2. What McDonald's management philosophy did Kroc apply to baseball?

3. In exchange for the loan, McDonald's would:

4. How did McDonald's solve its identity problem and improve sales in Calfornia?

5. As a result of the exclusive licensing agreement, McDonalds:

Short Essay Questions

1. Why did Kroc move to California?

2. Kroc applied some of his experience with promotions to baseball. What were some of these things?

3. Why didn't Kroc make Fred Turner president right after Harry resigned? Why did he want the position himself for one year?

4. Why did Kroc decide to buyout the McDonald brothers?

5. Why did McDonald's introduce the Filet-O-Fish sandwich?

6. How did Kroc view the price increase?

7. What does Kroc describe as the most fulfilling function in his job?

8. Why did Kroc purchase professional sports teams?

9. What resulted in the Sonnenburn camp and the Kroc camp?

10. Why does Harry Sonnenburn resign the first time?

(see the answer keys)

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