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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. After marrying Joni and giving the Beverly Hills house to Jane, the Kroc's:
(a) Moved to his Southern California ranch.
(b) Lived on his Yacht.
(c) Moved to Chicago.
(d) Bought another house in Beverly Hills.

2. The man who helped arrange the financing for the buyout was:
(a) John Gosnell.
(b) Fred Fideli.
(c) John Bristol.
(d) Clem Bohr.

3. Kroc, with McDonald offices in Chicago and Los Angeles,:
(a) Stayed in Los Angeles.
(b) Spent two weeks of each month in each city.
(c) Stayed in Chicago.
(d) Retired.

4. What was June Martino's nickname?
(a) The Vice-President of Equilibrium.
(b) Snoopy.
(c) The Gentle Lady.
(d) The Business Lady.

5. When did McDonald's project they would payoff the loan?
(a) 2000.
(b) 1991.
(c) 1969.
(d) 1983.

Short Answer Questions

1. What did Kroc do at the first home game of the 1974 season?

2. The McDonald's people referred to the Bristol group as:

3. Approximately how much did the Twelve Apostles make from the deal?

4. Why did McDonalds introduce the Filet-O-Fish sandwich?

5. Why were people wearing chef's hats given free admission to the park the day?

Short Essay Questions

1. What did Kroc do when the McDonald brothers refused to sell their original San Bernadino location?

2. How did Kroc deal with the suppliers?

3. Why did Kroc purchase professional sports teams?

4. Why does Harry Sonnenburn resign the first time?

5. When McDonald's went public, what was the share price that the stock opened at?

6. What is Kroc's philosophy regarding money?

7. Why was McDonald's considering going public?

8. What philosophy regarding customer satisfaction did Kroc apply to baseball?

9. How did Kroc view the price increase?

10. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

(see the answer keys)

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