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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Under Fred Turner's leadership, McDonalds:
(a) Raised prices.
(b) Changed their milk shake formula.
(c) Opened stores in Canada.
(d) Dropped the Filet-O-Fish.

2. Which position did Ray Kroc hold in the corporation?
(a) President.
(b) Chairman.
(c) Owner.
(d) Chief executive officer.

3. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:
(a) Mismanagement.
(b) No cash flow.
(c) Limited growth.
(d) Bad publicity.

4. What did McDonalds do for the first time in January 1961?
(a) Advertised on television.
(b) Raised the price of hamburgers.
(c) Introduced Filet-O-Fish.
(d) Lowered prices.

5. Where does Kroc decide he is going at the end of the chapter?
(a) Portland.
(b) Las Vegas.
(c) Florida.
(d) California.

Short Answer Questions

1. What baseball team did Ray Kroc purchase?

2. What, according to Kroc, is the common fallacy about money?

3. Kroc felt that it was good policy to continue new store development in an economic downturn because:

4. Why couldn't McDonalds find a suitable partner for a merger?

5. The man who helped arrange the financing for the buyout was:

Short Essay Questions

1. Why did Kroc decide to buyout the McDonald brothers?

2. What was the biggest area of disagreement between Sonnenburn and Kroc?

3. What does Kroc describe as the most fulfilling function in his job?

4. After Fred Turner became president, what functions did Kroc perform for McDonald's?

5. Why did Kroc purchase professional sports teams?

6. What resulted in the Sonnenburn camp and the Kroc camp?

7. How was the buyout of the McDonald brothers financed?

8. Why was McDonald's considering going public?

9. How did Kroc deal with the suppliers?

10. What was the MiniMac concept?

(see the answer keys)

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