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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Why did McDonalds have low volume in California?
(a) Poor quality.
(b) Other stores undersold them.
(c) McDonald's have no identity in the multitude of drive-ins.
(d) Staffing problems.

2. The man who helped arrange the financing for the buyout was:
(a) John Bristol.
(b) John Gosnell.
(c) Fred Fideli.
(d) Clem Bohr.

3. How does Kroc describe McDonald's?
(a) A corporate monolith.
(b) A conglomerate.
(c) An organization of small businessmen.
(d) An organization of loosely affiliated regions.

4. How many states were in the west coast region?
(a) Five.
(b) Fourteen.
(c) Ten.
(d) Six.

5. Where did Kroc meet Joni Smith?
(a) St. Paul.
(b) Chicago.
(c) New York.
(d) San Bernardino.

Short Answer Questions

1. Where was Hamburger University located?

2. Kroc decided to restructure the company for administrative purposes by:

3. What did Kroc do with the baseball park non-player staff?

4. What did McDonalds do for the first time in January 1961?

5. How did Kroc view prices and price increases?

Short Essay Questions

1. How did Kroc deal with the suppliers?

2. How did Kroc handle in management duties in 1963?

3. Why did McDonald's introduce the Filet-O-Fish sandwich?

4. When Kroc meets Joni Smith, what does he want her to do?

5. What resulted in the Sonnenburn camp and the Kroc camp?

6. Kroc applied some of his experience with promotions to baseball. What were some of these things?

7. Why did Kroc move to California?

8. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

9. How did Kroc view the price increase?

10. What did Kroc do when the McDonald brothers refused to sell their original San Bernadino location?

(see the answer keys)

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