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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. After Harry left McDonalds, he:
(a) Retired.
(b) Remained a consultant to the company.
(c) Sold his stock.
(d) Opened a rival business.

2. What did it cost McDonalds to buyout the exclusive licensing agreement?
(a) $10 million.
(b) $5 million.
(c) $16.5 million.
(d) $8.5 million.

3. The problems McDonald's eliminated by switching to frozen french fried included all but:
(a) Blanching the potatoes.
(b) Using square boxes.
(c) Peeling potatoes.
(d) Lifting nine hundred pound bags of potatoes.

4. In regards to baseball, Kroc tried to make attending the games:
(a) None of the above.
(b) A money making event.
(c) A dining experience.
(d) A more pleasant experience.

5. The major reason why Kroc wanted to end the association with the McDonald brothers was:
(a) They demanded managerial positions.
(b) They refused to sell their San Bernardino store to the corporation.
(c) They interferred too much in company decisions.
(d) Their refusal to alter any of the terms of the original agreement.

Short Answer Questions

1. What baseball team did Ray Kroc purchase?

2. What is Kroc's theory about size of stores and growth?

3. What is The Monotony Index, formulated by Luigi Salvenschi?

4. Why couldn't McDonalds find a suitable partner for a merger?

5. What term does Kroc use to describe new product development?

Short Essay Questions

1. How was the buyout of the McDonald brothers financed?

2. When McDonald's went public, what was the share price that the stock opened at?

3. Why does Kroc describe the introduction of new menu items as examples of capitalism in action?

4. What is Kroc's philosophy regarding money?

5. What was the MiniMac concept?

6. How did Kroc view the price increase?

7. After Fred Turner became president, what functions did Kroc perform for McDonald's?

8. Why does Harry Sonnenburn resign the first time?

9. What resulted in the Sonnenburn camp and the Kroc camp?

10. What was the biggest area of disagreement between Sonnenburn and Kroc?

(see the answer keys)

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