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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What price did the McDonald brothers demand?
(a) $1.5 million.
(b) $1 million.
(c) $2 million.
(d) $2.7 million.

2. Which was not an area of the McDonald's business that Kroc remained active in?
(a) None of the above.
(b) New product development.
(c) Human resources.
(d) Acquisition of new properties.

3. What did Kroc do with the baseball park non-player staff?
(a) Nothing.
(b) Gave them pay increases.
(c) Restructured the management.
(d) Brought in his own people.

4. Why was Kroc as interested in California?
(a) He wanted to get away from Chicago.
(b) The state had a potential equal to almost the rest of the US market.
(c) It was the site of the original McDonald brothers stores.
(d) The McDonald brothers lived there.

5. How does Kroc describe McDonald's?
(a) An organization of small businessmen.
(b) A corporate monolith.
(c) A conglomerate.
(d) An organization of loosely affiliated regions.

Short Answer Questions

1. As a result of the exclusive licensing agreement, McDonalds:

2. After Harry left McDonalds, he:

3. What McDonald's management philosophy did Kroc apply to baseball?

4. The problems McDonald's eliminated by switching to frozen french fried included all but:

5. When did McDonald's project they would payoff the loan?

Short Essay Questions

1. When McDonald's went public, what was the share price that the stock opened at?

2. Kroc applied some of his experience with promotions to baseball. What were some of these things?

3. When Kroc meets Joni Smith, what does he want her to do?

4. What was the biggest area of disagreement between Sonnenburn and Kroc?

5. How did Kroc handle in management duties in 1963?

6. Who was Jane Dobbins Green?

7. Why didn't Kroc make Fred Turner president right after Harry resigned? Why did he want the position himself for one year?

8. Why did Kroc move to California?

9. What does Kroc describe as the most fulfilling function in his job?

10. How did Kroc view the price increase?

(see the answer keys)

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