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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. Under Fred Turner's leadership, McDonalds:
(a) Raised prices.
(b) Dropped the Filet-O-Fish.
(c) Opened stores in Canada.
(d) Changed their milk shake formula.

2. Who were the early McDonald franchises sold to?
(a) Existing restaurants.
(b) Prince Castle.
(c) Lily Tulip customers.
(d) Kroc's golfing friends.

3. When did McDonald's project they would payoff the loan?
(a) 1969.
(b) 1983.
(c) 1991.
(d) 2000.

4. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?
(a) $5,000.
(b) $50,000.
(c) $25,000.
(d) $10,000.

5. What percent of gross sales did Kroc receive from the franchises?
(a) 2%
(b) 1%
(c) 1.9%
(d) 1.5%

Short Answer Questions

1. Kroc's original contact with the McDonald brothers provided that each franchise unit:

2. According to the agreement, Kroc would receive a franchise fee of:

3. What problems did McDonalds face in the Washington DC area that Kroc resolved?

4. How did Kroc resolve the problem of the french fries?

5. What foodstuff provided a problem that had to be resolved at the Des Plaines location?

(see the answer key)

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