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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. When did the Des Plaines McDonald's open?
(a) January, 1956.
(b) January 1, 1955.
(c) April 15, 1955.
(d) Summer, 1955.

2. Kroc's original contact with the McDonald brothers provided that each franchise unit:
(a) Could be designed in any way.
(b) Had to be an exact copy of the original.
(c) Could be designed in any way but had to use the colors of the original.
(d) Ccould not use the McDonald name.

3. The man who helped arrange the financing for the buyout was:
(a) Fred Fideli.
(b) John Gosnell.
(c) John Bristol.
(d) Clem Bohr.

4. Approximately how much did the Twelve Apostles make from the deal?
(a) $5 million.
(b) $6 million.
(c) $9.75 million.
(d) $12 million.

5. What did it cost McDonalds to buyout the exclusive licensing agreement?
(a) $10 million.
(b) $5 million.
(c) $8.5 million.
(d) $16.5 million.

Short Answer Questions

1. Under Fred Turner's leadership, McDonalds:

2. What fixture provided a problem in the Des Plaines location?

3. In exchange for the loan, McDonald's would:

4. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?

5. What foodstuff provided a problem that had to be resolved at the Des Plaines location?

(see the answer key)

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