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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. Where did Kroc meet Joni Smith?
(a) New York.
(b) San Bernardino.
(c) Chicago.
(d) St. Paul.

2. Where did Kroc locate his first franchise?
(a) Downtown Chicago.
(b) Des Plaines, Illinois.
(c) Arlington Heights, Illinois.
(d) Oak Park, Illinois.

3. What price did the McDonald brothers demand?
(a) $2.7 million.
(b) $1 million.
(c) $1.5 million.
(d) $2 million.

4. As a result of the exclusive licensing agreement, McDonalds:
(a) Couldn't open a store in the area.
(b) Lost business to competitors.
(c) Had no say in the management issue.
(d) Received a lower percent of sales.

5. The major reason why Kroc wanted to end the association with the McDonald brothers was:
(a) They demanded managerial positions.
(b) They interferred too much in company decisions.
(c) They refused to sell their San Bernardino store to the corporation.
(d) Their refusal to alter any of the terms of the original agreement.

Short Answer Questions

1. In exchange for the loan, McDonald's would:

2. What percent of gross sales did Kroc receive from the franchises?

3. Who did Kroc name as president?

4. When did McDonald's project they would payoff the loan?

5. What did McDonalds do for the first time in January 1961?

(see the answer key)

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