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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?
(a) Because of union requirements.
(b) There was not enough space.
(c) It was too costly.
(d) Because of differences in climate.

2. What did McDonalds do for the first time in January 1961?
(a) Introduced Filet-O-Fish.
(b) Advertised on television.
(c) Lowered prices.
(d) Raised the price of hamburgers.

3. Where was Hamburger University located?
(a) Des Plaines, Illinois.
(b) Elk Grove Village, Illinois.
(c) Arlington Heights, Illinois.
(d) Chicago, Illinois.

4. According to the agreement, Kroc would receive a franchise fee of:
(a) $250.
(b) $950.
(c) $1,500.
(d) $500.

5. How did Kroc resolve the problem of the french fries?
(a) By double frying them.
(b) He couln't duplicate the fries of the San Bernardino location.
(c) By changing the ingredients.
(d) By changing the brand of oil.

Short Answer Questions

1. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?

2. What problems did McDonalds face in the Washington DC area that Kroc resolved?

3. Under Fred Turner's leadership, McDonalds:

4. Where did Kroc locate his first franchise?

5. What percent of gross sales did Kroc receive from the franchises?

(see the answer key)

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