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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. Approximately how much did the Twelve Apostles make from the deal?
(a) $9.75 million.
(b) $5 million.
(c) $12 million.
(d) $6 million.

2. Where did Kroc locate his first franchise?
(a) Oak Park, Illinois.
(b) Arlington Heights, Illinois.
(c) Downtown Chicago.
(d) Des Plaines, Illinois.

3. The major reason why Kroc wanted to end the association with the McDonald brothers was:
(a) They refused to sell their San Bernardino store to the corporation.
(b) Their refusal to alter any of the terms of the original agreement.
(c) They interferred too much in company decisions.
(d) They demanded managerial positions.

4. What percent of Kroc's share of gross sales did the McDonald brothers receive?
(a) 1%
(b) .1%
(c) .3%
(d) .5%

5. What did it cost McDonalds to buyout the exclusive licensing agreement?
(a) $5 million.
(b) $16.5 million.
(c) $8.5 million.
(d) $10 million.

Short Answer Questions

1. What price did the McDonald brothers demand?

2. Where did Kroc meet Joni Smith?

3. What word does Kroc use to describe Ethel's reaction to his new venture?

4. The McDonald's people referred to the Bristol group as:

5. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?

(see the answer key)

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