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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?
(a) One year.
(b) Three months.
(c) Seven months.
(d) They never achieved their pre-price increase level.

2. What price did the McDonald brothers demand?
(a) $2 million.
(b) $1 million.
(c) $1.5 million.
(d) $2.7 million.

3. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?
(a) $25,000.
(b) $50,000.
(c) $5,000.
(d) $10,000.

4. Who were the early McDonald franchises sold to?
(a) Kroc's golfing friends.
(b) Existing restaurants.
(c) Prince Castle.
(d) Lily Tulip customers.

5. What percent of gross sales did Kroc receive from the franchises?
(a) 2%
(b) 1.5%
(c) 1%
(d) 1.9%

Short Answer Questions

1. When did McDonald's project they would payoff the loan?

2. What word does Kroc use to describe Ethel's reaction to his new venture?

3. According to the agreement, Kroc would receive a franchise fee of:

4. The McDonald's people referred to the Bristol group as:

5. Kroc's original contact with the McDonald brothers provided that each franchise unit:

(see the answer key)

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