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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. What problems did McDonalds face in the Washington DC area that Kroc resolved?
(a) Low volume.
(b) Poor management.
(c) Exclusive licensing .
(d) Poor quality.

2. As a result of the exclusive licensing agreement, McDonalds:
(a) Couldn't open a store in the area.
(b) Received a lower percent of sales.
(c) Had no say in the management issue.
(d) Lost business to competitors.

3. When did the Des Plaines McDonald's open?
(a) April 15, 1955.
(b) January, 1956.
(c) Summer, 1955.
(d) January 1, 1955.

4. Which state pioneered the drive-in food business?
(a) Texas.
(b) California.
(c) Illinois.
(d) Florida.

5. How did Kroc view prices and price increases?
(a) The fifteen cent hamburger price had to be maintained.
(b) Price increases should be tied to the cost of living.
(c) Every penny mattered to the consumer.
(d) McDonald's should charge the highest price the market would bear.

Short Answer Questions

1. What foodstuff provided a problem that had to be resolved at the Des Plaines location?

2. The issues that resulted in Harry Sonnenburn's resignation was:

3. Who did Kroc name as president?

4. When did McDonald's actually pay off the loan?

5. Where does Kroc decide he is going at the end of the chapter?

(see the answer key)

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