View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. Kroc felt that it was good policy to continue new store development in an economic downturn because:
(a) They had to follow their plan.
(b) Costs were lower.
(c) They wouldn't experience a financial loss.
(d) They would provide jobs.

2. Kroc assumed the title of president for one year after Harry resigned because he:
(a) He had no other choice.
(b) He didn't want to share decision making with anyone.
(c) Couldn't find a replacement for Harry.
(d) Wanted to make changes in the organization.

3. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?
(a) He didn't think of it.
(b) He required their expertise.
(c) It was too costly.
(d) It was too complicated.

4. The major reason why Kroc wanted to end the association with the McDonald brothers was:
(a) They demanded managerial positions.
(b) They interferred too much in company decisions.
(c) They refused to sell their San Bernardino store to the corporation.
(d) Their refusal to alter any of the terms of the original agreement.

5. Who did Kroc name as president?
(a) Luigi Salveneschi.
(b) Fred Turner.
(c) Dick Boylan.
(d) June Martino.

Short Answer Questions

1. Where does Kroc decide he is going at the end of the chapter?

2. Drive-in food restaurants came into being in:

3. Who were the early McDonald franchises sold to?

4. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:

5. What problems did McDonalds face in the Washington DC area that Kroc resolved?

(see the answer key)

This section contains 270 words (approx. 1 page at 300 words per page) View a FREE sample