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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?
(a) Seven months.
(b) They never achieved their pre-price increase level.
(c) Three months.
(d) One year.

2. Under Fred Turner's leadership, McDonalds:
(a) Opened stores in Canada.
(b) Dropped the Filet-O-Fish.
(c) Raised prices.
(d) Changed their milk shake formula.

3. While establishing the first McDonald's franchise:
(a) Kroc quit Prince Castle sales.
(b) Kroc worked part-time as a piano player.
(c) Kroc continued to sell Multimixers.
(d) Kroc delegated the work on the franchise to others.

4. In exchange for the loan, McDonald's would:
(a) Pay .5% of gross sales for three periods.
(b) Change their mangement policies.
(c) Give the group a seat on the board.
(d) Yield managerial control until the loan is repaid.

5. What percent of gross sales did Kroc receive from the franchises?
(a) 1.9%
(b) 1%
(c) 2%
(d) 1.5%

Short Answer Questions

1. Who were the early McDonald franchises sold to?

2. How did the McDonald brothers pioneer the fast-food business?

3. The man who helped arrange the financing for the buyout was:

4. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:

5. Where did Kroc meet Joni Smith?

(see the answer key)

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