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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. Where did Kroc meet Joni Smith?
(a) New York.
(b) San Bernardino.
(c) Chicago.
(d) St. Paul.

2. The McDonald's people referred to the Bristol group as:
(a) The Group.
(b) The Twelve Apostles.
(c) The New York Group.
(d) The University Group.

3. The major reason why Kroc wanted to end the association with the McDonald brothers was:
(a) They demanded managerial positions.
(b) Their refusal to alter any of the terms of the original agreement.
(c) They refused to sell their San Bernardino store to the corporation.
(d) They interferred too much in company decisions.

4. What fixture provided a problem in the Des Plaines location?
(a) The oven.
(b) The lights.
(c) The Multimixer.
(d) The furnace.

5. Where did Kroc locate his first franchise?
(a) Des Plaines, Illinois.
(b) Arlington Heights, Illinois.
(c) Downtown Chicago.
(d) Oak Park, Illinois.

Short Answer Questions

1. Where does Kroc decide he is going at the end of the chapter?

2. When did McDonald's project they would payoff the loan?

3. In exchange for the loan, McDonald's would:

4. What word does Kroc use to describe Ethel's reaction to his new venture?

5. How did the McDonald brothers pioneer the fast-food business?

(see the answer key)

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