View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. Who did Kroc name as president?
(a) Fred Turner.
(b) June Martino.
(c) Luigi Salveneschi.
(d) Dick Boylan.

2. Kroc felt that it was good policy to continue new store development in an economic downturn because:
(a) They would provide jobs.
(b) They had to follow their plan.
(c) Costs were lower.
(d) They wouldn't experience a financial loss.

3. The major reason why Kroc wanted to end the association with the McDonald brothers was:
(a) Their refusal to alter any of the terms of the original agreement.
(b) They demanded managerial positions.
(c) They refused to sell their San Bernardino store to the corporation.
(d) They interferred too much in company decisions.

4. What did it cost McDonalds to buyout the exclusive licensing agreement?
(a) $5 million.
(b) $10 million.
(c) $16.5 million.
(d) $8.5 million.

5. What did McDonalds do for the first time in January 1961?
(a) Lowered prices.
(b) Introduced Filet-O-Fish.
(c) Raised the price of hamburgers.
(d) Advertised on television.

Short Answer Questions

1. What fixture provided a problem in the Des Plaines location?

2. How did the McDonald brothers pioneer the fast-food business?

3. Kroc assumed the title of president for one year after Harry resigned because he:

4. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?

5. How did Kroc resolve the problem of the french fries?

(see the answer key)

This section contains 301 words (approx. 2 pages at 300 words per page) View a FREE sample