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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. Where was Hamburger University located?
(a) Elk Grove Village, Illinois.
(b) Arlington Heights, Illinois.
(c) Des Plaines, Illinois.
(d) Chicago, Illinois.

2. What word does Kroc use to describe Ethel's reaction to his new venture?
(a) Excited.
(b) Enthusiastic.
(c) Luke warm.
(d) Incensed.

3. What percent of gross sales did Kroc receive from the franchises?
(a) 1.9%
(b) 1%
(c) 1.5%
(d) 2%

4. In exchange for the loan, McDonald's would:
(a) Pay .5% of gross sales for three periods.
(b) Give the group a seat on the board.
(c) Yield managerial control until the loan is repaid.
(d) Change their mangement policies.

5. What foodstuff provided a problem that had to be resolved at the Des Plaines location?
(a) French fries.
(b) Milk shakes.
(c) Hamburgers.
(d) Coffee.

Short Answer Questions

1. Which state pioneered the drive-in food business?

2. Kroc's original contact with the McDonald brothers provided that each franchise unit:

3. Under Fred Turner's leadership, McDonalds:

4. Who were the early McDonald franchises sold to?

5. What price did the McDonald brothers demand?

(see the answer key)

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