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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:
(a) Bad publicity.
(b) No cash flow.
(c) Mismanagement.
(d) Limited growth.

2. Kroc felt that it was good policy to continue new store development in an economic downturn because:
(a) They had to follow their plan.
(b) Costs were lower.
(c) They would provide jobs.
(d) They wouldn't experience a financial loss.

3. According to the agreement, Kroc would receive a franchise fee of:
(a) $500.
(b) $1,500.
(c) $950.
(d) $250.

4. The McDonald's people referred to the Bristol group as:
(a) The University Group.
(b) The New York Group.
(c) The Group.
(d) The Twelve Apostles.

5. Who did Kroc name as president?
(a) Dick Boylan.
(b) Fred Turner.
(c) Luigi Salveneschi.
(d) June Martino.

Short Answer Questions

1. Who were the early McDonald franchises sold to?

2. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?

3. What did McDonalds do for the first time in January 1961?

4. What percent of gross sales did Kroc receive from the franchises?

5. What foodstuff provided a problem that had to be resolved at the Des Plaines location?

(see the answer key)

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