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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. Kroc assumed the title of president for one year after Harry resigned because he:
(a) Wanted to make changes in the organization.
(b) He had no other choice.
(c) He didn't want to share decision making with anyone.
(d) Couldn't find a replacement for Harry.

2. Who did Kroc name as president?
(a) Dick Boylan.
(b) Luigi Salveneschi.
(c) June Martino.
(d) Fred Turner.

3. Kroc's original contact with the McDonald brothers provided that each franchise unit:
(a) Ccould not use the McDonald name.
(b) Could be designed in any way but had to use the colors of the original.
(c) Could be designed in any way.
(d) Had to be an exact copy of the original.

4. When did McDonald's actually pay off the loan?
(a) 1991.
(b) 1972.
(c) 1969.
(d) 1983.

5. Where did Kroc locate his first franchise?
(a) Downtown Chicago.
(b) Arlington Heights, Illinois.
(c) Oak Park, Illinois.
(d) Des Plaines, Illinois.

Short Answer Questions

1. What price did the McDonald brothers demand?

2. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?

3. What did it cost McDonalds to buyout the exclusive licensing agreement?

4. When did the Des Plaines McDonald's open?

5. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:

(see the answer key)

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