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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. What problems did McDonalds face in the Washington DC area that Kroc resolved?
(a) Low volume.
(b) Poor quality.
(c) Exclusive licensing .
(d) Poor management.

2. Where did Kroc meet Joni Smith?
(a) St. Paul.
(b) Chicago.
(c) San Bernardino.
(d) New York.

3. Which state pioneered the drive-in food business?
(a) Texas.
(b) Florida.
(c) California.
(d) Illinois.

4. What foodstuff provided a problem that had to be resolved at the Des Plaines location?
(a) Coffee.
(b) Milk shakes.
(c) Hamburgers.
(d) French fries.

5. The issues that resulted in Harry Sonnenburn's resignation was:
(a) His salary demands.
(b) His conservatism in real estate development.
(c) Disagreements over staff promotions.
(d) his insistance on price increases .

Short Answer Questions

1. What percent of gross sales did Kroc receive from the franchises?

2. What percent of Kroc's share of gross sales did the McDonald brothers receive?

3. Where did Kroc locate his first franchise?

4. How did Kroc view prices and price increases?

5. The man who helped arrange the financing for the buyout was:

(see the answer key)

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