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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13.

Multiple Choice Questions

1. What percent of gross sales did Kroc receive from the franchises?
(a) 1.9%
(b) 2%
(c) 1%
(d) 1.5%

2. Which state pioneered the drive-in food business?
(a) Florida.
(b) Texas.
(c) Illinois.
(d) California.

3. When did McDonald's actually pay off the loan?
(a) 1969.
(b) 1972.
(c) 1983.
(d) 1991.

4. What did it cost McDonalds to buyout the exclusive licensing agreement?
(a) $16.5 million.
(b) $5 million.
(c) $8.5 million.
(d) $10 million.

5. In exchange for the loan, McDonald's would:
(a) Pay .5% of gross sales for three periods.
(b) Give the group a seat on the board.
(c) Change their mangement policies.
(d) Yield managerial control until the loan is repaid.

Short Answer Questions

1. Kroc assumed the title of president for one year after Harry resigned because he:

2. What price did the McDonald brothers demand?

3. Where did Kroc locate his first franchise?

4. When did McDonald's project they would payoff the loan?

5. Under Fred Turner's leadership, McDonalds:

(see the answer key)

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