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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9.

Multiple Choice Questions

1. Who did Kroc recommend to open restaurants for them?
(a) Kroc himself.
(b) They had no recommendations.
(c) His employer.
(d) They hire a manager.

2. Where did Kroc locate his first franchise?
(a) Oak Park, Illinois.
(b) Downtown Chicago.
(c) Arlington Heights, Illinois.
(d) Des Plaines, Illinois.

3. How did Kroc resolve the problem of the french fries?
(a) By changing the brand of oil.
(b) By changing the ingredients.
(c) By double frying them.
(d) He couln't duplicate the fries of the San Bernardino location.

4. A phrenologist's report on a four year old Ray Kroc predicted that he would:
(a) Die at an early age.
(b) Become a coprorate executive.
(c) Work in the good service industry.
(d) Was inconclusive.

5. Kroc feels that people can accomplish:
(a) Whatever they can afford.
(b) Nothing without good contracts.
(c) Nothing without money.
(d) Anything they set their minds to.

Short Answer Questions

1. Fred Turner was hired to:

2. Kroc told his salesmen that when selling, they had to:

3. Kroc and his advisors wanted McDonald's to be known:

4. Why did Ray move to New York?

5. How did McDonalds manage to borrow $1.5 million from three insurance companies?

(see the answer key)

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