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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9.

Multiple Choice Questions

1. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?
(a) It was too costly.
(b) Because of union requirements.
(c) Because of differences in climate.
(d) There was not enough space.

2. In order to marry Ethel, Ray found employment:
(a) At a speakeasy.
(b) At Western Union.
(c) Selling paper cups for Lily Cup company.
(d) Selling stock.

3. Kroc and his staff decided that the best growth path was to:
(a) Limit franchise sales to maintain high prices.
(b) Own the restaurants themselves.
(c) Open anywhere the franchise buyer wanted.
(d) Select locations and develop the restaurants themselves.

4. Why did the Kroc's return to Chicago from Miami?
(a) Ray received a good job offer in Chicago.
(b) Ray lost his job.
(c) Ethel was homesick.
(d) Ray's mother was sick.

5. What was one of the most successful elements of the McDonald's brothers operation?
(a) French fries.
(b) Shakes.
(c) Soft drinks.
(d) Hamburgers.

Short Answer Questions

1. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?

2. What does Kroc feel is required to make money?

3. Ray and Ethel married in:

4. After the real estate job ended, Ray supported his family by:

5. Ray Kroc was born and raised in:

(see the answer key)

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