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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9.

Multiple Choice Questions

1. Kroc and his advisors wanted McDonald's to be known:
(a) Good service.
(b) For high quality food and uniform methods of preparation.
(c) Flashy surroundings.
(d) Cheap food.

2. Kroc's original contact with the McDonald brothers provided that each franchise unit:
(a) Had to be an exact copy of the original.
(b) Could be designed in any way but had to use the colors of the original.
(c) Ccould not use the McDonald name.
(d) Could be designed in any way.

3. While selling paper cups, Ray worked part-time:
(a) Playing the piano.
(b) As a bartender.
(c) As a janitor.
(d) As a busboy.

4. What product did Kroc try to sell but failed at?
(a) Encyclopedias.
(b) Food service machines.
(c) Multimixers.
(d) The Fold-a-Nook.

5. After the real estate job ended, Ray supported his family by:
(a) Playing piano in a speakeasy.
(b) Selling vacuum cleaners.
(c) Working in a restaurant..
(d) Selling encyclopedias.

Short Answer Questions

1. Harry Sonnenburn had been a vice president for:

2. Who caused the big crisis McDonald's faced because of mechanic's liens?

3. Who did Kroc recommend to open restaurants for them?

4. How did McDonalds manage to borrow $1.5 million from three insurance companies?

5. Ray and Ethel married in:

(see the answer key)

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