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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9.

Multiple Choice Questions

1. According to the agreement, Kroc would receive a franchise fee of:
(a) $1,500.
(b) $250.
(c) $950.
(d) $500.

2. Fred Turner was hired to:
(a) Improve efficiency.
(b) Implement a new purchasing system.
(c) Handle financing.
(d) Help new operators of franchises.

3. Who did Kroc recommend to open restaurants for them?
(a) They had no recommendations.
(b) His employer.
(c) Kroc himself.
(d) They hire a manager.

4. What word does Kroc use to describe Ethel's reaction to his new venture?
(a) Excited.
(b) Luke warm.
(c) Incensed.
(d) Enthusiastic.

5. What concept did Kroc promote when selling paper cups?
(a) Carry-out business.
(b) Less clean-up.
(c) Lower breakage.
(d) Lower staffing.

Short Answer Questions

1. The original McDonald brothers restaurant was located in:

2. Who caused the big crisis McDonald's faced because of mechanic's liens?

3. The effects of the purchasing system Kroc devised was to:

4. While selling paper cups, Ray worked part-time:

5. Which product did Ralph Sullivan pioneer?

(see the answer key)

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