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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9.

Multiple Choice Questions

1. Why did Ray move to New York?
(a) His family moved due to his father's promotion.
(b) Ray was promoted to stock broker.
(c) Better job prospects.
(d) He wanted a change of scene.

2. Kroc found the 1927-37 period exciting because of:
(a) The stock market boom.
(b) The growth of his family.
(c) The building bang.
(d) The growth of the paper cup industry.

3. What product was Kroc selling before forming McDonalds?
(a) Used cars.
(b) Vacuum cleaners.
(c) Multimixer.
(d) Real estate.

4. The original McDonald brothers restaurant was located in:
(a) San Bernadino, California.
(b) Miami, Florida.
(c) Chicago, Illinois.
(d) Detroit, Michigan.

5. What did Ray Kroc have when he returned from California in 1954?
(a) A big order for Multimixers.
(b) A rejection.
(c) A signed contract with the McDonald brothers.
(d) A lot of good ideas.

Short Answer Questions

1. Fred Turner was hired to:

2. What does Kroc describe as 'the most joyous kind of executive experience'?

3. Kroc and his advisors wanted McDonald's to be known:

4. Ray and Ethel married in:

5. During World War I, Ray:

(see the answer key)

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