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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9.

Multiple Choice Questions

1. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?
(a) $10,000.
(b) $50,000.
(c) $5,000.
(d) $25,000.

2. What concept did Kroc promote when selling paper cups?
(a) Less clean-up.
(b) Lower staffing.
(c) Carry-out business.
(d) Lower breakage.

3. Kroc feels that people can accomplish:
(a) Whatever they can afford.
(b) Nothing without money.
(c) Anything they set their minds to.
(d) Nothing without good contracts.

4. Harry Sonnenburn had been a vice president for:
(a) Tastee-Freeze.
(b) Kresge.
(c) Dairy Queen.
(d) Walgreen's.

5. What foodstuff provided a problem that had to be resolved at the Des Plaines location?
(a) Hamburgers.
(b) Milk shakes.
(c) Coffee.
(d) French fries.

Short Answer Questions

1. Kroc views all of the following as McDonald's strengths:

2. What is Kroc's theory in fighting the competition?

3. What does Kroc feel is required to make money?

4. What product did Kroc try to sell but failed at?

5. Why did the brothers refuse Kroc's original offer?

(see the answer key)

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