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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9.

Multiple Choice Questions

1. What did Kroc envision after talking to the McDonald's?
(a) McDonald restaurants across the country.
(b) Recommendations for improvement.
(c) Opening his own chain of restaurants.
(d) An operation that needed improvement.

2. Kroc's original contact with the McDonald brothers provided that each franchise unit:
(a) Could be designed in any way but had to use the colors of the original.
(b) Could be designed in any way.
(c) Ccould not use the McDonald name.
(d) Had to be an exact copy of the original.

3. What was the price of the original McDonald brothers hamburger?
(a) Twenty-five cents.
(b) Ten cents.
(c) Thirty cents.
(d) Fifteen cents.

4. How many items were being sold by McDonald restaurants at this time?
(a) Twelve.
(b) Three.
(c) Six.
(d) Nine.

5. Fred Turner was hired to:
(a) Handle financing.
(b) Implement a new purchasing system.
(c) Help new operators of franchises.
(d) Improve efficiency.

Short Answer Questions

1. How did Ethel feel about Ray going into the Multimixer business?

2. Kroc and his staff decided that the best growth path was to:

3. After the real estate job ended, Ray supported his family by:

4. What was the purpose of the Franchise Realty Corporation?

5. Kroc found the 1927-37 period exciting because of:

(see the answer key)

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