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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9.

Multiple Choice Questions

1. What percent of gross sales did Kroc receive from the franchises?
(a) 2%
(b) 1%
(c) 1.9%
(d) 1.5%

2. Why did Ray move to New York?
(a) Better job prospects.
(b) He wanted a change of scene.
(c) Ray was promoted to stock broker.
(d) His family moved due to his father's promotion.

3. Kroc's original contact with the McDonald brothers provided that each franchise unit:
(a) Had to be an exact copy of the original.
(b) Could be designed in any way.
(c) Ccould not use the McDonald name.
(d) Could be designed in any way but had to use the colors of the original.

4. What was Kroc's net worth in 1959?
(a) $100,000.
(b) $50,000.
(c) $250,000.
(d) $90,000.

5. When did the Des Plaines McDonald's open?
(a) January 1, 1955.
(b) Summer, 1955.
(c) January, 1956.
(d) April 15, 1955.

Short Answer Questions

1. What is Kroc's theory in fighting the competition?

2. McDonalds raised the money to pay the liens by:

3. How much did John Clark want for his share in the Multimixer business?

4. What word does Kroc use to describe Ethel's reaction to his new venture?

5. What did Ray Kroc have when he returned from California in 1954?

(see the answer key)

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