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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9.

Multiple Choice Questions

1. How did Kroc resolve the problem of the french fries?
(a) By double frying them.
(b) By changing the ingredients.
(c) By changing the brand of oil.
(d) He couln't duplicate the fries of the San Bernardino location.

2. Kroc's original contact with the McDonald brothers provided that each franchise unit:
(a) Could be designed in any way.
(b) Ccould not use the McDonald name.
(c) Could be designed in any way but had to use the colors of the original.
(d) Had to be an exact copy of the original.

3. What did Ray Kroc have when he returned from California in 1954?
(a) A signed contract with the McDonald brothers.
(b) A lot of good ideas.
(c) A big order for Multimixers.
(d) A rejection.

4. What function did Clem Bohr fulfill?
(a) Train new employeers.
(b) Develop a financing program.
(c) Finding ideal locations for McDonald's restaurants in different parts of the country.
(d) Develop a purchasing system.

5. What did Kroc do the first time he visited the McDonald brothers?
(a) He talked to the staff.
(b) He sampled all of the goods.
(c) He talked to the customers.
(d) He sat in the parking lot and watched the business.

Short Answer Questions

1. When the McDonald brothers explained their operation, what impressed Kroc?

2. How old was Kroc when he made his deal with the McDonald brothers?

3. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?

4. What was the price of the original McDonald brothers hamburger?

5. How much money did McDonald's have to raise to pay off the mechanic's liens?

(see the answer key)

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