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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9.

Multiple Choice Questions

1. How did the McDonald brothers pioneer the fast-food business?
(a) By going to school and learning new techniques.
(b) By revamping their existing restaurant and providing a limited menu.
(c) They weren't the pioneers of fast-food restaurants.
(d) By buying a new restaurant.

2. A phrenologist's report on a four year old Ray Kroc predicted that he would:
(a) Die at an early age.
(b) Work in the good service industry.
(c) Become a coprorate executive.
(d) Was inconclusive.

3. Kroc told his salesmen that when selling, they had to:
(a) Emphasize the good points about the product.
(b) First sell themselves.
(c) Lie.
(d) Cut the price.

4. What is Kroc's theory in fighting the competition?
(a) To rely on governments and the courts.
(b) To lower prices.
(c) Stress strengths.
(d) To increase advertising.

5. What is the word that Kroc used to describe his feelings at this time?
(a) Excitement.
(b) Estragement.
(c) Fear.
(d) Exhilaration.

Short Answer Questions

1. Kroc hired Harry Sonnenburn to handle:

2. Ray's mother earned money by:

3. How much money did McDonald's have to raise to pay off the mechanic's liens?

4. Ray and Ethel married in:

5. What percent of Kroc's share of gross sales did the McDonald brothers receive?

(see the answer key)

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