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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In 1960, McDonald's opened the first company built store in:
(a) Chicago, Illinois.
(b) Columbus, Ohio.
(c) San Diego, California.
(d) Torrence, California.

2. What was Kroc's biggest paper cup account?
(a) Wrigley Field.
(b) Beatrice Creamery.
(c) Swift.
(d) Walgreen's.

3. How many items were being sold by McDonald restaurants at this time?
(a) Nine.
(b) Six.
(c) Three.
(d) Twelve.

4. Kroc and his staff decided that the best growth path was to:
(a) Own the restaurants themselves.
(b) Limit franchise sales to maintain high prices.
(c) Open anywhere the franchise buyer wanted.
(d) Select locations and develop the restaurants themselves.

5. After the real estate job ended, Ray supported his family by:
(a) Selling vacuum cleaners.
(b) Selling encyclopedias.
(c) Working in a restaurant..
(d) Playing piano in a speakeasy.

6. Kroc's simple philosophy is that:
(a) Life is predetermined.
(b) He has no simple philosophy.
(c) People are responsible for their own problems and happiness.
(d) People are trapped by circumstances.

7. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:
(a) Took four days off.
(b) Said he was insulted.
(c) Threatened to quit.
(d) Accepted it.

8. The first business Ray opened was:
(a) A restaurant.
(b) A music store.
(c) A delivery service.
(d) A talent agency.

9. Kroc went to Florida in 1925:
(a) For a vacation.
(b) Because Ray was fired from Lily.
(c) So Ray could sell real estate.
(d) To avoid the Chicago winter.

10. In order to marry Ethel, Ray found employment:
(a) At Western Union.
(b) Selling paper cups for Lily Cup company.
(c) Selling stock.
(d) At a speakeasy.

11. Sonnenburn began working for a weekly take home salary of:
(a) $125.
(b) $100.
(c) $75.
(d) $150.

12. Where did Kroc locate his first franchise?
(a) Oak Park, Illinois.
(b) Downtown Chicago.
(c) Arlington Heights, Illinois.
(d) Des Plaines, Illinois.

13. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?
(a) Because of union requirements.
(b) There was not enough space.
(c) Because of differences in climate.
(d) It was too costly.

14. What did Kroc envision after talking to the McDonald's?
(a) McDonald restaurants across the country.
(b) An operation that needed improvement.
(c) Recommendations for improvement.
(d) Opening his own chain of restaurants.

15. Why did the Kroc's return to Chicago from Miami?
(a) Ethel was homesick.
(b) Ray's mother was sick.
(c) Ray lost his job.
(d) Ray received a good job offer in Chicago.

Short Answer Questions

1. The One-In-a-Million was:

2. What was the price of the original McDonald brothers hamburger?

3. Which state pioneered the drive-in food business?

4. What percent of Kroc's share of gross sales did the McDonald brothers receive?

5. McDonalds raised the money to pay the liens by:

(see the answer keys)

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