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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What foodstuff provided a problem that had to be resolved at the Des Plaines location?
(a) French fries.
(b) Hamburgers.
(c) Milk shakes.
(d) Coffee.

2. How did Ethel feel about Ray going into the Multimixer business?
(a) She threatened to leave him.
(b) She had no opinion on the subject.
(c) She opposed the idea.
(d) She supported the move.

3. Dick Boylan and Bob Ryan secured jobs with McDonalds because of their:
(a) Background of working for the IRS.
(b) Work for a competitor.
(c) Education.
(d) Impressing Ethel Kroc.

4. Kroc views all of the following as McDonald's strengths:
(a) Convenience.
(b) Value.
(c) Quality.
(d) Service.

5. Ray and Ethel married in:
(a) 1922.
(b) 1920.
(c) 1925.
(d) 1923.

6. What did the McDonald brothers call Kroc?
(a) Mr. Multimixer.
(b) Mr. Kroc.
(c) Ray.
(d) Our salesman.

7. Where was the first McOpCo Store?
(a) Torrence, California.
(b) San Diego, California.
(c) Peoria, Illinois.
(d) Columbus, Ohio.

8. The original McDonald brothers restaurant was located in:
(a) Detroit, Michigan.
(b) Miami, Florida.
(c) San Bernadino, California.
(d) Chicago, Illinois.

9. When did the Des Plaines McDonald's open?
(a) April 15, 1955.
(b) January 1, 1955.
(c) Summer, 1955.
(d) January, 1956.

10. How much did John Clark want for his share in the Multimixer business?
(a) Twenty-five thousand dollars.
(b) Ten thousand dollars.
(c) Sixty-eight thousand dollars.
(d) Fifty thousand dollars.

11. Why did Ray move to New York?
(a) He wanted a change of scene.
(b) His family moved due to his father's promotion.
(c) Better job prospects.
(d) Ray was promoted to stock broker.

12. The first business Ray opened was:
(a) A music store.
(b) A delivery service.
(c) A restaurant.
(d) A talent agency.

13. Kroc's simple philosophy is that:
(a) People are trapped by circumstances.
(b) He has no simple philosophy.
(c) Life is predetermined.
(d) People are responsible for their own problems and happiness.

14. Kroc told his salesmen that when selling, they had to:
(a) Emphasize the good points about the product.
(b) First sell themselves.
(c) Cut the price.
(d) Lie.

15. What did the McDonald brothers have an architect working on?
(a) A new warehouse.
(b) A remodeled restaurant.
(c) A house.
(d) The design for a new drive-in building.

Short Answer Questions

1. According to the agreement, Kroc would receive a franchise fee of:

2. Fred Turner was hired to:

3. What did Kroc propose to the brothers?

4. In 1960, McDonald's opened the first company built store in:

5. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?

(see the answer keys)

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