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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. The original McDonald brothers restaurant was located in:
(a) Chicago, Illinois.
(b) San Bernadino, California.
(c) Miami, Florida.
(d) Detroit, Michigan.

2. What was Kroc's biggest paper cup account?
(a) Walgreen's.
(b) Swift.
(c) Wrigley Field.
(d) Beatrice Creamery.

3. Kroc and his advisors wanted McDonald's to be known:
(a) Cheap food.
(b) Good service.
(c) Flashy surroundings.
(d) For high quality food and uniform methods of preparation.

4. Which product did Ralph Sullivan pioneer?
(a) The hot fudge sundae.
(b) The Multimixer.
(c) A milk shake made with frozen milk.
(d) A revolutionary new paper cup.

5. After the real estate job ended, Ray supported his family by:
(a) Selling vacuum cleaners.
(b) Working in a restaurant..
(c) Playing piano in a speakeasy.
(d) Selling encyclopedias.

6. Where did Kroc locate his first franchise?
(a) Des Plaines, Illinois.
(b) Arlington Heights, Illinois.
(c) Oak Park, Illinois.
(d) Downtown Chicago.

7. When did the Des Plaines McDonald's open?
(a) January, 1956.
(b) January 1, 1955.
(c) April 15, 1955.
(d) Summer, 1955.

8. Dick Boylan and Bob Ryan secured jobs with McDonalds because of their:
(a) Impressing Ethel Kroc.
(b) Work for a competitor.
(c) Background of working for the IRS.
(d) Education.

9. Kroc flew to California:
(a) To view the operation of the McDonald brothers.
(b) To see customers for paper cups.
(c) On a routine sales call.
(d) For a vacation.

10. While selling paper cups, Ray worked part-time:
(a) As a busboy.
(b) Playing the piano.
(c) As a janitor.
(d) As a bartender.

11. What was Kroc's net worth in 1959?
(a) $100,000.
(b) $50,000.
(c) $250,000.
(d) $90,000.

12. How much did John Clark want for his share in the Multimixer business?
(a) Sixty-eight thousand dollars.
(b) Twenty-five thousand dollars.
(c) Fifty thousand dollars.
(d) Ten thousand dollars.

13. Who did Ray pattern himself after at the age of seventeen?
(a) Humphrey Bogart.
(b) Rudolph Valentino.
(c) Clark Gable.
(d) Spencer Tracy.

14. Kroc's simple philosophy is that:
(a) People are responsible for their own problems and happiness.
(b) Life is predetermined.
(c) People are trapped by circumstances.
(d) He has no simple philosophy.

15. Ray's mother earned money by:
(a) Working at Kresge.
(b) Sewing.
(c) Giving piano lessons.
(d) Working as a maid.

Short Answer Questions

1. What percent of gross sales did Kroc receive from the franchises?

2. When the McDonald brothers explained their operation, what impressed Kroc?

3. In order to marry Ethel, Ray found employment:

4. According to the agreement, Kroc would receive a franchise fee of:

5. Harry Sonnenburn had been a vice president for:

(see the answer keys)

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