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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What word does Kroc use to describe Ethel's reaction to his new venture?
(a) Incensed.
(b) Enthusiastic.
(c) Luke warm.
(d) Excited.

2. What did Kroc propose to the brothers?
(a) They purchase more Multimixers.
(b) They sell him their restaurants.
(c) They open a chain of restaurants using his Multimixers.
(d) They introduce new, good items.

3. The One-In-a-Million was:
(a) A new mixing machine.
(b) A sales course.
(c) A Prince Castle milk shake.
(d) Kroc's sales strategy.

4. Kroc found the 1927-37 period exciting because of:
(a) The building bang.
(b) The growth of the paper cup industry.
(c) The stock market boom.
(d) The growth of his family.

5. Why was Kroc impressed with the french fries?
(a) They were cooked in oil that wasn't used for anything but french fries.
(b) They came frozen in packages.
(c) They were cheap.
(d) He wasn't impressed by the french fries.

6. Kroc views all of the following as McDonald's strengths:
(a) Quality.
(b) Value.
(c) Convenience.
(d) Service.

7. During World War I, Ray:
(a) Joined as an ambulance driver.
(b) Stayed in school.
(c) Was rejected.
(d) Stayed home.

8. What did Kroc do the first time he visited the McDonald brothers?
(a) He talked to the staff.
(b) He sat in the parking lot and watched the business.
(c) He talked to the customers.
(d) He sampled all of the goods.

9. Kroc feels that people can accomplish:
(a) Nothing without money.
(b) Whatever they can afford.
(c) Nothing without good contracts.
(d) Anything they set their minds to.

10. What was Kroc responsible for having introduced at Price Castle?
(a) French fries.
(b) Hot dogs.
(c) Hamburgers.
(d) Milk shakes.

11. Which state pioneered the drive-in food business?
(a) California.
(b) Texas.
(c) Illinois.
(d) Florida.

12. Kroc's philosophy regarding opportunity is to:
(a) Ignore opportunities.
(b) Stay with the security of a job.
(c) Carefully sort through opportunities.
(d) Take advantage of every opportunity that presents itself.

13. Harry Sonnenburn had been a vice president for:
(a) Walgreen's.
(b) Tastee-Freeze.
(c) Kresge.
(d) Dairy Queen.

14. Kroc's simple philosophy is that:
(a) People are responsible for their own problems and happiness.
(b) People are trapped by circumstances.
(c) Life is predetermined.
(d) He has no simple philosophy.

15. How much money did McDonald's have to raise to pay off the mechanic's liens?
(a) $250,000.
(b) $1 million.
(c) $400,000.
(d) $125,000.

Short Answer Questions

1. How did Kroc resolve the problem of the french fries?

2. Who invented the Multimixer?

3. What did Kroc envision after talking to the McDonald's?

4. The effects of the purchasing system Kroc devised was to:

5. Kroc told his salesmen that when selling, they had to:

(see the answer keys)

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