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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Ray Kroc was born and raised in:
(a) Los Angeles, California.
(b) Miami, Florida.
(c) New York City.
(d) Oak Park, Illinois.

2. How much money did McDonald's have to raise to pay off the mechanic's liens?
(a) $400,000.
(b) $1 million.
(c) $250,000.
(d) $125,000.

3. How did Ethel feel about Ray going into the Multimixer business?
(a) She threatened to leave him.
(b) She had no opinion on the subject.
(c) She opposed the idea.
(d) She supported the move.

4. What is Kroc's theory in fighting the competition?
(a) Stress strengths.
(b) To increase advertising.
(c) To rely on governments and the courts.
(d) To lower prices.

5. Kroc's philosophy regarding opportunity is to:
(a) Stay with the security of a job.
(b) Ignore opportunities.
(c) Take advantage of every opportunity that presents itself.
(d) Carefully sort through opportunities.

6. When did the Des Plaines McDonald's open?
(a) April 15, 1955.
(b) January, 1956.
(c) January 1, 1955.
(d) Summer, 1955.

7. Where was the first McOpCo Store?
(a) Torrence, California.
(b) Columbus, Ohio.
(c) San Diego, California.
(d) Peoria, Illinois.

8. Why did the Kroc's return to Chicago from Miami?
(a) Ray received a good job offer in Chicago.
(b) Ray's mother was sick.
(c) Ray lost his job.
(d) Ethel was homesick.

9. Who were the early McDonald franchises sold to?
(a) Lily Tulip customers.
(b) Prince Castle.
(c) Kroc's golfing friends.
(d) Existing restaurants.

10. Who did Kroc used to work for?
(a) The state of California.
(b) Hoover Company.
(c) Lily Tulip Cup Company.
(d) Ford Motor Company.

11. Fred Turner was hired to:
(a) Help new operators of franchises.
(b) Improve efficiency.
(c) Handle financing.
(d) Implement a new purchasing system.

12. While selling paper cups, Ray worked part-time:
(a) As a busboy.
(b) Playing the piano.
(c) As a bartender.
(d) As a janitor.

13. How old was Kroc when he made his deal with the McDonald brothers?
(a) Forty-five.
(b) Fifty-two.
(c) Thirty-five.
(d) Forty.

14. Kroc found the 1927-37 period exciting because of:
(a) The growth of his family.
(b) The growth of the paper cup industry.
(c) The building bang.
(d) The stock market boom.

15. What percent of gross sales did Kroc receive from the franchises?
(a) 2%
(b) 1%
(c) 1.9%
(d) 1.5%

Short Answer Questions

1. What does Kroc feel is required to make money?

2. How did McDonalds manage to borrow $1.5 million from three insurance companies?

3. Ray's mother earned money by:

4. In high school, Ray worked at:

5. What function did Clem Bohr fulfill?

(see the answer keys)

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