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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What product did Kroc try to sell but failed at?
(a) Food service machines.
(b) Encyclopedias.
(c) The Fold-a-Nook.
(d) Multimixers.

2. What job did Ray hold in the Chicago financial market?
(a) Stock broker
(b) Runner.
(c) Stock trader.
(d) Board marker.

3. Where was the first McOpCo Store?
(a) Torrence, California.
(b) San Diego, California.
(c) Columbus, Ohio.
(d) Peoria, Illinois.

4. Which state pioneered the drive-in food business?
(a) Texas.
(b) Florida.
(c) California.
(d) Illinois.

5. What did the McDonald brothers call Kroc?
(a) Mr. Multimixer.
(b) Ray.
(c) Mr. Kroc.
(d) Our salesman.

6. Who were the early McDonald franchises sold to?
(a) Lily Tulip customers.
(b) Kroc's golfing friends.
(c) Prince Castle.
(d) Existing restaurants.

7. How did Kroc resolve the problem of the french fries?
(a) By double frying them.
(b) By changing the brand of oil.
(c) He couln't duplicate the fries of the San Bernardino location.
(d) By changing the ingredients.

8. How did the McDonald brothers pioneer the fast-food business?
(a) By revamping their existing restaurant and providing a limited menu.
(b) By going to school and learning new techniques.
(c) They weren't the pioneers of fast-food restaurants.
(d) By buying a new restaurant.

9. What was the price of the original McDonald brothers hamburger?
(a) Fifteen cents.
(b) Thirty cents.
(c) Ten cents.
(d) Twenty-five cents.

10. What did Kroc do the first time he visited the McDonald brothers?
(a) He sat in the parking lot and watched the business.
(b) He talked to the customers.
(c) He talked to the staff.
(d) He sampled all of the goods.

11. What did Ray enjoy most about high school?
(a) English.
(b) Algebra.
(c) History.
(d) Debating.

12. How old was Kroc when he made his deal with the McDonald brothers?
(a) Forty-five.
(b) Fifty-two.
(c) Forty.
(d) Thirty-five.

13. What kind of lease did the franchises have?
(a) Ten year lease.
(b) Yearly lease.
(c) Subordinated lease.
(d) Five year lease.

14. Kroc's view on taking risks is that risk:
(a) Is to be avoided.
(b) Should be taken cautiously.
(c) He has no view.
(d) Is part of any reasonable business challenge.

15. Fred Turner was hired to:
(a) Help new operators of franchises.
(b) Implement a new purchasing system.
(c) Handle financing.
(d) Improve efficiency.

Short Answer Questions

1. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?

2. During World War I, Ray:

3. How much money did McDonald's have to raise to pay off the mechanic's liens?

4. Kroc's philosophy regarding opportunity is to:

5. Kroc and his advisors wanted McDonald's to be known:

(see the answer keys)

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