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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. The One-In-a-Million was:
(a) A sales course.
(b) A Prince Castle milk shake.
(c) A new mixing machine.
(d) Kroc's sales strategy.

2. Which product did Ralph Sullivan pioneer?
(a) A milk shake made with frozen milk.
(b) The Multimixer.
(c) The hot fudge sundae.
(d) A revolutionary new paper cup.

3. When did the Des Plaines McDonald's open?
(a) April 15, 1955.
(b) January, 1956.
(c) January 1, 1955.
(d) Summer, 1955.

4. How did McDonalds manage to borrow $1.5 million from three insurance companies?
(a) By improving their balance sheet.
(b) By give them managing control.
(c) In exchange for 22.5% of their stock.
(d) By signing guarantees.

5. Which state pioneered the drive-in food business?
(a) Texas.
(b) Illinois.
(c) Florida.
(d) California.

6. What did Kroc propose to the brothers?
(a) They introduce new, good items.
(b) They open a chain of restaurants using his Multimixers.
(c) They sell him their restaurants.
(d) They purchase more Multimixers.

7. While selling paper cups, Ray worked part-time:
(a) As a bartender.
(b) Playing the piano.
(c) As a busboy.
(d) As a janitor.

8. Kroc hired Harry Sonnenburn to handle:
(a) Staffing.
(b) Financing.
(c) Sales.
(d) Restaurant development.

9. Kroc told his salesmen that when selling, they had to:
(a) Lie.
(b) Emphasize the good points about the product.
(c) Cut the price.
(d) First sell themselves.

10. Earl Prince wanted Kroc to:
(a) Go into business selling Multimixers.
(b) Cancel his order for cups.
(c) Work for Prince Castle.
(d) Not contact him.

11. What was Kroc responsible for having introduced at Price Castle?
(a) Hot dogs.
(b) French fries.
(c) Hamburgers.
(d) Milk shakes.

12. Kroc views all of the following as McDonald's strengths:
(a) Value.
(b) Convenience.
(c) Quality.
(d) Service.

13. What is the word that Kroc used to describe his feelings at this time?
(a) Estragement.
(b) Fear.
(c) Exhilaration.
(d) Excitement.

14. What was not a part of the original McDonald's menu?
(a) Cheeseburgers.
(b) BLT sandwich.
(c) Hamburgers.
(d) French fries.

15. In 1960, McDonald's opened the first company built store in:
(a) San Diego, California.
(b) Columbus, Ohio.
(c) Chicago, Illinois.
(d) Torrence, California.

Short Answer Questions

1. Who invented the Multimixer?

2. Kroc's simple philosophy is that:

3. After the real estate job ended, Ray supported his family by:

4. Where did Kroc locate his first franchise?

5. Who did Ray pattern himself after at the age of seventeen?

(see the answer keys)

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