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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Ray's mother earned money by:
(a) Sewing.
(b) Working at Kresge.
(c) Working as a maid.
(d) Giving piano lessons.

2. According to the agreement, Kroc would receive a franchise fee of:
(a) $950.
(b) $250.
(c) $500.
(d) $1,500.

3. Where did Kroc locate his first franchise?
(a) Arlington Heights, Illinois.
(b) Oak Park, Illinois.
(c) Downtown Chicago.
(d) Des Plaines, Illinois.

4. How did Ethel feel about Ray going into the Multimixer business?
(a) She supported the move.
(b) She had no opinion on the subject.
(c) She threatened to leave him.
(d) She opposed the idea.

5. Who were the early McDonald franchises sold to?
(a) Existing restaurants.
(b) Lily Tulip customers.
(c) Prince Castle.
(d) Kroc's golfing friends.

6. What was Kroc's net worth in 1959?
(a) $100,000.
(b) $90,000.
(c) $50,000.
(d) $250,000.

7. What was the price of the original McDonald brothers hamburger?
(a) Ten cents.
(b) Fifteen cents.
(c) Twenty-five cents.
(d) Thirty cents.

8. Kroc went to Florida in 1925:
(a) So Ray could sell real estate.
(b) For a vacation.
(c) Because Ray was fired from Lily.
(d) To avoid the Chicago winter.

9. What did Ray Kroc have when he returned from California in 1954?
(a) A signed contract with the McDonald brothers.
(b) A big order for Multimixers.
(c) A lot of good ideas.
(d) A rejection.

10. What kind of lease did the franchises have?
(a) Subordinated lease.
(b) Ten year lease.
(c) Yearly lease.
(d) Five year lease.

11. Kroc's original contact with the McDonald brothers provided that each franchise unit:
(a) Could be designed in any way.
(b) Had to be an exact copy of the original.
(c) Ccould not use the McDonald name.
(d) Could be designed in any way but had to use the colors of the original.

12. Who did Kroc recommend to open restaurants for them?
(a) His employer.
(b) Kroc himself.
(c) They had no recommendations.
(d) They hire a manager.

13. Kroc and his advisors wanted McDonald's to be known:
(a) Flashy surroundings.
(b) Cheap food.
(c) Good service.
(d) For high quality food and uniform methods of preparation.

14. Who caused the big crisis McDonald's faced because of mechanic's liens?
(a) Harry Sonnenburn.
(b) Clem Bohn.
(c) June Martino.
(d) Fred Turner.

15. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?
(a) It was too costly.
(b) Because of union requirements.
(c) Because of differences in climate.
(d) There was not enough space.

Short Answer Questions

1. What function did Clem Bohr fulfill?

2. Kroc found the 1927-37 period exciting because of:

3. Kroc told his salesmen that when selling, they had to:

4. Kroc hired Harry Sonnenburn to handle:

5. How did Kroc resolve the problem of the french fries?

(see the answer keys)

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