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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Which product did Ralph Sullivan pioneer?
(a) The hot fudge sundae.
(b) A milk shake made with frozen milk.
(c) The Multimixer.
(d) A revolutionary new paper cup.

2. Why was Kroc impressed with the french fries?
(a) He wasn't impressed by the french fries.
(b) They came frozen in packages.
(c) They were cheap.
(d) They were cooked in oil that wasn't used for anything but french fries.

3. What is the word that Kroc used to describe his feelings at this time?
(a) Exhilaration.
(b) Fear.
(c) Excitement.
(d) Estragement.

4. After the real estate job ended, Ray supported his family by:
(a) Selling vacuum cleaners.
(b) Playing piano in a speakeasy.
(c) Working in a restaurant..
(d) Selling encyclopedias.

5. Who were the early McDonald franchises sold to?
(a) Lily Tulip customers.
(b) Existing restaurants.
(c) Prince Castle.
(d) Kroc's golfing friends.

6. In 1960, McDonald's opened the first company built store in:
(a) Torrence, California.
(b) Columbus, Ohio.
(c) San Diego, California.
(d) Chicago, Illinois.

7. What did Kroc do the first time he visited the McDonald brothers?
(a) He sat in the parking lot and watched the business.
(b) He talked to the customers.
(c) He talked to the staff.
(d) He sampled all of the goods.

8. What did Ray enjoy most about high school?
(a) Debating.
(b) History.
(c) Algebra.
(d) English.

9. Kroc feels that people can accomplish:
(a) Whatever they can afford.
(b) Nothing without money.
(c) Anything they set their minds to.
(d) Nothing without good contracts.

10. What was one of the most successful elements of the McDonald's brothers operation?
(a) Hamburgers.
(b) French fries.
(c) Shakes.
(d) Soft drinks.

11. Kroc's original contact with the McDonald brothers provided that each franchise unit:
(a) Ccould not use the McDonald name.
(b) Could be designed in any way but had to use the colors of the original.
(c) Had to be an exact copy of the original.
(d) Could be designed in any way.

12. What job did Ray hold in the Chicago financial market?
(a) Board marker.
(b) Stock trader.
(c) Runner.
(d) Stock broker

13. Drive-in food restaurants came into being in:
(a) 1920s.
(b) 1940s.
(c) 1950s.
(d) 1930s.

14. What fixture provided a problem in the Des Plaines location?
(a) The lights.
(b) The furnace.
(c) The Multimixer.
(d) The oven.

15. What function did Clem Bohr fulfill?
(a) Develop a financing program.
(b) Develop a purchasing system.
(c) Train new employeers.
(d) Finding ideal locations for McDonald's restaurants in different parts of the country.

Short Answer Questions

1. Kroc and his advisors wanted McDonald's to be known:

2. Where was the first McOpCo Store?

3. What percent of gross sales did Kroc receive from the franchises?

4. The One-In-a-Million was:

5. In high school, Ray worked at:

(see the answer keys)

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