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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In order to marry Ethel, Ray found employment:
(a) At a speakeasy.
(b) Selling stock.
(c) Selling paper cups for Lily Cup company.
(d) At Western Union.

2. What did the McDonald brothers call Kroc?
(a) Mr. Kroc.
(b) Our salesman.
(c) Mr. Multimixer.
(d) Ray.

3. What did the McDonald brothers have an architect working on?
(a) A remodeled restaurant.
(b) A new warehouse.
(c) The design for a new drive-in building.
(d) A house.

4. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?
(a) It was too complicated.
(b) He required their expertise.
(c) It was too costly.
(d) He didn't think of it.

5. The original McDonald brothers restaurant was located in:
(a) Miami, Florida.
(b) Detroit, Michigan.
(c) Chicago, Illinois.
(d) San Bernadino, California.

6. Kroc's philosophy regarding opportunity is to:
(a) Take advantage of every opportunity that presents itself.
(b) Carefully sort through opportunities.
(c) Ignore opportunities.
(d) Stay with the security of a job.

7. What is the word that Kroc used to describe his feelings at this time?
(a) Estragement.
(b) Fear.
(c) Exhilaration.
(d) Excitement.

8. How did the McDonald brothers pioneer the fast-food business?
(a) They weren't the pioneers of fast-food restaurants.
(b) By buying a new restaurant.
(c) By going to school and learning new techniques.
(d) By revamping their existing restaurant and providing a limited menu.

9. What did Kroc envision after talking to the McDonald's?
(a) McDonald restaurants across the country.
(b) An operation that needed improvement.
(c) Opening his own chain of restaurants.
(d) Recommendations for improvement.

10. What foodstuff provided a problem that had to be resolved at the Des Plaines location?
(a) Milk shakes.
(b) Coffee.
(c) Hamburgers.
(d) French fries.

11. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:
(a) Accepted it.
(b) Threatened to quit.
(c) Said he was insulted.
(d) Took four days off.

12. Why did Ray return to Chicago?
(a) Better job prospects.
(b) His grandmother was ill.
(c) He didn't like New York.
(d) To marry Ethel.

13. Kroc and his advisors wanted McDonald's to be known:
(a) Cheap food.
(b) For high quality food and uniform methods of preparation.
(c) Good service.
(d) Flashy surroundings.

14. What was one of the most successful elements of the McDonald's brothers operation?
(a) Hamburgers.
(b) French fries.
(c) Shakes.
(d) Soft drinks.

15. Harry Sonnenburn had been a vice president for:
(a) Kresge.
(b) Tastee-Freeze.
(c) Dairy Queen.
(d) Walgreen's.

Short Answer Questions

1. The effects of the purchasing system Kroc devised was to:

2. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?

3. The One-In-a-Million was:

4. What was Kroc's biggest paper cup account?

5. Who did Kroc used to work for?

(see the answer keys)

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