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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is Kroc's theory in fighting the competition?
(a) Stress strengths.
(b) To lower prices.
(c) To rely on governments and the courts.
(d) To increase advertising.

2. When the McDonald brothers explained their operation, what impressed Kroc?
(a) Their prices.
(b) They were using his Multimixers.
(c) The simplicity and effectiveness of their system.
(d) The quality of the food.

3. What function did Clem Bohr fulfill?
(a) Finding ideal locations for McDonald's restaurants in different parts of the country.
(b) Train new employeers.
(c) Develop a financing program.
(d) Develop a purchasing system.

4. What was the price of the original McDonald brothers hamburger?
(a) Fifteen cents.
(b) Ten cents.
(c) Twenty-five cents.
(d) Thirty cents.

5. Kroc went to Florida in 1925:
(a) For a vacation.
(b) Because Ray was fired from Lily.
(c) To avoid the Chicago winter.
(d) So Ray could sell real estate.

6. How did the McDonald brothers pioneer the fast-food business?
(a) By going to school and learning new techniques.
(b) By revamping their existing restaurant and providing a limited menu.
(c) They weren't the pioneers of fast-food restaurants.
(d) By buying a new restaurant.

7. Kroc found the 1927-37 period exciting because of:
(a) The stock market boom.
(b) The building bang.
(c) The growth of the paper cup industry.
(d) The growth of his family.

8. Kroc flew to California:
(a) To view the operation of the McDonald brothers.
(b) On a routine sales call.
(c) For a vacation.
(d) To see customers for paper cups.

9. Fred Turner was hired to:
(a) Handle financing.
(b) Implement a new purchasing system.
(c) Help new operators of franchises.
(d) Improve efficiency.

10. How did Kroc resolve the problem of the french fries?
(a) He couln't duplicate the fries of the San Bernardino location.
(b) By changing the ingredients.
(c) By double frying them.
(d) By changing the brand of oil.

11. While selling paper cups, Ray worked part-time:
(a) As a bartender.
(b) Playing the piano.
(c) As a janitor.
(d) As a busboy.

12. Who did Kroc recommend to open restaurants for them?
(a) They hire a manager.
(b) His employer.
(c) Kroc himself.
(d) They had no recommendations.

13. What did Kroc envision after talking to the McDonald's?
(a) Opening his own chain of restaurants.
(b) Recommendations for improvement.
(c) McDonald restaurants across the country.
(d) An operation that needed improvement.

14. What does Kroc describe as 'the most joyous kind of executive experience'?
(a) Watching his creation grow as the result of good decision making.
(b) Watching the brand name become known.
(c) Making money.
(d) Making important decisions.

15. How many items were being sold by McDonald restaurants at this time?
(a) Nine.
(b) Twelve.
(c) Three.
(d) Six.

Short Answer Questions

1. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?

2. Kroc's philosophy regarding opportunity is to:

3. Where was the first McOpCo Store?

4. What was one of the most successful elements of the McDonald's brothers operation?

5. Dick Boylan and Bob Ryan secured jobs with McDonalds because of their:

(see the answer keys)

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