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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Which state pioneered the drive-in food business?
(a) Texas.
(b) California.
(c) Illinois.
(d) Florida.

2. The effects of the purchasing system Kroc devised was to:
(a) Avoid anti-trust problems at a later time.
(b) Allow franchise owners to buy from whomever they wanted.
(c) Raise costs for the franchise owner.
(d) Guarantee profits for Kroc.

3. Ray Kroc met Bill Veeck:
(a) At school.
(b) At Walgreen's.
(c) At a restaurant.
(d) At Wrigley Field.

4. Kroc found the 1927-37 period exciting because of:
(a) The building bang.
(b) The growth of the paper cup industry.
(c) The growth of his family.
(d) The stock market boom.

5. Kroc flew to California:
(a) On a routine sales call.
(b) To view the operation of the McDonald brothers.
(c) For a vacation.
(d) To see customers for paper cups.

6. Dick Boylan and Bob Ryan secured jobs with McDonalds because of their:
(a) Education.
(b) Background of working for the IRS.
(c) Impressing Ethel Kroc.
(d) Work for a competitor.

7. Why was Kroc impressed with the french fries?
(a) They came frozen in packages.
(b) They were cheap.
(c) He wasn't impressed by the french fries.
(d) They were cooked in oil that wasn't used for anything but french fries.

8. Sonnenburn began working for a weekly take home salary of:
(a) $150.
(b) $125.
(c) $100.
(d) $75.

9. Fred Turner was hired to:
(a) Help new operators of franchises.
(b) Handle financing.
(c) Improve efficiency.
(d) Implement a new purchasing system.

10. What was Kroc's biggest paper cup account?
(a) Walgreen's.
(b) Swift.
(c) Beatrice Creamery.
(d) Wrigley Field.

11. What is the word that Kroc used to describe his feelings at this time?
(a) Fear.
(b) Excitement.
(c) Estragement.
(d) Exhilaration.

12. Ray and Ethel married in:
(a) 1923.
(b) 1922.
(c) 1920.
(d) 1925.

13. What was the price of the original McDonald brothers hamburger?
(a) Twenty-five cents.
(b) Fifteen cents.
(c) Thirty cents.
(d) Ten cents.

14. Who invented the Multimixer?
(a) Bill Veeck.
(b) John Clark.
(c) Earl Prince.
(d) Ray Kroc.

15. After the real estate job ended, Ray supported his family by:
(a) Selling vacuum cleaners.
(b) Playing piano in a speakeasy.
(c) Working in a restaurant..
(d) Selling encyclopedias.

Short Answer Questions

1. How did Ethel feel about Ray going into the Multimixer business?

2. While establishing the first McDonald's franchise:

3. What does Kroc describe as 'the most joyous kind of executive experience'?

4. Kroc's original contact with the McDonald brothers provided that each franchise unit:

5. Kroc's simple philosophy is that:

(see the answer keys)

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