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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. What was one of the most successful elements of the McDonald's brothers operation?
(a) Shakes.
(b) Soft drinks.
(c) Hamburgers.
(d) French fries.

2. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?
(a) It was too complicated.
(b) It was too costly.
(c) He didn't think of it.
(d) He required their expertise.

3. Whic position did Harry Sonnenburn hold in the corporation?
(a) Executive vice president.
(b) President and chief executive officer.
(c) Senior vice president.
(d) Treasurer.

4. After Ray married Jane, they sold the Woodland Hills house and:
(a) Moved to Beverly Hills.
(b) Bought a Malibu beach house.
(c) Moved to New York.
(d) Returned to Chicago.

5. What McDonald's management philosophy did Kroc apply to baseball?
(a) The game was all that mattered.
(b) Seat locations needed to be changed.
(c) That customers deserve a quality product or performance for their money.
(d) Fans weren't concerned with quality.

Short Answer Questions

1. The original McDonald brothers restaurant was located in:

2. How did Kroc feel about spending money?

3. Who caused the big crisis McDonald's faced because of mechanic's liens?

4. How many items were being sold by McDonald restaurants at this time?

5. The cause of the mechanic's liens was due to:

(see the answer key)

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