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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. Which position did Ray Kroc hold in the corporation?
(a) Owner.
(b) President.
(c) Chief executive officer.
(d) Chairman.

2. Kroc went to Florida in 1925:
(a) So Ray could sell real estate.
(b) Because Ray was fired from Lily.
(c) For a vacation.
(d) To avoid the Chicago winter.

3. What did Kroc do with the baseball park non-player staff?
(a) Restructured the management.
(b) Nothing.
(c) Gave them pay increases.
(d) Brought in his own people.

4. How long did it take Kroc to straighten out the problems in California?
(a) Six months.
(b) Three weeks.
(c) Eighteen months.
(d) Three years.

5. Who invented the Multimixer?
(a) Ray Kroc.
(b) Earl Prince.
(c) John Clark.
(d) Bill Veeck.

Short Answer Questions

1. What baseball team did Ray Kroc purchase?

2. What was June Martino's nickname?

3. Kroc and his staff decided that the best growth path was to:

4. What McDonald's management philosophy did Kroc apply to baseball?

5. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?

(see the answer key)

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