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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. How did McDonalds manage to borrow $1.5 million from three insurance companies?
(a) By improving their balance sheet.
(b) In exchange for 22.5% of their stock.
(c) By signing guarantees.
(d) By give them managing control.

2. When the McDonald brothers explained their operation, what impressed Kroc?
(a) Their prices.
(b) The simplicity and effectiveness of their system.
(c) The quality of the food.
(d) They were using his Multimixers.

3. What did Ray Kroc have when he returned from California in 1954?
(a) A big order for Multimixers.
(b) A lot of good ideas.
(c) A signed contract with the McDonald brothers.
(d) A rejection.

4. Kroc's simple philosophy is that:
(a) People are trapped by circumstances.
(b) Life is predetermined.
(c) He has no simple philosophy.
(d) People are responsible for their own problems and happiness.

5. After marrying Joni and giving the Beverly Hills house to Jane, the Kroc's:
(a) Moved to Chicago.
(b) Moved to his Southern California ranch.
(c) Lived on his Yacht.
(d) Bought another house in Beverly Hills.

Short Answer Questions

1. When did McDonald's project they would payoff the loan?

2. What product did Kroc try to sell but failed at?

3. In order to marry Ethel, Ray found employment:

4. What foodstuff provided a problem that had to be resolved at the Des Plaines location?

5. Kroc feels that people can accomplish:

(see the answer key)

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