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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. A phrenologist's report on a four year old Ray Kroc predicted that he would:
(a) Was inconclusive.
(b) Become a coprorate executive.
(c) Die at an early age.
(d) Work in the good service industry.

2. What did Kroc do at the first home game of the 1974 season?
(a) He promised the fans a winning season.
(b) He offered free concession to all attendees.
(c) He used the public address system to berate the players for a poor performance.
(d) He fired the team manager.

3. Kroc feels that people can accomplish:
(a) Anything they set their minds to.
(b) Nothing without money.
(c) Whatever they can afford.
(d) Nothing without good contracts.

4. Under Fred Turner's leadership, McDonalds:
(a) Raised prices.
(b) Changed their milk shake formula.
(c) Dropped the Filet-O-Fish.
(d) Opened stores in Canada.

5. Sonnenburn began working for a weekly take home salary of:
(a) $125.
(b) $75.
(c) $150.
(d) $100.

Short Answer Questions

1. What did Ray Kroc have when he returned from California in 1954?

2. Kroc decided to restructure the company for administrative purposes by:

3. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?

4. Kroc's original contact with the McDonald brothers provided that each franchise unit:

5. What is Kroc's theory in fighting the competition?

(see the answer key)

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