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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. Why couldn't McDonalds find a suitable partner for a merger?
(a) No one was interested.
(b) There was too much mismanagement.
(c) Kroc wasn't interested in merging.
(d) Kroc insisted that McDonalds had to be the surviving company.

2. What was the price of the original McDonald brothers hamburger?
(a) Thirty cents.
(b) Ten cents.
(c) Twenty-five cents.
(d) Fifteen cents.

3. What was not a part of the original McDonald's menu?
(a) Hamburgers.
(b) French fries.
(c) Cheeseburgers.
(d) BLT sandwich.

4. Who did Kroc name as president?
(a) Dick Boylan.
(b) Luigi Salveneschi.
(c) Fred Turner.
(d) June Martino.

5. As a result of the exclusive licensing agreement, McDonalds:
(a) Had no say in the management issue.
(b) Lost business to competitors.
(c) Couldn't open a store in the area.
(d) Received a lower percent of sales.

Short Answer Questions

1. Where did Kroc locate his first franchise?

2. What job did Ray hold in the Chicago financial market?

3. What did Kroc propose to the brothers?

4. What does Kroc describe as 'the most joyous kind of executive experience'?

5. Why was Kroc as interested in California?

(see the answer key)

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