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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. Why did Ray return to Chicago?
(a) He didn't like New York.
(b) To marry Ethel.
(c) Better job prospects.
(d) His grandmother was ill.

2. By the time he finished his list of recipients for his birthday donation, what was the total amount?
(a) $2 million.
(b) $7.5 million.
(c) $2.5 million.
(d) $5 million.

3. How does Kroc describe McDonald's?
(a) A conglomerate.
(b) An organization of loosely affiliated regions.
(c) An organization of small businessmen.
(d) A corporate monolith.

4. Kroc's view on taking risks is that risk:
(a) He has no view.
(b) Should be taken cautiously.
(c) Is part of any reasonable business challenge.
(d) Is to be avoided.

5. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:
(a) Mismanagement.
(b) No cash flow.
(c) Limited growth.
(d) Bad publicity.

Short Answer Questions

1. Kroc says the key factor leading to success at McDonald's is:

2. Drive-in food restaurants came into being in:

3. What new rule was made because of Kroc's action at the first home game?

4. A common practice among California suppliers was:

5. What is Kroc's theory about size of stores and growth?

(see the answer key)

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