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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. What did McDonalds do for the first time in January 1961?
(a) Raised the price of hamburgers.
(b) Introduced Filet-O-Fish.
(c) Lowered prices.
(d) Advertised on television.

2. What new rule was made because of Kroc's action at the first home game?
(a) The park must be landscaped according to league requirements.
(b) A limit on the number of promotions.
(c) Only players and game officals can be on the field.
(d) Only the official announcer can use the public address system.

3. Kroc and his staff decided that the best growth path was to:
(a) Select locations and develop the restaurants themselves.
(b) Limit franchise sales to maintain high prices.
(c) Open anywhere the franchise buyer wanted.
(d) Own the restaurants themselves.

4. The effects of the purchasing system Kroc devised was to:
(a) Guarantee profits for Kroc.
(b) Avoid anti-trust problems at a later time.
(c) Raise costs for the franchise owner.
(d) Allow franchise owners to buy from whomever they wanted.

5. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:
(a) Said he was insulted.
(b) Threatened to quit.
(c) Accepted it.
(d) Took four days off.

Short Answer Questions

1. What was June Martino's nickname?

2. The new design of McDonald buildings included:

3. Kroc went to Florida in 1925:

4. What word does Kroc use to describe Ethel's reaction to his new venture?

5. After Harry left McDonalds, he:

(see the answer key)

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