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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. Which of the following was not a part of McDonald's programs in the 1970s?
(a) Campaign to reduce prices.
(b) Energy consumption programs.
(c) Minority hiring programs.
(d) Expansion of Hamburger U.

2. Why did the brothers refuse Kroc's original offer?
(a) They didn't trust him.
(b) They wanted more money.
(c) They didn't have the money.
(d) They were happy with their situation and wanted to enjoy life.

3. Don Lubin described Ray Kroc to Buzzi Bavasi as:
(a) A friend of the baseball commissioner.
(b) No description.
(c) The man who owns seven million shares of McDonalds.
(d) Head of a large sports syndicate.

4. Ray's mother earned money by:
(a) Sewing.
(b) Working at Kresge.
(c) Giving piano lessons.
(d) Working as a maid.

5. During World War I, Ray:
(a) Stayed home.
(b) Was rejected.
(c) Stayed in school.
(d) Joined as an ambulance driver.

Short Answer Questions

1. The McDonald's people referred to the Bristol group as:

2. What did Ray Kroc have when he returned from California in 1954?

3. How did McDonald's solve its identity problem and improve sales in Calfornia?

4. Kroc told his salesmen that when selling, they had to:

5. McDonald's faced opposition from some of their operators in the form of:

(see the answer key)

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