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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. As a result of the exclusive licensing agreement, McDonalds:
(a) Lost business to competitors.
(b) Had no say in the management issue.
(c) Received a lower percent of sales.
(d) Couldn't open a store in the area.

2. Sonnenburn began working for a weekly take home salary of:
(a) $100.
(b) $150.
(c) $75.
(d) $125.

3. What was Kroc's net worth in 1959?
(a) $250,000.
(b) $100,000.
(c) $90,000.
(d) $50,000.

4. How did Kroc feel about spending money?
(a) He spent money on whatever he wanted.
(b) He donated to any charity that made a request.
(c) He believed in spending his money in useful ways.
(d) He didn't believe in charitable donations.

5. Why did Kroc agree to establish the foundation?
(a) To benefit medical research.
(b) He had no heirs.
(c) He needed a tax shelter.
(d) Public pressure.

Short Answer Questions

1. Why couldn't McDonalds find a suitable partner for a merger?

2. What was the price of the original McDonald brothers hamburger?

3. Fred Turner was hired to:

4. What did Kroc do the first time he visited the McDonald brothers?

5. What percent of gross sales did Kroc receive from the franchises?

(see the answer key)

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