View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. The issues that resulted in Harry Sonnenburn's resignation was:
(a) his insistance on price increases .
(b) His salary demands.
(c) Disagreements over staff promotions.
(d) His conservatism in real estate development.

2. How many states were in the west coast region?
(a) Six.
(b) Fourteen.
(c) Ten.
(d) Five.

3. How did Kroc feel about spending money?
(a) He believed in spending his money in useful ways.
(b) He spent money on whatever he wanted.
(c) He didn't believe in charitable donations.
(d) He donated to any charity that made a request.

4. How did the McDonald brothers pioneer the fast-food business?
(a) By going to school and learning new techniques.
(b) By buying a new restaurant.
(c) They weren't the pioneers of fast-food restaurants.
(d) By revamping their existing restaurant and providing a limited menu.

5. Kroc's philosophy regarding opportunity is to:
(a) Ignore opportunities.
(b) Carefully sort through opportunities.
(c) Take advantage of every opportunity that presents itself.
(d) Stay with the security of a job.

Short Answer Questions

1. What did Kroc do with the baseball park non-player staff?

2. What, according to Kroc, is the common fallacy about money?

3. Who did Ray pattern himself after at the age of seventeen?

4. What function did Clem Bohr fulfill?

5. Who caused the big crisis McDonald's faced because of mechanic's liens?

(see the answer key)

This section contains 262 words (approx. 1 page at 300 words per page) View a FREE sample