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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. Kroc says the key factor leading to success at McDonald's is:
(a) Education.
(b) Determination.
(c) Money.
(d) Experience.

2. What is The Monotony Index, formulated by Luigi Salvenschi?
(a) The menu should be varied so customers don't become bored.
(b) The store must have music or entertainment for customers.
(c) Tasks should be rotated so workers don't become bored.
(d) The greater the amount of monotony in a town, the better the chances that McDonalds will be successful.

3. Where did Kroc meet Joni Smith?
(a) St. Paul.
(b) New York.
(c) Chicago.
(d) San Bernardino.

4. What did Kroc do the first time he visited the McDonald brothers?
(a) He sampled all of the goods.
(b) He talked to the customers.
(c) He sat in the parking lot and watched the business.
(d) He talked to the staff.

5. Kroc views all of the following as McDonald's strengths:
(a) Service.
(b) Quality.
(c) Value.
(d) Convenience.

Short Answer Questions

1. Kroc hired Harry Sonnenburn to handle:

2. Kroc assumed the title of president for one year after Harry resigned because he:

3. Which of the following was not a part of McDonald's programs in the 1970s?

4. What did Kroc do with the baseball park non-player staff?

5. What kind of lease did the franchises have?

(see the answer key)

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