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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. The new design of McDonald buildings included:
(a) Seating room.
(b) Table services.
(c) No golden arches.
(d) Parking lot services.

2. Kroc, with McDonald offices in Chicago and Los Angeles,:
(a) Retired.
(b) Stayed in Chicago.
(c) Stayed in Los Angeles.
(d) Spent two weeks of each month in each city.

3. What term does Kroc use to describe new product development?
(a) Capitalism in action.
(b) The menu is limited to his favorite dishes.
(c) The domain of the operators.
(d) The response of customer demands.

4. The first business Ray opened was:
(a) A delivery service.
(b) A music store.
(c) A talent agency.
(d) A restaurant.

5. Kroc and his staff decided that the best growth path was to:
(a) Own the restaurants themselves.
(b) Select locations and develop the restaurants themselves.
(c) Limit franchise sales to maintain high prices.
(d) Open anywhere the franchise buyer wanted.

Short Answer Questions

1. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?

2. Why did the Kroc's return to Chicago from Miami?

3. Who invented the Multimixer?

4. How did the Big Mac become a menu item?

5. Why were people wearing chef's hats given free admission to the park the day?

(see the answer key)

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