View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16.

Multiple Choice Questions

1. What word does Kroc use to describe Ethel's reaction to his new venture?
(a) Luke warm.
(b) Incensed.
(c) Enthusiastic.
(d) Excited.

2. The issues that resulted in Harry Sonnenburn's resignation was:
(a) His salary demands.
(b) his insistance on price increases .
(c) Disagreements over staff promotions.
(d) His conservatism in real estate development.

3. Kroc and his staff decided that the best growth path was to:
(a) Select locations and develop the restaurants themselves.
(b) Open anywhere the franchise buyer wanted.
(c) Limit franchise sales to maintain high prices.
(d) Own the restaurants themselves.

4. Why couldn't McDonalds find a suitable partner for a merger?
(a) Kroc insisted that McDonalds had to be the surviving company.
(b) No one was interested.
(c) There was too much mismanagement.
(d) Kroc wasn't interested in merging.

5. How did Kroc view prices and price increases?
(a) The fifteen cent hamburger price had to be maintained.
(b) Every penny mattered to the consumer.
(c) Price increases should be tied to the cost of living.
(d) McDonald's should charge the highest price the market would bear.

Short Answer Questions

1. Kroc went to Florida in 1925:

2. What did Ray enjoy most about high school?

3. Kroc's original contact with the McDonald brothers provided that each franchise unit:

4. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:

5. What did McDonalds do for the first time in January 1961?

(see the answer key)

This section contains 300 words (approx. 1 page at 300 words per page) View a FREE sample