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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4 and Chapter 5.

Multiple Choice Questions

1. What did Kroc do the first time he visited the McDonald brothers?
(a) He sat in the parking lot and watched the business.
(b) He talked to the customers.
(c) He talked to the staff.
(d) He sampled all of the goods.

2. What was not a part of the original McDonald's menu?
(a) French fries.
(b) Cheeseburgers.
(c) BLT sandwich.
(d) Hamburgers.

3. The first business Ray opened was:
(a) A restaurant.
(b) A delivery service.
(c) A music store.
(d) A talent agency.

4. Kroc found the 1927-37 period exciting because of:
(a) The stock market boom.
(b) The growth of his family.
(c) The building bang.
(d) The growth of the paper cup industry.

5. Kroc went to Florida in 1925:
(a) So Ray could sell real estate.
(b) For a vacation.
(c) Because Ray was fired from Lily.
(d) To avoid the Chicago winter.

Short Answer Questions

1. Why did Ray move to New York?

2. Who did Ray pattern himself after at the age of seventeen?

3. Kroc feels that people can accomplish:

4. What did the McDonald brothers call Kroc?

5. What was one of the most successful elements of the McDonald's brothers operation?

(see the answer key)

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