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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4 and Chapter 5.

Multiple Choice Questions

1. What did Kroc propose to the brothers?
(a) They open a chain of restaurants using his Multimixers.
(b) They sell him their restaurants.
(c) They introduce new, good items.
(d) They purchase more Multimixers.

2. Who did Ray pattern himself after at the age of seventeen?
(a) Humphrey Bogart.
(b) Clark Gable.
(c) Spencer Tracy.
(d) Rudolph Valentino.

3. What product was Kroc selling before forming McDonalds?
(a) Multimixer.
(b) Vacuum cleaners.
(c) Used cars.
(d) Real estate.

4. What concept did Kroc promote when selling paper cups?
(a) Lower staffing.
(b) Carry-out business.
(c) Less clean-up.
(d) Lower breakage.

5. In high school, Ray worked at:
(a) Kresge.
(b) Woolworth.
(c) Western Union.
(d) His uncle's drug store and soda fountain.

Short Answer Questions

1. Kroc flew to California:

2. Why did Ray return to Chicago?

3. Which product did Ralph Sullivan pioneer?

4. How much did John Clark want for his share in the Multimixer business?

5. Ray Kroc was born and raised in:

(see the answer key)

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