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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4 and Chapter 5.

Multiple Choice Questions

1. Kroc told his salesmen that when selling, they had to:
(a) Emphasize the good points about the product.
(b) First sell themselves.
(c) Cut the price.
(d) Lie.

2. Which product did Ralph Sullivan pioneer?
(a) The hot fudge sundae.
(b) The Multimixer.
(c) A revolutionary new paper cup.
(d) A milk shake made with frozen milk.

3. What was Kroc's biggest paper cup account?
(a) Beatrice Creamery.
(b) Wrigley Field.
(c) Swift.
(d) Walgreen's.

4. Why did the brothers refuse Kroc's original offer?
(a) They wanted more money.
(b) They didn't have the money.
(c) They were happy with their situation and wanted to enjoy life.
(d) They didn't trust him.

5. Ray and Ethel married in:
(a) 1925.
(b) 1922.
(c) 1920.
(d) 1923.

Short Answer Questions

1. What did Kroc envision after talking to the McDonald's?

2. Who did Ray pattern himself after at the age of seventeen?

3. After the real estate job ended, Ray supported his family by:

4. Ray's mother earned money by:

5. What did Kroc propose to the brothers?

(see the answer key)

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