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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4 and Chapter 5.

Multiple Choice Questions

1. What was Kroc responsible for having introduced at Price Castle?
(a) Hot dogs.
(b) Hamburgers.
(c) Milk shakes.
(d) French fries.

2. How old was Kroc when he made his deal with the McDonald brothers?
(a) Thirty-five.
(b) Forty-five.
(c) Fifty-two.
(d) Forty.

3. Kroc feels that people can accomplish:
(a) Nothing without good contracts.
(b) Anything they set their minds to.
(c) Nothing without money.
(d) Whatever they can afford.

4. Earl Prince wanted Kroc to:
(a) Cancel his order for cups.
(b) Work for Prince Castle.
(c) Go into business selling Multimixers.
(d) Not contact him.

5. A phrenologist's report on a four year old Ray Kroc predicted that he would:
(a) Become a coprorate executive.
(b) Was inconclusive.
(c) Work in the good service industry.
(d) Die at an early age.

Short Answer Questions

1. Who invented the Multimixer?

2. What did the McDonald brothers call Kroc?

3. What product did Kroc try to sell but failed at?

4. Which product did Ralph Sullivan pioneer?

5. Why was Kroc impressed with the french fries?

(see the answer key)

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