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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4 and Chapter 5.

Multiple Choice Questions

1. What concept did Kroc promote when selling paper cups?
(a) Lower staffing.
(b) Carry-out business.
(c) Lower breakage.
(d) Less clean-up.

2. Who did Kroc used to work for?
(a) Hoover Company.
(b) Lily Tulip Cup Company.
(c) Ford Motor Company.
(d) The state of California.

3. Ray and Ethel married in:
(a) 1920.
(b) 1922.
(c) 1923.
(d) 1925.

4. What did Ray enjoy most about high school?
(a) History.
(b) Debating.
(c) English.
(d) Algebra.

5. What product did Kroc try to sell but failed at?
(a) Multimixers.
(b) Encyclopedias.
(c) Food service machines.
(d) The Fold-a-Nook.

Short Answer Questions

1. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:

2. After the real estate job ended, Ray supported his family by:

3. What was one of the most successful elements of the McDonald's brothers operation?

4. Kroc's philosophy regarding opportunity is to:

5. Why did the Kroc's return to Chicago from Miami?

(see the answer key)

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