View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4 and Chapter 5.

Multiple Choice Questions

1. Ray's mother earned money by:
(a) Working as a maid.
(b) Working at Kresge.
(c) Giving piano lessons.
(d) Sewing.

2. Kroc's philosophy regarding opportunity is to:
(a) Stay with the security of a job.
(b) Take advantage of every opportunity that presents itself.
(c) Carefully sort through opportunities.
(d) Ignore opportunities.

3. Earl Prince wanted Kroc to:
(a) Work for Prince Castle.
(b) Cancel his order for cups.
(c) Not contact him.
(d) Go into business selling Multimixers.

4. Kroc's view on taking risks is that risk:
(a) Should be taken cautiously.
(b) He has no view.
(c) Is part of any reasonable business challenge.
(d) Is to be avoided.

5. What was Kroc's biggest paper cup account?
(a) Beatrice Creamery.
(b) Swift.
(c) Walgreen's.
(d) Wrigley Field.

Short Answer Questions

1. When the McDonald brothers explained their operation, what impressed Kroc?

2. Kroc flew to California:

3. What was one of the most successful elements of the McDonald's brothers operation?

4. The original McDonald brothers restaurant was located in:

5. What did Kroc do the first time he visited the McDonald brothers?

(see the answer key)

This section contains 234 words (approx. 1 page at 300 words per page) View a FREE sample