View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7 and Chapter 8.

Multiple Choice Questions

1. The original McDonald brothers restaurant was located in:
(a) San Bernadino, California.
(b) Detroit, Michigan.
(c) Chicago, Illinois.
(d) Miami, Florida.

2. Ray's mother earned money by:
(a) Working at Kresge.
(b) Working as a maid.
(c) Giving piano lessons.
(d) Sewing.

3. Earl Prince wanted Kroc to:
(a) Work for Prince Castle.
(b) Go into business selling Multimixers.
(c) Not contact him.
(d) Cancel his order for cups.

4. What did Kroc do the first time he visited the McDonald brothers?
(a) He sampled all of the goods.
(b) He sat in the parking lot and watched the business.
(c) He talked to the customers.
(d) He talked to the staff.

5. The effects of the purchasing system Kroc devised was to:
(a) Allow franchise owners to buy from whomever they wanted.
(b) Avoid anti-trust problems at a later time.
(c) Guarantee profits for Kroc.
(d) Raise costs for the franchise owner.

Short Answer Questions

1. Where did Kroc locate his first franchise?

2. What is the word that Kroc used to describe his feelings at this time?

3. In high school, Ray worked at:

4. What was the purpose of the Franchise Realty Corporation?

5. What fixture provided a problem in the Des Plaines location?

(see the answer key)

This section contains 233 words (approx. 1 page at 300 words per page) View a FREE sample