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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7 and Chapter 8.

Multiple Choice Questions

1. What did the McDonald brothers call Kroc?
(a) Mr. Multimixer.
(b) Ray.
(c) Our salesman.
(d) Mr. Kroc.

2. What was Kroc's biggest paper cup account?
(a) Beatrice Creamery.
(b) Walgreen's.
(c) Wrigley Field.
(d) Swift.

3. How many items were being sold by McDonald restaurants at this time?
(a) Nine.
(b) Twelve.
(c) Six.
(d) Three.

4. What is the word that Kroc used to describe his feelings at this time?
(a) Estragement.
(b) Excitement.
(c) Fear.
(d) Exhilaration.

5. Fred Turner was hired to:
(a) Help new operators of franchises.
(b) Improve efficiency.
(c) Handle financing.
(d) Implement a new purchasing system.

Short Answer Questions

1. Kroc hired Harry Sonnenburn to handle:

2. What concept did Kroc promote when selling paper cups?

3. How did Kroc resolve the problem of the french fries?

4. Who did Ray pattern himself after at the age of seventeen?

5. In high school, Ray worked at:

(see the answer key)

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