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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7 and Chapter 8.

Multiple Choice Questions

1. What did the McDonald brothers call Kroc?
(a) Ray.
(b) Mr. Multimixer.
(c) Mr. Kroc.
(d) Our salesman.

2. Why did Ray move to New York?
(a) His family moved due to his father's promotion.
(b) Better job prospects.
(c) He wanted a change of scene.
(d) Ray was promoted to stock broker.

3. The One-In-a-Million was:
(a) A sales course.
(b) Kroc's sales strategy.
(c) A new mixing machine.
(d) A Prince Castle milk shake.

4. What kind of lease did the franchises have?
(a) Ten year lease.
(b) Subordinated lease.
(c) Five year lease.
(d) Yearly lease.

5. Where did Kroc locate his first franchise?
(a) Downtown Chicago.
(b) Oak Park, Illinois.
(c) Des Plaines, Illinois.
(d) Arlington Heights, Illinois.

Short Answer Questions

1. Why was Kroc impressed with the french fries?

2. Kroc's simple philosophy is that:

3. While selling paper cups, Ray worked part-time:

4. What product did Kroc try to sell but failed at?

5. Which product did Ralph Sullivan pioneer?

(see the answer key)

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