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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7 and Chapter 8.

Multiple Choice Questions

1. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:
(a) Accepted it.
(b) Said he was insulted.
(c) Threatened to quit.
(d) Took four days off.

2. What did Ray Kroc have when he returned from California in 1954?
(a) A big order for Multimixers.
(b) A rejection.
(c) A signed contract with the McDonald brothers.
(d) A lot of good ideas.

3. Ray and Ethel married in:
(a) 1922.
(b) 1925.
(c) 1920.
(d) 1923.

4. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?
(a) It was too complicated.
(b) He didn't think of it.
(c) It was too costly.
(d) He required their expertise.

5. Where did Kroc locate his first franchise?
(a) Oak Park, Illinois.
(b) Arlington Heights, Illinois.
(c) Des Plaines, Illinois.
(d) Downtown Chicago.

Short Answer Questions

1. Kroc's view on taking risks is that risk:

2. What product did Kroc try to sell but failed at?

3. In order to marry Ethel, Ray found employment:

4. What product was Kroc selling before forming McDonalds?

5. How did the McDonald brothers pioneer the fast-food business?

(see the answer key)

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