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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7 and Chapter 8.

Multiple Choice Questions

1. The first business Ray opened was:
(a) A talent agency.
(b) A music store.
(c) A restaurant.
(d) A delivery service.

2. Earl Prince wanted Kroc to:
(a) Not contact him.
(b) Work for Prince Castle.
(c) Go into business selling Multimixers.
(d) Cancel his order for cups.

3. Kroc flew to California:
(a) To see customers for paper cups.
(b) For a vacation.
(c) To view the operation of the McDonald brothers.
(d) On a routine sales call.

4. When did the Des Plaines McDonald's open?
(a) January 1, 1955.
(b) Summer, 1955.
(c) January, 1956.
(d) April 15, 1955.

5. Which state pioneered the drive-in food business?
(a) Florida.
(b) Illinois.
(c) Texas.
(d) California.

Short Answer Questions

1. What was Kroc's biggest paper cup account?

2. What is the word that Kroc used to describe his feelings at this time?

3. Kroc's philosophy regarding opportunity is to:

4. What percent of gross sales did Kroc receive from the franchises?

5. What was not a part of the original McDonald's menu?

(see the answer key)

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