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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7 and Chapter 8.

Multiple Choice Questions

1. Kroc found the 1927-37 period exciting because of:
(a) The building bang.
(b) The growth of his family.
(c) The growth of the paper cup industry.
(d) The stock market boom.

2. What was Kroc's biggest paper cup account?
(a) Walgreen's.
(b) Swift.
(c) Wrigley Field.
(d) Beatrice Creamery.

3. What word does Kroc use to describe Ethel's reaction to his new venture?
(a) Excited.
(b) Incensed.
(c) Luke warm.
(d) Enthusiastic.

4. Kroc's original contact with the McDonald brothers provided that each franchise unit:
(a) Ccould not use the McDonald name.
(b) Had to be an exact copy of the original.
(c) Could be designed in any way.
(d) Could be designed in any way but had to use the colors of the original.

5. Who did Kroc used to work for?
(a) Hoover Company.
(b) Ford Motor Company.
(c) Lily Tulip Cup Company.
(d) The state of California.

Short Answer Questions

1. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?

2. During World War I, Ray:

3. Fred Turner was hired to:

4. Kroc and his staff decided that the best growth path was to:

5. Kroc's philosophy regarding opportunity is to:

(see the answer key)

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