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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7 and Chapter 8.

Multiple Choice Questions

1. What percent of gross sales did Kroc receive from the franchises?
(a) 1.9%
(b) 1%
(c) 2%
(d) 1.5%

2. Why did the Kroc's return to Chicago from Miami?
(a) Ray's mother was sick.
(b) Ray lost his job.
(c) Ray received a good job offer in Chicago.
(d) Ethel was homesick.

3. Ray's mother earned money by:
(a) Sewing.
(b) Working at Kresge.
(c) Working as a maid.
(d) Giving piano lessons.

4. Kroc's original contact with the McDonald brothers provided that each franchise unit:
(a) Had to be an exact copy of the original.
(b) Ccould not use the McDonald name.
(c) Could be designed in any way.
(d) Could be designed in any way but had to use the colors of the original.

5. According to the agreement, Kroc would receive a franchise fee of:
(a) $1,500.
(b) $250.
(c) $500.
(d) $950.

Short Answer Questions

1. How many items were being sold by McDonald restaurants at this time?

2. What percent of Kroc's share of gross sales did the McDonald brothers receive?

3. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?

4. What does Kroc describe as 'the most joyous kind of executive experience'?

5. Harry Sonnenburn had been a vice president for:

(see the answer key)

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