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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7 and Chapter 8.

Multiple Choice Questions

1. A phrenologist's report on a four year old Ray Kroc predicted that he would:
(a) Die at an early age.
(b) Become a coprorate executive.
(c) Was inconclusive.
(d) Work in the good service industry.

2. What was not a part of the original McDonald's menu?
(a) Cheeseburgers.
(b) Hamburgers.
(c) BLT sandwich.
(d) French fries.

3. Who did Ray pattern himself after at the age of seventeen?
(a) Spencer Tracy.
(b) Humphrey Bogart.
(c) Clark Gable.
(d) Rudolph Valentino.

4. What word does Kroc use to describe Ethel's reaction to his new venture?
(a) Excited.
(b) Enthusiastic.
(c) Luke warm.
(d) Incensed.

5. Which product did Ralph Sullivan pioneer?
(a) The Multimixer.
(b) A revolutionary new paper cup.
(c) A milk shake made with frozen milk.
(d) The hot fudge sundae.

Short Answer Questions

1. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?

2. The effects of the purchasing system Kroc devised was to:

3. After the real estate job ended, Ray supported his family by:

4. What job did Ray hold in the Chicago financial market?

5. In high school, Ray worked at:

(see the answer key)

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