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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7 and Chapter 8.

Multiple Choice Questions

1. Kroc's simple philosophy is that:
(a) People are responsible for their own problems and happiness.
(b) He has no simple philosophy.
(c) People are trapped by circumstances.
(d) Life is predetermined.

2. What was Kroc's biggest paper cup account?
(a) Wrigley Field.
(b) Beatrice Creamery.
(c) Walgreen's.
(d) Swift.

3. Kroc feels that people can accomplish:
(a) Whatever they can afford.
(b) Nothing without money.
(c) Nothing without good contracts.
(d) Anything they set their minds to.

4. Kroc and his staff decided that the best growth path was to:
(a) Open anywhere the franchise buyer wanted.
(b) Limit franchise sales to maintain high prices.
(c) Own the restaurants themselves.
(d) Select locations and develop the restaurants themselves.

5. Why did the brothers refuse Kroc's original offer?
(a) They didn't have the money.
(b) They didn't trust him.
(c) They were happy with their situation and wanted to enjoy life.
(d) They wanted more money.

Short Answer Questions

1. Earl Prince wanted Kroc to:

2. When the McDonald brothers explained their operation, what impressed Kroc?

3. Who invented the Multimixer?

4. Where did Kroc locate his first franchise?

5. What percent of gross sales did Kroc receive from the franchises?

(see the answer key)

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