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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7 and Chapter 8.

Multiple Choice Questions

1. Fred Turner was hired to:
(a) Implement a new purchasing system.
(b) Improve efficiency.
(c) Help new operators of franchises.
(d) Handle financing.

2. Who did Ray pattern himself after at the age of seventeen?
(a) Spencer Tracy.
(b) Rudolph Valentino.
(c) Clark Gable.
(d) Humphrey Bogart.

3. What was one of the most successful elements of the McDonald's brothers operation?
(a) Soft drinks.
(b) Hamburgers.
(c) French fries.
(d) Shakes.

4. Kroc feels that people can accomplish:
(a) Nothing without money.
(b) Anything they set their minds to.
(c) Nothing without good contracts.
(d) Whatever they can afford.

5. What did Kroc do the first time he visited the McDonald brothers?
(a) He talked to the customers.
(b) He talked to the staff.
(c) He sat in the parking lot and watched the business.
(d) He sampled all of the goods.

Short Answer Questions

1. What did Kroc envision after talking to the McDonald's?

2. What function did Clem Bohr fulfill?

3. Where did Kroc locate his first franchise?

4. What was not a part of the original McDonald's menu?

5. Why did the Kroc's return to Chicago from Miami?

(see the answer key)

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