View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Why did Ray return to Chicago?
(a) To marry Ethel.
(b) His grandmother was ill.
(c) Better job prospects.
(d) He didn't like New York.

2. Who caused the big crisis McDonald's faced because of mechanic's liens?
(a) Clem Bohn.
(b) Fred Turner.
(c) Harry Sonnenburn.
(d) June Martino.

3. How many items were being sold by McDonald restaurants at this time?
(a) Twelve.
(b) Six.
(c) Three.
(d) Nine.

4. What was the price of the original McDonald brothers hamburger?
(a) Ten cents.
(b) Fifteen cents.
(c) Thirty cents.
(d) Twenty-five cents.

5. Sonnenburn began working for a weekly take home salary of:
(a) $100.
(b) $75.
(c) $125.
(d) $150.

Short Answer Questions

1. What percent of Kroc's share of gross sales did the McDonald brothers receive?

2. What was Kroc responsible for having introduced at Price Castle?

3. Ray and Ethel married in:

4. McDonalds raised the money to pay the liens by:

5. Kroc and his advisors wanted McDonald's to be known:

Short Essay Questions

1. What was Kroc's nickname as a child?

2. Why did Kroc return to Chicago from New York?

3. What is Kroc's philosophy regarding risks?

4. Where was Kroc's first McDonald's franchise?

5. What decision did Kroc and his staff make regarding restaurant development?

6. Where was Ray Kroc's background?

7. What contract clause caused problems for Kroc?

8. In what way did the McDonald brothers pioneer the fast food business?

9. What was the first business Kroc owned?

10. What is Kroc's theory of fighting the competition?

(see the answer keys)

This section contains 559 words (approx. 2 pages at 300 words per page) View a FREE sample