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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What word does Kroc use to describe Ethel's reaction to his new venture?
(a) Excited.
(b) Luke warm.
(c) Incensed.
(d) Enthusiastic.

2. Who invented the Multimixer?
(a) John Clark.
(b) Bill Veeck.
(c) Ray Kroc.
(d) Earl Prince.

3. What did the McDonald brothers have an architect working on?
(a) A new warehouse.
(b) A house.
(c) The design for a new drive-in building.
(d) A remodeled restaurant.

4. In high school, Ray worked at:
(a) His uncle's drug store and soda fountain.
(b) Woolworth.
(c) Western Union.
(d) Kresge.

5. How did McDonalds manage to borrow $1.5 million from three insurance companies?
(a) By improving their balance sheet.
(b) By signing guarantees.
(c) By give them managing control.
(d) In exchange for 22.5% of their stock.

Short Answer Questions

1. What did Kroc do the first time he visited the McDonald brothers?

2. What did Ray enjoy most about high school?

3. What was Kroc's biggest paper cup account?

4. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?

5. Why did Ray return to Chicago?

Short Essay Questions

1. Why did McDonald's decide to operate and own some of the stores instead of leasing franchises?

2. What is one of Kroc's basic beliefs, given on the first page of the book?

3. Why didn't Kroc have a lawyer represent him in his original negotiations with the McDonald brothers?

4. In what way did the McDonald brothers pioneer the fast food business?

5. How did Kroc come to sell Multimixers?

6. What did Kroc do when he first arrived at McDonald brothers?

7. Who was Harry Sonnenburn and why did he contact Ray Kroc?

8. What did Kroc propose to the McDonald brothers?

9. How did Kroc keep his salary from being cut during the Depression?

10. Where was Ray Kroc's background?

(see the answer keys)

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