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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What percent of gross sales did Kroc receive from the franchises?
(a) 2%
(b) 1.9%
(c) 1%
(d) 1.5%

2. Who were the early McDonald franchises sold to?
(a) Kroc's golfing friends.
(b) Existing restaurants.
(c) Prince Castle.
(d) Lily Tulip customers.

3. Kroc told his salesmen that when selling, they had to:
(a) First sell themselves.
(b) Lie.
(c) Cut the price.
(d) Emphasize the good points about the product.

4. How old was Kroc when he made his deal with the McDonald brothers?
(a) Thirty-five.
(b) Fifty-two.
(c) Forty-five.
(d) Forty.

5. How many items were being sold by McDonald restaurants at this time?
(a) Three.
(b) Nine.
(c) Twelve.
(d) Six.

Short Answer Questions

1. The cause of the mechanic's liens was due to:

2. What percent of Kroc's share of gross sales did the McDonald brothers receive?

3. Why did Ray return to Chicago?

4. How much did John Clark want for his share in the Multimixer business?

5. Kroc found the 1927-37 period exciting because of:

Short Essay Questions

1. What were some of the important decisions that Kroc made the first year?

2. In what way did the McDonald brothers pioneer the fast food business?

3. How did Prohibition help the paper cup business?

4. What contract clause caused problems for Kroc?

5. What was the first business Kroc owned?

6. What is one of Kroc's basic beliefs, given on the first page of the book?

7. How did Kroc come to sell Multimixers?

8. Why didn't Kroc have a lawyer represent him in his original negotiations with the McDonald brothers?

9. How did the growth of McDonald's benefit the company's suppliers?

10. What two things did Kroc enjoy as he was growing up?

(see the answer keys)

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