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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. A phrenologist's report on a four year old Ray Kroc predicted that he would:
(a) Die at an early age.
(b) Was inconclusive.
(c) Work in the good service industry.
(d) Become a coprorate executive.

2. What was not a part of the original McDonald's menu?
(a) French fries.
(b) Hamburgers.
(c) BLT sandwich.
(d) Cheeseburgers.

3. What did Kroc do the first time he visited the McDonald brothers?
(a) He sampled all of the goods.
(b) He talked to the staff.
(c) He sat in the parking lot and watched the business.
(d) He talked to the customers.

4. Ray's mother earned money by:
(a) Working at Kresge.
(b) Giving piano lessons.
(c) Working as a maid.
(d) Sewing.

5. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?
(a) There was not enough space.
(b) Because of differences in climate.
(c) Because of union requirements.
(d) It was too costly.

Short Answer Questions

1. Who did Ray pattern himself after at the age of seventeen?

2. What did the McDonald brothers have an architect working on?

3. Ray and Ethel married in:

4. What is Kroc's theory in fighting the competition?

5. Why did the brothers refuse Kroc's original offer?

Short Essay Questions

1. How did Prohibition help the paper cup business?

2. What decision did Kroc and his staff make regarding restaurant development?

3. What did Kroc propose to the McDonald brothers?

4. Where was Ray Kroc's background?

5. What is a phrenologist?

6. How did drive-in restaurants come into being?

7. What was the first business Kroc owned?

8. How did Kroc learn about the McDonald brother's restaurant?

9. In what way did the McDonald brothers pioneer the fast food business?

10. Who was Harry Sonnenburn and why did he contact Ray Kroc?

(see the answer keys)

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