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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Kroc and his staff decided that the best growth path was to:
(a) Select locations and develop the restaurants themselves.
(b) Open anywhere the franchise buyer wanted.
(c) Limit franchise sales to maintain high prices.
(d) Own the restaurants themselves.

2. What word does Kroc use to describe Ethel's reaction to his new venture?
(a) Enthusiastic.
(b) Incensed.
(c) Excited.
(d) Luke warm.

3. What was not a part of the original McDonald's menu?
(a) BLT sandwich.
(b) Cheeseburgers.
(c) French fries.
(d) Hamburgers.

4. What fixture provided a problem in the Des Plaines location?
(a) The furnace.
(b) The lights.
(c) The oven.
(d) The Multimixer.

5. What did Kroc propose to the brothers?
(a) They purchase more Multimixers.
(b) They introduce new, good items.
(c) They open a chain of restaurants using his Multimixers.
(d) They sell him their restaurants.

Short Answer Questions

1. How old was Kroc when he made his deal with the McDonald brothers?

2. What product did Kroc try to sell but failed at?

3. While selling paper cups, Ray worked part-time:

4. Ray's mother earned money by:

5. McDonalds raised the money to pay the liens by:

Short Essay Questions

1. What decision did Kroc and his staff make regarding restaurant development?

2. What is one of Kroc's basic beliefs, given on the first page of the book?

3. What is Kroc's theory of fighting the competition?

4. Who was Harry Sonnenburn and why did he contact Ray Kroc?

5. The McDonald brothers had a successful drive-in business that they closed and revamped. Why?

6. What was the first business Kroc owned?

7. How did the growth of McDonald's benefit the company's suppliers?

8. How did Kroc keep his salary from being cut during the Depression?

9. Why didn't Kroc have a lawyer represent him in his original negotiations with the McDonald brothers?

10. What were Kroc's impressions of the restaurant?

(see the answer keys)

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