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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What product was Kroc selling before forming McDonalds?
(a) Real estate.
(b) Vacuum cleaners.
(c) Used cars.
(d) Multimixer.

2. How did McDonalds manage to borrow $1.5 million from three insurance companies?
(a) By give them managing control.
(b) In exchange for 22.5% of their stock.
(c) By signing guarantees.
(d) By improving their balance sheet.

3. In order to marry Ethel, Ray found employment:
(a) Selling paper cups for Lily Cup company.
(b) At a speakeasy.
(c) Selling stock.
(d) At Western Union.

4. In 1960, McDonald's opened the first company built store in:
(a) Columbus, Ohio.
(b) Torrence, California.
(c) San Diego, California.
(d) Chicago, Illinois.

5. After the real estate job ended, Ray supported his family by:
(a) Selling vacuum cleaners.
(b) Selling encyclopedias.
(c) Working in a restaurant..
(d) Playing piano in a speakeasy.

Short Answer Questions

1. What product did Kroc try to sell but failed at?

2. Why did Ray move to New York?

3. Who did Kroc recommend to open restaurants for them?

4. Kroc hired Harry Sonnenburn to handle:

5. What percent of Kroc's share of gross sales did the McDonald brothers receive?

Short Essay Questions

1. What was Kroc's occupation before forming McDonald's?

2. What is Kroc's philosophy regarding risks?

3. What is a phrenologist?

4. Why did Kroc return to Chicago from New York?

5. How did Kroc keep his salary from being cut during the Depression?

6. What were Kroc's impressions of the restaurant?

7. Why didn't Kroc have a lawyer represent him in his original negotiations with the McDonald brothers?

8. In what way did the McDonald brothers pioneer the fast food business?

9. What was Kroc's nickname as a child?

10. How did Kroc learn about the McDonald brother's restaurant?

(see the answer keys)

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