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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What product was Kroc selling before forming McDonalds?
(a) Real estate.
(b) Vacuum cleaners.
(c) Multimixer.
(d) Used cars.

2. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:
(a) Took four days off.
(b) Said he was insulted.
(c) Accepted it.
(d) Threatened to quit.

3. The One-In-a-Million was:
(a) A Prince Castle milk shake.
(b) A new mixing machine.
(c) A sales course.
(d) Kroc's sales strategy.

4. Kroc told his salesmen that when selling, they had to:
(a) Emphasize the good points about the product.
(b) First sell themselves.
(c) Lie.
(d) Cut the price.

5. What did Kroc do the first time he visited the McDonald brothers?
(a) He sat in the parking lot and watched the business.
(b) He sampled all of the goods.
(c) He talked to the staff.
(d) He talked to the customers.

Short Answer Questions

1. Kroc's philosophy regarding opportunity is to:

2. A phrenologist's report on a four year old Ray Kroc predicted that he would:

3. Kroc found the 1927-37 period exciting because of:

4. What did Kroc propose to the brothers?

5. How old was Kroc when he made his deal with the McDonald brothers?

Short Essay Questions

1. How did the growth of McDonald's benefit the company's suppliers?

2. In what way did the McDonald brothers pioneer the fast food business?

3. In spite of the growth of the company, it was cash strapped and had problems borrowing money. How did they solve this problem?

4. What were Kroc's impressions of the restaurant?

5. What is Kroc's theory of fighting the competition?

6. What was the first business Kroc owned?

7. How did Prohibition help the paper cup business?

8. What problems did McDonald's face as a result of the actions of Clem Bohr?

9. What is Kroc's philosophy regarding risks?

10. What did Kroc propose to the McDonald brothers?

(see the answer keys)

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