View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What product was Kroc selling before forming McDonalds?
(a) Multimixer.
(b) Vacuum cleaners.
(c) Used cars.
(d) Real estate.

2. Why did the Kroc's return to Chicago from Miami?
(a) Ray's mother was sick.
(b) Ray received a good job offer in Chicago.
(c) Ray lost his job.
(d) Ethel was homesick.

3. Ray Kroc was born and raised in:
(a) Miami, Florida.
(b) Los Angeles, California.
(c) Oak Park, Illinois.
(d) New York City.

4. Kroc went to Florida in 1925:
(a) So Ray could sell real estate.
(b) Because Ray was fired from Lily.
(c) To avoid the Chicago winter.
(d) For a vacation.

5. Who did Kroc recommend to open restaurants for them?
(a) His employer.
(b) Kroc himself.
(c) They had no recommendations.
(d) They hire a manager.

Short Answer Questions

1. What job did Ray hold in the Chicago financial market?

2. The One-In-a-Million was:

3. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?

4. What kind of lease did the franchises have?

5. The first business Ray opened was:

Short Essay Questions

1. What decision did Kroc and his staff make regarding restaurant development?

2. Why did Kroc return to Chicago from New York?

3. What is Kroc's theory of fighting the competition?

4. The McDonald brothers had a successful drive-in business that they closed and revamped. Why?

5. What problems did McDonald's face as a result of the actions of Clem Bohr?

6. What was Kroc's occupation before forming McDonald's?

7. In what way did the McDonald brothers pioneer the fast food business?

8. In spite of the growth of the company, it was cash strapped and had problems borrowing money. How did they solve this problem?

9. What were some of the important decisions that Kroc made the first year?

10. Where was Ray Kroc's background?

(see the answer keys)

This section contains 689 words (approx. 3 pages at 300 words per page) View a FREE sample