View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Who invented the Multimixer?
(a) Earl Prince.
(b) Ray Kroc.
(c) John Clark.
(d) Bill Veeck.

2. What was one of the most successful elements of the McDonald's brothers operation?
(a) Hamburgers.
(b) Soft drinks.
(c) French fries.
(d) Shakes.

3. What did the McDonald brothers call Kroc?
(a) Ray.
(b) Our salesman.
(c) Mr. Kroc.
(d) Mr. Multimixer.

4. Kroc told his salesmen that when selling, they had to:
(a) Emphasize the good points about the product.
(b) Cut the price.
(c) First sell themselves.
(d) Lie.

5. Why did Ray return to Chicago?
(a) To marry Ethel.
(b) Better job prospects.
(c) His grandmother was ill.
(d) He didn't like New York.

Short Answer Questions

1. What was the purpose of the Franchise Realty Corporation?

2. What was Kroc's net worth in 1959?

3. What product did Kroc try to sell but failed at?

4. What did Kroc propose to the brothers?

5. According to the agreement, Kroc would receive a franchise fee of:

Short Essay Questions

1. How did drive-in restaurants come into being?

2. In spite of the growth of the company, it was cash strapped and had problems borrowing money. How did they solve this problem?

3. What is a phrenologist?

4. What did Kroc propose to the McDonald brothers?

5. What is Kroc's philosophy regarding risks?

6. What is one of Kroc's basic beliefs, given on the first page of the book?

7. What was Kroc's occupation before forming McDonald's?

8. What decision did Kroc and his staff make regarding restaurant development?

9. What is Kroc's theory of fighting the competition?

10. What two things did Kroc enjoy as he was growing up?

(see the answer keys)

This section contains 559 words (approx. 2 pages at 300 words per page) View a FREE sample