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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Kroc and his staff decided that the best growth path was to:
(a) Open anywhere the franchise buyer wanted.
(b) Own the restaurants themselves.
(c) Limit franchise sales to maintain high prices.
(d) Select locations and develop the restaurants themselves.

2. Drive-in food restaurants came into being in:
(a) 1930s.
(b) 1940s.
(c) 1920s.
(d) 1950s.

3. Which state pioneered the drive-in food business?
(a) Texas.
(b) Illinois.
(c) California.
(d) Florida.

4. Which product did Ralph Sullivan pioneer?
(a) The Multimixer.
(b) A revolutionary new paper cup.
(c) The hot fudge sundae.
(d) A milk shake made with frozen milk.

5. In 1960, McDonald's opened the first company built store in:
(a) Torrence, California.
(b) Columbus, Ohio.
(c) San Diego, California.
(d) Chicago, Illinois.

Short Answer Questions

1. Sonnenburn began working for a weekly take home salary of:

2. How did Kroc resolve the problem of the french fries?

3. Who did Ray pattern himself after at the age of seventeen?

4. Where was the first McOpCo Store?

5. What was not a part of the original McDonald's menu?

Short Essay Questions

1. What was Kroc's nickname as a child?

2. What is a phrenologist?

3. The McDonald brothers had a successful drive-in business that they closed and revamped. Why?

4. Why problems did Kroc encounter in Florida?

5. What made Kroc such a successful salesman?

6. In what way did the McDonald brothers pioneer the fast food business?

7. How did Kroc keep his salary from being cut during the Depression?

8. What was the first business Kroc owned?

9. What is Kroc's philosophy regarding risks?

10. Where was Ray Kroc's background?

(see the answer keys)

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