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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How did Kroc resolve the problem of the french fries?
(a) By double frying them.
(b) By changing the ingredients.
(c) He couln't duplicate the fries of the San Bernardino location.
(d) By changing the brand of oil.

2. How did the McDonald brothers pioneer the fast-food business?
(a) By revamping their existing restaurant and providing a limited menu.
(b) By buying a new restaurant.
(c) By going to school and learning new techniques.
(d) They weren't the pioneers of fast-food restaurants.

3. What is the word that Kroc used to describe his feelings at this time?
(a) Exhilaration.
(b) Excitement.
(c) Estragement.
(d) Fear.

4. What percent of gross sales did Kroc receive from the franchises?
(a) 1%
(b) 1.9%
(c) 2%
(d) 1.5%

5. What did Ray enjoy most about high school?
(a) Debating.
(b) English.
(c) Algebra.
(d) History.

Short Answer Questions

1. Who caused the big crisis McDonald's faced because of mechanic's liens?

2. Who did Kroc used to work for?

3. Who invented the Multimixer?

4. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:

5. What function did Clem Bohr fulfill?

Short Essay Questions

1. In what way did the McDonald brothers pioneer the fast food business?

2. Who was Harry Sonnenburn and why did he contact Ray Kroc?

3. How did Prohibition help the paper cup business?

4. What is a phrenologist?

5. What decision did Kroc and his staff make regarding restaurant development?

6. What did Kroc propose to the McDonald brothers?

7. Why problems did Kroc encounter in Florida?

8. The McDonald brothers had a successful drive-in business that they closed and revamped. Why?

9. How did Kroc learn about the McDonald brother's restaurant?

10. How did drive-in restaurants come into being?

(see the answer keys)

This section contains 639 words (approx. 3 pages at 300 words per page) View a FREE sample