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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What was Kroc's net worth in 1959?
(a) $250,000.
(b) $50,000.
(c) $90,000.
(d) $100,000.

2. Who were the early McDonald franchises sold to?
(a) Existing restaurants.
(b) Prince Castle.
(c) Lily Tulip customers.
(d) Kroc's golfing friends.

3. What does Kroc feel is required to make money?
(a) Good training.
(b) One must spend money to make money.
(c) Good luck.
(d) Business school graduates.

4. Who caused the big crisis McDonald's faced because of mechanic's liens?
(a) Harry Sonnenburn.
(b) Clem Bohn.
(c) June Martino.
(d) Fred Turner.

5. What is the word that Kroc used to describe his feelings at this time?
(a) Exhilaration.
(b) Fear.
(c) Excitement.
(d) Estragement.

Short Answer Questions

1. McDonalds raised the money to pay the liens by:

2. During World War I, Ray:

3. What was Kroc responsible for having introduced at Price Castle?

4. Why did the Kroc's return to Chicago from Miami?

5. Who invented the Multimixer?

Short Essay Questions

1. What did Kroc do when he first arrived at McDonald brothers?

2. What was the first business Kroc owned?

3. Why did McDonald's decide to operate and own some of the stores instead of leasing franchises?

4. What made Kroc such a successful salesman?

5. In spite of the growth of the company, it was cash strapped and had problems borrowing money. How did they solve this problem?

6. Why didn't Kroc have a lawyer represent him in his original negotiations with the McDonald brothers?

7. Where was Kroc's first McDonald's franchise?

8. What were some of the important decisions that Kroc made the first year?

9. What was Kroc's nickname as a child?

10. How did Kroc come to sell Multimixers?

(see the answer keys)

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