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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Kroc hired Harry Sonnenburn to handle:
(a) Restaurant development.
(b) Staffing.
(c) Sales.
(d) Financing.

2. What did Ray Kroc have when he returned from California in 1954?
(a) A lot of good ideas.
(b) A big order for Multimixers.
(c) A rejection.
(d) A signed contract with the McDonald brothers.

3. During World War I, Ray:
(a) Was rejected.
(b) Stayed in school.
(c) Joined as an ambulance driver.
(d) Stayed home.

4. Which product did Ralph Sullivan pioneer?
(a) A milk shake made with frozen milk.
(b) The hot fudge sundae.
(c) A revolutionary new paper cup.
(d) The Multimixer.

5. Why was Kroc impressed with the french fries?
(a) They came frozen in packages.
(b) They were cooked in oil that wasn't used for anything but french fries.
(c) They were cheap.
(d) He wasn't impressed by the french fries.

Short Answer Questions

1. What was Kroc's biggest paper cup account?

2. Kroc flew to California:

3. The effects of the purchasing system Kroc devised was to:

4. Kroc and his advisors wanted McDonald's to be known:

5. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?

Short Essay Questions

1. Where was Ray Kroc's background?

2. What is one of Kroc's basic beliefs, given on the first page of the book?

3. What is a phrenologist?

4. What is Kroc's philosophy regarding risks?

5. What were some of the important decisions that Kroc made the first year?

6. Why didn't Kroc have a lawyer represent him in his original negotiations with the McDonald brothers?

7. What was the first business Kroc owned?

8. What problems did McDonald's face as a result of the actions of Clem Bohr?

9. What made Kroc such a successful salesman?

10. What did Kroc do when he first arrived at McDonald brothers?

(see the answer keys)

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