View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Kroc flew to California:
(a) For a vacation.
(b) On a routine sales call.
(c) To see customers for paper cups.
(d) To view the operation of the McDonald brothers.

2. What product was Kroc selling before forming McDonalds?
(a) Used cars.
(b) Real estate.
(c) Vacuum cleaners.
(d) Multimixer.

3. How much money did McDonald's have to raise to pay off the mechanic's liens?
(a) $125,000.
(b) $250,000.
(c) $400,000.
(d) $1 million.

4. What was the price of the original McDonald brothers hamburger?
(a) Thirty cents.
(b) Ten cents.
(c) Fifteen cents.
(d) Twenty-five cents.

5. How did the McDonald brothers pioneer the fast-food business?
(a) By revamping their existing restaurant and providing a limited menu.
(b) They weren't the pioneers of fast-food restaurants.
(c) By buying a new restaurant.
(d) By going to school and learning new techniques.

Short Answer Questions

1. What concept did Kroc promote when selling paper cups?

2. Kroc views all of the following as McDonald's strengths:

3. Kroc's philosophy regarding opportunity is to:

4. Fred Turner was hired to:

5. In order to marry Ethel, Ray found employment:

Short Essay Questions

1. Why didn't Kroc have a lawyer represent him in his original negotiations with the McDonald brothers?

2. What is a phrenologist?

3. How did Prohibition help the paper cup business?

4. What did Kroc do when he first arrived at McDonald brothers?

5. What contract clause caused problems for Kroc?

6. Why problems did Kroc encounter in Florida?

7. What is Kroc's theory of fighting the competition?

8. Where was Ray Kroc's background?

9. What is Kroc's philosophy regarding risks?

10. Why did McDonald's decide to operate and own some of the stores instead of leasing franchises?

(see the answer keys)

This section contains 620 words (approx. 3 pages at 300 words per page) View a FREE sample