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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Which state pioneered the drive-in food business?
(a) Texas.
(b) Illinois.
(c) California.
(d) Florida.

2. Drive-in food restaurants came into being in:
(a) 1950s.
(b) 1920s.
(c) 1940s.
(d) 1930s.

3. After the real estate job ended, Ray supported his family by:
(a) Selling vacuum cleaners.
(b) Playing piano in a speakeasy.
(c) Selling encyclopedias.
(d) Working in a restaurant..

4. In order to marry Ethel, Ray found employment:
(a) At a speakeasy.
(b) Selling paper cups for Lily Cup company.
(c) Selling stock.
(d) At Western Union.

5. What did Kroc do the first time he visited the McDonald brothers?
(a) He talked to the customers.
(b) He talked to the staff.
(c) He sat in the parking lot and watched the business.
(d) He sampled all of the goods.

Short Answer Questions

1. Dick Boylan and Bob Ryan secured jobs with McDonalds because of their:

2. What job did Ray hold in the Chicago financial market?

3. Where was the first McOpCo Store?

4. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?

5. Sonnenburn began working for a weekly take home salary of:

Short Essay Questions

1. How did the growth of McDonald's benefit the company's suppliers?

2. How did Kroc learn about the McDonald brother's restaurant?

3. Why problems did Kroc encounter in Florida?

4. What was Kroc's nickname as a child?

5. Where was Kroc's first McDonald's franchise?

6. Where was Ray Kroc's background?

7. What decision did Kroc and his staff make regarding restaurant development?

8. What problems did McDonald's face as a result of the actions of Clem Bohr?

9. What is one of Kroc's basic beliefs, given on the first page of the book?

10. What did Kroc propose to the McDonald brothers?

(see the answer keys)

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