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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12.

Multiple Choice Questions

1. Whic position did Harry Sonnenburn hold in the corporation?
(a) President and chief executive officer.
(b) Executive vice president.
(c) Senior vice president.
(d) Treasurer.

2. In 1960, McDonald's opened the first company built store in:
(a) Columbus, Ohio.
(b) Torrence, California.
(c) San Diego, California.
(d) Chicago, Illinois.

3. The original McDonald brothers restaurant was located in:
(a) Miami, Florida.
(b) Detroit, Michigan.
(c) Chicago, Illinois.
(d) San Bernadino, California.

4. Where was Hamburger University located?
(a) Des Plaines, Illinois.
(b) Elk Grove Village, Illinois.
(c) Arlington Heights, Illinois.
(d) Chicago, Illinois.

5. The major reason why Kroc wanted to end the association with the McDonald brothers was:
(a) They interferred too much in company decisions.
(b) They refused to sell their San Bernardino store to the corporation.
(c) They demanded managerial positions.
(d) Their refusal to alter any of the terms of the original agreement.

Short Answer Questions

1. Kroc hired Harry Sonnenburn to handle:

2. What function did Clem Bohr fulfill?

3. What did the McDonald brothers have an architect working on?

4. How much did John Clark want for his share in the Multimixer business?

5. Kroc's original contact with the McDonald brothers provided that each franchise unit:

(see the answer key)

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