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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12.

Multiple Choice Questions

1. What problem was unique to California suppliers?
(a) Some suppliers wouldn't deal with McDonalds.
(b) They weren't reliable.
(c) They wouldn't negotiate with McDonalds.
(d) They formed suppliers cartels.

2. Which state pioneered the drive-in food business?
(a) Florida.
(b) California.
(c) Texas.
(d) Illinois.

3. The problems McDonald's eliminated by switching to frozen french fried included all but:
(a) Lifting nine hundred pound bags of potatoes.
(b) Peeling potatoes.
(c) Blanching the potatoes.
(d) Using square boxes.

4. What was Harry Sonnenburn involved in at this time?
(a) Looking to hire a new president.
(b) Starting his own company.
(c) Looking for a new job.
(d) Preparing to take the company public.

5. How many items were being sold by McDonald restaurants at this time?
(a) Six.
(b) Three.
(c) Nine.
(d) Twelve.

Short Answer Questions

1. Sonnenburn began working for a weekly take home salary of:

2. Which product did Ralph Sullivan pioneer?

3. The One-In-a-Million was:

4. What percent of gross sales did Kroc receive from the franchises?

5. Why was Kroc as interested in California?

(see the answer key)

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