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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12.

Multiple Choice Questions

1. Ray Kroc was born and raised in:
(a) Los Angeles, California.
(b) Miami, Florida.
(c) Oak Park, Illinois.
(d) New York City.

2. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?
(a) There was not enough space.
(b) Because of differences in climate.
(c) Because of union requirements.
(d) It was too costly.

3. What was Kroc's biggest paper cup account?
(a) Beatrice Creamery.
(b) Wrigley Field.
(c) Walgreen's.
(d) Swift.

4. How many hamburgers had McDonalds sold by July 1966?
(a) Two billion.
(b) Five hundred million.
(c) Three billion.
(d) One billion.

5. Ray Kroc met Bill Veeck:
(a) At school.
(b) At Wrigley Field.
(c) At a restaurant.
(d) At Walgreen's.

Short Answer Questions

1. What was one of the most successful elements of the McDonald's brothers operation?

2. Why did the Kroc's return to Chicago from Miami?

3. Why did the brothers refuse Kroc's original offer?

4. The One-In-a-Million was:

5. The major reason why Kroc wanted to end the association with the McDonald brothers was:

(see the answer key)

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