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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12.

Multiple Choice Questions

1. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?
(a) There was not enough space.
(b) Because of differences in climate.
(c) It was too costly.
(d) Because of union requirements.

2. Kroc and his advisors wanted McDonald's to be known:
(a) Good service.
(b) For high quality food and uniform methods of preparation.
(c) Cheap food.
(d) Flashy surroundings.

3. What was Kroc's net worth in 1959?
(a) $100,000.
(b) $50,000.
(c) $90,000.
(d) $250,000.

4. What was one of the most successful elements of the McDonald's brothers operation?
(a) Soft drinks.
(b) Hamburgers.
(c) Shakes.
(d) French fries.

5. Why was Kroc impressed with the french fries?
(a) They were cheap.
(b) He wasn't impressed by the french fries.
(c) They came frozen in packages.
(d) They were cooked in oil that wasn't used for anything but french fries.

Short Answer Questions

1. The original McDonald brothers restaurant was located in:

2. Kroc views all of the following as McDonald's strengths:

3. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:

4. Who did Ray pattern himself after at the age of seventeen?

5. Where was the first McOpCo Store?

(see the answer key)

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