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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12.

Multiple Choice Questions

1. The problems McDonald's eliminated by switching to frozen french fried included all but:
(a) Using square boxes.
(b) Lifting nine hundred pound bags of potatoes.
(c) Blanching the potatoes.
(d) Peeling potatoes.

2. Who did Ray pattern himself after at the age of seventeen?
(a) Spencer Tracy.
(b) Rudolph Valentino.
(c) Humphrey Bogart.
(d) Clark Gable.

3. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:
(a) Mismanagement.
(b) Bad publicity.
(c) Limited growth.
(d) No cash flow.

4. How much did John Clark want for his share in the Multimixer business?
(a) Sixty-eight thousand dollars.
(b) Fifty thousand dollars.
(c) Ten thousand dollars.
(d) Twenty-five thousand dollars.

5. What does Kroc feel is required to make money?
(a) Good training.
(b) One must spend money to make money.
(c) Business school graduates.
(d) Good luck.

Short Answer Questions

1. When the McDonald brothers explained their operation, what impressed Kroc?

2. Where was Hamburger University located?

3. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?

4. Kroc and his staff decided that the best growth path was to:

5. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:

(see the answer key)

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