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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12.

Multiple Choice Questions

1. How much money did McDonald's have to raise to pay off the mechanic's liens?
(a) $250,000.
(b) $400,000.
(c) $1 million.
(d) $125,000.

2. What was the purpose of the Franchise Realty Corporation?
(a) To sell franchises.
(b) To provide a slush fund for the franchises.
(c) To handle the franchise real estate end of the franchising.
(d) To sell restaurants.

3. A common practice among California suppliers was:
(a) Refusal to negotiate.
(b) Poor service.
(c) Poor quality.
(d) Kickbacks in exchange for exclusive contracts.

4. Kroc feels that people can accomplish:
(a) Anything they set their minds to.
(b) Nothing without good contracts.
(c) Whatever they can afford.
(d) Nothing without money.

5. What is the word that Kroc used to describe his feelings at this time?
(a) Estragement.
(b) Excitement.
(c) Exhilaration.
(d) Fear.

Short Answer Questions

1. What problem was unique to California suppliers?

2. What was not a part of the original McDonald's menu?

3. The McDonald's people referred to the Bristol group as:

4. Kroc told his salesmen that when selling, they had to:

5. Who invented the Multimixer?

(see the answer key)

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