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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12.

Multiple Choice Questions

1. While establishing the first McDonald's franchise:
(a) Kroc quit Prince Castle sales.
(b) Kroc worked part-time as a piano player.
(c) Kroc delegated the work on the franchise to others.
(d) Kroc continued to sell Multimixers.

2. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?
(a) It was too complicated.
(b) He didn't think of it.
(c) It was too costly.
(d) He required their expertise.

3. Kroc's philosophy regarding opportunity is to:
(a) Take advantage of every opportunity that presents itself.
(b) Ignore opportunities.
(c) Stay with the security of a job.
(d) Carefully sort through opportunities.

4. Who invented the Multimixer?
(a) John Clark.
(b) Earl Prince.
(c) Bill Veeck.
(d) Ray Kroc.

5. What was the price of the original McDonald brothers hamburger?
(a) Thirty cents.
(b) Ten cents.
(c) Twenty-five cents.
(d) Fifteen cents.

Short Answer Questions

1. Harry Sonnenburn had been a vice president for:

2. The major reason why Kroc wanted to end the association with the McDonald brothers was:

3. What does Kroc describe as 'the most joyous kind of executive experience'?

4. What price did the McDonald brothers demand?

5. Who caused the big crisis McDonald's faced because of mechanic's liens?

(see the answer key)

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