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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12.

Multiple Choice Questions

1. Kroc views all of the following as McDonald's strengths:
(a) Quality.
(b) Convenience.
(c) Value.
(d) Service.

2. Kroc and his staff decided that the best growth path was to:
(a) Open anywhere the franchise buyer wanted.
(b) Select locations and develop the restaurants themselves.
(c) Limit franchise sales to maintain high prices.
(d) Own the restaurants themselves.

3. How old was Kroc when he made his deal with the McDonald brothers?
(a) Thirty-five.
(b) Fifty-two.
(c) Forty.
(d) Forty-five.

4. Who did Kroc recommend to open restaurants for them?
(a) Kroc himself.
(b) His employer.
(c) They had no recommendations.
(d) They hire a manager.

5. Kroc told his salesmen that when selling, they had to:
(a) Cut the price.
(b) First sell themselves.
(c) Emphasize the good points about the product.
(d) Lie.

Short Answer Questions

1. How did Ethel feel about Ray going into the Multimixer business?

2. Why did the brothers refuse Kroc's original offer?

3. What job did Ray hold in the Chicago financial market?

4. According to the agreement, Kroc would receive a franchise fee of:

5. How did the McDonald brothers pioneer the fast-food business?

(see the answer key)

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