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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12.

Multiple Choice Questions

1. Where did Kroc meet Joni Smith?
(a) New York.
(b) St. Paul.
(c) Chicago.
(d) San Bernardino.

2. McDonalds raised the money to pay the liens by:
(a) Welling stock.
(b) Borrowing from a bank.
(c) Borrowing through a bond issue.
(d) Borrowing from suppliers.

3. When McDonalds went public, what was the initial offering price of the stock?
(a) $25.
(b) $22.50.
(c) $18.
(d) $35.

4. The original McDonald brothers restaurant was located in:
(a) Detroit, Michigan.
(b) Chicago, Illinois.
(c) San Bernadino, California.
(d) Miami, Florida.

5. A common practice among California suppliers was:
(a) Kickbacks in exchange for exclusive contracts.
(b) Poor quality.
(c) Poor service.
(d) Refusal to negotiate.

Short Answer Questions

1. According to the agreement, Kroc would receive a franchise fee of:

2. What product did Kroc try to sell but failed at?

3. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:

4. Kroc and his advisors wanted McDonald's to be known:

5. Why did Ray return to Chicago?

(see the answer key)

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