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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12.

Multiple Choice Questions

1. After the real estate job ended, Ray supported his family by:
(a) Selling encyclopedias.
(b) Playing piano in a speakeasy.
(c) Selling vacuum cleaners.
(d) Working in a restaurant..

2. Kroc flew to California:
(a) To view the operation of the McDonald brothers.
(b) For a vacation.
(c) To see customers for paper cups.
(d) On a routine sales call.

3. What does Kroc describe as 'the most joyous kind of executive experience'?
(a) Making money.
(b) Making important decisions.
(c) Watching the brand name become known.
(d) Watching his creation grow as the result of good decision making.

4. The cause of the mechanic's liens was due to:
(a) Incompetence.
(b) Fradulent practices.
(c) The failure to obtain clear title to the property.
(d) Carelessness.

5. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:
(a) No cash flow.
(b) Bad publicity.
(c) Limited growth.
(d) Mismanagement.

Short Answer Questions

1. Kroc found the 1927-37 period exciting because of:

2. What is Kroc's theory in fighting the competition?

3. Kroc told his salesmen that when selling, they had to:

4. The McDonald's people referred to the Bristol group as:

5. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?

(see the answer key)

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