View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12.

Multiple Choice Questions

1. Who invented the Multimixer?
(a) Bill Veeck.
(b) Earl Prince.
(c) John Clark.
(d) Ray Kroc.

2. How did McDonalds manage to borrow $1.5 million from three insurance companies?
(a) By signing guarantees.
(b) By improving their balance sheet.
(c) In exchange for 22.5% of their stock.
(d) By give them managing control.

3. Kroc decided to restructure the company for administrative purposes by:
(a) Opening new stores.
(b) Hiring a new vice president.
(c) Forming a new company.
(d) Dividing the country into regions.

4. What percent of Kroc's share of gross sales did the McDonald brothers receive?
(a) .1%
(b) .3%
(c) .5%
(d) 1%

5. Drive-in food restaurants came into being in:
(a) 1920s.
(b) 1930s.
(c) 1940s.
(d) 1950s.

Short Answer Questions

1. Approximately how much did the Twelve Apostles make from the deal?

2. How many items were being sold by McDonald restaurants at this time?

3. Who were the early McDonald franchises sold to?

4. What did Kroc envision after talking to the McDonald's?

5. Kroc views all of the following as McDonald's strengths:

(see the answer key)

This section contains 183 words (approx. 1 page at 300 words per page) View a FREE sample