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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12.

Multiple Choice Questions

1. When did McDonald's project they would payoff the loan?
(a) 2000.
(b) 1991.
(c) 1983.
(d) 1969.

2. What was not a part of the original McDonald's menu?
(a) Cheeseburgers.
(b) Hamburgers.
(c) French fries.
(d) BLT sandwich.

3. Which position did Ray Kroc hold in the corporation?
(a) Chairman.
(b) Owner.
(c) President.
(d) Chief executive officer.

4. How did the McDonald brothers pioneer the fast-food business?
(a) By buying a new restaurant.
(b) By going to school and learning new techniques.
(c) By revamping their existing restaurant and providing a limited menu.
(d) They weren't the pioneers of fast-food restaurants.

5. Why was Kroc impressed with the french fries?
(a) They came frozen in packages.
(b) He wasn't impressed by the french fries.
(c) They were cheap.
(d) They were cooked in oil that wasn't used for anything but french fries.

Short Answer Questions

1. How did McDonalds manage to borrow $1.5 million from three insurance companies?

2. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?

3. The effects of the purchasing system Kroc devised was to:

4. Fred Turner was hired to:

5. What was one of the most successful elements of the McDonald's brothers operation?

(see the answer key)

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