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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12.

Multiple Choice Questions

1. Kroc hired Harry Sonnenburn to handle:
(a) Staffing.
(b) Restaurant development.
(c) Financing.
(d) Sales.

2. In 1960, McDonald's opened the first company built store in:
(a) Columbus, Ohio.
(b) Chicago, Illinois.
(c) Torrence, California.
(d) San Diego, California.

3. What did the McDonald brothers call Kroc?
(a) Mr. Multimixer.
(b) Our salesman.
(c) Ray.
(d) Mr. Kroc.

4. Why did the Kroc's return to Chicago from Miami?
(a) Ray lost his job.
(b) Ray received a good job offer in Chicago.
(c) Ethel was homesick.
(d) Ray's mother was sick.

5. Kroc's philosophy regarding opportunity is to:
(a) Stay with the security of a job.
(b) Ignore opportunities.
(c) Carefully sort through opportunities.
(d) Take advantage of every opportunity that presents itself.

Short Answer Questions

1. What was Kroc responsible for having introduced at Price Castle?

2. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?

3. Kroc's view on taking risks is that risk:

4. The problems McDonald's eliminated by switching to frozen french fried included all but:

5. How many items were being sold by McDonald restaurants at this time?

(see the answer key)

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