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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2 and Chapter 3.

Multiple Choice Questions

1. When the McDonald brothers explained their operation, what impressed Kroc?
(a) They were using his Multimixers.
(b) The quality of the food.
(c) The simplicity and effectiveness of their system.
(d) Their prices.

2. Why did Ray move to New York?
(a) He wanted a change of scene.
(b) His family moved due to his father's promotion.
(c) Ray was promoted to stock broker.
(d) Better job prospects.

3. In high school, Ray worked at:
(a) His uncle's drug store and soda fountain.
(b) Kresge.
(c) Western Union.
(d) Woolworth.

4. Kroc's philosophy regarding opportunity is to:
(a) Ignore opportunities.
(b) Stay with the security of a job.
(c) Take advantage of every opportunity that presents itself.
(d) Carefully sort through opportunities.

5. Who did Kroc used to work for?
(a) The state of California.
(b) Lily Tulip Cup Company.
(c) Ford Motor Company.
(d) Hoover Company.

Short Answer Questions

1. What did Ray Kroc have when he returned from California in 1954?

2. Kroc's simple philosophy is that:

3. Why did the Kroc's return to Chicago from Miami?

4. What did Kroc do the first time he visited the McDonald brothers?

5. While selling paper cups, Ray worked part-time:

(see the answer key)

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