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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2 and Chapter 3.

Multiple Choice Questions

1. When the McDonald brothers explained their operation, what impressed Kroc?
(a) Their prices.
(b) The simplicity and effectiveness of their system.
(c) The quality of the food.
(d) They were using his Multimixers.

2. During World War I, Ray:
(a) Was rejected.
(b) Stayed home.
(c) Stayed in school.
(d) Joined as an ambulance driver.

3. Why did Ray return to Chicago?
(a) To marry Ethel.
(b) He didn't like New York.
(c) Better job prospects.
(d) His grandmother was ill.

4. What did the McDonald brothers call Kroc?
(a) Mr. Kroc.
(b) Our salesman.
(c) Mr. Multimixer.
(d) Ray.

5. Why did Ray move to New York?
(a) Better job prospects.
(b) His family moved due to his father's promotion.
(c) Ray was promoted to stock broker.
(d) He wanted a change of scene.

Short Answer Questions

1. Why did the Kroc's return to Chicago from Miami?

2. Kroc's simple philosophy is that:

3. Who did Kroc recommend to open restaurants for them?

4. What did Kroc envision after talking to the McDonald's?

5. Kroc flew to California:

(see the answer key)

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