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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Who did Kroc recommend to open restaurants for them?

2. A phrenologist's report on a four year old Ray Kroc predicted that he would:

3. When did the Des Plaines McDonald's open?

4. Kroc told his salesmen that when selling, they had to:

5. Ray and Ethel married in:

Short Essay Questions

1. What is Kroc's philosophy regarding risks?

2. What was the first business Kroc owned?

3. What two things did Kroc enjoy as he was growing up?

4. How did Kroc learn about the McDonald brother's restaurant?

5. How did Prohibition help the paper cup business?

6. The McDonald brothers had a successful drive-in business that they closed and revamped. Why?

7. What is one of Kroc's basic beliefs, given on the first page of the book?

8. What was Kroc's occupation before forming McDonald's?

9. What decision did Kroc and his staff make regarding restaurant development?

10. How did Kroc keep his salary from being cut during the Depression?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

What are Kroc's views on education? Why does he refuse to provide funding to colleges with liberal arts programs? What kind of program must a college have in order to receive a donation from Kroc? Do you agree with his reasoning?

Essay Topic 2

Why was California consider to be a unique state so much so that Kroc moved there? What made California different than other states?

Essay Topic 3

What would you consider to be the traits of an entrepreneur? Which of these traits did Kroc possess? How did they prepare him for his career?

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