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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What did Kroc do the first time he visited the McDonald brothers?

2. How old was Kroc when he made his deal with the McDonald brothers?

3. Which product did Ralph Sullivan pioneer?

4. After the real estate job ended, Ray supported his family by:

5. In 1960, McDonald's opened the first company built store in:

Short Essay Questions

1. What were some of the important decisions that Kroc made the first year?

2. What is one of Kroc's basic beliefs, given on the first page of the book?

3. What was the first business Kroc owned?

4. What is Kroc's theory of fighting the competition?

5. The McDonald brothers had a successful drive-in business that they closed and revamped. Why?

6. In what way did the McDonald brothers pioneer the fast food business?

7. What were Kroc's impressions of the restaurant?

8. What two things did Kroc enjoy as he was growing up?

9. How did the growth of McDonald's benefit the company's suppliers?

10. What was Kroc's nickname as a child?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

What are Kroc's views on education? Why does he refuse to provide funding to colleges with liberal arts programs? What kind of program must a college have in order to receive a donation from Kroc? Do you agree with his reasoning?

Essay Topic 2

What is the relationship between risk and happiness? Is it possible to be happy without taking risks? Why or why not? Do you agree with Kroc's philosophy?

Essay Topic 3

Explain the difference between publicly held and privately held companies. What were the benefits of going public? How did Kroc, Sonnenburn and Martino benefit?

(see the answer keys)

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