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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. After the real estate job ended, Ray supported his family by:

2. The One-In-a-Million was:

3. Dick Boylan and Bob Ryan secured jobs with McDonalds because of their:

4. In order to marry Ethel, Ray found employment:

5. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?

Short Essay Questions

1. What is a phrenologist?

2. In spite of the growth of the company, it was cash strapped and had problems borrowing money. How did they solve this problem?

3. What problems did McDonald's face as a result of the actions of Clem Bohr?

4. How did Kroc keep his salary from being cut during the Depression?

5. What is Kroc's theory of fighting the competition?

6. What was Kroc's nickname as a child?

7. How did Prohibition help the paper cup business?

8. How did Kroc learn about the McDonald brother's restaurant?

9. What did Kroc propose to the McDonald brothers?

10. Where was Ray Kroc's background?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Why did Ray Kroc want to buy out the McDonald brothers? What problem did the original contract still pose to the company? What were the advantages of the buyout?

Essay Topic 2

How did Kroc make his visions for McDonald's into reality? He remained active with the corporation after Fred Turner became president. What were his principal functions? How did he contribute to McDonald's growth?

Essay Topic 3

What would you consider to be the traits of an entrepreneur? Which of these traits did Kroc possess? How did they prepare him for his career?

(see the answer keys)

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