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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. While selling paper cups, Ray worked part-time:

2. Who caused the big crisis McDonald's faced because of mechanic's liens?

3. What did Kroc envision after talking to the McDonald's?

4. How did Kroc resolve the problem of the french fries?

5. The One-In-a-Million was:

Short Essay Questions

1. In what way did the McDonald brothers pioneer the fast food business?

2. How did the growth of McDonald's benefit the company's suppliers?

3. How did Kroc learn about the McDonald brother's restaurant?

4. What were some of the important decisions that Kroc made the first year?

5. What was the first business Kroc owned?

6. How did drive-in restaurants come into being?

7. What problems did McDonald's face as a result of the actions of Clem Bohr?

8. What is a phrenologist?

9. How did Kroc keep his salary from being cut during the Depression?

10. Why did Kroc return to Chicago from New York?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Why did Ray Kroc want to buy out the McDonald brothers? What problem did the original contract still pose to the company? What were the advantages of the buyout?

Essay Topic 2

Kroc's business ideas gave many people the chance to have good lives. Some even became millionaires. What, according to Kroc, is the most important factor in being successful at McDonald's? Why?

Essay Topic 3

The decision made during the early years of a business are usually crucial. What kinds of decisions did Ray Kroc make during the first two years that determined the path the business would take in terms of kind of business, management, location, etc.? Select one such decision and discuss its significance.

(see the answer keys)

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