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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What does Kroc describe as 'the most joyous kind of executive experience'?

2. Kroc feels that people can accomplish:

3. Where was the first McOpCo Store?

4. In order to marry Ethel, Ray found employment:

5. Who were the early McDonald franchises sold to?

Short Essay Questions

1. How did the growth of McDonald's benefit the company's suppliers?

2. What was Kroc's occupation before forming McDonald's?

3. How did Kroc learn about the McDonald brother's restaurant?

4. What made Kroc such a successful salesman?

5. How did Kroc keep his salary from being cut during the Depression?

6. What two things did Kroc enjoy as he was growing up?

7. Why did Kroc return to Chicago from New York?

8. What did Kroc do when he first arrived at McDonald brothers?

9. What was Kroc's nickname as a child?

10. What is a phrenologist?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss the selling techniques of Ray Kroc. Why is it important to sell yourself first? What does Kroc mean by this and how did he practice this?

Essay Topic 2

Why did McDonald's establish Hamburger University? What is the value of training programs? How does this affect the workers?

Essay Topic 3

What are Kroc's views on education? Why does he refuse to provide funding to colleges with liberal arts programs? What kind of program must a college have in order to receive a donation from Kroc? Do you agree with his reasoning?

(see the answer keys)

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