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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What did Ray Kroc have when he returned from California in 1954?

2. Ray Kroc met Bill Veeck:

3. What was Kroc's net worth in 1959?

4. What did the McDonald brothers call Kroc?

5. In high school, Ray worked at:

Short Essay Questions

1. How did Kroc learn about the McDonald brother's restaurant?

2. What is Kroc's theory of fighting the competition?

3. What did Kroc propose to the McDonald brothers?

4. What were Kroc's impressions of the restaurant?

5. What was Kroc's nickname as a child?

6. What was Kroc's occupation before forming McDonald's?

7. Who was Harry Sonnenburn and why did he contact Ray Kroc?

8. What contract clause caused problems for Kroc?

9. What is Kroc's philosophy regarding risks?

10. Why didn't Kroc have a lawyer represent him in his original negotiations with the McDonald brothers?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Why did Ray Kroc want to buy out the McDonald brothers? What problem did the original contract still pose to the company? What were the advantages of the buyout?

Essay Topic 2

What is the relationship between risk and happiness? Is it possible to be happy without taking risks? Why or why not? Do you agree with Kroc's philosophy?

Essay Topic 3

Explain the McDonald's franchising process? What are the benefits of having a McDonald's franchise over opening your own restaurant? Why?

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