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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. In order to marry Ethel, Ray found employment:

2. Kroc's view on taking risks is that risk:

3. What did Kroc propose to the brothers?

4. Drive-in food restaurants came into being in:

5. The first business Ray opened was:

Short Essay Questions

1. What is one of Kroc's basic beliefs, given on the first page of the book?

2. How did Kroc keep his salary from being cut during the Depression?

3. What decision did Kroc and his staff make regarding restaurant development?

4. What were some of the important decisions that Kroc made the first year?

5. Why problems did Kroc encounter in Florida?

6. What was the first business Kroc owned?

7. Where was Ray Kroc's background?

8. In spite of the growth of the company, it was cash strapped and had problems borrowing money. How did they solve this problem?

9. How did Kroc come to sell Multimixers?

10. What is Kroc's philosophy regarding risks?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

What would you consider to be the traits of an entrepreneur? Which of these traits did Kroc possess? How did they prepare him for his career?

Essay Topic 2

Kroc's business ideas gave many people the chance to have good lives. Some even became millionaires. What, according to Kroc, is the most important factor in being successful at McDonald's? Why?

Essay Topic 3

What is Kroc's simple philosophy? Explain, relating it to your own life. Do you think it is a good philosophy? Why or Why not?

(see the answer keys)

This section contains 615 words (approx. 3 pages at 300 words per page) View a FREE sample