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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Ray and Ethel married in:

2. What does Kroc feel is required to make money?

3. Why did the brothers refuse Kroc's original offer?

4. Earl Prince wanted Kroc to:

5. What is Kroc's theory in fighting the competition?

Short Essay Questions

1. What did Kroc propose to the McDonald brothers?

2. What was the first business Kroc owned?

3. Where was Kroc's first McDonald's franchise?

4. How did drive-in restaurants come into being?

5. What decision did Kroc and his staff make regarding restaurant development?

6. How did Kroc learn about the McDonald brother's restaurant?

7. How did the growth of McDonald's benefit the company's suppliers?

8. Where was Ray Kroc's background?

9. How did Prohibition help the paper cup business?

10. How did Kroc come to sell Multimixers?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Kroc comments that he views McDonald's changing in response to social and economic changes in society. What does he mean by this? Use examples of such changes in your answer.

Essay Topic 2

What is Kroc's simple philosophy? Explain, relating it to your own life. Do you think it is a good philosophy? Why or Why not?

Essay Topic 3

Kroc viewed McDonald's and new product development as capitalism in action. Comment on this statement using examples from the book. What does he mean by capitalism in action? Do you agree with him?

(see the answer keys)

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