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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Who did Kroc recommend to open restaurants for them?

2. What concept did Kroc promote when selling paper cups?

3. When the McDonald brothers explained their operation, what impressed Kroc?

4. Ray Kroc met Bill Veeck:

5. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:

Short Essay Questions

1. Why didn't Kroc have a lawyer represent him in his original negotiations with the McDonald brothers?

2. Who was Harry Sonnenburn and why did he contact Ray Kroc?

3. What were Kroc's impressions of the restaurant?

4. How did Prohibition help the paper cup business?

5. What was Kroc's nickname as a child?

6. The McDonald brothers had a successful drive-in business that they closed and revamped. Why?

7. What is Kroc's theory of fighting the competition?

8. In spite of the growth of the company, it was cash strapped and had problems borrowing money. How did they solve this problem?

9. What problems did McDonald's face as a result of the actions of Clem Bohr?

10. What were some of the important decisions that Kroc made the first year?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The Kroc Foundation had made many charitable contributions to many causes. What is the benefit of a foundation? Why was Kroc at first opposed to establishing one? What made him change his mind?

Essay Topic 2

The decision made during the early years of a business are usually crucial. What kinds of decisions did Ray Kroc make during the first two years that determined the path the business would take in terms of kind of business, management, location, etc.? Select one such decision and discuss its significance.

Essay Topic 3

How did Kroc make his visions for McDonald's into reality? He remained active with the corporation after Fred Turner became president. What were his principal functions? How did he contribute to McDonald's growth?

(see the answer keys)

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