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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What kind of lease did the franchises have?

2. Who did Kroc used to work for?

3. How much did John Clark want for his share in the Multimixer business?

4. What was the purpose of the Franchise Realty Corporation?

5. The first business Ray opened was:

Short Essay Questions

1. What did Kroc do when he first arrived at McDonald brothers?

2. What is Kroc's philosophy regarding risks?

3. The McDonald brothers had a successful drive-in business that they closed and revamped. Why?

4. What made Kroc such a successful salesman?

5. Why did Kroc return to Chicago from New York?

6. Where was Ray Kroc's background?

7. How did drive-in restaurants come into being?

8. What is Kroc's theory of fighting the competition?

9. Where was Kroc's first McDonald's franchise?

10. What is one of Kroc's basic beliefs, given on the first page of the book?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The Kroc Foundation had made many charitable contributions to many causes. What is the benefit of a foundation? Why was Kroc at first opposed to establishing one? What made him change his mind?

Essay Topic 2

What does it mean to say that the McDonald brothers pioneered the fast food restaurant business? In what way did they do this? What are the characteristics of the fast food business?

Essay Topic 3

Kroc comments that he views McDonald's changing in response to social and economic changes in society. What does he mean by this? Use examples of such changes in your answer.

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