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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Ray Kroc met Bill Veeck:

2. How did Kroc resolve the problem of the french fries?

3. Why did the brothers refuse Kroc's original offer?

4. What was Kroc responsible for having introduced at Price Castle?

5. A phrenologist's report on a four year old Ray Kroc predicted that he would:

Short Essay Questions

1. How did Kroc learn about the McDonald brother's restaurant?

2. Where was Ray Kroc's background?

3. What is Kroc's philosophy regarding risks?

4. What is a phrenologist?

5. In what way did the McDonald brothers pioneer the fast food business?

6. What did Kroc propose to the McDonald brothers?

7. Why didn't Kroc have a lawyer represent him in his original negotiations with the McDonald brothers?

8. Why did McDonald's decide to operate and own some of the stores instead of leasing franchises?

9. What is Kroc's theory of fighting the competition?

10. How did Kroc come to sell Multimixers?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss the selling techniques of Ray Kroc. Why is it important to sell yourself first? What does Kroc mean by this and how did he practice this?

Essay Topic 2

Kroc comments that he views McDonald's changing in response to social and economic changes in society. What does he mean by this? Use examples of such changes in your answer.

Essay Topic 3

The decision made during the early years of a business are usually crucial. What kinds of decisions did Ray Kroc make during the first two years that determined the path the business would take in terms of kind of business, management, location, etc.? Select one such decision and discuss its significance.

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