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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Who did Ray pattern himself after at the age of seventeen?

2. What did Kroc do the first time he visited the McDonald brothers?

3. In order to marry Ethel, Ray found employment:

4. Who caused the big crisis McDonald's faced because of mechanic's liens?

5. Who invented the Multimixer?

Short Essay Questions

1. How did drive-in restaurants come into being?

2. How did Kroc keep his salary from being cut during the Depression?

3. What were some of the important decisions that Kroc made the first year?

4. How did Kroc learn about the McDonald brother's restaurant?

5. What two things did Kroc enjoy as he was growing up?

6. What is Kroc's theory of fighting the competition?

7. What was the first business Kroc owned?

8. What was Kroc's nickname as a child?

9. What is one of Kroc's basic beliefs, given on the first page of the book?

10. In what way did the McDonald brothers pioneer the fast food business?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss the selling techniques of Ray Kroc. Why is it important to sell yourself first? What does Kroc mean by this and how did he practice this?

Essay Topic 2

The Kroc Foundation had made many charitable contributions to many causes. What is the benefit of a foundation? Why was Kroc at first opposed to establishing one? What made him change his mind?

Essay Topic 3

How did Kroc make his visions for McDonald's into reality? He remained active with the corporation after Fred Turner became president. What were his principal functions? How did he contribute to McDonald's growth?

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