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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?

2. What percent of Kroc's share of gross sales did the McDonald brothers receive?

3. Kroc's view on taking risks is that risk:

4. What did Ray enjoy most about high school?

5. In order to marry Ethel, Ray found employment:

Short Essay Questions

1. Where was Ray Kroc's background?

2. How did drive-in restaurants come into being?

3. What decision did Kroc and his staff make regarding restaurant development?

4. Where was Kroc's first McDonald's franchise?

5. What was the first business Kroc owned?

6. What contract clause caused problems for Kroc?

7. Who was Harry Sonnenburn and why did he contact Ray Kroc?

8. How did Kroc come to sell Multimixers?

9. How did the growth of McDonald's benefit the company's suppliers?

10. What is Kroc's theory of fighting the competition?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Kroc viewed McDonald's and new product development as capitalism in action. Comment on this statement using examples from the book. What does he mean by capitalism in action? Do you agree with him?

Essay Topic 2

Ray Kroc became involved in the McDonald's venture rather late in his life. Why did he do it? How does this relate to his philosophy?

Essay Topic 3

What are Kroc's views on education? Why does he refuse to provide funding to colleges with liberal arts programs? What kind of program must a college have in order to receive a donation from Kroc? Do you agree with his reasoning?

(see the answer keys)

This section contains 624 words (approx. 3 pages at 300 words per page) View a FREE sample