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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What function did Clem Bohr fulfill?

2. What percent of gross sales did Kroc receive from the franchises?

3. What was the purpose of the Franchise Realty Corporation?

4. What foodstuff provided a problem that had to be resolved at the Des Plaines location?

5. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?

Short Essay Questions

1. In what way did the McDonald brothers pioneer the fast food business?

2. How did Kroc keep his salary from being cut during the Depression?

3. What is one of Kroc's basic beliefs, given on the first page of the book?

4. How did drive-in restaurants come into being?

5. How did Kroc learn about the McDonald brother's restaurant?

6. What were some of the important decisions that Kroc made the first year?

7. Why didn't Kroc have a lawyer represent him in his original negotiations with the McDonald brothers?

8. What made Kroc such a successful salesman?

9. In spite of the growth of the company, it was cash strapped and had problems borrowing money. How did they solve this problem?

10. Why did McDonald's decide to operate and own some of the stores instead of leasing franchises?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

What are Kroc's views on education? Why does he refuse to provide funding to colleges with liberal arts programs? What kind of program must a college have in order to receive a donation from Kroc? Do you agree with his reasoning?

Essay Topic 2

Kroc viewed McDonald's and new product development as capitalism in action. Comment on this statement using examples from the book. What does he mean by capitalism in action? Do you agree with him?

Essay Topic 3

What would you consider to be the traits of an entrepreneur? Which of these traits did Kroc possess? How did they prepare him for his career?

(see the answer keys)

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