View a FREE sample

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What did Kroc propose to the brothers?

2. What concept did Kroc promote when selling paper cups?

3. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?

4. Who caused the big crisis McDonald's faced because of mechanic's liens?

5. Kroc found the 1927-37 period exciting because of:

Short Essay Questions

1. How did the growth of McDonald's benefit the company's suppliers?

2. What were Kroc's impressions of the restaurant?

3. Where was Ray Kroc's background?

4. What was Kroc's nickname as a child?

5. The McDonald brothers had a successful drive-in business that they closed and revamped. Why?

6. How did Prohibition help the paper cup business?

7. What is Kroc's philosophy regarding risks?

8. In what way did the McDonald brothers pioneer the fast food business?

9. Why did McDonald's decide to operate and own some of the stores instead of leasing franchises?

10. What problems did McDonald's face as a result of the actions of Clem Bohr?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Explain the difference between publicly held and privately held companies. What were the benefits of going public? How did Kroc, Sonnenburn and Martino benefit?

Essay Topic 2

Kroc viewed McDonald's and new product development as capitalism in action. Comment on this statement using examples from the book. What does he mean by capitalism in action? Do you agree with him?

Essay Topic 3

Why did Ray Kroc want to buy out the McDonald brothers? What problem did the original contract still pose to the company? What were the advantages of the buyout?

(see the answer keys)

This section contains 644 words (approx. 3 pages at 300 words per page) View a FREE sample