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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. Kroc felt that it was good policy to continue new store development in an economic downturn because:
(a) They would provide jobs.
(b) They wouldn't experience a financial loss.
(c) Costs were lower.
(d) They had to follow their plan.

2. While selling paper cups, Ray worked part-time:
(a) As a busboy.
(b) As a bartender.
(c) Playing the piano.
(d) As a janitor.

3. What was Harry Sonnenburn involved in at this time?
(a) Starting his own company.
(b) Looking to hire a new president.
(c) Looking for a new job.
(d) Preparing to take the company public.

4. Ray's mother earned money by:
(a) Giving piano lessons.
(b) Working as a maid.
(c) Sewing.
(d) Working at Kresge.

5. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:
(a) Limited growth.
(b) Bad publicity.
(c) No cash flow.
(d) Mismanagement.

Short Answer Questions

1. Who did Ray pattern himself after at the age of seventeen?

2. Approximately how much did the Twelve Apostles make from the deal?

3. The issues that resulted in Harry Sonnenburn's resignation was:

4. Kroc, with McDonald offices in Chicago and Los Angeles,:

5. Harry Sonnenburn had been a vice president for:

(see the answer key)

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