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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. The problems McDonald's eliminated by switching to frozen french fried included all but:
(a) Using square boxes.
(b) Peeling potatoes.
(c) Blanching the potatoes.
(d) Lifting nine hundred pound bags of potatoes.

2. Ray Kroc met Bill Veeck:
(a) At school.
(b) At Walgreen's.
(c) At a restaurant.
(d) At Wrigley Field.

3. During World War I, Ray:
(a) Joined as an ambulance driver.
(b) Stayed home.
(c) Was rejected.
(d) Stayed in school.

4. Why did the Kroc's return to Chicago from Miami?
(a) Ray's mother was sick.
(b) Ray lost his job.
(c) Ethel was homesick.
(d) Ray received a good job offer in Chicago.

5. What was not a part of the original McDonald's menu?
(a) BLT sandwich.
(b) French fries.
(c) Cheeseburgers.
(d) Hamburgers.

Short Answer Questions

1. As a result of the exclusive licensing agreement, McDonalds:

2. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?

3. How did Kroc view prices and price increases?

4. What was Kroc's biggest paper cup account?

5. Whic position did Harry Sonnenburn hold in the corporation?

(see the answer key)

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