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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. The problems McDonald's eliminated by switching to frozen french fried included all but:
(a) Peeling potatoes.
(b) Using square boxes.
(c) Blanching the potatoes.
(d) Lifting nine hundred pound bags of potatoes.

2. In order to marry Ethel, Ray found employment:
(a) Selling stock.
(b) Selling paper cups for Lily Cup company.
(c) At Western Union.
(d) At a speakeasy.

3. What problem was unique to California suppliers?
(a) Some suppliers wouldn't deal with McDonalds.
(b) They wouldn't negotiate with McDonalds.
(c) They weren't reliable.
(d) They formed suppliers cartels.

4. What was Kroc responsible for having introduced at Price Castle?
(a) Milk shakes.
(b) Hot dogs.
(c) Hamburgers.
(d) French fries.

5. Where did Kroc meet Joni Smith?
(a) Chicago.
(b) New York.
(c) St. Paul.
(d) San Bernardino.

Short Answer Questions

1. The first business Ray opened was:

2. What does Kroc feel is required to make money?

3. Kroc's view on taking risks is that risk:

4. A phrenologist's report on a four year old Ray Kroc predicted that he would:

5. While establishing the first McDonald's franchise:

(see the answer key)

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