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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. How old was Kroc when he made his deal with the McDonald brothers?
(a) Forty-five.
(b) Forty.
(c) Thirty-five.
(d) Fifty-two.

2. Why did McDonalds have low volume in California?
(a) Other stores undersold them.
(b) McDonald's have no identity in the multitude of drive-ins.
(c) Poor quality.
(d) Staffing problems.

3. What word does Kroc use to describe Ethel's reaction to his new venture?
(a) Luke warm.
(b) Enthusiastic.
(c) Incensed.
(d) Excited.

4. When the McDonald brothers explained their operation, what impressed Kroc?
(a) The simplicity and effectiveness of their system.
(b) They were using his Multimixers.
(c) The quality of the food.
(d) Their prices.

5. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:
(a) Bad publicity.
(b) Limited growth.
(c) Mismanagement.
(d) No cash flow.

Short Answer Questions

1. After Harry left McDonalds, he:

2. What is Kroc's theory in fighting the competition?

3. What product was Kroc selling before forming McDonalds?

4. What did Ray Kroc have when he returned from California in 1954?

5. What did the McDonald brothers call Kroc?

(see the answer key)

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