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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. What product did Kroc try to sell but failed at?
(a) Multimixers.
(b) The Fold-a-Nook.
(c) Food service machines.
(d) Encyclopedias.

2. When did the Des Plaines McDonald's open?
(a) January 1, 1955.
(b) Summer, 1955.
(c) January, 1956.
(d) April 15, 1955.

3. In 1960, McDonald's opened the first company built store in:
(a) Columbus, Ohio.
(b) Chicago, Illinois.
(c) San Diego, California.
(d) Torrence, California.

4. McDonald's faced opposition from some of their operators in the form of:
(a) Strikes.
(b) Boycotts.
(c) The McDonald's Operators Association.
(d) Court cases.

5. Why did Ray return to Chicago?
(a) Better job prospects.
(b) He didn't like New York.
(c) His grandmother was ill.
(d) To marry Ethel.

Short Answer Questions

1. How did Kroc resolve the problem of the french fries?

2. What did Kroc envision after talking to the McDonald's?

3. Which position did Ray Kroc hold in the corporation?

4. Whic position did Harry Sonnenburn hold in the corporation?

5. How did the Big Mac become a menu item?

(see the answer key)

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