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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. How did the Big Mac become a menu item?
(a) To lower the cost of bun's.
(b) To minimize costs.
(c) It was a man-sized meal.
(d) In response to Burger King's Whopper.

2. Why did Ray return to Chicago?
(a) Better job prospects.
(b) To marry Ethel.
(c) He didn't like New York.
(d) His grandmother was ill.

3. What fixture provided a problem in the Des Plaines location?
(a) The Multimixer.
(b) The lights.
(c) The oven.
(d) The furnace.

4. How old was Kroc when he made his deal with the McDonald brothers?
(a) Forty.
(b) Forty-five.
(c) Thirty-five.
(d) Fifty-two.

5. Who did Kroc name as president?
(a) Luigi Salveneschi.
(b) Fred Turner.
(c) Dick Boylan.
(d) June Martino.

Short Answer Questions

1. When did Sonnenburn assume this position?

2. In high school, Ray worked at:

3. What job did Ray hold in the Chicago financial market?

4. Kroc told his salesmen that when selling, they had to:

5. When McDonalds went public, what was the initial offering price of the stock?

(see the answer key)

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