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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?
(a) Three months.
(b) They never achieved their pre-price increase level.
(c) One year.
(d) Seven months.

2. How did Ethel feel about Ray going into the Multimixer business?
(a) She had no opinion on the subject.
(b) She opposed the idea.
(c) She supported the move.
(d) She threatened to leave him.

3. A common practice among California suppliers was:
(a) Kickbacks in exchange for exclusive contracts.
(b) Poor quality.
(c) Poor service.
(d) Refusal to negotiate.

4. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?
(a) $25,000.
(b) $50,000.
(c) $5,000.
(d) $10,000.

5. When McDonalds went public, what was the initial offering price of the stock?
(a) $35.
(b) $18.
(c) $25.
(d) $22.50.

Short Answer Questions

1. Where was the first McOpCo Store?

2. Kroc felt that it was good policy to continue new store development in an economic downturn because:

3. After Ray married Jane, they sold the Woodland Hills house and:

4. How did McDonald's solve its identity problem and improve sales in Calfornia?

5. How did Kroc view prices and price increases?

(see the answer key)

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