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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. Why did McDonalds introduce the Filet-O-Fish sandwich?
(a) Kroc liked fish sandwiches.
(b) Part of normal menu expansion.
(c) Customers were demanding fish sandwiches.
(d) Catholics could not eat meat on Fridays and McDonalds was losing too much business.

2. What did McDonalds do for the first time in January 1961?
(a) Raised the price of hamburgers.
(b) Introduced Filet-O-Fish.
(c) Lowered prices.
(d) Advertised on television.

3. Sonnenburn began working for a weekly take home salary of:
(a) $100.
(b) $150.
(c) $75.
(d) $125.

4. Ray Kroc was born and raised in:
(a) Los Angeles, California.
(b) Miami, Florida.
(c) Oak Park, Illinois.
(d) New York City.

5. What was the price of the original McDonald brothers hamburger?
(a) Fifteen cents.
(b) Thirty cents.
(c) Twenty-five cents.
(d) Ten cents.

Short Answer Questions

1. Kroc, with McDonald offices in Chicago and Los Angeles,:

2. Approximately how much did the Twelve Apostles make from the deal?

3. In high school, Ray worked at:

4. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:

5. In order to marry Ethel, Ray found employment:

(see the answer key)

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