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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. How many states were in the west coast region?
(a) Ten.
(b) Six.
(c) Fourteen.
(d) Five.

2. How did McDonalds manage to borrow $1.5 million from three insurance companies?
(a) In exchange for 22.5% of their stock.
(b) By signing guarantees.
(c) By give them managing control.
(d) By improving their balance sheet.

3. What does Kroc describe as 'the most joyous kind of executive experience'?
(a) Making important decisions.
(b) Making money.
(c) Watching the brand name become known.
(d) Watching his creation grow as the result of good decision making.

4. Harry Sonnenburn had been a vice president for:
(a) Tastee-Freeze.
(b) Walgreen's.
(c) Dairy Queen.
(d) Kresge.

5. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:
(a) Threatened to quit.
(b) Accepted it.
(c) Said he was insulted.
(d) Took four days off.

Short Answer Questions

1. Why did McDonalds have low volume in California?

2. Kroc and his staff decided that the best growth path was to:

3. What is Kroc's theory about size of stores and growth?

4. Where was Hamburger University located?

5. What was Kroc responsible for having introduced at Price Castle?

(see the answer key)

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