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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. How does Kroc describe McDonald's?
(a) A conglomerate.
(b) An organization of small businessmen.
(c) A corporate monolith.
(d) An organization of loosely affiliated regions.

2. Who did Kroc recommend to open restaurants for them?
(a) His employer.
(b) Kroc himself.
(c) They hire a manager.
(d) They had no recommendations.

3. Who invented the Multimixer?
(a) Ray Kroc.
(b) John Clark.
(c) Earl Prince.
(d) Bill Veeck.

4. The effects of the purchasing system Kroc devised was to:
(a) Raise costs for the franchise owner.
(b) Allow franchise owners to buy from whomever they wanted.
(c) Guarantee profits for Kroc.
(d) Avoid anti-trust problems at a later time.

5. What percent of gross sales did Kroc receive from the franchises?
(a) 1.5%
(b) 1%
(c) 2%
(d) 1.9%

Short Answer Questions

1. What was the price of the original McDonald brothers hamburger?

2. Which product did Ralph Sullivan pioneer?

3. The first business Ray opened was:

4. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:

5. Why did McDonalds introduce the Filet-O-Fish sandwich?

(see the answer key)

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