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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. Kroc flew to California:
(a) To view the operation of the McDonald brothers.
(b) To see customers for paper cups.
(c) For a vacation.
(d) On a routine sales call.

2. After Harry left McDonalds, he:
(a) Retired.
(b) Opened a rival business.
(c) Remained a consultant to the company.
(d) Sold his stock.

3. How did the Big Mac become a menu item?
(a) To minimize costs.
(b) To lower the cost of bun's.
(c) In response to Burger King's Whopper.
(d) It was a man-sized meal.

4. What product did Kroc try to sell but failed at?
(a) Food service machines.
(b) Multimixers.
(c) Encyclopedias.
(d) The Fold-a-Nook.

5. Who were the early McDonald franchises sold to?
(a) Kroc's golfing friends.
(b) Lily Tulip customers.
(c) Prince Castle.
(d) Existing restaurants.

Short Answer Questions

1. The new design of McDonald buildings included:

2. Kroc hired Harry Sonnenburn to handle:

3. Ray Kroc was born and raised in:

4. What problem was unique to California suppliers?

5. When the McDonald brothers explained their operation, what impressed Kroc?

(see the answer key)

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