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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. What did the McDonald brothers have an architect working on?
(a) A house.
(b) The design for a new drive-in building.
(c) A new warehouse.
(d) A remodeled restaurant.

2. How did McDonalds manage to borrow $1.5 million from three insurance companies?
(a) By give them managing control.
(b) By signing guarantees.
(c) In exchange for 22.5% of their stock.
(d) By improving their balance sheet.

3. Kroc fulfilled one of his dreams on March 8, 1969 when he:
(a) Married Joni.
(b) Set out on a world cruise.
(c) Purchased the Chicago Cubs.
(d) Formally retired from McDonalds.

4. As a result of the exclusive licensing agreement, McDonalds:
(a) Lost business to competitors.
(b) Received a lower percent of sales.
(c) Had no say in the management issue.
(d) Couldn't open a store in the area.

5. Kroc told his salesmen that when selling, they had to:
(a) First sell themselves.
(b) Cut the price.
(c) Emphasize the good points about the product.
(d) Lie.

Short Answer Questions

1. What did Kroc propose to the brothers?

2. In exchange for the loan, McDonald's would:

3. How did Kroc resolve the problem of the french fries?

4. Under Fred Turner's leadership, McDonalds:

5. What is Kroc's theory in fighting the competition?

(see the answer key)

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