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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. Kroc's philosophy regarding opportunity is to:
(a) Carefully sort through opportunities.
(b) Take advantage of every opportunity that presents itself.
(c) Ignore opportunities.
(d) Stay with the security of a job.

2. Whic position did Harry Sonnenburn hold in the corporation?
(a) President and chief executive officer.
(b) Treasurer.
(c) Executive vice president.
(d) Senior vice president.

3. What is Kroc's theory about size of stores and growth?
(a) He had no theory of the subject.
(b) All stores must be of uniform size.
(c) Begin with small stores and let them expand.
(d) If you think small, you stay small.

4. A phrenologist's report on a four year old Ray Kroc predicted that he would:
(a) Die at an early age.
(b) Was inconclusive.
(c) Become a coprorate executive.
(d) Work in the good service industry.

5. In 1960, McDonald's opened the first company built store in:
(a) San Diego, California.
(b) Columbus, Ohio.
(c) Torrence, California.
(d) Chicago, Illinois.

Short Answer Questions

1. How much money did McDonald's have to raise to pay off the mechanic's liens?

2. When did Sonnenburn assume this position?

3. When the McDonald brothers explained their operation, what impressed Kroc?

4. How did Ray Kroc meet Jane Dobbins Green?

5. The major reason why Kroc wanted to end the association with the McDonald brothers was:

(see the answer key)

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