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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. How old was Kroc when he made his deal with the McDonald brothers?
(a) Forty-five.
(b) Thirty-five.
(c) Fifty-two.
(d) Forty.

2. A common practice among California suppliers was:
(a) Poor quality.
(b) Kickbacks in exchange for exclusive contracts.
(c) Poor service.
(d) Refusal to negotiate.

3. Which of the following was not a part of McDonald's programs in the 1970s?
(a) Minority hiring programs.
(b) Campaign to reduce prices.
(c) Expansion of Hamburger U.
(d) Energy consumption programs.

4. Who invented the Multimixer?
(a) Earl Prince.
(b) Bill Veeck.
(c) John Clark.
(d) Ray Kroc.

5. What did Kroc propose to the brothers?
(a) They open a chain of restaurants using his Multimixers.
(b) They introduce new, good items.
(c) They purchase more Multimixers.
(d) They sell him their restaurants.

Short Answer Questions

1. What term does Kroc use to describe new product development?

2. The problems McDonald's eliminated by switching to frozen french fried included all but:

3. Whic position did Harry Sonnenburn hold in the corporation?

4. How does Kroc describe McDonald's?

5. The original McDonald brothers restaurant was located in:

(see the answer key)

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