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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. How much money did McDonald's have to raise to pay off the mechanic's liens?
(a) $250,000.
(b) $400,000.
(c) $1 million.
(d) $125,000.

2. Kroc decided to restructure the company for administrative purposes by:
(a) Opening new stores.
(b) Dividing the country into regions.
(c) Forming a new company.
(d) Hiring a new vice president.

3. Kroc and his staff decided that the best growth path was to:
(a) Own the restaurants themselves.
(b) Open anywhere the franchise buyer wanted.
(c) Limit franchise sales to maintain high prices.
(d) Select locations and develop the restaurants themselves.

4. Kroc felt that it was good policy to continue new store development in an economic downturn because:
(a) They would provide jobs.
(b) Costs were lower.
(c) They wouldn't experience a financial loss.
(d) They had to follow their plan.

5. What was June Martino's nickname?
(a) The Gentle Lady.
(b) The Vice-President of Equilibrium.
(c) The Business Lady.
(d) Snoopy.

Short Answer Questions

1. Who invented the Multimixer?

2. Which position did Ray Kroc hold in the corporation?

3. Why did Ray return to Chicago?

4. Sonnenburn began working for a weekly take home salary of:

5. Kroc's philosophy regarding opportunity is to:

(see the answer key)

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