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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. Ray Kroc was born and raised in:
(a) Los Angeles, California.
(b) New York City.
(c) Oak Park, Illinois.
(d) Miami, Florida.

2. What was not a part of the original McDonald's menu?
(a) BLT sandwich.
(b) French fries.
(c) Hamburgers.
(d) Cheeseburgers.

3. How did Ethel feel about Ray going into the Multimixer business?
(a) She supported the move.
(b) She threatened to leave him.
(c) She had no opinion on the subject.
(d) She opposed the idea.

4. Kroc feels that people can accomplish:
(a) Nothing without good contracts.
(b) Nothing without money.
(c) Anything they set their minds to.
(d) Whatever they can afford.

5. What did Kroc propose to the brothers?
(a) They purchase more Multimixers.
(b) They introduce new, good items.
(c) They sell him their restaurants.
(d) They open a chain of restaurants using his Multimixers.

Short Answer Questions

1. What job did Ray hold in the Chicago financial market?

2. How did Kroc resolve the problem of the french fries?

3. Earl Prince wanted Kroc to:

4. What was one of the most successful elements of the McDonald's brothers operation?

5. While establishing the first McDonald's franchise:

(see the answer key)

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