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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. Why did the brothers refuse Kroc's original offer?
(a) They wanted more money.
(b) They didn't have the money.
(c) They were happy with their situation and wanted to enjoy life.
(d) They didn't trust him.

2. What fixture provided a problem in the Des Plaines location?
(a) The lights.
(b) The Multimixer.
(c) The furnace.
(d) The oven.

3. What did Kroc envision after talking to the McDonald's?
(a) Recommendations for improvement.
(b) McDonald restaurants across the country.
(c) An operation that needed improvement.
(d) Opening his own chain of restaurants.

4. The original McDonald brothers restaurant was located in:
(a) Miami, Florida.
(b) Detroit, Michigan.
(c) Chicago, Illinois.
(d) San Bernadino, California.

5. Ray Kroc met Bill Veeck:
(a) At school.
(b) At Wrigley Field.
(c) At a restaurant.
(d) At Walgreen's.

Short Answer Questions

1. How did the McDonald brothers pioneer the fast-food business?

2. What percent of gross sales did Kroc receive from the franchises?

3. Who invented the Multimixer?

4. How much did John Clark want for his share in the Multimixer business?

5. Who did Kroc recommend to open restaurants for them?

(see the answer key)

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