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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. Drive-in food restaurants came into being in:
(a) 1940s.
(b) 1950s.
(c) 1920s.
(d) 1930s.

2. Ray and Ethel married in:
(a) 1922.
(b) 1925.
(c) 1923.
(d) 1920.

3. Which product did Ralph Sullivan pioneer?
(a) The Multimixer.
(b) A revolutionary new paper cup.
(c) The hot fudge sundae.
(d) A milk shake made with frozen milk.

4. Which state pioneered the drive-in food business?
(a) Florida.
(b) Illinois.
(c) California.
(d) Texas.

5. Kroc flew to California:
(a) For a vacation.
(b) To view the operation of the McDonald brothers.
(c) To see customers for paper cups.
(d) On a routine sales call.

Short Answer Questions

1. Kroc found the 1927-37 period exciting because of:

2. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:

3. What did Ray Kroc have when he returned from California in 1954?

4. What was Kroc's biggest paper cup account?

5. What was one of the most successful elements of the McDonald's brothers operation?

(see the answer key)

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