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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. What product did Kroc try to sell but failed at?
(a) Encyclopedias.
(b) Multimixers.
(c) Food service machines.
(d) The Fold-a-Nook.

2. Ray Kroc met Bill Veeck:
(a) At Wrigley Field.
(b) At a restaurant.
(c) At Walgreen's.
(d) At school.

3. What is the word that Kroc used to describe his feelings at this time?
(a) Excitement.
(b) Exhilaration.
(c) Fear.
(d) Estragement.

4. What was Kroc's biggest paper cup account?
(a) Walgreen's.
(b) Swift.
(c) Beatrice Creamery.
(d) Wrigley Field.

5. When did the Des Plaines McDonald's open?
(a) January, 1956.
(b) Summer, 1955.
(c) January 1, 1955.
(d) April 15, 1955.

Short Answer Questions

1. What foodstuff provided a problem that had to be resolved at the Des Plaines location?

2. What was not a part of the original McDonald's menu?

3. What was Kroc responsible for having introduced at Price Castle?

4. What percent of Kroc's share of gross sales did the McDonald brothers receive?

5. Who invented the Multimixer?

(see the answer key)

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