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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. What product was Kroc selling before forming McDonalds?
(a) Real estate.
(b) Vacuum cleaners.
(c) Multimixer.
(d) Used cars.

2. Why did Ray move to New York?
(a) He wanted a change of scene.
(b) His family moved due to his father's promotion.
(c) Better job prospects.
(d) Ray was promoted to stock broker.

3. In order to marry Ethel, Ray found employment:
(a) Selling paper cups for Lily Cup company.
(b) At a speakeasy.
(c) At Western Union.
(d) Selling stock.

4. Who did Kroc recommend to open restaurants for them?
(a) Kroc himself.
(b) They had no recommendations.
(c) His employer.
(d) They hire a manager.

5. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?
(a) It was too complicated.
(b) It was too costly.
(c) He didn't think of it.
(d) He required their expertise.

Short Answer Questions

1. How did Ethel feel about Ray going into the Multimixer business?

2. While selling paper cups, Ray worked part-time:

3. Which state pioneered the drive-in food business?

4. Ray Kroc met Bill Veeck:

5. According to the agreement, Kroc would receive a franchise fee of:

(see the answer key)

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