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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. What was one of the most successful elements of the McDonald's brothers operation?
(a) Hamburgers.
(b) French fries.
(c) Shakes.
(d) Soft drinks.

2. How did Kroc resolve the problem of the french fries?
(a) By changing the brand of oil.
(b) By double frying them.
(c) He couln't duplicate the fries of the San Bernardino location.
(d) By changing the ingredients.

3. What fixture provided a problem in the Des Plaines location?
(a) The Multimixer.
(b) The furnace.
(c) The oven.
(d) The lights.

4. Kroc's philosophy regarding opportunity is to:
(a) Ignore opportunities.
(b) Stay with the security of a job.
(c) Carefully sort through opportunities.
(d) Take advantage of every opportunity that presents itself.

5. Who did Kroc recommend to open restaurants for them?
(a) They had no recommendations.
(b) His employer.
(c) Kroc himself.
(d) They hire a manager.

Short Answer Questions

1. What was Kroc responsible for having introduced at Price Castle?

2. Kroc feels that people can accomplish:

3. What did Kroc do the first time he visited the McDonald brothers?

4. Why did Ray return to Chicago?

5. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?

(see the answer key)

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