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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?
(a) He required their expertise.
(b) He didn't think of it.
(c) It was too costly.
(d) It was too complicated.

2. Why did Ray return to Chicago?
(a) He didn't like New York.
(b) To marry Ethel.
(c) His grandmother was ill.
(d) Better job prospects.

3. What percent of gross sales did Kroc receive from the franchises?
(a) 1%
(b) 2%
(c) 1.5%
(d) 1.9%

4. What concept did Kroc promote when selling paper cups?
(a) Lower breakage.
(b) Lower staffing.
(c) Carry-out business.
(d) Less clean-up.

5. What did Ray enjoy most about high school?
(a) History.
(b) Debating.
(c) Algebra.
(d) English.

Short Answer Questions

1. What product did Kroc try to sell but failed at?

2. According to the agreement, Kroc would receive a franchise fee of:

3. What was Kroc's biggest paper cup account?

4. Kroc's original contact with the McDonald brothers provided that each franchise unit:

5. A phrenologist's report on a four year old Ray Kroc predicted that he would:

(see the answer key)

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