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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. Kroc's original contact with the McDonald brothers provided that each franchise unit:
(a) Had to be an exact copy of the original.
(b) Ccould not use the McDonald name.
(c) Could be designed in any way.
(d) Could be designed in any way but had to use the colors of the original.

2. Why did the brothers refuse Kroc's original offer?
(a) They didn't have the money.
(b) They were happy with their situation and wanted to enjoy life.
(c) They wanted more money.
(d) They didn't trust him.

3. Ray Kroc was born and raised in:
(a) Oak Park, Illinois.
(b) New York City.
(c) Los Angeles, California.
(d) Miami, Florida.

4. The first business Ray opened was:
(a) A music store.
(b) A talent agency.
(c) A restaurant.
(d) A delivery service.

5. What was not a part of the original McDonald's menu?
(a) BLT sandwich.
(b) French fries.
(c) Hamburgers.
(d) Cheeseburgers.

Short Answer Questions

1. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?

2. What product was Kroc selling before forming McDonalds?

3. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?

4. What is the word that Kroc used to describe his feelings at this time?

5. What fixture provided a problem in the Des Plaines location?

(see the answer key)

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