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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:
(a) Threatened to quit.
(b) Said he was insulted.
(c) Accepted it.
(d) Took four days off.

2. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?
(a) $50,000.
(b) $25,000.
(c) $5,000.
(d) $10,000.

3. Kroc's original contact with the McDonald brothers provided that each franchise unit:
(a) Could be designed in any way.
(b) Ccould not use the McDonald name.
(c) Had to be an exact copy of the original.
(d) Could be designed in any way but had to use the colors of the original.

4. How did the McDonald brothers pioneer the fast-food business?
(a) By revamping their existing restaurant and providing a limited menu.
(b) By buying a new restaurant.
(c) By going to school and learning new techniques.
(d) They weren't the pioneers of fast-food restaurants.

5. Kroc found the 1927-37 period exciting because of:
(a) The building bang.
(b) The stock market boom.
(c) The growth of his family.
(d) The growth of the paper cup industry.

Short Answer Questions

1. What product was Kroc selling before forming McDonalds?

2. Which product did Ralph Sullivan pioneer?

3. Kroc's view on taking risks is that risk:

4. Who did Kroc used to work for?

5. Earl Prince wanted Kroc to:

(see the answer key)

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