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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. What job did Ray hold in the Chicago financial market?
(a) Stock trader.
(b) Board marker.
(c) Runner.
(d) Stock broker

2. What percent of gross sales did Kroc receive from the franchises?
(a) 2%
(b) 1%
(c) 1.9%
(d) 1.5%

3. Why did the Kroc's return to Chicago from Miami?
(a) Ethel was homesick.
(b) Ray's mother was sick.
(c) Ray received a good job offer in Chicago.
(d) Ray lost his job.

4. Why did the brothers refuse Kroc's original offer?
(a) They didn't have the money.
(b) They were happy with their situation and wanted to enjoy life.
(c) They didn't trust him.
(d) They wanted more money.

5. When the McDonald brothers explained their operation, what impressed Kroc?
(a) The simplicity and effectiveness of their system.
(b) They were using his Multimixers.
(c) Their prices.
(d) The quality of the food.

Short Answer Questions

1. The One-In-a-Million was:

2. How much did John Clark want for his share in the Multimixer business?

3. What word does Kroc use to describe Ethel's reaction to his new venture?

4. Kroc's original contact with the McDonald brothers provided that each franchise unit:

5. Kroc went to Florida in 1925:

(see the answer key)

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