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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. How old was Kroc when he made his deal with the McDonald brothers?
(a) Forty-five.
(b) Thirty-five.
(c) Forty.
(d) Fifty-two.

2. Why was Kroc impressed with the french fries?
(a) They were cheap.
(b) They were cooked in oil that wasn't used for anything but french fries.
(c) They came frozen in packages.
(d) He wasn't impressed by the french fries.

3. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?
(a) One year.
(b) They never achieved their pre-price increase level.
(c) Three months.
(d) Seven months.

4. The McDonald's people referred to the Bristol group as:
(a) The Group.
(b) The University Group.
(c) The Twelve Apostles.
(d) The New York Group.

5. How many hamburgers had McDonalds sold by July 1966?
(a) Five hundred million.
(b) Three billion.
(c) One billion.
(d) Two billion.

Short Answer Questions

1. The cause of the mechanic's liens was due to:

2. Kroc went to Florida in 1925:

3. Ray Kroc was born and raised in:

4. When McDonalds went public, what was the initial offering price of the stock?

5. What word does Kroc use to describe Ethel's reaction to his new venture?

(see the answer key)

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