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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. Ray Kroc was born and raised in:
(a) Oak Park, Illinois.
(b) New York City.
(c) Los Angeles, California.
(d) Miami, Florida.

2. The first business Ray opened was:
(a) A talent agency.
(b) A music store.
(c) A delivery service.
(d) A restaurant.

3. Which was not an area of the McDonald's business that Kroc remained active in?
(a) Acquisition of new properties.
(b) New product development.
(c) Human resources.
(d) None of the above.

4. What did Kroc envision after talking to the McDonald's?
(a) An operation that needed improvement.
(b) Recommendations for improvement.
(c) McDonald restaurants across the country.
(d) Opening his own chain of restaurants.

5. Sonnenburn began working for a weekly take home salary of:
(a) $125.
(b) $150.
(c) $100.
(d) $75.

Short Answer Questions

1. Why was Kroc as interested in California?

2. What term does Kroc use to describe new product development?

3. How old was Kroc when he made his deal with the McDonald brothers?

4. How many hamburgers had McDonalds sold by July 1966?

5. What was Kroc's net worth in 1959?

(see the answer key)

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