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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. While establishing the first McDonald's franchise:
(a) Kroc delegated the work on the franchise to others.
(b) Kroc quit Prince Castle sales.
(c) Kroc worked part-time as a piano player.
(d) Kroc continued to sell Multimixers.

2. What did Ray enjoy most about high school?
(a) Algebra.
(b) English.
(c) Debating.
(d) History.

3. What was June Martino's nickname?
(a) The Gentle Lady.
(b) Snoopy.
(c) The Vice-President of Equilibrium.
(d) The Business Lady.

4. Why couldn't the Des Plaines franchise be an exact duplicate of the San Bernadino original?
(a) It was too costly.
(b) Because of union requirements.
(c) There was not enough space.
(d) Because of differences in climate.

5. Kroc flew to California:
(a) To see customers for paper cups.
(b) On a routine sales call.
(c) To view the operation of the McDonald brothers.
(d) For a vacation.

Short Answer Questions

1. What was not a part of the original McDonald's menu?

2. In 1960, McDonald's opened the first company built store in:

3. As a result of the exclusive licensing agreement, McDonalds:

4. What did the McDonald brothers call Kroc?

5. What was Kroc responsible for having introduced at Price Castle?

(see the answer key)

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