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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. Who did Kroc recommend to open restaurants for them?
(a) Kroc himself.
(b) They had no recommendations.
(c) They hire a manager.
(d) His employer.

2. What percent of gross sales did Kroc receive from the franchises?
(a) 1.9%
(b) 1.5%
(c) 1%
(d) 2%

3. One of the biggest problems in California was with:
(a) Space requirements.
(b) Staffing.
(c) Real estate.
(d) Suppliers.

4. Which product did Ralph Sullivan pioneer?
(a) The hot fudge sundae.
(b) A milk shake made with frozen milk.
(c) The Multimixer.
(d) A revolutionary new paper cup.

5. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?
(a) $10,000.
(b) $50,000.
(c) $5,000.
(d) $25,000.

Short Answer Questions

1. Kroc found the 1927-37 period exciting because of:

2. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:

3. In exchange for the loan, McDonald's would:

4. According to the agreement, Kroc would receive a franchise fee of:

5. What was not a part of the original McDonald's menu?

(see the answer key)

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