View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. Who did Kroc name as president?
(a) Luigi Salveneschi.
(b) June Martino.
(c) Dick Boylan.
(d) Fred Turner.

2. Where was Hamburger University located?
(a) Des Plaines, Illinois.
(b) Chicago, Illinois.
(c) Elk Grove Village, Illinois.
(d) Arlington Heights, Illinois.

3. Kroc feels that people can accomplish:
(a) Nothing without good contracts.
(b) Nothing without money.
(c) Anything they set their minds to.
(d) Whatever they can afford.

4. Kroc felt that it was good policy to continue new store development in an economic downturn because:
(a) They had to follow their plan.
(b) They would provide jobs.
(c) They wouldn't experience a financial loss.
(d) Costs were lower.

5. What is The Monotony Index, formulated by Luigi Salvenschi?
(a) The greater the amount of monotony in a town, the better the chances that McDonalds will be successful.
(b) Tasks should be rotated so workers don't become bored.
(c) The store must have music or entertainment for customers.
(d) The menu should be varied so customers don't become bored.

Short Answer Questions

1. The issues that resulted in Harry Sonnenburn's resignation was:

2. Fred Turner was hired to:

3. Why was Kroc as interested in California?

4. Which position did Ray Kroc hold in the corporation?

5. Kroc views all of the following as McDonald's strengths:

(see the answer key)

This section contains 262 words (approx. 1 page at 300 words per page) View a FREE sample