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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. How old was Kroc when he made his deal with the McDonald brothers?
(a) Forty.
(b) Forty-five.
(c) Fifty-two.
(d) Thirty-five.

2. Kroc told his salesmen that when selling, they had to:
(a) Lie.
(b) Cut the price.
(c) First sell themselves.
(d) Emphasize the good points about the product.

3. What kind of lease did the franchises have?
(a) Subordinated lease.
(b) Yearly lease.
(c) Ten year lease.
(d) Five year lease.

4. What concept did Kroc promote when selling paper cups?
(a) Lower breakage.
(b) Carry-out business.
(c) Lower staffing.
(d) Less clean-up.

5. Sonnenburn began working for a weekly take home salary of:
(a) $150.
(b) $75.
(c) $125.
(d) $100.

Short Answer Questions

1. When did Sonnenburn assume this position?

2. Fred Turner was hired to:

3. What is Kroc's theory about size of stores and growth?

4. Kroc flew to California:

5. What percent of Kroc's share of gross sales did the McDonald brothers receive?

(see the answer key)

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