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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. What did McDonalds do for the first time in January 1961?
(a) Raised the price of hamburgers.
(b) Lowered prices.
(c) Introduced Filet-O-Fish.
(d) Advertised on television.

2. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?
(a) Three months.
(b) One year.
(c) They never achieved their pre-price increase level.
(d) Seven months.

3. What did Kroc propose to the brothers?
(a) They introduce new, good items.
(b) They open a chain of restaurants using his Multimixers.
(c) They purchase more Multimixers.
(d) They sell him their restaurants.

4. The major reason why Kroc wanted to end the association with the McDonald brothers was:
(a) They demanded managerial positions.
(b) They interferred too much in company decisions.
(c) Their refusal to alter any of the terms of the original agreement.
(d) They refused to sell their San Bernardino store to the corporation.

5. Ray and Ethel married in:
(a) 1920.
(b) 1923.
(c) 1925.
(d) 1922.

Short Answer Questions

1. Sonnenburn began working for a weekly take home salary of:

2. Why did Ray move to New York?

3. What was the purpose of the Franchise Realty Corporation?

4. What percent of Kroc's share of gross sales did the McDonald brothers receive?

5. What was Kroc's net worth in 1959?

(see the answer key)

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