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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. When did McDonald's project they would payoff the loan?
(a) 1991.
(b) 1969.
(c) 1983.
(d) 2000.

2. Why did Ray move to New York?
(a) He wanted a change of scene.
(b) His family moved due to his father's promotion.
(c) Ray was promoted to stock broker.
(d) Better job prospects.

3. What did Kroc propose to the brothers?
(a) They sell him their restaurants.
(b) They open a chain of restaurants using his Multimixers.
(c) They purchase more Multimixers.
(d) They introduce new, good items.

4. Kroc and his staff decided that the best growth path was to:
(a) Limit franchise sales to maintain high prices.
(b) Select locations and develop the restaurants themselves.
(c) Open anywhere the franchise buyer wanted.
(d) Own the restaurants themselves.

5. According to the agreement, Kroc would receive a franchise fee of:
(a) $250.
(b) $1,500.
(c) $950.
(d) $500.

Short Answer Questions

1. As a result of the exclusive licensing agreement, McDonalds:

2. The problems McDonald's eliminated by switching to frozen french fried included all but:

3. Ray Kroc met Bill Veeck:

4. During World War I, Ray:

5. Kroc's philosophy regarding opportunity is to:

(see the answer key)

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