View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. How did Kroc resolve the problem of the french fries?
(a) He couln't duplicate the fries of the San Bernardino location.
(b) By changing the ingredients.
(c) By double frying them.
(d) By changing the brand of oil.

2. Why did Ray return to Chicago?
(a) Better job prospects.
(b) To marry Ethel.
(c) He didn't like New York.
(d) His grandmother was ill.

3. The new design of McDonald buildings included:
(a) Seating room.
(b) Parking lot services.
(c) Table services.
(d) No golden arches.

4. Kroc's original contact with the McDonald brothers provided that each franchise unit:
(a) Could be designed in any way.
(b) Ccould not use the McDonald name.
(c) Had to be an exact copy of the original.
(d) Could be designed in any way but had to use the colors of the original.

5. In response to being informed of a ten percent pay cut by Lily during the Depression, Kroc did all of the following:
(a) Took four days off.
(b) Said he was insulted.
(c) Accepted it.
(d) Threatened to quit.

Short Answer Questions

1. What did it cost McDonalds to buyout the exclusive licensing agreement?

2. What concept did Kroc promote when selling paper cups?

3. When did the Des Plaines McDonald's open?

4. What was the purpose of the Franchise Realty Corporation?

5. Whic position did Harry Sonnenburn hold in the corporation?

(see the answer key)

This section contains 252 words (approx. 1 page at 300 words per page) View a FREE sample