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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. Kroc and his advisors wanted McDonald's to be known:
(a) Flashy surroundings.
(b) For high quality food and uniform methods of preparation.
(c) Cheap food.
(d) Good service.

2. When did McDonald's actually pay off the loan?
(a) 1991.
(b) 1972.
(c) 1983.
(d) 1969.

3. McDonald's faced opposition from some of their operators in the form of:
(a) Strikes.
(b) Boycotts.
(c) The McDonald's Operators Association.
(d) Court cases.

4. The cause of the mechanic's liens was due to:
(a) Fradulent practices.
(b) The failure to obtain clear title to the property.
(c) Carelessness.
(d) Incompetence.

5. How did Kroc view prices and price increases?
(a) Price increases should be tied to the cost of living.
(b) McDonald's should charge the highest price the market would bear.
(c) The fifteen cent hamburger price had to be maintained.
(d) Every penny mattered to the consumer.

Short Answer Questions

1. Why does Kroc say he didn't just copy the McDonald's idea instead of entering into a contract with them?

2. After the real estate job ended, Ray supported his family by:

3. Sonnenburn began working for a weekly take home salary of:

4. The man who helped arrange the financing for the buyout was:

5. What did the McDonald brothers have an architect working on?

(see the answer key)

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