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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. How many items were being sold by McDonald restaurants at this time?
(a) Twelve.
(b) Three.
(c) Six.
(d) Nine.

2. What was one of the most successful elements of the McDonald's brothers operation?
(a) French fries.
(b) Soft drinks.
(c) Hamburgers.
(d) Shakes.

3. The man who helped arrange the financing for the buyout was:
(a) John Gosnell.
(b) Clem Bohr.
(c) Fred Fideli.
(d) John Bristol.

4. Who invented the Multimixer?
(a) Earl Prince.
(b) Bill Veeck.
(c) John Clark.
(d) Ray Kroc.

5. In granting franchises, McDonald gives preference to:
(a) Employees of competitors.
(b) Candidates with business school degrees.
(c) Present operators and McDonald's employees.
(d) Candidates under the age of forty.

Short Answer Questions

1. Kroc hired Harry Sonnenburn to handle:

2. Ray and Ethel married in:

3. Who did Kroc recommend to open restaurants for them?

4. As a result of the exclusive licensing agreement, McDonalds:

5. What is The Monotony Index, formulated by Luigi Salvenschi?

(see the answer key)

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