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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. Kroc decided to restructure the company for administrative purposes by:
(a) Forming a new company.
(b) Hiring a new vice president.
(c) Opening new stores.
(d) Dividing the country into regions.

2. What did Kroc propose to the brothers?
(a) They introduce new, good items.
(b) They sell him their restaurants.
(c) They purchase more Multimixers.
(d) They open a chain of restaurants using his Multimixers.

3. What product was Kroc selling before forming McDonalds?
(a) Multimixer.
(b) Used cars.
(c) Vacuum cleaners.
(d) Real estate.

4. What concept did Kroc promote when selling paper cups?
(a) Carry-out business.
(b) Lower breakage.
(c) Lower staffing.
(d) Less clean-up.

5. Who did Ray pattern himself after at the age of seventeen?
(a) Clark Gable.
(b) Humphrey Bogart.
(c) Rudolph Valentino.
(d) Spencer Tracy.

Short Answer Questions

1. Who caused the big crisis McDonald's faced because of mechanic's liens?

2. The effects of the purchasing system Kroc devised was to:

3. As a result of the exclusive licensing agreement, McDonalds:

4. Kroc fulfilled one of his dreams on March 8, 1969 when he:

5. What did Ray enjoy most about high school?

(see the answer key)

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