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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. Kroc decided to restructure the company for administrative purposes by:
(a) Dividing the country into regions.
(b) Forming a new company.
(c) Hiring a new vice president.
(d) Opening new stores.

2. It cost Kroc how much to buyout the Frejlack Ice Cream interest in McDonalds?
(a) $10,000.
(b) $5,000.
(c) $25,000.
(d) $50,000.

3. What price did the McDonald brothers demand?
(a) $1 million.
(b) $1.5 million.
(c) $2.7 million.
(d) $2 million.

4. Kroc's original contact with the McDonald brothers provided that each franchise unit:
(a) Could be designed in any way.
(b) Had to be an exact copy of the original.
(c) Could be designed in any way but had to use the colors of the original.
(d) Ccould not use the McDonald name.

5. Ray Kroc was born and raised in:
(a) Miami, Florida.
(b) Oak Park, Illinois.
(c) Los Angeles, California.
(d) New York City.

Short Answer Questions

1. The McDonald's people referred to the Bristol group as:

2. How many items were being sold by McDonald restaurants at this time?

3. Which was not an area of the McDonald's business that Kroc remained active in?

4. Where was the first McOpCo Store?

5. The issues that resulted in Harry Sonnenburn's resignation was:

(see the answer key)

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