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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 14.

Multiple Choice Questions

1. What was Kroc's net worth in 1959?
(a) $90,000.
(b) $250,000.
(c) $100,000.
(d) $50,000.

2. What concept did Kroc promote when selling paper cups?
(a) Lower staffing.
(b) Less clean-up.
(c) Lower breakage.
(d) Carry-out business.

3. Sonnenburn began working for a weekly take home salary of:
(a) $75.
(b) $150.
(c) $125.
(d) $100.

4. After marrying Joni and giving the Beverly Hills house to Jane, the Kroc's:
(a) Bought another house in Beverly Hills.
(b) Moved to his Southern California ranch.
(c) Lived on his Yacht.
(d) Moved to Chicago.

5. How does Kroc describe McDonald's?
(a) An organization of small businessmen.
(b) A corporate monolith.
(c) An organization of loosely affiliated regions.
(d) A conglomerate.

Short Answer Questions

1. What was the purpose of the Franchise Realty Corporation?

2. Why did Ray move to New York?

3. What function did Clem Bohr fulfill?

4. What was Harry Sonnenburn involved in at this time?

5. The first business Ray opened was:

(see the answer key)

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