2. What did Kroc do at the first home game of the 1974 season?
(a) He offered free concession to all attendees.
(b) He fired the team manager.
(c) He used the public address system to berate the players for a poor performance.
(d) He promised the fans a winning season.

3. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?
(a) Seven months.
(b) Three months.
(c) They never achieved their pre-price increase level.
(d) One year.

4. What did it cost McDonalds to buyout the exclusive licensing agreement?
(a) $16.5 million.
(b) $5 million.
(c) $8.5 million.
(d) $10 million.

5. When did Sonnenburn assume this position?
(a) 1965.
(b) 1959.
(c) 1960.
(d) 1957.

6. What, according to Kroc, is the common fallacy about money?
(a) Money solves all problems.
(b) Everything should be done for money.
(c) Money creates problems.
(d) Money is important for happiness.

7. The new design of McDonald buildings included:
(a) Table services.
(b) No golden arches.
(c) Parking lot services.
(d) Seating room.

8. How did the Big Mac become a menu item?
(a) To minimize costs.
(b) In response to Burger King's Whopper.
(c) It was a man-sized meal.
(d) To lower the cost of bun's.

9. What new rule was made because of Kroc's action at the first home game?
(a) Only the official announcer can use the public address system.
(b) A limit on the number of promotions.
(c) The park must be landscaped according to league requirements.
(d) Only players and game officals can be on the field.

10. How long did it take Kroc to straighten out the problems in California?
(a) Three weeks.
(b) Six months.
(c) Eighteen months.
(d) Three years.

11. How did McDonald's solve its identity problem and improve sales in Calfornia?
(a) Television advertising campaign.
(b) Improved quality.
(c) Hired new managers.
(d) Lowered prices.

12. What did Kroc do with the baseball park non-player staff?
(a) Restructured the management.
(b) Nothing.
(c) Gave them pay increases.
(d) Brought in his own people.

13. Don Lubin described Ray Kroc to Buzzi Bavasi as:
(a) Head of a large sports syndicate.
(b) No description.
(c) A friend of the baseball commissioner.
(d) The man who owns seven million shares of McDonalds.

14. What was Harry Sonnenburn involved in at this time?
(a) Starting his own company.
(b) Looking to hire a new president.
(c) Preparing to take the company public.
(d) Looking for a new job.

15. In regards to baseball, Kroc tried to make attending the games:
(a) A more pleasant experience.
(b) A dining experience.
(c) None of the above.
(d) A money making event.