2. How long did it take Kroc to straighten out the problems in California?
(a) Eighteen months.
(b) Three years.
(c) Three weeks.
(d) Six months.

3. What price did the McDonald brothers demand?
(a) $2 million.
(b) $1 million.
(c) $2.7 million.
(d) $1.5 million.

4. What problem was unique to California suppliers?
(a) They wouldn't negotiate with McDonalds.
(b) They formed suppliers cartels.
(c) Some suppliers wouldn't deal with McDonalds.
(d) They weren't reliable.

5. How did McDonald's solve its identity problem and improve sales in Calfornia?
(a) Television advertising campaign.
(b) Lowered prices.
(c) Hired new managers.
(d) Improved quality.

6. How did Kroc view prices and price increases?
(a) Price increases should be tied to the cost of living.
(b) Every penny mattered to the consumer.
(c) The fifteen cent hamburger price had to be maintained.
(d) McDonald's should charge the highest price the market would bear.

7. As a result of the exclusive licensing agreement, McDonalds:
(a) Had no say in the management issue.
(b) Received a lower percent of sales.
(c) Couldn't open a store in the area.
(d) Lost business to competitors.

8. What, according to Kroc, is the common fallacy about money?
(a) Money is important for happiness.
(b) Money solves all problems.
(c) Everything should be done for money.
(d) Money creates problems.

9. The McDonald's people referred to the Bristol group as:
(a) The New York Group.
(b) The Twelve Apostles.
(c) The University Group.
(d) The Group.

10. Who did Kroc name as president?
(a) Fred Turner.
(b) June Martino.
(c) Luigi Salveneschi.
(d) Dick Boylan.

11. Kroc fulfilled one of his dreams on March 8, 1969 when he:
(a) Married Joni.
(b) Purchased the Chicago Cubs.
(c) Formally retired from McDonalds.
(d) Set out on a world cruise.

12. Why did McDonalds have low volume in California?
(a) Staffing problems.
(b) Other stores undersold them.
(c) Poor quality.
(d) McDonald's have no identity in the multitude of drive-ins.

13. When did McDonald's project they would payoff the loan?
(a) 2000.
(b) 1983.
(c) 1991.
(d) 1969.

14. After Harry left McDonalds, he:
(a) Sold his stock.
(b) Opened a rival business.
(c) Retired.
(d) Remained a consultant to the company.

15. How does Kroc describe McDonald's?
(a) An organization of small businessmen.
(b) An organization of loosely affiliated regions.
(c) A conglomerate.
(d) A corporate monolith.