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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What did Kroc do at the first home game of the 1974 season?
(a) He used the public address system to berate the players for a poor performance.
(b) He fired the team manager.
(c) He offered free concession to all attendees.
(d) He promised the fans a winning season.

2. The problems McDonald's eliminated by switching to frozen french fried included all but:
(a) Peeling potatoes.
(b) Using square boxes.
(c) Lifting nine hundred pound bags of potatoes.
(d) Blanching the potatoes.

3. One of the biggest problems in California was with:
(a) Suppliers.
(b) Space requirements.
(c) Staffing.
(d) Real estate.

4. How did McDonald's solve its identity problem and improve sales in Calfornia?
(a) Improved quality.
(b) Hired new managers.
(c) Television advertising campaign.
(d) Lowered prices.

5. What problems did McDonalds face in the Washington DC area that Kroc resolved?
(a) Poor quality.
(b) Exclusive licensing .
(c) Low volume.
(d) Poor management.

6. After Harry left McDonalds, he:
(a) Opened a rival business.
(b) Remained a consultant to the company.
(c) Retired.
(d) Sold his stock.

7. How many regions did McDonalds plan to establish?
(a) Three.
(b) Six.
(c) Five.
(d) Nine.

8. What price did the McDonald brothers demand?
(a) $2 million.
(b) $1.5 million.
(c) $2.7 million.
(d) $1 million.

9. Why were people wearing chef's hats given free admission to the park the day?
(a) McDonald's sponsored the game.
(b) So fans could show their support for McDonald's.
(c) An opposing team player publicly asked if Kroc thought he was talking to a group of short order cooks.
(d) As an honor to Ray Kroc.

10. Why couldn't McDonalds find a suitable partner for a merger?
(a) Kroc insisted that McDonalds had to be the surviving company.
(b) No one was interested.
(c) Kroc wasn't interested in merging.
(d) There was too much mismanagement.

11. A common practice among California suppliers was:
(a) Kickbacks in exchange for exclusive contracts.
(b) Poor quality.
(c) Poor service.
(d) Refusal to negotiate.

12. Who did Kroc name as president?
(a) Luigi Salveneschi.
(b) June Martino.
(c) Fred Turner.
(d) Dick Boylan.

13. When did McDonald's actually pay off the loan?
(a) 1983.
(b) 1972.
(c) 1991.
(d) 1969.

14. Which of the following was not one of Kroc's failures?
(a) Raymond's restaurant.
(b) Jane Dobbins Pie Tree chain.
(c) The Hulaburger.
(d) Filet-O-Fish.

15. Kroc assumed the title of president for one year after Harry resigned because he:
(a) Wanted to make changes in the organization.
(b) He had no other choice.
(c) He didn't want to share decision making with anyone.
(d) Couldn't find a replacement for Harry.

Short Answer Questions

1. Why did McDonalds introduce the Filet-O-Fish sandwich?

2. Why did McDonalds have low volume in California?

3. The issues that resulted in Harry Sonnenburn's resignation was:

4. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?

5. Kroc told sportswriters that he estimated it would take how long to rebuild the team?

(see the answer keys)

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