2. What did Kroc do at the first home game of the 1974 season?
(a) He fired the team manager.
(b) He used the public address system to berate the players for a poor performance.
(c) He promised the fans a winning season.
(d) He offered free concession to all attendees.

3. Kroc fulfilled one of his dreams on March 8, 1969 when he:
(a) Married Joni.
(b) Purchased the Chicago Cubs.
(c) Formally retired from McDonalds.
(d) Set out on a world cruise.

4. In regards to baseball, Kroc tried to make attending the games:
(a) A dining experience.
(b) None of the above.
(c) A money making event.
(d) A more pleasant experience.

5. After Harry left McDonalds, he:
(a) Retired.
(b) Remained a consultant to the company.
(c) Sold his stock.
(d) Opened a rival business.

6. How did the Big Mac become a menu item?
(a) To lower the cost of bun's.
(b) To minimize costs.
(c) In response to Burger King's Whopper.
(d) It was a man-sized meal.

7. Which of the following was not one of Kroc's failures?
(a) Filet-O-Fish.
(b) Jane Dobbins Pie Tree chain.
(c) The Hulaburger.
(d) Raymond's restaurant.

8. A common practice among California suppliers was:
(a) Kickbacks in exchange for exclusive contracts.
(b) Poor quality.
(c) Poor service.
(d) Refusal to negotiate.

9. What was June Martino's nickname?
(a) Snoopy.
(b) The Vice-President of Equilibrium.
(c) The Business Lady.
(d) The Gentle Lady.

10. What price did the McDonald brothers demand?
(a) $2 million.
(b) $1 million.
(c) $1.5 million.
(d) $2.7 million.

11. The new design of McDonald buildings included:
(a) No golden arches.
(b) Seating room.
(c) Parking lot services.
(d) Table services.

12. The problems McDonald's eliminated by switching to frozen french fried included all but:
(a) Using square boxes.
(b) Peeling potatoes.
(c) Lifting nine hundred pound bags of potatoes.
(d) Blanching the potatoes.

13. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:
(a) Bad publicity.
(b) Limited growth.
(c) Mismanagement.
(d) No cash flow.

14. How does Kroc describe McDonald's?
(a) An organization of loosely affiliated regions.
(b) An organization of small businessmen.
(c) A conglomerate.
(d) A corporate monolith.

15. Kroc decided to restructure the company for administrative purposes by:
(a) Hiring a new vice president.
(b) Opening new stores.
(c) Dividing the country into regions.
(d) Forming a new company.