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This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. What price did the McDonald brothers demand?
(a) $2.7 million.
(b) $1 million.
(c) $1.5 million.
(d) $2 million.
2. Whic position did Harry Sonnenburn hold in the corporation?
(a) Senior vice president.
(b) Executive vice president.
(c) Treasurer.
(d) President and chief executive officer.
3. In regards to baseball, Kroc tried to make attending the games:
(a) A more pleasant experience.
(b) A money making event.
(c) A dining experience.
(d) None of the above.
4. How long did it take Kroc to straighten out the problems in California?
(a) Eighteen months.
(b) Three weeks.
(c) Six months.
(d) Three years.
5. What did Kroc do with the baseball park non-player staff?
(a) Restructured the management.
(b) Gave them pay increases.
(c) Brought in his own people.
(d) Nothing.
6. Don Lubin described Ray Kroc to Buzzi Bavasi as:
(a) No description.
(b) The man who owns seven million shares of McDonalds.
(c) Head of a large sports syndicate.
(d) A friend of the baseball commissioner.
7. Filet-O-Fish became a regular part of the menu in:
(a) 1962.
(b) 1963.
(c) 1959.
(d) 1965.
8. Why were people wearing chef's hats given free admission to the park the day?
(a) So fans could show their support for McDonald's.
(b) As an honor to Ray Kroc.
(c) McDonald's sponsored the game.
(d) An opposing team player publicly asked if Kroc thought he was talking to a group of short order cooks.
9. How many hamburgers had McDonalds sold by July 1966?
(a) Two billion.
(b) One billion.
(c) Five hundred million.
(d) Three billion.
10. What problems did McDonalds face in the Washington DC area that Kroc resolved?
(a) Low volume.
(b) Poor quality.
(c) Poor management.
(d) Exclusive licensing .
11. Why did McDonalds have low volume in California?
(a) Staffing problems.
(b) Other stores undersold them.
(c) Poor quality.
(d) McDonald's have no identity in the multitude of drive-ins.
12. When McDonalds went public, what was the initial offering price of the stock?
(a) $22.50.
(b) $35.
(c) $18.
(d) $25.
13. What, according to Kroc, is the common fallacy about money?
(a) Money is important for happiness.
(b) Everything should be done for money.
(c) Money creates problems.
(d) Money solves all problems.
14. In exchange for the loan, McDonald's would:
(a) Yield managerial control until the loan is repaid.
(b) Give the group a seat on the board.
(c) Pay .5% of gross sales for three periods.
(d) Change their mangement policies.
15. Why was Kroc as interested in California?
(a) It was the site of the original McDonald brothers stores.
(b) The state had a potential equal to almost the rest of the US market.
(c) He wanted to get away from Chicago.
(d) The McDonald brothers lived there.
Short Answer Questions
1. Approximately how much did the Twelve Apostles make from the deal?
2. The issues that resulted in Harry Sonnenburn's resignation was:
3. Where was Hamburger University located?
4. Who did Kroc name as president?
5. Which was not an area of the McDonald's business that Kroc remained active in?
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This section contains 475 words (approx. 2 pages at 300 words per page) |
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