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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Kroc told sportswriters that he estimated it would take how long to rebuild the team?
(a) No rebuilding was necessary.
(b) One year.
(c) Five years.
(d) Three years.

2. What did Kroc do at the first home game of the 1974 season?
(a) He offered free concession to all attendees.
(b) He promised the fans a winning season.
(c) He fired the team manager.
(d) He used the public address system to berate the players for a poor performance.

3. One of the biggest problems in California was with:
(a) Space requirements.
(b) Real estate.
(c) Suppliers.
(d) Staffing.

4. In regards to baseball, Kroc tried to make attending the games:
(a) None of the above.
(b) A more pleasant experience.
(c) A dining experience.
(d) A money making event.

5. After Ray married Jane, they sold the Woodland Hills house and:
(a) Moved to Beverly Hills.
(b) Returned to Chicago.
(c) Bought a Malibu beach house.
(d) Moved to New York.

6. How many states were in the west coast region?
(a) Six.
(b) Five.
(c) Fourteen.
(d) Ten.

7. What McDonald's management philosophy did Kroc apply to baseball?
(a) That customers deserve a quality product or performance for their money.
(b) Seat locations needed to be changed.
(c) Fans weren't concerned with quality.
(d) The game was all that mattered.

8. Where was Hamburger University located?
(a) Elk Grove Village, Illinois.
(b) Des Plaines, Illinois.
(c) Chicago, Illinois.
(d) Arlington Heights, Illinois.

9. Which of the following was not one of Kroc's failures?
(a) Jane Dobbins Pie Tree chain.
(b) Filet-O-Fish.
(c) The Hulaburger.
(d) Raymond's restaurant.

10. When did Sonnenburn assume this position?
(a) 1960.
(b) 1957.
(c) 1959.
(d) 1965.

11. What is The Monotony Index, formulated by Luigi Salvenschi?
(a) The greater the amount of monotony in a town, the better the chances that McDonalds will be successful.
(b) The menu should be varied so customers don't become bored.
(c) The store must have music or entertainment for customers.
(d) Tasks should be rotated so workers don't become bored.

12. What term does Kroc use to describe new product development?
(a) The domain of the operators.
(b) The menu is limited to his favorite dishes.
(c) The response of customer demands.
(d) Capitalism in action.

13. What new rule was made because of Kroc's action at the first home game?
(a) A limit on the number of promotions.
(b) Only the official announcer can use the public address system.
(c) The park must be landscaped according to league requirements.
(d) Only players and game officals can be on the field.

14. Which of the following was not a part of McDonald's programs in the 1970s?
(a) Campaign to reduce prices.
(b) Energy consumption programs.
(c) Expansion of Hamburger U.
(d) Minority hiring programs.

15. Approximately how much did the Twelve Apostles make from the deal?
(a) $9.75 million.
(b) $6 million.
(c) $5 million.
(d) $12 million.

Short Answer Questions

1. Where does Kroc decide he is going at the end of the chapter?

2. Which position did Ray Kroc hold in the corporation?

3. What problem was unique to California suppliers?

4. Why did McDonalds have low volume in California?

5. McDonald's faced opposition from some of their operators in the form of:

(see the answer keys)

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