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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Which of the following was not a part of McDonald's programs in the 1970s?
(a) Minority hiring programs.
(b) Expansion of Hamburger U.
(c) Energy consumption programs.
(d) Campaign to reduce prices.

2. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?
(a) One year.
(b) They never achieved their pre-price increase level.
(c) Three months.
(d) Seven months.

3. Kroc decided to restructure the company for administrative purposes by:
(a) Opening new stores.
(b) Dividing the country into regions.
(c) Hiring a new vice president.
(d) Forming a new company.

4. Which position did Ray Kroc hold in the corporation?
(a) Owner.
(b) Chief executive officer.
(c) President.
(d) Chairman.

5. When did Sonnenburn assume this position?
(a) 1957.
(b) 1960.
(c) 1965.
(d) 1959.

6. How did Ray Kroc meet Jane Dobbins Green?
(a) At a party.
(b) At a John Wayne premier.
(c) At a McDonald's store.
(d) Introduction by mutual friends.

7. Why did McDonalds introduce the Filet-O-Fish sandwich?
(a) Part of normal menu expansion.
(b) Customers were demanding fish sandwiches.
(c) Catholics could not eat meat on Fridays and McDonalds was losing too much business.
(d) Kroc liked fish sandwiches.

8. After Harry left McDonalds, he:
(a) Opened a rival business.
(b) Remained a consultant to the company.
(c) Sold his stock.
(d) Retired.

9. What new rule was made because of Kroc's action at the first home game?
(a) A limit on the number of promotions.
(b) Only players and game officals can be on the field.
(c) Only the official announcer can use the public address system.
(d) The park must be landscaped according to league requirements.

10. Which was not an area of the McDonald's business that Kroc remained active in?
(a) None of the above.
(b) New product development.
(c) Acquisition of new properties.
(d) Human resources.

11. What did Kroc do with the baseball park non-player staff?
(a) Brought in his own people.
(b) Gave them pay increases.
(c) Restructured the management.
(d) Nothing.

12. Where does Kroc decide he is going at the end of the chapter?
(a) Portland.
(b) California.
(c) Las Vegas.
(d) Florida.

13. The new design of McDonald buildings included:
(a) No golden arches.
(b) Parking lot services.
(c) Table services.
(d) Seating room.

14. When did McDonald's actually pay off the loan?
(a) 1991.
(b) 1969.
(c) 1983.
(d) 1972.

15. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:
(a) Bad publicity.
(b) Limited growth.
(c) Mismanagement.
(d) No cash flow.

Short Answer Questions

1. Kroc told sportswriters that he estimated it would take how long to rebuild the team?

2. Under Fred Turner's leadership, McDonalds:

3. How did the Big Mac become a menu item?

4. When McDonalds went public, what was the initial offering price of the stock?

5. Filet-O-Fish became a regular part of the menu in:

(see the answer keys)

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