3. How does Kroc describe McDonald's?
(a) A corporate monolith.
(b) An organization of loosely affiliated regions.
(c) An organization of small businessmen.
(d) A conglomerate.

4. How many states were in the west coast region?
(a) Ten.
(b) Fourteen.
(c) Five.
(d) Six.

5. Kroc, with McDonald offices in Chicago and Los Angeles,:
(a) Stayed in Chicago.
(b) Spent two weeks of each month in each city.
(c) Stayed in Los Angeles.
(d) Retired.

6. McDonald's faced opposition from some of their operators in the form of:
(a) The McDonald's Operators Association.
(b) Boycotts.
(c) Court cases.
(d) Strikes.

7. What, according to Kroc, is the common fallacy about money?
(a) Money solves all problems.
(b) Money is important for happiness.
(c) Money creates problems.
(d) Everything should be done for money.

8. Whic position did Harry Sonnenburn hold in the corporation?
(a) President and chief executive officer.
(b) Treasurer.
(c) Executive vice president.
(d) Senior vice president.

9. How did Ray Kroc meet Jane Dobbins Green?
(a) At a party.
(b) At a John Wayne premier.
(c) At a McDonald's store.
(d) Introduction by mutual friends.

10. Where did Kroc meet Joni Smith?
(a) San Bernardino.
(b) St. Paul.
(c) New York.
(d) Chicago.

11. How did the Big Mac become a menu item?
(a) In response to Burger King's Whopper.
(b) To minimize costs.
(c) It was a man-sized meal.
(d) To lower the cost of bun's.

12. What did Kroc do with the baseball park non-player staff?
(a) Restructured the management.
(b) Gave them pay increases.
(c) Brought in his own people.
(d) Nothing.

13. The issues that resulted in Harry Sonnenburn's resignation was:
(a) Disagreements over staff promotions.
(b) his insistance on price increases .
(c) His conservatism in real estate development.
(d) His salary demands.

14. Kroc assumed the title of president for one year after Harry resigned because he:
(a) Wanted to make changes in the organization.
(b) He had no other choice.
(c) Couldn't find a replacement for Harry.
(d) He didn't want to share decision making with anyone.

15. In exchange for the loan, McDonald's would:
(a) Yield managerial control until the loan is repaid.
(b) Give the group a seat on the board.
(c) Change their mangement policies.
(d) Pay .5% of gross sales for three periods.