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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Where did Kroc meet Joni Smith?
(a) St. Paul.
(b) Chicago.
(c) San Bernardino.
(d) New York.

2. Kroc fulfilled one of his dreams on March 8, 1969 when he:
(a) Purchased the Chicago Cubs.
(b) Married Joni.
(c) Set out on a world cruise.
(d) Formally retired from McDonalds.

3. Don Lubin described Ray Kroc to Buzzi Bavasi as:
(a) No description.
(b) The man who owns seven million shares of McDonalds.
(c) A friend of the baseball commissioner.
(d) Head of a large sports syndicate.

4. The man who helped arrange the financing for the buyout was:
(a) Clem Bohr.
(b) Fred Fideli.
(c) John Gosnell.
(d) John Bristol.

5. What problem was unique to California suppliers?
(a) Some suppliers wouldn't deal with McDonalds.
(b) They formed suppliers cartels.
(c) They weren't reliable.
(d) They wouldn't negotiate with McDonalds.

6. Kroc felt that it was good policy to continue new store development in an economic downturn because:
(a) They would provide jobs.
(b) They had to follow their plan.
(c) They wouldn't experience a financial loss.
(d) Costs were lower.

7. Who did Kroc name as president?
(a) June Martino.
(b) Dick Boylan.
(c) Luigi Salveneschi.
(d) Fred Turner.

8. In granting franchises, McDonald gives preference to:
(a) Present operators and McDonald's employees.
(b) Candidates with business school degrees.
(c) Employees of competitors.
(d) Candidates under the age of forty.

9. What did McDonalds do for the first time in January 1961?
(a) Raised the price of hamburgers.
(b) Advertised on television.
(c) Lowered prices.
(d) Introduced Filet-O-Fish.

10. After Ray married Jane, they sold the Woodland Hills house and:
(a) Moved to New York.
(b) Returned to Chicago.
(c) Moved to Beverly Hills.
(d) Bought a Malibu beach house.

11. How many states were in the west coast region?
(a) Six.
(b) Fourteen.
(c) Ten.
(d) Five.

12. When did McDonald's actually pay off the loan?
(a) 1983.
(b) 1991.
(c) 1972.
(d) 1969.

13. Which of the following was not one of Kroc's failures?
(a) Filet-O-Fish.
(b) Jane Dobbins Pie Tree chain.
(c) Raymond's restaurant.
(d) The Hulaburger.

14. Kroc told sportswriters that he estimated it would take how long to rebuild the team?
(a) One year.
(b) No rebuilding was necessary.
(c) Five years.
(d) Three years.

15. What baseball team did Ray Kroc purchase?
(a) Chicago Cubs.
(b) San Diego Padres.
(c) New York Yankees.
(d) Chicago White Sox.

Short Answer Questions

1. Why did McDonalds introduce the Filet-O-Fish sandwich?

2. Which of the following was not a part of McDonald's programs in the 1970s?

3. Even though McDonald business were booming and the company was showing a profit, they faced the problem of:

4. In exchange for the loan, McDonald's would:

5. McDonalds lost business after the price increase. How long did it take for the customer counts to recover?

(see the answer keys)

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