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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. In this way, how does the tobacco industry counter many grass roots efforts?

2. Eventually, what are the tobacco companies successful in doing?

3. Into what does the 1979 Surgeon General's Report delve?

4. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?

5. What does Maxwell's tobacco control bill require?

Short Essay Questions

1. What is the end result of the lawsuit regarding Rose Cipollone's death?

2. How is the industry successful against grass roots efforts?

3. What does RJR's Tylee Wilson want to do to diversify RJR?

4. What does Edell do for his client?

5. To what do many in the anti-smoking movement turn?

6. How does the industry still have great influence in the 1970s?

7. What happens under the new Reagan administration?

8. Why is the CIAR formed? What does it do?

9. What happens when Cullman buys the Miller Brewing Company?

10. What does Hamish Maxwell do for Philip Morris?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Athletes endorsed cigarettes from the 1930s to the 1960s.

Part 1) Are you surprised by this? Why or why not?

Part 2) What do athletes endorse today? Why do they endorse the products?

Part 3) Are there products today, endorsed by athletes, that you believe should not be? Why or why not?

Essay Topic 2

The major tobacco companies pooled their resources by setting up the TIRC.

Part 1) What is the TIRC? What was the initial purpose of this organization?

Part 2) How did this organization evolve over time? Why did it evolve?

Part 3) How did the changes in the TIRC affect the consumers?

Essay Topic 3

The first successful case against the tobacco industry is significant.

Part 1) Describe this first case. Was it successful? Why or why not?

Part 2) Why is it so significant?

Part 3) How has this first case affected the tobacco industry of today?

(see the answer keys)

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