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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?

2. In this way, how does the tobacco industry counter many grass roots efforts?

3. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?

4. What does Rose tell her attorney that she wanted him to do after her death?

5. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?

Short Essay Questions

1. What does Henry Ramm do to research on the link between smoking and cancer?

2. What do the various tobacco companies do when they are not allowed to have television ads?

3. Describe the study done by the ACS in 1967.

4. To what do many in the anti-smoking movement turn?

5. What does Edell do for his client?

6. What is examined for the first time since the Great Depression?

7. What does Hamish Maxwell do for Philip Morris?

8. How does the industry still have great influence in the 1970s?

9. What does RJR's Tylee Wilson want to do to diversify RJR?

10. Describe the beginning of the American Health Foundation.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The major tobacco companies pooled their resources by setting up the TIRC.

Part 1) What is the TIRC? What was the initial purpose of this organization?

Part 2) How did this organization evolve over time? Why did it evolve?

Part 3) How did the changes in the TIRC affect the consumers?

Essay Topic 2

Philip Morris performed well in the 1970s.

Part 1) Who is given credit for this? How was this person different from those in other companies?

Part 2) Compare this person and his achievements to Buck Duke.

Part 3) Who also was in instrumental with this company at the time? How did this team effort help the Philip Morris Company?

Essay Topic 3

Buck Duke was ahead of his time when it came to running a company.

Part 1) Who is Buck Duke? How was he ahead of his time?

Part 2) Was it natural talent or training that led him to be so innovative? Explain.

Part 3) How have various modern industries been influenced by Buck Duke's work?

(see the answer keys)

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