Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Final Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Final Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. By the time of the Surgeon General's first report in 1982, what could be conclusively shown?

2. In this way, how does the tobacco industry counter many grass roots efforts?

3. Philip Morris made a successful buyout offer for _____________ in 1986.

4. By the end of the decade, Philip Morris leads RJR in sales _________________.

5. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.

Short Essay Questions

1. Describe the beginning of the American Health Foundation.

2. Describe the study done by the ACS in 1967.

3. What do studies in the early 1970s show?

4. What does RJR's Tylee Wilson want to do to diversify RJR?

5. What does Henry Ramm do to research on the link between smoking and cancer?

6. To what do many in the anti-smoking movement turn?

7. What happens when Cullman buys the Miller Brewing Company?

8. Why is the CIAR formed? What does it do?

9. What is examined for the first time since the Great Depression?

10. What is the end result of the lawsuit regarding Rose Cipollone's death?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The American Medical Association took years to actively come out against tobacco as a hazardous substance.

Part 1) How did they initially handle the tobacco health risks? Are you surprised? Why or why not?

Part 2) Why did this organization initially respond this way? How is this, in itself, hypocritical?

Part 3) How does this make you feel about what products the American Medical Association might endorse or find hazardous today? Why?

Essay Topic 2

Philip Morris performed well in the 1970s.

Part 1) Who is given credit for this? How was this person different from those in other companies?

Part 2) Compare this person and his achievements to Buck Duke.

Part 3) Who also was in instrumental with this company at the time? How did this team effort help the Philip Morris Company?

Essay Topic 3

The tobacco industry was still influential in Washington in the 1970s.

Part 1) How was it influential? Why was it so influential? Why was it initially difficult for the tobacco industry to fight non-smokers' rights groups?

Part 2) Compare and contrast the efforts of both the tobacco industry and grass roots organizations?

Part 3) How does this power and influence of the tobacco industry continue today? Has it had to change tactics? Why or why not?

(see the answer keys)

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