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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. In the late 1980s, as the first formalized studies of ETS (second hand smoke) were being fomented, Philip Morris decides to head off any damage by doing what?

2. What does a 1981 Japanese study find?

3. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?

4. What does Rose tell her attorney that she wanted him to do after her death?

5. When the bill passes, what is made public for the first time?

Short Essay Questions

1. What happens when Cullman buys the Miller Brewing Company?

2. What does R.J. Reynolds do try to stay ahead of the competition?

3. What does Hamish Maxwell do for Philip Morris?

4. What does Henry Ramm do to research on the link between smoking and cancer?

5. What does Edell do for his client?

6. To what do many in the anti-smoking movement turn?

7. What do studies in the early 1970s show?

8. How is the industry successful against grass roots efforts?

9. What does RJR's Tylee Wilson want to do to diversify RJR?

10. What is examined for the first time since the Great Depression?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The first successful case against the tobacco industry is significant.

Part 1) Describe this first case. Was it successful? Why or why not?

Part 2) Why is it so significant?

Part 3) How has this first case affected the tobacco industry of today?

Essay Topic 2

The American colonies were not conducive to the slave trade.

Part 1) Why were they not conducive to the slave trade? What role did Virginia play in the rise of slavery?

Part 2) Why were slaves important for the tobacco industry? Would slavery have been abolished sooner if the tobacco industry had never existed? Why or why not?

Part 3) What was needed to replace the use of slaves, yet keep costs down? What other technology has been created to replace laborers? How does this affect the laborer?

Essay Topic 3

Buck Duke was ahead of his time when it came to running a company.

Part 1) Who is Buck Duke? How was he ahead of his time?

Part 2) Was it natural talent or training that led him to be so innovative? Explain.

Part 3) How have various modern industries been influenced by Buck Duke's work?

(see the answer keys)

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