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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?

2. Why does this take some time?

3. On average, why do smokers weigh seven pounds less than non-smokers?

4. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?

5. About what is Califano furious?

Short Essay Questions

1. What does RJR's Tylee Wilson want to do to diversify RJR?

2. What happens when Cullman buys the Miller Brewing Company?

3. What do studies in the early 1970s show?

4. To what do many in the anti-smoking movement turn?

5. What happens under the new Reagan administration?

6. What happens to the palladium filtered cigarette?

7. How does the industry still have great influence in the 1970s?

8. What does Edell do for his client?

9. What does Hamish Maxwell do for Philip Morris?

10. What does R.J. Reynolds do try to stay ahead of the competition?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The tobacco industry settled after the printing of this book.

Part 1) What did they settle? What does the author hint in the closing paragraphs of the book? How does this come to light?

Part 2) Why does the tobacco industry choose to do this? How does this help states, as well as the tobacco industry?

Part 3) How does this action, once again, show the cunning of the tobacco industry? Describe what you know of the tobacco industry today.

Part 4) What else of significance has taken place regarding the tobacco industry? Are these companies still thriving? Are cigarettes a large selling product? Why or why not? Will there ever be an end to the production of cigarettes? Why or why not?

Essay Topic 2

The 1980s saw an increase in tobacco company profits.

Part 1) How was there an increase? Did consumers know? Why or why not?

Part 2) How has the tobacco industry used and continues to use tactics of deception to sell products and profit from a hazardous chemical?

Part 3) How has this cunning also helped other companies sell their own products? Is their skill at deception and advertising all bad? Why or why not?

Essay Topic 3

Wars were instrumental in introducing many Americans to smoking.

Part 1) Wars were instrumental? How were they instrumental?

Part 2) Why would the military allow, and even encourage, soldiers to smoke?

Part 3) How did this easy access to cigarettes and pressure to smoke affect both the soldiers and tobacco industry in the future?

(see the answer keys)

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