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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. The FTC anti smoking campaign was severely curtailed under what new administration?

2. On average, why do smokers weigh seven pounds less than non-smokers?

3. RJR reached the largest non-oil takeover package to date with what company?

4. To what do many in the anti-smoking movement turn their attentions?

5. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?

Short Essay Questions

1. Describe the beginning of the American Health Foundation.

2. What does Henry Waxman do for the anti-smoking cause?

3. What does Hamish Maxwell do for Philip Morris?

4. What do studies in the early 1970s show?

5. How does the industry still have great influence in the 1970s?

6. Describe the 1979 Surgeon General's Report.

7. How is the industry successful against grass roots efforts?

8. What is the end result of the lawsuit regarding Rose Cipollone's death?

9. Why is the CIAR formed? What does it do?

10. What does R.J. Reynolds do try to stay ahead of the competition?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

In many ways, American Tobacco Company opened the door to many modern advertising techniques.

Part 1) Give examples of two techniques and how they were used by American Tobacco Company and how they are used today.

Part 2) What role did advertising to attract women play in these new forms of advertisement?

Part 3) How do advertisements then and today deceive the consumer? Give two examples.

Essay Topic 2

The tobacco industry settled after the printing of this book.

Part 1) What did they settle? What does the author hint in the closing paragraphs of the book? How does this come to light?

Part 2) Why does the tobacco industry choose to do this? How does this help states, as well as the tobacco industry?

Part 3) How does this action, once again, show the cunning of the tobacco industry? Describe what you know of the tobacco industry today.

Part 4) What else of significance has taken place regarding the tobacco industry? Are these companies still thriving? Are cigarettes a large selling product? Why or why not? Will there ever be an end to the production of cigarettes? Why or why not?

Essay Topic 3

The major tobacco companies pooled their resources by setting up the TIRC.

Part 1) What is the TIRC? What was the initial purpose of this organization?

Part 2) How did this organization evolve over time? Why did it evolve?

Part 3) How did the changes in the TIRC affect the consumers?

(see the answer keys)

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