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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Why does this take some time?

2. By the end of the decade, Philip Morris leads RJR in sales _________________.

3. What has smoking become by the late 1980s?

4. On what does The American Cancer Society sponsor smoking research in 1967?

5. A lawyer named ____________, who had expertise in asbestos litigation, saw an opportunity to go after the tobacco industry, given recent New Jersey strict liability litigation.

Short Essay Questions

1. Describe the 1979 Surgeon General's Report.

2. What does Hamish Maxwell do for Philip Morris?

3. What does RJR's Tylee Wilson want to do to diversify RJR?

4. What happens when Cullman buys the Miller Brewing Company?

5. How is the industry successful against grass roots efforts?

6. Why is the CIAR formed? What does it do?

7. What happens under the new Reagan administration?

8. What does Edell do for his client?

9. Describe the beginning of the American Health Foundation.

10. What does R.J. Reynolds do try to stay ahead of the competition?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The first successful case against the tobacco industry is significant.

Part 1) Describe this first case. Was it successful? Why or why not?

Part 2) Why is it so significant?

Part 3) How has this first case affected the tobacco industry of today?

Essay Topic 2

The tobacco industry settled after the printing of this book.

Part 1) What did they settle? What does the author hint in the closing paragraphs of the book? How does this come to light?

Part 2) Why does the tobacco industry choose to do this? How does this help states, as well as the tobacco industry?

Part 3) How does this action, once again, show the cunning of the tobacco industry? Describe what you know of the tobacco industry today.

Part 4) What else of significance has taken place regarding the tobacco industry? Are these companies still thriving? Are cigarettes a large selling product? Why or why not? Will there ever be an end to the production of cigarettes? Why or why not?

Essay Topic 3

The American Medical Association took years to actively come out against tobacco as a hazardous substance.

Part 1) How did they initially handle the tobacco health risks? Are you surprised? Why or why not?

Part 2) Why did this organization initially respond this way? How is this, in itself, hypocritical?

Part 3) How does this make you feel about what products the American Medical Association might endorse or find hazardous today? Why?

(see the answer keys)

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