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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What does Steinfeld's 1972 report also speak of for the first time?

2. What does a 1981 Japanese study find?

3. Marketers wanted to release a low tar Marlboro, but did not want what to happen?

4. About what is Califano furious?

5. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?

Short Essay Questions

1. To what do many in the anti-smoking movement turn?

2. What does R.J. Reynolds do try to stay ahead of the competition?

3. Describe the 1979 Surgeon General's Report.

4. What does Edell do for his client?

5. What does RJR's Tylee Wilson want to do to diversify RJR?

6. What does Hamish Maxwell do for Philip Morris?

7. What is the end result of the lawsuit regarding Rose Cipollone's death?

8. Why is the CIAR formed? What does it do?

9. What is examined for the first time since the Great Depression?

10. What does Henry Waxman do for the anti-smoking cause?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The first successful case against the tobacco industry is significant.

Part 1) Describe this first case. Was it successful? Why or why not?

Part 2) Why is it so significant?

Part 3) How has this first case affected the tobacco industry of today?

Essay Topic 2

The major tobacco companies pooled their resources by setting up the TIRC.

Part 1) What is the TIRC? What was the initial purpose of this organization?

Part 2) How did this organization evolve over time? Why did it evolve?

Part 3) How did the changes in the TIRC affect the consumers?

Essay Topic 3

The tobacco industry is very cunning.

Part 1) How are they cunning? How did they get around laws?

Part 2) How has this type of behavior existed since the beginning?

Part 3) How do businesses today use the same type of covert advertising tactics? How successful might these be? Explain.

(see the answer keys)

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