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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What does Maxwell's tobacco control bill require?

2. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?

3. About what is Califano furious?

4. At the same time, what are examined for the first time since the Great Depression?

5. With the loss of television ads, who is having much more success in translating its image to print media than RJR's Winston brand?

Short Essay Questions

1. What does Hamish Maxwell do for Philip Morris?

2. What is the end result of the lawsuit regarding Rose Cipollone's death?

3. What do the various tobacco companies do when they are not allowed to have television ads?

4. What happens under the new Reagan administration?

5. What does RJR's Tylee Wilson want to do to diversify RJR?

6. What happens when Cullman buys the Miller Brewing Company?

7. What does Henry Waxman do for the anti-smoking cause?

8. How does the industry still have great influence in the 1970s?

9. How is the industry successful against grass roots efforts?

10. To what do many in the anti-smoking movement turn?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

There were many reasons prior to the 1970s for smokers to not quit.

Part 1) What are two of these reasons? Why are they not good reasons today?

Part 2) How did the view of smoking begin to change in the 1970s? Why had this not happened sooner?

Part 3) How is education important when taking care of one's body? What role did education play in the desire of many to quit smoking in the 1970s?

Essay Topic 2

The tobacco industry had a path to choose in the early 1960s.

Part 1) Why did they have a path to choose? Which one did they choose? Why?

Part 2) How different might the industry be, if they had chosen a different path?

Part 3) Do you believe a safe cigarette could be made? Why or why not?

Essay Topic 3

The 1960s marked the turn of American attitudes toward smoking.

Part 1) Why were American's attitudes changing in the 1960s? How did new health trends help build this attitude?

Part 2) How has this attitude towards smoking continued to grow?

Part 3) Compare and contrast the ideas about attitudes towards smoking in the 1960s and today.

(see the answer keys)

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