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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. In this way, how does the tobacco industry counter many grass roots efforts?

2. With Philip Morris at the top of the heap, Maxwell worked to use its huge cash reserves to do what?

3. Into what does the 1979 Surgeon General's Report delve?

4. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?

5. What does Maxwell's tobacco control bill require?

Short Essay Questions

1. What is the end result of the lawsuit regarding Rose Cipollone's death?

2. What does Henry Ramm do to research on the link between smoking and cancer?

3. What does Edell do for his client?

4. What does Henry Waxman do for the anti-smoking cause?

5. What does R.J. Reynolds do try to stay ahead of the competition?

6. What is examined for the first time since the Great Depression?

7. How is the industry successful against grass roots efforts?

8. What happens under the new Reagan administration?

9. Describe the beginning of the American Health Foundation.

10. What happens when Cullman buys the Miller Brewing Company?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Philip Morris performed well in the 1970s.

Part 1) Who is given credit for this? How was this person different from those in other companies?

Part 2) Compare this person and his achievements to Buck Duke.

Part 3) Who also was in instrumental with this company at the time? How did this team effort help the Philip Morris Company?

Essay Topic 2

The 1980s saw an increase in tobacco company profits.

Part 1) How was there an increase? Did consumers know? Why or why not?

Part 2) How has the tobacco industry used and continues to use tactics of deception to sell products and profit from a hazardous chemical?

Part 3) How has this cunning also helped other companies sell their own products? Is their skill at deception and advertising all bad? Why or why not?

Essay Topic 3

The tobacco industry settled after the printing of this book.

Part 1) What did they settle? What does the author hint in the closing paragraphs of the book? How does this come to light?

Part 2) Why does the tobacco industry choose to do this? How does this help states, as well as the tobacco industry?

Part 3) How does this action, once again, show the cunning of the tobacco industry? Describe what you know of the tobacco industry today.

Part 4) What else of significance has taken place regarding the tobacco industry? Are these companies still thriving? Are cigarettes a large selling product? Why or why not? Will there ever be an end to the production of cigarettes? Why or why not?

(see the answer keys)

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