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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Studies in the early 1970s showed that smokers could be broken into what?

2. In general, the tobacco industry worked from the top down, while anti-smoking forces worked from the ___________.

3. In the late 1980s, as the first formalized studies of ETS (second hand smoke) were being fomented, Philip Morris decides to head off any damage by doing what?

4. What quickly became a prestigious health research institute?

5. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.

Short Essay Questions

1. How is the industry successful against grass roots efforts?

2. What does Henry Ramm do to research on the link between smoking and cancer?

3. What does Hamish Maxwell do for Philip Morris?

4. What do studies in the early 1970s show?

5. What do the various tobacco companies do when they are not allowed to have television ads?

6. Describe the study done by the ACS in 1967.

7. Describe the 1979 Surgeon General's Report.

8. What does Edell do for his client?

9. What happens to the palladium filtered cigarette?

10. What is the end result of the lawsuit regarding Rose Cipollone's death?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Philip Morris performed well in the 1970s.

Part 1) Who is given credit for this? How was this person different from those in other companies?

Part 2) Compare this person and his achievements to Buck Duke.

Part 3) Who also was in instrumental with this company at the time? How did this team effort help the Philip Morris Company?

Essay Topic 2

Athletes endorsed cigarettes from the 1930s to the 1960s.

Part 1) Are you surprised by this? Why or why not?

Part 2) What do athletes endorse today? Why do they endorse the products?

Part 3) Are there products today, endorsed by athletes, that you believe should not be? Why or why not?

Essay Topic 3

Buck Duke was ahead of his time when it came to running a company.

Part 1) Who is Buck Duke? How was he ahead of his time?

Part 2) Was it natural talent or training that led him to be so innovative? Explain.

Part 3) How have various modern industries been influenced by Buck Duke's work?

(see the answer keys)

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