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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. In this way, how does the tobacco industry counter many grass roots efforts?

2. It takes some time for the tobacco industry to do what?

3. RJR reached the largest non-oil takeover package to date with what company?

4. Johnson was seen as _____________ and the company's stock price suffered as a result.

5. What does Steinfeld's 1972 report also speak of for the first time?

Short Essay Questions

1. What do studies in the early 1970s show?

2. What is the end result of the lawsuit regarding Rose Cipollone's death?

3. Describe the beginning of the American Health Foundation.

4. What happens to the palladium filtered cigarette?

5. What happens under the new Reagan administration?

6. How is the industry successful against grass roots efforts?

7. What does RJR's Tylee Wilson want to do to diversify RJR?

8. Why is the CIAR formed? What does it do?

9. What happens when Cullman buys the Miller Brewing Company?

10. Describe the 1979 Surgeon General's Report.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The tobacco industry was still influential in Washington in the 1970s.

Part 1) How was it influential? Why was it so influential? Why was it initially difficult for the tobacco industry to fight non-smokers' rights groups?

Part 2) Compare and contrast the efforts of both the tobacco industry and grass roots organizations?

Part 3) How does this power and influence of the tobacco industry continue today? Has it had to change tactics? Why or why not?

Essay Topic 2

In many ways, American Tobacco Company opened the door to many modern advertising techniques.

Part 1) Give examples of two techniques and how they were used by American Tobacco Company and how they are used today.

Part 2) What role did advertising to attract women play in these new forms of advertisement?

Part 3) How do advertisements then and today deceive the consumer? Give two examples.

Essay Topic 3

The "bright" leaf is a mild variety of tobacco introduced in the Colonial Period.

Part 1) How does it differ from the original varieties? Is the "bright" leaf better? Why or why not?

Part 2) What is ironic about the "bright" leaf?

Part 3) How does this new leaf draw more people to smoking? Would as many people smoke or become addicted or sick if this leaf had not been discovered? Explain.

(see the answer keys)

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