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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. It takes some time for the tobacco industry to do what?

2. Into what does the 1979 Surgeon General's Report delve?

3. The FTC anti smoking campaign was severely curtailed under what new administration?

4. When the bill passes, what is made public for the first time?

5. Why does management choose not to launch this product named Epic?

Short Essay Questions

1. What happens to the palladium filtered cigarette?

2. What happens when Cullman buys the Miller Brewing Company?

3. What does RJR's Tylee Wilson want to do to diversify RJR?

4. To what do many in the anti-smoking movement turn?

5. What does Henry Waxman do for the anti-smoking cause?

6. What does Hamish Maxwell do for Philip Morris?

7. What is examined for the first time since the Great Depression?

8. Describe the 1979 Surgeon General's Report.

9. What does Henry Ramm do to research on the link between smoking and cancer?

10. What is the end result of the lawsuit regarding Rose Cipollone's death?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The tobacco industry settled after the printing of this book.

Part 1) What did they settle? What does the author hint in the closing paragraphs of the book? How does this come to light?

Part 2) Why does the tobacco industry choose to do this? How does this help states, as well as the tobacco industry?

Part 3) How does this action, once again, show the cunning of the tobacco industry? Describe what you know of the tobacco industry today.

Part 4) What else of significance has taken place regarding the tobacco industry? Are these companies still thriving? Are cigarettes a large selling product? Why or why not? Will there ever be an end to the production of cigarettes? Why or why not?

Essay Topic 2

There was a stigma against women smoking in public.

Part 1) Who fought against this stigma? Why did they fight it? How did they fight it?

Part 2) How does the ending of this stigma reflect the view of women in American society?

Part 3) How has this ending of this stigma both helped and hurt women?

Essay Topic 3

The major tobacco companies pooled their resources by setting up the TIRC.

Part 1) What is the TIRC? What was the initial purpose of this organization?

Part 2) How did this organization evolve over time? Why did it evolve?

Part 3) How did the changes in the TIRC affect the consumers?

(see the answer keys)

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