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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. By the end of the decade, Philip Morris leads RJR in sales _________________.

2. What physicist becomes one of the first scientists to document the levels of secondhand smoke and correlate them to incidences of lung cancer?

3. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?

4. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?

5. A Californian congressman named Henry Waxman began doing what?

Short Essay Questions

1. What does RJR's Tylee Wilson want to do to diversify RJR?

2. What is examined for the first time since the Great Depression?

3. Why is the CIAR formed? What does it do?

4. Describe the 1979 Surgeon General's Report.

5. To what do many in the anti-smoking movement turn?

6. What do the various tobacco companies do when they are not allowed to have television ads?

7. What happens under the new Reagan administration?

8. What happens when Cullman buys the Miller Brewing Company?

9. What is the end result of the lawsuit regarding Rose Cipollone's death?

10. What does Edell do for his client?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The tobacco industry had a path to choose in the early 1960s.

Part 1) Why did they have a path to choose? Which one did they choose? Why?

Part 2) How different might the industry be, if they had chosen a different path?

Part 3) Do you believe a safe cigarette could be made? Why or why not?

Essay Topic 2

The 1980s saw an increase in tobacco company profits.

Part 1) How was there an increase? Did consumers know? Why or why not?

Part 2) How has the tobacco industry used and continues to use tactics of deception to sell products and profit from a hazardous chemical?

Part 3) How has this cunning also helped other companies sell their own products? Is their skill at deception and advertising all bad? Why or why not?

Essay Topic 3

The tobacco industry settled after the printing of this book.

Part 1) What did they settle? What does the author hint in the closing paragraphs of the book? How does this come to light?

Part 2) Why does the tobacco industry choose to do this? How does this help states, as well as the tobacco industry?

Part 3) How does this action, once again, show the cunning of the tobacco industry? Describe what you know of the tobacco industry today.

Part 4) What else of significance has taken place regarding the tobacco industry? Are these companies still thriving? Are cigarettes a large selling product? Why or why not? Will there ever be an end to the production of cigarettes? Why or why not?

(see the answer keys)

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