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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 19: Smooth Characters.

Multiple Choice Questions

1. What does Brown & Williamson's senior vice president try to convince his company to accept?
(a) Its cigarettes are dangerous.
(b) The power it has over the country.
(c) Its company is deceptive and harmful to the general public.
(d) Its responsibililty along with candid reporting of all it has discovered about the dangers of its own product.

2. What creates very bad publicity for R.J Reynolds?
(a) Several people die immediately from smoking his cigarettes.
(b) Adviertisements are near geared towards men.
(c) Clay Williams orders a price increase from fourteen to fifteen cents per pack.
(d) Clay Williams does not have enough cigarettes made, and stores run out quickly.

3. What happens when one lawsuit goes on for more than a decade?
(a) It finally wins and opens the floodgates for other cases.
(b) The decision is reversed twice before the plaintiff finally gives up.
(c) It gives up quickly.
(d) It wins but is hardly considered successful.

4. RJR reached the largest non-oil takeover package to date with what company?
(a) General Mills.
(b) Nabisco.
(c) Kashi.
(d) Kraft.

5. American Tobacco Company keeps a tight leash on what?
(a) Its consumers.
(b) Its distributors, jobbers, and suppliers.
(c) Its slaves that work in the fields.
(d) Its secret recipe.

Short Answer Questions

1. What does Rose tell her attorney that she wanted him to do after her death?

2. What does Maxwell's tobacco control bill require?

3. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.

4. What is the first large company to ban smoking outright on its premises?

5. By 1898, what does Duke control?

(see the answer key)

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