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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 19: Smooth Characters.

Multiple Choice Questions

1. _______________ claim to fame is the success of his brand, Pall Mall.
(a) Jim's.
(b) John's.
(c) George's.
(d) Gerald's.

2. What are the filters?
(a) Basically a health scam.
(b) A healthy alternative to unfiltered cigarettes.
(c) More expensive than unfiltered cigarettes.
(d) Somewhat useful.

3. Who took the lead in producing the new anti-smoking ads?
(a) The tobacco industry.
(b) The American Heart Association.
(c) Small anti-smoking organizations.
(d) The American Cancer Society.

4. What is happening by 1901?
(a) Iowa, Tennesse, and North Dakota have made cigarettes illegal, and more states are looking at the option.
(b) Illinois, Arizona, and New Hampshire made cigarettes illegal.
(c) Indiana, Florida, and North Carolina made cigarettes illegal.
(d) Idaho, Kentucky, and New York made cigarettes illegal.

5. Why do Marlboro Lights start off slowly?
(a) Lack of recognition.
(b) Men do not trust them.
(c) The name makes it sound less appealing.
(d) They have little flavor.

Short Answer Questions

1. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?

2. Eventually, what are the tobacco companies successful in doing?

3. What character is used to promote the new Philip Morris brand on NBC radio?

4. What are extremely rare in America in the 1800s?

5. What does Rose tell her attorney that she wanted him to do after her death?

(see the answer key)

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