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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 19: Smooth Characters.

Multiple Choice Questions

1. Cigarettes are ______________.
(a) For the poor.
(b) Disgusting.
(c) Patriotic.
(d) Breathtaking.

2. A farmer in Durham, North Carolina, began marketing smoking tobacco under what trademark?
(a) Cow Durham.
(b) Moo Dunham.
(c) Calf Dunham.
(d) Bull Durham.

3. How many Americans are smoking in the 1940s?
(a) Nearly eighty percent.
(b) Nearly twenty-five percent.
(c) Nearly fifty percent.
(d) Neary ninety percent.

4. Why does Buck open a New York plant in 1884?
(a) To try to merge with large New York companies.
(b) He has always wanted to live in New York.
(c) New York is a large city, with many wealthy smokers.
(d) To try to grab hold of the immigrant market for cheap cigarettes.

5. By the end of the decade, Philip Morris leads RJR in sales _________________.
(a) 62 to 9 percent.
(b) 42 to 29 percent.
(c) 52 to 19 percent.
(d) 32 to 29 percent.

Short Answer Questions

1. Why do Marlboro Lights start off slowly?

2. What do some in Congress pressure the EPA to do?

3. A Californian congressman named Henry Waxman began doing what?

4. Why does Philip Morris finally begin aggressively marketing generics?

5. With the loss of television ads, who is having much more success in translating its image to print media than RJR's Winston brand?

(see the answer key)

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