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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 19: Smooth Characters.

Multiple Choice Questions

1. What happens when the industry resents being asked to disparage its own product?
(a) It complains but follows the new requests.
(b) It immediately takes action.
(c) It openly defies the new requirements.
(d) Its power begins to decline.

2. What happens when cigarettes are tested by CONSUMER REPORTS in 1953?
(a) Most of the claims about filtering are shown to be false.
(b) Most of the claims about a lack of taste are true.
(c) Most of the claims about filtering are shown to be true.
(d) Most of the claims about a lack of taste are false.

3. How does Paul Hahn at American Tobacco Company see filters?
(a) As a necessity.
(b) As more of a gimmick than anything else.
(c) As a great idea.
(d) As a compromise between desire and good health.

4. Into what does the 1979 Surgeon General's Report delve?
(a) A few things.
(b) Nothing substantial.
(c) Very little.
(d) Many things.

5. For what does Rose's lawyer work?
(a) To get money from the tobacco industry for Rose's family.
(b) To pay for Rose's treatment and funeral.
(c) Stronger laws against smoking.
(d) To show a pattern of distorting data and hiding negative evidence over the years that pushed the threshold of conspiracy.

Short Answer Questions

1. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?

2. Philip Morris made a successful buyout offer for _____________ in 1986.

3. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?

4. What are not being analyzed for their effectiveness?

5. How is an article damning smoking as unhealthy quickly lost?

(see the answer key)

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