Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Quiz | Eight Week Quiz G

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Quiz | Eight Week Quiz G

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 19: Smooth Characters.

Multiple Choice Questions

1. What is happening to cigarettes on the social front in 1898?
(a) They are taking some major hits.
(b) Sales are increasing slowly.
(c) They are too expensive to purchase.
(d) They are growing in popularity.

2. What does the U.S. Surgeon General call smoking?
(a) "The only factor" in lung cancer.
(b) "Principal etiological factor" in lung cancer.
(c) "Not a factor" in lung cancer.
(d) "An insignificant factor" in lung cancer.

3. While health concerns _________, some smaller cigarette companies start devising ways to use the public apprehension to their advantage.
(a) Rose.
(b) Became unsteady.
(c) Declined.
(d) Became stagnant.

4. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?
(a) Sweden and Belgium.
(b) Romania and Hungary.
(c) Holland and Germany.
(d) France and Spain.

5. In general, the tobacco industry worked from the top down, while anti-smoking forces worked from the ___________.
(a) Top down.
(b) Ground up.
(c) Middle down.
(d) Middle up.

Short Answer Questions

1. After initial resistance, the animals showed what?

2. What does a 1981 Japanese study find?

3. When does the power of the tobacco industry peak?

4. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?

5. What do some in Congress pressure the EPA to do?

(see the answer key)

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