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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 19: Smooth Characters.

Multiple Choice Questions

1. Cigarettes are ______________.
(a) Breathtaking.
(b) Patriotic.
(c) Disgusting.
(d) For the poor.

2. What has the FTC ordered cigarette makers to do?
(a) Stop their claims of health advantages.
(b) Stop making billboard advertisements.
(c) Stop making unhealthy cigarettes.
(d) Stop making unfiltered cigarettes.

3. Once the large companies realize they have to distinguish themselves without price changes, what do they do?
(a) Buy out small companies.
(b) Expand their market.
(c) Put less cigarettes in a pack.
(d) Institute huge advertising campaigns.

4. What theory is published in SCIENTIFIC AMERICAN?
(a) How smoking is good for the heart.
(b) How smoking overworks the lungs.
(c) How smoking overworked the heart.
(d) How smoking is a dirty habit.

5. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?
(a) When Clarence Little becomes the scienfic director of CTR.
(b) When Clarence Little is replaced as scientific director of CTR.
(c) When Clay Little is replaced as scientifc director of CTR.
(d) When Clay Little becomes the scientic director of CTR.

Short Answer Questions

1. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?

2. How is the company's reputation tarnished?

3. What happens when Hahn chooses to wait and see what happens to the popularity of filtered cigarettes?

4. With what is the Head of Research and Development at Philip Morris, Helmut Wakeham, faced?

5. What is Chesterfield's advertisement for mild cigarettes?

(see the answer key)

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