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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 19: Smooth Characters.

Multiple Choice Questions

1. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?
(a) Due to wartime shortage of green dye.
(b) Due to public opinion.
(c) Due to a designer's new idea.
(d) Due to a printing mishap.

2. In what is American Tobacco Company mostly unsuccessful?
(a) Switching over to filtered brands.
(b) Keeping nonfiltered brands.
(c) Athlete endorsements.
(d) Advertising.

3. How is the company's reputation tarnished?
(a) When it does not have enough cigarettes for its customers.
(b) When it attempts to rewrap stale, returned packs.
(c) When it merges with a health food company.
(d) When it has no cigarettes for purchase.

4. To what do many in the anti-smoking movement turn their attentions?
(a) Strong underage smoking laws.
(b) Lax underage smoking laws.
(c) Lax bans on smoking in public places.
(d) Strong bans on smoking in public places.

5. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?
(a) The power of the federal government in the 1880s and 1890s.
(b) Business power in the 1880s and 1890s.
(c) The power of the federal government in the 1980 and 1890s.
(d) Business power in the 1980s and 1890s.

Short Answer Questions

1. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?

2. What gave Philip Morris pull over the cancer fighters' position?

3. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?

4. What does the House bill include?

5. R.J. Reynolds starts what advertising campaign?

(see the answer key)

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