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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 19: Smooth Characters.

Multiple Choice Questions

1. What gave Philip Morris pull over the cancer fighters' position?
(a) The money it donates to various charities.
(b) It contributions to doctors.
(c) Its blackmail tactics with doctors.
(d) Its contributions to the Sloan-Kettering Institute.

2. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?
(a) When Clarence Little becomes the scienfic director of CTR.
(b) When Clay Little becomes the scientic director of CTR.
(c) When Clay Little is replaced as scientifc director of CTR.
(d) When Clarence Little is replaced as scientific director of CTR.

3. By the end of the decade, Philip Morris leads RJR in sales _________________.
(a) 42 to 29 percent.
(b) 62 to 9 percent.
(c) 52 to 19 percent.
(d) 32 to 29 percent.

4. Why does Buck open a New York plant in 1884?
(a) New York is a large city, with many wealthy smokers.
(b) To try to grab hold of the immigrant market for cheap cigarettes.
(c) He has always wanted to live in New York.
(d) To try to merge with large New York companies.

5. RJR reached the largest non-oil takeover package to date with what company?
(a) Nabisco.
(b) General Mills.
(c) Kraft.
(d) Kashi.

Short Answer Questions

1. Why does Philip Morris finally begin aggressively marketing generics?

2. How does Paul Hahn at American Tobacco Company see filters?

3. What does the study on smokers' lungs in the late 1950s discover?

4. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?

5. Johnson was seen as _____________ and the company's stock price suffered as a result.

(see the answer key)

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