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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 19: Smooth Characters.

Multiple Choice Questions

1. By 1898, what does Duke control?
(a) One half of the plug and smoking tobacco market, as well as sixty-five percent of the cigar market.
(b) One quarter of the plug and smoking tobacco market, as well as eighty-five percent of the cigarette market.
(c) One eighth of the plug and smoking tobacco market, as well as fifty percent of the cigarette market.
(d) One third of the plug and smoking tobacco market, as well as fifteen percent of the cigarette market.

2. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.
(a) Four year.
(b) Ten year.
(c) Eight year.
(d) Two year.

3. Once the large companies realize they have to distinguish themselves without price changes, what do they do?
(a) Institute huge advertising campaigns.
(b) Expand their market.
(c) Buy out small companies.
(d) Put less cigarettes in a pack.

4. Why do some people see less toxic cigarettes as a middle ground?
(a) Smokers stay addicted, but there are fewer cases of cancer.
(b) Smokers reap weightloss benefits but do not get cancer.
(c) People can still smoke without getting cancer.
(d) To seriously assist with the public health, while not provoking the wrath of the powerful tobacco companies.

5. How does the TIRC respond?
(a) With the health benefits of smoking.
(b) With heightened attacks.
(c) With a nasty letter.
(d) In agreement.

Short Answer Questions

1. How is a more 'manly' image for Marlboro created?

2. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?

3. What is commissioned in 1962 and includes a very diverse group of doctors, chemists, and even a statistician?

4. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?

5. What are the filters?

(see the answer key)

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