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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 19: Smooth Characters.

Multiple Choice Questions

1. The FTC anti smoking campaign was severely curtailed under what new administration?
(a) Bush.
(b) Carter.
(c) Clinton.
(d) Reagan.

2. How many cases of lung cancer are reported In 1940?
(a) Over five hundred.
(b) Over five thousand.
(c) Over seven thousand.
(d) Over seven hundred.

3. Why does the Army supply its World War I troops with cigarettes by the truckload?
(a) Cigars, pipes, and chew were not practical on the battlefields of Europe.
(b) The tobacco companies give the cigarettes to the Army for almost nothing.
(c) They are an easy way to calm the troops.
(d) Cigarettes are very popular before the war.

4. With what is the Head of Research and Development at Philip Morris, Helmut Wakeham, faced?
(a) How to respond to the latest happenings.
(b) How to fight this requirement.
(c) How to create good advertising without talking about the health benefits.
(d) How to create a better cigarette.

5. What does R.J. Reynolds dub the new brand?
(a) Ultra Lites.
(b) Camel.
(c) Virginia Slims.
(d) Marlboro.

Short Answer Questions

1. What custom becomes very common in the United States throughout the 1800s?

2. What is the first large company to ban smoking outright on its premises?

3. Philip Morris was making large inroads in Europe with new manufacturing centers in what countries?

4. Why does this take some time?

5. What does a particularly promising palladium filtered cigarette developed by scientists at the Liggett Group seem to do?

(see the answer key)

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