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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 19: Smooth Characters.

Multiple Choice Questions

1. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?
(a) Popularity in Europe.
(b) Power over anti-smoking groups.
(c) Great influence in Washington.
(d) Wealthy benefactors.

2. For what does the industry push?
(a) Non-smokers' right legislation.
(b) The end to all bans.
(c) Designated places for smokers.
(d) Smokers' rights legislation.

3. RJR reached the largest non-oil takeover package to date with what company?
(a) Nabisco.
(b) Kraft.
(c) Kashi.
(d) General Mills.

4. What acts to tear down many taboos against women smoking, especially in public?
(a) The federal government.
(b) The civil right's movement.
(c) Young, married women.
(d) The women's suffrage movement.

5. What has smoking become by the late 1980s?
(a) Somewhat unpopular, especially among teenagers.
(b) Very popular among young adults.
(c) Unpopular enough to be considered deviant behavior by a majority of Americans.
(d) Very unpopular, to be considered illegal in many states.

Short Answer Questions

1. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?

2. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?

3. In 1978, the AMA releases a long awaited report on tobacco which is considered what?

4. In 1952, a data gathering study begins with approximately 22,000 volunteers in eleven states, and is conducted by whom?

5. In Britain, what does the Royal College of Physicians state?

(see the answer key)

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