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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 19: Smooth Characters.

Multiple Choice Questions

1. What other segments of the industry is Duke buying out?
(a) Celebrity endorsements and flavoring companies.
(b) Cigar companies.
(c) Smaller cigarette companies, packaging, and cigars companies.
(d) Packaging, cigar, and flavoring companies.

2. Cigarettes are ______________.
(a) Breathtaking.
(b) Disgusting.
(c) Patriotic.
(d) For the poor.

3. What does Edward Darr decide to do after the death of conservative James Gray at RJR?
(a) He decides to make a filtered product after seeing its popularity in Europe.
(b) He decides to leave the filtering to the competitiion.
(c) He decides to make a filtered product after seeing the success of other American tobacco companies.
(d) He decides to become the leader in filtered cigarettes.

4. Johnson was seen as _____________ and the company's stock price suffered as a result.
(a) Nice.
(b) Funny.
(c) Crazy.
(d) Eccentric.

5. _______________ claim to fame is the success of his brand, Pall Mall.
(a) George's.
(b) Jim's.
(c) John's.
(d) Gerald's.

Short Answer Questions

1. In 1978, the AMA releases a long awaited report on tobacco which is considered what?

2. When advertising faltered, R.J. Reynolds officials start a practice known as trade-loading to do what?

3. Eventually, what are the tobacco companies successful in doing?

4. What gave Philip Morris pull over the cancer fighters' position?

5. What do some think about the warning labels?

(see the answer key)

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