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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 19: Smooth Characters.

Multiple Choice Questions

1. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.
(a) Ten year.
(b) Eight year.
(c) Two year.
(d) Four year.

2. What creates very bad publicity for R.J Reynolds?
(a) Adviertisements are near geared towards men.
(b) Clay Williams does not have enough cigarettes made, and stores run out quickly.
(c) Several people die immediately from smoking his cigarettes.
(d) Clay Williams orders a price increase from fourteen to fifteen cents per pack.

3. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?
(a) Thomas Jefferson.
(b) John Rolfe.
(c) Christopher Columbus.
(d) George Washington.

4. What does the House bill include?
(a) The warning asked by the American Medical Association, with strong language.
(b) The warning asked for by the tobacco industry, with strong language.
(c) The warning asked for by the American Medical Association, with the mildest language.
(d) The warning asked for by the tobacco industry, with the mildest of language possible.

5. What quickly became a prestigious health research institute?
(a) The American Healthcare Organization (AHO).
(b) The United States Foundation for Health (USFH).
(c) The American Health Foundation (AHF).
(d) The United States Healthy Families Guild (USHFG).

Short Answer Questions

1. A Californian congressman named Henry Waxman began doing what?

2. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?

3. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?

4. How does the industry respond?

5. Marketers wanted to release a low tar Marlboro, but did not want what to happen?

(see the answer key)

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