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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Chow Lines.

Multiple Choice Questions

1. What is questioned in 1941?
(a) The various claims the companies advertised.
(b) To whom the companies were trying to market the cigarettes.
(c) The cost of cigarettes.
(d) How many companies were making cigarettes.

2. How many cases of lung cancer are reported In 1940?
(a) Over seven hundred.
(b) Over five hundred.
(c) Over seven thousand.
(d) Over five thousand.

3. By the late 1920s, what are medical examiners noticing?
(a) Increases in babies with low birth weights.
(b) Increases in lung cancer in the general population.
(c) Decreases in cigarette smoking.
(d) Decreases in lung cancer in the general population.

4. What happens when Hahn chooses to wait and see what happens to the popularity of filtered cigarettes?
(a) It is a minor mistake.
(b) It proves to be a major mistake.
(c) It brings him success.
(d) It is a small success.

5. From what angle do many anti-cigarette movements attack smoking?
(a) The cost angle.
(b) The health angle.
(c) The moral angle.
(d) The side-effects angle.

Short Answer Questions

1. With the loss of television ads, who is having much more success in translating its image to print media than RJR's Winston brand?

2. The FTC anti smoking campaign was severely curtailed under what new administration?

3. Why does the Army supply its World War I troops with cigarettes by the truckload?

4. What are brands banned from promoting?

5. What has the FTC ordered cigarette makers to do?

(see the answer key)

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