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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Chow Lines.

Multiple Choice Questions

1. What new brand does Philip Morris introduce that is directed primarily at women?
(a) Skinny Cigs.
(b) Marlboro.
(c) Virginia Slims.
(d) Ladies Only.

2. In the late 1950s, what does the cigarette industry (through TIRC) begin?
(a) A concerted effort to improve their cigarettes.
(b) A concerted effort to take nicotine out of cigarettes.
(c) A concerted effort to dispute, ignore, or belittle medical claims against it.
(d) A concerted effort to work with the medical community.

3. What happens when Hahn chooses to wait and see what happens to the popularity of filtered cigarettes?
(a) It proves to be a major mistake.
(b) It is a minor mistake.
(c) It brings him success.
(d) It is a small success.

4. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?
(a) Tobacco is exempted.
(b) Tobacco is included.
(c) Tobacco is strictly regulated.
(d) Tobacco is somewhat regulated.

5. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?
(a) Increase its prices significantly more than the amount of the actual increase - giving them more profit.
(b) Sell more packs of cigarettes.
(c) Encourage more people to begin smoking.
(d) Lower the cost of cigarettes and selling more cigarettes in the process.

Short Answer Questions

1. What does the U.S. Surgeon General call smoking?

2. What has the FTC ordered cigarette makers to do?

3. What are not being analyzed for their effectiveness?

4. By the time of the Surgeon General's first report in 1982, what could be conclusively shown?

5. With the loss of television ads, who is having much more success in translating its image to print media than RJR's Winston brand?

(see the answer key)

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