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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Chow Lines.

Multiple Choice Questions

1. When the bill passes, what is made public for the first time?
(a) Lists of cigarette additives.
(b) Cigarettes are a health hazard.
(c) Cigarettes are dangerous for children.
(d) The tobacco industry is dangerous.

2. RJR reached the largest non-oil takeover package to date with what company?
(a) Nabisco.
(b) Kashi.
(c) General Mills.
(d) Kraft.

3. What does the study on smokers' lungs in the late 1950s discover?
(a) One in five smoker will get lung cancer.
(b) One in ten smokers will get lung cancer.
(c) One in one hundred smokers will get lung cancer.
(d) One in ten smokers will get mouth cancer.

4. What happens soon after the breakup of American Tobacco Company?
(a) R.J. Reynolds give control of R.J. Reynolds Tobacco Company to ATC's CEO.
(b) R.J. Reynolds loses control of R.J. Reynolds Tobacco Company.
(c) R.J. Reynolds is back in control of R.J. Reynolds Tobacco Company.
(d) R.J. Reynolds begins R.J. Reynolds Tobacco Company.

5. A Californian congressman named Henry Waxman began doing what?
(a) Championing the anti-smoking cause.
(b) Helping the tobacco industry to regain ground.
(c) Encouraging the tobacco industry.
(d) Championing the efforts of the tobacco industry to change.

Short Answer Questions

1. On what does The American Cancer Society sponsor smoking research in 1967?

2. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?

3. Who again takes the lead in sales in the mid 1930s?

4. Why is it so difficult to change patterns that had existed for a generation?

5. _______________ claim to fame is the success of his brand, Pall Mall.

(see the answer key)

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