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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Chow Lines.

Multiple Choice Questions

1. R.J. Reynolds starts what advertising campaign?
(a) "I love the Marlboro man."
(b) "I'd walk a mile for a Camel."
(c) "I am Virginia Slim."
(d) "Want to be ultra thin? Smoke Ultra Lites."

2. How does American Tobacco Company's Pall Mall brand gain ground?
(a) It claims the longer cigarette "filtered itself."
(b) It claims to "filter all chemicals."
(c) It claims to "taste delicious."
(d) It claims to "be long-lasting."

3. Why is it so difficult to change patterns that had existed for a generation?
(a) So many people do not want to change.
(b) So many people have a self-interest in the smoking industry.
(c) So many people do not believe smoking is dangerous.
(d) So many people are addicted to smoking.

4. By the late 1920s, what are medical examiners noticing?
(a) Increases in lung cancer in the general population.
(b) Decreases in cigarette smoking.
(c) Decreases in lung cancer in the general population.
(d) Increases in babies with low birth weights.

5. What new brand does Philip Morris introduce that is directed primarily at women?
(a) Virginia Slims.
(b) Marlboro.
(c) Skinny Cigs.
(d) Ladies Only.

Short Answer Questions

1. When the bill passes, what is made public for the first time?

2. Who took the lead in producing the new anti-smoking ads?

3. What does the Reagan era usher in?

4. What does Edward Darr decide to do after the death of conservative James Gray at RJR?

5. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?

(see the answer key)

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