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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Chow Lines.

Multiple Choice Questions

1. When advertising faltered, R.J. Reynolds officials start a practice known as trade-loading to do what?
(a) Artificially decrease its long term sales numbers.
(b) Artificially increase its long term sales numbers.
(c) Artificially increase its short term sales numbers.
(d) Artificially decrease its short term sales numbers.

2. How does a price increase help smaller bargain brands?
(a) It helps them to gain a large market share with ten-cent packs.
(b) It helps them to gain a large market share with twenty-cent packs.
(c) It helps them to gain a large market share with fifteen-cent packs.
(d) It helps them to gain a large market share with five-cent packs.

3. Why does the Army supply its World War I troops with cigarettes by the truckload?
(a) Cigarettes are very popular before the war.
(b) They are an easy way to calm the troops.
(c) The tobacco companies give the cigarettes to the Army for almost nothing.
(d) Cigars, pipes, and chew were not practical on the battlefields of Europe.

4. _______________ claim to fame is the success of his brand, Pall Mall.
(a) Gerald's.
(b) George's.
(c) Jim's.
(d) John's.

5. From what angle do many anti-cigarette movements attack smoking?
(a) The cost angle.
(b) The health angle.
(c) The moral angle.
(d) The side-effects angle.

Short Answer Questions

1. What are not being analyzed for their effectiveness?

2. Why does Philip Morris finally begin aggressively marketing generics?

3. What is happening by 1901?

4. The FTC anti smoking campaign was severely curtailed under what new administration?

5. How does American Tobacco Company market Lucky Strikes in the late 1920s?

(see the answer key)

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