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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Chow Lines.

Multiple Choice Questions

1. What creates very bad publicity for R.J Reynolds?
(a) Several people die immediately from smoking his cigarettes.
(b) Clay Williams orders a price increase from fourteen to fifteen cents per pack.
(c) Adviertisements are near geared towards men.
(d) Clay Williams does not have enough cigarettes made, and stores run out quickly.

2. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?
(a) Continues to ship unwrapped packs of cigarettes at wartime levels.
(b) Only packages a minimum number of cigarettes.
(c) Merges with companies in the food industry.
(d) Stops production.

3. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?
(a) They form a coalition to take on the entrenched tobacco interests in Washington.
(b) They go their separate ways.
(c) They give up on the tobacco industry.
(d) They run their own tests and studies without the aid of each other.

4. R.J. Reynolds starts what advertising campaign?
(a) "I love the Marlboro man."
(b) "Want to be ultra thin? Smoke Ultra Lites."
(c) "I'd walk a mile for a Camel."
(d) "I am Virginia Slim."

5. How many Americans are smoking in the 1940s?
(a) Nearly twenty-five percent.
(b) Nearly eighty percent.
(c) Nearly fifty percent.
(d) Neary ninety percent.

Short Answer Questions

1. Lorillard argued that it could not promote the ______ of their product without mentioning lower tar.

2. From what angle do many anti-cigarette movements attack smoking?

3. In politics, what controls a disproportionate power in Congress?

4. At the same time, what are examined for the first time since the Great Depression?

5. What do magazines describe?

(see the answer key)

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