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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Chow Lines.

Multiple Choice Questions

1. What of B&W's menthol brands are soon introduced?
(a) Cool and Viceroy.
(b) Hot and Duke.
(c) Cool and Smooth.
(d) Hot and Spicy.

2. In response to FTC oversight concerning its advertising, what does the tobacco industry create?
(a) Advertisements that hint at health benefits.
(b) An advertising czar to supposedly police itself.
(c) Advertisements endorsed by athletes.
(d) Advertisements that openly tell health benefits of smoking.

3. Why does the Army supply its World War I troops with cigarettes by the truckload?
(a) Cigarettes are very popular before the war.
(b) They are an easy way to calm the troops.
(c) Cigars, pipes, and chew were not practical on the battlefields of Europe.
(d) The tobacco companies give the cigarettes to the Army for almost nothing.

4. With the loss of television ads, who is having much more success in translating its image to print media than RJR's Winston brand?
(a) Parliament.
(b) American Tobbaco Company.
(c) Philip Morris.
(d) Lorillard

5. American Tobacco Company keeps a tight leash on what?
(a) Its distributors, jobbers, and suppliers.
(b) Its slaves that work in the fields.
(c) Its consumers.
(d) Its secret recipe.

Short Answer Questions

1. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?

2. By the time of the Surgeon General's first report in 1982, what could be conclusively shown?

3. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?

4. What quickly became a prestigious health research institute?

5. A Californian congressman named Henry Waxman began doing what?

(see the answer key)

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