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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Chow Lines.

Multiple Choice Questions

1. With cigarette sales continuing to rise, despite the warning labels, what does The Federal Communications Commission do?
(a) Looks at applying its fairness doctrine to the endorsements by doctors.
(b) Looks at applying its fairness doctrine to billboard advertisments.
(c) Looks at applying its fairness doctrine to television advertising..
(d) Looks at applying its fairness doctrine to magazines.

2. What happens when the Great Depression wanes?
(a) So do cheap (ten-cent) cigarettes.
(b) So do the number of smokers.
(c) So do the number of non-smokers.
(d) So do expensive cigarettes.

3. How many cases of lung cancer are reported In 1940?
(a) Over seven hundred.
(b) Over five thousand.
(c) Over seven thousand.
(d) Over five hundred.

4. Cigarettes are ______________.
(a) Breathtaking.
(b) Patriotic.
(c) For the poor.
(d) Disgusting.

5. What does Edward Darr decide to do after the death of conservative James Gray at RJR?
(a) He decides to leave the filtering to the competitiion.
(b) He decides to make a filtered product after seeing its popularity in Europe.
(c) He decides to make a filtered product after seeing the success of other American tobacco companies.
(d) He decides to become the leader in filtered cigarettes.

Short Answer Questions

1. At the same time, what are examined for the first time since the Great Depression?

2. By the time of the Surgeon General's first report in 1982, what could be conclusively shown?

3. How does a price increase help smaller bargain brands?

4. How are Pall Mall cigarettes reinvigorated?

5. A Californian congressman named Henry Waxman began doing what?

(see the answer key)

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