View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Chow Lines.

Multiple Choice Questions

1. How does American Tobacco Company's Pall Mall brand gain ground?
(a) It claims the longer cigarette "filtered itself."
(b) It claims to "filter all chemicals."
(c) It claims to "be long-lasting."
(d) It claims to "taste delicious."

2. What happens when the Great Depression wanes?
(a) So do the number of non-smokers.
(b) So do expensive cigarettes.
(c) So do cheap (ten-cent) cigarettes.
(d) So do the number of smokers.

3. Cigarettes are ______________.
(a) For the poor.
(b) Patriotic.
(c) Breathtaking.
(d) Disgusting.

4. What do some think about the warning labels?
(a) They are unreliable and a waste of time.
(b) They would absolve the industry from all future liability.
(c) They will destroy the tobacco companies.
(d) They would decrease sales.

5. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?
(a) Dizziness.
(b) Vomiting.
(c) A loss of that alertness until the next cigarette.
(d) Hunger.

Short Answer Questions

1. What does Marlboro do in the face of declining sales?

2. Philip Morris made a successful buyout offer for _____________ in 1986.

3. How many Americans are smoking in the 1940s?

4. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?

5. Who took the lead in producing the new anti-smoking ads?

(see the answer key)

This section contains 254 words (approx. 1 page at 300 words per page) View a FREE sample