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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Chow Lines.

Multiple Choice Questions

1. What is the trend by the end of the 1950s?
(a) A move towards the safer cigarette.
(b) A move towards healthier living.
(c) A move towards harsher tobacco leaf varieties.
(d) An anti-smoking movements.

2. American Tobacco Company keeps a tight leash on what?
(a) Its slaves that work in the fields.
(b) Its consumers.
(c) Its secret recipe.
(d) Its distributors, jobbers, and suppliers.

3. From what angle do many anti-cigarette movements attack smoking?
(a) The health angle.
(b) The moral angle.
(c) The cost angle.
(d) The side-effects angle.

4. Why does this take some time?
(a) Because of the many company's leaders.
(b) Because the tobacco industry does not like to work as one unit.
(c) Because they do not care about non-smokers.
(d) Because of the sheer logistics involved.

5. What does the Reagan era usher in?
(a) A time for protesting smoking.
(b) A time of government non-interference with business.
(c) A time of government interference with business.
(d) A time of big government.

Short Answer Questions

1. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?

2. What does the House bill include?

3. Why does the Army supply its World War I troops with cigarettes by the truckload?

4. How does a price increase help smaller bargain brands?

5. How many cases of lung cancer are reported In 1940?

(see the answer key)

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