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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Chow Lines.

Multiple Choice Questions

1. Johnson was seen as _____________ and the company's stock price suffered as a result.
(a) Nice.
(b) Eccentric.
(c) Crazy.
(d) Funny.

2. What does Edward Darr decide to do after the death of conservative James Gray at RJR?
(a) He decides to leave the filtering to the competitiion.
(b) He decides to become the leader in filtered cigarettes.
(c) He decides to make a filtered product after seeing the success of other American tobacco companies.
(d) He decides to make a filtered product after seeing its popularity in Europe.

3. Why would some doctors refuse patients for surgery?
(a) If they did not have insurance.
(b) If they refused to stop smoking.
(c) If they did not have enough money.
(d) If they had been a smoker.

4. Who took the lead in producing the new anti-smoking ads?
(a) The American Heart Association.
(b) The tobacco industry.
(c) The American Cancer Society.
(d) Small anti-smoking organizations.

5. What acts to tear down many taboos against women smoking, especially in public?
(a) The civil right's movement.
(b) Young, married women.
(c) The women's suffrage movement.
(d) The federal government.

Short Answer Questions

1. In what is American Tobacco Company mostly unsuccessful?

2. Once the large companies realize they have to distinguish themselves without price changes, what do they do?

3. Cigarettes are ______________.

4. How is an article damning smoking as unhealthy quickly lost?

5. By 1898, what does Duke control?

(see the answer key)

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