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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Chow Lines.

Multiple Choice Questions

1. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?
(a) They give up on the tobacco industry.
(b) They go their separate ways.
(c) They form a coalition to take on the entrenched tobacco interests in Washington.
(d) They run their own tests and studies without the aid of each other.

2. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?
(a) Very traditional, comfortable facilities.
(b) Heavily dark and quiet facilities.
(c) Ultra-modern, efficient facilities.
(d) Very sterile and clean facilities.

3. What is Chesterfield's advertisement for mild cigarettes?
(a) "No smoking here."
(b) "So mild, you don't even know you're smoking."
(c) "Not a cough in the carload."
(d) "Need a break? Try a cigarette."

4. What other segments of the industry is Duke buying out?
(a) Cigar companies.
(b) Smaller cigarette companies, packaging, and cigars companies.
(c) Packaging, cigar, and flavoring companies.
(d) Celebrity endorsements and flavoring companies.

5. From what angle do many anti-cigarette movements attack smoking?
(a) The cost angle.
(b) The side-effects angle.
(c) The health angle.
(d) The moral angle.

Short Answer Questions

1. By the time of the Surgeon General's first report in 1982, what could be conclusively shown?

2. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?

3. Why does the Army supply its World War I troops with cigarettes by the truckload?

4. By the end of the decade, Philip Morris leads RJR in sales _________________.

5. In response to FTC oversight concerning its advertising, what does the tobacco industry create?

(see the answer key)

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