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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Chow Lines.

Multiple Choice Questions

1. What do some think about the warning labels?
(a) They would decrease sales.
(b) They will destroy the tobacco companies.
(c) They are unreliable and a waste of time.
(d) They would absolve the industry from all future liability.

2. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?
(a) R.J. Reynolds lets Duke take two-thirds stake in his company.
(b) Many other companies share the other one-third of the market.
(c) Duke steals two-thirds of the stakes from R.J.Reynolds.
(d) Duke has bought out the stakes of othe companies.

3. Philip Morris made a successful buyout offer for _____________ in 1986.
(a) General Foods.
(b) Kraft.
(c) Nabisco.
(d) General Mills.

4. How many Americans are smoking in the 1940s?
(a) Neary ninety percent.
(b) Nearly twenty-five percent.
(c) Nearly eighty percent.
(d) Nearly fifty percent.

5. With cigarette sales continuing to rise, despite the warning labels, what does The Federal Communications Commission do?
(a) Looks at applying its fairness doctrine to billboard advertisments.
(b) Looks at applying its fairness doctrine to magazines.
(c) Looks at applying its fairness doctrine to television advertising..
(d) Looks at applying its fairness doctrine to the endorsements by doctors.

Short Answer Questions

1. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?

2. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?

3. Why do Marlboro Lights start off slowly?

4. By 1898, what does Duke control?

5. In response to FTC oversight concerning its advertising, what does the tobacco industry create?

(see the answer key)

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